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In this Polish monologue, Oskar Lipiński argues that the biggest profits come from "boring" businesses rather than flashy startups. He shares his personal origin story – a Tinder date that sparked the idea to build a telemedicine platform, and a memorable golf match with Rafał Brzozkow – framing his venture under the motto "Boring business, sexy life." Lipiński describes the company’s two‑year history, serving several hundred thousand patients, and likens telemedicine to e‑commerce: selling medical consultations instead of physical goods. He emphasizes the need to productize services to achieve scale, critiques misconceptions that healthcare services are inherently unscalable, and stresses the rapid obsolescence of knowledge in fast‑moving markets, requiring continuous learning and the ability to unlearn. The talk blends personal anecdotes, business metrics, and strategic insights to illustrate how a seemingly dull sector can generate massive wealth.

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