Q&A Session with Rajamanohar Somasundaram, CEO, Aquaconnect

21 Aug 2020 · 4 min
3:56

In this interview, Appan asks Rajamanohar Somasundaram, CEO of AquaConnect, about the challenges of lending to Indian aquaculture farmers and how technology can address them. Raj identifies the core barrier as a lack of reliable data, which makes banks and insurers reluctant to finance the sector despite a $17 billion opportunity. He explains that real‑time farm monitoring through IoT, satellite remote sensing, GIS, and machine‑learning analytics can generate trustworthy production data, enabling banks to create credit and risk scores for farmers. AquaConnect’s Aqua Connect app aggregates these data, while its AquaCredit solution offers a risk‑management platform for financial institutions, including asset monitoring capabilities. Raj also notes the cost of technology adoption as a hurdle, which AquaConnect tackles through business‑process innovations such as ground agents (“runner boys”) who collect water samples and act as the banks’ eyes on the field. The overall message is that data‑driven tech can unlock institutional credit for small and marginal aquaculture producers.

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