Zderzenie z sufitem przy 15 mln zł obrotu. Co dalej? | Oskar Lipiński x Ewa Wysocka
In this conversational interview, Oskar Lipiński and Ewa Wysocka examine the problem of hitting a revenue ceiling of roughly 15 million PLN and outline a plan to triple growth. They discuss the gap between the potential market (e.g., three million women who could afford the product) and current sales (about 120 thousand units), emphasizing the need for better customer segmentation. A central theme is the tension between data‑driven marketing and the ‘feeling’ conveyed by visual creative – whether ads must be polished or can be authentic, even ugly, as long as they are distinctive for the brand. They note that marketplaces offer very limited space for brand narrative, making it harder to build that feeling. Finally, they address the practical difficulty of collaborating with artistic creators who are less data‑oriented, highlighting the challenge of aligning creative intuition with measurable performance as they aim for a three‑fold increase in turnover.
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