159. HPF - Live Like A Chief

Welcome to another episode of Real Dad Movement podcast. The point and purpose of these episodes, as always, is to have a point and purpose towards helping you win the second half in life by building a path of becoming the best father, husband, man and member of your community that you can be. We do this with various ways of connecting. Life is connection. And as you hear these words spoken time and time again, know that the driving force of connection in life is energy. Which means that how you turn up as a father, as a husband, as a valued member of society will always start and end with how you turn up as a man within yourself. First. This is why it's my mission, my purpose, our mission, our purpose through Real Dad Movement to inspire, motivate, educate, and guide you into thoughts, feelings, actions, and a change in your belief systems to rise up, cut the shit from your life, and live and leave a real legacy. When dads win, everyone wins. And when you win, I win. Let's get moving forward, mate. Right here, right now. Welcome to another podcast episode. Today we've got a very special guest with us and the title is Living like a Chief. And we've got a. Certainly got a chief in himself, Mr. Brock Hatton. Hutton Hatton, you did it. I can't believe I. I'm so sorry. You know what? For ages I had, I had you saved in my phone as Brock. This natural life that's like. I knew what your last name was. I was like, fuck. It's either an A or a U. I'm embarrassed. I'm so sorry, man. No, I got it right. I got it right, but I questioned myself. Oh, shit yourself, mate. Good to have you here, man.

Thanks, mate. Thanks for having me.

Yeah, I'm excited for a big EP some of you guys may or may not be familiar with, you know. Well, you may not know the man behind it, but Brock is the co founder of Chief Nutrition. We have them in our Dudstrong Australia store. But you know those, those chief bars, the Biltongs collagen bars. They're first off, man, well done. They are fucking amazing.

Cheers. Yeah, long time in development, but yeah, look, it's. It's great to see people enjoying them and certainly seems that your network love them as well. Mate, it's. It's getting out there.

Well, it's things we spoke about before we you of this man. When we're talking with fathers, we're doing sessions with Ken and we're talking about nutrition. It's really a byproduct of your standards for yourself. You put it inside Your body, it becomes a part of you. And this is where most men fall down with snacks. It's like they just fucking go for the quick kill. Sausage roll, meat pie, Red Bull V. Whether it's liquid, whether it's solid fucking chocolate and it's, it's a product, mate. They're not food, they're products, you know, and to see what you have being grass fed organic, which is sourced from regenerative farming, which I'm sure you'll be able to give us some amazing insights into, it's just. It's very cool, man. How long, how long has that been in the making for? It's been a few years now, isn't it, like?

Yeah, it has actually. So Chief started in 2016 and it was, it was a bit of a sideline sort of business. And, you know, you know, I think you, you sort of saw the genesis of it really, with those first meat bars that we had. And, you know, they were in some respects almost a little bit early in the market. Not early for you, mate. I remember you chowing down those pretty, pretty frequently, to be honest. In business.

They're formed both my left and right biceps, mate.

Yeah. And it really started to resonate, I think probably 2018. We started to see some really big sort of jumps and, you know, we were quite active in the sort of CrossFit community back then as well and got some, you know, some really good, I guess, endorsements from people loving the product. And yeah, from then it's just, it's just been a beast, mate. It's just taken off and last sort of two, three years in particular has just been a real rocket ship. And, you know, now where we see our product range and the markets that we're in, you know, starting to export internationally to the corners of the world. It's. Yeah, it's been awesome.

Real good ride. Unreal, man. You know what cracks me up most is when people first see it, because it is very unique. You've got an amazing range, but the meat bar itself is very unique. Sometimes people might balk at it or be like, meat in a bar. What do you mean? I'm like, hang on a minute, mate, what the fuck do you think you're putting in your mouth when you buy a sausage roll, which is layered with pastry and shit and all the other bits and pieces with some ingredients, you don't even know how to pronounce them. But like, everything. And like I said, within nutrition, with all things in life, business, personal, professional, relationship, they're all byproducts of how you stand up as a man, as a leader, and of your standards. And I guess, mate, just to dive into this episode, which is living like a chief, that's one element which we'll dive into because there's adversities that come with that, there's challenges, like we said, there's standards, but there's also pride and integrity in what you're doing. So you're providing a valuable service to people just like what we do. But I guess just rewinding a little bit, man, you've been around the world. You've had some very interesting experiences with life, man. And it's. It's something that I've loved being connected with you for. Shit. It'll probably be nearly seven years. I guess the CrossFit scene was when we first met, maybe through, you know, the Active, wasn't it?

I think I was at Active and you were up at Burrows.

Yeah. When I CrossFit wellbeing you with CrossFit active. But, mate, we'd love for you to, you know, your life better than me, Brock, we'd love for you to dive on in, man, just share, you know, some of your upbringing, where you've come from and some of your life experiences and I guess just painting a bit of a picture for our listeners of your journey, mate, which I think the guys will get a huge amount of value out of.

Yeah, thanks, mate. Yeah, look, it's nice to get the opportunity, mate, to look back and take stock of your life, but I had a pretty standard sort of upbringing. I did move around a lot. So I was actually born in Wagga Wagga and then spent some time here on the Central coast, which then into Sydney as well. And, you know, for me, you know, moving around and changing high schools a bit. I went to three different high schools. You know, it does raise some of that adversity that you spoke of. But for me, you know, growing up around here and, you know, I was lucky enough to live on the coast for a good amount of years and have that sort of being grounded in this community. It's been fantastic. And then moving to Sydney, you know, it was a little bit different. And I ended up sort of commuting from the Central coast to Sydney for the last couple of years of schooling and ended up moving out pretty young, actually 16. I moved into a shared flat with the missus at the time and helped me grow up really, really fast and, you know, got into the workforce after my degree. And, you know, the biggest thing for me I found at that time you know, I was probably mid-20s, about 26 and really just lacked a purpose, mate. You know, like done all the schooling, you know, gone to uni, done all those things, had a good group of mates, you know, but really lacked that, that purpose and trying to find something that, you know, I could hang my hat on at the end of the night and sort of say this is, I'm really proud of what I'm doing. So yeah, mate, pack my bags at about 26, 27 and just went overseas, didn't have any plans, sort of just run amok for a year pretty much and you know, had some really interesting sort of moments overseas, you know, trying to, you know, find myself and, and find a purpose and ended up, you know, strangely in Uruguay with a mate. He sort of said, yeah, come over to Uruguay and we'll spend a month over there.

And.

And he brought a mate who happened to be Tim Ferriss, who had just written a book called the Four Hour Workweek and sort of hung out with him for a couple of weeks. And you know, it was, it was an amazing sort of time to really discover that passion and to look at the way in which other people living their life's purpose, you know. And so coming back to Australia after, after a year away, you know, really gave me that sort of top down sort of approach in the way which I can look at my life and, and create purpose. So you know, for me that was in the health and wellness space and how can I actually impact people in a positive way to change their health and wellness and their, you know, health outcomes at the end of that. So since then, mate, that's sort of, you know, 14 years ago or something, it's been a journey of creating health and wellness products that hopefully better people's health outcomes.

Powerful message as well, mate, and one that's probably more true than ever now. You've got two daughters and how old are they again, mate?

So four and two.

Four and two, yeah. It's fascinating when we're looking at you guys listening to this and following us for a while now. Life is energy. And no one responds to energy more than our children. They don't have the ability to articulate or communicate the way that we do. But our posture, our presence, our body language, all these different things that make the way we express energy, it's something that really does come off the back of what we do every day with our work. And you see it like the opposite is you come home and works, fucking taking you for six and punch you in the face. And you bring that energy into the household. Just like if you're living a life with meaning and depth and providing value not only for your family by providing service and business and having that exchange monetary wise, but absolutely making a difference. It's how you're naturally going to carry this air about you with your children. And they see that, they feel that. And it doesn't come without its adversities, which I'm sure we'll dive into. Because you started with your own, you created your own product first. I think you were saying, was it in the pharmaceutical industry to begin with or you know, like you went through quite a journey. But I guess before we dive into that, what were the takeaways, mate? From different countries, different cultures. And what you saw with men, women, children, nutrition, fathers, like what, what did you see at such a young age or take in, mate?

It's really interesting and I think, you know, I sort of spent time in Europe, sort of South Africa, a lot of time in South America and you know, traveling through, you know, a lot of places that were really poor and sort of impoverished and you know, certainly, certainly in South America, some of the sort of indigenous cultures there, you know, these are, these are people, they don't have television, it's not sealed roads, it's not any of those types of things. And for them family is just everything. And that sort of perspective on life where we can turn up with mobile phones and new cars and all this sort of stuff. But here's people that are literally the happiest people on earth and they have absolutely none of those possessions, but they have a really strong family unit. And they are, a lot of the time they were farmers, they grow their own food, they're doing absolutely, absolutely everything living off the land. And to see people that can live so completely happy in their existence was just, I mean that's sort of life changing stuff, you know, with the amount of that we fill our lives with now and to see how, how little you actually need, you know, you just need to have those relationships to be completely satisfied in life. That would be a huge takeaway.

Yeah, man. And look, whether, whether you guys connected to Western world or not, like what are you. I guess on the flip side, if we move into what we're presented with today, especially in Australia, the chaos, the hustle and bustle of life, technology, everything being faster, one of the most powerful assets, I mean they're apps now, is actually slow down to stop and slow down, stop the chaos, stop the world and be present again. On the flip side, of what you said you experienced when you travel overseas. What's the biggest problem and I guess the outcome of those problems that you see here today, especially with men and fathers, with so much chaos and bullshit going on.

Yeah, mate, it's a tough one, I think, for us. Looking at it, you know, from Chief's point of view, from. From our business point of view, you know, we're extremely cognizant of the. The hustle and bustle and everyone that, you know, is going through. And, you know, the biggest. One of the biggest driving factors for Chief is trying to create products which fit into that from a convenience point of view. You know, we understand that, you know, health and wellness, you know, for convenience is often where people get let down. And it's the grab and go mentality of today's life, where it's like, I don't have time to get lunch today, but I'm in the servo and I'll just grab a meat pie or grab, you know, and you make that sort of decision. And that's sort of like a huge area where we feel like we can make a difference in people's lives. You know, I think, you know, from a mentality point of view, being present, you know, and being conscious of all of that energy that you're putting into a family unit is just critical. You've got to be there in the moment at all times. You know, and I think you mentioned it before, like, you've got to have that energy. If you, if you've been smacked in the face at work all day, you've got to come home and be able to go, I'm just going to leave that behind. And, you know, now's the time to be a dad and be a leader in this environment.

You know, Couldn't agree more, man. You know, and this is, this is the hard part. Like men, fathers, they want to be able to give their families and give them that energy, give them the right type of energy, right quality. They don't put a. That energy in themselves. Yeah, yeah. Whether it's nutrition, whether it's moving your body, creating space. Fascinating, man. Especially like you said, they. A perception of wealth through material things and money would show them to be poor. But they're the happiest people because they are present, they're living, they're earning the right. They're seeing. They're seeing a true roi, like growing their crops, pulling them. It goes into their children. Their children are growing, they're healthy, they're living well, they're giving back to the Earth, you know, it's, it's very powerful, man. What happened when you came back from overseas? You started to dive into business. When we're talking about purpose, starting to find your purpose and move towards, I guess, a directional path, what did that look like for you? What started happening?

Yeah, for me. And look, you know, really naive at the time. Kind of like people ask me, would you do it all again? I have to take a second to probably question that because of the adversity of it. But, you know, for me it was, you know, before I went away, I was, I was, you know, doing a lot of essentially working with corporates and designing corporate environments, you know, and it was pretty disconnected really from what I like to like to do and enjoy. So, you know, I grew up playing Aussie rules and, you know, played up until, even after my kids were born, you know, played up until quite recently. And that health and wellness was always a real anchor for me. And so to be able to create products which I guess spoke to that, you know, element and, you know, had a real health and wellness outcome for my customers was really, that's what gave me that purpose and I was able to, you know, dive into it and you got to have that. For me, at least I had to have that purpose because, you know, there's, you know, you're giving up time with your family potentially. I was certainly left a really well paid job to go and start this sort of stuff. And, you know, you've got to be able to look at yourself in the mirror, you know, every morning and say, this is the reason why I'm doing this is because, you know, it's fueling my passion and my, you know, sort of zest for life, you know. So, yeah, for me, yeah, started with an over the counter sort of pharmaceutical product which was basically a sort of a multivitamin type supplement. And that went, went pretty good. Ended up, ended up selling that and, and then got into another sort of supplement product which was being sold into, you know, your nutrition stores and pharmacy and those types of things. And that's been going fantastically well and you know, it's, it, it takes a lot of time though, mate. I think that was, you know, we started that probably eight or nine years ago. I think that was probably close to the time that we started hanging out actually. And yeah, you're right, mate, not lots of punches in the face. Sort of, you know, I was literally wearing out the shoe leather, going around the shops going, hey mate, you want to buy some of this stuff? You know, and A lot of no's, you know, every day from people saying, no thanks, mate, just bugger off, you know, but it's, it's learning. And I look back on that now and I go, that was awesome. Such a good grounding for me to understand exactly what my customers wanted and how to create products which resonate with, you know, my audience. And it's probably the same audience that, that you speak to as well, right? It's the people who want to make, you know, just a better decision, just build 1% every day. I just want to make a better decision around this, you know, whether it is movement, whether it's the stuff you're putting it into your body, whether it is the relationships that you're creating, you know, at home or at work, just want to, you know, get better. And I think that's been a huge area of focus, you know, people like yourself, mate, doing an amazing job at lifting the lid on this sort of stuff and building education and building the level of understanding within the community. Like, that's super powerful. And, you know, the guys that you speak to, you know, they're switched on, mate. They're the ones who are going, yeah, I don't know all the answers, but I'm going to start learning, I'm going to start improving on all of these facets of my life. And so, yeah, for me, that was a huge sort of wake up, you know, and I can, you know, we now get emails and Facebook messages and these sort of things from people who are going, just love your products. Like, notice, you know, I'm healthier, I'm feeling more vibrant, you know, just taking the time to look at what I'm putting in my body. And mate, that's the stuff that, you know, same as you, mate. It's the stuff that makes you get up in the morning and feel good.

About yourself, you know, absolutely, man. It's, we're going to use the time anyway, right? So, and that's, that is a, it is a bit of a call to arms, to guys listening, maybe not to leave your job tomorrow if you're not happy, but really they're all pathways. Like, you got to earn that right to play. Just like what Brock was saying then in all the adversities, the hardships, the rejections, the no's. Are you listening? Are you learning? Are you going, okay, what can I change up? Like, I didn't grow up. Brock saying, I'm going to coach fathers and have the number one coaching program in the country for dads. It was like, I'M going to play cricket for Australia and then I'm going to, you know, I'm going to play rugby league for Australia then, you know, and in between that was several years of being heavily overweight, depressed, bullied, picked on. It was. It was a war zone for me, man, physically and emotionally. And then you move through and then all of a sudden the career's destroyed. It's CrossFit, it's. And isn't it funny how life moves you, mate? It sort of really does, yes. It's you and you're taking the action, but life does really position you. When you look back, if you keep turning up and growing and have a continual pursuit to life instead of idling by and. Or sitting on the sidelines of your own game, the opportunities get created and people just, they don't understand what that means because no one fucking does. We have one of our fathers who hasn't had dinner with his kids, where they actually all sit down. It feels like he said for years, they just get their dinner, they sit in front of the telly. And since we started to bring that into our data, our tracking, to measure the connection score for the fathers on the inside, that's fucking. Let's get the facts. You know, it can be confronting. But his revelation and takeaway was, since we did that, we're having conversations that we didn't even know we had and we've got a daughter and a son and they're talking about career paths and university and all these different things that wouldn't even been brought into existence. That's what it's about. It's opportunities that you don't even fucking know exist. You don't even know what they look like. But then they present. You're like, just makes sense, just adds up. And you can't have that unless you are. You're willing to walk through some of the fires of life, mate. And walking through the fires is always something that comes from having a high level of purpose. It's interesting, isn't it, because you look at purpose as a positive thing. It's like, yeah, but to find that, to get that, to achieve that, you got to earn that, right? And not that everything beforehand was a failure or bad, but it's just. It's fascinating, isn't it, man, where you can really move yourself if you keep turning up.

Yeah, absolutely. And I think it's, you know, you touched on, it's. If it's not measured, it's not mastered, right? And you've really got to take the time to look at those elements and those markers and go, well, these are the things that I really need to improve on, you know, and that's 100% like. I think that's the great thing that, you know, your program does is that it's. It just turns a lot on for a lot of people in terms of all of those elements and makes them measure it and take ownership of it and then ultimately master it.

Yeah. Exposure and awareness. Otherwise, what do we do? We just sweep shit under the rug, we turn a blind eye, bury our head in the sand, all the above. It's all the same thing. But it becomes, it goes from unknown to uncertainty because people reach an age where they are burnt out or they're burning or they don't know if they can do it. They don't know what their options are or their options close in or they. Some of the stuff. I'm sure you agree, like you said, you look back, if you had a second shot, there's no way right now with three children, I would want to pursue a rugby league crew, have nine operations and go through gyms for eight to nine years or even start. No fucking way, man. Would I even want to start RDM again? Holy shit, man. The bleeding that happened for that, you know, like crazy. Crazy.

But you wouldn't be there, you wouldn't be here if you didn't go through it. You know what I mean? I think listening to a lot of the stuff that you've been talking about is it's those layers of complexity. It's not like you can just sort of go, all right, I'm going to make a decision now and be a bloody monk and eat perfectly and exercise perfectly. You've got to go through these different layers to understand and to build that level of education. And that doesn't matter what facet of your life that is. You've got to go through that challenges. But it's about starting, right? Make that choice.

Absolutely. And what's your take and your advice? I guess, because you've obviously done that and you've applied it to all areas of your life, but one that's really specific, which will be good for these guys. The layers and what we have here, the layers of health, layers of nutrition, I know you've mentioned before, and we'll dive into that, you know, setting the example for the family. Snacking, like, what have you seen? What have you seen that's a challenge or an issue? But what have you done to create, you know, layers of nutrition and health and well being, which obviously ties Into Chief, which we'll talk about. But yeah, mate, what's your take on that and that as a whole for us and living?

Yeah, I mean it's, it's really interesting because I think I look at, you know, my, my own journey through probably my 20s and you know, you have a basic understanding, you know, you play a decent level of sport or perform at a decent level, you get exposed to, you know, maybe your macros and you've got to start looking at your, your macros. You've got to have the right amount of protein and right amount of fats and the right amount of carbs and those types of things. I think for me that was a good basis in health and understanding what that looks like. And then I think the next layer of complexity is probably nutrient density and how can you get the most amount of nutrients into every single meal that you're eating if you're looking at caloric intake and I know Ken's done a great job in sort of educating your members around what should be that sort of caloric level and intake on a daily basis. But how can you then get the most nutrients into that? How can you look at the sources of the protein that you're eating and these types of things and where we're at now, I think with Chief and this is probably something that we did a really deep dive on probably about three, three and a half years ago now, is not just about, I guess the protein source that we're using, but also what goes into that protein. So you know, we're using, you know, 100% Aussie grass fed grass finished organic beef, you know, with every single one of our beef products. And that it's not just about, okay, well that's great, like it's organic. And you know, just to understand what organic meat means is that that soil that that cow has been grazing on has been tested for at least four years to understand that there's no chemic on that grass, you know, to go into the go even further. Now we're looking at, we know the farmers that are growing our stuff. We meet them, we go and talk to them, we go and, you know, understand what they're about and what their passion is at life. Because that's probably the biggest thing for us. I mean, you know, you talk about the energy and the energy that, you know, you're essentially consuming when you're eating meat. You think about, I don't know if you've seen some of the images and videos of like feedlots where it's Just like, you know, there's just cows and shit everywhere. They're just eating out of troughs and it's no life. I mean, you know, we're going to farmers that care and love for their animals and they care for the environment that they're creating. And for us, that's all about, again, that energy and going to that next level deeper and trying to understand all of those elements which are going into the food that we're creating. And, you know, perfect example is, you know, you talk about sausage roll or something like that, made a. A sausage rolls, got maybe 16, 17% meat in it. You know, I mean, we're. And God knows what type of meat and where it's come from or any of that sort of stuff. And the rest of it's just shit. You know, we've got in the biltong, it's 95% beef. You know, it's just basically beef and some spices and, you know, that's it. Like, I mean, you want to talk about, you know, clean and whole food and not only that, but just where it's come from and the energy that has gone into creating that food. Like, for us, that's. That's everything. And I think that's what's starting to resonate with our audience now is that, you know, it's not just about the animal, but it's also about, you know, the environment that that animal is living in and the environment that we're talking about creating for, you know, for our children, we're talking about legacy. You know, regenerative agriculture has a huge role to play in that. And it's actually, there's a study out of New York which is called Project Drawdown, and sort of identified the ways in which we not just, you know, stop sort of climate change, but actually, you know, have a positive impact on that and draw carbon out of the atmosphere. And regenerative agriculture is two and a half times more impactful than the next thing on that list. You know, so we look at the ways in which, you know, the farmers that we're speaking to, you know, they. They love the land that they're on. They don't want to just, you know, deteriorate it and plow it and turn it into shit. You know, these guys are wanting to care for the next generation. I mean, because ultimately, you know, it's not just their livelihood, it's their children's livelihood, you know, in the farm that they're creating. So, you know, it is. That is those next levels. And I guess, you know, not everyone has the time or availability to go into that nth degree around every one of the products that they're picking, but I guess we do that job for them, you know, and that's one of the key sort of tenets of Chief as a. As a brand and as a company. You know, we, you know, pride ourselves on being able to, you know, understand absolutely everything that's going into our products and be eyes wide open into it. So, yeah, mate, it is about that journey. And for us, like, I kind of feel like now where we're getting to that. That point where we've. We've done so much research and look into it so deeply that, you know, we can now start to educate consumers about those choices that we've made.

That's very powerful, man. It's very powerful. Everything is energy. Like, if you guys have been listening or following a podcast for a while, like, fuck, surely you must get it by now. The way that your children look at you, your body language, what you're sedating yourself with with different environments, utilizing technology. So it's a mobile phone. While your wife's talking to her, you're fucking texting. Like, all of this stuff is energetic exchange. If life is energy, then what makes life move is an energetic exchange. I'll use a simpler word, connection. So if you're connecting to the earth in terms of your livestock looking after them, what they're e. Like, I just look at that, mate, and it's just like, few words need to be spoken. You just fucking living and breathing the message. And it's a wholesome message. It's a message of reality, not. Not the metaverse. I couldn't believe when I saw that, man. I just. Anyway, maybe that's for another episode. We need to be more connected to reality, not. Not more disconnected or taken further away. And it's just. Look at the flip side of that. Like, it's insane. You. You would go to a shop and you're looking at these steaks that you're buying, and like you said, they're raised in shit. They get fuck all tlc. And what they're ingesting is going into them and them as an organism, and then you're ingesting that, and then there's years and chronic years of you ingesting that meat and that sort of shit, and it's just like, mate, how could that be wholesome for you? Like, these guys who are struggling, they're struggling physically, emotionally, you know, Like, I think there's roughly 10 trillion cells, or 10, apparently. In our microbiome of our gut. And we're a collective of about a trillion. So you're hosting 10 times what actually makes you. And it's like, well, you better be good hosts in the gut system, man. Otherwise you will be an emotional wreck. You won't have energy, you will have depressive states of mind and all these things guys don't even think about. But this is what, this is what life is, mate. It's cyclical. Like, you got a shit animal that's. And it's shit not because of the animal. It's born into that and it's not looked after at all. And it's just a numbers game, a volume game. And then you're taking that energy in like, like, please understand this, guys. We're not talking about chakras or crystals or Kumbaya. I haven't played the guitar for ages, mate. Give me a few weeks, I'll get up to speed, we'll light a campfire. But no, if we do have hippie listeners love you guys. No, no disrespect, but. But it's true, mate. Like, it's its energy. Like, it's so. It's so simple. So simple. And a large portion of that is what you are literally making connect and be a part of you on the inside that you can't even see. Guys will go and learn software systems, do courses, go through these field manuals and learn all this sort of intricate shit. They don't even know what calories are like, or a unit or a measurement of calories or it's 4 calories for 1 gram of protein. Good, Al. What the fuck does that even mean? Well, what does it mean to you? Like, if your shit isn't organized and you've got a poor operating system inside yourself, maybe you should spend three to five minutes because it's not that hard, is it, mate? When you're talking about the layers of nutrition, what you spoke about, though, dives amazingly deep. And I love it. But just at a fundamental level, do you actually understand protein, carbs and fats, what they are, how they should serve you? And it's crazy, man, where the focus goes, people just, I guess, dismiss that responsibility over themselves. But then on the flip side, you've got someone like yourself in your organization that actually as well, you know what, we're going to cut out a fuckload of the hard work for you. Especially in areas where as human beings we're psychologically pitfalls in ourselves with snacking and maintaining wellness throughout the day. This is what we've done for you. It's pretty special, man.

Yeah, I mean, and I know, you know, the whole energy system, you know, sounds a bit woo woo, but I mean, if you were to take it, you know, even take the energy stuff out of it, right? I mean, if you look at the use of Roundup and glyphosate, which is the main problem ingredient in Roundup, you look at the use of Roundup and glyphosates in farming and the levels of autism and huge, huge health impacts, they basically mirror each other. It's unbelievable, the stuff. And you think about if you eat shit, you're going to feel like shit. Well, guess what? If the cow's eating shit, it's gonna feel like shit too. And you're ingesting the cow. So yeah, mate, you don't need to be, you know, Einstein to understand that. You've got to have that care about what's going into not only your body, but the body of the animal that you're ingesting, you know, so it's. Yeah, mate, it's super important and I think you're right. It's about educating yourself. And, you know, we try and make that as easy as possible for people. You know, not everyone's going to want to know, want to know absolutely everything about. They might not want to know the farmer that grew the meat and that's cool, but for us, we want to. And that's part of living life like a chief. That's our motto. You've got to do that and you've got to take the time and take the care to do it.

And how do you remove the fluff though, mate? I guess just to get your advice on a world that is full of noise, full of chaos, you've got beyond beef and you've got all these other things and good on you. If you want to go and ingest more things with ingredients that you can't quite pronounce or don't know the origin of. But as men, getting back to our ancestry, our primal roots like this is so important for you guys. You'll hear it on other episodes. We're talking about vitamin D, getting out in the sun, going out and connecting in nature. And it's as simple as me going to a cricket oval. I just love the smell of fresh cut grass because I grew up playing cricket and just not wearing my shoes for an hour. Is that too hippie or woo woo?

Not at all.

This is the stuff. Breathing exercises, man. Some of the exercises Ken has gone through now, episodes that you guys should have listened to that. Can change. I mean, Wim Hof's a perfect example. Go and go up bloody Everest or halfway up Everest in board shorts. But it's crazy what it can do for you. So, you know, what, what is. What do you feel or what have you seen? Because obviously you've done a lot of studies and research with the regenerative stuff, with the quality of the meeting, but what do you see is one of the greatest benefits of obviously what you do, but just us as men, like, what should we do to get connected with our ancestral being and be primal again around the areas of, I guess, nutrition and wellness?

Yeah, I mean, I think it's about understanding that sort of food system. I mean, that's obviously the industry that we're in is that food system. And I remember chatting to some friends in New York, and they had one of their daughter's friends over and she'd never seen a horse, like in real life, you know, And I mean, like, how mind blowing is that? Like, you know, living in New York, I see it. They might see a horse in a handsome cab or something walking down the street, but, like, never seen a horse. It's about just getting out into nature and for us, again, in that food system, trying to understand that and trying to create that connection not only with the food system and what you're ingesting, but, you know, that's a great opportunity to connect with the kids and to educate them on that food system and understanding that. I mean, I know, but talking to my girls, it's, you know, it raises some, probably some tough conversations, you know, when you, you're going, oh, you know, look, here's. Here's the cow. And they're like, oh, is this like, you know, you say, this is where the beef comes from? And they're like, oh, what do you mean? This is where the beef comes from? You know, like, but it's probably, you know, you got to have that conversation and it's like, it's, you know, life can be judged by the amount of difficult conversations you have, you know, like, it's. You gotta, you gotta have those, those hard conversations and just be really transparent with your kids and just like, this is the food system that we're in, but trying to understand that. And where would you. Where do you want your kids food to come from? You know, like, it's kind of for us. We live and breathe this, you know, where we are, you know, really immersed in our food system. And, you know, I was saying to you before like, if you took the time to understand and to know where your food comes from, and if you know the name of the farmer who's grown your food, I guarantee you you won't need to know the name of your doctor, because how broken is that system, right? You go around, you ask, probably ask the dads, like, what's your, what's the name of your family doctor? Oh, you know, doctor, what's the name? What's the name of your farmer? No idea. Like, that whole food system and, you know, you've spoken about how broken that sort of health care system can be, where it's just. Let's just stick a band aid over it. Let's hear some. Here's some capsules, here's some pills. Knock yourself out, you know, like, numb the pain. However you want to mate, get involved. Like, you know, you should be, you know, knee deep in shit, you know, understanding what's, what's going on in your food system. And I think that's a huge opportunity for fathers to engage with their kids and their family. And, you know, getting out there and understanding what each of those elements, where each of those elements potentially come from, and doesn't mean you're going to have to, you know, travel six hours to buy your fruit and veg every week. Like, you know, we know that there's some things just aren't necessarily convenient and attainable, but it's again, it's about making that first step. Maybe find out where your local farmer's market is, maybe buying up there's some really good, you know, meat box, you know, home delivery, where, you know, you know where the meat's coming from. Buy a couple of hundred bucks worth of meat, stick it in the freezer. It's way better than, you know, then going, having to go to Coles or something and dig out some chicken that's been through knows what, you know, like, take the time, engage with that food system. And I think for fathers and, you know, certainly I've noticed that, you know, in the last, you know, five years in taking that deep dive and understanding it, the impacts on your health are immeasurable. Absolutely immeasurable.

Yeah, I remember when we. Because I, I do that, but my drive's only four and a half hours, not six years. Yeah, I've got a mate who runs a local fruit and veg shop and, and I think it was about probably six weeks ago, we were out at a shopping center with the kids and they were just really hungry and we grabbed them an apple for a snack from Woolies and they were eating it. Then obviously they, you know, they take their bites and mutilate it and then give it to Daddy. And I took a bite out of it and it's like this powdery thing. I was like, what the fuck is this? I could not believe, and I hope Aaron's not listening to this. I still get my fruit and veg from you, mate, you know that. But I couldn't believe, like, just taking a bite out of an apple there, like you mentioned with the chicken. I was like, man, what the fuck is this? Like, how can this. And please understand, guys, if you do your shopping, that's cool. Like, I don't judge you for it. I don't think I'm better than you either. You've got access to the same stuff I do. Like Brock said, educate yourself. Get yourself in a position where you may be able to be resourceful, to find the right resources and you have access to that. And it's not that. Like, is it that much more expensive? What does expense mean? Like, if you're, if you're, if you're 73 and I came to you and you're about to die, and I said, hey, I can give you seven years back. What expense would you pay over the last 30 years to get those seven years? That's negligible. It's a non event. It's like, well, of course I would, Al. Because doesn't matter what digits I have left in my bank account, I'm fucking dead, mate. Like, I'm lying on it. And that was, I guess that was my point on what you said then about not only educating our children, having the conversations that are necessary for them as they grow up so they understand the cycles of life in itself. And this is the thing, people will hear that, right? They'll be like, shouldn't. Shouldn't tell your kids about me. I was like, go watch the fucking Lion King. I didn't hear my daughter Stella say the word kill at all. Like that. That's a, that's a dangerous word in the wrong context for children to hear. It's obviously riddled through fucking computer games and shit. But one day, and she doesn't understand the context, but she said, I don't know if it was. Is it Scar, the evil brother? Whatever it is. And yeah, when he, when he, when he whispers in his ear, I killed Mufasa. That's right. When he's fighting with Simba at the end or some shit, she said, she started saying those words, didn't quite understand the context she was only, I think, four at the time. And I was like, what the fuck? So you guys who think that we should protect our children from certain things, well, what are you doing when you're putting them in front of the fucking idiot box and they're getting conditioned? Because I saw that, you know, I see that you see it in movies. And now when I watch movies, I'm like, there's some, there's some subtle conditioning here going on for these kids. Why the fuck are they putting this shit, that word, that sentence? I watched this thing, I think it was a Scooby Doo movie. And two of the guys having a fight and one of the ladies goes, oh, toxic masculinity. I said to Krim, what the fuck? I said, turn that shit off. How fucking dare they put that bullshit term in a fucking kids movie to start conditioning my daughters about what a fucking man is. If you're a shit person, you're a shit person. If you're toxic, you're toxic. I couldn't believe it, man. And I know I'm on, I'm on a bit of a rampage and I'll cool down because I don't have any weights in here to throw around or cleaning jokes to do, but honestly, mate, it's mind boggling what we think we should protect our children from what we don't stand up and show them and what we expose them to. And that wasn't lazy. It's not like my children watch hours of tv. It's just we grew up with Scooby Doo, you know, and Corinne saw a movie and there's a Scooby Doo movie, gave it to the kids and I watched, I came, came into that point and watched 15 minutes of it and I'm like, yeah, that'll do me. Turn that off.

But, yeah, well, it's been, it's, you know, it is that I think we live in that world where, you know, it's like, oh, this is right, this is wrong. You know, you can't do this. You can't mean, you know, you take your kids shopping and you walk through an aisle of meat, you know, dead meat. I mean, like, you know, like, I mean, you can't just stick your head in the sand and go, well, they shouldn't know what that is. You know, I mean, I think it's about being informed. And ultimately they're going to need to make their own choices around the food and everything. But are they going to perpetuate the food decisions that you're making? That's absolutely. I Mean, I look at, I'm a child of the 80s and 90s, mate. I remember, I look back on what I ate and I just shake my head. I'm like, I can't believe the shit that I used to put in my body. And that was just because that was a level of education in my household about nutrition. And it's, you know, they're going to be a product, your kids are going to be a product of the environment. So you need, you know, it's a responsibility to create that legacy, you know, because that's going to be passed on to their kids. You know, you don't want, you know, your grandkids running around eating, you know, absolute rubbish, watching Scooby Doo movies and, you know, this sort of stuff, mate, it's, you know, you've got to be eyes wide open on this stuff. Stuff.

I'm listening, man, but I'll tell you, I just want to headbutt whoever that director was. Fucking hell, man. I, you know, anyway, we got to keep the rage out away. Tuck him away. He shouldn't come out. I need to get a punching bag at home. It's so true, man. Our life is temporary. Like, what are you leaving your kids? And don't, don't tell me you're leaving them a house or money or blah. What are you leaving them with from which you've instilled into them when you are dead through your belief systems, your choices, critical thinking, like actually using something we've actually all got, you can still use it, you know, it's called free will. Don't use your free will to give up your free will. That's a bit of a fucking. It's probably not the way, but. And then that happens in many different forms in the modern world. But, you know, this is what we're passing through our children. Decision making processes, values, beliefs. We're perceptive, if that's a word. Creatures like our eyes. Went to my brother's farm the other week. He just bought a. He got out of the city, he's like, fuck this, man, all this shit going on. I'm fucking out of here and looking at properties and whatnot. And within a month went and bought a farm. His whole family's moved lives in the. Was living in the northern beaches in a very nice fucking home at Kirkland. And he's like, man, I'm out of here. This is not the energy for my children, not the environment. All the cows and everything going on went up there the other week, two weeks ago. Sure, we're on quad bikes. So, you know, we've got quad bikes. I've still got a phone in my pocket, but that was turned off. But we're using quad bikes. Probably ran around. He's got 50 acres. And it was just fucking epic, man. Like I said, as creatures using our sensory perceptions, literally just setting foot on there, going out. There were six or seven sites where he was, where we couldn't see anything else. Couldn't see the house, couldn't see my car and all that. And it was just amazing, man. By seeing that and being part of that energy source. Now, look, did I hug a tree? Maybe. I'm not going to disclose that information. But the point is, though, you look at that, you know, like, when I go for a walk with Stella, which we do a few times a week just in our local neighborhood, I'm like, we're looking at different trees. Look, that's iron bark. That's grey gum. That's a blue gum. And we're shutting off. I've spotted a blue gum, but I know what a grey gum is. But we're looking at trees. And I'm trying to educate her, and I'm like, look at this. And she can see a trail of ants going down the tree. Like, you can't see that shit inside your house when you're watching tv. And I'm teaching her something. Wow, look how big that tree is. And she's like, daddy, is that street tree stronger than you? I'm like, yeah, look at it. I said, I can do different things. I'm like, but. And was slapping and hitting it. This is a big. And I was like, look at the energy in this thing, man. It's been here for, like 90 years. Yeah, you can't. Regardless of what you guys think is. Is reality or energy from. From a drink or from caffeine, you can't discredit the energy around. It's like that. This is what life is. Even right now. You guys are listening to this in the past, but this time is here and now, because you're listening to it in your car, on your walk, at your gym, here and now. And it's fascinating, man, when I immerse myself in that environment with. With nature. And he doesn't have cattle or anything yet, but he will. It's more so as pets. He won't be obviously doing that sort of stuff, but. But no, he's doing it the right way. He's got in touch with the council. Like, I want to make sure that I'm looking after land and like, yep, you're going to need these animals here. Put the couple of these animals there. This is where you should do your crop. So he's really investing in giving back to the land that he's now really a caretaker for, when you think about it.

Yeah, and that's a, I mean, that's a really good point. I think, you know, you speak to, you know, the informed farmers and the guys that are, you know, growing your food. That's, that's exactly the way that they view themselves. They're the caretakers, the custodians of that land and they know that they need to better it in some way, you know, And I think you talk about the strength of that tree, you know, that's carbon. That's carbon. That's, you know, at one time was in the atmosphere and has been put into the soil and then now it's into a tree, you know, and I mean, that sort of stuff. And you look at the way in which certainly a lot of the farmers that we speak to, you know, they're getting away from just like, all right, I just want flat fields that I can, you know, either stick cows on or stick crops on. They're like, I've got to have woodland, I've got to have this, I've got to take care of the soil, I've got to do all these sorts of things because, because that's the other part. We're talking about meat here, but you talk about vegetables and fruit and these types of elements. They're getting all their nutrients from the soil. And if you're just going to go, well, I've just got to harvest twice a year and I've just got to keep plowing away and plowing away. There's no nutrients in that soil. And I think that's certainly the element that we love hearing from the farmers that we speak to is that it's. Now, I'm not just a beef farmer. I also, you know, have chickens, I do rotational cropping, I do all these types of elements. So it's so much more powerful and, you know, in terms of creating again, nutrient dense foods, you know, and putting that carbon back into the soil. And, you know, there's four times more carbon in the soil than there is in the atmosphere. So you look at that and it's, it's, that's our energy source, mate. That's, you know, you talk about energy, that is the lifeblood of this planet and we've got to sort of look after it. And, you know, certainly from our point of View. We want to be doing business with people who care about that sort of stuff, you know, and understand it. And I think, you know, your listeners are going to absolutely, hopefully sort of get out there and now start to educate themselves on, you know, how can I find the best, you know, produce in this area to feed my family?

You know, it's. It's the quality that people look at man in all the different rhythms and cycles of life. So even what we're sharing here now, you may never go and do regenerative farming yourself, but there's a rhythm in cycle inside of yourself. What you're doing to handle the chaos, your morning and night routines, like these rhythms and cycles exist everywhere. But one of the most important things or areas that they can exist and should exist on a larger scale. Which is why I love working with Brock and Chief, because Chief is the only official partner. Sorry, the only partner. The end that we actually have, you know, since I've started idm, like, you guys are literally the only, the only partners that have hit the standards for us to extend an arm out. And obviously we're, we're very appreciative that it goes both ways that you love our relationship too, but it's like, no, this is, this is it. Like rdm, hpf, our dad's Strong Australia store. You guys are like the only official partners we have because we align and connect with the quality of the rhythm and cycle that you guys are creating, which is. And part of which is huge for us as men. Nutrition. Like we're fucking hunter gatherers, mate. Like, we're conquerors. We're out here to go and conquer life. And that can't be done if we're not looking after ourselves. And then, like you said, educating our, our children on what's most important, like, that's, that's just. It's. It's a given for me, man. It really is. What does this mean to you, though? Like, this is the interesting part. Like, you're a father now with, with two kids, or you've been a father for a while, but the goal is 5, which I commend you for, mate. That's fantastic spreading. I used to say hashtag the road to 10 in front of my wife when they saw like our double pram and. And then a toddler and a baby and then a smaller baby. And. Yeah, I don't. I don't get those looks anymore because I don't say that anymore.

The fourth's on their way, right? Are we announcing that?

It does. It's not mine. I've had to step and I got tested twice. He's shooting blanks, so. But what does all this sort of stuff mean to you now, man, that you're. You're a father? I guess, like, it's probably two pronged approach. Like, what does fatherhood mean to you? Like, now you. Because there's a lot of men out there who aren't dads yet, and there are a lot of men who are fathers and they're like, well, how can I be more for them? Because you're right. You guys are right. I won't be here one day. I will be down one day. But what does father would mean to you, mate? And then also what does that mean to you in retrospect, to everything you're creating and a part of and building?

Yeah, I mean, it's a good one, man. You know, look at. There's so many amazing quotes out there. One that's always stuck with me is that if your dream can be achieved in one lifetime, then you need to dream bigger. And I kind of feel like that's a, you know, that speaks to legacy and a lot of the things that we've been talking about, you know, and, you know, for me as a father, it's about, you know, I want the absolute best. I think every father listening would say the same thing. I want the best for my kids, and I want to be able to, you know, hand them over something to help them on their way. But for me, the biggest thing that I know that I can hand over to them is knowledge and to be able to impart a little bit of what I'm trying to do. And I think the great thing about Chief as a business is that it allows me to explore not just all this stuff that we've been talking about, whether it be the provenance of the ingredients and the farmers that we're dealing with, but it actually allows me to educate, Educate myself on business and doing all that sort of stuff. And I, you know, I've got two girls and they're both very, very different, you know, as all kids are. But, you know, I now look at and go, oh, geez, wouldn't it? I can see this one being a CEO and I can see this one being this. And I'm like, you know, that that sort of is amazing. I think for me to be able to go, I'm actually going to be imparting knowledge on these kids that, you know, has been a function of a real passion for me. You know, like, it's. I love Chief and what we've been able to do with it, but you know, as a product, but I think for me as well, like the level of education that that's given me is just phenomenal, you know, and I think, you know, I guess we joked about would you do it all again? And stuff like that. But mate, for me, you know, I know that this has been an amazing path for me to follow and for me to be able to be continually learning and every one of those rejections and every one of those no's and every one of those slaps in the face has taught me something. And the same for you, mate, with every one of your endeavors, you know, whether it was CrossFit wellbeing, whether it was the football career, CrossFit career or starting RDM and you know, each one of those challenges and adversities has created, you know, knowledge within yourself which you're now able to pass on, you know, which is, that's, that's everything to me and be able to articulate that hopefully to my kids, I think is going to be extremely powerful. And you know, the other things that it's allowed me to do is learn about the food systems and be to sort of then impart that knowledge to them and say, look, this is where your food's coming from. This is the reason why you need to have protein in your diet. This is the reason why we don't eat this stuff. This is the reason why we shop at this shop, not this shop. These are the sort of things that it's the patterns of behavior that we're trying to impart on our kids. And for me, that's the most important thing. For me, I think Chief is a legacy brand. We think it's got an amazing potential and we're obviously now starting to see that resonate in different markets around the world. And that's fantastic and we're extremely proud of it. But ultimately, mate, what it is is that success is a barometer of the education that we as a chief team and a collective have been able to learn and be able to impart in our own business. So, yeah, that's the biggest thing for me, mate.

Yeah, it's critically important, man, what you said there as well, because what that is a byproduct of, and you guys will hear this, and I will never stop saying it is your environment, you collectively around and growth a continual pursuit or consistent attempt or having a stab or a shot at or standing up, turning up, doing the work, taking action towards growing and evolving because you won't have the knowledge, you won't have the experience. And you know, I see that. Like, that's why. Can you guys see, like why this is so important for your evolution? My father went, you know, he's a, he's a wog. And just new weight training was the answer. But he had four boys. I was number three and you know, was going to help me lose weight. And he filled our garage with some epic gear, went to all the auctions and maybe we had like a thousand kilos in weight. I was like me and my brothers, you know. Yeah, that's right. I told him, dad, I need two a K on each arm, man. To the point where he got welded. He got welders to make one of those adjustable sit up bars and fucking bolted it into the brick wall. Insane, man. Like, it was amazing. And he, and he got books and that's where it ended. And I'm forever blessed. But my evolution is going okay. He gave me that at 13. Now through training for 24 years, obviously learning, educating, being part of the health and fitness space, competing elite sport, working with the best in the world and tracking sleep, tracking nutrition, my macros, blood work, genetic testing, all this stuff. Now my kids are going to get that fucking next level to the tee. Roman, he's 14 months, he's already got a 45 kilo cleaner.

Joke.

He lifts more than most men. Seriously. He comes in, he grabs, it's empty, but he grabs my protein shaker and he tries to give it, but I give him a little nip here and there, grab some of my vitago, some of my post workout carbs. And he loves the chief bars, man. Like as soon as he sees it, he just pipes up and you could just. Talking about energy, I'm like, I feel like someone's watching me and I'll be eating Chief bar. And I just see these eyes just around the corner sitting in his high chair like, I'm having a snack, mate. You're right. You just keep. He's just staring and I pull a little bit off and he, he loves it, man. So do the girls. The girls, the girls love. We, we just give him little, little bits of cheek. But I have that trust. Like just like our, our, you know, our protein. I'll give them a little taste and sip. But it's amazing. These kids now are going to get that right from the Gekko from a point where, to the point where, you know what they will. I know how to train children with, with resistance training, where that doesn't stunt their growth. I Mean, that's one of the biggest fucking lies ever. Like if your child's 30 kilos and they can do a push up and even through the toes, their chest, their triceps and chest are taking in 60% of that, which is, you know, 20 odd kilos. Well, it's pretty fair to say, Brock, that you could lay like Stella's a perfect example. I could lay her down on a bench and give her three kilo dumbbells. And she can build coordination and movement patterns with something which is fucking four times lighter than what she would do in a bodyweight push up. Right. But this is what people don't understand. So it's the how to think, how to grow, how to evolve and then apply that to the next generation. I know that was a very short example, but it's very clear that our children will benefit and I will die a happy man. And this is the hard part with life. We're all so zoomed in with the chaos of the time. But when I zoom out, which more often than not is probably on our deathbed as well, when we don't have times to reflect. When I die, I'll die a happy man. Knowing full well that I've taught my children how to think, how to be critical thinkers, how to build their own legacy because of the one that I've built in myself. How to lead by example. Showing them them how to. Because children do it. And then we squash them when they get a certain age. Showing them how to keep experimenting, keep searching, keep exploring. It's what that you look at them, it's what they're designed. Don't take their fuck ups personally. Roman falls over all the time. He's still walking, he's running, you know, and that's. It was one of my coaching pieces the other day about self sabotage. You can't take your fuckups personally. They're just your actions. They're not you, they're the actions of you at that time. But you are here and now. And that's a very important thing, man, you know, that you're talking about there with the importance of having our children who can see what we're providing and then they use that or I say they stand on our shoulders and we are giants for them. So they can see further and reach a bit further in their life.

Yeah, yeah. I mean it's. And it's interesting, you know, our kids are sort of similar ages and you know, how often have you seen them just mimic some of your behavior, like right back to you, like an absolute Mirror. And it's, it's scary. I mean, like, for me. But that's a huge wake up call. Right where you go, well, yeah, I'm not gonna, then I'm not gonna, you know, bring my anger home. I'm not gonna speak to my wife, you know, poorly. I'm not gonna speak to them poorly, you know, because at this age, mate, when they're young, you know, they are just absolute sponges. They're just taking in all of this information. And it is, you know, some of it is behavioral, but, you know, so much of it is, you know, more than that, I guess. It's, it's, it's speaking to, you know, your outlook on life and all that stuff that, you know, might not be thrown back in your face immediately. Like, you know, some of the words that you might use or something that, that they throw back at you. But, you know, guaranteed, they're absolutely mimicking, you know, your outlook on life and the energy that you're. You're putting into the world.

Yeah, yeah, definitely, mate. I couldn't believe the other day I walked out and there's Lillian doing a double back bicep pose. I was like, where did you see double cobras? Got a good little peek on those arm of heads. Then she's doing the horseshoe with the back of the arm. But, yeah, it's insane, man. It is actually. It's so uncanny. People say that, you know, monkey see, monkey do, and they laugh it off, but it's like they, they bank it and then they recreate it. And sometimes, like you said, a word hasn't even been spoken. You're like, shit, what else are they observing? And what else is being planted in the subconscious? And that's why. And it's not that I'm an overlord or overpower my children, but, yeah, I'm a powerful man. So I come home and bring that presence and it's attractive. I'm throwing the kids up and, you know, it's harder for Karin, obviously, but I'm throwing them up, running around. I've got all three of them and playing, wrestling. They are attracted to that, man. They're drawn into that. And it's. That's fucking exhausting because I got three energy sources and I'm one, and I'm trying to, to, you know, exhaust all of theirs and deplete it so they actually go to sleep, which didn't happen last night for one of them. But, you know, it's, it's fascinating to, to also have that and be like, I'm a great father. I'm not perfect, but I'm great because I'm showing them how to, how to express life, how to think. I'm showing them fuck ups are okay. I'm showing them how to go, go for gold like you said, set big, big goals and set big challenges and whether it's stellar thinking and I set up some padding. I'm not here for safety and security like those terms in how they're chronically used in society. But yeah, I'll make sure that there's not going to be any long term damage. But it's like, okay, Stella's jumping from bed to bed because her and Lillian, they share a room and love it and I can't do it. I'm like, I'm guiding her through it. I'm spotting her a little bit like those little things. It's just what we should all keep doing, just stretching, stretching, growing a little bit. What do you find or what have you found has been one of the biggest, I guess hardships because we do have obviously majority of our guys and dads listening and we do get some men, which is, which is good, good for them. They reach out, they're like, you know, this stuff's helping me because I am going to become a father in the next six months, 12 months, two years. But what have you found, man, has been the biggest challenge or hardship for you in trying to juggle all the moving parts of yourself personally, professionally and being a father? Like what is your, what have you found to be the biggest challenges with fatherhood? And then I guess what do you do about that to counter it?

Yeah, I mean it's a good question, mate. I think, you know, you touched on it earlier is, you know, your failures do not mean that you're a failure. And I think as a business owner, entrepreneur, you know, like, you know, it's really hard not to take, you know, knockbacks and setbacks personally and being able to disconnect that. I think, you know, from an energy point of view, you know, it's really difficult to sort of say, well okay, I'm not that failure and then take that energy home. And I mean that's the worst thing in the world is if you're like, I'm taking this on, I'm no good, I'm terrible at my job or this didn't go my way. And then you take that energy home because you counteract that with the energy that you just explained about being a leader in your household and having that positive energy and then being drawn to that the same as is right in reverse. Like if you come home and you've got that loser mentality or you've taken a knock on the chin and you're really struggling, that's really, you know, that's really hard for your family to take on as well. Right. So that's been a, you know, I have my own sort of morning and afternoon sort of routines around, you know, just sort of centering myself and making sure that, you know, it's not super woo woo, but just a little bit of meditation, some deep breathing, taking the time and it is just about for me it's, you know, man, I'm sure it's the same with you. You walk in that door and they come running up to you and that's the best time of day, the, the day for me and just making sure that I'm present and being able to do that. And it's a challenge because your phone's dinging and you've got messages coming through or you've got to take a call late at night or whatever it is. But yeah, for me it's really about those small things about how I can switch off, how I can actually sort of go, okay, I'm not, you know, whatever's happened today at work, I'm not my success or my failure from today. And just making sure that when I walk in that door, I'm the best dad I possibly can be.

They love it, man, Love it. Transitioning, well, transitions. Isn't it like their life is full of transitions? Waking up to doing your morning routine, to engaging with the family, to going into the car or into work. And there's so many transitions, you know, it's insane. And look, we're not here to tell guys that they should bottle their stuff up. But yeah, it's good and healthy to express. But more often than not, when you blow your stack or when you're dumping, it's because you haven't given yourself that continue again rhythms and cycles. You shouldn't work for five weeks straight and then just go, cool, I'm just going to do. I'm away, I'm going and doing nothing for the next three days from anyone and everything. It's like, well, no, instead of spending 50 hours on yourself there, what if you just spent half an hour a day day. Because when you get that five week mark, you're like weeks three, four and five, you just hear edgy, you're on edge, you're triggered easily, you got a short temper and mate looking after yourself and how you transition is critical, mate. I couldn't agree more. Otherwise, like I said, you shouldn't bottle things up. But, mate, you can't be dumping and bringing your shit through the door and putting that on your family and expecting there to be positive outcomes doesn't mean you don't have problems. We all do. We all have challenges. But it's why I love what we do, mate. Like, you shouldn't have to isolate or go it alone. You want to create stability for the family, awesome. Who's there to create stability for you? That's fucking hard. It's hard for anyone to do on their own. It's just a part of life, which is why we talk about tribes or whether it's a salt pork group mates, anything. To have the ability or your own routines, to have the ability to transition and realign. It's a valuable thing because you're right, mate. You come and enter an environment where your children may be filled with love and laughter or happiness or play with you and then grumpy dad turns up like that. I just feel like shit thinking about that, man. And it happens so much. I'm like, man, you can't. And I'm not trying to make you guys listening, feel bad, but you guys know, and I'm not judging you. It's the actions. It's a judgment of actions, if you want to call that. But it's an observation to get. Come on, man, you can't, you can't do that because you're building those patterns into your kids and we all get frustrated. But it's a great point, mate. All the hats we wear as they compound, fatherhood's one of the biggest ones and you need to make sure you've got your shit together. That's why I also love what you do as well, because I know if I'm topping myself up with the right nutrition, from a pure physiological point of view and chemistry point of view, I'm looking after my health, my energy, my well being. Everything you do physically, physically, it affects you mentally and how you feel, you know. But what would be your. I mean, do you. Is it a bit different? Not that we hack and I'm not here to hack on my mates. It's not the. The point. But, like, what's one of the biggest pitfalls or challenges? And maybe that's. That's why, but what's one of the biggest challenges you see? Like, are there mates that are your age or mates in their. In their 40s? And guys, you start to see where you can see Like, I see it because it's, it's just what I, it's what I do. The 30s, I start to see cracks appear. The 40s, they're big holes and late 40s to 50s, they're broken. Yeah. I mean, is that something that you. Obviously you're unique in taking care of yourself, building your business, building your family, doing it in a genuine fashion with, with integrity. That is a rare thing today, man. Like, it's. We're not the only ones. I'm never going to be here going as lonely at the top, but it's hard, it's hard to do. Do you see that there's people or old school friends or like, you know, what are some of the challenges and hardships that you're starting to see, mate, as you get older with guys around you in general and fathers?

Yeah, mate, look, I think it's, you know, the problem's real, mate. It's really tough to balance a modern lifestyle. You know, all the expectations that are put on us in the different areas of our life, you know, whether that be work, whether that be relationships at home, whether that be with the kids, you know, other family, extended, whatever it might be. Yeah, it is really tough. I mean, I think, you know, I'm really lucky that, you know, I surround myself with amazing people, you know, not just, not just, you know, my wife and family and those sorts of things. But, you know, I, you know, really conscious of the people that you surround yourself with and, you know, certainly believe that that energy again comes back on you, you know, if you. But definitely, mate, the level the expectations on fathers these days is, you know, it's greater than ever. And I think the challenges that are put on them, I guess the distractions that are put on them are greater than ever, you know, And I think, you know, some of the stuff that you've mentioned today, I mean, getting out there and going to your brother's farm versus being plugged into the metaverse, mate, like, you know, living real experiences. It's the biggest thing that I notice is that it's got to be a conscious choice. As a father, you are going to get thrown distraction after distraction and your job as a man and as a father is to. Is to basically ignore them and go with what you believe is right for you at that time. And it's, I mean, I'm sure that would have been really hard to manage the time to pack the kids up and go and visit your brother's farm. Like, in terms of a commitment in time, that's a huge Commitment in time. Time, Right, but how good was it, like the, the ability for you to show your family like, you know, what all that looks like and experience all that sort of stuff? The easy way is not the. Is not the right way. I think that's the biggest thing that I see now is that, you know, yeah, there's. There's people that I probably grew up with and probably don't, you know, see now, but their life is just. It's just they take the easy way all day, every day, you know, and that extends to all facets of their life. I think that's the great thing about your audience and I want to make sure that I recognize you and the work that you're doing is just turning that light on for people and making them accountable and really getting them to master what they're measuring is huge, mate. So, yeah, the distractions are going to be there, guys, but it's on you to make the right decisions.

Yeah, well said, man. It's hard, isn't it? Like, we look for the easy option, but there's a difference between taking the path of least resistance by having a good game plan, dialing in the right habits, as opposed to a pattern which then becomes laziness. And then that pattern of laziness creates habits. There are good habits and bad habits. And then that defines the standards we set for our children. And conscious was a big one for me, mate. When you said that, I'm like, yeah, what, what are we doing to make sure we're present, present in our decision making, present with our children, present within ourselves? Because where there is presence, there is the key to power. Otherwise you're just living in the past or bouncing towards the future. Past and future. And so many people do that. They do it chronically, you know, whether it's, I mean, I say past pleasure or pain, you know, future fear or fantasy. Not because it's all P's and all efforts. Although that's pretty cool, isn't it? I'm just thinking about it, but it's true. What's a fucking great thing or a thing in the past that I'm going to use to live there or to define my next trigger or the next victim mentality? Because poor old me. Or what does the future look like because I can't handle the now? It's fascinating, man, but definitely the environment helps. Transitioning, well, helps and I think, I think unplugging to a degree. Even though guys are using technology for this, it's using technology for leverage to create what it is that you want not just to manipulate, fast track or escape. Escape. Yeah. It's a big thing, but it's been awesome having you on, mate. Like, I've really enjoyed this, this episode. This is definitely one of my favorites. Thanks, mate. And I'm not just saying that here because you're here. Wait till Brock leaves and I'll tell you the real. It's been epic, man. It's been really good. It's killed me, you know, just over an hour. And I've got some. Some new flavors that I'm testing out for you. Yeah. Feedback. Will do. Smoky. Smoky barbecue. Bloody hell. What's your. As we wrap up, man, it's been great having you here. What would be, I guess, a piece of advice or something that you'd love to pass on to fathers, you know, listening far and wide in any area, man. Could be business related, could be work, life balance, could be personal, you know, personal development in their health, in their education. Like, what's something, I guess, you know, to finish off with that you'd love to share with the men, mate, I.

Think we've sort of touched on it a little bit today and it's. It's really about, you know, mastering. Mastering what you measure. Look at the different elements of your life and what are the things that you're not happy about and what do you want to actually change? We've spoken about legacy as well. I did this exercise probably about 10 years ago where you write your own obituary, write a page of how you want to be remembered. What would your wife read as a eulogy or something like that at your funeral? And mate, if that's what. That's a really powerful thing because you look at what's. That really forces you to look at what's important in life and to make those changes. And don't be afraid. It might feel like it's a Mount Everest in front of you with all the changes that you want to make in your life and what you perceive as perfect or ideal. But make that change. Make it one step at a time. How do you eat an elephant? It's one mouthful at a time, mate. And I think that's. That's the thing. You just gotta have a look at your life and take stock and make those changes one at a time every day.

Yeah, couldn't agree more, man. That's. Yeah, that's pretty. That's pretty confronting, isn't it? Writing that as a. It shows you your own mortality. Whenever you see that, like you see the gift and the miracle life is when You've got newborns. But then whenever there's a death or a funeral, you're like. And it's not that you have to always live so, so heavy every day, but people have gone so far the other way. They're just numb. It's like, where's that? Can I have that big sweet spot? Maybe that is the morning and night routines. Can I have that big sweet spot where I'm like, yeah, I'm here to live instead of just being numb or waiting for someone to die to go. I could die at any minute. I've lost heaps of mates already. It's. It's crazy, man. And they're like from 16 years old up when I was younger and like they're not even close to. They weren't even close to experiencing even half of what I've already experienced. And. And I'm just warming up. Yeah, it's. There's so much more to offer. But you, you can only give what you've got. And I love the. I've never heard that before. It's a really good one, man. The measure and mastery. If you can't measure like, you can't master what you can't measure, I guess.

Yes.

So true. It really is, man. Thanks for joining us, mate.

Thanks, mate.

Appreciate having you on. Yeah. You're bloody legend, man. I really enjoyed this and I hope you guys got a lot of value out of it as well. It's just great to hear, you know, an experienced man who, who is a high performance father. You know, he's winning in family, self and service and it's not easy, but what's the alternative, man?

Yep.

You know. Awesome. Hope you guys enjoyed this and thanks again for joining us. Brock, we love you. Thanks.

Thanks, mate.

Unreal. 1,000 minutes a day. It's a lot. But when you're wasted on shit that doesn't serve you or move yourself or your family forward, you are bleeding. The most valuable resource that you and I never get back. How much time do you think you have and how much quality do you think you've had? Don't be a fool like the masses thinking you'll cheat the system or get round to it one day or worse. Just accepting life and sinking back into a slumber of regret. This is your moment, your time. You're cut from a different cloth. You have the hunger and desire to be more and live more. Otherwise you wouldn't be here. So stand up. Find the golden nuggets in this episode you just listened to and align immediate action with them. And where you you want to go. You are worthy. This is your life. You are the king. And this is your kingdom. Now go and claim it by showing, not telling, and be the real leader. You and I both know you were born to be.