Dynamic Pricing w jednym z największych polskich outdoorowych parków rozrywki! JuraPark Bałtów
10 Sept 2024 · 1 min

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In this segment Ilona Różak, representing Bałtowski Kompleks Turystyczny, describes the outcome of a collaboration with Drop Labs that produced a dynamic‑pricing tool launched just before the May holiday. She explains that data from Drop Labs confirmed the hypothesis that encouraging customers to purchase tickets early increases their likelihood of spending more during their visit. Consequently, the park decided to update its pricing policy and emphasizes the need for clear communication about the benefits of early online ticket purchase. Ilona also invites other tourism venues to adopt the tool, highlighting its potential value for the industry.










