TBI2013-BenGreenfield.mp3

Well, that would be nice. So we're going to go over specifically the nine most important things you can do now to optimize your online presence. I'll give you guys some resources. Every time we go through one of the things, I'll train you something where you can go out and learn a little bit more, that it can pique your interest. We'll put a Q and A. And of course you get to see me wearing big boy clothes, which I've already gotten about a dozen comments on because I usually trace around looking more like that. So that being said, I hope everybody is ready to mine. You guys see the slides? Okay. By the way, because I have lots of slides today. The black one. Oh yeah. Okay. So. Okay, so we're going to start off first of all with responsive design. How many of you in here have heard of responsive design? How many of you in here surf the web on your phone or your Kindle or some device other than your laptop or your desktop? Now, do many of you have websites? Are you marketing business right now? Is your site optimized at this point for those type of, those types of screens and type of devices? Responsive design is how you do that. So for example, here's. And I will pick out some brands and some websites today. I'm not trying to pick on any one person. These are just random websites that I found that weren't optimized basically. So here's USA Triathlon's website and here's what it looks like on a mobile browser. And that's an example of design that's not only not responsive, but isn't directing me to a mobile version. And there is a difference between responsive design and a mobile optimized website. And I'll get into that in a second. Here's an example. This is king ArthurFlower.com they do a really kick butt job on responsive design because if you go to their site on a mobile browser or like this is an iPhone, you can look at it on a Kindle or an iPad or whatever this is, their site automatically changes depending on the device that you use. And this isn't a mobile version of their site. You can see up here like some sites that you go to, if it's a mobile version, it will say for example, m.the marketplower.com this is the same website, but it's just a responsive design that changes based off of your device. This is my coaching website. This is what it looks like in a desktop. This is what it looks like. It basically just spills everything into A view that you can digest when you're looking at it on the ground. The difference between this and an app or mobile side is with an app that's presenting your content, whether you're using marketing, that's something somebody has to download, it's something they have to update. And you have to teach users to do that and bring them in and actually get them to download the app. Whereas with Responsive Design, it's not an app they don't have to download, it's not a mobile site. And when it's not a mobile site, what that means is that any analytics, customer reviews, all the things that you're trying to collect, everything split up between like a mobile version and an iPad version and a desktop version, it all just goes through one portal. The response design is a really cool way to design a site. It's not an app, it's not a mobile site. And this is kind of a clunky example. Like you can have a website that has, for example, retailer.com runs this way. They've got retailer.com then you can go to e.railer.com, if you're on Apple, you can go to anna.railer.com if you're on mobile. But that in my opinion is a little bit funkier way to do things than you have your website optimized for Responsive design. It's super easy to do. I use WordPress for a lot of my websites, which is kind of like a blog based platform. Then maybe WordPress, use your company blog, anything like that. You can kind of sort of get after this by just putting a couple of plugins on your WordPress page. One is called wptouch. It makes stuff look really nice in phones. One's called On Swipe. It makes stuff look really good on tablets, iPad, stuff like that. But that's kind of the way you can take a little step forward design. It's certainly one thing that's going to be more popular in 2013. Going to a website and being able to see it rendered differently on different devices without your user actually having to download an app or go to a mobile version site. It's super easy to do. You can Google Responsive Design. You can also go to this resource. This is one that I really like. When I have a website set up, like if I've got a WordPress blog or a sales site or something like that someone set up for me, I can go here to this website and basically take a look at what it looks like on Kindle or an iPhone or iPad or Anything else. It allows me to just take a quick look at all the different browsers. Like when I had my site designed for responsive design, I was able to see that really good websites craft see that right away by using this resource. That's a good resource. And by the way, you don't have to write super curiously because I will make all these slides and I will just look them up on the website. I'll also record this for you too if you want to play Absol. So number two is lead generation and this sounds like really simple concept but I think this is all three sports. Okay, it's Nitro. So this is Nitro's homepage and their lead gen tool in terms of getting a customer to actually supply their email address so they can build their brand. Because really if you're going to sell to someone, you have to present to them. I don't know what it is. I've heard five times, 10 times, seven times, whatever. You have to get your message in front of them multiple times. And if they land on your website and they navigate away, you don't necessarily know that they're going to come back. Unless you're running like retargeting ads or something like that. But you want to collect their information, their email address. This is an example of a page where the email address not only was slightly below the fold, meaning I had to scroll down to get it, but. But it's not very apparent. Something that's a little bit more in your face works better. Similar here. I mean this is a great site, sells great stuff. But in terms of the mailing list, it's down here and there's no reason for me to subscribe. Like there's, I don't even know what I'm getting here. There's no free book, there's no audio download, white paper, anything like that. This is a website that's doing a pretty good job. Human able, lot very excited about it. But up here, barely more in your face, you can get a free $8 voucher. You click here and you can sign up for the email newsletter. This is above the fold. It kind of follows where the eyes track from left to right when they first land on the site. And it's a good place. It doesn't have to be a che pop up or something like that. It's like going right in front of your face and blocks the website. Which a lot of marketing but you want something when you have oh, this is my site. Where when you arrive on something there's a big deal here. You can click and get a free book and you got to put in your email address to get that book. This is another example. In this example, this is really cool. I'll show you guys how to do this. Any video on your website and I have this. A haul of videos on the website. After you get five seconds into the video, 10 seconds into the video, whatever you want it to be, you've got training videos on your website, project videos on your website, anything. Someone can get to the first few seconds of the video and then they're forced to opt in to watch the rest of the video. That works really well too. That's a very inexpensive plugin called New Player that I use. And I went into all the videos I've ever put on my website, put that in and I literally did $5,400 a day just by people clicking on video trying to authenticate. That's a really good way to get things as well. It's just an example of what it looks like. This was one I was running on a membership website where people have opt in to be able to access some of the free videos. So a few tips for lead gen. You want an ethical bribe, meaning you want to give somebody a reason for actually signing up. It can be a savings pack like you saw a dwindle or it's like a default or voucher. It could be a white paper which to me sounds really boring. But some companies like to do something like that PDF. I use ebooks a lot. Those work really well. Video downloads, like I just showed you, audio downloads. You want to make sure that it doesn't just say subscribe to our newsletter because people just go newsletter blind. You have too many newsletters showing up in their email inbox. The example I just showed you on my video was a good example of this. But email only versus name plus email. You can get higher opt ins most of the time if you go email only. And a lot of times people are just putting into fake names or whatever anyway, not putting their name. And then we market to them via your email newsletter that you've got. So you don't have to ask for their name. It can be just their email. A lot of times you get higher opt ins if you go email only. And then the pop up thing that I talked about, I'm not a big fan for my budget pop ups especially on the E commerce side, doing like direct consumer just because it annoys people, it causes them they look bad taste around a lot of the time. So I still have a few websites that I floated around up there that pop ups on but I'm trying to kind of lean them out. But it is a way that you'll see a lot of folks trying to collect opt ins. So once you've got your opt in kind of sorted on your site, there are multiple ways you can build your list. I use one shopping cart. Mailchimp is another good service, Constant Contact is another service. But any of these sites will give you a form that you can put into your autoresponder box to be able to build your list. So all my different sites have different sites segment and lists associated with each one. So I can target to a platform list, I can target to a personal friend list, I can target to platform business list, whatever with emails and any such will be segment your list as well. There are some other lead gen tools I'll tell you guys about later on in the talk like blogs, podcasts, even how to build which I've been doing a lot of those are other ways that you can go above and beyond just have emails that you send people deliver your content but make sure that you've got some kind of opt in box and way for people to wait for you to generate leads. Really resource like I have specific people that I follow or websites that I use with really good ideas about stuff like this. Lead Bright developed that video plugin that I showed you called Lead Player so lets you collect names and email addresses. Lead Bright is a really good resource to get that stuff. So check that one out. The next thing is social Media. This is Rev3Triathlon's website and you can see they're using Google, they're using Twitter, they've got a like button up there. And you know if you were to follow them on any of these platforms, they do a pretty good job using it as well. If we go to for example this is Challenge Families Challenge Triathlon website. There's really not four lot going on there in terms of social media from a race director standpoint I think there's a lot being left on the table as far as building a lot of people talking about your brand, liking your brand, sharing your brand, et cetera. When a page looks like this, they also have to get rid of those Google AdWords inside there. But basically that's an example of a race website that does well and doesn't do quite some. This is Joe Polish's Twitter page. It's a cool Twitter page. You can get a pre recorded message he's building his brand, he's got his websites listed here. You can't click on on Twitter profile but they're there which is useful. There's a message here to follow him and you see what you get. You get barriers to success Interview free when you follow your polish. And this is a really cool good way to set up a Twitter page. If you are a brand or if you're a celebrity, an athlete, whatever. Andy Fox. Great talk today by the way. But his Twitter page isn't quite as optimized. There's a lot of real estate where he could be building his brand here. He could be building his brand here. I'm using a website for all my Twitter page design. I made a website called ibert.com. So that's an example of a less good Twitter page. Here's an example of a Facebook page. This one for example is my Facebook page. And even though Facebook has kind of changed some stuff in terms of you being able to engage fans, being like collect email addresses and people around your site, stuff like that, here's an example where people can click the welcome tab. They get a free video from me. If you were to click that welcome tab, you get a $20 coupon using my website for coaching supplements or anything like that. If you share with five friends, my Facebook page. So it's kind of a cool way to build a Facebook page but it gets people interacting. I've also got my list on here which I'll talk about in a second as another good way to kind of build your brand and use social media. Gotta wait for people to refer a friend. But that's an example where Facebook page can be set up. The way that Facebook is running right now, I don't know if it looked like this year from now. They're always changing stuff. The reason I use this website is I just typed in dropping code into my browser. Pull up the first Facebook page that came up. But this page is less interactive. I don't really know the folks at D3 multisport but you can see how we can optimize a page to the page versus kind of have something that isn't so interactive to the person who's looking at the page. So a few of the things that I found social media to be good for the ways that I run a Google page and I use that for many blogging. I have people who mini blog order like little tiny 200, 300 word snippets, couple articles that are too short to be published on the website. Stuff like that people tend to interact with really well on the Google platform. Facebook is good for stuff that People are going to interact with. And that's really going to help your brand show up on more news themes as well. Running polls, contests, photo contest. There's a bunch of stuff you can use Twitter or Facebook for. And I kind of geeked out on some of this in last year's talk. I'll give you guys a slide for last year's talk too. There's the stuff that I went over as far as, like, how to use each one of these. Twitter's good for questions like throwing a question out there to your audience, to your followers. It's good for responding and solving problems people quickly. It's good for short conversations. And then we're not playing for stuff here. Threading this to my list, but the way that he expands my list to me with that, it's like Pinterest or Facebook. So anyways though, places where you can discover stuff and share things, things like Pinterest, things like my list. These are really good ways to put together lists, share things, get other people to interact with lists. I'll show you a good example of that in a second. But make sure that when you're throwing up these type of pages that you're being active. Because a really good way to turn somebody off on your brand is to link your eye on your Twitter page. Post like last week was a month ago, two months ago. So be active. And there are ways that you can do that. I'll show you a tool that I use for a lot of this. Like, here's an example of a brand tied. They're not a brand in triathlon, but if you go to Tide's my list page, they've done a really good job creating colorful things for customers, creating ways that customers can interact with them. They're even doing some e commerce there. So there's a lot of cool ways that you can use social media like this. My list on your Facebook page. Get Google, Twitter, Facebook, a lot of that stuff. I know many of you already have, but you need to make sure that it's optimized as well. Some of the ways that I showed you. So I manage seven Twitter accounts, eight Facebook pages, two LinkedIn profiles, some Tumblr, some YouTube, Google and a few other social media outlets. I use hootsuite for managing that. And I also have a couple of VAs who go in and do some tweaks for me or schedule stuff for me. But hootsuite is really, really good for this kind of stuff. Now I use a resource called SocialMediaExaminer.com that's one of my favorite websites in terms of blog that does really good job saying, telling you the new tools coming out, new resources coming out, which social media outlets are really, really good marketing on how to market on video, commercial stuff like that. Social mediaexaminer.com because there's a lot of social media websites out there, but that's a good one that I like and follow. So content, content is king. I talked about this last year. The content is still key. It works really, really well. Most of my business, most of my customers, most of the stuff that I sell online is all built via content based marketing. So here's the example of great content based marketing. When you're looking for keywords on Google a lot of times, especially in our industry, you'll see articles popping up in first 10 results making YouTube active.com because they've done a really good job producing a ton of content and they're producing on a regular basis. Great example of how to use content regularly. And in their case this is a blog based platform that they use. But there's many ways that you can churn out articles. For me, I don't do a ton of blogging on my coaching page, but I have a separate blog, personal blog, and I just link to it from my coaching and my e commerce page. And that's another way that you can do things your blog except your website, you can also do it that way. Here's an example. I just went to another random website that I saw surveillos here this week. And as I went through their website, it didn't seem like there was a lot of content on them in terms of people discovering that brand through an article that they read on the Internet. And I looked for Surveillance blog too. I couldn't find they might have one. But there are a lot of brands out there that just don't blog or don't have articles regularly featured on the site. There's a lot of traffic left in the pit if you have a helpful blog post like Prim Life versus Road Light. Even if you're not a direct consumer brand and selling through local wide shop, you're still going to drive a lot of interest to your brand versus another brand who's not actually providing. But I think there's a lot of money being left on paid in terms of content marketing. It's just a matter of getting someone to produce. I mean like a company like SEO could have, for example, the bicycle of places they can be marketing, YouTube channel, those type of things. So you can see on this page, there's really none of that in terms of consumer education for site markets. So look at your site, see if you've got public content for people. The best place to start really. How many of you are running E commerce sites and have blogs on your site? Not too many folks. Have a blog, have a creative blog, input from your site. Or better yet, a better SEO. Have a blog on your site, make sure it's syndicated, meaning that you're regularly producing and releasing content. Even if it's just like 400, 500, 800 words, whatever, it ranks really, really high. Search engines when you're regularly producing content, make sure that it's original and unique, that you will get Search engines. If you've got an article and it's appearing in that same form on other websites, there are some spin engines that you can use to produce an article and make several variations of that article that blast it up to a lot of different websites and that can help with that issue. But make sure that you're not just recycling the content from somewhere else that you're featuring on your blog. And then of course be helpful, make sure that your clean ratchet solid solving problems with your blog posts and not just producing like Wikipedia back papers. Automated article distribution these are the spin sites that I just kind of talked about. Two that I use are SocialMonkey.com and Unique ArticleWizard.com so for example, with Unique ArticleWizard.com I can turn out an article and then have assistance or myself. I can go in and take the six different paragraphs that are in that article, using the article wizards to turn that into basically several hundred different articles that get blasted through a bunch of blogs that it automatically adds SEO to them. I can link some of those articles on my own blog. That's a really good way to syndicate content to be created if you want to make sure that content gets treated over and over and over again. It doesn't beat actually having your own content on your website. There's just a little way that you can maximize the articles that you're producing. Physical article distribution going to sites or have someone who works for your brand going to sites and physically submitting articles. Developing a relationship with sites that are that are regularly producing articles. Like I can Write articles for tracon.com because I approach them and ask write articles for them. And so once a month I have a reminder that pops up on the computer. Same thing with Acme.com I push that to Wellsphere.com, easy articles. There are other Industry blogs that you industry news sites that you can form relationships with. But this is not stuff that like an article spinner will do for you. This is real hands on work where you just need to approach content through these websites. Get your articles out there. There's a huge amount of traffic that'll come out to you when you do this. VA stands for virtual assistant, meaning that you don't have to do a lot of this kind of hands on work you can like. I pay people in there from four to six bucks an hour as program virtually they can do a lot. It's kind of. And then again I went over a bunch of content stuff on last year's slides which I'll make available to you guys at the end of this talk. Copywater.com is what I use to get a ton of writing and learn how to craft articles where people read them, learn how to optimize them search engines, learn how to just create really helpful stuff that people like. That's the number one resource that I use when I'm creating titles and other article when I'm having a break up. An article presented everything like that. That's a really good website for you or whatever working for your brand to use to kind of learn how to do it the right way. So that's a great resource. Okay, so number five is podcasting. How many of you in here? Podcast? Yeah, podcast of course, Competitor radio. I love that. So podcasting is a really, really good way to get your message out. Lots of people, especially our industry, whether they're out biking or running or out underwaters or swimming, they're listening stuff a lot. And your brand is a podcast. It's going to help out. I actually don't recommend, You know, Personality like I'm a personality podcast personality client. Terry Solen and I are personality podcast. But podcasting is really grown. You look at stats usually 3 times Americans who have ever listened to an audio podcast or nearly as many Americans have ever listen to an audio podcast. You can see since 06 that the numbers are climbing in terms of the percentage of people who are downloading stuff and who are available for you to push content out to audio. There's a lot of consumer education marketing that's left on table projects. This is my gifted guide podcast. I just downloaded the, the January number of episodes a few days ago. So I produced four episodes and had, you know, over a quarter million or almost a quarter million downloads from four episodes. So that's a quarter million people who are listening to my message in one month. That Might not have visited the blog who might have time to read that might try to watch a video. But this is a really really good way to push your message up to the audience. And it's super easy to set up the way that I set up on audience. I just have a blog which is basically free. I use a plugin called PowerPress which basically lets me embed an audio file on any of my articles that I write. You can go to bengruplefence.com see how to do this. I use listen to host my audio files. I don't use Amazon. Amazon charges you for a number of downloads that you get. Correslisten targets you the up front uploading stuff. I use a service called Lipsim for most my stuff. However for us the cool thing about this is it will automatically push makes it super easy comes with like instructions to be able to just push yourself straight to it. I I like a good mic. People are valuing good audio more and more these days. I use a rogue podcasting mic. And podcast web so those are the only things I use. There's a really good resource out there though that you can use for podcasting. It's@blogmable.com podcasting ebook and it's like free. You got opt in for but It's a free 75 page ebook that just goes everything. You never need to know about setting up your podcast and it's really good. But if you grab that, give it to podcast yourself. Great resource. Okay, next up is targeted ads. And this would be as opposed to non targeted ads or something like the adwords that you saw in the challenge website that I showed you earlier. So here are some hotspot screenshots. The red parts would be where people's eyes really tend to fall. The gray parts being where people don't really tend to track at all on the screen and green squares being the ads. So as you can see, this again kind of refers to the content. But if you're paying to get ads in places like this, unless they're actually targeted ads and I'll show you what I mean by that in a second, there's a lot of ad blindness going on. So I went to a couple websites a few days ago. So I was at a website called onit.com like two weeks ago and when I went to everyman tribe to read this article how to run like an Olympian, Onyx.com's banner is showing to me right here. And somehow every man tribe magically knows that I was at this website. That's one way you can overcome this ad. Banging your ad. I'll show you how you can do that. It's called retargeting. It's like a retargeting picture from your website. And then I went to Facebook. These are all sites that I've been at recently, But these are all sites that I've been to recently and these are all the ads that are showing me Facebook. So this is another example where the ad is targeted and it kind of overcomes all that ad blindness. This also returns back to the concept where I mentioned. You have to have that opt in front of the center on your website if you want to. Like these. Maybe if I was 23 me.com for genetic testing I might not have got it the first time. I might have just read about it, forgotten about it and now that Facebook is calling you up. So Facebook is one really good place to advertise. You can get super targeted with your ads on Facebook, Their friends and then you can get really, really specific. Like I can target to a 20 to 50 year old male interested in Ironman triathlon. Super, super specific to that stuff. Websites with few banners. If I go to a really kickball website and it doesn't have any banners on it or not at all and it's one of those websites where you play blog or something where you actually can't call somebody, then that works really well also. So there's three targeted Facebook that follow you around you. There are sites you can go to to set up campaigns like that. So if you over the ran and follow somewhere on the Internet after they arrive on your website. AdWords has that feature. There's a site called fetchpath.com that offers that. There's a site called admiral.com that has that. Those are all websites that you can use. That's not that expensive. It's actually crazy set up campaigns aut placements. These work really well too. If I get ads created for me to get a $5 ad created for me and I approach podcasters and have them play my audio ads on their podcast. Podcasts and we more listen to our industry, lots of genres and you can get like sponsors for your podcast and stuff like that. But if you want to get other people's podcasts, you don't have your own, you can use that as a form of advertising. I don't know if anybody ever read the book Trust me and lying. That book delves into how manipulatable the blog industry, like how much they'll respond to you. If you send the product get into space, send articles, get into codes. A lot of bloggers out there will post articles about your brand, help you out, keep trying to scratch your app and you know, sending stuff. I mean I've personally written lots of blog posts based off of product that has been introduced to me by House and that's another really good way to kind of get your brand up and get crushing. It's literally. Really good resource for advertising. Not just for adwords advertising but for all that's how we have you go to AdWords for Dummies and that's a really good book but it's kind of outdated. A lot more up to date stuff on the website. Kind of the idea psychology behind adopter together out of bid really just your website. Okay, number seven is conversation. Not many of you use closefish. I always wonder how many of. Slow pitch I use that for conversation. Anyways though the reason I bring that up is I dubbed in my analytics for this month so so I go to slow twitch like twice a month and just try to find something post something helpful. I did that for a while. I've got like 20 different forms that I go to and I'll log in specific time during the month so I'm not overloading myself and just post something else, respond to a question and or gain conversation hey hello or you say something funny. I had 102 visits to my website this month and social and that live sound like not but once you start adding up a bunch of forums this is a really good way to build your rank and you can see they're staying on my site for a minute. That doesn't seem like much, but a minute is actually pretty good in terms of the amount of time that someone can file down your website happens. So if you start engaging enough conversations with forums you can actually drive a lot of traffic after your site. It's really important you honestly started with some of the forms that are out there that you can use like one traffic form, interpretive, active social obviously Busker, Tricolk, Cosmic Forum, running World history forums, training feed, testing forums and also like blogging Common ops. Make sure that when you create your form signature that is really helpful. Anytime you change the statement to a change, you can use that as a way of trying to go back to your website even if your comment isn't getting indexed. You can also because search engines will index a lot of discussions, you can run a Google alert on discussions. What I mean by that is if you've got a specific. If you run a Google alert on discussions, you can actually get alerts sent straight back to you that tell you if someone is discussing specific topics. So I run a Google Alerts discussion on my niche because I want to know people informed are talking about me so that I can go in and build my brand and my shuttle, say something helpful whatever the case may be and I remove discussion works and all my products as well. All books that are actually anytime somebody is talking about my brand, they know that's a really good way to get in and drive past your sites. Or could I hire the team talking about your brand? So comments Blog comments are also another way that you can engage in conversation. So popular blogs you can go comment on and you can also run discussions on your own website. On my blog a few that allow me to really really easily talk to people, engage in conversation and have my HR when I talk with folks. Intensity Base is one plugin that I installed in my blog. Another one is Axmat who blocks a lot of spam. And here are a bunch of blogs. These are just like Oculus blogs. I just listed a handful of them. There are other ones but if you are not following these and I'll show you how to follow them first comment which is really helpful because if somebody's reading an article that's good, I'll review. But basically any of these websites there's a ton of other websites you can comment on. I don't recommend how to. First of all comments on other authors as well. So don't just use comments to write all the make sure they really help be helpful and personal. Try not to outsource. So here's the resource that I use. I just use Google Reader. A Google Reader will show up right away in my browser when a new post is made on a popular web section on top of. Right off the bat if I have them sitting in front of my computer. Works really well for that if you happen. So the next thing is text messaging and this is something I've actually been using quite a bit of for promoting events and selling products. In terms of customers a lot of people are exiting on the phone. This is an example of Endurance client to do. When they arrive@EndurancePlanet.com they text the word client2828 and what will happen is that will automatically opt them in for your client. So this is another example of a way to fill your list and this is just an option to have when they go to your cloud. This is another thing that I'll do is I have a box on my blog my website by Fitness where people can put in their phone number and instead of getting emails to me they text. But very few people opt out. So SMS target list works really well. I use mobility.com list. There are other services out there. That's just the one that I've been using. For example, you can text word Fitness 411247. I don't know if anybody here wants to cry out while I'm talking to see what happens. Or during that event. I've got the same short code, different word in my short code. They can get up to date messages during the test as well. You're running a really really big way. You've got a special party really well. Some tips usually about 160 characters. This is really important. You do not want to be X and people linked your website with your checkout page. Meaning nobody is going to go through. All that stuff. From my site automatically. So the way to do this type of strategy is when your website is offer. Don't overuse it. People can start to get annoyed if you text them too much. And then as I mentioned you can include nets. Provide for example people. This is the pricing page. Just so you guys get an idea of price. They'll put together custom packages for you. For example. I don't have a limit on my list. My list is bigger than a thousand. I don't remember what I paid. It's not that bad in terms of building custom stuff for you. I'm hearing a lot more licensed than. But this is just an example of ability.com. But you know different, different packages depending on how the piece you want to go. And don't be that bad. It's not okay. Last thing I want to go over with you guys before I tell you where you can apply to the audio and all that jazz video. Anybody over the world second largest YouTube. That's what people search for. A lot of sites do not use video. As a matter of fact I was having a really hard time finding a traffic. Here's an example of a site that does an awesome job. Just go to this app dailydevonic.com Seal video they've just got so this is the landing fitness category. You can see all these different things they're selling. But then when you go and you click on any of those like I click but you see the dance to fit. This is a video you can play. You can see the product. You had to interact hit a cool video. That video is also SEO optimized so they can have a video playing on their YouTube page back to the product page. Really cool way to use video on e commerce site. You want to make sure again you use the recommendation. But this is another really really cool way to then pull interactive content. How it's harder to build a brand a YouTube video. How do people interact with video? You don't have to put it on commerce page. For example, I can build some icut through YouTube. I create videos on YouTube and then drive people back to my product via a video that I made on YouTube. This is something. If you just want to do talking med videos like I do. And honestly like my videos are super cheap. I've got almost a million views on YouTube using basically this little email sent me and I put that EIA camera, Sony Bluetooth microphone. I've got imovie on the computer. I'm going to submit either to mobile or trafficizer blasting the video out. Super easy. Another way you can do it. This is the way. I actually have done some really good sales on websites that don't even have like a picture. And I've been holding $50,000 watches of products just by showing. For example those type of failures. There's one that I did. That's really the way to go. Okay. If you want to learn how to do that stuff like videos that can make a lot of money. Okay. So I know I just covered a bunch of stuff. I always like to leave.