Shining Laser Lights On Your Balls & Beyond: Photobiomodulation 101 - How To Use Near Infrared & Red Light For Collagen, Thyroid, Muscle, Skin & More.

This is one of those podcast episodes where I welcome some very cool dudes into my home and you get to hear us jam out. We're gonna talk all about light, near infrared light, far infrared light, red light. If light exists, then we talk about it on today's show.

He's an expert in human performance and nutrition, voted America's top personal trainer and one of the globe's most influential people in health and fitness. His show provides you with everything you need to demise physical and mental performance. He is Ben Greenfield.

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For some reason, I have gotten a reputation of late as a guy who shines laser lights on his balls. And it may have been a Men's Health magazine article in which I talked about this form of light therapy called photobiomodulation as a way for a dude to increase his sexual performance or his sperm count or his testosterone. Maybe it's because I've described on many podcasts in the past about how I pull down my pants for about 20 to 30 minutes a day while I'm at my desk and I bathe my nether regions in red and near infrared light using this nifty little light panel device called the joovv. And it turns out, though, that the benefits of photobiomodulation, all joking aside, go pretty far beyond just your crotch. There's one recent study, actually, and I'm going to link to it in the show notes that I'll give to you here in a little bit during this episode. There's a recent study that hinted at the fact that photobiomodulation, which is also called pbm, should be banned because it might be an illegal performance enhancing drug. And that's due to a lot of the biological mechanisms that I'll talk about in today's show. But what I decided was I wanted to get a couple of experts in the field of photobiomodulation on my show, guys who know the ins and outs of laser light. Their names are Justin Strahan and Scott Nelson. They're here in my home with me. We just finished piecing together this crazy modular photobiomodulation device they invented out in my living room and kind of going through that, and you're going to learn a lot about what that is too, on today's show. So who are these Dudes. Well, Justin actually invented and developed much of the technology behind the JUV light, and he spent his career as an engineer managing design and development teams. Apparently has six children as well. Something I've learned about Justin. So a far more patient man than I. And then Scott is the guy who said a lot of what goes on behind the scenes at Joovv in Motion. And prior to co founding Joovv, he spent his career in leadership positions with some pretty big medical device companies like Medtronic and Covidian and Boston Scientific and C.R. bard. And he also has a podcast, the top ranked medical device podcast called Med Cider Radio. So these guys are pretty much obsessed with light. Welcome to the show. Welcome to my home, guys.

Thanks, Ben. Awesome to finally, finally be here.

Excellent. Honored to be here.

Yeah. And just, just so you guys know, you'll. You'll get to know the, the voices of each of these cats here as you listen to this show. But I would say, Justin, your. Your voice is possibly a little bit more smooth and, and Ling, you're giving me.

It's quite a standard to hold up now.

Yeah, you've got the voice for radio.

I was going to say mine was just that much more masculine.

Well, yeah. Well, also your microphone stand broke before we started recording, so to boost your levels a little bit behind the scenes. So which one of you cats designed this thing? This Joov Lite?

Yeah. So going back to how we kind of discovered it, my wife actually first introduced me to photobiomodulation, or as we referred to it at the time, red light therapy. And after digging into the science of it, I worked on developing the original joovv, which I see sitting behind us here in your office.

How's your wife introduce you to it? What do you mean?

She first tried out the therapy in a salon where they had tanning beds that were converted for the purpose of red light therapy. So they were using strictly red wavelengths. And she had some pretty awesome health benefits from it. And then because of that, she wanted to try to find something she could use at home, not only just for herself, but also for myself and her six children. You referenced earlier. And that's what really led us down the path of creating our own device that would allow that to be a possibility.

Would you just tinker it together in your garage?

No. It was kind of funny. The first JOOVV prototype, tinkering probably would be a pretty accurate description. It was basically a collection of infrared heat lamps clamped to a 2x4 hung on either side of our shower. So that was the very first JUV prototype.

Wow. And so that was the. I actually have one of these. It's about what, 4ft tall, about a foot wide. That's the joovv original that you developed?

That's correct.

The original one that used to shine on my balls. Now I've got your elite modular. I can just shine everything, my whole body, all at once. We'll talk about that because that thing's pretty sick. But ultimately, when did you hook up with Scott? How'd that happen?

Well, my wife Melissa, her younger sister is Liz who happens to be Scott's wife. So we are brother in law. So we've known each other for 20 some years now.

Wow. So you got a lot of nephews and nieces, Scott?

We do. Justin's got six. He's beaten me on that front for sure. I've got four kids of my own. But the family extension goes far and wide for sure.

And you were in medical device sales before you started doing this laser light thing?

I was, I was. I spent my entire career in the traditional medical device game, primarily in the cardiovascular space. So you know, products like peripheral stents and, and balloons and atherectomy catheters, kind of the stuff that goes on in an interventional cardiology lab or something like that. But yeah, so my last actually position before Juv was actually overseeing marketing for the endovenous franchise at Medtronic. And so that was the last. That's actually what brought us to Minneapolis in the first place. So anyway, I come from a very formal medtech medical device background and so when, when Justin's wife, and then my wife who experienced the same type of benefits came to us with, with this concept of red light therapy, I thought well that's. Yeah, I mean that's way too woo woo for me. You know, there's no way, you know, different colors of light can have these types of benefits on your body. But as, as Justin, as, as Justin mentioned before we started digging into the science and I'm kind of a guy that goes straight to PubMed and it was pretty mind blowing. How much research has been published specifically using red and near infrared wavelengths. It's like it blows you away. Just do a little bit of research.

So that's what I want to get into is this whole idea of photobiomodulation. And I think a lot of people get confused when they hear about all these different light wavelengths. And I get asked this all the time, what is red? How does that compare to far red or far infrared? And what's near infrared. So can you guys walk me through the specific wavelengths of light used in something like photobiomodulation? And I don't care if you call that pbm because I already did. And apparently that's the word all the kids use anyways these days.

Yeah, no, I'll feel that one. So basically, there's all types of health benefits that you can get from a wide range of wavelengths. Obviously, sunlight provides everything from the UV visible light into the near infrared, mid and far infrared wavelength ranges. And all of those have some related health benefits. But for the purposes of pbm, the specific ranges that have the most scientific research behind them are red wavelengths between 600 and 670 nanometers, and then near infrared light in the 800 to 880 nanometer wavelength ranges.

Okay, so that first term that you use, red light, it's not far infrared light. Correct.

So when I say red, I mean visible red that you're able to see with the naked eye.

Okay, so that red is the stuff you can see. Like when I flip on a joov and all the. It's like one of the circles is red and the next one next to that is clear. Then the next one is red. The ones that are red, that's actually red light. And you said the 600 to 850 nanometer range. And then the near infrared is the one you can't see.

Correct. So the red is between 600 and 670 and the near infrared is between 800 and 880. In terms of the scientific research, the Joov devices that we've got here, we use red at 660 and near infrared at 850 nanometers.

Where does far infrared come in?

Far infrared has some great benefits, primarily related to heating tissue. So your infrared sauna, for example, is primarily using wavelengths longer than 3,000 nanometers, which would be considered far infrared light.

Can you see far infrared light?

No, you can't. Basically, the human eye can see up to around 700nm. Once you get much beyond that, you're not going to be able to see it with the naked eye.

So if I have an infrared sauna, specifically one of these far infrared saunas, because I have like that big clear light one in my gym over here, I'm not getting the same type of red and near infrared as I'm getting from the joov. That's giving me the far infrared spectrum. And then I get the red and near infrared when I flip on something like this.

Exactly.

Okay, so tell me about Some of the actual research behind red and some of the research behind near infrared. Because I want to wrap my head around why you'd combine these two into one laser panel. Yeah, if you want me to stop saying laser lights, I can. I just like to act like I'm all space aging.

I'll touch on that briefly. So the original PBM devices were lasers. They were referred to as low level laser therapy, or lllt. So really the, the origin of the, of the field is based in lasers.

I used to get attacked at health conferences by dudes with all these laser light ones. Yeah, I never noticed jack from any of them, really.

That's interesting. I think the main issue with issues with lasers is just the treatment area. Obviously you're talking a very small area. So even though there's some robust evidence for the deeper tissue benefits with lasers, the treatment area is such that it's very limited in terms of the overall benefits and applications.

Yeah. And to be fair, I think in many cases people would just shine it on like a bum knee as I'm walking around a health conference. And I know a lot of times you need repeated doses and probably a little bit more of a controlled environment, but. It' sthatthat's where all this originally developed was these low, you call them low.

Level, low level laser therapy.

Okay. And those are like the wands or kind of like these laser guns that you'll see a lot of people use at chiropractic clinics or alternative healing clinics, places like that.

Yeah, exactly. It's been used in the kind of physical therapy world for quite some time. And really what came about with some studies in the 90s that demonstrated the fact that LEDs could be just as effective, only now you could treat a much larger surface area without having the risks of the potentially overheating tissue that you have with lasers.

What's the difference between an LED and a laser?

The main difference is just the light source itself. So with a laser, you have a coherent beam, and what that means is you have a specific wavelength. So literally all the photons are in alignment with each other. So you have kind of basically all the waves lined up. And that enables the beam of light to stay very, very tight. And, you know, that's why you have all these different applications for, you know, whether it's cutting tissue or even in the manufacturing where you can cut materials with lasers, because you can tighten up that beam to a very small point. With LEDs, you have a fairly tight range of wavelengths, but you don't have that coherent beam so the light is dispersing and you basically control that with the lenses on a device, like really like basically what we have on the Joovlite. So you can control the spread of those photons to target a specific area.

So in this case, if you wanted it to target the entire body, you just stand in front of a whole panel of the led, but then that's combined with near infrared.

Exactly. And to get back to your earlier question on why we use both wavelengths, from a biological standpoint, both wavelengths have very similar impacts at the cellular and mitochondrial level. The main difference being that the near infrared, infrared wavelengths are much more effective at penetrating through the deeper tissue. And that really boils down to the water absorption that allows them to penetrate deeper.

Just to add on to Justin's comment there, photomedicine, by and large is still a very niche field within healthcare in general. But if you were to go to a photomedicine conference, most of the older academics would say the field was built on laser based therapy. But if you talk to, like a younger researcher, Even someone like Dr. Hamlin.

Who'S often referenced in this, is that Dr. Michael Hamlin?

That's right. Dr. Michael Hamlin. He's a PhD at Harvard, runs his own lab, he's published over 300 manuscripts. But he would say that with the advent of medical grade LED technology in general, you can deliver the same type of intensity with very quasi coherent light just over a much broader treatment area.

As opposed to a laser.

As opposed to a laser, exactly.

Okay, so basically what you're doing with LED is you're covering more area, but you're still getting the same effects as a laser. It doesn't have to be like this targeted wand that you hold over the tissue. It's more like the shotgun effect.

Exactly.

Okay, got it. So how is this any different than sunlight? That means step out into the sun because the sun's got uva, uvb, all of the wavelengths of light spectrum from blue to near infrared to far infrared and beyond. So how is this different than sunlight?

Sure. The main difference is instead of having the full spectrum. And just to back up, we're big fans of getting as much natural light as possible. My wife and I will typically go out in the morning, try to catch.

A bunch of white vampires hunched over in your garage over your laser lights.

Definitely not. So, yeah, we got the Southern California tan working on that and everything. So, no, we're definitely big believers in getting natural light as well, as much as possible. But the fact is, for most of us, we don't get outside near as much as we should. So I think the latest stats that I've heard is Americans spend roughly 93% of their lifetime indoors, separated from natural.

Light, Especially those of us who have. I'm a blogger and a podcaster. People ask me, why don't you just spend all day out in the sun like you preach, Ben? I'm like, I can't because I have to pay the bills.

Exactly. Most of us fall into that category in one way or another. So whether you, you're in corporate America, or even. Most of our children spend most of their time indoors stuck in a classroom. So for a variety of reasons that our lives have changed so much over the past 100 to 200 years, we're not getting the natural light that we should be. So photobiomodulation, or pbm, just gives us a way to harness some specific wavelengths that are really important at helping to restore healthy cellular function. And specifically with some of the stresses that our cells are constantly undergoing, Whether it's Bluetooth, EMFs from other types of technology, Wi Fi, cell phones, and even the extreme amount of blue light that most of us are under for a good section of the day. So PBM just is a great way to help restore that healthy function at a cellular and mitochondrial level after we're kind of bombarded by all this other.

Stressors throughout the day. Yeah.

And just to add to that, it's not too dissimilar to supplementing any way else you'd supplement your diet. Right. If you're taking a multivitamin, if you're adding protein powder to a smoothie, it's not terribly different than that. Most of us just simply cannot spend the amount of time that we need outdoors.

It'd be like getting a bunch of folic acid from spinach and kale in my morning smoothie, but then wanting more. And so I supplement my diet with the multivitamins. Got like methyl tetrahydrofolate in it, something like that.

Exactly, exactly.

Yeah. That was my excuse to use a big word to make myself sound smart. So you've got these lights that are essentially giving you some of the beneficial wavelengths of sunlight, but you're not getting UVA and the uvb, which isn't bad per se, but in excess amounts it can be. You're not getting much of the blue light and the artificial light. Not that you're getting artificial light from sun, but you are getting blue light. And so these things can be used at night, for example, without disrupting circadian rhythm. But What I want to do is, you know, we very briefly went over just a few of the little, the little benefits of this. But I want to dig into some of the research proven benefits of what photobody photobiomodulation has been shown to do. I just gotta start saying pbm. Fellas, I obviously have, like I mentioned, caught some attention for talking about how it improves the activation of the Leydig cells and the testes for sperm cells and testosterone and sexual performance and blood flow. And I've possibly kind of kicked that horse to death in articles that I've written. I think a lot of people are aware that I, that I pull down my pants and there's a lot of guys doing it. Now my friend Ollie over in Finland is the first guy who told me about this. He would lay on his couch at night and just like hug his joovv. I think he had the original. He would just like hug it, just like lay there on the couch with the thing like nestled up in his crotch. And he'd do that for like 20 minutes a night. And he showed me his before and after testosterone. I was amazed. And you guys have sent me other research studies on pre and post testosterone levels of guys who do this. But it seems to go beyond sexual optimization and testosterone and blood flow and, and silly jokes about lighting your balls. And there's a lot of other interesting and compelling research on this stuff. So walk me through some of the things that you guys know photobiomodulation to do and some of kind of the ways, the mechanisms of action behind how that would work.

Sure, I'll take a stab at that one. As you mentioned, the benefits are pretty wide ranging. It's literally everything from skin health to muscle recovery to enhancing peak athletic performance to reducing joint pain and inflammation to there's evidence that suggests that it helps with thyroid function. So if I were to list all of those benefits on a late night QVC commercial, most people would be like, that's too good to be true.

Right?

That doesn't make any sense.

You sound like you use car cell.

Exactly. But the reality is all of this is supported by a robust amount of published peer reviewed clinical literature. In fact, there's over 3,000 manuscripts that. I'll repeat that again. 3,000 manuscripts. It's unheard of in like most, most healthcare arenas. But there's 3,000 manuscripts that have been published to showcase the benefits of these wavelengths of light. And maybe more compelling, there's over 200 double blind randomized placebo controlled trials showcasing the benefits. So there's a robust amount of science. So every single benefit that we mention here during this conversation, it's supported by research. You can Simply do a PubMed search for LLT, PBM, photobiomodulation. There'll be a laundry list of studies that support this. But those are some of the benefits at a high level. But the reason for the wide ranging varying sort of health benefits from these wavelengths of light, it kind of goes back to the fundamental core mechanism of action. What are these specific wavelengths of light doing at a cellular level? And from a macro perspective, these wavelengths actually excites an enzyme during the fourth phase of cellular respiration called cytochrome cioxidase. You mentioned it earlier in the intro. But by doing that, that will actually tend to free up cytochrome cioxidase from nitric oxide. So that's why you get the nitric oxide vasodilation, enhanced blood flow. Ben, you could probably speak to that more than I did. I think your master's was specifically on nitric oxide. But you more than anyone probably can speak to the benefits of that in biochem.

I spen spent a lot of time writing a paper on nitric oxide an entire frickin semester.

You want to name one of your boys nitric?

Yeah, exactly. No, for, for me, honestly though, I was a gym rat, you know, I was bodybuilding and using nl explode and just wanted to dig into the mechanism of action. I just thought it was a freaking cool molecule. I didn't get it tattooed on me or anything like that. But. But you know, and it's interesting, you know, in some cases excess nitric oxide, as you guys know, can result in excess free radical production. And I want to talk to you a little bit more about this whole purported Goldilocks effect of photobiomodulation and the idea that you might not want to do too much of it, which was originally. There's this guy that makes this headset device. We heard of the violite before. It's like I have one over there in the corner or right under there. I wear that every other day or so. Like it's fantastic for jet lag and for cognitive performance. From what I understand it's very similar, like putting one of your guys juvalites on the skull. And he told me, he was like, use it about every 48 hours, like you know, for 30 minutes or so. You don't want to create excess reactive oxygen species. And so I want to talk to you guys a little bit about that. But before I do, I want to Continue down this road to the mechanism of action. So this thing's activating cytochrome C oxidase, releasing nitric oxide, and then what?

And by doing that, you free up cytochrome C oxidase to be used in the way it was supposed to be during the fourth phase of cellular respiration. And that's really to produce the gradient in the mitochondrial matrix to produce adp, which is a precursor to ATP, which is cellular energy or the energy currency of life. Taking everyone back to the high school biology class. But that's sort of the core fundamental mechanism of action. You do get sort of secondary things that go on. So enhanced gene transcription, better cell signaling, a shift in cellular redox. You get sort of these secondary benefits, a better immune response by secreting more cytokines. There's all these secondary responses, but it kind of all goes back to that primary mechanism of action, which is breaking, helping excite cytochrome C oxidase to free up the bond between nitric oxide and CCO and then restoring sort of natural cellular function.

Okay, got it. You talked about skin health. That was like one of the first things that you brought up. How would that affect the skin specifically?

Yeah. And going back to the difference between red and near infrared light, Red light has been shown to. It's often studied for skin health. So if you look at like a derm paper, for example, most of the studies will use red light because most of that energy is absorbed in the dermis and epidermis of your skin. Whereas near infrared light has unique ability to penetrate into tissue a little bit further. And so near infrared light is often used for studies related to joint pain.

Osteoarthritis, muscle recovery, even talk about it for, like, detoxification. Because it penetrates so deeply.

Yeah, exactly, exactly. So that's the kind of the core. The same mechanism of action applies to both wavelengths. It's just the major difference is the depth ofthe depth of penetration.

So when my little boys cause you brought over one of these joov minis, I'm turning them into little biohackers. They have a little biomat mini upstairs for their warming and their negative ion exposure. And they've got a Joovv Mini. They're 10 years old when they start to break out in acne when they're 13 or 14. And hopefully their insulin levels are pretty stabilized. They're not doing a lot of vegetable oils. But, you know, shit happens when you become a teenager when those balls drop. Weird things happen to your face. How would this work on that like could they use something like this for acne?

Yeah, yeah. There's a whole host of skin benefits with red light. You'll find some studies actually that use blue light for acne related issues, but that's primarily bacterial induced acne. But any other form of acne, red light is actually great for restoring healthy skin, healthy collagen production, everything from rosacea to psoriasis to reducing acne, red light is great for that.

What about the eyes? Two questions really for me, because I've got these lights and I've always kind of wondered, but I haven't done much of it because I wanted to ask you guys about it. Now I've got you as a captive audience here in my home. What happens if I look at this? Like, will it damage my eyes if I turn around and stare at this? Joovv. And then b, like, does it help my eyes at all?

Yeah, interestingly it is. It has actually been shown to be beneficial for eye health. So there's actually a decent number of studies for a wide range of various degenerative eye disorders where PBM has been shown to be quite helpful. In fact, referencing Dr. Michael Hamblin, he's a big fan of using near infrared because it's a little bit more comfortable on the eye. Whereas some people, if they have a little bit of a sensitivity to the red, that's something that they can overcome. But for most people, we would basically recommend they would start a treatment with their eyes closed and then if it's comfortable to them, they can open their eyes and take those wavelengths. Right, right.

Directly. So this new elite model that you have, you guys just set up out my living room, that has the ability to shut off the red. So if that was bothering my eyes and I just wanted to treat my eyes and enhance the health of the eyes, I could switch it to near infrared and just use it that way.

Exactly.

Interesting. Okay, cool.

The one thing to add to that is I would say not all devices are created equal. So like when you're submitting to FDA, there is a series of IE tests that you need to submit along with the 510. And one of those is photobiological safety testing. And so you could in theory be using a PBM device that hasn't been tested properly. That may not be the best case. Well, it's just kind of an unknown. You don't know for sure.

That's killing me. So don't Amazon prime it necessarily.

Exactly.

Just be careful. Now what about this one? Is this thing FDA approved or how does that work?

Yeah, yeah. The new device. Our old devices were Class 1 registered with FDA, which is relatively easy to get. You still need all the testing in place. But our newer devices are actually Class 2 cleared, which is a big milestone for us as a company, even though fundamentally they're still delivering the same wavelengths with fairly similar power. It's just a big milestone for us because we want to get more involved in clinical studies. And in order to get IRB approval at certain clinical sites, you need Class 2 approval. With most devices that are hard to do Class 2, I wouldn't say it's hard. The barrier is definitely harder than or more challenging than class one. It's just that the paperwork, the testing, everything goes up a notch with Class 2. And just to put it in perspective, Class 3 devices are like heart valves, something that you'd implant in a body, typically where Class 2 is everything from something like the Joov that's not used inside the body to an orthopedic implant maybe could be a Class 2 device. So it's kind of a wide variety of devices, but the barrier's definitely leveled up for sure.

Have you guys seen the pictures of the guys who actually are implanting lights under the skin, like LED lights and light tattoos? These grinders, they treat the human body as wetwear, and they install these things called hardware, like chips and biotracking devices. But they do lights. Now. If you were to Google light tattoos, you would see these guys. And I think they're just basic LED lights that they're implanting as almost like an advanced form of a tattoo. I'm pretty sure they don't have class three FDA clerics.

Probably not.

Yeah. So the other thing interesting about collagen, I want to ask you, you mentioned thyroid health, and I'm super interested in the idea of weight loss as well. But my friend Andy Nilo, who develops these clay masks, he has a company called Alitura. It's like clay and colostrum, all these things you put on your face. He talked about how you could do that and then do infrared at the same time. So I actually have been putting on a clay mask. Every Wednesday I do this. Then I go shine the jubilite on my face with that clay mask on for like 20 minutes, which sounds like. Sounds incredibly laborious. I know those of you listening in, but, you know, you put on an audiobook or a podcast and you just kind of jam on your face your 20 minutes of self love for your face each week. What's going on with collagen production when You'rewhen you're using something like red or near infrared. Yeah.

So it's just, it's been proven to actually, these wavelengths have been proven to actually produce. Help your, help your body produce more collagen. So that's typically seen in, you know, with skin health. I mean, that's where you notice it. You probably notice it the most. But there is evidence that suggests that increase in collagen is actually is what helps restore joints, joint health too, just to name something. But you're right, I mean, we're big fans of what Andy's doing with Alatura. And I know there's actually some things that actually have been, even though the evidence isn't strong copper and green light, which I know he uses in some of his products, have actually shown to enhance the benefits of light therapy as well. So not only are you getting sort of the natural collagen boost with these standalone wavelengths, but using, you know, something like that mask that has some of those ingredients, you'll get.

It's crazy what can be combined with light. I mean, when we, when we step back and we were talking about this in the living room a little bit about how, you know, you step back and you look at all this science on pulsed electromagnetic field therapy and photobiomodulation, all these things biohackers are doing now, it really comes down to the fact that we are, we're kind of like achieving a concentrated equivalent of mineral rich water and sunlight and grounding and earthing and all these things that our ancestors would have done. But we're kind of figuring out a way to concentrate those in these deliverable doses, even when we're say, inside in our office, which I think is incredibly cool.

Oh yeah. It's super interesting when you think about how our biological systems have evolved so fast because most of the stuff we're doing now, I mean we certainly weren't doing it even 50, 60 years ago in front of all of WI fi exposure, Bluetooth exposure indoors. Most of the time that was, wasn't the case 50 to 100 years ago. And so our biology can't keep up with that sort of technology or to expect it is probably not the best way to go about living. But you're right, I mean, all this, a lot of the stuff that most of us use kind of harken back to our Paleolithic ancestors and living under natural.

Not to rabbit hole too much. But is there any evidence on whether or not this could mitigate either the circadian rhythm issues or other issues generated by Excess exposure to blue or to artificial light.

There are definitely some interesting studies out there specifically on doing treatments of PBM either in the morning or in the evening to help overcome some of those challenges, even in related to UV light that we would get through the sun during the midday. So the sun kind of gets a bad rap because I think a lot of times when we do get sunlight, we build, basically live in a cave all week and then go out.

It's associated with skin cancer. There's interesting data on workers who work all day in the sun. They don't get skin cancer. The people who go out in tan on the weekends, on the beach, they get skin cancer.

Exactly. And there's some interesting studies on the skin actually being exposed to red and near infrared wavelengths that you should be getting in the morning and evening parts of the of the day that actually help both prepare your skin for the UV exposure that is certainly more harsh and has some different challenges for your body. But it's obviously necessary for vitamin D production. But then as you're getting those red and near infrared wavelengths in the evening, you're able to actually help restore and repair some of the, I guess, stress that your tissues have been undergo during the day.

Yeah. So red light at night, blue light in the morning. Actually it's interesting because I've been using this in the morning as well. Not only to get my little release of nitric oxide and blood flow and activation of mitochondria at the beginning of the day, but because even at the beginning of the day when I open up my phone, I'm looking at blue light and artificial light. As soon as I go down to my computer and I start reading research studies and preparing for the day and writing articles and doing what I do on my computer again, big blast of blue light and artificial light to a certain extent from my computer monitor. I've done some things to mitigate that. Like I use the Iris tech software on there and I've got this monitor over here is an ISO monitor. So I can switch that to paper mode and decrease some of the artificial light coming off the screen. But my logic is if I'm going to expose myself to blue light in the morning and I'm not able to get out into the sunlight, I want to create an environment in my office that's as close to sunlight as possible. So I flip on the juice. So now I'm getting blue light from the screens, but then I'm getting red and near infrared from the joov. So I'm. So I'm Almost like simulating sunlight in my office. Even these lights overhead, you guys notice that they're pretty, they're pretty bright. You know, those are, those are blue light producing lamps from, from lighting science. So they're kind of more biological led. They still produce a lot of, a lot of flicker. And we can get into that later maybe. But ultimately that's, that's kind of my approach is I want to combine as many different light sources as possible in my home. So I'm kind of simulating sunlight in the morning and not just flipping these things on at night. Exactly, yeah.

And there's evidence that even using red and near infrared light in the evening does, does help your body produce more melatonin.

Yeah. So there's. Oh absolutely. I mean, my wife and I crashed out in the sauna last night. I flip on the red light in the sauna. We're getting far infrared in there. But yeah, I mean it's amazing. You sleep like a baby when you get some form of red light. You know, same thing upstairs in our bedroom. Right. It's red incandescent bulbs or candlelight at night. And you sleep so much better. So one of the things that annoyed me, especially when I was a trainer at the gym, was you'd walk into the gym and you'd see these ladies like standing on the vibration platforms with their big 400 calorie Jamba juices in their hand, losing weight by vibrating their bodies and standing there. And whenever I see weight loss claims that don't involve just like working hard and sweating and burning calories, I sometimes raise an eyebrow. And I've seen you guys talk a little bit about how you might get weight loss or fat loss with this. Joovv. Is there any actual research on that?

Yeah, there is actually some research on slimming effect. That PBM can have slimming effect. So I think it's a. You can kind of be, as you mentioned, it kind of be a slippery slope if you start talking about weight loss loss claims. But yeah, there actually have been some studies specifically around slimming, as I mentioned. And it basically has to do with the metabolic burn rate that your body's able to process fat. And there is some interesting studies using red light actually to help increase that metabolic rate.

When you dig into some of these research studies, there's actually slides showcasing adipose cells actually becoming more porous. So it's hard to say, is it weight loss, is it more like contouring? But in essence, these fat cells are shrinking.

You're getting dispersal of lipids when you're almost like vibrating the adipocytes.

Yeah, exactly, exactly. So it's kind of interesting. But to your point about, is there any evidence. Actually, some of the more well structured PBM studies are kind of for weight loss. FDA has cleared it for sort of the slimming effect. So there's pretty well designed, well structured studies that do in fact, showcase significant results with those wavelengths of light.

That's interesting. And I think that that whole idea of mobilizing lipids from fat cells is one of the reasons that you'll see. I know the whole detox world is full of scams and quackery, but. But three guys I really respect in the whole detoxification sector, Dr. Brian Walsh, Dr. Dan Pompa, and Dr. Chris Shade, they all talk about how you don't just want to eat a bunch of chlorella or dump a bunch of charcoal into your body. You need to mobilize toxins, then you need to enhance detoxification pathways, then you need to somehow bind or excrete them. And so this whole idea of mobilizing toxins from fat tissue, which is a lot of times where they're stored, that's where things like rebounding and those infamous vibration training platforms and saunas and exercise and movement and even the use of something like light therapy would be a way to mobilize fat cells during something like a detoxification program.

Yeah, exactly. And I think one of the things that we've really tried to focus on is to get people to start thinking about their overall health in terms of, you know, the big picture. Instead of just trying to think, I have this specific issue and I want to try to fix that problem. It's kind of similar what we have in the whole medical field, where you have this symptom and you're taking this drug to basically mask that problem. And I think to kind of get that change where people start to realize, what are these things that we can do to get back to the way our bodies will function at their highest level, optimally at a cellular function, now we can actually address. Address all of these issues instead of trying to work the other way around.

Yeah. Did you guys see the research on sleep deprivation and hormones and how like red and near infrared light can assist with your leptin and your ghrelin levels?

I don't think I've seen that one, actually.

Yeah, it was really interesting. I mean, indirect associated with weight loss, but essentially stabilization of appetite by modifying ghrelin and leptin in response to light. I think that's One of the reasons that of course sunlight can be so helpful mitigating the effects of sleep deprivation, particularly the appetite enhancing effects of sleep deprivation. But this kind of seems to do a similar thing kind of indirectly affecting weight loss if just like stuffing more food in your gaping maw is an issue. So we've got skin, we've got weight loss. Obviously the sexual performance, we talked about that a little bit. Muscle recovery is another. Is that all just related to the collagen?

I would argue that it's probably more to do with the actual repair of tissue, of muscle tissue. So it actually expediting how fast your body can respond to that stress that you just induced. In fact, one of our. You're familiar probably with Dr. Charles Poliquin. He's recently been.

My biceps are a little bigger than his, but I know who he is.

I remember when we first met with him.

It's like he's jacked.

Oh yeah, yeah. Veins rippling through his biceps. But no, he's recently been testing our devices. He's noticed even with a lot of the competitive athletes that he's training, they've noticed pretty profound benefits in terms of how much faster their bodies are recovering from that workout. I think it's more of a repairing function more so than collagen even.

Interesting. Now, what about the whole idea of heat shock proteins? Because I know that saunas in the absence of muscle loading and physical activity seem to allow for some retention of muscle mass. I've talked with Dr. Rhonda Patrick about that and I've certainly used that on recovery days to keep muscle on. Is that all just the heat effect or does light play a role in the development of heat shock proteins as well?

Yeah, I think there are really two distinct therapies. So the heat shock proteins are specifically related to those far infrared wavelengths where you are delivering heat to the tissues. And that really boils down to the way that those wavelengths are absorbed by the cells. Whereas with pbm, instead of basically creating a stress on the body related to the heat that's delivered pbm, you're really providing more nutrients really in the form of light that are largely absent or basically don't contain heat that you would get from far infrared wavelengths.

Which of these mechanisms that we're talking about would have been the reason that that article came out? And I assume you guys saw about the potential for this eventually being like banned by Olympic committees or by WADA as a form of illegal performance enhancing. I mean, that's the type of study you would expect to be put out by your guys industry. Right. To actually paint you in a favorable way. But I mean this was in the Journal of Biophotonics is where it appeared. And they talked about how it could increase muscle mass after training, decrease inflammation, decrease oxidative stress. What they showed in muscle biopsies, what's your guys thoughts on that study and whether or not it's legit?

I mean, I think there's, I guess.

It was more of a meta analysis.

Yeah, it was more of a meta analysis. But I think when you, when you look at how that was researched, I mean they parsed down some like 300. I'd have to look it up to be specific, but they parsed down some 300 studies only to the most well structured.

There were 500 studies.

It was 500. Okay. I was, I was gonna say 500, but I thought it was a big number. And the Brazilians have actually done probably the most research when it comes to the Brazilians. The Brazilian, yeah. Photomedicine researchers, they've done a ton with respect to muscle recovery and peak athletic performance. But it's largely those near infrared wavelengths in that kind of that 800 to 880 nanometer range that have been shown to over and over again across all of these studies to have a pretty profound impact on it.

So if I'm using a sauna and it's just far infrared, I'm actually not getting all the benefits they found in these studies. If I don't have nearer.

Yeah, it's just a different therapy altogether. It'd be, do you need cardiovascular exercise versus heavy weightlifting, something like that. Just different therapies altogether because those wavelengths are just, we metabolize those differently and they have a different impact at a cellular level. And so saunas are great for sure. I mean there's definitely, you know, there's a profound amount of benefits from saunas, but just different types of, different type of therapy altogether than photobiomodulation.

What about stem cells? I have a lot of listeners interested in stem cells. And you know, I've used, I've used pulse electromagnetic field therapy on the long bones of the femur. Super easy. While I'm just, you know, same thing as yanking down my pants while I'm standing there at the, at the desk working and doing the Juvelite. I can just run PEMF on my femur. And the guy that showed me that from this company called Pulse Centers show me some of the very interesting data on PEMF and stem cells. But there is some research, at least from What I understand on photobiomodulation, stem cells. Can you talk about that?

Yeah, there's definitely some evidence. We're actually Dr. Anthony J. He's doing some bench lab testing right now at Mayo, specifically with our devices and stem cells. But at a high level, I mean, stem cells are low, loaded with mitochondria, more so than other cells in our body. And so it would make sense theoretically that if you're. Since the mechanism of action is at a mitochondrial level and if stem cells just have more mitochondria, you get a more even more profound effect with that specific cell type. In fact, a question that often comes up from customers is, can a pregnant mom use. Use pbm? And we always have to play that pretty carefully. Just because you're going to be hard pressed to ever find a study where you can successfully enroll pregnant moms. I mean, what mom is going to enroll themselves in a study like that? There's probably a few of them out there. But Dr. Michael Hamlin, who we've referenced earlier, he theorizes that actually your mom and fetus would actually get way more benefit from PBM just because of the overabundance of stem cells during pregnancy. So it's a theory for sure. I mean, I don't want to make any claims by no means, but that because of that core mechanism of action, you can sort of at a high level kind of understand why you need to see more benefits with stem cells.

Use the juve, have a wine cooler, drink a latte, try everything, play around with that fetal research. That's a whole can of worms. That's really interesting. Now, you also talked about something that I hadn't heard much of, but I think, I think it was one of you guys I was talking to. Maybe it was a paleofx or something and somebody was standing there and you were talking about shining on your neck for thyroid. What's the idea behind that? Because I personally have had thyroid issues in the past due to everything from combining ketogenic diet strict with Ironman triathlon to just beating up my body with a lot of endurance. I've had thyroid issues. I have a lot of clients who have thyroid issues. How would this affect.

Yeah, I think it's interesting because you have a gland that's quite near the skin surface in the neck where it's pretty easy to get an effective dose of light to reach that area. And I think because of that, even though you have kind of a similar process going on at the cellular level, you're basically able to have some Systematic impact by hitting that thyroid gland. And so. And there's some pretty interesting research to suggest, you know, addressing both hyper and hypothyroid conditions to bring that back into a regulated, healthy range.

Yeah, levothyroxine. I know on one study they actually got people off levothyroxine using infrared.

Yeah, I was just gonna mention if.

It was near infrared or far or.

It was near. It was near, yeah. Near infrared. I can't remember the exact percentage, but it was a significant percentage of the participants. Events that completely stopped the thyroid meds.

Yeah, that's very interesting. Obviously, we still don't want to continue to make an argument for not getting out into the sun, but when you can get it, I mean, that's kind of the advantage of some of these devices. You can get it that close to the body, get that concentrated dose, even use something like a ju of many to direct it at the neck and affect thyroid activity. I'd love to see more people out there doing n equals 1 self quant and just tracking reverse t3, t3, t4 TSH and seeing what happens to thyroid. Because you guys have sent me the data from some of the docs you have using this and their testosterone levels. I mean, we're talking like what, they jumped from like 300 up to. Up to 600 or 700 or something like that. Yeah, yeah.

I mean, one guy in particular, Dr. Thoma, I mean, I'm not sure if you've met him yet, but practitioner in Scottsdale. I mean, the guy's jacked. He's like completely yoked. He's like, he lives the, you know, like if you could paint the perfect picture of health, it's like he loves it. And the one thing that was missing was like light in his, in his sort of his daily routine. And yeah, he saw over the course of. He had all this tested over the course of three and then six months, his testosterone, his free test. And his free test went from like in the mid-300s to I think in the mid-700s and then up again to like 1200s.

See one of these anti aging docs.

He works with a lot of like professional athlete clients and whatnot. He would definitely, if you met him, he would definitely not be taking anything like that. Yeah.

Okay, so I want to talk a little bit about technology because I know that there, there are certain powers or certain intensities that you want to look for. This Dr. Michael Hamblin guy who you brought up, I think he brings, he brings up the idea of a certain amount Of. Of joules, I think it's called, that you want to expose yourself to per day. And when you do his math, I think it comes out to like 20 to 30 minutes per day. Something like that would be like the sweet spot for photobiomodulation. But talk to me a little bit about how you deliver power and this idea of how it could vary from device to device and what you, what you actually want to look for as far as how much of this light to expose yourself to.

Yeah, that's kind of a loaded question, but I'll do my best here, so.

Feel free to rattle. Dude, we got all day. I got coffee upstairs.

Who might need it.

Kion bars. Tm. We can just nosh all day and fill ourselves with caffeine and talk light, but go ahead.

Yeah, so there isn't a great cost effective way for your average consumer to really test the power output of a device. So you'll see some of these solar meters that people use to measure devices, but what we've seen, comparing that to professional meters, you can be off by 40, 50% or even more trying to use a device like that. So that might not be a terrible way if you're comparing two devices under the same conditions at the same distances. Try to control things the best you can. You can kind of get a comparative effect there. But really, you know, in referencing like folks like Dr. Michael Hamlin, what him and his team use, you know, talking a power meter that's, you know, in the cost range in the neighborhood of $2,500, like minimum. And even with a device like that, you have to calibrate it specifically for the wavelength that you're testing. So let's say you're wanting to test the output on that Joov Elite, you would calibrate the device to measure the wavelengths at 660 nanometers. And then you'd turn just those wavelengths on, test those, and then you would have to calibrate it for the 850, turn just those on and they'll add that this together. So it's not something that the average consumer is going to have access to or be able to readily access. I think when you boil that down, you really want to make sure that you're purchasing a device from a reputable company that you can trust that they're not just basing claims off of either wattage or using kind of these cheap solar meters as a way to verify the output. So with the Joovlite, the output at the surface of the device, you're looking at an excess of 100 milliwatts per square centimeter. And to kind of convert that into the joule measurement you were talking about you referencing earlier, that equates to about six joules per square centimeter per minute. And obviously that goes down with the distance. But our general or recommended treatment guidelines, we recommend a 10 minute treatment about 6 inches away from the device. And we found to 10 minutes, 6 inches away.

How many joules does that give me.

In the neighborhood of 20 to 30 joules per square centimeter. And it really kind of depends on, you know, how far off center the distance there's, you know, these different factors.

But I think some of Hamblin's research showed like you could go as high as 100 joules. I mean technically you'd be showing then you could do like 40 to 60 minutes on this thing. Yeah.

And that's what's interesting is if you're six inches away. Yeah. And if you look at, there's some studies that indicate skin health, for example, that just four to six joules is effective. But as you mentioned, for deeper tissue benefits, you know, there's studies showing benefits at 60, 80, 100, 120 joules per square centimeter.

Interesting.

And I mean, this concept of, in the world of like academic literature is referred to as the biphasic dose response. Meaning can you basically try to answer the question, can you use PBM too much where you actually you're doing harm? And we've gone deep and down the rabbit hole with this topic, especially with a guy like Dr. Hamlin who's co authored some pieces on this very subject. And the reality is like the unique thing about PBM with these specific wavelengths of light, it's really hard to do, to have any. I mean, there's really virtually no contraindications. It's really hard to do damage, probably none.

You couldn't produce too many reactive oxygen species or too much nitric oxide.

You'd have to really, really overuse it. I mean, that meta analysis that we spoke about earlier, the 500 studies that were parsed down to the 50 best, when you look at the amount of joules that were delivered to induce a biological effect on those subjects, you saw results even up to 300 joules per session delivered to muscle tissue.

Yeah. But they had increased performance. But I mean, are there any downstream health effects?

It's really unclear.

So that was 300 joules. So based off what we were just talking about, I mean, that could mean what if you said 10 minutes would give you like six joules.

10 minutes would give you more. I mean, at the recommended treatment distance, 10 minutes would give you more around like 30ish joules.

So it would be doing like 100 minutes.

Yeah, you'd have to really use it for a long period of time. Yeah. And so that's one of the challenges within photo medicine research is the wide variety of the ways researchers have gone about publishing their studies. So, so you've got different participants, you've got different tissue types, different ways to deliver light, different energy dosages delivered at different times of the day. There's all of these different variants. It's one of the problems. And so it's really hard to say the biphasic dose response is exactly this. I don't think. I mean, the evidence is really unclear for anyone to, I think, probably make a definitive. Take a definitive stance there.

Yeah, I think the bottom line is, is just one of those things where you want to listen to your body and make adjustments to what works best for you. So I've had people through us ask specific questions like what should I do for this specific problem? And talked with Dr. Hamblin. He's like, well, there's no way for us to know that. We're just not far enough down the science to say that you need 7.5 joules per square centimeter, and that's going to be the magic number. I mean, you'd basically start at a reasonable level. And there's not, as Scott mentioned, there's not a danger of overdoing it, other than you may find that it's longer than you need. In rare cases, you have some people that maybe have some sort of a light sensitivity. But outside of that, there really isn't any substantial research that shows that you're going to have problems if you do it for too long.

Now, photobiomodulation can be delivered in from what I understand, either waves or pulses. And I know some of Dr. Hamblin's research seems to show that I believe, like this pulsed is more effective or better. Can you describe the difference between the two and what exactly the JOOVA is delivering? Sure.

So the bulk of the PBM research is based on what is called continuous wave light. So you're basically talking about a continuous source of light. You have a wave of it basically related to the AC power that's being used by these different devices. But there certainly have been some interesting studies using pulsed light where there's a true on off of the source of light, be it a laser, which is on more typical. But that can be accomplished with LEDs. What is not clear is what frequency of this pulse is optimal for what different for a given benefit. So because of some of the things that are really yet to be determined there, the bulk of the research supporting continuous wave light therapy, we know that that works for a wide range of benefits. So that's what we've stuck with with the JUP for now.

Okay, what does the sun do? Do you guys know? Continuous versus pulse?

Yeah, it's continuous. I mean, there's different things in nature where you have a pulsed effect. So even like the magnetic field from the Earth, for example, you have this Schumann resonance, that you actually have this pulsing from the Earth's magnetic field. So there's certainly some of this in nature, but yeah, sunlight, you're looking at a continuous wave.

Okay, got it. And that's what the Jew was making is a continuous wavelength. Okay. Now in terms of. And this is a question, I get a lot health effects. So there's two things that I'm concerned about in my home right now. One, I kind of alluded to these lights overhead. They're awesome. They're amazing in terms of, you know, they're made by this company called Lighting Science Biological led. And I can have certain bulbs that have the complete absence of blue light or for awake and alert areas, presence of blue light. But I recently had a building biologist go through my home and these things produce a bunch of flicker similar to like a computer monitor that's producing flicker. So even if I'm not aware of it, almost subconsciously, my retina, they're detecting that flicker. And that long term can cause everything from macular degeneration to brain fog in the afternoon, to headaches, etc. It's kind of why I'm in the process of slowly going through and just replacing everything with incandescent or candle oled or just freaking candles. Now for the joovv, as far as the actual LED is concerned, obviously it's led. These are a bunch of LED panels. So are they producing a lot of flicker? Like, could this potentially be irritating to the retina? Or have you guys looked into this at all?

Yeah, no, definitely. That's a common question. And one of the things that we've done with the power supply and the drivers that we use is to minimize that as much as possible. The flicker, the flicker, or sometimes called flicker rate or flicker ratio, which basically has to do with the maximum light output into the minimum light output. As you're looking at it, like, almost like a continuous sine wave. The main difference between the two topics there is your lighting that you're using, using household lighting that you're using to see things under all the time versus a therapy that you're using for a limited period of time to boost cellular function.

Yeah, that's a good point. I'm not under it all the time.

Yeah. Even though it's something that we do design for, there's not any PBM research that shows if you have a certain amount of flicker rate that you're somehow negating these effects or you're not going to get the benefits.

Yeah, I mean, I wear blue light blockers and a lot of times, like I'll even wear. If they're out here on my desk. Yeah, I'll wear glasses like this. I think these are, these are, these are swannies. They, they're kind of like glasses you can wear during the day that block flicker and glare from monitors, but they're clear so you don't look like a freak. And you also fall asleep at your desk because you're just blocking out all stimulatory light. So rather than a yellow lens or an orange lens, they're clear lens. Now, do these type of lenses block some amount of flicker? If I were to wear these and have the Joovon at the same time, the flicker.

Like I said, the main difference between your household lighting is you've got A. Most LEDs people are using just a regular socket where they had their incandescent bulb screwed in and they just replaced it with an led. And basically what you have there is a transformer where you're taking that alternating current, transforming it to a DC current for the LED chip. And in that process, especially when you're doing it at an extremely compact level for just a screw in light bulb, it's not very effective at regulating that alternating current pulse. Whereas when you have FDA approved medical device where you're going through a much more stringent process with the transformers with the drivers to where you can get a much more consistent output from those drivers to minimize that. So if you were to do.

To minimize the alternating current or to minimize the flicker.

To minimize the flicker. So we basically, you're taking the alternating current, you're converting it to a direct current.

Oh, you guys do an AC DC conversion.

Yes.

I did not know that. That's really good to know. That's the reason that I have not switched all the bulbs in my home to halogen, because it's incredibly difficult. Even though halogen would probably be the most biologically friendly form of light for me to have it all runs on AC current. And there's no way to just like, retrofit every can in my house with. With like a AC DC converter. But you guys have AC DC built into the Joovv, Correct. Okay, that's really good to know because that affects. The other thing I was going to ask you about is emf. You know, that's the dirty electricity. Is the reason that I. That I won't use something that. That uses a huge amount of AC electricity. But as far as the EMF produced by the Joovv, the dirty electricity of you guys touch, have you mitigated for it? What's going on with that?

Yeah, so interestingly, right around the same time we were first developing the Joovv prototypes, we realized that our oldest son was quite sensitive to emf. So that really brought that on our radar and kind of brought that home to like, hey, this is something important. And not to go too deep down that story, but he realized that if he would just unplug his computer and different electronics, you know, he would sleep, you know, 100 times better at night. So, you know, since then, we've gone to WI Fi free all the time. We'll actually turn power off in our house at night.

Flip the breaker.

Yeah, we'll just flip breakers off and limit that. So, yeah, to answer your question, is something that we're quite aware of and have designed for the. Even the original JOOVV has a very low EMF output. You're looking at less than 1.1milligauss at the. the treatment distance, which, for reference, you're probably in that neighborhood just walking through a typical house that has six milligausses.

Where you start to get really concerned.

Yeah.

Above three, I have this thing called an acoustometer that Dr. Mercola told me I should get. And so I just kind of. It's kind of addicting. You walk around your house, you just test everything, hold in front of everything, and anything that goes above 3, I get super. My. My final phone. Not only does my phone go above six whenever I test it, but if I test my body, my body's at like zero. Right. As soon as I hold my phone in one hand and test my body, my body goes up to like three. It's crazy. Like, the phone uses my body as an antenna. What you're saying is the Joovv is less than 1?

Exact. Yep. And we've actually taken some new steps with the. With the new Joovv Cyst modular system to even further mitigate that. So we've got the power cords, for example, we're using multiple forms of technology to shield the electromagnetic field from the power that's coming through that. And then even the drivers that we referenced earlier, we are now using aluminum cases on those to further mitigate the EMF output from those.

Wow, that's fabulous. I'm proud of you guys. A lot of people in the technology sector, they're going to pay attention, attention to this. They produce some amazing device that winds up harming you long term due to things like the electrical pollution or the flicker. So I'm glad to hear you guys are working in some of this stuff. Men after my own heart. I want to ask you a little bit more about that joovv model. But the other thing is that for example, we know that nanostructured water in the cells and this whole water based matrix surrounding the cells responds very favorably to near infra infrared light. Light meaning that like having adequate water, being adequately hydrated, having like really mineral rich water, or even you know, going out and making Hunza water or structured water, you know, two things that we don't have to rabbit hole too deeply into, seem to be able to allow your cells to respond more favorably to light. So that's one example of something I'm very careful of. Right. I drink structured water, I put like trace liquid mineral droplets in it or sea salt in it and I keep myself very adequately hydrated, especially before I use the joop or before I use photobiomodulation. It just seems to enhance the effects even more. That's one example. But are there other things that you guys have found, whether technologies or supplements seem to combine really well with something like photobiomodulation, whether based on research or your own internal testing and hacking.

Well, you've hit on a big one and kind of boiling back to what you referenced earlier. The really getting back to the way things were a couple hundred years ago. So light, water, magnetism, grounding, these are some foundational things. So there's certainly some powerful effects related to light and water in our tissues and cells. You referenced easy water. That's something that's fascinating to me. We've had some conversations with Dr. Gerald Pollock and kind of quizzed him on some of these processes and how near infrared light and red light can have an impact on that structured water.

Movement of water through vessels, even in the absence of a pressure gradient, all acts on electrochemical gradient. It's fascinating. His book the Fourth Phase of Water, you shine infrared light on the water and it Literally just crawls up a tube, same as water would go up through a tree. Yeah.

For any of you out there that haven't read that book, I highly recommend it.

I'll link to it in the show notes.

Yeah, it's a great one because I think some of us. Any references? I mean, he really went out on a limb with his research related to structured water because he really calls into question kind of the established, generally accepted concepts of how water behaves. And in that research, I mean, you mentioned some of the things that just defy logic. I mean, shining light on water and how having it flow through a NAF ion tube, which is basically just a hydrophilic surface. And you mentioned the other thing that I think is fascinating too, just along with blood flow and how light plays an incredible role in those processes. So, yeah, I think you've hit on a big one. I mean, there's certainly other things Scott mentioned, the green tea extract and some other interesting benefits for atask and at a skin health level with things that you can have actually on the surface of the skin. But yeah, I think a lot of.

You mean you put green tea on the skin. How does that work?

Well, initially you'd think it has to do with the ORAC score, the antioxidant, like the fact that green tea has a high antioxidant ORAC score. But actually there's way more evidence that suggests green tea enhances cell signaling, which is one of those secondary sort of benefits of red and near infrared light is its ability to.

So you don't drink it, you put it on the skin.

On the skin? Yeah. No, granted.

How do you even do that?

Well, in the research it was literally like a cloth dipped in green tea and then put on the face.

Green tea shower.

Yeah, exactly. So if you're using green tea spray or a mist or something like that, in theory, you could probably induce maybe some better benefits.

Business opportunities for you guys right there. One quick upsell in the shopping cart. Add a little green tea spray to your juice purchase.

There you go.

There you go.

Copper is actually another one that again, evidence is somewhat limited, but it's pretty tantalizing that actually copper can help induce.

Copper is toxic, isn't it?

Not in certain dosages.

You're talking about oral consumption.

No, I'm talking about copper. Yeah. Like a topical. Yeah. In fact, one of Andy's serum is gold serum. I think part of the ingredient stack is copper. And that actually has something to do with the way cytochrome C oxidase, actually the chromospheres and cytochrome C oxidase, the copper element of CCO and how that responds to light. And so it's super interesting. But yeah there's some little hacks like that we've heard people try and there's some interesting early evidence, evidence that suggests they actually could work.

Mario Badescu facial spray with aloe cucumber and green tea. They sell it on Amazon. I don't know if it's got a bunch of other chemical crap in it but stay tuned for the June green.

Tea spray here coming out in the future.

I'll put this in the show notes for you guys who want to try the green tea. So green tea, copper, this clay mask thing we talked about adequate water, preferably structured with minerals in it. Any other little things you would combine with something like a joovv to enhance the benefits.

Well I mean just kind of going back to water. Dr. Laszlos who's a tenured professor at UCLA he actually it's his theory, he's doing a lot of like they've done a lot of pioneering research with respect to deuterium depletion and he actually fundamentally believes that these certain wavelengths change the viscosity within the mitochondria of our cells helping our nanomotors spin faster. And so that's actually it's a little bit of a different mechanism than like exclusion zone water. But that's sort of some interesting things too. It's not necessarily like anything that you would do per se but if you.

Are doing drinking deuterium depleted water, this stuff called light water.

Yeah. Or just doing anything in general that lowers your deuterium levels.

Ketosis and fasting.

Yeah, exactly, exactly. So along with light could actually help even further lower your deuterium levels too.

Right. Controlling glycemic variability maybe using this primarily in like an intermittent fasted state. In the morning put on your green tea spray and your clay mask copper in there. I like it. I love things like this that allow you to amplify the effect and most of this makes, makes pretty good sense. These are all things that would probably be pretty good if you're just going to go out and sunbathe as well.

Sure, yeah, exactly, yeah.

Interesting. So you set up this. I thought it was gonna be massive but actually doesn't have the big of a footprint. This new joovv, what's it called? Modular.

Yep, the new Joovv Modular system.

Joovv Modular system. So tell me about this thing.

Yeah. So basically what we set up for you this morning is six of the joovv solo devices. So what, what the flexibility that that gives people to do is, you know, let's say they're, they've, they're hearing about light therapy. They've kind of come across this a couple times and they'd like to try it out and they see like, you know, does this really make a difference? Is this something I can feel? I'm not sure whether I totally, you know, believe in this yet. You know, they can try out and they could buy one juice solo and then say, you know, experience some of those benefits and then they can add on to that later.

You know, it's like Lego blocks. Yeah.

You can basically connect the devices together and as you saw, they work pretty seamlessly together. So we basically have two kind of size built building blocks, if you will. The Solo, which six of those make up the Elite or the full size system. Or we also have a mini device. So you could start even with a mini to use for if you just wanted to treat targeted areas such as your face or if you have an issue with a joint or a knee. And then the devices connect via Bluetooth to pair the devices together and control with just a one touch on off button. As you mentioned previously, you can change the control the wavelengths as well. So if you want to do just red or just near infrared.

Can you disable the Bluetooth? If I don't want Bluetooth on.

Exactly. And the way that you do that, we just have a hardwired pairing kit. So similar to how you would get rid of having wifi in your house, you just hard line your computer. This is the same way. So you just have a system that comes actually automatically with all of the modular systems. So if you get the Elite or any of the other devices where using multiple devices, it does include that hardwire pairing kit.

It's all one big flat panel. But could I, if I wanted to kind of like turn that into a square that would like step inside to just get my body from all angles. Can you do that?

Yeah, you can. In fact, we have some practitioners that are already set up with multiple of these Elites or some of the smaller devices. So you can surround and get, you know, a trip true full body treatment and very time effective treatment.

And that's red light and near infrared that that thing will make. Yep. So I can just blast myself with that. Cool. I like it. I can't wait to experiment. I'm gonna give my kids this little juva mini too. They're gonna love it. My little biohacking sons. Cool. You guys, this is amazing. I've always wanted to do a deep dive into photobiomodulation. I've gotten so many questions about this, this joov and I think we, we managed to cover most of them. I know I also talked about a lot of things for those of you listening in along with a lot of research and, and there actually is kudos to you guys because you've done a pretty good job creating a website that isn't just a bunch of sales spiels but, but has some really good peer reviewed research on it. So I'll link over to the Joovv website and I'll also link over to everything that Scott and Justin and I talked about. You just go to BenGreenfieldFitness.com Joovodcast just like it sounds, but joovv just so you know how to spell this if you're gonna Google them at all. Etc. It's two O's, two V's. So. BenGreenfieldFitness.com J-O O V V podcast BenGreenfieldFitness.com Joovpodcast and I'll just link to everything over there. I believe we have a discount code or something like that for the joovv somewhere. I have trouble keeping everything straight when it comes to codes. But we have a code, don't we fellas? We do.

If you, if you, if you use the code, Ben, at checkout you'll get some. You'll get a special bonus. Bonus gift there that will.

I hate that. Well dude, what's the bonus gift? People are gonna ask the reason we say that because you're still coming up with what it's gonna be.

It's the, it's the, it's the green tea body spray. That, joking aside, it's right, right now it's gonna change probably on a quarterly basis. We'll keep it, we'll keep it fun. But, but right now it's actually a hat, actually that we brought with us here today. But it's a kind of a Joov branded hat. That's pretty. It's not like a cheap hat. It's actually like one that you'd be.

Well, I have two thoughts about that. First, is it one of those laser hats that you see in the back of airplane magazines?

It's not that.

It's not that you should do that. It's an idea for you. And two, you guys sent me a blanket. Do you remember that?

I do.

Yeah. I just got back from camping and I had that. That's like my blankie. That's the best blanket in the world. You guys should do that as a gift. Sometimes that blanket rocks.

Well, maybe in the future we'll.

We'll throw that into the softest blanket that I have. My wife laughs at me because I crawl into bed and I'm like, where's my blanket? And I put that blanket underneath my other blanket because it's soft. It's literally just like the one I had when I was six. I love it. Thank you.

That blanket, I'm not kidding, has a little bit of a cult following. We may want to spray that with.

Green tea and have people wear it.

You know, sleep with it, you know, disappears. I'm going to freak out. Well, fellas, thanks for coming up to the Greenfield compound. Thanks for setting up that new joovv modular elite thing out my office or living room looks sick. I can't wait to use it and enjoy the rest of your time here. In spoken.

That's great. It's beautiful. It's been an honor to have to be with you.

Thanks, Ben. Appreciate it, man.

Ben Greenfield, along with Scott Nelson, Justin Strahan signing out from BenGreenfieldFitness.com Joovodcast have an amazing week.

You've been listening to the Ben Greenfield Fitness podcast. Go to BenGreenfieldFitness.com for even more cutting edge fitness and performance advice.

Sam.