244. Living a High Performance Life w/ Coach Ben

Hey, if you're someone who really connects to this message and you know there's someone out there who needs to hear this, but they're too proud. The walls are up. You can't show them. No worries. Flick them the link, share this podcast, send them the link. They can listen to it in the car, in the comfort of their own home, behind closed doors, in private privacy. Listen, absorb, and you know you are creating impact to change. There are so many people in pain who need to hear this message, who need to empower themselves, take their control and power back and get back in front. Appreciate you all, much respect. Enjoy the episode and again, share the love, spread the love, and let's create impact and change across the world. Cheer. Big episode for you guys today. Hope you're excited. I was thinking of a, of a name for this and, and I didn't want to piss off the other coaches or squads, but because obviously those who are not members, we have multiple squads, we do competitions and games. But I was going to call this episode Benny the Triumphant Gladiators, because Benny's coming off the back of Winter Wars. Round one, crushing it, Round two, the team's doing extremely well. But guys out there, I hope you're ready for an incredible episode where I'm peeling the curtain back even more and introducing you to one of. Ben is nothing short of a, of a legend of a bloke who's had an extremely successful career with us today and just continues to keep pushing the standard and striving with the cohort of men that he's looking after. Yeah, it's pretty, pretty special, man. But Benny, first time, mate, first time on the podcast. Welcome, bro.

No, thank you, mate. And first time in general for a podcast, mate, Long time listener, first time caller, of course.

Yes, yes, that is true. That is true. You have known Benny for just over, well, just on five years now and dating back to 2019. And what a, what a journey it's been, man. It's, it's something that I think a lot of guys obviously are very familiar with me, whether it's the ads, the podcast and other things. But I need you men to understand that this is not and hasn't been for a long time, to be fair. The OWL show, it's about having great men around us and Ben is absolutely one of them where he's, he's just been. Benny, you coming on board was actually a really, really PIV moment because it not only raises standards which exposed, you know, different people within the organization, what they're doing, what they're not doing, but really through raising your standards and setting the bar just took us in leaps and bounds to another level, which has been, which has been pretty awesome, man. You know, like, I'm, I'm obviously great at what I do, but I'm, I'm still one man. So you guys are going to get a huge level of value out of this. We're going to dive into Benny's life pre, pre hpf, what he was doing, his upbringing, really get to understand and know Coach Ben. Some of you listening to this reaching out one day, there's every chance that you may even get paired up with Benny. You know, everything we do is one to one, we all have an extremely close relationship with helping these men. We consider it like Sherpas, like I always explain in general or with stories or live videos where we're here to carve those steps, get you to the top of the mountain, make sure you don't fuck it up and, and win. And that's something that Ben is just doing an exceptional job at. So much so that a lot of the platinums that I do, you know, a handful of one to one each year, I build a great conn with with these guys through working collaboration with, with Benny. So, so it's not, not discrediting the other coaches are fantastic, but just something that I always, I always describe it as, as Ben being the, you know, this is like the, the gaps I, the gaps I have where, where I lack. I'm not reckless, but I lack, you know, thoroughness. Organization. Just having such a beautiful structured approach is something that continues to inspire and impress me by seeing Benny and, and just how he continues to really just keep pushing the standard, man. And despite all the stresses and pressures, we're growing, we're growing, building the squads. Pretty, pretty awesome to see. But on that, Benny, mate, we'd love to throw it to you and get, yeah, a little bit of your share, mate. Your, your story help us understand who is Ben Chenaut. And, and obviously we'll move into, you know, pre HPF and, and follow along the journey of what's put you at the top as the pinnacle or, you know, as one of the key leaders inside of this big organization now.

Thank you, mate. You set the bar quite high there, buddy. And firstly, I want to say that I'm very proud that since day dot, you've always pronounced the last name correctly, mate. So big ups for you there, Al. Fantastic. But how far we want to go back, mate? We want to look at a little bit of Who I am and about me where I was raised. A couple of.

Yeah, just when you're potty trained, mate, you no longer needed nappies.

Most definitely. Well, the beautiful thing is we share so many things in common, which is great too. If we go back as far as, you know, we both share Italian heritage, which is awesome. You know, on my, my mother's side her, her father, he was Sicilian. But if we go back as far as. So I was born in Westmead Hospital, mate. So obviously from New south Wales myself, 38 years young and once sort of came to be. We were living in Southwest Sydney for some time. So initially it was, you know, my mom and my biological father. And after they had their separation I had. It seemed that I had connected quite closely and my grandmother and my uncle and my mum had started to raise me. And it wasn't too long later that my stepfather came into my life. So from that point on we had moved off into Western Sydney. So both of us share something very common in there too. But during that time, just so you know, I'm the eldest of four in our nuclear family, but also I do have another sibling, so a sister, a younger sister. She lives in Brisbane. So born and raised in that Western Sydney region. Went to, did all my schooling there unfortunately. I'd like to say that have this great enlightening background where I was an athlete and you know, I was this academic kid, but I was just your average, average dude doing his average dude things, mate. So I wasn't sporty by any means, unfortunately. And much like you've shared time before in the past, Alex myself, I was a kid who was quite lazy. I was quite overweight. More towards my high school years, you know, got. I fell into that trap of just a lot of my own personal comforts, you know, had a relationship early on in my high school years, but also I just didn't gravitate to anything sport. I never found myself to be a kind of guy who was physically adapt to these things. I always found myself getting quite injured. But in saying that as time went on, priorities shifted a lot for me outside of that realm or outside of school. So, you know, as we say, mate, we try our best. But I did finish off and finished my year 12 out in Western Sydney there and I moved on. And I remember having this, this thought that I originally it was a strange one. A lot of people don't know this about me, but I wanted to be an animator. So very far and very different from what I'm doing right now. But I Had this dream or this ambition growing up. Always gravitate a lot to drawing, gravitate a lot to graphic arts. I think I was even doing a bit of a hustle mate in school. I remember selling in primary school drawings to some of my other fellow students where they would purchase from me for $5 or $10 the little drawings to put inside their folders. So I had a little bit of a side hustle there and I thought, yeah, this is going to be my future. And that changed very quickly. I got into working life. I was successful in getting a job for the first time at the age of 14. And since that day, I haven't stopped working. I've worked a different variety of jobs here, there and everywhere. But obviously came the crunch time. I needed to find a passion or an ambition, something to drive for, and you know, it al. But when you spend a life or your sort of adolescent years being somebody who might be you know, not exactly putting in enough physical effort to look after themselves, I gravitated to the notion of getting fitter, getting healthier. So I went on this endeavor of health and wellness. And I remember my brother, he was a soccer player, great soccer player, and he got me to go for my very first run. And if you remember, I remember in, in training schedules we had our tennis court and brackets. Do you know, do you remember what a bracket is? Yeah, where you sprint the long, longer length and you, you jog the shorter length or vice versa. I remember doing brackets with him. I was a big boy at that time. And I remember after the first couple of laps, I started vomiting outside of the tennis court. And that was just. That was funny because that was the start of it realizing, hey, man, I've really got a lot of work to do here. And from that point on, I just found a passion and love for health and wellness because I'd obviously neglected a lot of that time. When I went on from there, I had that ambition, that young boy ambition. I want to become personal trainer. So I endeavored to do all my studies around that. And blow and behold, my first industry that I ever worked in was the health and wellness space, which was great. Started my days off at fitness first and from that point on I continued on for some time in there. But as it, as it was being a young guy and having different ambitions, I just found the grind was quite hard for me at that time. I don't think I was mentally cut out at that point in time to run a franchise, you know, to run this business. I felt that I was In a lot of troubles back then too. I didn't have the best of guidance around me, but at the same time I still did my very best with what I had. And then naturally, over a few years of doing this, I gravitated into the health and wellness space with other avenues with sales in that area, working in the gyms. And then there was this moment for me where turning 24, I'd realized that my future in that space, I wasn't getting the financial rewards I was seeking and I wasn't getting the opportunities working a lot of late hours. Let's not get this wrong, I absolutely loved that space, but I needed something more. So I was thinking more to a career and I moved into the community service space. Now I was fortunate enough that initially moving into that space had no formal education around that, I guess someone took a chance in me, saw potential and there I was. But once I moved into that space, grateful for myself to actually take up some independent studies, which was awesome. And along the way, mate, I evolved quite a lot in that space, working across different spectrums of mental health, disability. I was working in homelessness, social emotional wellbeing, mediation based support, and a very short stint in child protection. But it taught me a lot about many different individuals. And when you work in that space and you and I spoke about this, Alex, when I came across as a coach, but when I worked in that space, you would find that it's hard because if you feel you have so much to offer people, the best part of you, you generally can't give to them because people who might be in that space of support, they might not be in a position to hear the message that you're ready to give. And I found that to be quite hard, especially my last sort of three years before I wrapped up that 13 years in that industry, I felt like I had been in a space where I'd come so far in my own journey that I was ready to give so much more to other people. And I even had the conversation, I still remember this very clearly. Had a conversation with my coordinator at the time and I said, you know, in my supervision I go to a, you know, it's starting to wear thin on me that I feel that I have so much energy and positivity and excitement and drive to give to others, but it's not being received on the opposing end. And I feel like it's more taking away from my life. So a part of me is falling apart because of that reason. And after time it was the realization that that is correct. You know, and ambitiously there I was, you know, coming across to hbo. But we'll talk more to how that journey evolved. But that's just to give you a little bit of a snapshot of how that is. But to give you other context too, mate. Now officially live almost close to 10 years on the central coast, New South Wales, with my beautiful wife Charlie and my son. Yeah, it's been an amazing change for me. Very big difference from coming across from Western Sydney. But, you know, the sea change is beautiful, the beach life is beautiful and I'm very grateful. And of course, yeah, that was the opportunity to meet you too, mate. So there, there's a lot of things to be grateful for.

Yes, sir. Some very. Yeah, some parallels there, for sure, you know, especially with, you know, somewhat not. Not having the ambition or drive when we're younger and resorting to being unhealthy and, and somewhat lazy. And I remember computer games are all the rage back then. That's. That's that portion of my life, as much as I love sport, when I was very young that just then disappeared. But, and then, yes, mate, the Central coast, bit. Bit different. I remember we had two choices to either buy in Mount Druid or go to the Central coast. And I think parts of Mandurah, funnily enough, are a little bit more expensive. And I remember my wife and I, back in 2015, looked and said, hey, we can be like hundreds of meters away from the beach, like, what the are we doing? Obviously the rest is history. But took a chance, you know, had the balls step up and say, hey, we're going to leave our family and friend networks, even though it wasn't that far away, which is quite interesting, you know, like family expect you to go back out west because it's only a central coast, very close. But then when you want them to come to your place, like, oh, no, that's too far away. I'm like, hang on a minute. It's the same distance, but it is quite a change, mate. And it's quite interesting how. How things line up. No such thing as coincidences. No Surrey. And here we are, we caught up in 2019, which, which we can walk through, which was an event that we held for and there were many men. You. You'll be able to expand on this man because, because my memory's a little bit foggy here, but I do remember half were sort of like parts of a couple of different dad groups coming together and then the other half sitting there. So we just had two. Two types of. It wasn't segregated, but just the way the seating was, I believe were men, either from men and fathers from correctional facilities, possibly, or is that. That might have been something.

You were very close. Yes, they were from the local rehab. The Glenn Rehab.

Gotcha. Yeah.

On the Central coast.

Yes. Yeah, man. What a. What a. What a night that was. You know, I can't remember how I got invited or the opportunity to speak. And I spoke about some of the core things of what was called RDM at the time of hpf with, you know, obviously family, self and service and true power and a couple of core principles and shedding light on that. And it was a great night, man. I remember us meeting and just kicking it off right away. But before. Just before we dive into that. Well, I guess, yeah, just before we dive in that night, though, like you said, you're an average dude, man. Where did this drive come from all of a sudden? Like, especially given you're in an industry that was not soul sucking. But I get what you're saying. It'd be like, with respect, not all members, but for a lot of members within the early days, 2018, 2019, even 2020. Oh, man, like, this is. It was a nightmare, Ben, because most of the guys didn't do the work, said they wanted to do the work but wouldn't. And it's not again. We still have some of our OGs who've been with us for seven years now, but more often than not, the ratio was skewed in the way of, hey, this culture of these men is like, I just want to talk about the fucking problems and not do something about it. And that was super hard to just raise the standard, raise the caliber. Obviously for me, marketing, advertising or leadership, I wasn't enough. I tolerated it when I shouldn't have. And that was. That was. Mate, I'll tell you, it was really hard. There were moments where I knew in my heart this was the way and it had to be done. And this is the growth for me. But didn't take away the daily punches in the face where I was like, I've just done all this stuff for all these men and the dumb. All like, what the fuck's going on here? And you know, So I guess peeling that back to you, tough industry to be in, man. So you've come from a man who was an average dude who got into health and wellness. Sure, but you said yourself, average dude didn't really have the ambition or drive or anything to, yeah, getting fit. But then diving into an industry which would be completely depleting as rewarding as it would be in those spaces, of course, when you get the victories. But where did that drive come from? So why, why push and not be average like 99% of the world?

Good question, mate. I remember, you know, diving into the health and wellness space. Obviously that comes with a different, a different energy in itself too. Right. You're surrounded by people who naturally they're trying to better themselves most times physically, of course. And inside that space I was able to connect with a few people who were into a lot of personal development. For me, gravitating to personal development. And at that time, in the early days, it was Anthony Robbins that was sort of my thing. And you know, back then pioneering that space in the personal development space, Anthony Robbins seemed to be a lot of the go to for other men. There were some other key players in there, but that seemed to be the thing that started me off. And I remember being 21, sort of gravitating a lot to those lessons. And it's actually a good transition for me because I remember that initially thinking to personal development, personal drive, I was looking at a lot of external factors in my life to actually help me propel forward. So again, thinking back then, that externally, by consuming a lot of this content, yes, it helped me free frame my mind. That was great, that was positive. But at the same time I knew that it has its shelf life and I realized that it took me till 24 to realize that externally all these YouTube videos or little mini courses I was purchasing, a lot of them were no longer hitting the mark. I even remember a really clear one one day, mate, to be honest with you, I was going for a job interview and I used to listen to, if you're very familiar with, I used to listen to a lot of Les Brown and I used to have this pump up sort of track that he had, this podcast, mini podcast he had or a mini audiobook. And I used to put this thing on to just g me up. I remember driving to his podcast. I've worked all the time in the past and I sat there and I'm going, shit, I'm a nervous wreck. I'm not feeling that energy, I'm not feeling that drive, like, yes, I can do this, I can succeed. Conveniently enough, I did still get the job, but I had that moment where I was like, oh, that's really weird. I wonder why that didn't work. And then I remember going and starting to be more consistent with my gym work. And you know how it is those days where you know you need to go, but you just feel really flat. So I'm like, all right, I'm going to put on one of my little Arnie YouTube clips again, you know, of him pumping, ironing the famous ones. I remember another day sitting in my car at the gym. I'm like, man, I'm just. My headspace is not in this. I put on that video. And again, it was the same effect. I'm like, what's going on? Why is this stuff no longer working for me? You know, the last three years, I've been seeking a lot of these things. You know, I put my mindset as much like a seeker reading lots of books, lots of external influence, and the penny dropped there. I'm like, personal development is so much personal different to what I believe it to be. I have not developed my intrinsic drive, what motivates me or what lights my fire up to do these things on automation. Why am I leaning into the crutch of an external video or an external resource? By that point, I'd come to realize that the work I needed to put in needed to be the stuff that was a byproduct of the information I was consuming. So you can read all the books that I learned, you can watch all the videos you want that inspired you, make you go, fuck, yeah, I'm after this. But I come to realize that a lot of deep inner work had to happen, mate, and that was the evolution of that space in that time. And I think even though I'm very grateful to those 12 to 13 years of working in that community service space, working with people who found themselves in a very deep, dark hole, they helped me understand the psychology of humans very, very well. I've become very well adapt of being a great observer, being a great listener, but also at the same time seeing things in people that they probably thought they couldn't see within themselves. So I adapted very quickly to a skill set made of how do I enhance the quality of somebody's life even when they're in the darkest of their own pit? How do I light someone up so that way they feel they can do some of the things that weren't possible for them? And even though when you work in a space like community services, you are growing as a person, you are changing a lot as a person, but a lot of the work you have to do and you have to understand it is quite thankless. And that's okay, because for me, it's not what I needed in that role. But at the same time, as long as I know you're planting a seed for somebody subconsciously they are growing so much like myself, not realizing that when I was quote unquote, the average dude, I was not planting any subconscious seeds into my own life. I was just living life day to day, sort of. No real big ambitions. And you know what, that comes a lot with Alex. And you and I both would definitely agree on this. It's your physical body too, mate. The energy is shot to shit. My gas tank is quite low. My mental state is low. And it was low. Unhealthy, had, didn't have the confidence. I didn't think much of myself personally to begin with. And I wasn't actually looking after even my own physical appearance. I was very complacent. So the moment that that ideology had changed or I'd learned to grow myself out of that space, I independently just found different pathways, mate. And I'd love to say that I found my own sort of mentors or that between that age of 21 to 24, but I hadn't. And I was sort of doing that alone, mate. And that's probably why I didn't propel my. I call myself a bit of a late bloomer, but propel myself forward quick enough because I thought that lone wolf mentality, oh, well, I can seek, I can do these things on my own. I can become a better man by applying myself. But at that time, again, it wasn't until a little bit later on. So, yeah, mate, it's always seeking. Having the seeker mentality. I didn't know what that was back then, but I can tell you now how the evolution of that happened and intrinsically how I take myself and move myself forward. I'm very grateful for that time and space and I'm very grateful for what I'm learning now, but how I'm applying that to other men.

So. And then, and then I see photos of you completely fucking jacked, looking fit, looking amazing.

It's.

It's pretty crazy, isn't it? Like, the body in, in most, most aspects is a representation of the mind. Now I get it, we might have thyroid issues or different metabolisms and all sorts of things, different ages, but essentially it doesn't matter. Like you can be a 130 kilo, which you don't really see. You don't see a lot of old overweight people. Like, like old, old. It's. They're done, like they don't make it. Or you could be a man who, that maybe doesn't have a six pack, but you're at the gym Moving your body, you know, four or five times a week. You're in your late 60s and you're just valuing the gift that you have in life because you back yourself and you, you value that gift, which is you. So you value yourself more at a higher level. And you're right, man. Like, that was the vehicle for me being the overweight obese boy, you know, bullied, picked on all that sort of stuff. Yeah, sure, it create a chip on the shoulder. That chip's an incredibly powerful fire that I, I don't open up too much because it's not a great thing for the world. Unless of course, I'm defending myself against someone. But, but, but, but it was a good driver to say, hey, well, hang on a minute. Like the reason why you're. You're right. The external things are really like. Like the reason why I was unhappy with myself is because of the feedback loop I was getting from the external environment. However, that still wasn't going to change it because I could listen to all the motivational things in the world that wasn't going to change unless I changed. And that's like the market. And this isn't just businessmen, this is all areas of life the market always decides. And the market could be your wife and children, the market could be your employees or colleagues, the market could be your customers, the market could be strangers. And the energetic push pull that happens with just interactions, engagement, politeness, you know, being a member of the community and so on and so forth. But I hear what you're saying, man. Like, you know, there's a. I have different songs that come and go, I've got a few different playlists and one of the latest ones that have been playing every morning with my 4am get ups and going to the gym pretty early because a bit fresh up here as well is Push it to the Limit. Now it's a Scarface song. Now I get the movie and you know, like, I guess, you know, obviously it's fun, but it's not like, it's not like a Colombian drunk lord and cartel. And like, that's not what's motivating me. It's just the song itself. And I always laugh because it's just got a. The words are good, the energy is good because it's uplifting in it and it's positive. But also every time I put it on, I just laugh because I think back to my childhood and everything. So it just. What it does is it doesn't exter. Like as an external source, that song doesn't make me who I am. What it does, like all external things, is it simply realigns the inner work and the dialogue that I've had with myself to be able to perform. And a lot of the times, performance isn't about getting dead serious either. It's about relishing the fact that you have control, you have a choice. You can do something with your life and you can take actions which will help you promote your life forward. So songs like that, you know Danger Zone, which is one of the old Top Gun songs, There are a few of these songs. It's like up. Yeah. And it doesn't. That doesn't motivate me. Like, it's not. I don't need Arnie or any of those sorts of people to motivate me, quote, unquote. It's just I have these little triggers at times, and they don't last forever. They keep changing and keep adjusting. That's all they are just little triggers for me to realign and go, oh, that's right. These are like you said, Benny, these are the seeds that I've planted. Yeah. You know, make sure you smile, Al. Life is fucking great. Amidst all the problems you face, you're still here, you're still fighting, you're still stepping up. Look at what you've done with your body. And like, they're all just little reminders of the inner dialogue. Because no one. You don't talk to anyone more, Benny, than you talk to yourself. So planting those seeds is. Is critical. And for a lot of. A lot of us as men to feel valuable, you need to understand, guys, that you. You inherit value through what you actually do in your life. So for a lot of you men who don't feel like you're enough, you know, like that intrinsic value that you can create in that inner dialogue can then become this cycle of inheriting a high level of value by stacking all these wins with what you actually do about what you have on the inside and how that drives you, that. That's so important, man. Like, it's internal, external, internal, external, you know, so how you're operating inside is help define what you can do outside. But then you can inherit that value and more value and stack, stack, stack over time with what you do in your life as well as reminding yourself of those achievements. So you go collect more, get some more, get some more, get some more, you know, so it's, it's. Yeah, it's a great share, man. It's Great. Share what? 2019. You remember the date? What? Yeah. Walk Walk through the night, mate. I was probably. I was probably a nervous blubbery mess doing the presentation. Who knows? I'm like, why is this guy coming up and talking to me? I thought I bombed the speech, but now look, it wasn't bad, but yeah, man, what a. What a. What a night. Pretty crazy. Don't know how it all came together.

No, that's okay. And. And it's very fun for me, mate, because obviously it's a pivotal moment for me and my own life too. And from it, mate, if it helps you out, from memory, according to myself, I'm pretty sure you hit the mark. Obviously, it worked for me. Now 2019. So August, we, at the time, the organization I was working for, in collaboration with some other community organizations, we ran what was called the Dad's Night Out. So here in Central coast, at Mingara, it was a nighttime event. And which was unfortunate, mate, is we didn't really drum up a lot of interest from a lot of dads in the local area. Speaks a lot of volume too, because that's ultimately. Look at the message that we're doing now. That's the cohort that we target. That's the cohort. We. We changed lives and we changed families because of that. But it didn't matter at that time, but it was relevant for the people that were there. And yes, you were. You were Real dad movement at that time. And I wasn't there as a guest. I was there as a supporting host at that point in time. And we had some other great speakers that were there. And I think from memory, there was like a. A deal club that was there as well, and that was all coming together. And I remember the moment when you'd come up and started speaking. And I was a pretty, pretty new father, I think, at that time. My son wasn't even one by then, or he was all, yeah, well, he's just. He just is about to turn one. And I was already in the space of my own limbo of losing a lot of the identity that I had previously. So the previous identity of that go, go, go mentality and finding my feet and getting a lot of great momentum. I had struggled quite a lot becoming a father by not accepting my new role. When I say not accepting my new role, I don't mean as in I was a distant, absent father. No, I mean as in psychologically accepting that, hey, life's gotta really shift and change gears and you can't hold onto things of old that are limiting your mindset or even your emotional regulation. You really need to start propelling, moving forward. So I was in this weird sort of space, you know, working really hard professionally. At that time I was actually, and I did leave this out at that time I was running my side hustle. So I did eight years where I was running a photography business, so a wedding and event photography business. But also I was still contracting to gyms and running group training classes and running remote programs as I was still a registered personal trainer. So I was juggling a lot of different things. And at that time, mate, it's the age old thing, right? It was in this, this service model where I thought the right and appropriate thing to do for your family, for my wife was, hey, how about I go out there, I earn a ton of cash so that way she can take that time that she wants off of work, raise our son, which she's done an amazing job at, but also at the same time, you know, give her that space to be that person. So for me though, not realizing how much that was to take away from myself. So here you were, you were speaking, you're. Like you said at that time, I feel it was a, it wasn't a whiteboard, was it mate? It was one of those flip charts. Yeah, text her and a flip chart. I think you're.

Yeah, I think so, yeah. It's pretty rough and raw.

Giving a great lesson and.

I don't.

Know if I've said this to you directly, but I've said it to many of our members is because you were at that time an ex footy player and all this sort of stuff like, ah, here we go, not one of them ex footy player blokes talking about life and life coaching or whatever. That was my perception in that moment. I thought, I'm not going to resonate to this. Look at me. You know, like I said, I was the average kid who wasn't gravitating to sport or anything like that. And then you started talking. Within the first couple of minutes I found myself standing up alongside the booth where I was hosting with the host organization to then sitting in the crowd with the men and just glued, mate, glued to this message. And in my mind sitting there going, man, this, this is me. This bloke up here spitting all this stuff with his big biceps, of course, you know, mate, but this bloke up at the front there spitting all this information. This is exactly where I feel my life is at the moment. That's the thoughts I'm having, these are the issues I'm facing. It was almost as if you were sitting there and you're sharing to me a little snippet of exactly that last year I'd experienced and who I'd become. And I was that man in that moment. And the beauty of that bait was that message hit me so hard and. Yeah, and let's add a couple of elements to this. Sitting in that space you were speaking and I'm going, man, that'd be the best thing. See what this bloke's doing. That's exactly the sort of stuff I'd love to be doing. Because this, this I think, would impact the world in such a greater way than the way I am right now. And again, that's a. That's a secondary thought that was happening in that moment. So let's hold that space too. But when we were finished, something inside of me, Alan, call it divine intervention, I don't know what it is. I was a very sort of. And everyone who knows me personally, and then people will listen to this that do know that I was very much like this charismatic character who was. Would come across as extroverted, come into a space, be happily to meet new people and have conversations and, you know, sort of be that limelight where we're sharing stories, having a big laugh, larger than life sort of stuff, man, in that last year, a lot of that diminished, even the courage to just approach somebody new like yourself at that time and go, hey, man, you know, let's have a great conversation. Let's start this, start opening up some dialogue. But something inside me said to myself, I'm going to grab that bloke at the end and I'm going to ask him a few questions and just get to know him a little bit more. And when we wrapped up, it was quite late in knowing that. I think it was like nine something at night from memory. And I went and grabbed you, mate, I'm grateful to this conversation because you gave me about 20 to 25 minutes of your undivided attention. Just you and I conversing, bouncing back and forward with one another. And you handed me your business card and it was the RDM one. And you just started the inception of your podcast. And I remember diving in to those podcasts from that point on, mate. And I've been organically following your story from that date. So that's our inception of meeting and back and forth, you and I communicating from time to time via social media on Instagram. And it's really great, mate, you keep continuing to give me time, you know, even though you're just the guy that I met for that short moment in time, but we kept that dialogue open. And that's sort of the evolution of 2019.

Crazy, isn't it, how it all just lines up, man. And here you are where I said, so we just did an event for those listening. Depends on when they listen, I guess. But the. The weekend of the. Was it the 13th or whatever down in Victoria, and we're doing a bit of a mindset talk. And I openly said to the guys when Benny shared a little bit of his story that. That Benny's already right now, better than what I was back in 2019, and that that's what I love the. The most about this is just the. The growth, the growth of a man. Because I look back then and I was like, man, like, you're so. You. You actually as much as, like, you know, I enjoyed that presentation and obviously the work I did in 2019, whatnot. I was like, Benny is one of the. One of the coaches running a squad. He's got the gladiators. He's way better than I was back then. And that's what I love, man. It's like that evolution, that growth and change. And you're right, I think it was March, maybe May. We started the podcast in 2019, and that's been a beautiful vehicle, just like it is today, to provide value to lots of men. It's quite surreal when you look back then, man, because I know Lillian was. When was it? August. So Lillian was a few months old. So Lillian and Stella, my wife and I, were getting better. So obviously everything fell apart in 2017, but we were pretty solid by then, nearly two years onwards. You know, things a lot of men don't realize as well, but. But it was still, like, I had the gym, had to get out of the gym, you know, like, everything. I was getting pulled in all these different directions. And I remember having this night and I was pretty nervous, man. I was like, ah, fuck. You know, because I just. I hadn't had quite the runs on the board that I'd wanted and. But I knew, I knew the message was. Was pure and true and I knew the results speak for themselves. It's just, you know, marketability, branding, people knowing you and having all that sort of legitimacy, right? Like, you know, you could be a. You could be a celebrity in one field and then come into another field and you've at least got some sort of pull. Whereas for me, I still felt a bit green there. But I think what's carried me over the line a lot with especially a lot of the. The big dogs that I work with too, is, yeah, just the, the passion and the heart, obviously, with the skill now, but. And the experience, but the passion and the heart. And that was. That was there, man. And I got the same from you. I was like, fuck, this dude's. This dude's all over it. I like this guy. He's great. You know, which is why I gave you the extra time and. And stayed in touch and stayed connected and. Yeah, you had something different about you. And it's no disrespect to other people too, whether they're high performers or ordinary. Like, you can be a quiet high performer or. Or you could be someone who's high performing in one specific area of life, but the rest of your life just feels fucking empty, null or void. And so where you're at, the energy I got from you anyway was like, well, there's this man who appears to be ambitious in wanting to continually dial it in in family, self and service, which is why you had my buy in to give you the time, man. But fast forward and here we are. What. What led to you? Why take. What. So you took the step, I think. Was it 2021? No, 2022. Yep. No, before that. Yeah, yeah, walk us through that, man. So why. Yeah, why go to the next level? Obviously you're looking for what I guess being. Because your life wasn't falling apart. Not. Not that again, like 80% of our members. That's not the case. We get obviously a portion too, where it is rough. We get some men rebuilding their life and I'll do another podcast on this about levels and what level you're at. But yeah, man, what. I guess what led to you joining hbf and obviously we'll walk through your journey as becoming one of the top guns as a coach now.

Yeah, that's a good one. So obviously carrying on from the 2019, we would move forward and still, mate, the puzzle hadn't been added to the jigsaw yet, mate, that piece. So I hadn't found that last piece. Just trying to figure out exactly like we talk about family, self and service. What I thought was great balance, obviously was crushing me, crushing me on the inside. And it's weird, mate. I found myself, you know, moving away from Western Sydney. There was a long adjustment for me too, because I come from a very good social circle, multiple social circles, very strong, good friends, love and respect. Family members out that way too. And you know, part of that. And you would know this too, Alex, when you move away from people who were Your core, you lose a part of yourself, too. And I never found my footing and gravitated to anything other than service and my family, so my cup was quite empty in that regard. And then following your journey organically, mate, which has been a beautiful thing to watch, and now ultimately, sitting here, right here, and being part of that, following that journey organically, more and more messages sort of waking me up inside going, hey, hang on, what this bloke here, Alex, is talking about, that's the man I need to become. These are the people I need to be influenced by, because I haven't found that here. And, mate, I tried different things, man. I independently tried things for myself. Working with a naturopath, changing my training, changing my eating, getting support, psychological support, all this sort of stuff. I. I tried it all just to try and find what was wrong, what was happening for me. Mate, that thing doesn't have a name, to be honest with you. It doesn't say I was experiencing this or suffering from that. No, I'm not going to put labels on what I was at. What it simply was, mate, was a lack thereof. Like you said, in my hearts of hearts, I truly believe that I had this feeling that I was better than what I was producing and I was suffering with the fact that I was less than. That's my. That's. Honestly, I think today, if I assess that, if you asked me this question a couple years ago, I think I would have told you a very different answer. I would have gave you labels for what I was experiencing. But let's be honest and let's be real here, now that I'm in a position where I'm helping men to identify these things. I was in a position where. Where I was at in life, I had not gotten to a point that I was proud of and I needed to make sure that my standard was raising. So part of that was, guess who that was projecting onto? That was projecting onto my wife. And that time, actually, sorry, we weren't married at that time, but that was projecting onto my. My partner Charlie, that was projecting into my son at that time. And, yeah, he was only quite fresh. And I wasn't proud of that, mate. I wasn't proud that I wasn't showing up the best way possible. I could have been better. I expected way more of myself and, you know, the pinnacle moment. And I'm sure my wife won't mind me saying this, but, you know, she said to me, as we're planning for our wedding, she goes, you know, you really need to. Along the lines of And I could be mashing this up, but you really need to sort through this thing you're going through at the moment because I need to, like, I need to be marrying the best, like, authentic self, your best version. I don't want you to be this way because obviously there's something you need to find. You need to find your happiness. And that was true, mate. It was just a. It was missing, something was off. And the beauty of it is, you know, you. You offered something to, externally to the members or the guys that I joined up with. You know, we were in the startup crew and financially I could invest in that at that time. And it was a decision, mate, straight away. You know, after hearing that from Charlie, when she mentioned it to me, that was important. That was. There was nothing more important that time. I needed to figure this out. And I think, mate, listening to organically the messaging that you had given to me over the years and taken a long ass time for me to make that jump, of course, but the timing was right and I jumped in. And I'm very grateful that that was the case, mate, because then I sat in that journey and it was unfolding, Alex, very quickly, just teaching the lessons that were applied. And you are right. Once you're on the inside. These messages are great, these podcasts are amazing, let's not get me wrong. But at the same time, when you're on the inside, it's a whole new layer. And if you think that layer is amazing, it just keeps going deeper and deeper. And I found those layers very quickly within myself. And I'm like, oh, dude, you're obviously in this position because you just didn't, you didn't put in enough. You were complacent. And I realized that. And moving forward to today, that doesn't end. That journey keeps going on. But that's the inception of me taking that leap. Right?

Is.

It was. It was very important to me. I needed to, I needed to shake shit up.

Yeah, man. And look, typically, for a lot of us as men, the catalyst is our significant other. Now why is that? Well, there, realistically, even if you feel like ships in the night, they're the ones that are most closely connected to you and they know, see and feel all things, the good, the bad and the ugly. Whereas you can put on a bit of a facade, you know, with your friends or other family members, or maybe you could open up and give your mum and dad the absolute truth. But don't forget, you're. You're, you know, you're still their little boy. In their eyes, you're their son. So they're going to have a biased emotional opinion or nothing. And you've got no relationship with them. But those that are loving, they're like, yeah, are you okay? You know, yeah. It's like they're not gonna, you know, quote unquote, put you in your place, so to speak, but then also give you the pathway forward. So it's a real, it is an eye open. Same, same with me, man. But with my marriage, it is an eye opener, you know. And I remember some of our coaching sessions because there's just levels. This is what guys need to realize. That last part, Benny said, it just keeps going. I remember the things are working through the journal and tabs and all these different protocols where you, you weren't, you weren't struggling with them, but it was like, here's something I need to do. I need to work on and get up to speed on them and work through and, and get competent at and. But you look back now like that, man, you're doing a blink of an eye and it's like you wouldn't even need to document half of it. And that's something. I was just reflecting this morning, you know, got up at 4, did my morning routine, went to the gym, came back, showered, you know, looking after myself physically, mentally, emotionally, ready for the day. It was like 10 past 7. This is weird because I haven't, I've. I've never had this thought weirdly enough. I looked in the mirror, Benny, and I was like, I'm a organized man. Like I have got my together, you know, and that doesn't mean that I don't have trouble or problems like you. I remember our first member ever, Chris Burkeby, when we caught up in South Australia. Catch up because he's over there at the moment, actually, he's living there now. Chris was the first man to ever join hbf. And I remember him, he, I forgot he brought up. He's like, hey, you remember, man, like, because we're talking about the, the start. And he's like, it was so funny, man. I remember when you're in the gym and you're saying, hey, I just don't get any time to myself, you know, And I've got members are coming in and I can't build this RDM thing. And, and I remember saying to you, why don't you just go get a office? And this is what Chris said to me. And I was like, ah, why didn't I think of that? It's a great idea. Looked up, there was an office really close to home because I was going from the central coast to Newcastle every day with traffic. It was a nightmare. And made this office bending was a hundred and thirty seven dollars a week or something. And I was stressed, man. I was like, shit. Lillian was about to be born in April 2019, I think I signed the lease, jumped in in March, got everything. Just. Just went all in. But at the time, I was like, shit, man, I don't know if I can afford that. Fuck, 137 bucks a week extra place. I've got the gym, you know, the gym's like, you know, still 30, 35 grand behind in rent because I paid my mentor so I could go all in on HPF and RDM at the time. And I was like, I look at all these now. I was like, man, 137 bucks a week. Like we spend millions on advertising, you know, like, it's just. It's just crazy how what I'm talking about here, for all you, man, is just one, your exposure and then two, what you do to get the up and match that and then supersede that again. And I'm looking in the mirror this morning, I was like, fuck, I'm a fucking organized man. I can't speak. I'm not living in everyone's houses individually. But I was like, I'm in control of my time. I got my shit together. I don't get emotionally pulled because that's obviously what led to most of the breakdowns in my life, which all are. All you men know this. Like, the. The poorest outcomes and decisions and experiences you have are always based with a skewed weighting on the emotional bias as opposed to emotion and. Or logical rationale or it's the wrong thing, right? An emotional story and anchor instead of just a little bit of an emotional hookout in the future. And then logic that justifies. Yeah, yeah, of course. That's the pathway forward because of the outcome. And then I'll feel that way when the outcome's reached. For me, it was the opposite, man. It was like emotion, emotion, emotion. I'll try and figure out the logic later. So to get to where I am today, it's like, yeah, man. Like I'm squared the away. Like I'm. I'm just. And you don't. Because you're living your life, Ben. You just don't sort of get it. You don't. You don't see it like all these simple things where I'm actually like, I have pockets of being shameful I was like, even with the team we have now with you and the coaches, we've got a unbelievable team now. It's like, where the was this three years ago? This is so simple. Where are our scoreboards that showed the tracking? Where was the competition? All the stuff I wanted and could see but didn't do because I wasn't living a lie. But I didn't have my together, man, in 2021, in 2022. And now it's like, still got great results. But it's like now we've. Now this is like a proper engine that's just, just, just pumping along. And that's what I seen you, man, because I've put you under the pump, mate. I've given you heaps.

No lie about that, mate. There's. You know what? Even, even. That's so good that you mentioned that though, because even under that pump there's. There's elements that crept in at times too, like, am I good enough? Am I good enough for this standard? It weighed heavy on me. You know this. You saw my uptick and, and sort of like the change in the gear shift because of that, because I had to. Lessons don't stop, don't they. It doesn't matter whether or not it was a life one or even if it was a professional one, you know, and sitting in that, you are right. I think when we ultimately. And I'm very blessed that I'm in that, that shifting gear that we had in on the inside. But when that was happening, man, I remember even in. Obviously I wasn't sharing this to boys, but they're going to hear it now, like in my head going, am I good enough? Am I of this standard? Is this going to be my reality? What do I have to do? What do I have to change? And it was so interesting right out. Like you said, I dialed a few more things in for myself on the inside because ultimately I can't live through the lessons of hpf, family, self and service unless I'm actively dialing those things in myself. And I was letting a lot of those things go. I was letting a lot of my own personal excuses get the best of me. And then I started elements of doubt creeping in. Hadn't had doubt for a long time. Fell on top of the world. And it was funny, huh? You remember the sort of the sea change of when that happened. And yeah, under the pump, man. Not gonna be honest, it was shit time. It was very hard, very emotionally hard for myself to handle because I. Maybe at that point I'd lost a little bit of my capability to say, hey, I could do this, you know, and then our standard rose, and it rose, which was. Which was a beautiful thing because if the standard rose, then obviously I need to come up to the plate and I need to play the game along with not only yourself, the team, but also the caliber of the men that we have on the inside. I need to step up too.

Yes. Well, it's something that I said. I think it may be in a story. I don't think I've done a video or written emails or marketing about it. But that whole comparison is the thief of joy. Like, it's a crock of like, when you're using ego in the wrong way to try and justify good or bad or place judgment. Yeah, of course, like, you're at fault for robbing yourself of that. But comparison's important because, like, that's measurement. Like, like this is. This is how blatantly sarcastic and stupid this is, that notion. Ben, if we're playing two sports and I've scored two. Two goals, let's say sovereign, I've scored two goals, you've scored none. The score is 2 0. Like, that's a comparison. Everything in life is a comparison. So it's actually going well. Hang on a minute. What am I comparing to? And then how am I leveraging that to hold myself to account, to becoming more? And that's what I meant in Victoria when I was like, hey, Benny, you're already way better than I was in 2019, man. So guess what? If I hadn't grown and become more, you wouldn't even been here. I wouldn't have been enough for you. And that's. And. And. Or you wouldn't have even had the cognitive function and be aware of that because you never would have joined that startup group. You never would have looked at this, you know, like, like it's. And I'm not saying your career paths because me, I'm just saying, like, we don't know the trajectory of this ripple effect by having these people that are around us who have that hunger to go all in and stay all in that provides these platforms to just keep growing and. Or the environment to just keep going and growing and going and growing. And you mate, every time that you've had those, those. Those moments where it hasn't been balking, hasn't been hesitation, it's just been a pause and a reflection and a sensation that you're in the now. Your response has been fucking unbelievable. I can make. That's a credit to you like, it really has. That's something I'm most proud of for you because being part of. Not the old guard, but being part of where we didn't have the standard and caliber here. You pioneering this standard with Adam and I, it's really hard because most people don't want to change their behaviors or their outlooks because they get comfortable or they believe things should be the way they were or whatnot. Whereas the new coaches we have coming in now, it's like, hey, you're fucking speeding us up or slowing us down. If you're not, just get the fuck out of here. Like, we don't have time, man. Like, I'm gonna die. You're gonna die. Like. Like with. With love. I'm not. I'm not a rude, arrogant man. It's like, hey, you're in or you're not. That's it. So, mate, that's something I'm extremely proud of with you. With. With, you know, being able to bounce back and not react but respond with some of those. That. The inner story point, though, on this, man, like, that question should never leave us. Ben, am I good enough? Like, I. I need all of you guys, members and non members, to really absorb this and take this in. Like, right now. Where we are right now, I'm the gun. Like, if we did the same thing right now. Ben, mate, this is a piece of piss. This is a walk in the park for me, helping these men, dialing everything in the messaging, the marketing, these podcasts, the coaching on the inside, the events, speaking to hundreds of men. All this, mate, it's so easy. It is. It is so easy for me. I can do it in my sleep.

That.

That's a dangerous thing to stay. To stay with. Right. So what did I do? Started crunching numbers, starting talking with members. Hey, hang on a minute. What would need to be true for this to become global? We get Australia fucking locked in, set secured. Thousands of men. Okay, for thousands of men, what do we need? Well, we only need 12 squads max. That's it. Even eight squads. Eight squads. The way we have a caliber of coaching and then the assistant coaching and all the things involved, it's like, okay, cool. So how many personnel do I need? What does that mean? How many men are we reaching? Okay, we're going to be reaching around 2000 active in the group. Okay, cool. 2000 active in this group. What does that mean for the children? Generational. The grandchildren? Cool. They're the numbers. Okay, fantastic. Why couldn't we do that in other parts? So all Of a sudden I started going, we've got Canada, you got usa, you got uk like nothing. I've got Chinese friends, Indian friends. But there's obviously a cultural barrier, right? So I'd need to find the Chinese owl and he becomes the pinnacle. So it's not, it's not that we can't go global, but it's like looking in the Western culture where a man could easily absorb into, into Al's message without it's not me, it's them. Without them judging me because I'm some white dude. It's like, nah, man. Fuck yeah. Of course that would be an easier transition and assimilation into those parts of the world. So then what did I do straight after that, Ben, am I good enough for this? And the reason why not, not to deliver the service, but because we're doing that now. But to scale and keep it one to one. The reason why it's such a valuable question, Ben, is because it's actually proactive. It's not about like, that should not be a link. Although it's a natural thing to doubt. I need you men to really understand this. It's a valid question. You know, like when I say, don't do your best, do what's required. If your best isn't good enough, better your best. Like this shit is proactive, it's productive. It puts the power back in your court because it helps you understand that yes, you can change and do something about it. So when I ask that question, am I good enough? Same with you, man. If the answer is no, it's like, cool, well, how the fuck do I become good enough? And that? So, so it's awesome how you've bounced back and responded even with some of those questions and even the little pockets of doubt that we all can, can have in our lives, but it gets to a stage where you're like, the doubt's no longer there. It's just a case of, if I'm not good enough, how do I get fucking good enough in this next piece, this next thing, this next level, this next tier, this. How do I get more scaffolding? How do I make this a high rise? And that's, that's valuable for all of you men. And I think that comes through. Well, I'm opening your thoughts, Benny, on me as a leader and coach of the tribe and obviously the, the coaching team and the guys on the inside. Because if, if you're not like, the day you stop living, you start dying. Like, if you're not like, my obsession with growth equalized By a hatred for waste. Is. Is something that you can't. You can't lose. Like, all these questions that can chip away at who you are. Like, am I good enough? Or I this up? Or I manufacture foul? That's like water off a duck's back with full ownership. But I'm like, yeah, yeah, all right, we'll just go again. Go again. But is that. Is that. Is that. Is that an undercurrent you see? And, hey, like, so walk us through that, man. I guess your experience of me, the coaching team, the energy and culture, and then also, I guess I'd love to get your thoughts on being a coach now, being one of the leaders, the evolution, and some of the stories and shares and things. You see these men and crushing it. Yeah.

There's so many. And I feel like we need a whole nother podcast just to really got.

A bit more time. I've got.

All right, good, good.

Just share my meeting back.

Yeah, okay. Share the light on all this. But, yeah, in terms of, like, leadership, it's funny, mate. You move at a very fast pace. Everyone who knows you personally, that. That. That's the way that you operate. And, you know, with my personality type, very methodical, very thought out, very sequential. You know this. Yeah, it's like that yin and yang bouncing off each other with that sort of stuff. But it's good for me because it challenges me, and that's always been the linchpin or the issue is that things stop taking so long to execute something. Don't have all your ducks in a row, as they say. Is that the saying where you can kind of make a bigger decision as a leader over time. It took me a while to see this. Right. Maybe initially I probably wasn't warming to it quite a lot, but over time, not realizing that's what you need. So part of the next evolution. Remember I was talking to. To all the men around here that are listening. I mentioned stories about certain things I wasn't doing or certain ways I was feeling about myself as I've grown and evolved, and now I'm leading the front with some very powerful and influential men. What I find is that I needed somebody in my life, a mentor to do that for me. Because when you're cruising, what do you do? You're only sitting on a low gear while everyone else is passing you by. No longer did I want to sort of accept people passing me by. So as part of that is, well, let's trust in what Alex does here, and let's trust in the support that Also, you know, my manager, Adam Tasker has offered to me and let's just go for it. So as that, like you said, that undercurrent effect, though, was you carrying me, helping me understand this, helping me to question myself in those times, like we said, about any form of doubt or my ability continuing to, I guess, massage as well. The things that you saw in me that I wasn't seeing in myself to then ultimately make me go, well, fuck yeah, I am that guy, what he's saying, you know, and it's funny, it's like you and a lot of men know this, learning to accept when people say good things about you, not to brush it off, not to sort of say, oh, no, you don't be coy or anything like that. And I really do appreciate that because what it does, it then ingrains into my mind to go, well, if that big top dog here is telling me this, then it must be fucking true, right? So let's get after it. And then ultimately, when you got my powerful fellas that I work alongside it, you know, Eric, Ed, Abby as well, and our amazing VA team too, when all of us are sort of sitting in that space and they got these fresh mindsets, they're like, like, oy, Benny, we're hungry, man, we're getting after it. Guess what? I have to be part of that. I have to then step up above that. And like you said, I don't like the notion of competing against each other. But what I say is we keep raising a standard. You know, say for instance, if Eric is up here pushing and he's setting a standard, my job then, and my objective is, well, if Eric wants to raise a standard, then collectively I'm going to do the same. And then I'll communicate that. And me and Ed will obviously do that together. And then Abby come along as a fresh coach too. We will all do that together. And then as a team, as one, one, one big engine, driving is one, we then produce better results collectively. But I need that energy around me. Remember I said if go back to the story, I did it by myself. So I was only getting to a certain point in hitting a glass ceiling, as they say, and not breaking through that next ceiling because I was on my own. Now, people who believe in me and who look to me to inspire them for new innovation, inspire them for, hey, Benny, how do we coach successfully in this realm? What's some things that you do well with your men that we could possibly implement? Or how can we diversify and change the way we do things, how can you get more sharper and efficient and effective? So as a team, and as you, having you like said, that undercurrent, you continue to push that bar, even at times where it's kind of like, you know, there's a bit of pushback, as you'll see by attitude would be like, all right, well, I guess we're doing that again now, aren't we? We'll try that one. But it's great because I like going for that. Because then I come back and it's. Is you really open to the data points that I guess that I've collected to say, hey, Al. Hey, Adam. When we're doing this, I see this as a byproduct of that change that we had, whether it be good, whether it be bad. But it's great because as a team now, we're working through that. And it's not just a small cohort working together now. We're growing, we're expanding at such a rapid rate that we need to stay sharp, mate. And you keep us there because your push is very intense. But it's necessary.

It's worth it. I just wrote a little quote here. If you never make a mistake, you never tried hard enough. And that's not discrediting hard work, just hard enough. And that was the biggest thing where it's like, hey, Benny, man, it's just really trying, like, remove the stories, weight the priorities of what you believe. Service looks like what these men actually need. How do we continue to deliver a higher standard, but also stretch and grow? And it's like that. Yeah, that stretch and then just slight little recoil. But then instead of going from. Not that you are. I'm just saying, as example, instead of going from 70, 73%, you go 70 to 104% and then rip right back to. And you're at 83%. It's like, fuck, I got a 10% lift here. Because I've. It's this law of exposure, you know, and that's a. That's a. That's a really important thing, man. You know, like, it's. Look, just so guys know, like, the way that we structure this, like, Benny's the CEO of his own squad. So the reason why I can push and keep the speed and accelerator is I've done exactly what you're doing. Marketing and sales never ends. So without you having to worry about acquisition per se, that's doing advertising and doing what I do and bringing members in, in terms of internally with the gladiators, yeah, man, you're Always marketing and selling them on themselves. You're helping them see through their own bullshit. You're helping them see the value of themselves. And, and that's like that, that's a real clear thing. We're selling you on version 2.0 that you know, you should become and can become. We're marketing to you. Hey, this is an important piece. Hey, this is an important coaching session. Hey, this is an important domino you need to knock over. But then also there is of course the delivery, the coaching, the advisory work, the bringing it all together, the working with a group. So I've done all that, which is why I know and I know what was required. And me doing all that, I did that at a lesser version of what you are. So I'm like, fuck, yeah, of course Benny can do it if I did it. And I didn't have what has, you know, in, in terms of your capabilities because, because I didn't, you know, make absolute full faith and conviction in you and the other coaches ability to perform, produce. So that's why we have the speed, which is valuable. But it is a bit of a running joke too though, right? Because I see I'm like the tunnel borer, you know, on the hunt, digging for the diamonds and, and, and, and you and Adam and all the team are like the, the infrastructure and framework setting up so that we can pull the diamonds out and come out alive. However, now guess what, like once you set up the framework, you're coming to the front of that hole and the end of that hole and going, hey, there's some diamonds there for you as well. And the diamond bend is in who you become and the journey you take. It's not just financially, it's absolutely all elements of life and the value in that version of who you become because you've seen, experienced and led what you either A, didn't think was possible on your own, B, haven't done before, or C, you know, didn't have the guidance and the team and environment around you to make that happen. And that's what I love most, you know, like, you're right, we do complement each other very very well. But also you have your flare, you have your, you have your quote unquote owl in you. Which is, which is, which is the, the Benny brilliance to bring out too. We've got the charisma, but also the, the structure and that's what I love most, man. You're not, you're not an all rounder. You are exactly the high performer that's necessary to be this this high performance coach for these men, which is. Which is pretty cool, man. And that's. That's what I love. It's like, all right, well, we could go slower, but why. The quality isn't dropping. If anything, the quality keeps improving. Like you said, the standards raise. We're not competing against each other. We're competing with each other to raise the standards. So. So life. Life is the. Like, we're team Red. Life's Team Blue, right? So we're about. We're on the. We're on the battlefield. We're on the game. Like, so. So the opponent is actually the hardships and challenges of life, which means when we're doing quite unquote competitions and all that sort of stuff, we're all on the same team, just different positions. So, Benny, if we're on a training paddock doing preseason, and you're the halfback and I'm, you know, I'm the front rower and Adam's the lock and Ed's the center, and like, of course we can compete with each other when we're doing shuttle runs or brackets or other things, right? But we're actually on the same team, so we're not fighting for positions. We're fighting the. In the inner. Inner demon, the inner stories and to become more. Because through exposure. And what we're seeing in the other coach, the other men and what they're doing, it makes that voice quiet and disappear. It's like, oh, hang on a minute. Yeah, I get that little story I'm getting, but what. Look what these guys are doing. Like, it's. It's. And then all of a sudden you remove the. The delusions or the. It's. It's like. It's like a mirage in the mind. This could be a whole podcast on itself. The mirage of the mind where it's like, well, hang on a minute. When I got the right people around me. Yeah. Which then helps me, right? Because the monsters we're fighting as we ascend our levels now with HPF are much bigger, Benny. But also, I'm not on my own in the arena with a baseball bat anymore. You know, it's like, we can fight the big dragon because I've got a whole team around me and we've got great fucking weapons. So it is quite interesting how the game changes. The problems never go away. But also, I'm not going to say the hardest part is over. I'm not complacent to life, but. But definitely, man, having you on the team around is just like. As well as the men. The thing that gives me the most conviction and certainty in HBF is actually the results of the members, which directly correlates to, you know, what you and the coaches are doing to deliver those results. Talk us through that, man. Some of the biggest wins, I guess. What do you love in. In the results from the men and the members that you've seen? Like, do you want to give us maybe a couple of examples? Naming members or not is fine, but just I guess to share some guys who, instead of just hearing it from l all the time, all the testimonials, which are great, they're very personal. But yeah, what are some of the results, mate? And we'll look to wrap this up soon. But yeah, I'd love to share that from your experience and what you've done with these men.

Yeah, that man. Such big results in. I've been fortunate enough to be coaching for quite a good amount of time with these men. And luckily enough that I've seen, you know, we've. In this program and I think we're definitely the pioneers and the best in this space with that. But. But you've got so many seasoned guys, and when I mention the word season, that's guys who repeat, they stay on for a second year, third year. So inside the squad that I host, the Gladiators, we have a lot of season two, season three, and even more beyond that on the inside. So you've got a big array or a spectrum of different men doing different things. The diversity of the different men and what they do, whether they be a owner, operator, or a business or a company that they run or from a prominent position that they hold, there's so many big things that they will. And I tell them all the time, especially we get some really successful blokes by their means in terms of their service. Such great men. They teach me so much, even for myself. And the beauty in all of that is, although life is going really well on a financial standpoint, setting themselves up for a beautiful future, what you find is. And I've been enjoying this process because it's sharpened me up quite a lot. There's a lot of family breakdowns. And I think a lot of the work that we do is so important. No better wording. I know the work we do is very important and necessary because these men look to us to go, hey, what is the blueprint for me to ultimately change my circumstance? Does that ultimately mean that every single man gets every single desire he starts off with? Initially, no, this is not the case. But rather than Sort of going case by case and obviously being mindful of sensitivities to certain men that I. There's a lot of men that I coach a lot. A big cohort, and there's some of that cohort that do not openly share any of that stuff on the inside as well, just to myself, one to one. So I'll probably. I'll probably talk a bit more broadly. But what I love seeing is when a man understands that rather than in his role as. Whether it's the father or the husband, if he's still with his wife at that time, because we have that diversity where there's men who are married or single or separated, they seem to take a while, but they finally understand it is. You can't always be this big pursuer where if something's gone wrong in your relationship breakdown, it is not your job to be that needy man, to be that pursuer to keep forcing yourself onto, well, when are things going to be right? When are we going to get back together? You haven't spoken to me about this. If these men are still the same identities that got them to the point of the disconnect, if the wife and the man are both in that position and the man is actively trying to elicit strength and connection and love and intimacy in his marriage by being the same identity, he's going to lose over and over again.

So what we.

I like to say is that I think what's worked really well for me in the coaching and the progress I've seen with my mental health is I've really honed in on them, is that you've got to understand the importance that you cannot deliver a better result unless you improve upon the output of who you are as the man. Take the time to understand, take the time to build yourself back up again, and there'll be people on the outside here listening, going, well, that's selfish. You know, you're not considering your family. Well, no, the discredit you're doing to your family is that you're an absolute shit version of you. You know, as we say, you got to be 100 to give 100. It takes a while. But I like to think that in our squad, in my coaching, this is something I work very hard at to help a man understand this. And I see that natural progression. But if I want to then not only lean into my success as a coach, I also want to highlight that if I didn't have the crew that I have, as in my squad members or my members that. That are part of the Gladiators. If I didn't have such powerful guys who've been and done this and actually understand what it means to be the best version of themselves 2.0 to help me leverage that message, then we'd have a lot of very lost men trying to seek validation. You know, Al will say the magic word, Ben will say the magic word. The other coaches, the other men, they're going to say magic words to me. And then my wife will come back to me, my children will love me intently again. I will have the best body that I've ever dreamed of. Well, no, it comes down to the individual, the man. So a lot of the success that I've seen, mate, is men who find themselves again, but as a byproduct of that, make big changes. I see them jump in career choices. I see them change and pivot in their businesses. And it's really beautiful to see those business owners that I've had for multiple seasons. I see them reporting to me, their turnovers increasing. And then even there's been one time and again, I'll stay away from names, Alex, just privacy purposes. But for those, those men, one of my men even said, and he shared it with the other boys, is, you know, when I spoke to my accountant to have almost a 50% increase in profit over my last financial year, the accountant asked him, like, what have you been doing? What's so different over all these years? And then he told him about our program, says, well, whatever it is that you're doing, keep doing it. But that's, that doesn't, that story doesn't discriminate. That is happening so many times over. Men, sometimes who are single or have just lost their marriages and they didn't come back together, guess what happens for them too, when they find themselves, they find themselves moving to new relationships, they're open to love again as well. And then they find the fault in their own lives by growing and nurturing themselves. So for me personally, seeing such great insights, seeing men who go from never training, never exercising in their whole life, to then actually participating in our challenges, amazing big outputs, doing marathons, doing 100 kilometer bike rides, climbing certain mountains that they've never climbed for, has never had the physical capabilities, playing with their children because they were never actually engaging with those in their special time together. You know, out of sight, out of mind, too busy. Oh, Ben, I had no time. These are some of the successes that I've seen. And they continue to get better and better and better. You know, it's not small changes. We're Saving. We're saving lives too, man. At the same time, and no matter what, if a man. You know what I love about this is ultimately, if a man didn't come and seek our support from the virgin that he was originally at, like, where he came from.1.0. If we use analogies, the man didn't come and actually seek the support he needed. Who knows what could happen to that man. There's even the darkness of some men who openly said, in my squad, dude, if I didn't come here and I didn't come inside, the gladiators meet. Al, go through this process, connect with you, I don't think I'd be here right now. That's a very big thing to hold a space for. I know this because I've come from backgrounds where you hold that space quite a lot. But for a man, a very successful man, to say that, mate, that's huge. That's priceless. Right? You can't discount how that makes you feel. Not saying that. I honor that. That's an amazing thing. What I'm saying to you is that never discount what goes on behind closed doors. These men are working very hard, and I don't want to take that away from people because society these days, it's deconstructing a lot of what we do to make great men, or, sorry, to help men become their greatest self. And we fight against that. I love that. Not in a derogatory way. No, in a very powerful way. What man wouldn't want his woman to love him more intimately? What man wouldn't want to show up as his. As a parent and be effective with his children? They love him. They come to him as their safe person. What man doesn't want to go out there, strive, hunt and earn more money and provide a future for the family where they can all enjoy the fruits of their labor? That's what the success we have. And I see it time and time again, mate, I should have come here prepared with more sort of specific stories, but they don't stop, mate. There's too many. There's too many.

Ah, man, that was a. That was a beautiful share, you know, and extremely, extremely well presented. I think the guys listening absolutely fucking got what you're saying there, man. And especially on that last point, you know, we are in a war. I don't think guys understand that, like, or they feel it. But let me put it this way. In terms of the aspects of life, culture, communities, people on your side versus against you. You're a thousand or one against you, man. Like it's, it's just pick, pick any vehicle, pick anything, you know, just on suicide. Yeah. Middle aged, middle aged men. Number one. You know the terminology, the family nucleus, toxic masculinity. What the does that even mean? You know, that it's disgusting. Trying, trying to empower women and remove them from the greatest thing they can be in this world, which is phenomenal. Mothers and bringing in this, you know, long term matriarchy. Not right now. The man has the logic he's designed to lead accordingly. But a woman in a 90th birthday looking and seeing 60 of her offspring, that wouldn't be there if it wasn't for her. Like that, that shit's been obliterated. Which, what does that then mean? Why would you value or respect the man or the, or the, or the family nucleus when you can just go out and make money and, and get your own identity back and all this sort of. And it's like, it's, it's, it's crazy. Man on that. Like a woman doesn't quite understand that the most valuable thing that she'll have in her life is the good man who's by her side. Nothing else will stay by her side. Children will grow up and they've got their own shit. Your friends will fuck off. They don't really care. Your family members will be dead. Your mother and father are gone. Like as a woman gets older, the only thing she could actually really fucking have by her side is a beautiful, strong, powerful man who's got her back. Challenge you boys face is all of those variables that are now embedding itself and infiltrating her mind through media and the children to emotionally distort or manipulate them to think that you're not valuable. Which means we need an overwhelmingly large case or you know, case study to say, hey, I am the prize because I can make money. I'm in beautiful. You know, I've got a beautiful connection with our children. I mean I've got the body and the mindset and physical capacity to be a healthy, strong, fit man. I understand what you want and need and to provide that value specifically for you as my wife. And, and so when you stack all of that bang front and center folks becomes you. So the way you share that Ben was fantastic. Reason being men, you are the vehicle. Like, like you're, you're the one that men listening to this, you are the one. It's, it's, it is you. It's got to be you. It's got to be who you forge yourself into becoming. That is the answer. Not with respect. We get lots of men who join and they've tried the fucking relationship coaching or marriage coaches or whether they're Australia based or overseas. And the problem is they all say the same thing, which I've put into two categories, right? It's like a hack on how to fucking, you know, how to not, not. Well, some of them have said the words trick, but yeah, I guess trick and what I've put it into is two things. The reason why that doesn't really work is one, it's just a manipulation of energy. You say this, she says that, just don't respond for this period of time. Like all that. That's all it is. It's just a manipulation of energy which can, which can, which can trick women. But it's not like, yeah, cool, you're a fucking magician. Good for you. How do you feel about that? You still won't win. Or the second is, yeah, yeah, they help you put up or posture a little bit more with boundaries. Big fucking deal. You should do that shit anyway. So I guess that takes me to the next piece. Phenomenal share, Benny. What do you feel like, what makes us different to anything else out there, man? Like, what do you think gives us the edge that. That has established us as number one and keeps us there? I mean, I get it. The speed, the ambition of all of us, myself included, driving, always evolving. But. But yeah, what do you think? I guess in your experience, man, from what you see and what you hear, like, why is HPF the one? Why are we different? Why do you feel that, like we're the answer for these men out there that align with obviously our pathway, philosophies and way of life?

Yeah, it's very good. I always start a lot of my onboardings by telling men that what we do is very unique. You probably haven't experienced something like this before because we innovate too. So that's a key element. I'll talk from a business perspective first. We innovate. Good is good, but great can always be even better. Right? So every time we produce a good result, I know from your lens that, yeah, the boys, this is great, but what about better, you know, and we adopt that. I know all of us adopt it, all us coaches, and I do it all the time too. So from what I see in terms of when a man comes in, you know, you have. Therapies have their place, right? Let's never discount that because I leaned into them two of my previous capacities. Therapies have their place most definitely they do something very different to what we do. They complement at times with a man when he needs just that little bit of extra support to rewire, I guess, some of his thought patterns or how he sees himself through his own lens. But what we do here is very unique because you were saying something really good. I was holding a thought and I thought to myself, a lot of people don't really understand what goes on in the side of a man. A man has a lot of ways that his thoughts evolve and eventuate into actions. I truly believe majority, almost like I'm saying, majority of the men that come into here, they are good men. They very, very good men, 100%. Can you have duds? Of course you can. That's life. Everything's not perfect, right? We have some great men with some great intentions. What I love about what we do that's very unique is we take a hold of what's strong or their strong suit and we enhance upon that on an emotional basis so they can understand themselves a lot more better that we then help them to build up their physical body. Because how can you carry the burdens of life or get knocked down unless you're physically strong? So we help them understand the importance and the relevance of that. But at the same time, I truly believe we plant the seed inside of these men to go, hey, you know what? Right now, when you first came in here, you may not see it and you notice how you're the forefront. You have these first conversations. You might not see this right now, but in you, and I know this is a great skill of mine. In you, I can see better and greater things. I can see you being the ultimate man that you truly tried to be. I can see you being the best husband that you possibly can, the best father. But right now, let me show you a couple of things. Let me show you what that looks like in terms of a blueprint that you can follow. Secondly, let me introduce you to a group of men who are living, that have lived it, are evolving continually. Let me put you in that space and let's nurture that so that your influence is always there. And then at the same time, let me continue to work with you so I can refine all those great attributes about you. And along the way, let me give you a lot of aha moments from time to time that make you go, benny, I never really thought about that way. I like that we push back on men and their beliefs. I've had it before. How many times you sit there with a man who you know is Quite a powerful guy, by all means. You know, he's quite successful, he's quite wealthy. You know, he's always directed people for many, many years. You know what's an interesting thing when you interrupt that man and say, hey, do you know what's. What you need to accept here? Is that how about you let go of the reins for a while because you've been doing that for so long and trust in the fact that let me take the reins for you, let me help you and guide you, doesn't mean I'm going to tell you, but let me guide you down different pathways so you can see different things you've never seen before. And it's also, I want to use a very strong reference here, too. With men that come in here, we never ever tell men, hey, you should be doing this, you should be leaving your wife. We never speak these languages, but what we do do is have you ever asked this question of your wife before? Have you ever had the courage to have that really difficult conversation? Or have you exhausted all your means to improve your relationship and you can honestly say with conviction to go, you know what, man, I've done everything possible to keep my family together healthily in a healthy way, not in a toxic way. I've done everything possible and unfortunately, maybe it's just better that we. We're not going to be doing this anymore together. Do you have courage to go through that process? I guess we have the balls to do that, mate. We have the balls to have those conversations and that's what makes us very unique. Now, I know it probably hasn't been said that way before in the past, but thinking about the evolution of coaching and the message you and the training that you've given me and the men that I've spent the hours and the heaviness that you take in, but I don't take it heavy and hold it anymore. I take it and go, wow, that's interesting. I'm going to remember that, that, and I'm going to learn how to help someone through that. And I carry that into the next guy, man. We just show them, how do you be your best authentic self without sabotaging everything around you? And then how do you go the next T. And then when they hit the next tier, I go, are you content? Are you happy? Do you want to go another one? Well, let's challenge that, too. And that's how it happens. That's. I think that's why we're the best, mate. That's why we have so many people coming in to say, hey, I want to, I want to stay season two. Not because they need to be here. Men end up wanting to be here. That's, that's what I believe.

Absolutely. Well, the thing is like they've got, they've got so much more buy in, mate, because they actually feel understood. Hey, he gets me. And again, it's nothing against specialists. Like we have experts, we hire them, we bring them in, they've got their place. They're definitely aligned with hpf because piece of paper means nothing. Doesn't matter where you are in the world. There's good and bad, whether it's a mechanic, a builder, a psychologist, a lawyer, and like it's, there's good and bad everywhere. But so they're tied into the HPF way of life and they're one piece of the whole puzzle that we put together. So they definitely have their place, especially when there's alignment. But in terms of what you just mentioned, then absolutely, mate. The buying is massive because they actually feel heard and understood in a way that not only the terminology and, and, and, and the connection with the, the frequency of coaching and guiding, taking the reins, like you said, but also in, hey, here's the pathway and the answer, man. So when you, when someone feels more understood, they're more inclined to want to change their neural pathways and understand better and understanding better from a leader that can provide the path. The leader is Ben and here is the path and that becomes the way. Which takes me back to that point you said, hey, this is great, but can we make it better? Like I really, it's such a, it's such a balancing act because it's not. Hey, you never, you know what? I hate terms like, well, I just hate a strong word, but I don't agree with terms like never satisfied. You know, I just grateful but unsatisfied, all that sort of. It's like, nah, man. Like you gotta have those pockets, you've gotta have those points where, you know, otherwise it's a never good enough approach. And it's like, then you're always reaching as opposed to going, hey, that was great man, that was awesome, Benny. What a block of work. Or what an outcome. Or let's celebrate that. Let's, you know, and then now we're here, are we going to sit on the beach and drink pina coladas the next 40 years? No, of course not. Cool. Well let's now use that as leverage to get just a little bit more. So it's not removing that, it actually becomes your fuel. It becomes Your firepower. So it doesn't negate it. It doesn't mean you avoid any past success. It doesn't mean you hide or cover it up. It becomes part of your asshole. Be like, mate, that was fucking awesome. Imagine in six weeks time when you do that again, or six months time, or in six years time or. And then as men, the evolutionary creatures that we are in always wanting to provide and protect for our family, you know, we're here to procreate and we're here to make sure that that is that which we helped create gets looked after. It has a better life than us. It's got to be the way. And that's what I love too, man. And that's a really hard. Like I'm so proud of you and all the coaching team that adopt that and the men, obviously the members. But it's like on the inside, obviously, it's as a coach, as a team member, as part of the, part of the company. It's a really hard, it's a hard thing to instill, man. Like, you can't, you can't buy that. Hey Benny, I'll give you this money. If you have this belief system, you can't force it. It's got to be something that is nurtured and grows within because that's how I'm exactly the same as you, man. I don't, I don't cat of nine tails, whip myself on the back for being great, but not greatest. Like what does that mean? What does your best actually mean? Like it's, they're just horizons. There's no one mountain. So I love that you guys all adopt that because one, it's infectious with each other when we all have our down times and tough days or poorer quality moments or self pity parties and we get back on the horse quicker. Two, mate, it's the only way to win the greatest game of all. There is no other way I could make fucking $100 million in cryptocurrencies with one lucky fucking crypto. Yeah, big deal. Hasn't changed who I am. I've just got some digits in a bank account or so what. The only way that would serve me is if I reinvested that back into changing who the fuck I am so I can become more instead of this lucky here. I don't know what the stat is. It sounded horrific when I heard it. Like it was a lot. Maybe Even in the 90s, people who win lotto, they lose it all. I'm pretty sure I heard, mate, I can't, I can't I won't claim this as a fact, but I remember hearing it was an overwhelmingly monstrous amount, percentage wise of people who win the lotto just lose it all. You wonder why, man. Or they poorly invest it, you know, and it does all for them. Great stuff, Benny.

What.

What a. What a session, man. It's been awesome. I guess just wrapping up, mate. I'd love to get maybe a mindset piece, maybe not, I'm not quite sure, but just some sort of advice like men who don't know you, right. Non members, what would be one key thing or one piece of advice that you might give or leave them with today, mate, so they can take this episode, use the energy both you and I and I have into this and then, you know, start to start to at least do something or improve their position or work on themselves or build the inner dial. Yeah, I guess, mate, just final thoughts or, or advice for, for the men listening today.

Yeah, I guess it's the courage to believe in themselves. I know it sounds very. It's always cliche, but it's. It's something that for a lot of men that they generally struggle with finding the courage to have a belief that they can be capable of many things. Most of the endeavors I think for men happen on a service basis. You know, chasing, pursuing the avenue of income, you know, getting great assets, things like that. But, you know, having encouraged to believe in themselves that they, they can be a good husband, they can be a great father, they can be a good lover, they can be a great friend. You know, that they have it within them. The difference is sometimes external influences or factors, I think they hold us in a box. Yeah. So if you have a circle right now that you're associating with and you've always like, you know, everyone questions, no one really openly talks about that. Everyone questions like, is this serving me right now? Does this help me aspire to have the things that I truly want? I have all the greatness, I have all the toys, I have all these acquisitions. But do I really have the courage to separate myself from these, these things or these vices and give back somewhere else that I've been lacking in? Because it's funny, right? When you go to your grave, you're not taking all those things with you, are you? You're taking the collection of the memories, the legacy that you leave behind. So I think for many men in terms of a short piece is find some courage within yourself, find some courage to question yourself too. Like, you can be wrong. And that's perfectly Fine. I think nuance is missing a lot, Alex. For a lot of people too. People don't question themselves much anymore. They kind of definitively say or feel, hey, this is how I am and this is how I'm wired and that's how I'll always be. But I think it's okay to be courageous, to go, oh, hang on, I can be wrong sometimes. I can learn from these mistakes. If they're called mistakes or shortcomings, I can learn from them. And that's how I evolve and change. I be courageous, I believe in myself and I move forward. That's what's necessary. That's about it, mate.

That's about it.

It.

It's all we need. It's. I've never thought of it that way, lover. Benny takes courage to believe in yourself. I've actually never thought of it that way, but it's so true. I just wrote a little piece here. We'll wrap this up. That's a really interesting thing, man. It's so true. And this is what I wrote. I could be wrong because I just tried to do this on the, on the cuff whilst listening to that great piece you shared, man. It takes courage to believe in yourself because the easier option is not to. Because when you lose, when you lose, you can either blame the world or not feel like it was a loss because you never bought in in the first place. It might. That I'd like to be proven wrong on that, but I believe that's. That's the truth, which is why I agree it absolutely takes courage to blame yourself because that's harder than just taking the L and convincing yourself it wasn't an L. Or blaming other people because it's their fault that you lost. What a horrible way to live, man. Like as a man with the sweat on your back, your last name, and, and the, and. And the blood and effort and grind you put into your life. Honor your word and honor what you're capable of inside yourself. Otherwise you're already dead. You just haven't been buried. Which is probably the, you know, most of the world, mate, is already a walking cemetery. Right, Benny? Phenomenal episode, man. Phenomenal episode. How'd you find? You enjoyed it, mate? It's great to have you on with the guys.

I love debate. Hopefully you didn't have anything too pressy to move on to. I know we went a little bit over, but I thoroughly enjoyed it, mate. I've always enjoyed wanting to have a space, to have a conversation. I know for you and I, we could probably keep leaving it on record and go for ages. But obviously we've got got lives to change, mate, and many things to do today. So that's definitely a given. But no, absolutely enjoyed it and hopefully sometimes in the, in the future, mate, where we get to do this. But yeah, we come at it from an approach of supporting and like understanding a big coaching piece for a lot of the boys, you know, because we spend a bit of time talking about me and it's not all about me, mate. It's about everybody else too.

No, but good, good to know where the source comes from, mate. With the gladiators, the mighty gladiators who are crushing wins wars at the moment. And yeah, very, very humble of you, mate. And you know, we're all blessed to have you on the inside as well. Make no mistake with that, mate, you're a valuable asset to the team. These men's lives and the unborn grandchildren, they're going to have a phenomenal life because of the. The mark you're leaving with these men. That's pretty crazy when you think of it that way, man. Hope you boys really enjoy this great episode. Key things always take. Take the points, take the advice, take the shares, take the inspiration from Benny, what he's added and apply it to your life. Take action right away. We'll see you on the next one. Cheers, man.

Thank you, man. Thank you, Alex.

And that's a wrap. I hope you enjoyed this episode and got some golden nuggets with possibly one or two aha moments. Moments as well. If you truly loved and enjoyed what you listened to, then I want to invite you to share this episode with someone who you know needs to hear this. It could be your brother, friends, colleagues, your uncle, even your wife. If there's one thing I've learned, it's that none of us are alone in the hardships we face. But the solution to getting back on top, winning can start with a gift from someone else. And that gift could be an episode like this. This because another man transformed is another family saved, which is exactly what we're all about thriving and winning in life. There is no alternative. It's possible. It has been done. It can be done, so it should be done. I appreciate your support in spreading this message. Cheers.