5 RZECZY, KTÓRE MUSISZ SPRAWDZIĆ PRZED PODPISANIEM UMOWY Z AGENCJĄ MARKETINGOWĄ
In this conversational video, two speakers share practical advice for anyone about to sign a contract with a marketing agency. They warn that agencies often promise "golden" sales growth or conversion increases that are rarely guaranteed. They point out that glossy PDF proposals with brand logos and optimistic estimates are not legally binding and should not be taken as contract terms. The speakers explain that agencies tend to structure contracts to keep clients locked in for as long as possible. They advise clients to create all service provider accounts (Meta, Google, etc.) in their own name rather than letting the agency control them. They stress that agencies typically do not guarantee results, so clients should be skeptical of performance promises, learn from others' mistakes, and consider consulting a lawyer before signing. The overall message is a cautious, advisory checklist to protect the client’s interests when entering a marketing partnership.
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