Przestań robić „ładne” reklamy! To błąd.
In this YouTube monologue, Oskar Lipiński argues that creating advertisements that do not look like traditional ads is a strategic mistake. He explains that when an ad blends in with organic content—lacking obvious branding, discount cues, or polished production—it is less likely to be flagged as advertising in users' feeds, resulting in lower cost‑per‑click (CPC). He shares his recent successful creatives used to promote a workshop on the five e‑commerce fundamentals, describing them as phone‑recorded, unedited, and even featuring him unshaven. These raw, natural‑looking stories were perceived by viewers as ordinary content rather than ads, leading to better performance. The speaker urges marketers to abandon overly polished “nice” ads in favor of authentic, unpolished formats.
Chapters
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