Insider Beauty Secrets For Men, Can You Eat Your Skin Care Products, How To Smear 1st 6 Hour Milking Grass-Fed Colostrum On Your Face & Much More With Andy Hnilo Of Alitura.

On this episode of the Ben Greenfield.

Fitness Podcast, a gentle exfoliant system. Rather than, you know, because so many people are into the redness and the harsh. Oh, yeah, they're real. You know, Scrub that skin.

I like that. I'm like, I feel it. If it doesn't hurt, it must not be working. Maybe that's what I'll do today with this mask.

Yeah. And then introducing those assets too.

I'm so beautiful. We go play laser tight. Crazy.

Working model and actor in Los Angeles representation. It was fun. It was great. That's how I was making my living.

You kind of need a face for that. Health, performance, nutrition, longevity, ancestral living, biohacking, and much more. My name is Ben Greenfield. Welcome to the show. Oh, well, hello. Should say good morning. It's about 4am in the morning here in my office. Got up super early. I'm drinking a powerhouse here for, for my coffee. I got a. I got some organic coffee mixed with the kratom and a little bit of C60. Oh, geez. That'll get you pumped up for the day. Holy cow. All right, so what do we, what do we got for you today? Well, geez, as I'm, as I'm rubbing my eyes and getting them open here, I, I have a podcast with my friend Andy Nilo. And this is kind of funny because I knew I was gonna record this intro and I'm doing a clay mask. I have a clay mask on right now. If my lips sound kind of cracky, that's why. Because Andy is the guy who's taught me pretty much everything I know about men's beauty. He flew up to my house, he trained me and my sons a couple of weeks ago. Everything we need to know about, like doing our morning clay mask and our scrubs and our lotions and our moisturizers and our creams and our hair. You got to see this guy. Totally reinvented his whole face. He got his face. Well, listen to the podcast. He literally got his face scraped off by a truck and now he looks like a frickin male model. He is a male model. So anyways, you're going to love this one. The podcast today is brought to you by Kion. And you know, I'm honestly shocked every time I see a bodybuilder or so called fitness influencer anyone, really promoting these branched chain amino acids, aka BCAAs. Aside from the fact that they contain only like three of the nine essential amino acids your body needs, BCAAs can cause all sorts of issues like messing with your serotonin levels and depleting B vitamins and deleteriously affecting your blood sugar and a whole lot more. So in other words, in my opinion, these things are just a huge waste of money. But luckily, after screaming it from the rooftops for the past few years, it's starting to catch on that essential amino acids, or EAAs, are what your body actually needs to start seeing real results fast. In fact, EAAs were one of the first supplements that my company Kion, researched and added to our lineup and they've been their top seller ever since. For one simple reason. They freaking work. They're basically like the Swiss army knife of supplements. They work for fasting, for maintaining muscle, for for building muscle. They're great for energy. People use it to help them sleep. It's good for cognitive performance. Based on a research study that came out just two months ago to stave off cognitive decline. I'm blown away by the number of people who approach me in airports or at conferences to tell me how much they've gained from Kion Aminos. And we have a really perfect ratio primed for recovery, for muscle maintenance, for muscle building, and for fasting particularly. It's called Kion Aminos. And I'll tell you how you can get about a 20% discount just go to getkion.com BenGreenfield that's getk I-O-N.com BenGreenfield this podcast is also brought to you by Organifier Red Juice. Because I can't talk about it without saying Organifier. So much fun. So after I've offended all the Italians out there, Organifi reduce is amazing. I use it as a meat rub, but it's 13 different superfoods in a berry superfood drink. I'm not kidding. It's in my cookbook as a meat rub because it's a bunch of high quality freeze dried berries, 100% whole food beets, a bunch of adaptogens and so you can use them. When that 2:30 slump rolls around, you can drop a scoop in some cold water and stir it with a spoon and enjoy the antioxidant benefits for pennies on the dollar compared to what you'd spend at the average cold juice place. But it's got not just those freeze dried berries and beets, but blueberries, acai, pomegranate, raspberry cordyceps, Siberian ginseng, Rishi rhodiola. It's like a shotgun of energy. Organifi red Juice. And it's cheap. Not like cheaply made, but cheap like it's super inexpensive. And it's even more inexpensive because you get 20% off if you go to Organifi.com Ben. That's Organifi with an I dot com, Ben. Check it out. Let's go talk to Andy. I'll give you the Show Notes URL while I'm talking to Andy, but you're going to want to go to the show notes because we'll have all sorts of cool. We're even doing a video series for teen boys because he showed my sons, my 13 year old sons, what they should do when they wake up in the morning to not get acne to smell better. So it's a fun episode. And ladies, this one's for you too. All right, let's do this. Andy, right before we started recording, you were concerned about your nasal breathing into the mic, yet I'm even more concerned about the fact that I've got like clay inside my nostrils right now. I've got clay all over my fricking headset. I got clay on the table. So thank you for probably creating a massive argument between my wife and I tomorrow about who got clay all over the table, but I'm pretty clayed out, man, so thank you.

I think, hey, when it tries, you'll be thanking me.

Yeah, seriously, like, we were talking because we. So for those of you listening in, Andy Nelo runs this company called Alitora and he's been on my podcast before, like three years ago. Yeah, you flew up here and we did this whole podcast on beauty and especially what guys can do that they don't do because a lot of us are kind of uncomfortable or don't know where to start or maybe we didn't learn from our dads or our moms, like what to do for our face or our skin or even like our, our smell or our hair or whatever. So anyways, Andy came up and he, and he shot this video and this podcast with me about three years ago. But since then that, like, a lot has kind of changed in the whole beauty industry and, and you know, I continue to, to try and vet and even be like a guinea pig for some of Andy's products, which is why I'm sitting here with clay smeared all over my face right now. And a table, a kitchen table that's just like scattered with all these crazy things that Andy brought that we're going to talk about today. So, Andy, welcome back to Spoken Baby.

Hey, Ben, thanks so much for having me. I'm grateful to be here.

Do you actually. Do you like it up here. Like, have you spent a lot of time in the region or.

I do. I mean, the big. With the Radio Flyer.

Yeah, yeah, the Big Red Wagon.

I used to have one of those.

We'll take you down there today. We're going to go down and play laser tag today. We'll go play some laser tag, go out to. To Mizuna, a good little farm to table restaurant down there, and hopefully you get a chance to go over to Coeur d', Alene, see the Great Lake City.

Yeah, it's just pure up here.

Yeah.

Woke up, did the little cold plunge. I was doing my dishes.

Wait, which, which gold plunge did you do? Like, the cold, cold one.

Oh, the tub.

Oh, you did the tub. Nice.

Yeah, nice. Dunk the head, get a little. Yeah, I mean, that's gripping.

I don't get in that thing much in the winter.

No.

Honestly, no. I don't even know if it's plugged in right now. It doesn't need to be. It stays so cold.

Yeah, yeah.

And then we did breath work last night. We hit the sauna last night. Got a little kettlebell flow in, so.

That's right. You know, I saw that rope hanging when I was doing my dishes and, you know, I had to go over there and climb that.

Did you climb it? I did, yeah.

Do you set that up for the Spartan race?

Well, right outside the guest house. Yeah. There's two 30 foot ropes. I set it up back when I used to do a lot of Spartan race training.

Yeah.

Because. Because I got this quarter mile loop outside my house and one part of the quarter mile loop, there's like a hill, like hill you to the top of this deep hill, and right there you got two ropes just calling your name right there in your face. And so I tell people who sometimes will go and do the course with me, I'm like, all right, so when you get to the top of this hill, you can either like climb the rope or if we're doing a super hard workout, climb the rope, descend, and then climb the next rope. Or you can drop and do 30 burpees. Your call. But basically, life's going to be a little bit hard at the top of this hill for a little while.

Yeah.

So, yeah. So anyways, you have a really, really cool story, Andy. And you know, before we delve into, for example, this stuff I have smeared all over my face and some of your other products, I know that we really took a deep dive into your backstory the last time that you were on the show. Yet for people who may not have time to go back and listen to that episode. You know, for those who haven't seen Andy, he's got a great complexion. He has good skin. He looks like a. You probably are a male model. Do you do some male modeling?

I mean, I. Yeah, I mean, I.

Feel like you could or you should, but his skin wasn't always that way. You had like a horrific accident.

Right, Right.

So. So give us the. The 40, 000 foot overview. What happened?

Oh, man. I was leaving dinner March 20, 2011, looking down at my phone, waiting for a lift that was going to pick me up and take me to my friend's house. And I. Looking down, I got hit by a westbound heading vehicle lost consciousness, hit into the eastbound lane and run over by tundra. Both cars pulled over. You know, first responders were called, cutting my clothes off. Me in the middle of Melrose, woke up in an ICU bed in Cedars Sinai Hospital with a compound fracture of my jaw. I mean, that was on a morphine drip.

That's literally like the jaw snaps in half.

Right?

That's gotta be freaking painful.

It. I mean, I was on the morphine drip and I didn't know what was going on. I had two friends in the. In the room with me. And I quickly found out the severity of this situation. I had a collapsed lung, seven broken ribs in a. In a compound fracture maxillofacial fracture that the maxillofacial surgeon at Cedars Sinai couldn't perform. So we had to stick around and wait for a specialist. My mom was working at Lucille Packard Children's Hospital in Stanford at the time. And luckily she knew Dr. Shindell, Gregory Shindell, who. He specializes in mandible fractures. And his apprentice, Dr. Joseph Brigitte, put me back together at a titanium plate, put up top one on the bottom. But. But the break was from the middle of my chin to just beneath my left ear right here. So it was just some particles. So, I mean, I was talking, you know, on a morphine trip, and they're quickly telling me like, no, no, no, because they want a piece of.

Yeah, because you can feel anything. So you're on the morphine drip. So you're basically high with a broken face. Yeah. Yeah.

And man, that was. Yeah, it was tough. It was unrecognizable. I was unrecognizable and sneezing.

I've seen some pictures. Like people could google your name before. After pictures is pretty nuts.

Yeah.

I mean, by the way, you guys just, you know, his last name is H. N I L O, Andy Nilo. H N, I L O. All right, so. So you're. You're basically pretty. Pretty tore up.

Yeah, it was banged up. And at that time, I mean, that's how I was making my living. I was working model and actor in Los Angeles representation, all of that. And it was fun. It was great. That's. That's how I was making my living.

And you kind of need a face for that.

Yeah. And it's. Oh, man. I. But at that point right there, not many people survive accidents like that. It was actually really beautiful. I had my whole family. My mom and dad unfortunately had to drive down rather than. I can't imagine that drive. My sisters came down from Northern California, my brother as well. So we were all together in my little, you know, 680 square foot studio, or whatever you want to call it, in North Hollywood for the first time. I mean, getting us all together, regardless of the circumstances, seriously, like, I. It was kind of beautiful. I mean, we were just ordering pizza. Obviously, I couldn't chew with my jaw wired shot, but, man, that stands out, you know, my two sisters just in my little back room where my lab for the clay mask actually turned out to be, just on a little futon, but sharing their futon in, like, a little sleeping bag. It's so beautiful looking back, man.

Yeah. It's crazy how God can use tragedies like that or as. As they say, draw straight with crooked lines. It's. It's one of those. One. One of those situations in which. And I know I'm preaching to the choir, the people listening to this show, but every cloud has its silver lining. And it sounds like your tragedy actually helped to bring your family together in a way. Yeah, that's cool.

It really was beautiful, man. And so once they left, though, I mean, it was a little, you know, a day or two, just kind of adjust, like, all right, what are we going to do now? And it's just one of those things where I had a giddy excitement just for being alive. Like, I mean, I had perspective before the accident. Absolutely. It's very important to me, you know, just mantras speaking it into existence. I've been doing that since I was 11, 12 years old. That's another subject. But it's just. All right, how do we fix this? You know, I know. You know, there's a plethora of work to put into this, and there's so many beautiful things out there that I. And I couldn't afford the crimson serums to use to counteract my Abrasions and scarring. So I had a pre existing clay master that I hid from. Well. I mean, I've been using it for years, like from roommates and people and.

For you, just curious, like, mentally, because I'm just thinking about this, like, basically you just lost your money maker, right? Your face got hit by a car, your face got run over. So is what's going through your head right now basically more of like a technical, curious, engineering, like, ooh, how could I learn about how to fix these things? Or was it more of a desperate dude, I'm out of a job. I got to make money. I'm going to be eating rice and beans for the next few months unless I freaking fix my face fast. Like, what's going through your head?

Purely out of necessity.

Yeah.

You know, I mean, when I had the. The pre existing clay, massive, just like raw clay bentonite, I started adding a little kelp powder. It was just a total creative outlet, but it worked. I would do it every Sunday night before my week of auditions. Right. Just to look like my pictures and be nice before your injury. Yes.

Yeah, yeah. So you were kind of already familiar with some of this stuff.

Yeah, but I hit it though, you know, right out, you know, as an ex athlete, gu. All that stuff, which we'll touch on. But yeah, I remember kind of like, you know, just running into my bathroom, mixing it up, putting it on. And you know, my. My roommates, they did see, but it was just one of those things I was a little, you know, kind of trying to hide because just to prep me for the week, bringing a lot of life to the skin and just looking like your pictures and especially in the entertainment industry and being able to, you know, oh, you know, it looks like his picture. That's like the first thing they say, right? Just, you know, it was. Yeah, that was just part of my routine. So I did have that. And then, so. And it did help me. But then I started just ordering other ingredients, other superfoods, doing a lot of research on spot treatments, but also adding my own little creative twist for thing with things that I was taking internally, like the colostrum, like the pearl powder. American ginseng.

Yeah.

Spirulina, which I actually ended up going the kelp route. Kelp powder route instead of spirulina. But I was, you know, it was just one of those things as you're looking and jaw wired shut and mixing up your little morning tonics and. Oh, man. And just. Just to get through and feed your, you know, your system from, you know, head to toe. I thought I was experimenting and I did. A little capsule of dragon herbs pearl powder and a little colostrum as well, which is very expensive.

Well that's what I wanted to ask you. I mean like, you know, I look at the label of this stuff I have on my face and it's basically you got high potency vitamin C in the form of L ascorbic acid, freshwater pearl powder, not just colostrum but the first six hour milking of a grass fed colostrum. Meaning literally, I assume this is like from the first time the mammal is born in the first six hours that it's milked from a grass fed cow.

Yeah, it's four actually by a one armed monk.

That's crazy. Oh it's four. I'm sorry, it says six on the label. I know, I know, it's four. American ginseng, Moroccan razul clay, French elite clay, calcium bentonite clay, kaolin clay and organic kelp powder. Now in the supplements industry there's kind of like this idea of fairy dusting. Like you put a whole bunch of expensive looking shit on a label but really it's like micrograms or small milligram doses of those actual compounds. Most of the rest of it is whatever like zinc or vitamin C or something cheap or whatever. So you, you've got what looks like a pretty impressive ingredient label here. But tell me, oh and you do give the tips on here about how to add essential oil drops on there. I didn't really realize that for those of you listening, we just got done shooting a video on how to use this stuff which I'll also put in the show notes@bengreenfieldfitness.com alitorapodcast but anyways, these, these ingredients, I mean for you as like a poor model out of a job, former baseball player without what I understand is a high disposable income, what are you thinking when it comes to like a six hour milking of a grass fed colostrum?

I mean all the. Well it's very enzyme live rich. I mean there's a, it's colostrum has IGF1 growth factors when combined with the different just active considering it was collected.

Make giant smoothies of you feel like Superman.

It's unbelievable. So I felt when combined with vitamin C during that cell turnover process while creating all that circulation to the surface of the skin. Surface of the skin. And when it completely Dr. It has an exfoliating factor to it as well. And as we age we're depleted of so many minerals that are vital to our skin's health. And right in clays, that's primarily what they're made of. A lot of silica, selenium, just to help, you know, build that epidermis during that collagen synthesis process, especially when combined with things like the diet that you already have. And then juve red light and photobiomodulation during that, staying consistent with that routine every other day.

How do you afford that though? Like, did you have to go into debt or get a loan from your parents or something like that when you're trying to, to fix yourself back in the day with these crazy ingredients?

No, I mean, I had a little bit of money, but I really did have a little bit of money at that time. The clays were affordable. The colostrum was expensive.

But that's, I mean, especially because like my company, we sell colostrum and it's hard for us to like find good colostrum.

Yeah, it's. I know, yeah, it's, it's, it's expensive. But I was, it was very important to me. You know, I mean, this is purely out of necessity. Obviously. I wanted to, I get such a thrill from the entertainment industry and I mean, that was breaking. It was definitely difficult to look in the mirror. First thing you see in the morning, your jaws out, teeth are gone. I mean, it was just especially I, I'm a grateful human being. So like, I did the looks part. I, you know, I did my, you know, my best to reframe it, you know, in my head because I knew I'd be back, you know.

Yeah.

Didn't have any joint health. My, my knees, ankles, elbows, shoulders. So I was able to kind of walk and I would go down Chandler bike path and get circulation from head to toe. Every hour of every single day had a purpose to my recovery and everything that I put into my body, I mean, I just, if, If I had $10, every, you know, cent of that $10 was going to go towards my recovery. Yeah, I didn't ask. Luckily I didn't. I mean, I didn't have much money, but I, I didn't, Luckily I didn't have to ask anybody for was this.

Clay mask, because I know you, you're doing it now. I didn't realize this until you told me last night, but like four to five times a week you're doing a clay mask, which makes me feel like I need to up my game because I'm like, I'm like every Wednesday I got one on right now just because, because you know, we were shooting a video about how to do it. But was that the, like the, the staple product, the first thing that you were really messing around with a lot was clay.

Oh absolutely. Yeah. Rasul clay. I light. I mean a lot of, a lot of clays didn't. I don't know the particle size, getting it down like silk so it spreads evenly on the skin is very important. So a lot of things didn't work. You know, green tea powder, certain clays were a little more coarse. But I found a reputable vendor that. I mean it just all the different clays. But then again it's, it also served as an education to learn about other clays and kind of as a creative outlet just, you know, because the, you know, finding. Yeah, yeah. And you clay, it's not that, that expensive. So you're able to kind of experiment and find certain things. And that's how I got involved with Russell Kolyn. I like green desert clay. And then Jason Eton out of Nevada, he has, he's like in my research, I'm still in touch with him. I mean we geek out on clays. It's this, that's his thing. Clay.

Yeah.

And he has, I mean a full on booklet describing the properties and how.

Jason Elon is his name. Eton. That's where you live? Yeah. You're in Henderson right now?

I'm in Henderson, Nevada.

I can live in Vegas. I mean honestly, I, I understand you don't live on the strip, but I don't know if I could, I don't know if I could live down there.

I. You know what? It's not home. Yeah, it's not home for me. But I mean I'm making the best of it.

Get you over to Coeur d'. Alene. You go check out that you come, come move the Spokane dude. We need, we need a good beauty guy in Spokane. Although my, my buddy Cameron Chestnut, he the show before, he's like, he has a lot more plastic surgery and you know, Botox treatments and stuff like that. You guys would get along well. I should see if he wants to go out to dinner with us tonight. So anyways, you manufacture this in Malibu, so it's made in the usa. So we got the clay is like kind of like the flagship formula. And would you say that for a busy person who's not necessarily someone running a beauty company? So this is your job that once a week to do a clay mask for like a guy, for like a beauty anti aging standpoint. Is that sufficient? Like is that gonna. Am I Gonna get results from. Do this once a week.

Yeah, okay. Absolutely. Just for maintenance. Just getting those stagnant capillaries circulated, you know, reducing the puffiness, making, just looking and feeling more awake in the morning. That's why I do it so much. I mean last night when we got here, it's just like the stuff that we'll put our bodies through in order to reach optimal health and performance and feeling good. We'll go to any length. I mean you, I mean I've never, by the way, that your sons are studs. Like that was amazing. That was amazing. Ben.

We do, we do, trust me. So. Yeah. So, so Andy rolls in. We started off with kettlebell flow and then which was basically we did an amrap for like 40 minutes of double arm swings, single arm swings, front planks, hard style push ups and chainsaws. And then we came into the sauna and we messed around with this new app that I'm pretty much obsessed with called Other Ship that spits out these 15 to 20 minute breathwork sessions that my sons and I are doing every day. Now we do it every day and we feel amazing. And then on the weekends we do their 50 to 70 minute breathwork protocol. Then we did, we did all that in the sauna. We went to the cold pool. Then I shoved you in the hyperbaric for an hour while we made dinner.

Beautiful. And see that's all on preparation. Just in a couple of hours right there. But I mean you're levitating afterwards. How good do you feel? I mean it's amazing. I had no idea that was other. By the way Robbie bent.

Yeah, that's Robbie Ben, our bud Robbie. He's so cool. I gotta get, get over there to Toronto and see his facility over there. Shout out to Robbie. But anyway, so that you know what we all did last night, very similar to how when I do the clay mask like Wednesdays and, and I realize like a whole bunch of people especially guys are going to be snickering as I say this. But Wednesdays I get up, I do my stretching. I usually have some type of a tonic, like a mushroom tonic or lion's mane or something like that. And then I will do some foam rolling, I'll do a biocharger session. This is like my whole self care morning. And then I do my clay mask and I do coffee enema and an infrared sauna session and then rinse all that off and to take a warm shower and by the time and you know, because I get up like 4:30 on Wednesdays so I just like, you know, I have this all cranked out by like 6:30am But I just feel like I'm on cloud nine. Like I've been to the spa for the whole day. And so when you stack a lot of this stuff, it does really feel good. And you like to, you like to do the, the derma roller before you do the mask?

Yeah, I highly recommend using derma roller. Now microneedling, I mean, you're seeing the vampire facials, you know, with the big longer needles. Now we use, I use a 1 millimeter derma roller. It's titanium. Micro needles, 600 needles that you can roll across your face to open up the skin, the epidermis, the outer layer of the skin, for optimal absorption of the ingredients of the products you put on afterwards. So you get more benefits from the products, I believe. And also it creates, depending on the lengths that you get, the 0.25 is a little bit smaller.

0.25 millimeter. That's like, that's like how far the little pokey part sticks out.

Right. Little micro needle so that you're not going to get that much activity. My mom uses the 0.25. The 1 gets in, sinks in a little bit further. So you're just getting that much more deep past the epidermis. And then also so the, the micro tears that signal to your body to repair and create a thicker collagen layer. And that's. Yeah. So the micro needling is something I do. I would recommend taking a couple days off in between, you know, with my, you know, four or five times a week that I use the clay mask. I definitely do that.

So you don't have to micro needle. What if you do? Because I know and this might be a good segue for us. Do you have it here? You have this like new scrub.

Oh, man.

Is it out here somewhere?

It's.

If it isn't, that's cool, you can just talk about it. But you, I think you sent me like a beta sample of it. And you know, it's like a scrub people do. Like my wife, she does coffee scrub. I love it. She. I steal it when I'm in the shower sometimes. She has like, it's like ground coffee with some other stuff in it that whatever they put in there that makes it smell good. So I'll smear that in my face sometimes. You came out with the scrub, though. I don't even know if you're selling it yet on your website. But what I wanted to ask you was on days Where I'm too lazy to derma roll or I don't feel like derma rolling. Can I if I do like a scrub first and just really scrub that skin really well and then go on and put the clay mask, will that scrub kind of open up the pores a little bit too?

Absolutely.

Okay.

And as a tri level exfoliant system between like small like different particle sizing. The poppy seed bamboo stem cell extract is one of the little exfoliants, olive powder. So we didn't use any walnut holes or like pomegranate shells that have little angles and create these little tiny micro tears that really disrupt the skin when you're massaging it into rather than just kind of rolling it over with a derma roller. But this, it just creates irritation. Some, some companies even use these tiny plastic micro beads as an exfoliant, which is just completely wrong. But anyway, what we do, it's a, it's a small, medium, large. Try like tri level exfoliant system with mandelic acid, just skin energizing acids, hyaluronic acid, fulvic acid, just to help. Yeah. So not, not overly disrupting from a harsh scrubbing standpoint, which is much different from a lot of facial scrubs and exfoliants now, but using an, a system of acids that for long term benefits of the collagen synthesis process. Those acids when combined, it just, it's more of a consistent gentle approach rather than the harsh, you know, walnut holes. You know, back in the day with the, you know, the peach or the apricot scrubs, that's a big thing that I'm starting to pay more attention, a gentle exfoliant system rather than, you know, because so many people are into the redness and the harsh. Oh yeah, you know, scrub that skin.

I like that. I'm like, I feel it. If it doesn't, it doesn't hurt. It must not be working. Okay, so scrubs. This is so fun because, you know, like I think I mentioned in the introduction, and obviously women can do a lot of this stuff too. I just think that there's a lot of guys that should know about this stuff. My dad didn't teach. Teach. My dad didn't teach me how to shave. Like, like. And you know, a lot of guys, their fathers didn't teach them about beauty. Most guys my age, you know, his parents were maybe in the baby boomer generation. That was silly. It was what the women do. But. So I'll keep asking you stupid questions. How do you even use a scrub? Because like, you know, I'll find my wife's in the shower and I'll be like, oh, this feels good. And I'll scrub it on my face and feel like it kind of opens up some pores and rinse it off. But how are you actually supposed to use a scrub like in terms of frequency and how long you leave it on? On?

Sure. So I would put about a quarter sized. Squeeze a quarter sized amount into the palms, rub them together and then smooth in an upwards direction. If you're in the shower and your pores are open, that's ideal.

Upwards. The same, the same thing. Like with dry skin brushing, you're trying.

To go up, up, up, upwards, upwards, up, out, up, out. So to get the blood flowing upwards. And then you get a little lymphatic drainage, drainage aspect too, when you go out as well. And also, you know, kind of decreases a little puffiness. I have a little jade roller that I keep in the freezer to kind of help with that too, to, to prep it. To prep the skin.

You do that before the scrub after derma rolling. Okay.

Yeah.

Okay.

Or sometimes what I'll do is once I rinse it off and do the cold rinse, close the pores. I'll pull that out and just come. Just to kind of. Yeah. Close the pores and then roll it.

Smooth stone thing.

Yeah.

My wife has some of those called gua sha, I think they're called. Yeah, like, like they're special shaped stones to help to smooth the face. Almost like a self massage for the face. So what you would do ideally is you would do the scrub and then let's say you were going to also do a clay mask that day, you do the derma roller and then you do that smooth stone thing and then you put the mask on.

So ideally what I do is I'll cleanse dermaroll, mix up the mask and I do the scrub post mask just to kind of help, you know, scrub the mask off. But a lot of estheticians, they recommend doing it before the clay mask just to kind of shed that initial layer. So. But I mean, it's one of those things try out either way because I prefer it after.

Yeah.

Rather than.

It kind of seems like if you're gonna derma roll, then do the mask. Doing the scrub might be kind of redundant. Right. I like the idea of using the scrub to like rub the mask off.

Yeah.

Maybe that's what I'll do today with this mask.

Yeah. And then introducing those acids too.

I'm so beautiful. When we go play laser Tag. It's gonna be crazy. Crazy. Okay, so, so we've got the scrub, we've got the mask. I'm just going to keep throwing these at you because you used a word that we hadn't yet talked about, and that's cleanser. You have this thing called a pearl cleanser. I love it. So I, I get up in the morning and I also like that you're going to be spending the afternoon with my teen boys teaching them how to do all this stuff, which is great because I could teach them, but I thought it would be cooler to actually have the guy who just knows this stuff inside and out to teach them about skin care. And this cleanser is basically what I do when I first get up. You know, I have my whole ayurvedic routine. I do some tongue scraping, I do some coconut oil pulling, I do some, some gargling. And then I, I put this cleanser into my hands and I rub it into my face, then rinse my face with warm water. Is that what I'm supposed to be doing?

Absolutely.

And so, and so tell me about this cleanser. What's in it?

So what I wanted to do differently is I wanted to remove the harsh surfactants that are so commonly located in cleansers. I mean, I grew up when I mean big brands and then I just was, I always had some type of cystic acne or sore. And so I just ultimately ended up with Dove soap, which is very mild in pearl powder, tremella mushroom. Colloidal silver is my antibacterial. I get not surfactant, but that right there eats up any type of irritation from an antibacterial aspect. So. And then I use an olive based surfactant to cleanse the skin rather than, you know, harsh foaming agents like sodium lauryl sulfate or any just artificial cleansers. Man made cleansers that irritate the skin and don't serve it as well as something natural.

Well, they irritate the skin. They're also endocrine disruptors.

Absolutely.

So they can alter your hormones. We were talking about this last night at dinner how my triathlon squad used to train out at the New York Giants stadium in New Jersey. And you'd walk into the locker room and it's like a head to toe lineup of all these endocrine disrupting shaving creams and fragrances and shampoos and, and conditioners. And I'm like, you're spending how many millions of dollars per year on these players contracts in a sport that Arguably requires pretty elevated levels of testosterone and yet in between every single practice and after every game, you're essentially smearing estrogen through the body's largest mouth, the skin. It's nuts.

It. Yeah, it's very, it's disappointing. I mean especially like you said, with the, with the budgets that they have. Yeah.

You think they'd know.

Yeah, yeah. But the thing is, it's starting, you're starting to see facilities adjust a little bit and lean into with something similar to what you have here. The joovs, the.

Yeah, all the biohacks, the recovery stuff.

Yeah.

It seems like they're still in the dark ages though from Nutri. And it'll be that way as long as Gatorade is funding research and it's brought to you by the grains industry. And you know, nutritionists still just don't care about vegetable oil. And you know, it's, it's, it's still very kind of like good old boys network if it fits your macros. But the same could be applied, I think, to the beauty care industry side of professional sports.

Absolutely.

And I realize it doesn't seem like it's something you should worry about, but because your skin is a mouth, a lot of these endocrine disrupting chemicals are something that can long term affect performance and recovery and sleep and you know, especially when you consider the fact that when these guys careers are over. Yeah. Maybe all the exercise you're doing can protect you to a certain extent, but once you're done, you're still going to be washing your face and putting fragrance on. So you should probably set up these habits early in life. So this cleanser, this is, is this just once every day. In the morning you'll do the cleanser.

And at night before bed.

Okay.

Just kind of clear the skin.

You wash your face before night or before bed? At night also. So it's twice a day.

Yes.

Okay. Do you get concerned at all about this ide idea of like, you know, you shouldn't shower too much because you don't want to wipe off the body's good bacteria in the microbiome. Like if you're washing your face that much, are you disrupting the microbiome of the face?

That's a good point. That's a good point. I'm not worried about it with that product at all. I mean it's primarily, I mean it's really clean, has kale and clay pearl powder, tremella. Tremella mushroom, which is a high source of hyaluronic acid. So it's A little. It's not as drying, if anything. And then also the aromatherapy aspects. Aspect with little jasmine, just. It's nice and relaxing, but at the same time, not overly drying. And it's just.

No, I mean, I'm looking over the ingredient label, and if you're stuck in a desert island with just your toiletries bag, you could probably eat this stuff. I mean, tremella mushroom, marshmallow root, ginseng, marine collagen, aloe vera. You could survive on a bottle of this stuff if you had to.

I'm not kidding. The clay mask, for sure. You could.

You probably could. Like. Well, people use that as a detoxification agent.

I drank it. Seriously?

Yeah. Really? Do you have just like a giant afterwards or what?

No, not really. The only thing I was worried about was rasool and the kale and clay. Everything else in that, I supplement with. When you think about it. Yeah.

Yeah. That's crazy. Maybe I'll try it next time I get food poisoning. I'll just drink some of your clay. Okay, so we got the cleanser, we got the mask, We've got the. The. The scrub, which we talked about. The next one is this gold serum. This gold serum has one thing in it that we were talking to my son about earlier. I thought that you told me it had. Doesn't it have a peptide or something in here?

Ghk? Yeah, that's Copper peptide.

Copper peptide. Because I did a podcast with Jay Campbell and his homie about this new hair growth formula that they created with C60 and GHK. Copper peptide. And I think you told me after you heard I was using that product that your gold serum has some of those peptides in it, too. Yes.

Yeah, it does. So get this. So I. Years ago, I want to say 2017, I made a shaving serum because I wanted to counteract all the, you know, the shaving creams and give men, well, everyone a chance to, you know, shave cleaner, because it's something we do daily, right? So I made a shaving serum. It was great. It was incredible. But there were so many women who reach out to me and go, I'm stealing my, you know, my. My husband's shaving serum. And then I sat down and met what's her name? I think it was Bonnie out in Florida. I went through and met with a couple customers. I was like, hey, on the east coast, we'd love to meet you. And at Whole Foods in Fort Lauderdale, Florida, that's where I found out and kind of went back to the drawing board and Started adding active ingredients. Marine collagen, plant derived vitamin A that we source organically from France.

You just went and bought this stuff from Whole Foods?

No, no, no, no. I sourced, I pulled it back. It was a shaving serum and then I added active ingredients to it.

To it. Oh, so you went and bought the shaving syrup from Whole Foods and just started to engineer it?

No, no, I made a shaving serum. It was. So we actually had a product called the Alatura shaving serum.

I didn't know that.

Yeah. And it was, it was just purely for shaving, but it was so much more than a shaving serum. I mean, that's easily our most popular product. I mean, I went back to the drawing board, it took a little bit, but I had, I added basically this.

Gold serum is your most popular product. This one I'm holding right now.

Oh, yeah.

Can I use this for shaving?

Absolutely.

Really?

I do a little paste. I do pearl cleanser. I know this is a little much, but obviously I have a lot of it. I do night cream, pearl cleanser and then a little bit of that. And then if I have a raw aloe vera leaf, I'm weird, man.

This is, this would be amped up shaving suit because it's yoga oil, olive oil, rose water, rosehip oil, witch hazel, marine collagen, beeswax, B propolis, coenzyme Q10, astaxanthin. Once again, talking about like something you could eat. Copper tripeptide and then a bunch of essential oils. Sandalwood, frankincense, carrot seed. It's so clean.

95 organic bottle of maroon glass. Just one more thing. It has a plant has plant derived vitamin A which is a retinol alternative without the sensitivity and the harsh side effects from sun and just how irritating it can be during that. That it is a special product, pretty cool serum, but.

And it's got this yellowish color which I always also noticed that your night cream has. And you're gonna laugh about this. So I get you have this night cream and I want to ask you about the difference between it and the serum because I'm a little bit confused about how I would use a night cream versus how I would use a serum. So be prepared because I'm going to ask you that. But this, this night cream, I have used it, I got hemorrhoids once. I use it for that and it actually worked. I use it on dry feet. My dad always, always would get dry, cracked feet in the winter. So now in the winter I always pull on socks. But I put some kind of moisturizer cream. The one thing that like keeps it the best is this night cream. It's probably super expensive to put on my feet, but I do it anyways. And so. So this stuff is. It's not a thin creamy texture like the serum. It's more like an actual cream. Like it's actually firm at room temperature. How would one differentiate between using a night night cream at night versus using a serum? Like how do you use these two things?

So the serum is more like a concentrated moisturizer that targets at a cellular level with the active ingredients that we have inside of it. It's like a more concentrated way to hydrate the skin while you have the anti aging active ingredients in that. So it's like a moisturizer on steroids that has a very, very good anti aging aspect to it now. So you apply throughout the day and at night. I actually stack both of them. Them I do. I'll make a little paste of the. The gold serum and then with the night cream to seal it in because it's thicker. The night cream has two different plant derived stem cells. K factor 60 Manuka Honey Coq 10 colostrum. But it's. I don't mind that it's there when I wake up.

The night cream has. Has honey in it. The Manuka honey. That's really good for scars, isn't it?

Absolutely. Yeah. Yeah.

That I should have put this on my thumb. See, see my thumb, how it's all scarred? Because I just got the nerve repaired. My thumb. I almost cut off my thumb thumb with a knife and I. I got the nerve repaired and it was successful. Like I've got all the feeling back in my thumb and I was trying to find things that would reduce the scar formation. This would have worked because it's got the Manuka honey in it.

Yeah. That actually was made out of a cast iron pan. I just did a lot of research on scar healing. Yeah. I bought beeswax, cacao butter, sea buckthorn oil. Obviously the colostrum I had and I actually even ordered the plant derived stem cells and tried to figure out, you know, chemically how I was going to able to combine both or. Yeah, both of those into the. The product. That was just a pace. I was just. It was just a paste. It wasn't ever meant to be a product. I was just trying to heal and hydrate my skin after using the clay mask. But these were. This was all way before we even alatur was even a thing. I was just. Yeah. And I still have that first one. It's nice and chunky. Well, like the. From.

So this one I could like right before I go to bed, I could use your cleanser. Cleanse my face. And then the. The play would be that I would then just, like, smear, like, a thin layer of this night cream on my face before I hit the sack.

Okay. Easy in the gold serum. If you want to turn. That's like, you know, next level, using both. But if you just want to use one or the other, I would recommend.

Use the gold serum and the night cream simultaneously. They're not redundant. Yeah, they are a totally different ingredient profile. I could like your. Your products. I could just read the ingredients all day long. It's so. It's so cool, dude.

Imagine making them.

Oh, my God. Imagine. Okay, so from. From the standpoint of things that you can put onto your skin, the. The only thing that we didn't talk about were these two. This one. I haven't even seen this before. Maybe you sent it to me, but I wasn't aware of it. Santal Black. What is this?

All right, so years ago, I was going to make. I was going to partner with an athlete that had a beard and make a beard oil for him. And. And I mean, smell that. Put a. Put a little. Put a couple pumps in your hand. Has two different kinds.

You know, I have a beard now. You've been holding out on me.

I know. It has two different kinds of sandalwood, bergamot.

Smells amazing.

Black pepper, vanilla. I mean, it's so. What it is.

People could smell this. We need that Japanese researcher who recently developed a lickable TV screen to partner with me on this podcast. People could smell this stuff. Oh, my goodness.

So. So what I did is I. I didn't feel that it was just a beard oil. I mean, it's so much more. It's multifaceted to the point where it's like a massage oil. I even put a couple dabs underneath my arm before I work out. It's just a, you know, a deodorant type of feel, but, I mean, it has. It's a really good hair.

Huh. And you're. You're selling this one already on your site?

Yeah.

I didn't even know this existed. It also, it says, perfect for central massage. Could use this as like a. Like a sex moisturizer as well.

You know what? It's. I don't. I got a ph balance because I almost wanted to market it as a personal lubricant. They're a company has that the lingo these days?

Personal lubricant. I'll use the. Use the PC words.

I mean, there's a sex oil by a company called Provine Apothecary out of Canada, and they cannot keep it in stock. So I really. I thought about it, like, focusing in on. I'll tell you, I almost switched it up and called it a midnight oil and then really marketed towards it.

I mean, I like it.

You know, I mean, I don't want.

Bottle that. Put that on my wife's nightstand. Yeah, okay. So that's. That's good to know that that exists. And then this last one, the moisturizer, I always kind of got the impression this was just kind of like the. Kind of. Kind of like the basic moisturizer products. It didn't seem quite as sexy as some of your others. But would this be more like, for the face. Face and hands and stuff like that? Right? Or I'm sorry, for, like, the hands and body versus the face.

Well, face as well. So that was my. You know, I was. When I was first starting off, and I, you know, it was post clay mask, and I didn't. I want. Everybody's asking about a moisturizer and what to use, so I kind of had to learn, but at the same time, very proud. Proud of that product. It took 22 tweaks to make.

I mean, no, I like it. I mean, I've got about. I use it for dry hands, honestly, because. Because, like, my thought patterns, like, okay, so I'm going to use, like, the. The moisturizer on the hands, but then I could use the gold serum and the night cream and stuff like that on the. On the face.

All right, how about the body motion?

Oh, the body lotion? You do have a body. So there is a difference between the body lotion and moisturizer.

Wow. Acai butter.

Oh, my goodness.

Lemongrass. I mean, I used to put that in my hand in conferences and lick it and just like, look, it's edible. How many lotions can you say that about? It became a little clean.

Oh, my goodness. Like, it all just smells so amazing. But speaking of smelling so amazing like this. This is the one that, you know, I was so excited about this because I love fragrance, and I was so disappointed when I started to look into the beauty industry's fragrance side of things and realized that my grandfather's cologne, which I love, which reminded me of my grandfather, and it's like, it's the same fragrance my dad used. It's the same fragrance his father used. It's the same fragrance that, like, my brother used and that. That I got got from my grandpa. And then I realized, holy cow, this is a chemical cocktail. This stuff's horrific. And so I literally spent, like, four years after I found that out just, like putting a few drops of sandalwood oil on or whatever, you know, like essential oil. And then you came out with this stuff called Presence. We. We did a whole. I was so excited about. We did a whole article about it on my website, which I'll link to. If you guys are listening, go to. Go to BenGreenfieldFitness.com AliveRapodcast. I'll link to all, all this stuff. A L I T U R A Ollie Tura podcast, and I'll put a big fat discount code for Andy's stuff on there, too. But this Presence, the. The. Your. Your fragrance, dude, that I. I think you could probably get rid of all your other products and just have this and crush it, because it's amazing. So tell them. Tell me about this Presence.

Thank you. And I. I, you know, I feel the same way. That's a standalone product. Four years to make. I signed off on it three times total. So twice I went. But no, no, no, no, no. It's a little too Baby powder. There's something wrong sample. And they thought it probably thought I was a little crazy, but I just know exactly what I wanted with that.75 organic.

You know, tell me about the ingredients in this. I gave a bottle to my sons last year, by the way. I told them, use cologne, use this stuff. They're probably upstairs. They can probably hear us talking right now. But they. They don't. They don't care too much about smelling all pretty. But someday. Someday, guys, when you go on your first date, you guys can hear me up there. They don't want to be wearing some presents. Trust me. She'll love it. All right, go ahead. What's in this stuff?

So I wanted a blend that was. I mean, my fur like you. I wanted to be like my dad. I had a nice, you know, cabinet full of colognes. What was it? Aqua de Geo, Zegna, Calvin Klein, Eternity Obsession. CK1 was my first fragrance. Unisex. I want. I mean, let the customer decide if they like it or not, you know? So, I mean, it's a unisex blend. I mean, we have a nice sandal.

So. So women do use this as well?

Oh, absolutely.

Oh, really?

Yeah. Oh, yeah. Yeah. And so that is a nice. I've always loved sandalwood. If you look at all of our products. I mean, pretty much every one of them. As it's so smoky, yet smooth and sweet and sexy, like sandalwood. To me. That's probably my favorite. Just scent.

Yeah.

And so that right there, we combine it with a little sweetness of. You know, obviously the sandalwood and vanilla has a light, like, tobacco hit to it. Cucumber, it. It's just. I mean, especially with scent.

Yeah.

It's being so personal. I mean, that. That definitely took over a hundred. It took years to make. But just. I mean, especially with that fine line of knowing exactly what you want. It's. It's tough to explain with, you know, when I use little side notes like baby powdery or to, you know, too sweet. I just. Yeah, during that. It's a total field thing. I mean, and. But yeah, three ingredients, basically an oil blend. No phthalates, no parabens.

Wow.

Well.

Well, it smells absolutely stellar. Do you ever use it as a deodorant? Because I do in a pinch. You know, when I travel, I just try to grab as few things as possible. I've even used my toothpaste as a deodorant before and have never used the deodorant as a toothpaste, but baking soda. I know I travel light. What can I say? Like a lightweight backpacker. But I don't know, after this podcast. So there might be a few extra things in my. In my bag as we go. Well, well, I mean, the. The lineup is fantastic. And, you know, I think that this is one thing I want to touch on you with as we're kind of getting close to the end here. And again, like, for all you guys listening, I'm going to put a link to all this stuff in the shownotes@BenGreenfieldFitness.com AliveRapodcast I don't know about you, Andy, but part of it for me, when I get pushback from guys who are like, well, why do you want to smell all foofy? Or why don't you want your face to look good? Or why you need your hair slicked back? Whatever. Like, look, men have been doing this for a really long time. Like, knights of old would have lavender that they'd apply to themselves and big, colorful feathers in their caps. You know, almost like peacocking to an extent. You know, human beings do that either look better or smell better, be more attractive to members of the opposite sex. But for me, a big part of. Of it is just, like, confidence. Like, I can literally be at home all by myself and have a Day of writing. And I'll do my moisturizer, and I'll do my cleanser, and I'll do my clay mask. And, like, I'll be going downstairs to the basement to be by myself for six hours. And I'll, like, spray on your presence fragrance, even though nobody's going to smell me except me, because I just feel like it puts me into this mental space, like. Like almost a slightly altered state of consciousness or this feeling as though I'm exuding cough confidence.

Mm. It's a part of my routine. That's why I do it so often, is I know what I'm getting every single time, and I know how I'm gonna feel when I leave the door. And I, you know, approach the world.

Right.

It's a total ripple effect. Every person you meet and see, personally and professionally, you're going to create. You're going to give your best energy. Just because I know what gets me in that zone before I leave. Before I leave the house and approach everyone. And it's. It's. It's. It's consistent. It's something I can control. It just makes me feel really good. And then also walked me through such a. Like a dramatic point in my life, but I was even doing it before. You know what I mean? Like, it's. There's something about what the. What the clay mask does to me.

I mean, just.

Just waking me up and going, I feel good. You look good. You feel good. You're going to create a better, you know, just energy in every situation that you come across. Everyone you come across, at least you. I don't. I mean, just from an athlete standpoint, I don't. Just preparation, routines and. No, you know, it just leads to success as long as you stay consistent with it. With it.

Yeah, Yeah, I agree. And. And. And look like these are the type of things that I think. For example, and this is another reason I'm excited for this afternoon, because you're filming a whole series of how to videos with my sons. How to not get acne and eczema. How to smell better. How to at least not smell funky. You know, what do you do when you first get up in the morning? Like, how to clean your face in the morning. Like, teen boy skin care tips for the evening. How teen can do a clay mask. Like, all these things that I think will really help adolescents who are heading to school in the morning. And, you know, because we were joking about this last night, when I would get zits on my face, my mom would be like, come on over. Let me pop that. You know, it was almost like a, a glorious and wonderful thing for me to get a zit because it meant mom got to have fun popping my zits. But in reality, like, kids shouldn't have to deal with that stuff as much as they do if they knew about how to cleanse, how to moisturize, how to do a mask, how to derma roll. So, you know, I think that for any women listening in, obviously you can use any of these products. But I think even more importantly, when it comes to just equipping and empowering the men in your life and the boys in your life with confidence and with smell goodedness and with just feeling better about themselves, I think this is really good information to share with them as well. And I mean, this is kind of Andy's wheelhouse. And again, like, I'm very careful with the products that I endorse, but the fact that I probably could take this stuff to a desert island and be able to eat for a week and not die is saying something about his products. And so for those of you listening, I'm going to link to all this stuff@BenGreenfieldFitness.com AliveRapodcast that's BenGreenfieldFitness.com A L I T U R A podcast. The 20% discount code for Andy stuff is BG20. And Andy, one last question. Are you working on anything in your top secret Batman labs at Alatora that you can give us a preview of?

Yes. So the meteorite scrub will be out in a couple. We're just fine tuning the tube right now.

That's the name of the scrub. The meteorite.

Yeah, it's in sugar cane. And like I got to show you here. Well, well, the phone's good, but all right. Yeah, so. So that's coming out hopefully by the end of Q1. I have a I specific gel. I have a hair and body wash. Sunscreen. Nobody's nailed sunscreen. Why not just, you know, be the first? And a lip plumper, a peptide derived lip plumper with a little bit of spf Red raspberry seek, a cardu plum.

And I didn't know that was such a thing. Lip plumper. Well, I'll try anything once.

Yeah, I'm still trying to figure out if I want to call it that or just like a lip protectant. You know, it's one of those things that, you know, it's very popular with women specifically. But if, you know, full lips or full jelly lips.

Jelly lips. Well, I'M getting clay all over the table. I got to go wash this stuff off at some point. But anyways, so for the, for those of you listening in, stay tuned because when this podcast comes out, we will also be on the cusp of a whole, like, clip library of skin care tips for teen boys. So you get to see my sons kind of pimping some of Andy's products and showing you guys how to use them. And then any questions or comments or feedback that you have about how to use any of this stuff that I forgot to ask Andy because I didn't technically have my cup of coffee this morning. You can go to BenGreenfieldFitness.com AliveRapodcast and leave your questions over there and Andy and I'll jump in. And we just love to help people out with this kind of stuff. So now that my entire dining room room smells like a giant spa. Andy, thank you. I think, I think that that's a wrap. What were you saying?

No, I just, I want to say thank you to, to you. And you're following, you know, a lot of reviews that we get. They always, they many mention you and your podcast and how they found out about Alatura. It's kind of a smaller operation. I love what I. But I, I want to say thank you, Ben. I mean, yeah, every time I come here.

Welcome. Well, I mean, I love to support you. I love your passion. I love. You're not, you know, I mean, you're not just some, you know, dude drinking Diet Coke in a corporate lobby room in a suit trying to figure out how to make money off skincare products and sourcing cheap from China or whatever. Like, this is really good stuff. Made in the usa jam packed with amazing ingredients. I use it anyways and so it's like, it's, it's just a total blessing for me to be able to, to share it with other people. So I'm stoked. It's a win, win, baby. I can smell good and my wife doesn't mind. So keep up the good work. And again, show notes are@BenGreenfieldFitness.com Ali to our podcast. Thanks for listening, everybody, and have an amazing week.

Thanks, guys.

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