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In this YouTube short, Oskar Lipiński addresses e‑commerce founders, warning that the most expensive employee in their company is often the founder themselves because they pay with their own time, life, and sleep. He describes the discomfort founders feel when they imagine taking a break, highlighting burnout from being overly involved in operations. Lipiński then breaks down concrete advice for founders on leadership, ownership, and how to verify work, emphasizing the need to build a company that you oversee rather than a costly full‑time role you perform. The video aims to help founders shift from working in the business to working on the business, achieving freedom and sustainable growth.

Chapters

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