Od 0 do 70 mln zł w 4 lata. Dominik z mybed.pl pokazuje prawdziwy e-commerce.
In this interview Dominik, co‑founder of the Polish e‑commerce brand mybed.pl, outlines the company’s rapid financial trajectory, growing from 2.5 million PLN in its first year to 20 million in the second, 40 million in 2024 and projected 70‑75 million PLN in the near future. He critiques the role of external agencies, arguing they must take responsibility for analysing product pricing and performance, and stresses that agencies should be accountable for results. Dominik details the marketing mix, noting that roughly 80 % of spend and results come from Google Ads (performance marketing) while the remaining 20 % is driven by a strong SEO strategy that, according to him, places mybed.pl ahead of IKEA in Poland for bed‑related searches, making the brand the market leader in its category. The conversation highlights the importance of data‑driven decision‑making, agency transparency, and leveraging both paid and organic channels to achieve e‑commerce scale.
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