Czy warto wychodzi z e-commerce na zagranicę?
In this discussion, the speakers examine the challenges and opportunities of taking an e‑commerce brand abroad. They outline a concise, point‑by‑point framework for evaluating foreign market entry, stressing the need to understand what may succeed or fail. A key part of the framework is the influencer strategy: for premium brands they advocate using micro‑influencers rather than large‑scale personalities, treating influencers as targeted advertising banners. The conversation then moves to the role of SEO, describing it as a “catch‑all” funnel that captures users who interact with the brand on various platforms and often leads directly to purchase, as shown by analytics. Overall, the dialogue presents a pragmatic, cautiously optimistic view that expansion is achievable for most brands if they follow a structured approach and leverage the right marketing levers.
More from Oskar
Performance marketing w e-commerce 2026. Lekcje z budżetu 1 mld zł | Paweł Lewkowicz | Shoper
23 i 25 lat. 5,5mln zł rocznie. Jak zbudowali dropshipping od zera? | EcomScale Challenge #2
