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In this interview excerpt, speaker Oskar Lipiński recounts how he dramatically lowered his customer‑acquisition cost by 95% within 18 months. He describes an intense period of self‑education, devouring every marketing course he could find, and emphasizes that the most valuable learning moments came when he received rapid feedback. Faced with a planned $9 million spend that the company could not afford, he set a goal to minimise the outlay; ultimately the team spent just over $1 million, achieving the cost reduction. He also shares how a casual small‑talk encounter in a bathroom led to finding a mentor, underscoring the importance of networking. Finally, he offers a blunt cultural observation, claiming that Polish workers are overly complacent, which he sees as a major barrier to entrepreneurship compared to the mindset in American firms.

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