120 dni na przelew? 🛑 Tak sieci niszczą e-commerce. #marketing #ecommerce
In this dialogue, Speaker A shares experiences working with major retail chains such as Samsung, Orange, Canon, Biedronka, Carrefour and Media Expert, describing how these large networks squeeze suppliers by demanding the lowest possible prices, charging hefty marketing fees and imposing various surcharges. Speaker B asks when it makes sense to try entering a retail network and when it does not. Speaker A contrasts e‑commerce, where sales and payments happen instantly, with retail distribution that often offers 30, 60, 90 or even 120‑day payment terms, creating cash‑flow pressure for brands that lack sufficient financial backing. He warns that pursuing a retail channel without adequate cash reserves can quickly lead to failure. He then cites a concrete example: a client that sold only online saw a modest performance, but after getting his product into Media Expert the brand’s credibility rose, website traffic increased, and competitors took notice, making further expansion easier. The overall message is that entering retail networks can be beneficial if the seller understands the terms, can calculate the financial impact, and has the cash‑flow capacity; otherwise it is a risky shortcut to ruin.
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