William Brown tested three sales approaches. A Google Doc got 23% close rate and $320,000 in six weeks. A sales call hit 17% close rate for $580,000 in four weeks. An expert call, using a senior consultant instead of a junior rep, closed 39% of deals and made $824,000 in four weeks.
People don't want sales calls. People need sales calls. See, we tried selling through a Google Doc. We gave that a test for six weeks. 23% close rate, 320k cash. That sounds good, doesn't it? No. Sales call, 320k. Wrong, very wrong. Look, sales call, 17% close rate a little bit lower. 580k cash. And that's in four weeks instead of six. Not only that, here's a big breakthrough that we had. Expert call. Not a shitty 19 year old sales rep in fucking Canggu. I'm talking about a true high level consultant. 39% close rate, 824k cash in the exact same time frame.
