Koniec ery agencji w e-commerce? | Daniel Moczydłowski | Podcast Biznesowy
In this episode of Podcast Biznesowy, host Oskar Lipiński talks with e‑commerce expert Daniel Moczydłowski about the future of agency work in online retail and, in particular, how creators can build successful YouTube channels without relying on costly agency services. The conversation covers the contrast between organic growth (content‑first, community‑driven) and paid boosting (ads, sponsorships), the role of influencer collaborations as a low‑budget promotional lever, the importance of a clear brand identity and consistent visual style for podcasts and videos, and practical steps for launching, scaling, and monetising a business‑oriented channel in the Polish market. Throughout, they share concrete examples, cost considerations, and actionable advice for creators who want to reach e‑commerce audiences efficiently.
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