The Best Biohack For Stress & Sleep (Simulates A Full Sleep Cycle In 20 Minutes While Blasting Away Stress & Giving You A Deep Meditative Experience).

On this episode of the Ben Greenfield.

Fitness Podcast, the level of uncertainty, anxiety, fear, stress, it's unprecedented. We've never been here before. Because the reticular activating system's primary function is pattern recognition. It is literally commanding all the resources of your brain to try to figure it out and it can't. And the last three minutes of the track is pure warrior brain. And so you wonder, well, how can you jack me up through the high stress zone and I don't create an anxious respons.

Health, performance, nutrition, longevity, ancestral living, biohacking, and much more. My name is Ben Greenfield. Welcome to the show. Yo, what's up? It's Ben. Today's episode is really based around what I consider to be one of the most powerful tools in my own personal arsenal for sleeps, for naps, for anxiety, for stress. Goes with me everywhere on the planet. And you guys get to find out what that is on today's show. I'll keep you waiting with bated breath. Hey folks, I decided that I actually wanted to take the podcast episode, the interview that you're about to hear, and really, really push it forward on the timeline a little bit, just because of the times that we're in. As a matter of fact, at the time I'm recording this, we're going through the current coronavirus pandemic. The shelter in place orders a lot of, a lot of stress. A lot of people deal with insomnia, with anxiety, with tiredness, with big changes to their lives and their daily routines, their sleep cycles, and the list goes on. Now I have said many times before that the most powerful thing that we have within each and every one of us to control stress is our breath, which is free, our prana, our life force that we can implement to lower cortisol using things like 4, 7, 8 breathing, or nasal breathing or box breathing. And that all being said, despite for me personally having a really rigorous breathwork practice that I tap into and have been tapping into with increasing frequency, there is one other stress reduction and sleep enhancing tool that for me right now on a daily basis is a non negotiable. Now, I was using it for like six months before this pandemic even struck. But it's, it's been so, so helpful for me going through these times that I, I had to, I had to do a podcast on it, another podcast on it, just because again, it's one of those things that is constantly at my side in my bag, you know, when I go into the hyperbaric chamber, it's in there with me. When I'm sleeping, it's in there. I had it on this morning when, as I have been doing, I Woke up at 4am and just had to kind of lull myself basically back through a simulated sleep cycle. So this is definitely a biohack, what we're about to talk about. It's technology and it's pretty advanced technology. And I'd say if you're not interested in things that you can purchase to enhance sleep, you should probably just hit stop right now and stop listening because this definitely falls into the category of a very powerful tool. But I would say that if you are remiss to just purchase something to enhance your sleep, your naps, your anxiety, I'd stop listening. But if you're game to learn a little bit more, this is definitely going to be something that again, I use every day and I don't say that about a lot of things. So what I'm talking about is something that I did a podcast on again about six months ago. That podcast was called how to Simulate a Full sleep cycle in 20 minutes, the best stress biohack that exists, and Vagus Nerve Stimulation. And essentially, as the title implies, what I got into was this device that does all of what I just described. We'll take a full 90 minute sleep cycle and simulate that in 20 minutes. We'll just literally melt away stress almost immediately and also serve as a way to increase your vagal nerve tone in the same way that yoga and meditation and chanting and humming and singing and cold baths do. And the device that I talked with the designer about in that episode is called A New Calm. N U Calm A New Calm. Now if you go to BenGreenfieldFitness.com new calmpodcast that's mu calm podcast. You can listen to that initial episode. Now the shownotes for this podcast are just@BenGreenfieldFitness.com new calmpodcast2 as in nu calm podcast, the number two BenGreenfieldFitness.com new calm podcast2 and I'll link to also that previous episode in the show Notes as well. In addition to everything that I talk about with the designer of this impressive thing. His name is Jim Poole. Like I mentioned, Jim joined me for like an hour and a half a few months ago to go into some of the hardcore science behind this thing. So you may want to even download that episode. I would recommend that you do in addition to listening to this one. He's the president of something called Solis Life Sciences. They make the New Calm device. He's Been involved in neuroscience for many years and has launched a lot of other kind of products in the realm of human enhancement. But this nucalm thing is just basically his baby right now. And Jim is texting me almost every day about new things they're working on and you know, I'm trying out different things that he sends me. And they've developed some new protocols and they've released some new technologies built up around this new calm that I have found to not only upgrade the experience but simplify it dramatically. So I wanted to get Jim on the show to talk about that stuff as well. So, Jim Poole, welcome back to the show, man.

Ben, thanks for having me. Welcome everybody. A couple things that are profound in our advancement since our last discussion.

Well, well actually, you know what, I'm going to stop right there. Not, not to be rude, but before we even talk about kind of like what's evolved for people who, who may not have the time right now to hit stop and go back and listen to our previous podcast, can you kind of like give us the, the 40000 foot overview of what the new calm is?

Absolutely. I'll start with the company. We're 18 year old company, we're a neuroscience company and we're focused on developing solutions for stress management, recovery, sleep performance using biochemistry and physics in the form of neuroacoustic. We put people into whatever zone we want commensurate with the outcome. Healing, recovery is alpha theta performance is gamma brainwave function. If you think about how we impact physiological outcomes, it's all a system approach. There's not one thing in the nucalm technology that is going to drive everything. So everything's a system approach. Nucalm was born out of the need to help people cope with post traumatic stress disorder, comorbid with addiction. For those of you who are aware aware of the anxiety Spectrum and the DSM 5, there are seven diagnosable anxiety disorders and PTSD falls on the furthest continuum. So this is the hardest profile of the human experience to manage. Their anxiety, stress, hypervigilance, fight or flight is constantly active and it's a really tough profile. This technology was designed to take care of that person. So 11 years ago when I got involved and took over the company, I knew it was because of my background. Well, if this can take care of the worst profile of anxiety, stress, hyper, vigilance, fight or flight, it can help all of us. And so that's exactly what it does, the technology and we'll get into the science about it, but we have the only patent in the world for systems and methods to balance and maintain the health of the human autonomic nervous system. What Ben alluded to earlier with the breathing practices, hyperbaric chamber, all of this is designed to activate your parasympathetic nervous system. This technology, or biohack has the only patent in the world for it.

And really, as I know we'll talk about later, some kind of new things that pretty drastically upregulate the sympathetic nervous system that I've been messing around with pre workout. That's a whole different ballpark. We'll get into that. Anyways though. When I first interviewed you, we talked about this device and it looked very similar to almost like a vagal nerve stimulator that I've messed around with in the past. Like electrodes that kind of attach to either side of the head with some cream. In your guys case you had developed like a cream that contained things like GABA and theanine that got driven even more deeply into tissue when combined with this electrical muscle stimulation device. And then you play these very. It's hard to describe but they're these crazy audio tracks that I'll kind of let you get into the science behind those tracks. But unlike anything I've tried before, like Brain FM or Sleepstream or Zizz, I've messed around with all these different audio apps and I still can't wrap my head around why this nucalm one works so much differently. But walk me through what has happened since that initial interview where we were talking about the cream and the electrical stimulation to now the use of these discs. That again have vastly simplified it for me because all I got to do is slap one of these discs on instead of using the stimulator and the cream. But just walk me through that whole evolution.

So timing is everything. In the course of our 10 years of serving the world with NuCalm, we've had three monumental advancements. And the disc that you're alluding to was launched in late summer last year. It's really a herculean effort in technology advancement and it really challenges the user to suspend your disbelief because when you look at a disc that goes on your wrist and see that, that replaces a cream with stimulation device and neuro patches, it's. It's unbelievable.

Well it seems, I mean not to interrupt too, too much, but it seemed hokey at first. I thought you guys were like cutting corners and trying to save money by figuring out how to, how to like send out a little sticker instead of the device. And the cream. Then I started to use it, and it did the same thing to me. And, like, I'm a total skeptic. You know, I'm. I. You know, as a physiologist and biomechanist, you know, I really take into account science quite a bit and still have yet to wrap my head around how you're able to replace actual electrical stimulation and an actual physical cream with this disc. But I was. I was actually very, very skeptical when you told me you were doing this and you sent me the disc. I was like, all right, here we go. This is a money grab. But it's shockingly effective. So walk me through these discs.

Okay, let's talk first about the cream and the stem. What were we trying to accomplish with that element of the new calm system? It's really simple. We were trying to present the brain with a cornucopia of inhibitory neurotransmitters, really designed to interrupt the HPA axis and slow down the secretion of adrenaline, kind of like having a glass of wine or two. But we didn't want any cognitive impairment. Gaba. GABA A and GABA B are the body's primary inhibitory neurotransmitters designed to put the brakes on the stress response. But getting GABA to the brain is exceptionally difficult. Whether you're trying to cross the blood brain barrier, whether you're creating an analog of GABA that the brain recognizes, it's a huge challenge. There's a lot of people that take GABA supplementation. You'd be wholly unimpressed to see that the yield that actually affects your brain is about 7% of what you ingest. So we were trying to get GABA to the brain. There was also L theanine in there, as you mentioned. There was casein tryptic hydrolysate. There was L tyrosine. So it was a group of inhibitory neurotransmitters.

Right. Transdermal delivery cream, basically.

Exactly. A transdermal cream. The neck is about nine times more absorbent than the rest of the skin on your body. So it was a good place to absorb the cream. And then we used that stimulation device, which, you're right, it's a vagal stimulator. It's cranial electrotherapy stimulation. Developed and designed in St. Petersburg, Russia, about 70 years ago. We used that, if you recall, as an electrophoresis of the cell wall membrane to open up the receptor sites to gaba. So it was a catalyst to ensure that the cream actually reached its intended destination. Kind of like a garage door open.

Right. And that was like. I've known about that ever since I Down at the Ironman Sports medicine conference one year, a physician there presented on the use of electrical stimulation to deliver topical anti inflammatories into the skin. More. He was working with a lot of Tour de France teams and using topicals like Traumeel, magnesium, CBD creams, et cetera. But then combining that with electrical muscle stimulation to drive it more deeply into the tissue. So I was relatively familiar with the concept from an injury recovery standpoint. And you guys kind of replicated that from a relaxation standpoint.

We did. And what we found, Ben, is when you give humans the opportunity to make an excuse to take care of themselves, they find it. So it was interesting to us. We'd have a lot of habitual users and then. And after about six months and say, I don't use it that much anymore because the stimulation device is kind of a pain in the butt. We have to recharge the batteries. You have to have neuro patches. So that was one of the reasons behind the impetus.

Got to get strange looks on the airplane.

Yeah, well, absolutely. Well, that was kind of cool. It was always a good conversation starter. And by the end of every trip that I was on, everybody next to me was new calling. Okay, so what are we doing? It took Dr. Holloway four years to invent this bio signal processing disk. And this is going to be absolutely fascinating. Speak to it in simple enough terms that everybody kind of understands what we're doing because this is a leap of faith. What Dr. Holloway did was determined and figured out through alchemy and a series of lipid formations and creating a frequency and a signature. Frequency and recipe of the cream, literally. GABA A, GABA B, L theanine, casein, tryptic hydrolysate L tyrosine. He worked it down into the frequency. Now, as you know, cell biology is all frequency. There's a resonance to it, there's an electrical component to it, but it's all bioinformatics. Cells have a job to do. Cells have information to share. When we ingest a supplement or we use a transdermal cream, the body has to go through all this mechanistic approach and digestion and metabolic piece of the liver. All you're trying to do is break down that element to the message that's in that cell. Well, Dr. Holloway with the disc has circumvented all of that craziness. We don't need to do that. That he used a German database As a point of reference that has frequencies of thousands and thousands of elements and figured out what the frequency for GABA A is, GABA B, L, theanine, casein tryptric hydrolysate, L, tyrosine. And it is literally in a recipe, in a software.

Now this would largely be, it would kind of fall under the category of like energy medicine. I mean, I know it's also often referred to as quantum medicine and because of that is likely to end up on any number of popular skeptics websites. This idea that you can actually affect something like physiology or immunology or anything else via the use of specific frequencies to influence the cell voltage potential. But then when you read a book like Jerry Tennant's Healing is voltage or you know, Robert Becker's the Body Electric, you actually can pretty well wrap your head around how the human body is a battery and not only the cell membranes operate on certain electrochemical gradients. Typically, you know, in an ideal situation, a negative voltage potential on the interior and a positive voltage potential on the exterior. But then we also know that the cells themselves vibrate at specific frequencies. So what you guys are trying to do, if I understand properly, is take all these things like theanine, gaba, et cetera, figure out what frequency they were inducing us, they were using to vibrate a cell. And essentially you're trying to replicate that in some type of a form of something you'd wear.

That's exactly what we've done. And if you look at Becker, even predating Becker, you've got Nikola Tesla and you've got George Lakovsky. Those are the originators of electric medicine.

Right? Right.

So that's exactly what Dr. Holloway's done. So we found the frequency, now we have to deliver this frequency to the brain. So you have this disc on that disk, not by coincidence, you have the Lakovsky multi wave oscillator. That design on there is a multi wave oscillator designed to push the frequency and the energy to the meridian point. This disc is taken off this piece of paper and taken out of an anti static Faraday bag. It is activated on your gauss field. Your electromagnetism of your skin. Again, three finger lengths from your left wrist joint is the pericardium 6 acupressure point.

Yeah, I wanted to ask you about that. Why do I need to put it on that point?

Well, acupressure, as you know, is basically a direct line of communication like a fiber optic cable to different areas of the body. Well, the Pericardium 6 has a direct line of communication to the pericardial sac. The pericardial sac is the sac that protects the heart. And inside the pericardial sac, it's rich with autonomic nerve fibers, both stress and rest response nerve fibers that communicate directly to the brain. So we want a fast access point. We want to use what you normally would create. The acupressure point of Pericardium 6 is designed to create relaxation, so it has to go on that point. There's another point in the upper left scapula of your back that could be used as well. But the pericardium 6 acupressure, it's a.

Little tougher to access, though on your own.

It is tougher to access. So you'll notice if you were to place it anywhere else in your body. Having used nucalm as much as you have, you'll notice that it's not as profound, which is fascinating. You'll also notice, Ben, this is fascinating to me as well. Sometimes the disc is harder to get off your wrist when you're done with nucalm. Have you noticed that?

Yeah, I have had time. Particularly when I'm more tired. I have to frickin rip that thing off after I've napped or done one of my sleep cycles.

Why is that your body, at that point of exhaustion was so deprived of gaba. It is sucking the life out of that disc. It's absolutely fascinating.

I'm still trying to wrap my head around it again. You know, it's one of those things where when we're talking about energies and frequencies and vibration and cell voltage, when you can't actually slap on cream and feel the electrical stimulation again, you kind of raise an eyebrow at it. But the results are speaking for themselves, for me. So this disc that's placed on the skin, that can be indeed a lot harder to remove if you're more tired. You said it came in a bag, like a Faraday type bag. Is that the black bag?

No. So the black bag is fine. That's just a travel bag. It's that plastic bag with the Ziploc seal. That bag that kind of has a metallic feel to it. That is a Faraday antistatic bag that's protecting that disc from emfs because the frequency, because the software lies on top of that disc, it's prone to the elements of emf. So if you were to put that disc onto a laptop, you will eviscerate the frequency and the recipe on that disc.

I did not. So I need to be keeping these discs inside that bag, no matter what.

You absolutely need to. And furthermore, here's what a lot of people do as well. They have accelerometers and all these kind of, you know, things on their left wrist.

Apple watch, right?

No, no, no. Some people are using the Apple watch to keep the disc in place. I said, no, you're literally erasing the disc. The energy is on the disc by the accelerometer. So have nothing on your left wrist and make sure you keep those discs in that bag because they will be rendered useless.

That's very good. I've done a pretty good job keeping them in the bag. But in between uses, sometimes I've kind of just tossed them in a little bag I keep my noise blocking headphones in. So. So that's actually very good to know. And I think for anybody who owns these discs, they might not realize that. Okay, so we've got this disc, we put it on the acupressure point and obviously. So I don't know if you found this, but before I used the actual technology that I know we'll get into in a second. The actual sounds that you play through what I've found to be most effective noise blocking headphones when I've put on this disc, even in the absence of the audios. I think I texted you about this last week. I've been putting it on just before I hit the sack at night and go to sleep, you know, without headphones or anything. In just putting it on, it seems to work not as well as when you use the audio, but it seems to induce a state of relaxation even without playing the audios. Is that something you've experienced?

A couple weeks ago, I was in a boardroom down in Annapolis, Maryland, and the gentleman next to me, it was about a six hour meeting and about the fourth hour of the meeting, he took a disturbing business call. And he was highly agitated after the call. And there was five of us in the room and he was sitting to my left and his leg was moving and you could see visibly he was filled with anxiety. We put the disc on him and the people across the table about 15 seconds later says, holy cow, your leg has stopped moving and you look completely relaxed. He said, yeah, I am. We've noticed that significantly. You can absolutely wear the disc again. You'll probably notice it's like having a glass of wine or two with no cognitive impairment because the GABA A receptor signal is anxiolytically related to anything that relaxes the brain chemistry is GABA A receptor site derived. Remember on Our prior podcast, all alcohol binds to the GABA receptor site. That's what creates relaxation. All barbiturates bind to the GABA A receptor site. All benzodiazepines bind to the GABA A receptor site. So that disc, basically you're binding GABA A to the GABAA receptor site. So anytime you feel like you just need your shoulders to reduce a little bit, it or take the edge off, you can put that disc on.

It's going to save me a lot of money on wine, dude.

It's going to put a lot of wine distributors out of business.

No, I like to have my wine and put my new calm disc on, but that's just me. I use my wine not only for relaxation, but also as a, as a palate cleanser in between bites of steak. So this disc, regardless of the fact that I know and I even realized some people are probably going to jump into the comments and make fun of the this just because it is quantum medicine, it's energy medicine, it's frequency based and voltage medicine. Nonetheless, just for me personally, I don't argue with results. And when I put the thing on, it works the same as the cream with the electrical stimulation. So I was pretty stoked at the simplicity with that. Me not having to drag around the electrical stimulation anymore or the cream anymore. But in terms of the actual software that's on my phone, what you call, I think, the neuroacoustic software, walk me through that because I'm still trying to wrap my head around why it actually works so much better than any of these other audio apps, again, like Brain FM or any of these others that I've talked about in the past. All right.

When you look at what else is out there. So you've got thousands of 99 cent binaural beat apps. You've got the Monroe Institute Holosync, you've got BrainTap, Brain FM. What you'll find is that the first time you use it, Ben, it has a very good effect. The second time you use it has a good effect. The third time you use it, a mediocre effect. About the fourth time you use it, it has almost no effect at all. It's simply because the lack of complexity in the mathematics and the algorithms inside of what they're doing, the brain figures it out. So we're using binaural signal processing. A lot of people use binaural signal processing. It was discovered by a German scientist in 1839. It's basically physics to trick the brain and the caudate nucleus of the midbrain into presenting your brain with a beat that is inaudible to the human ear. We can only hear at the low end, about 20 hertz. Alpha and Theta is below 20 hertz. So we're using binaural signal processing as a carrier to present the beat. But here's where it gets fascinating. A typical song is about 5 megabytes. The Recovery 2 track that you listen to is 789 megabytes of information we're forcing your brain to process. So in there we have a pitch and frequency mathematical matrix, we have binaural signal processing. But the key and why Newcomb not only has the only patent in the world, but the method and the physics used to create those neuroacoustic tracks is also patented, is a nonlinear oscillating algorithm. So the reticular activating system of our brain manages all stimulation that comes to your brain. Visual, auditory, everything. And the RAS reticular activating system has two primary functions, pattern recognition and finding shortcuts. When you present your brain with a pattern that's simple, it'll be tricked the first time, second time, third time, after that it won't. That's why, like where you live, I guarantee there are homes in your neighborhood you still don't even know are there. It's amazing because we can't take in all the stimulation that comes from all our senses. We have to have some filter system so our brain knows, hey, I need that information. I don't need that information. So the key for nucalm is this nonlinear oscillating algorithm that is constantly in perpetual motion and constantly tricking your brain. So there's two things that happen. One, One, your brain will never figure it out. Number two, and you notice this in the strength of the recovery, the Power Nap 2 track. Because the reticular activated system's primary function is pattern recognition. It is literally commanding all the resources of your brain to try to figure it out. And it can't. So we have further strengthened the neuroacoustic software and the algorithms and the math underneath the music. And you notice that in The Power Nap 2, it's the strongest track we've ever released.

The Power Nap 2 is by far my favorite. It's a 20 minute track and it knocks me flat on my ass within about four minutes. And that's interesting that you say that about the complexity because I was complaining to you when you first sent me the app to download because I'm a big fan of music and I'm Always trying to just pay attention to the notes and the track. And I was talking to you on the phone and I told you, look, man, do you have any tracks that don't have actual music on them? Because I know this is going to distract me. Like, I'm going to be, like, listening to the music and enjoying the music and paying attention to the scales and the notes. And then once I started using it, my brain couldn't actually figure out the note. I couldn't predict what was coming next. And I've probably done Power nap now like 80 times, and my brain still can't figure out what's coming next. Same thing for, like, the other two. I've been using a lot of, especially for early morning awakenings. Like when I wake up at 4am I've put these on the 50 minute. What I do is because your app allows you to just kind of like, you know, DJ and put together whatever you want. So I've been playing Recovery two, Recovery three, and Power Nap. And sometimes I'll just lay in bed till like 6am because recovery 2 and 3 are about 50 minutes long and power naps 20 minutes. And I feel amazing when I get up, like, just full of energy. Like, I've meditated for hours, but my brain can't figure out what's coming next. Like, you'd think I'd have memorized, like, okay, so the guitar is going to kick in here, the piano is going to kick in here, and I still can't figure it out.

No, it's amazing. I've listened to new calm for 11 years and there's. There was. We were listening to it ambiently at our music producer's home in January, and I was like, what is this song? And Dan says it's Recovery two. I've listened to that a thousand times. I was like, I've never heard this. It's crazy.

Yeah, it's really nuts. And that's actually what I wanted to ask you about was, you know, this idea of even though I'm not asleep, it's kind. And we covered this a little bit in the last podcast. It feels like I'm slipping into a state like conscious, unconscious. Conscious unconscious. It's very similar. Like a deep, deep state of meditation. Something I might get during something like yoga nidra, or meditating for longer than an hour with some pretty intensive breathwork. But I'm just laying there listening to the music, and I'm curious when it comes to what's going on as far as the difference between this and an actual Sleep cycle or the simulation of a sleep cycle. Can you get into that? Any research you guys have done on this and delta or theta waves or anything else that would be shown in a sleep cycle to determine what exactly is happening on a neurological level.

So the nucalm complex algorithms are designed to present your brain with a pattern of alpha and theta. The first 16 minutes on recovery two and recovery three is a dance. We're preparing your central nervous system to relinquish control. And it's not until you get to the environmental sounds on recovery two that you start to slip into faith. And then you're in theta for 30 straight minutes. Theta is the kind of lucid dreaming. And in, in and out of sleep, we don't take you into delta. Delta is a dreamless state where your body is restoring, but your mind is not. This is all about cycling you into theta. So when you think about the autonomic nervous system, we have to think about the parasympathetic side, which people don't really understand, but this is the key to healing, healing and recovery and rebuilding the body. So when we are in parasympathetic dominance, we're stimulating, enhancing digestion and overall gastrointestinal health, immune function, circulation, functioning of the liver, stomach, pancreas, intestines. This is the healing property and the healing zone for humans. It's also the only time in the sleep architecture and the only time in a human everyday life that your cells are doing cellular maintenance, cleaning their toxins, restoring your mitochondria, allowing for ATP to be created, mitigating oxidative stress. This is literally the healing zone. So when you are in recovery 2 for 50 minutes and you're in recovery 3 for 50 minutes, you're getting 60 minutes of theta brainwave function. You wouldn't get that in a month's worth of sleep if you weren't using nucal. So. So that's what's happening. And you can't. You know, you can try to articulate the experience to a human, but it's really difficult because we don't have anything, in our vernacular, that discusses the twilight zone of your brain wave function. Kind of just skipping off asleep. But you also notice, Ben, your mind's kind of wandering. It's in and out of lucid dreaming, Then it goes dark. But your body is literally stuck to the earth.

Now. Have you guys actually done any? I believe they're called pleasant migurography. What's the sleep study called? Plasmyography studies, like in a sleep lab to compare this to Actual sleep we.

Have and what Dr. Chung Kang Pang at Harvard Medical School determined is 20 minutes of nucalm is equivalent to two hours of restorative sleep. So the fact that you can get up at four, do new calm for two hours, you're getting a significant amount of restorative sleep. That's what you're doing.

Say that again. How many minutes is equal to how many minutes of restorative sleep?

20 minutes of NuCalm is equivalent to 2 hours of restorative sleep. Because. Because, and this is really should be really simple for you all to understand. When your brain is present and focused in theta brainwave function, your body is in the maximum healing property. And it does this similar to what you do with deep meditation. You're synchronizing your heart and your lungs. You're activating the vagus nerve nerve. You're creating parasympathetic dominance. But really what you're doing is you're oxygenating the entire body. So oxygen rich red blood cells are flowing through your entire body and your head. So when you wake up in the morning after two hours of nucalm, you feel very present. Little things that would agitate you don't. And you also feel very focused because oxygen rich red blood cells have not only gone through the amygdala and the HPA axis and the primordial midbrain, but they've also gone to the hippocampus, prefrontal cortex and frontal cortex, which is our thinking and emotional stability. Today more than ever, the world needs nucalm. We are completely out of balance. And our central nervous system needs familiarity and security. We don't feel secure. We're threatened. Our health is threatened. Our lives are threatened by this virus. And now the economy is threatening people's ability to sustain, to feed their families. So the level of uncertainty, anxiety, fear, stress, is unprecedented. We've never been here before.

Okay, so let's back up a second. How does the oxygenation piece work? Like, how am I oxygenating any more than I would just under a state of normal sleep.

It's because of the breath. So if you notice, and you may, sometimes you may be lucid enough to notice this when you're doing nucalm. And we measure this looking at heart rate variability or respiratory sinus arrhythmia, we're slowing down your respiration rate to one breath every 10 seconds. The optimal breathing for a human being is six breaths a minute.

You just answered a question that I was gonna ask you, and that is that this thing seems to Shove me into this really weird breathing pattern. So this is gonna be a little out there. But I don't know if anyone's ever like smoked 5meodm or been on a plant medicine journey, but you get into these certain states where you feel, you know, sometimes you feel this way during like holotropic breath work as well, where you feel like literally one breath is taken 20 seconds in and 20 seconds out, and you can just hold your breath forever. And I feel, you know, there's a guy named Patrick McCown who wrote a book called the Oxygen Advantage about light nasal breathing. I feel like I can do extreme, extremely light, slow nasal breathing. And when I'm laying there in bed, when the 20 minute power nap is going, when I'm kind of shifting in and out of the conscious subconscious state, when I'm in that conscious state, I've paid attention to my breath and I think based on my rough calculations, I'm taking about two breaths a minute when power nap two. And I might be different than other people, but it's literally like a 30 second inspiration expiration cycle when I've got that specific track going, that's absolute.

So that's the key, you know, nucalm seems like the be all, end all. It's simply because it's a facilitator to allow the body to get into homeostasis. So your breathing is unique because of your teaching and your practice of breathing. But yes, we are literally forcing this pattern and the synchronization of the heart and the lungs to most people who have no breath work history, who have high stress, whether you have stage four cancer or you're going through the coronavirus or whatever it is, we're literally imposing our will on their visceral organs and saying, we're going to synchronize your heart and your lungs and we're going to slow down your respiration rate to one breath every 10 seconds so that you can get the most volumetric oxygen possible so that your body can heal.

Now, what about if I wake up at, let's say 1am and I want to run like a 20 minute power nap cycle or use the new climb? Would that be a bad idea? Because then I'm going to like wake at 3am so refreshed that I, you know, get out of bed? Like, should I avoid doing it at certain times?

No, you know, it's not a bad idea. Everybody's biorhythm is unique. Historically, we would say, you know what, it's probably not a great idea because of the potential of you waking up too energized. But that's not what we've seen. So what we share with people is give yourself the 15 minute roll. You wake up in the middle of night, you can't get back to sleep, Your monkey mind starts to kick in and you start getting agitated. Get on nuke home. We have not heard anecdotally of, I know hundreds and hundreds and probably thousands of people do that. We've not heard anybody say, hey, it kicked me up at 4 in the morning, I couldn't go back to sleep. What we hear is it drove me into la La land and I was gone for four to five hours. So absolutely you could do that. So the 15 minute rule. If you wake up up and you can't get back to sleep after 15 minutes, I would go with recovery two into recovery three because the power nap has a unique physics to it. So the power nap band is unique, period. Remember the 50 minute Master Newcomb track, which is the Most powerful? Recovery 2 and Recovery 3 are the most powerful tracks we've ever created. Our challenge to our neuroscientists after the Consumer Electronics Show. So we won the best of CES in 2017 and we nukem 1,847 people in Vegas over three days. And we had a huge banner at our place and it said, get two hours of restorative sleep in 20 minutes. Well, people were in there for like 40, 45 minutes. I said, Dr. Holloway, this doesn't make sense. Marketing 101, we're telling people they're going to get two hours restore to sleep in 20 minutes and they're in there for 47 minutes. Can you make us a 20 minute track? He said, no. You can't take the brain from beta or high beta down into theta without creating what's called relaxation induced anxiety. You'll literally create an anxious response. And I said, that's not good enough. I know you can do it. So about a year of R D, he came to us with a master track. The 20 minute power nap band is literally like concentrated orange juice. Recovery 2 and Recovery 3 are fresh squeezed. But you'll notice in power nap 2, you're right, four minutes is the down ramp. So you're right, you are into theta in four minutes. Then you're down there for about 14 minutes. And then we have a two minute uptick. That two minute uptick, we're bringing you up to 13 hertz. So we're almost waking you out of that coma like state.

But. But then If I, if I've got two power nap, because I've done this before, like run two power nap sessions in a row. It seems to like as you just described it, lulls you from stress in the relaxation, then back up into wakefulness. But what I've found is when I have them stacked back to back, I dip back down into the sleep state. Have you experimented with stacking like two power naps in a row?

I did that this morning. I did power nap one first and then power nap two second. We have a lot of people that do that. We have a lot of people that stack that. They like the fast access point. Some people don't like ruminating in their monkey mind for those first few minutes of recovery two and recovery three.

Yeah. Now recovery two and recovery three. Did those also same thing put push you, push you out of the stress, say into relax, then pull you back out. Because I have noticed towards the end that there are some sounds that seem to kind of sort of shift me back into a wakefulness state. And if that is the case, have you ever considered making an audio that does not end by pulling you back out? Like, like, let's say somebody did wake at 2am and wanted to lull themselves back to sleep, but not have it pull them back out at like, you know, 2:50 into a, into a brief state of awakening. Have you ever thought about like ending the track with just pure relaxation so that someone then is the, as the music turns off, just stays asleep?

We have, we're working on actually sleep specific tracks. Those would be the only ones that we are designing to have no up uptick. Every other track will have a two to four minute uptick.

Yeah.

So it'll be kind of blanketed. But yes, we're working on a delta track. It's completely different. You know, there's two different waveforms we can use for entrainment and entrainment for the audience here is really just presenting your brain with a pattern and creating a harmonic oscillation. Okay. So it's a vibrational pattern and your brain's going to follow that vibrational pattern. For Newcomb, it's alpha theta. And so we're constantly working on how to create greater entrainment. We will create this sleep track, but it will not be binaural. You will not need a headphone to use the nuchem sleep track. It'll be what's called an isochronic waveform. And an isochronic waveform is played ambiently in your room and has entrainment Properties similar to Binaural. It's just not as strong. So when we launch a sleep track in the future, you will listen to it in the comfort of your room on an iPad or any kind of stereo system, and it will present your brain with delta pattern. And we do not have an uptick on those master tracks we're building.

That's great because then you don't have to sleep with the headphones on at night, which irritates a lot of people. There's one called sleep phones. It's like soft headphones that you can wear even if you're a side sleeper. But what you're saying is with. With this delta track that you could play the entire night, almost like a white noise device, you wouldn't have to wear any headphones at all. Exactly.

In fact, you'd only probably play it once through the 50 minute track. What you don't want to have happen is the entrainment properties are so strong, you can't. What's interesting, Ben, about the Power Nap 2, you can't get out of it. It's taking you down. It literally feels like it's coming out of the pavement, grabbing you by the shoulders and throwing you to the ground.

It's like it's. Again, not to over use this analogy, but it's like plant medicine to where you're just literally just laid out.

We had a German Le Mans race driver who's not prone to artistic descriptions or something. He said, here's what it feels like when I use a Power Nap 2. It feels like I'm lying on the pavement and people come and they put me in cement. I'm literally stuck there. So that entrainment property is really strong. And the point is this. If you listen to the sleep track, which focuses you in delta 0.5 Hz to 1 Hz hertz. It's not. You can't listen to it all night because then you're not getting the sleep architecture of theta. So you're gonna listen to it just once through. And it's in testing right now. And of our medical advisory board, we've had several people who are in their 70s, and when they wake up in the night, they're using it again for the second time. So you'd use it in that. In that kind of property.

So wait, wait, wait. You're talking about the new track that you're developing. Developing that plays once but then doesn't shift you back into awake state. You're saying you wouldn't want to put that one on loop Correct. Okay.

Because then your brain is literally stuck in that coma like state of delta.

Okay, got it. That makes sense.

Now another thing that you're noticing about the power nap 2 is we moved our Solfeggio music scale from the 528Hz miracle tone down to the 432 healing tone. So what's cool is, is we have something that was incredible and unique and patented, and this was done in 2015. But Dr. Holloway and our scientific team are constantly evaluating all the advances in neuroscience. And mostly what we're adding to the recipe is more vibrational elements. So for example, the Tambora instrument is a vibrational instrument out of India. We added the Tambora subliminally to the Power Nap 2 to further grip you in that entrainment properties. And we are constantly making those tweaks. So from now on moving forward, every track that we develop will be stronger, better, faster acting.

So another question here is related to kind of stacking this with other modalities. So I've been using. Well, it kind of depends on how much time I have. I've either been doing the back to back Power Nap 2s or a single Power Nap 2 while I'm in a hyperbaric chamber. Which is amazing by the way. I mean, because. Because you're kind of getting some of the sensory deprivation along with the enhanced oxygen delivery of the hyperbaric, along with the relaxation from the new calm. And then Sometimes I'll play Recovery 2 or Recovery 3, which are 50 minute tracks if I have a little bit more time. You might get a kick out of this. I actually have another track that I downloaded off YouTube that's on my phone that's a DMT breathwork track. It's a really quick DMT 10 minute track. And sometimes I'll finish up my NuCalm session and then go straight into that 10 minute track to just like hypercharge my body and get super oxygenated. And it's kind of a cool little stack. And so I'll use it with the, with the hyperbaric. But I'm curious if there are any other kind of like supplements or biohacks that you, you've personally combined this with or that you've heard others have been combining them with.

You bring up a great point. You can pretty much combine this with almost anything. So we started in medical, we started in surgeries, we started in oncology, we started in dentistry, we started implants, maxillofacial surgery. What we noticed is that when you slow down the stress response and Raise the parasympathetic nervous system. The body's more permeable anything you give to it. Meaning, like if you went in for general anesthesia, you need a lot less because your body didn't metabolize it because the fight or flight was negated. Same holds true for anything. So if you want to do some circulatory work, you could do nucalm on the Beamer. If you want to do, like, at recover, they use NuCalm with the compression boots. This is a great facilitator for any stacking of biohacking and supplementation as well. So the body, your body, my body, everybody's body is really, really smart. And it knows. It doesn't want to be invaded. It doesn't want to be invaded by a surgical procedure, doesn't want to be invaded by any type of gimmick. It just doesn't. It has a high threshold and a high resistance factor. That's all adrenaline. Newcomb negates all of that and allows your body to be more permeable to anything. We do this in dialysis. We do this with oncology and chemotherapy. You need less because the body is more permeable to anything you bring to it when you negate the factors of the fight or flight mechanism.

Now, what if I have, like, another meditation track? You know, like, you know, I've got some tracks from a guy named the Renegade Pharmacist, who has like, some. Some tracks on abundance and peace and love and joy. I've got some Joe Dispenza meditation tracks. I've got a Of Couple coupled by Emily Fletcher, et cetera. Could you. And I don't even know if this would work from a technical standpoint because I haven't tried it. Could you play meditation tracks at the same time as you're doing nucalm to kind of like be in it? Be in a state of subconscious meditation at the same time you're doing the nucalm.

Of course you could. Okay, so you're a biohacker and you're bright, and you're determined to completely optimize everything. So here's what you're going to do. You're going to get bone induction headphones, and you're going to play nucalm. Then over your ears, you're going to do this Dispenza meditation, and you're going to hit levels of meditation you never thought possible.

I actually have those bone induction headphones because I have them for swimming. There's a company called I forget. I'll find it Put in the show notes. I could put the bone induction headphones on and then have the noise blocking headphones playing the new calm and beginning the meditation. The new calm at the same time.

Correct.

That's pretty cool. I'm going to have to try this out.

That came to us through an audio file. Kind of a techno genius out of the military. And he said, this is what I want to do. Because when we're in an operation, I can't have my ears covered listening to ignite. So I have bone induction headphones listening to ignite, but I have my comms headset in so I can hear what's going on.

What about for ketamine or MDMA or. Or plant medicines that seem to pair quite well with tracts. And I haven't done this yet, but every time I listen to the newcome I think, boy, this would be very interesting to combine with plant medicine. Have you talked to anybody who has done something like that?

We have, and with exceptional results. So there's a lot of elements here. First and foremost, before you were to engage in plant medicine and that kind of journey, you'd want to do nucalm first, knowing that you're going to need a lot less of whatever medicament you're taking because your body is more permeable, number one. Number two, during that adventure, absolutely. I would go through the whole gamut. I would listen to recovery 2 or recovery 3. You may even hear things you've never heard before. But it will definitely have an entrainment property. Now you can do a lot of things to that. If you don't use the disc, you're not negating, you know, the body's adrenaline. If you don't cover your eyes, you're not negative visual stimulation from the visual cortex. So there's a lot of things you can do to play with that. We've heard very good things about it. The one thing I have heard is that if you're on any type of medicament, any type of plant journey, or even if it's just marijuana, if you nucalm it completely eradicates your buzz. It's the great equalizer. So you don't want a new calm after you're taking it unless you want to stop your journey.

So it would literally, like, let's say you use something like internasal ketamine or you were, you were using MDMA or something like that. It would negate the effects of anything you had in your system. Is that you're saying yes. Okay, that's good. To know, because that's what I was thinking is, you know, if you had something in your system, it would be interesting. You could combine with new calm. But you're saying, don't do that. Use the new calm before or after.

Use a new comb before and then use a new comb after. You know, after you want to kind of come back from your journey. Okay, don't do it. Don't do it. Don't. So say like you did psilocybin mushrooms. Don't do nucalm, because it literally will. It's the great buzz killer. It will kill your buzz.

Okay, got it. That's very good to know. Okay, so the next thing I want to ask you is actually shifting gear here a little bit. And I want to talk about sympathetic stimulation, like bringing yourself into a state of excitability, because I know you're experimenting with a little bit of technology to kind of take all the things we just talked about, but reverse the effect and actually amp you up. And I messed around with a few of the tracks you sent me. They were like 12 minutes long. And I've been messing around with them in the morning. Now, as a crazy biohacker is prone to do, I have this thing called a biocharger that's in my basement. And I go and stand on that biocharger or next to the biocharger, and I'll do a lot of kind of like twisting and shaking and vibrating or even jumping up and down on this mini trampoline I have next to the biocharger. But I'm playing these tracks, and I feel like I've had about eight shots of espresso after I play this thing. So walk me through. I think you call it the ignite. Walk me through the ignite and what that is and what it does.

Okay. Ignite is incredible. First and foremost. You've already experienced it. You know what I'm talking about. In 2015, we had a premier league soccer club come to us and say, hey, Mr. Poole, we love new calm. Our players are healing better. They're making it through the season better. They're focused better. They're just performing better. But can you make something that excites our players and gets them ready to get on the pitch? And I said, of course. We can do anything. So I spoke to Dr. Holloway, and about a year goes by, and we created the master neuro acoustic physics for what's called ignite Warrior brain. So using the same entrainment properties, remember, instead of five megabytes, one newcome tracks 789 megabytes of information. Mathematics, algorithms, physics, same properties we used, except we're not taking you to alpha, we're not taking it down into theta. We're taking you up through beta brainwave function, right through the highest levels of stress and anxiety into gamma brainwave function, which are neural oscillations that are between 39 and 41 hertz. It's a type of band in the brainwave function of a human. So what this does and what you notice is this will up regulate the motor strip output. So your premotor strip and your motor strip, it has a pan brain effect, literally will create laterality, balance and dexterity. It elicits dopamine. It'll increase your muscle output, up regulate all your five senses. You'll notice your peripheral vision is better, your olfactory is more tuned, and then there's a fine tuning in the cerebellum that increases your motor skills, balance and muscle memory. So you're doing this as a, you know, prep for whatever. I would highly recommend during competition or during a run or during a bike or during anything. Use, use the ignite and see your endurance and your strength just blow your mind.

Yeah, it's pretty nuts. I actually, I used it before my Russian kettlebell certification. I, I played the track before I did my snow snatch test, which is 100 snatches in five minutes. I published this to Instagram. I wound up doing 115 snatches in five minutes. And I don't know how much of that was the ignite track versus the actual training that I did. I'm in no way saying that you can't, you know, they shouldn't do adequate training, but this type of thing as a supplement to that is pretty amazing. Now is that in full development? Is that something that comes with the nucalm or is Ignite a totally separate, separate thing people purchase or how does that work exactly?

So Ignite is quite fascinating. We first brought this to market in March of 2016. So it's been on the earth for four years. It was originally designed for elite operators in United States military special forces and our professional athletes. With a select few people we provided access to. We have never commercialized it. It is on a separate app. You know, early on we thought, hey, let's just put this into the new call map. And then we thought, wait a second, there's doctor teams and hospital teams that are preparing people for surgery. If anybody makes a mistake and you put the disc on the eye mask and then you hit ignite, we will Create a big problem in operation. So we can't do that. So what we do today is. And for your listeners we'll get into nucalm and how to get it. But for your listeners we will provide, after a week or two of use and creating some habituation of new calm, we will provide access, but it is confidential and it is a beta app. I think in the future, Ben, probably early Q1 of next year, we will launch it in its entirety. But something I think that's cool to note, this literally jacks you up in the last three minutes of the track is pure warrior brain. It is literally 39 hertz. Okay. And so you wonder, well, how can you jack me up through the high stress zone and I don't create an anxious response. There is a modulator in there and we have a constant 14 hertz which is basically your sensory motor rhythm. And this helps keep the listeners balanced and it helps you not have an anxious response. So you just get jacked. I listened to it in the car. I was driving home from a New.

York business trip, speeding ticket.

It was crazy. So I was listening to one of our tracks that's not released. Basically we put the physics underneath Freebird. And I was driving and I was talking on the phone and I looked down, I was going 117 miles an hour on the Jersey Turnpike. And I said, oh my God, I cannot listen to this, I'm gonna kill myself. But you, as you know, you literally just get in the zone. So what happens is we've created kind of this pattern. We didn't create it. Our military and our professional athletes have and it kind of works like this. People get up, they do new calm for first. If they have time, they'll do recovery two or recovery three, the strongest track. And it really negates any sleep debt they created the night before and gets them good and balance. Then they'll get up and use Ignite. A lot of people stop drinking coffee just using Ignite. And we caution them, you can listen to as many times as you like, but if you start feeling agitated like you're over caffeinated, stop listening to it and then they will go perform, do whatever. If it's a professional athlete after their game and it's late and they've done done their media and they've done their shower, they'll do nuclear magenda restore or a lot of teams on the way to the arena or in between periods, they're listening to Ignite. So we've been working with, we've been working with professional athletes since 2011. And the only time I hear from these athletes is every 90 days. Our Ignite track kind of goes offline for a day, and that's the only time I hear from these guys.

You should. You should develop a disc for ignite. Like, a disc that vibration vibrates more at the frequencies of, like, epinephrine, adrenaline, et cetera.

We are.

Dang it. I was going to ask for royalty on that idea.

Well, we're looking at hydrogenized water, and we're looking at B12. We're looking at some ways to augment that side of the equation. So here's something that we will always do. We will never come to market in a commercial enterprise and have just an app, because we're not a software company. We're a total solution. And there's biochemistry associated with everything. So even with the sleep architecture we're working on and the Delta neuroacoustic software, it will have a disc. That disc, as you can presume, probably will have some kind of melatonin in it, some type of upregulation of GABA and maybe casein or probably 5 HTP, which is a precursor to serotonin. Everything we'll release in the future will always have a systematic approach and a disc associated with it.

Cool. I dig it. I just. I love what you guys are doing now. Like I mentioned at the beginning of the show, this thing is not cheap. Like, it's a few thousand bucks to get one of these NuCalm devices with the audio, with the discs, with everything else. But you emailed me, like, three days ago and told me, you guys. Because you knew this was something that, for a lot of people, might be a little bit financially difficult to get their hands on. You guys have some kind of a new program you're rolling out, so fill me in on that, because I think that that happened the last time we podcast. A lot of people really wanted it, but thought it was. It was pretty prohibitively expensive to get the full Newcomb system. So walk me through what you guys are doing.

It was. And it is. And just. Just for people's edification, you're not paying for the cost of goods. You're not paying to get access to a headphone or an app. You're paying for 18 years and $22 million of research development that goes into creating the only product of its kind. And we do. You know, it's cost prohibitive. When we first launched in 2010, it was mostly to the medical community. It was 5000, $995. As we progressed from 2016, started becoming more consumer focused, it was still a highly regulated Class 3 medical device. FDA, Health Canada and all that stuff. And that was $4,695. But you're right, we will never help the masses. And that's our goal, is to help people with a price that high. So in January of this year, we put together, after about six months of research, what's called the Mastermind project, and we launched it in February. The mastermind does two things. One, it provides to our customers a $2,700 discount, which is 58% off the retail price of NuCalm. And all you have to do is you have to use nucalm. Well, why would you get it if you're not going to use it? And you have to participate in a survey once a week and maybe a conference call every other week. What we're doing here is we're trying to collect real time voice of the customer research and data so that we can build an app and future products that address your specific needs and people just like you. So this is kind of a win win. We really just launched it through a 4email campaign in the last two weeks, and we've had a couple hundred people join just through the Internet and just through survey instruments that way. So it's $1,995, which is still not inexpensive. We get that it gives you all the bells and whistles of the NuCalm product that sells for $4,695, including lifetime access to the NuCalm app. One of the nice things that everyone likes about it is the thousands of people that currently have nucalm have lifetime access to what we do in all of our future developments in nucalm. So the Mastermind, you get it, you're welcome to it. You fill out a survey once or twice a week, might be two or three minutes. There's also this voice recognition, auditory physics we're working on, which we're going to be able to do medical grade HRV for before and after on our app, and we're asking our Mastermind participants to help us build out the data set.

How are you going to measure hrv?

This is absolutely fascinating. In fact, we just interviewed the CEO of this company, he's a physicist, and we said, hey, so why would, you know, why would we do this instead of galvanic skin response? Or why would we do this instead of some of the complicated HRV that we have? He says, well, heart rate's fine, but it's you know, immediate cortisol is fine, but you have to test in the morning. There is so much information in voice and you can determine so much from voice that they currently have an FDA product. They evaluate the efficacy of drugs that come to market. They can also determine through your voice things like your if you have Alzheimer's or not. So I don't know. The complexity is incredible to me. But what we're doing right now is we're capturing 1,000 data points and the person has to read a couple sentences and it captures their voice. And there's just millions of data points inside that couple paragraphs of voice capture. And then they're going to take all of this data and determine benchmarks and we're going to measure HRV in a medical grade sensitive and accurate measurement to showcase to you, hey, right now, before you nucalm your stress levels at a 7 out of 10 and yesterday you had a 5. And then you're going to nucalm and you're going to read a piece again from this canary speech and you're going to see what Newcomb did to you. So this biophysical measure is really important in the future for us. You know, in our last podcast, I shared with you all the work we did with the NASA algorithms and Dr. Chung Kang Pang. And it was very sophisticated, very complicated, very medical grade. We can't bring that to the consumer. We can't ask you to put a single lead ECG device on your chest and then download data and send it to our mathematicians at Harvard and spit out a report you don't understand. So we've been working behind the scenes for the last year to find a partner. And we did, and we're very pleased with bringing this project to market. So the mastermind is $1,995, 58% discount off of today's new call. And all you have to do is use it and participate in surveys once a week and maybe a conference call. We're also doing video conferences and we're doing a lot of educational series with monks and with some of the top doctors in the world and professional athletes. We're building a community for them to help us.

Okay, so basically you're getting a significant savings on the device, but in trade you're doing surveys and, and you're doing those HRV check ins with the speech recognition technology and basically committing to being a little bit more involved with the data collection piece. But because of that, instead of getting the whole package for like 5,000 bucks, it's like a touch under 2,000.

Correct. And guess what? People are loving it, especially in today's climate where people need it.

Now, if people go to the Show Notes and they get a new column, I know that the last time we podcast, you gave people $500 off the new color home. The code was. Was BEN500. Now, with the Mastermind project, can they use that same link or that same code or how do people access the Mastermind project if they want to get this thing without paying the $5,000?

So we will also develop a landing page, and we'll work with your team so that when they click through and say, hey, I'm Interested, they'll have two paths. They can go $500 off the $4,695 new calm or they will get a hundred dollars off the $1995 mastermind. Okay, okay. Inside of that, inside the Mastermind, we're doing two more things for you. Number one, we're upgrading everybody from the New Calm disk to New Calm Pro disc. And number two, after a couple weeks of use, we're unveiling Ignite.

That's actually what I wanted to ask you. People already own the New Calm. Are they already getting the disks anyways?

Yes.

Okay. All right. So if somebody already owns a new com, they probably already know that you launched the discs. You've been sending those out.

Yes. Oh, yeah. No, the disc. The disc currently is about 30% of our business. So it's a true razor razor blade model. And as you as you noticed the ease of use, we wouldn't be working with the United States military special forces if we still had the CES device and neural patches and batteries. That ease of use has changed everything for our business.

Okay, cool. I dig it, man. This is. This is awesome. So what I'll do is when you get with my team and you get together a link for all my listeners to go try the Mastermind project, I'll put that in the show notes. And then if people just want to get the full meal, deal without messing around with the data collection, the surveys and stuff like that. And you just want to buy this thing outright. I'll also put a link in the show notes for that. Or honestly, you can just go to BenGreenFitness.com new calm and the code is BEN500. That's n u calm. And the code is BEN500. But then everything else else that we talked about, and what I'll do is I'll wind up linking to your guys's link to get to this Mastermind project, you go to BenGreenfieldFitness.com new calmpodcast2 like Nucalm podcast the number two. And I'll put all of that in there. And again, for all you listening in, I don't necessarily do a lot of almost I feel like this podcast was. It kind of sounded like maybe a commercial or something like that because I was waxing so positive about this thing. But again, like I'm not BSing you. I use this thing every day and often multiple times a day. And it has been a life changer for me. Conferences, airplanes, long haul, travel at home, you know, napping, anxiety, stress, you name it. This thing has been a lifesaver. Now the disc is out and I don't have to carry around the clunky stimulator or put on the messy cream or anything like that. It's even better. And now they've got this ignite track coming out and I mean it's just, I totally dig it. And like I told you guys, like I'm texting Jim every few days asking him questions about recovery two versus recovery three and you know, and back to back power naps and where to put the discs. And he's been incredibly helpful and it has made this thing just a complete non negotiable for me. Like it just, it works. So anyways, I'll put links to everything again in the show notes@BenGreenfieldFitness.com NewCompodcast and Jim, I want to thank you not only for saving my ass and developing this thing, but also for coming on the show yet again and sharing your information with us.

You're awesome. You're crazy. We love it and we love to. This is all about awareness. You can say, hey, it sounds like a commercial marketing is, is called telling people what you do. And that's what we're doing, telling people what we do.

Yeah, yeah, I dig it. All right, well folks, leave your comments, leave your questions, leave your feedbacks. For you trolls out there who don't believe in energy medicine, go ahead, hop on, make fun. But I'm telling you, don't knock it till you've tried it because the thing freaking works. So. BenGreenfulFitness.com Newcomb Podcast 2 that's Nu Calm podcast the number two. You can get this device if you want it@BenGreenfieldFitness.com Newcomb $500 off use code BEN500 and that's it. So thanks for listening in and Jim, have an amazing day, man.

Be safe. Be well, everybody. Thank you.

All right. Later, everybody. Well, thanks for listening to today's show. You can grab all the show notes, the resources, pretty much everything that I mentioned over over@BenGreenfieldFitness.com along with plenty of other goodies from me, including the highly helpful Ben Recommends page, which is a list of pretty much everything that I've ever recommended for hormones, sleep digestion, fat loss, performance, and plenty more. Please also know that all the links, all the promo codes that I mentioned during this and every episode helps to make this podcast happen and to generate income that enables me to keep bringing you this content every single week. So when you listen in, be sure to use the links in the show notes, use the promo codes that I generate, because that helps to float this thing and keep it coming to you each and every week.