The First Civilians In Space Flight, The Dark Side Of Curcumin, Rice Bran Extract, Sea Buckthorn Oil, The Reason For Living Is Giving & Much More With Entrepreneur David Perez.

On this episode of the Ben Greenfield.

Fitness Podcast, we always say the secret to living is giving. There's a reason why I've been on a mission to contribute to others, not only to save lives, but also to find pain relief. Forget about my products. I don't want to sell you anything right now. What I want to sell you is on yourself. Because if you eat healthy, you probably don't need supplementation. People that have been suffering for years, normally under 30 days, these people are living a normal life, pain free help.

Performance, nutrition, longevity, ancestral living, biohacking, and much more. My name is Ben Greenfield. Welcome to the show. Well, folks, you may have heard, if you've been listening to the podcast recently, that I went on a trip to San Diego. I always like to travel to areas of the world where I can find a bunch of kindred spirits and podcasts about all sorts of interesting things and possibly throwing a little ocean and sun and sand. I won't complain about that. And recently I was on a trip to San Diego, and you may have heard an interview that I released during that trip. One with Navy SEAL Nick Norris, and then also one with hydration expert Tracy Dewes. And when I was there, Tracy actually introduced me to a friend of hers named David Perez. Now, I wound up having a dinner a couple of times with David, and man, we geeked out. We geeked out hardcore. It's kind of stuff that I wish I had had a podcasting microphone attached to my forehead for, because we were talking about like, you know, curcuminoids and these fringe ingredients in the supplements industry, this bright orange compound I'd seen years back in Finland that he had extracted. And just a fascinating backstory on him too, in terms how he came to kind of be interested in things like neurological inflammation and chronic inflammation and curcuminoids and a lot of the things that we just kind of geeked out on. So the fortunate thing is that although I did not have a podcasting microphone attached to my head, I actually did somehow manage to get David on today's show. Actually, David, are you at your condo that I visited you at when I was down in San Diego?

Yes.

Okay, so you're probably looking out over a beautiful beach because I remember that particular room.

Yeah, this morning was magical. I Woke up at 4am to be on Success magazine's podcast on Clubhouse. And the moon was setting right on the ocean, right where the sun sets. It was a full moon and the whole ocean was lit up at 4:35am it was amazing.

Well, speaking of Clubhouse. You also popped my Clubhouse cherry. I remember we were at a party the night before. I had dinner over at your house, and I had no clue how to use Clubhouse. You literally opened Clubhouse on my phone for me and showed me how to go into a room and talk. And since then, I've actually recorded a couple of podcast episodes of Clubhouse. So thank you, I think, for introducing yet another social media platform into my life, which I needed. Kind of like I need another hole in the head. But, you know, at least you, you showed me the ropes on Clubhouse, so thank you.

My pleasure.

And anyways, you know, I visited David. I actually went on a walk down by the beach where he's podcasting to me from right now, and he made me some wonderful lamb chops and we drank some wine and talked more about supplements and the supplement industry as a whole and David's intriguing backstory, which we're going to get into. But David, over a career span of four decades, has founded a number of successful entrepreneurial ventures. He's launched several different disruptive technologies. He's been at the forefront, particularly of coordinating things like large scale natural disaster relief programs and rescue missions at ground zero, and has now kind of developed a nutraceuticals company that is specifically focused around some pretty interesting biotechnologies on the nano scale that we'll get into. Don't worry. Those of you who are afraid of nanorobots taking over your body, we're not talking about nano robots, but more nanotechnology when it comes to making molecules very, very small so they have better bioavailability for your body, which is kind of cool. So we're going to talk about that. David also, like I mentioned, is very involved in these large scale natural disaster relief programs. He was one of the guys who formed one of the first rapid response groups to go down to Hurricane Katrina. Did the same thing in Haiti when they were devastated by an earthquake. He's wrote and submitted over $22 million of grant proposals to keep hospitals and trauma centers functioning in order to save lives. He's received the Southern Command Commander's Coin and Deputy Commander's Coin, awarded for excellence in the service of his aftermath for the Haiti Earthquake Relief Lee, for the Cholera Response Initiative. He has a real, real heart for helping people, which I like, but he also has a heart for, for geeky things when it comes to hunting down cool superfoods and harnessing their ingredients to make all of our lives better. So he's doing some pretty cool stuff. And he's also going to go to space. He's going to be one of the first people to go to space. I remember you telling me about that, David. So let's, let's start there because that's kind of a fun story. You've got a seat to go to space, I believe on one of Richard Branson's new initiatives for civ, being able to go to space or at least fly from LA to New York in like five minutes flat. So tell me a little bit about that because I find that intriguing as well.

Well, yeah, in 2005 when I was heading back from Hurricane Katrina, I got home after two weeks of just, you know, non stop. I lost like 35 pounds. So I sat down with my two boys, they were 8 and 10 years old at the time. And we're watching a Discovery Channel show, talks about the future of space travel. And I look at my boys and they look at me and they said, dad, that's so cool. I said, yeah, I'm going to go to space one day. My boy said, dad, stop lying. You know that. Stop it. You're just always, just stop kidding around. Don't lie. I said, no, son, I'm going to go to space. And then two weeks later I'm on an airplane on Virgin Atlantic airplane for class, going from LAX to London. And sitting next to me is a young kid, 18, 19 year old, and he had his laptop, his IBM ThinkPad open. And I see, I see these space shuttles, like going to space, these like animations. And I'm like, wow, that's really cool. I said to the kid, I said, hey, what is that about? He goes, oh, go talk to David Clark. We're just launching. My father and I are launching Virgin Galactic. I said, yeah. I said, who are you? He goes, I'm Sam Branson. So Richard's son's sitting there and I go see David Clark. I said to David, I said, are you really selling tickets? He goes, yeah. I said, how much are they? He said, okay. And he said, I wrote him a check. I said, I need a receipt as soon as possible. I go back five days later, I'm home with my kids. I get a FedEx from Richard Branson with like a huge, like a four foot by three foot post. Like it looks like a huge booklet, real thin and it's got the whole, the whole thing of going to space. And I show it to my kids and my kids are freaking out. And that was my, that was my, my first foray into getting a ticket. I thought I'd be going in the Next five years. But they got delay. And I met Richard at a couple cocktail parties over the next couple years. And, you know, we, We. We love what he's doing, and we're supporting each other in the nonprofit world. He's been a great asset, especially my Haiti mission. I couldn't have done it without him. He. He let. Let us use his. His fleet of Virgin America planes to transport medicine doctors, nurses, medics at a time when we need it. So that's the. The good thing comes about. The reason we. I say for living is giving, right? That's. That's the ability to give back to others. And I've been so bl. Time to be able to give back. And Richard is one of those great philanthropists and great human being.

The reason for living is giving. I love that. So I have to ask you actually write a check to go to space. Are these pretty hefty checks to get a seat to be on the spaceship, so to speak?

Today it's about. I think they raised it by 50,000. So it's 250 now. It used to be 200,000.

Wow. I hope that includes peanuts.

Well, most people don't realize as you go 95,000ft and you're only in space for, like, five to 10 minutes floating, and then you come right back on the re entry, it's a glider coming back down. So you're actually taking off. If you go to virgin galactic.com you can see the whole process. So you're actually launched from a bigger plane spaceship one. They call it Unity. And then. And then you have another shuttle that has, like, a booster and that goes right up. So you go from 50,000ft to 95,000ft. The whole round trip is less than an hour and a half. So it's not. It's not. It's not like you're, you know, landing on. On the. On the moon or Mars or anything. But yeah, I do want to go to Mars. So that's another. That's my next.

You don't have to put on an astronaut suit and step outside of a spaceship and go plant a flag on a foreign planet. You just basically just brace yourself and go to space. And I'm curious why you know, that. That's. Honestly, that's a chunk of change to go, you know, outside Earth's atmosphere for five minutes. What's your. What's your motivation? Why is it that you want to go up there?

Well, it allows Richard, by supporting Virgin Galactic. They're a public company, and they're doing very well. By the way, by, by supporting Virgin Galactic and Richard's mission. It's not about a joyride. It has nothing to do about a joyride. If you, if everybody goes, you can go on online, look at space billionaires. Space billionaires. You'll see Bezos, Elon Musk and Richard. I was, I actually was my cameo appearance in, in that documentary. It was filmed by BBC and that came out in 2018. I just saw it for the first time last week during Super Bowl Sunday. I saw it. They sent me the link. I never downloaded it. But it's pretty cool because if you look at the vision about what space travel is all about, it's really about, you know, breaking new frontiers for manufacturing and R and D. So if you think about it, Bezos idea is to move all of our manufacturing everything to space where all. There's a ton of minerals up there in space. And like a Battleship Galactica where you build these factories in space because everything is lighter, it's cheaper, and the temperature's right and the conditions are right. And then you'd make Earth a residential, so there'd be no pollution, no greenhouse gases, and Earth would just be a residence, you know. So that's Bezos idea and I love it. So this space, you know, this space travel is all about, you know, getting things like imagine if, if it's your father or your mother that needed a heart and, you know, they had an hour to live and to be able to transport a heart or an organ, you know, it's amazing. You know, so FedEx would, you know, basically revolutionize. You could have things within hours. Oh, man, not days anymore.

Heck, just. Just being able to get, to get from the, from the west coast to the east coast in five minutes would be incredible in terms of time efficiency. I don't know how scalable that is from an affordability standpoint for most people, but I mean, still, that's. That in and of itself is incredible. And the whole idea of the, the mineral, I guess, like, what would you call it, mining in space when we're, when we're talking about minerals. Are you talking about minerals specifically that could be harvested and then used for technology here on planet Earth? Like whatever computers or cars or something along those lines.

Oh, yeah, there's a ton of minerals up in space that are just amazing. And it's easy to refine them and produce them and manufacture it. But you can manufacture cars in space. You can manufacture everything in space.

You would actually manufacture in space.

Absolutely, yeah. All the, all your manufacturing could take place in space, everything. Wow. You know, zero gravity. Think about it. Just, it's, it's. You have to watch that documentary.

So what's the name of the documentary again?

Space Billionaires.

Okay, I'll link to it in the show Notes.

Yeah, yeah. Well, I'll post a link and I'll send you the link. You can post it on your website. It's great.

Okay.

You know, travel, travel. Think about it. You know, people were paying $20,000 for the Concorde. I think Richard could probably do it for 10 to 20,000 for the price of a first class ticket. You know, 25, 30,000 bucks. A lot of people, a lot of business people would do it, you know, to have those face to face meetings, especially on the Jewish religion. We only have 24 hours to bury our debt. So now it just like I could tell you right now, just the Jewish community would spend that $25,000 to be, you know, in Jerusalem or in Tel Aviv to bury their dead and not miss the funerals out of respect. So there's a lot of people that would do that, you know, so, you know, there's so many advantages here. Imagine changing the future of our warfare, our military planes. So Virgin Galactic in Mojave, I visited the factory. They actually make the engines, the fuselage. They make everything. The space shuttle's made there and all the rockets are made in Long beach as well. So they have some amazing technology. Richard's way ahead of the game. He's just an amazing. George Whiteside and Loretta, they're, you know, George, the president of Virgin, they're, they're amazing. What they're doing at that group is, it's mind boggling. I spent four days there with the whole team and, you know, filming this documentary and just getting the underpinnings of, you know, what they're doing and watching them build this stuff. They used to subcontract stuff before, but now they build it all homemade. It's going to change the airline industries. If you think Boeing and McDonnell Douglas and Airbus is interesting, these guys, smithereens, they blow them to smithereens.

Wow.

What? Boeing will take 50 years to deliver. Richard will do it in five.

Wow. I find him incredibly interesting. He's actually a guy who I also want to interview on my podcast sometime. I think I was telling you this just because I find what he does absolutely, absolutely fascinating. And so, yeah, I'll link to that documentary and, and everything that we discuss. If, if you're listening in right now, you can go to BenGreenfieldFitness.Cost.com. if I can talk today. Slash Perez. P E R E Z, which is David's last name. BenGreenfieldFitness.com Perez. And I'll link to everything that David and I talk about. I would love to delve into space even more, but there. There are some other things that I really want to get a chance to delve into that I think people are going to find pretty interesting. You know, you. You mentioned just now you're Jewish. I don't recall where. Where you're from. I think it's. Are you northeast?

No, I was born in Casablanca, Morocco. I'm a Sephardic Jew.

Oh, Really?

I left 2 years old to Montreal, and I've been in the US since I'm 7 years old. I got naturalized when I was 13. But. But yeah, I'm a. I'm. My first language is French. And by the way, you spelled my last name wrong. It's P E R E Z. All right, so it's not. You said P R E Z just so you.

Oh, oops.

Just in case.

Yeah. P E R E Z. That's. That's what I meant. That's what I meant. My. My.

Tony Perez, the baseball player.

My brain is apparently still catching up with my tongue today.

So my ancestors came from Spain, so that's why. Spanish last name. But okay, in Morocco, we spoke French first, and then I learned Hebrew, my second language, and English is my third language. And I never went to kindergarten. I went right to first grade when I was 7 years old.

Oh, wow. Wow. And you. You actually had a really interesting experience that I think maybe even framed some of your interest in. In chronic and neurological inflammation in general. And. And that was basically a trauma that you shared with me at dinner one night. And it was actually a pretty profound story that I think would be very interesting for people to hear and give folks a little bit more background, I think, also about why you said something like the reason for living is giving and why you've done so much, particularly for natural disaster relief. And I'm curious if you would be game to open up and share that story with the listeners.

Okay. This is my first podcast, and I've shared the story on.

This is your first podcast ever.

It is.

All right, well, like I said, popped my clubhouse cherry, so I'll pop your podcasting cherry. My apologies for that analogy, but it's the best one I could think of in the moment. So. So, yeah, go. Go ahead and fill us in.

When we came to this country, my father was not a good man. He never said he loved me, but he beat my mother and sisters almost up almost every day. And my oldest sister at the Passover table last night told me how he took a hammer right ahead and cut her head open. She had to go get stitches right on her head, which is sad, and broke her nose. And he used to beat my mother up a lot. He was just not a good man. And at 10 years old, I put a butcher knife to my chest to basically say, if you don't stop beating my mom, I'm going to kill myself. And he stopped beating them. Police and took him away. And my sisters hadn't seen him until they buried him two years ago. We were on welfare for a couple years. Then my mother remarried and I hustled. I was selling seeds, garden vegetable and flower seeds, door to door at the age of 10. And whatever we can do to make a living, to bring food to the table. My mother worked three jobs to take care of us. Anyhow. I got from selling seeds to raking leaves and mowing lawns and shoveling snow. And then I realized that I could have my elementary school buddies help me. And I hired five kids. I gave them a buck an hour, and I kept the other three. I was making like 100 bucks a week when I was young, 10, 11. Then I started working as a stock boy in Philadelphia. Made a couple hundred bucks a day, and then I ended up becoming a salesman and becoming a manager of the store at 15 years old. So I was a hustler in Center City, Philadelphia, managing electronic stores, which, you know, if you guys remember, the old record stores with the Israelis in Philadelphia, New York. And, you know, one of the owners there gave me a break, and he gave me credit of hundreds of bucks. And I was buying and selling car stereos and techniques, turntables, Newmark mixers, and, you know, big sound system, Bose speakers and so forth. So, you know, became a little dj. I was having fun, making some good money, and I was buying fancy cars and. And then I started another company when I was in high school, and I grew that with my sister Linda. We kind of grew that pretty big. We put a lot of money in the bank and we were doing great. I went out and used to buy all sorts of fancy cars that, you know, my passion was going fast. I didn't do drugs, no alcohol. But I love driving fast, right?

Or flying fast to space.

Yeah, yeah. I mean, there's probably not a day I didn't go over 100. Ever since I was 15. My first car was a Fiat X1 9. Then I got launched at Scorpion and then I started buying high speed Mercedes and then I bought. My dream car was this Porsche Strosak. It was a 928 back in 1986, if you guys knew what the 928. It's funny because the new Porsche Panorama looks just like the Strosak was, except it's four door. But imagine that panorama in a two door with a top speed of about 212 miles an hour.

Holy cow.

I was a V8. Yeah. So I, that was my dream car. Waited a year for that car. In between that I had a little Lamborghini which sucked, it kept breaking down and you know, there was a Countach back then, but, but anyhow, that Porsche was my dream car. I drove that car so fast, everywhere I went fast. My mother said, you better sell that car, you're going to kill yourself. And I actually had the car up for sale the morning of my accident. Long story short, I, I had a terrible car accident with a date in the car. Her name was Michelle. And I was driving too fast. She said to me, slow down, I'm scared. And I said, don't worry, I've never been in an accident. And I asked her what she wanted to be, what she was going to do in college. She just, she was 18 years old. She just graduated high school. Juice, top of last. Beautiful young woman, amazing. She says, I want to be a doctor. I want to save lives. And you know, a few minutes later, I swerved to paint. There was a dollar toll and you know, Atlantic City Expressway. I kind of swerved to miss a bunch of cars. I ended up on a median, didn't hit any cars. Car spun out of control, hit a tiny little tree and I was unconscious for a couple minutes. And gasoline was all over us and a car stereo was blaring and all electronics were going. And I woke up after a couple minutes and I hear like a hundred people surrounding the car. Everybody say, get away, get away, the car's gonna blow up. Like praying to God somebody would help get us out. I was trapped in the car. We both had our seatbelts. She was unconscious and I was full of blood. I broke my nose, punctured my sternum, punched. I'm sorry, punctured my heart. My sternum cracked horizontally and I broke both knees and I was full of blood. And I looked up, the sunroof was closed. And I just prayed to God, please, please help me get out of here. And somehow the sunroof just opened all by itself. While the music was blaring, I slid out of the tiny little sunroof. They were like 18 inches back then. They're real small on the Porsches. And thank God I was skinny and I just got right out of the sunroof. And then nobody would help us. I'm asking people to come help people. It was like gasoline was everywhere, all over the grass, everywhere. And people saying, no, stay away. And the guy who took photos of my car that morning was watching me. He was there. He was, because my car was for sale. He was in the audience and he wouldn't help me. And it was crazy. But I broke the window, pulled her out, and she wasn't responsive. Not a drop of blood on her. And she passed away very, very soon thereafter. And, you know, I ended up going to the hospital and I was there for five days. Had a severe concussion for six months. I couldn't feel my head for six months. I pleaded guilty. I was convicted for vehicular manslaughter. I spent a year in a county jail in Cape I. I spent five years doing. On probation. I was doing community service. I worked in a soup kitchen in Camden, New Jersey, feeding the homeless and the poor from 4:30 to 8:30 every night. And, you know, I had to report to my probation officer every Monday morning for five years. Changed my life. You know, when I was five months in maximum security, I was in a little jail cell and it was tough.

Wow. And maximum security for an accident that. It was obviously not malicious intent, obviously, you know, and not to put words in your mouth, but, you know, possibly, I suppose, excessive speeds and irresponsible driving. But, you know, I was unaware that type of punishment was handed down.

I was the first person in America convicted for vehicular manslaughter without drugs or alcohol or any mental illness.

No kidding.

Wow. The judge was a Jewish judge, Stephen Persky. And I decided to do a bench trial, not a jury trial, because I was guilty. I was racing with three other Corvettes, my friends. So we were racing down the freeway. So I pleaded guilty and I told them, everybody, I mean, hundreds of people saw us racing. So. And I was. It was a Saturday night. You know, it's like June 20, 1987 is like, you can't miss people racing in and out of traffic. It's bumper to bumper. And we're just like, just racing. It's the craziest thing. But look, at the end of the day, the judge said, david, we investigated you. If you had financial problems, mental illness, tax problems, any problem, I could have not sent you to jail, but you knew what you were doing. That's why you're going to jail. You know, it's actually I felt so ashamed, you know, not because of, you know, the accident. I felt so ashamed of taking a young woman's life who had her whole life ahead of her, who wanted to be a doctor. She wanted to save lives. And yet her mother, her father don't have their daughter, the brothers don't have her sister. And I, I wanted to take my life, you know, and I just wanted to end my life because I was ashamed. But then I realized if I take my life, what would it do to my sisters and my mother, my three older sisters that raised me, what it would do to them and all my cousins, you know, it's not fair to torment them because I saw my mother coming on the visits twice a week and how she aged and how she was mourning not only the loss of the young woman, but mourning the loss of her son, you know, scared for me in jail. So I realized that God has amazing plans, that Michelle's. Michelle did not die in vain. She is basically my angels, my spirit. She's with me, her spirits with me every day. And I honor her every day. I tell my story to literally over half a million kids in high schools. But I tell my story every day to at least one person. And sometimes I'm clubhouse. I can reach a few thousand people a day. And her spirit let me to do the great works that we're saving lives. We've probably saved over a few million lives together. I got an interesting phone call Saturday morning at 8am from Yvonne Cagle, who's a medical doctor, who's the astronaut. Our new chief medical officer at Nourish Me. She'll be joining us very soon here. She. She called me up with tears and I thought. I thought maybe she changed her mind, but she said, david, I saw your arts and entertainment video bio of the year. And she says, I've been crying for the past hour. And I just want to let you know that don't blame yourself because Michelle is saving more lives through you right now than she could probably have ever saved as a doctor. So we're on a mission. Michelle and I are on a mission to reduce inflammation and help people with all the suffering of the pain and help people with their mental illness. Because, you know, an inflamed gut is an inflamed mind, inflamed brain, inflamed body. People do crazy things. They commit suicide, they kill other people. They do all these school shootings, they go to war. So that's the mission, and that's why we're here today, is to talk about our mission and honor Michelle and her family that have given me courage to speak for the first time to millions of people through you.

It's a powerful story, and it's one of those things where when you told me this story and I had forgotten many of the details because this was about two or three months ago in San Diego, I simply remember being overwhelmed by really hearing how someone like you at the pinnacle of what many would view as extreme success and having made it, so to speak, you know, fast cars, lots of money, you know, and. And a thriving business, basically experience what you went through and coming out the other side with this profound realization that there is so much more to life than personal success. And, you know, as you. As you voiced once again, you know, the reason for. For living is giving. And the. Even the reason for. For owning wealth, for example, is to be able to spread that to other people. And I wish that others who have found success are able to hear this message because it's so easy to be in this for yourself and to experience that ultimately unfulfilling level of happiness derived from personal wealth, but at the end of the day, basically lose your own soul because you've kept that wealth to yourself versus spreading it to others and helping others. And I really admire what you've done with your welt since then because it seems like that really lit a fire under you in terms of what you began doing after that point with your relief efforts and your rescue missions and these natural disaster programs that you became involved in.

Yeah, I don't think I would be the person that I am today if. If that tragedy had not happened. It redefined me. I reinvented who I was because I was a cocky young guy who was the youngest. I employed 180 people. I had offices in five states and a very successful business. I was one of the largest Sony dealers in America for five years in a row. And I was also in the cell phone business. I had just started two years before in the wireless business and operated in California as one of the first privately owned reseller. Eventually sold that business to, you know, Craig McCall McCall Cellular. They bought the assets of LA Cellular. And then I sold one other business to a big company that was owned by Motorola. So, you know, we. We got into the software business, building billing and rating systems and fraud control for cell phones. So we, you know, we had a big success in the wireless sector. And I took, you know, I was at my peak and I, and I had to leave for, for a year, just, you know, but you know, they say that the comeback is always greater than the setback. So for all of you people out there who thought life over after a tragedy, you know, lift yourself up, honor the people who you may have hurt, the people you may have killed, the people who may have died in an accident, I don't care. You know, I spent a lot of time with inmates after this, seven months while, seven months in minimum security. And I was able to, you know, go in there and give them all a hug, tell them all I loved them and pick them all up. Because, you know, when I got there, nobody was guilty there. They were all innocent. When I left, about 80% of them had admitted that they had done the crime and they were to do the time. Like me, I was the only guilty guy in the jail. The first, the first, you know, after five months, being released out of maximum security, going to minimum security. But you know, we can do great things with our lives. No matter what, we all are going to have a tragedy. You know, whether we lose a family member or everybody, you know, somebody that's going to be in an accident, I mean, car accidents is like 1 in 100,000 your odds. If you google the odds of dying in a car accident, a bicycle, you'd be surprised. So we're all going to know somebody. So honor those people and give back to, and pay it forward and find a way. And when you pick yourself up out of the ashes, I can just tell you I've lost everything three times financially in my life. Once with my car accident and the other two times with the stock market decline in 2001 and 2008. I had to start all over. In 2008, both my brother in law, we got clobbered, you know, and he turned around and started Suji Juice. I helped him build that company. And then just recently he started Rowdy Energy, which is another amazing company. So, you know, our families faced a lot of resilience over the years, but we bounced back every time because two things. One, we love ourselves, we believe in God and we're grateful. If you practice gratitude and if your attitude is always gratitude, people will surround you, they will help you. You know, I, I had to disclose my accident to when I sold a few companies and when I, you know, every time I build companies and I bring partners on, even Michael Dell invested in my company, my fourth company, and I told him about my accident, you know, right up Front, you know, before you even want to see me or talk to me, you know, I said, here's the deal. I've been. So I'm up front. You got to be transparent with people. Let them know your story. Because everybody has a beautiful story. Good or bad, it's your story, and you don't want to hide from your story. This is the story. You know, So I had a second accident. My second accident. I was driving. This time was. My daughter was in the car. She was eight years old. Five years ago.

So this was several years after. After the initial accident.

Yeah. The first accident was in 1987, 34 years ago. It's a long time. Right? Let me just get that right. Let's see. At 87 to 20. Did I get the math right? You may want to edit this section.

Approximately. Approximately 37. Yep.

Yeah. So it was. Yeah, approximately 37 years. This June will be 37. Okay, so this last accident was five years ago with my daughter. I'm driving. I'm parked at a red light. Not parked. I'm stopped at a red light. My foot's on the brake. Family. A guy driving with his son in a car seat and his wife in the driver's passenger seat. He doesn't see me. I'm at the UTC mall in San Diego, Christmas Day. Boom. Rear ends me doing about 40 miles an hour. He never saw my car. He apologized, ripped my back to pieces. My L4, L5 S1 got my spinal cord caught in my disc, and I was in so much pain for 10 months. I couldn't sleep, and I couldn't sit down, and I couldn't lay down for 10 months. But I could do yoga. I could run, no problem. But I had this crazy pinched nerve, and my leg would get numb, and my life was miserable. I was in so much pain. I tried every natural remedy. Nothing worked. I ended up having five epidurals over the next eight months. Nothing worked. Not one epidural relieved the pain. And I went to different pain clinics, three of them, and nobody could help me. And then I was on Perkins for two weeks. No pain relief. I was on a morphine drip for three days. No pain relief. And I went around the world looking for a natural remedy that could remedy my pain because I did not want to have surgery. I refused to have surgery in pain. I went on an airplane to South Africa, to Johannesburg. I met somebody there who told me about the product she was using that could help reduce pain. And then I said, where did you get the product? She goes, oh, the Guys at the University of Miami. I'm like, oh, you're kidding me. So I fly back home, I call him up, he FedExes me a bottle. The next day I take 10 drops of this turmeric extract curcumin. 10 drops in one hour, all my pain goes away and I'm like, it's impossible. It's got to be a miracle.

And this was curcumin?

Yep, it's the curcumin. You could find it at. Nourish me nur ish me. So there's no o in nourishment.

So is this, is this that that same like super duper like dense curcumini. Very small black bottle that you gave me when we were, when we were down in San Diego?

Yep. It's in a black Myron glass. Those are a new packaging. It's 30 mils. And then we also have the plastic bottles. Some people like the plastic because you can squeeze it and squirt it. Other people just like the glass because it'll stay fresh in that glass for 10 years and the plastic's about five life. But that Myron glass, amazing stuff.

I think we need to back up here just a second because I could go to Whole Foods right now or any number of supplement websites and find curcumin. And obviously I don't think it's any secret in the nutrition industry that in many cases it is often blended either the turmeric or curcumin with black pepper or piperine to not only enhance absorption but also to allow it to, to pass through the digestive tract where curcumin would normally elicit most of its anti inflammatory action and instead be able to act systemically for things like neural inflammation or musculoskeletal inflammation, for example. But I kind of looked at the label of what you gave me. It doesn't appear to have black pepper in it. But is this, what's the actual difference with a curcumin like this? Like, like what exactly are you doing on, on a mechanical level to allow for it to act differently than other forms of curcumin?

First of all, we have a macromolecular complex of micelles and these are very nano sized particles. They're under 8 nanometers, they have measured as small as 1 nanometer. So we've, we measure, we do dynamic light scattering, we do all sorts of analytical chemistry when we make each batch to confirm what we're providing. And it's tested by five independent labs including Informed Choice for Sports. So when I Tell you this thing is small. These things are unbelievable. They don't need piperine because we're the only water soluble curcumin in the world. Curcumin is a fat soluble molecule. It's not water soluble. So that's why people have to take it with dairy or fat or you know, peppermint. We don't need any of that and we don't use any surfactants. There's other people like Solgar and other companies, novasol, they use polysorbate 80, a surfactant which provides the, it's, it's the way they get it into the bloodstream. Very toxic. You only want to use that for no more than five days in a row. It's also in Ducalax and it says it's a warning label. Don't use for more than five days. My ex girlfriend in London had perforated her intestine. It's known in rats and animals to cause cancer. A lot of liquid products have polysorbate 80. So my advice to anybody who's taking any of those stuff, please be careful. Check with your doctor and just go to PubMeds and look at the research. There's a ton of research on those. So we're the only liquid turmeric extract that's approved by Informed Choice for sports, for Olympians and professional athletes, the NFL, NBA. We have a lot of celebrities and a lot of professional athletes that take the product. It's tested not only for every pesticide, including glyphosate, but it's tested for every banned substance, two hundred and nine banned substances. So that's the beautiful thing about our product.

Yes, it's really interesting. If I could interrupt real quick because I did a lot of research on turmeric in the development of a joint support product that I developed for my company Kion, that I was telling you about. I think I sent you a bottle of this stuff so you could kind of compare it. And I decided based on some of the issues that I was running into with curcumin bioavailability, to instead isolate what would be called the tumorosaccharides from turmeric itself, which are also these kind of like water soluble components of turmeric that elicit a lot of the joint support and the anti inflammatory activities of turmeric while bypassing some of the absorptibility issues of curcumin. And so that was how I kind of hurtled that obstacle, so to speak, was by taking these tumorosaccharides and then blending them with Some other things like proteolytic enzymes and serozymes and serrapeptase and some other things that break down scar tissue and decrease inflammation. But this idea of taking the actual turmeric, isolating the curcumin, and then rendering it down to a nanoparticle size, thus bypassing the need for the addition of bioperine, would be another way to accomplish this. And what's super interesting is youyou need, in that case a very small amount. Yeah, we're talking about a few drops. Right.

So let melet me go through some of the science because a lot of people are confused. They're taking turmeric tablets. The number one search term on Google in dietary supplements, five years in a row. Right now, number one is turmeric. Curcumin is at the bottom of the list. It doesn't even appear. It's like almost nil, which is shocking. When I started four years ago, I've asked 100 MDs, do you know what curcumin is? Only 1 out of 100 knew what it was. Medical doctors, it's crazy. I can't even tell you how many naturopaths that I've talked to. And nutritionists don't know what curcumin is. There's about 80% of them do know it, 20% of them don't know it, which blows me away. So everything you buy at Costco's and cvs, it says turmeric. Now, you don't want to buy turmeric because Turmeric only has 3 to 5% of the bioactive ingredients of curcumin. So when you take a turmeric root, you'd have to take like three pounds of turmeric to get what we give you in one serving. Now, one of our servings is 15 milligrams, one serving. We recommend three a day, every eight hours. The science, the literature, if you look at PubMeds and you look at all the research and you guys could DM me, I have a 500 page book of all the clinical research on curcumin. It'll blow everybody away. But the science, the literature shows what we're doing. With 15 milligrams, you need between 1500 and 5000 milligrams of curcumin. Curcumin. Now multiply that times 33.33.3, you need 1000 milligrams. You need 33300 milligrams of turmeric. And you just couldn't. That's like taking. Imagine if you'd have to take a whole bottle of 90 pills to give you what we give you in a daily serving because of turmeric of curcumin, it's about 33 times less of curcumin. So the reason is, one, we're water soluble. Two, we have found a way using a sunflower lysatin phospholipid, not polysorbate 80, not any aggressive surfactants, something that is clinically proven. In our clinical studies that we've done, we can show the uptake and how long it lasts. Our curcumin. Most people will see it lasts between 10 and 14 hours. We have a lot of people say up to 26 hours. We had one woman, which is Anomaly. Three drops lasted her three days. Her name is Heather Harold. She's on. She's on Amazon and she's on our website review. She's an amazing woman, you know, and it's done a lot for her. But the bioavailability of curcumin is everything. To get it in the bloodstream, if you put the drops under your tongue, it gets in there in seconds. The pain relief is instantaneously normal within. It's like a Tylenol Advil. It's an alternative to a lot of pain relief, but it could take anywhere from one hour to three hours, depending on your body chemistry. For me, it worked in an hour for some people, works 20 minutes, 30 minutes. It all depends on what you eat and your body chemistry, your diet. If you're having gluten and dairy, it's not going to work as well. I could tell you that right now. You got to take it with plain water on an empty stomach. It's a game changer.

But you don't mix it into the water, do you? Because I think I did this and you told me not to.

Yeah, yeah. No, you can mix it into the water. Fine. And drink it. It'll go into your small intestine.

Okay.

If you put it under your tongue, in your mouth, it'll go right into your receptors and it just gets into your brain a little faster.

Yeah, well, in experimenting with the bottles that you gave me, I notice it a lot more when I just put it in my mouth and hold it for about 60 seconds or so. And that's interesting that you talked about the phosphatidylcholine aspect because, you know, I wrote this article about some of the barriers again, I was running into when it came to isolating some of these curcuminoids from turmeric and also some of these tumor saccharides. And what a lot of companies will do instead of the black pepper is they'll actually add some type of phosphotidylcholine like a ptc, which actually, in terms of its effects on the vagus nerve, on leaky gut, on, on sibo, on a host of issues, is actually pretty interesting itself. The body produces phosphatidylcholine, but in stressed individuals or people with compromised guts, phosphatidylcholine support actually seems to do a lot for people. And you would find it in something like a lecithin. That's why sometimes it can be beneficial. If you're doing a superfood smoothie in the morning, for example, put a little sunflower lecithin powder in there and you can increase your availability of phosphatidylcholine. And so you guys are, are you using phosphatidylcholine in the, in the curcumin supplement itself or simply using that as one of your extraction methods?

It's a phospholipid. It's a sunflower phospholipid. These are, this is what we encapsulate the curcumin. So it's like imagine a bulletproof. We encapsulate the curcumin inside this sphere. It's a tiny nanosphere.

Right.

And what that allows us to do is survive the stomach acid. So there's no degradation in the stomach acid at all.

Right. It'd be similar to likelike a liposphere type of technology. Something likelike Chris Shade at Quicksilver Scientific does with a lot of his compounds. He uses things like that that are wrapped in a lipid sphere to enhance absorption and to bypass some of the issues with the acidic nature of the stomach. And you're kind of doing something somewhat similar with curcumin, but you're also presenting it in more of a very small nano sized molecule.

You got it. Exactly.

Okay. Got it.

Exactly. We have proven efficacy, we have higher bioavailability. It's proven physiological effects. At 48 milligrams a day, you know, it's at least two to 20 times higher than other curcumin products on the market. And all you have to do, there's 100% money back guarantee if you try it doesn't work for you. Just let us know, just refund you your money. I don't think we've ever had to give a refund to anybody. So that's in two years in our. You know, we've been beta testing the product for a couple years. We just launched the product, and you can, you can get it now in the new Myron glass bottles. And, you know, let's talk about what it did for you. I mean, you had a bad shoulder and, you know, you've tried all these products out there and your, your pain went away and I don't know, 20, 30 minutes.

Yeah, yeah. It was pretty profound how quickly it worked, you know, And I, I try not to do too many supplement podcasts because I don't want to, like, confuse people with all these different compounds that are out there. But I was pretty impressed with how it works. And you've got more than curcumin in there. Didn't you throw, like, some vitamin D and some other compounds in as well?

Right. We have an original version, which is the red box that you'll see on there. And we also have a single pack, a three pack. But the regular version that we started with does not have any polysaccharides. And I'll talk about the polysaccharides and why we have polysaccharides in a minute. But the regular version has 12% of your vitamin D3. You know, we use kalisiferol, vitamin D3, and there's B12. We use methylcobalamin, B12. It's 20%, 26% of your RDA per serving. So if you take three servings a day, you'll get almost 80% of your vitamin B12. And we have organic iodine in here from potassium iodate. So there's about 7% per serving. So if you take three servings a day, you'll get 20% of iodine and potassium in there. So, you know, there's a little bit of potassium. Now, as far as curcumin, not only because we use the purest curcumin you can get. And by the way, there's MD Anderson was doing a clinical trial on human breast cancer a couple years ago, and this is to give you a little idea. It wasn't our product, it was somebody else's product, which is one of the top two leading brands on the market. I won't mention their name. At the last minute, they decided to test the product for heavy metals. Most of the curcumin that comes from India is laden with heavy metals.

Yeah. So that's a problem with a lot, a lot, a lot of Ayurvedic herbs. They did a big study on toxicity and liver toxicity in response to Ayurvedic Herb use and it's rampant. Not only do the metals, but other accumulated toxins. In ayurvedic herbs you have to be.

Super careful, especially glyphosate. The glyphosate was through the roof. So here they thought they were going to do a clinical trial to get people healthy, but they're poisoning them. So about 80% of the curcumin that comes from India, we've tested it all. Most of it is toxic. We get our curcumin from a US supplier, they bring it in from overseas and they use multiple countries. Could be Colombia, South America, it could be all around the world, it could even be China. But every single batch is tested by them before we get it. For heavy metals, glyphosate. And then we test every single batch through five independent labs for heavy metals. So we're the only ones that we have the most comprehensive certificate of analysis of any dietary supplement or drug company that I know of in the world. I've looked a lot of drugs. Nobody does what we do. Our coas are like the raw ones are 12 to 20 pages long. We condense them into five or six pages, but we test for every single thing. We spent $400,000 just testing our product to make the last two batches to make sure they're safe. $400,000. Most small companies, they don't spend $400,000 to build a company because, you know, dietary supplement. With the DSHEA act, anybody can build stuff from home and sell it. The only time you get regulated or called by the FDA is if somebody gets hurt or sick. So the DSHEA act of 1994 with all these synthesized vitamins and all these toxins, It's a joke. It's a total joke. We make our product in Las Vegas in a USDA FDA drug facility. And they also have an FDA dietary supplement license. So they make drugs, barbiturates. Because this product operates and works when you know it, how fast it works. It operates very similar to a drug. You know, it's very, very powerful, very strong. Now, depending on your body weight, we have a weight chart. Everything is done by weight. So that's how we. So you know, when the FDA looked at, they just happened to, to be there. The day we were bottling our product, they did their five year inspection of the facility that in Vegas that we co pack our stuff in. And the FDA guy was looking at our box, he goes, God, I wish every drug, everybody would do this because this stuff is safe for your pets as well. So we go by weight. It's also safe for babies and children and pregnant women. We've tested this 1000 and 10,000 times RDA levels. We tested it not only in humans, we tested it in nude mice in China and we have an RD facility in China where we test this in nude mice. We've tested it with all sorts of chronic diseases, inflammatory diseases, and this stuff works. It works really, really well. We've given away to influencers and people that are sick with every type of chronic diseases, mainly joint pain, arthritis. We've given over $3 million worth of product away.

Yeah, and I know people are going to ask this by the way because you know, when you look at a lot of the data on curcumin, you are correct. I mean you see the anti inflammatory effect, the inhibition of NF kappa B and, and a lot of these things people would normally take something like ibuprofen for, but without a lot of the toxic side effects of a non steroidal anti inflammatory drug. You see, it acts as an antioxidant, it can quell free radicals. You see basically a reduction in liver and plasma triglycerides. When you look at a lot of the data on curcumin from a lipid standpoint, you see that it can act as a heavy metal binding agent and so it can affect neurological diseases like Alzheimer's, even be useful for, you know, tbi, you know, post concussive syndrome, things like that. It's also an anticoagulant, which is why you gotta be careful with it. If you're taking a curcumin like this with any type of blood thinning compound like warfarin for example, or leading into a surgery. But ultimately when you look at the actual data in humans, it's incredibly impressive. Some people may highlight an interview that I did last year with a guy named Paul Saladino who is a, a carnivore diet enthusiast who believes that many of these plant based molecules are actually toxins in disguise and are simply toxic to humans because they're things that the plants have developed to protect themselves against consumption by mammals. And when you look at for example one paper that he had brought up called the Dark side of Curcumin, which appeared in the International Journal of Cancer. And I'll link to that in the show notes if you go to BenGreenfieldFitness.com Perez what they cite in that particular paper are a host of kind of like in vitro studies, like test tube studies with high dose curcumin on e.g. human cells in culture and they found that there appears to be some amount of chromosomal alterations and induced DNA damage, raising the theory by the authors of this paper that curcumin could possibly contribute to some type of carcinogenic effect. And that was a concern in the paper, this potential for toxicity. But when you actually look at. And the other thing that they actually talked about in that paper, by the way, was that it might affect systemic iron metabolism. Like people who have suboptimal iron status might notice that their iron levels decrease even more, inducing something like iron deficiency anemia if they are fed high dose curcumin. And they said a study in rodents where mice are fed diets, pour in iron and give it a bunch of curcumin. And they noted that the iron levels in the mice who are given curcumin dropped even lower. And granted, I think in some cases people could use some iron remediation. I think hemochromatosis or iron accumulation is also often just as big an issue as iron induced anemia. But the thing is, when you read a paper like that and you see some of the things that you might notice in low iron mice or in in vivo human cultured cells and the induction of some DNA chromosomal abnormalities, when you look at all that, that's in the lab. But then when you take curcumin to the streets and you give it to actual humans living in real conditions, all you see are a host of beneficial side effects. And so for me, I like to see what goes on when people are actually given something like moderate to high dose curcumin over a long period of time. And you see a host of beneficial effects that really back up this whole idea that curcumin has been in the form of turmeric, like an ayurvedic superfood wonder herb, for a long period of time. And so I personally am not concerned about curcumin supplementation. Again, if you're like going into surgery, you're on blood thinners, maybe you have extremely low iron levels. I would say there might be a few cases where you'd want to be careful and at least do some tracking also to see how it's affecting you. But ultimately, curcumin, it's like a sledgehammer, like a Swiss army knife in terms of everything that it seems to be able to do.

So let me just rebuke the first one where it could cause cancer. Jasmine Selima Ruffin. I can give you names of women, a lot of their symptoms, and they're all in full remission after given two months to live. But we have some amazing data that we've done even in animal studies with human breast cancer, tumor cells, people with breast implants. We're talking about some very, very sick woman. Not one or two, we're talking about hundreds that have been using our product for years now. Women that have got their eyesight back, women that, you know, got, you know, when it comes to Crohn's and a lot of diseases that. Well, I'm not saying, you know, I'm not even a doctor, but I'm not saying we cure anything. But I can tell you their symptoms, they all go into remission. People with colitis, arthritis, we're talking hours and days. Women that haven't had their period in six months to two years, they were told they could never have children. You can go on our YouTube channel, you can see this little study we did in Russia and Moscow. It's all subtitled in English. But these women have found that turmeric extract, our curcumin, has changed their lives. Especially for women that had all sorts of inflammatory diseases, endometriosis, polycystic disease, people that have been suffering for years. We're talking two days, more than two hours. Other women, two weeks. But normally under 30 days, these people are living a normal life, pain free. So our goal at nourish me is to reduce inflammation and to stop the suffering. You have a, you know we're all going to have pain no matter what. If you have children, you, you know, you have your period, you know, you're at the gym, you're lifting weights, we're going to have pre post recovery. Everybody has pain, it doesn't matter. But it's our choice if we want to suffer. You have a choice to suffer. You don't have to suffer. And the solution is a good healthy diet. Honor your body. Forget about my products. I don't want to sell you anything right now. What I want to sell you is on yourself, self love. Because if you eat healthy, you probably don't need supplementation. But if you want to live longer, better quality of life, then use us. Use nourish me as your backup. I want to be your insurance policy. Same with kiosk. Kion could be your backup. But if you can go out and buy the foods, harvest those foods. But you'd have to grind a lot of turmeric root to get what we give you in three drops. So that's the difference here. Because I didn't believe in any supplements, Ben. I didn't believe in supplements until I got hurt. This is how I started nourishment. I didn't believe in any supplements. And then I saw what was happening with our juice business at Suja. It brought me back to life. Green juice, amazing. As I started juicing, I realized, wow. Then I went to Garden of Life. As being a vegan, I needed some protein and I discovered Garden of Life protein powder. And now I'm using Organifi protein powder, even better. So as I started using organifi and I started looking at all these Ayurveda, and then when I saw this turmeric extract, get rid of my pain. The NF Kappa, baby, you know, all of the receptors that, you know, that we're seeing here. Just amazing what happened. Absolutely amazing. So I realized that we got something very big here that we can share with the world. I just want to share. People honor your body. You are what you eat. Food is medicine. Medicine is food. And if you. If you live life with gratitude and appreciate what mother Earth has given us. I just googled on pubmeds Curcumin. It's the most researched molecule in the history of mankind. For over 5,000 years, this thing has been researched, okay? And there's over 16,000 white papers, over 500 clinical human trials, thousands of animal studies. And everything is positive. There is no negative. And you can't even overdose. We tried to find an LD50 water. You can die of drinking too much water, but we could not. I could take three bottles of this turmeric. Right now. The only thing that happens to me is my shirt turns yellow. My white and pink shirts turn yellow.

That's funny. Is that because it comes out your pores?

Yep, absolutely. So we know it metastasizes. So we know we're getting into your bloodstream. Think about it. Anybody who wants to try it and do a TikTok video, I'll send you five bottles. Just, you know, DM me.

There you go.

It's very, very powerful. And if you look at the studies and I have a book, it is very, very safe. There is no toxicity to. So whatever this guy wrote about it, I don't know about the iron, so I'm not an expert on that. I don't take any iron. I do take some magnesium, but it's very safe.

I'll link to that, that dark side of curcumin article in the show notes if folks want to check it out. But you know, David, I think that it's a cool product, but I would be remiss not to ask you about something else you were talking to me about that I also found intriguing. And earlier I mentioned that sunflower lecithin is kind of a cool ingredient to add into your smoothies, like your morning superfood shakes or whatever, just because it's so rich in choline and allows for more availability of this phosphatidylcholine that helps so many people out when it comes to their gut health, their vagal nerve function and et cetera. And I even keep a little sunflower less than handy in my pantry. For that reason, I think I use the now foods. Sunflower lecithin powder is the brand I have right now. But you showed me this little bottle of powder that you had and it was actually in the refrigerator, in your refrigerator. You said it was better refrigerated, it had sunflower lecithin in it. And you sent me home with one bottle, which unfortunately I ran out of within like a, like a week. But I found it super interesting because it wasn't just sunflower lecithin. You had something else in there, a few other things in there, but one in particular was a rice bran. And I think a lot of people hear rice bran and they're just like, yeah, it's some ground up grain. I need to be, you know, careful with that. And they're concerned about arsenic or whatever. But you have this thing that's almost like a, like a powdered nootropic brain building thing that has the sunflower lecithin in it. But then you've also got, in addition to like, you know, tart cherry and a acetylcysteine, and I think you have inositol hexaphosphate in there, which is a really good phytochemical. You've got this stabilized rice bran. Now what is it about rice bran that you find so intriguing? Because I hadn't really talked to people about it much and then you were filling me in about it, I think at dinner. And this other product that you guys do at Nourish, called Cognourish, is that what it's called? Cogni Nourish?

Yeah, it's called Cogni Nourish and it's a powder. And that's the product that we started out with. All of our research in clinical trials at the University of Miami was done with this. You know, my partners, you know, they, they did a bunch of research over a three year trial for Alzheimer's dementia, also with hiv, and they also did a non alcoholic fatty liver disease study. They did A bunch of studies, University of Miami, with rice bran and this formulation. So we have a new formulation that's coming out. It'll be out in a few months here, which is exciting. It's been tested for over a year. We announced it a year ago, but we test everything very vigorously. It took us a couple years to come out with all of our products. Because of shelf life stability, we just don't. And we run clinical trials on everything, which is exciting. So we want to make sure this stuff is safe, but it has over. Rice bran itself is one of the most powerful molecules in the world. I believe it could actually be more powerful than curcumin itself.

Right. And by the way, we should back up here. That's one of the four parts in a grain of rice, right? You find it under the whole of the rice seed. It has all the minerals and nutrients that allow the rice to grow. It's like the storehouse of the actual rice grain. But like a stabilized rice bran, from what I understand is they deactivate lipase, which is the enzyme in rice bran that would normally degrade it really quickly and make it rancid. Then when you stabilize it by deactivating that lipase enzyme, you get an actual shelf life that allows the rice brand that you consume not to become, say, rancid on the shelf. In the same way you might mix a fish oil with some type of antioxidant like vitamin E or astaxanthin or something like that. And so then you get this stabilized rice bran. But I started to look into it after you told me about it, and, oh, my goodness, it's got like omega 3, omega 6, omega 9 fatty acids, soluble fiber, insoluble fiber, a ton of E, complex vitamins, B complex vitamins, minerals, polyphenols, you know, CoQ10, a bunch of stuff in it, but at a pretty low calorie load. Considering you can just like, put a scoop of that stuff into your. Into your smoothie, it's actually pretty impressive. I don't think a lot of people have heard of, like, a stabilized rice brand before.

Our Cogni Nourish current formula has stabilized rice bran. Our new version has stabilized hydrolyzed rice bran. It's hydrolyzed with shiitake mushroom enzymes. Give you a little idea. Stabilized rice brands, about $12 a kilo wholesale is what we pay for it. The hydrolyzed rice Brands, about $1,000 a kilo. It's 10 times the price, 8 times the price. So the hydrolyzed rice brand comes from a company in Daiwa Health in Japan. They farm this thing and it's got no pesticides, no heavy metals, very clean. And if you think of the rice bran, if you guys ever ate a pistachio or sunflower, that little flake around, it's the embryo that has over 450 documented, documented. Elizabeth Ryan at the University of Colorado, Fort Collins. She's received five, six, seven million dollars a year from Bill and Melinda Gates Foundation. For years to research rice bran, she's been bringing children that are malnourished in Africa alive with 30, 35 grams of rice. Brass. All rice starts out as brown. And then what they do is they use a friction. They shake the rice and they take the bran off and throw the bran away. That bran within 24 hours, spoils. It rots really quick. Even the pigs won't eat it. So what they do is they hydrolyze it or stabilize it. They stabilize it with either heat, ethanol, some type of extraction. And the Japanese, what they do, for 30 years, they've been stabilizing it. They actually hydrolyze it with shiitake mushroom enzymes. They take it, and that's why it's so expensive, because those shiitake mushroom enzymes are expensive. And they take it through an amazing process. And the way it's delivered is amazing. And we now. So we've studied the stabilized rice brand. We saw how great it was in treating people with Alzheimer's, dementia, treating people with, you know, hiv, and it's just amazing. Some of the work that was done with the both rice brands at the University of Miami Miller School of Medicine. So we decided to take those two key molecules out of the powder, and we put them with the curcumin together. So we have curcumin pro. One has the hydrolyzed rice brand, the other one has aloe vera. Depending on the condition that you have, the chronic condition you have, we recommend one or the other, or you mix both of them. If you're super, super sick and you have a real chronic disease, that's it's going to end your life. You may want to try both, like 12 to 16 drops of each. So which would be 24 to 36. You know, yesterday I gave it to an amazing guy who was sick. He was obese, and I gave him 48 drops of each three times a day. And within, within an hour, he was walking up and down the stairs, so which was exciting because he couldn't walk up and down the stairs for months. The polysaccharides are amazing. These are powerful immunomodulators so the rice bran is a very powerful immunomodulator. But there's all these phytonutrients, vitamins, cofactors, minerals, like you said. If you look at the research paper on our website, in our library at Nourish me, you'll see our library. There's a paper for Elizabeth Ryan and et al. It talks about rice bran. She is killing it. She educated me. I spent three hours on the phone with her one day. I wanted to bring her on board full time. She's so amazing. She's an amazing human being. If you want to get well and whatever disease you have, I don't care what you're facing, you know, our chief medical officer had fibromyalgia rheumatica after two weeks on this product, changed his life. He's off of prednisone. James Ruffin here, a big attorney at the Cochrane law firm. He had severe sinusitis and he had severe ACL issues with both of his knees. Two weeks. He's off of prednisone. He was on prednisone for nine years.

And that was with the cogni nourish or he was combining the cogni. He was like stacking the cogni nourish with the, with the curcumin.

James was just doing the two cognours pros with the, with the rice bran and aloe vera. He was not taking cogni nourish. James.

Okay.

Steve, our chief medical officer was taking first. He started out just with cogni nourishment and then he added that. But they both work pretty powerful. So what we've done is the bioavailability on powers is not as high, right? It's like 5 to 10%. So that's why every supplement you buy out there, including the ones you sell then, which are very clean, they're beautiful supplements, but they're micronized, they're micro sized, right? So the difference between a micro size, you know, tablet, capsule, powder and a macromolecular complex, which is a micelle and a liposome, is 1,000 times greater. So we're 1,000 times smaller than most capsules or pills. And even our own powder, we're transitioning from the powder to the liquid for one reason. Because our ability to take all the molecules in the powder, we're now able to take all those molecules, including some of the sea buckthornberry and some of the other new things that I showed you. We've taken them all and we've encapsulated them.

Them.

So We've done over 21 molecules into this macromolecular complex and the bioavailability. So instead of using 100 grams or 500 grams of rice bran, we could do it with. If you saw how much rice bran we're using, we're using 18mg of rice bran per serving. All of our clinical trials, University of Miami was with 500 to 1,000 milligrams.

And it's still like a, it's still like a powdered scoop that you would use. I could still put in like a smooth.

Well, we are, we are still going to continue with the powder in the future, but right now, in the curcumin, it's liquid. So you can have it both ways. You can have it in a powder or the liquid.

Okay, so, so youso you take your curcumin, okay, so on your website, you could go there and you could get curcumin that has the hydrolyzed rice bran in it. Or if you wanted this powder for your smoothie that has like the sunflower lecithin and the aloe and everything else in there, you could get that. And that's more, more of like the, the one you would add to the smoothie rather than putting the liquid drops in your mouth. So that's why you hydrolyze it because you can just do a few drops of the liquid when you're taking the curcumin at the same time.

You got it. It's. There are different rice brands and the current version right now, we have stabilized rice brand. It's a different vendor. You know, that's. It comes from a very, you know, good vendor. It's very good. But the hydrolyzed rice bran, 10 times the price, that gets, we get that from Japan. We import that from Japan. And the company, they also sit on our advisory board. The general manager of Daiwa amazing company, they have over 50 clinical trials that they've done on the rice brand. If you go to Daiwa health website, it's a very, very powerful molecule. Love the company, love the people. And we're just honored to be able to be one of the only. They've only licensed this to one other company. It's ourselves and them. So we use it for joint pain and they've been using it to treat other, you know, chronic health diseases to improve quality of life. And they're just an amazing product. And everybody that's taken the product, we brought people back to life with this product, you know, so, yeah, it's amazing.

Wow. Well, I know we're getting slightly long in the tooth, but I also wanted to ask you because you're kind of plugged into a lot of these cool, up and coming ingredients in the nutrition sector, which is why I, I just, I loved geeking out with you when we were in San Diego. But I wanted to ask you if there's any kind of, kind of other crazy or cool ingredients or superfoods that you've discovered lately or that you're interested in that you could just kind of like throw out there rapid fire that you think would be things people may not have heard of before or that you're currently using in your own protocol that you think are pretty cool.

Well, one of the new ones that you'll see in our new new coming up versions in the next quarter or two quarters, you'll see a lot of people don't know about Omega 7, you know, so you've heard of 369, but there's a, there's a product, there's a product called seabuckthornberry. We'll be launching a woman's health product. I gave you some samples of that. It was real tart, but it's, it's 10 times more powerful than acai berry. It's got 190, it's got more than 190 bioactives in there. There. It's got 18amino acids. It's got omega 3, 6, 7, and it also has a lot of antioxidants, 14 minerals, 17 vitamins.

Yeah, that's, that's a palmylolic acid. The omega 7s, like you don't get a lot of those in fish oil. Very, very small amounts. But sea buckthorn, it's so funny. I discovered that at like a farmer's market in Finland and I bought a bunch. And then I went to another event when I was in Finland and they were making like, like cocktails, these bright orange cocktails with the sea buckthorn through andand it's tough to get. But you gave me a little powdered packet of it that I took on the plane with me and I mixed my water bottle. Stuff's amazing andand it tastes wonderful. But it's kinda like, you know, orange juice on steroids times 10 in terms of kind of a lot of the bioactive components, but particularly the fatty acids. That omega 7 fatty acid complex in it is really profound. I think it's a great ingredient and it's, it's really pretty too, that, that kind of dark orange, I guess like a, like A very, very dark, rich orange.

I love it. It's 70 times stronger than vitamin C. 70 times?

Yeah.

The antioxidant, it's got vitamin C in it. But the antioxidant ability on the Orac scale it's almost 900,000. 900,000 per 100 gram.

When you guys, you guys are going to start selling that one at Norrish, like that'll be available as a powder that people could order or are you going to do as a liquid?

Both. It'll be available both ways.

Oh wow, cool. I like the powder. I thought that was really great. I haven't tried the liquid before but.

The powder, the powder is great because you could throw it in your smoothie. I take the powder, you know, I do two tablespoons, one of these jars, these jars come half filled because it's so expensive. So we want to make sure people like it. You know, once you like it then it's like if you really, if you're sick you need two jars a month. If you're not sick, just one jar a month. But it's just a tub basically. And it's on the website. It's $77 on our website. It's very inexpensive. It used to be 150. We cut the price in half. Our new, our new version with the seabuckthornberry, we're going to be adding some really cool things in the new version. You guys are going to love it. But the Cogni Nourish Pro that's going to be coming out, I can give you guys a little teaser if you want on, on what's going to come out with it. But it's, it's really, it's really, really exciting what we're doing with some of the new products and nourish me we really love, we really love to be able to nourish you guys.

I'll give you a fun fact David, as we're wrapping up here. You know both turmeric as well as sea buckthorn have some pretty cool hepatoprotective properties for the liver. And one of my buddies included me into this and so I tried it and basically you take like, if you can get like some turmeric root you can, you can powder it up and put it into vodka, like a bottle of vodka and make like a turmeric infused vodka that you can then use in any cocktail the same way that you would normally use vodka. But of course you're getting some of those hepato protective properties at the same time that you're drinking. And so what I want to do with this sea buckthorn, if I get my hands on more powder is I want to do like a sea buckthorn vodka that I can use for making cocktails. I think it'll be like a beautiful bright orange color. Show my dinner guests and pour them a little cocktail over ice and use. Mix that up with little, you know, soda water or, or, you know, or tonic water or some other, you know, superfood beverage or even like a can of Z via, which is what I like to add, add vodka to. And so this, this could in disguise be a cocktail ingredient as well.

I'm going to send you a bunch of packets that will take care of you for the next six months.

Send me some vodka too, and, and, and some hangover pills just in case.

You know, I don't drink alcohol. So, so listen to this. The new Cogni Nourish Pro and some of the new formulations we have, we're putting the Cyanothox, which is the seaberry fruit powder choline we have in there Ginkgo biloba. We have frankincense B9, B12, obviously, which we're using adenosolcobalamin and vitamin D3 as well as vitamin E. And then we have vitamin K1 and zinc that we're putting in there. So that's the new, you know, that's on top of the hydrolyzed, on top of the golden flaxseed powder which is in there now. So we. Black seed powder now, sunflower Lysetin Dyscorea, which is wild yam powder, organic bi aloe, which is the inner leaf, aloe vera powder, which has the highest mannins known to mankind. There's something, there's another reason why we continue to sell the powder. And everybody says, why are you still selling the powder? This powder has calcium silica clay. I can't encapsulate that. It's only available in a powder. It's the only kosher clay approved by the World Health Organization. That clay basically absorbs and chelates you. Takes all the alpha toxins, neurotoxins out of your system. And every day as you take it, you poop out all your heavy metals, your mercury, your cadmium, your lead, all that crap. If you have tattoos, you're full of that stuff. Both products will chelate you if you have tattoos. So this, that's in the product as well as in the acetol exophosphate IP6. Wow. So that's the base formulation. And we have Some new stuff. It's really exciting. And that'll be available online through a lot of healthcare professionals as well. And hopefully you'll be able to buy this on kiosk. Yeah.

And you can take it to space if you can get. If you can get through Richard's tsa.

Yeah, exactly. But look, you know, education, nourish me. You can find all the data you want. I highly recommend people just try it. And we have a special promo for the listeners on Ben's podcast today. And, you know, we'd love to, you know, just love to have Ben tell you how you can get yours and get a beautiful discount and be a customer. We'd love to have you and DM me or, you know, I'm on. I'm on Instagram. David, period, is period grateful. David is grateful on Instagram. And you can go to nourish me on our. On our social media. So we'd love to hear from people who are. Who have tried the product in the past and people who want to try it. Any questions, let me know. You know, Ben, we know how well this works. We've. You even had Paul check, check it out. And, and I've been. I gave some to Drew Canole. He's been taking it now and may. So we have a lot of people in the biohacking community that have been taking the product. They love it. It's doing a lot of things for their suffering because we all have pain, because we work out hard. But for pain relief and reducing inflammation, I believe there's nothing better out there than this product on the market. Stop taking all those toxic ibuprofen, acetaminophen, all that stuff that's really damaging your kidneys, your liver, your pancreas. You know, 50,000 people a year die of Tylenol every year. You know, hundreds of thousands, if not millions of people that have all sorts of side effects to Advil and, you know, all sorts of, you know, gastric, because this helps with your digestion, too. So you don't need to take any of these toxic, you know, medicine that helps you with indigestion and acid reflex, whatever that you call that. I don't know. I've never had any digestive issues in my life. So I'm very fortunate, you know, and we know this, that everybody that's taken the product, nobody's had the flu or the cold in a couple years for our regular customers. So you can prevent. Because curcumin is antimicrobial, it's antiviral, it's Antioxidant, it's anti cancer, anti tumor. This is clinically proven. Don't take it from me. Just go do your research on PubMeds is the Bible. I've read over 4,000 PubMed articles including every single human clinical trial. I've read every single one over the past four years, you know, and I can tell you without a doubt that I've seen miracles happen in these clinical trials. And it's anybody's curcumin or turmeric. It's not just ours, it's anybody's you could take, you know, just make it part of your daily diet. If you want something that's more bioavailable, something that works a little faster, that's ours, you know. Yeah, and it's about priced the same. You get for $55. You get a two month supply of our regular one for 55 bucks now.

Awesome.

Think about that's 15 cents a day. Yeah, I mean it's not, it's not much, you know, so I dig it anyhow.

I dig it. And, and I know we're running out of time, so what I'm going to do is I'll, I'll just assemble some, some codes for you. I think it's code Ben 25 will save you 25% on, on any of David's products at Norrish Me. It's N u r I s h dot me but what I'll also do is I'll link to like you know, space billionaires and that article on curcumin and some different papers I've got on turmeric and C Buckthorn and everything else that Dave and I talk about. What I'll do is I'll link to all that and also his Instagram account so you guys don't have to remember any of this stuff if you just go to BenGreenfieldFitness.com Perez P E R E Z BenGreenfieldFitness.com P E R E Z that's where the show notes will live for, for today's show with David. And you can also leave your comments, your questions, your feedback there. Hit up David or I with any of your thoughts and we'll be happy to jump in and reply to you. David, this is fascinating. Your story is fascinating. I'm grateful and honored to have become friends with you and I've met you on my last trip to San Diego and I'm sure that this will not be the last time that we talk about. And, and, and also congratulations on finishing your first Ever podcast. You did great, man.

Thank you very much. I just want to tell you how, how grateful I am to be on your first pod, my first podcast with you. I couldn't pick a finer human being. Who it was the epitome. And you know, when people look at your body and they look at your family and they look at lifestyle that you live, brother, you're one of those beautiful souls, the amazing human beings that wants to share your tips and tricks of we can live a healthier, pain free life longer with more beauty from the outside and the inside. And your soul, your heart is just one of those amazing people. And I'm just glad you're my friend and I'm glad I could launch my first ever podcast to tell my story with you. You bring the best of people. I've listened to a bunch of your podcasts. You're an amazing human being and I just wish you all the blessings for you and your family and that God should just shower you with good health, continued health, prosperity and allow you to share all of this beauty that we have from mother Earth, everything that you know, my honor. You know, it's my honor to not only be on your show, but it's my honor to honor the young woman who's not here today. Her name was Michelle. And to honor all the people that are in heaven and all those spirits around us that pick us up every day and allow us to selflessly give back. You know, we always say the secret to living is giving. There's a reason why I've been on a mission to contribute to others. Not only to save lives, but also to find pain relief for your listeners, for my family, my friends, myself and I appreciate you guys. If you all join me on a mission, it's a domino effect. If I can reduce your pain, share the love with somebody, buy a three pack and give one away to an elderly person in a nursing home or a neighbor suffering. But let's just pay it forward, people. And that's all I'm doing. I want to pay it forward. I'm so grateful again. God bless you, brother.

Well, David, no better place to end than there. So thank you so much for coming on the show again, folks. BenGreenfieldFitness.com Perez for the show notes. Until next time, I'm Ben Greenfield along with David Perez signing out from BenGreenfieldFitness.com have an amazing week. Well, thanks for listening to today's show. You can grab all the show notes, the resources, pretty much everything that I mentioned over@BenGreenfieldFitness.com along with plenty of other goodies from me, including the highly helpful Ben Recommends page, which is a list of pretty much everything that I've ever recommended for hormones, sleep digestion, fat loss, performance, and plenty more. Please also know that all the links, all the promo codes that I mentioned during this and every episode help to make this podcast happen and to generate income that enables me to keep bringing you this content every single week. So when you listen in, be sure to use the links in the show notes. Use the promo code codes that I generate because that helps to float this thing and keep it coming to you each and every week.