1 YT sub = $6.40 a month (how)

Hey guys, it's Will. And I want to explain to you how I make just above $6.40 for every one YouTube subscriber that I have. Now I'll give you guys a second to do the math on that. And by the time I upload this in a few weeks, this math is absolutely gonna have changed very slightly. But my company, my consulting company has just come off the back of a $424,000 cash collected month preceding a 398k cash collected month. So we're hovering around that 400k a month cash collected mark. And I can tell you that right now our expenses are roughly 25 to about 40k per month. So you can work the profit margin out for yourself. This was about 380,000 net profit. The other month was about 360 net profit. And in this video I'm going to break down how the hell this is possible with the main driver being YouTube. So YouTube is responsible for, for about 90 odd percent of our traffic. Little bit of it is Instagram. We can talk about that. A little bit of it is paid ads. We can talk about that. But primarily what we're going to talk about in this video is how to turn YouTube viewers and subscribers in to cash.

Basically. There's no better way to say it than that. Now just a word of warning. Only watch this if you are in or want to be in the course coaching consulting space. Because that's the model, that's the vehicle that we are going to use to basically take this attention that we have on YouTube and turn it into money. Right? That's number one. Number two, please only watch this video if, and I'm serious when I say this, by the way. There's two types of business owners that I find. One are the revenue warriors. Number two are the net profit legends.

All right, so there's, you know, most of the people in this industry, they only talk about revenue. In fact, let me ask you a question. When was the last time you ever heard one of the bigger guys in this space talk about net profit? It's as rare as a pink donkey or a pink camel here in Dubai. No one talks about net profit because most people are, I mean, number one, they're revenue warriors and they love to talk about revenue. Not going to say any names, but pretty much everyone talks about revenue. If you knew the net profit that these guys were making, you wouldn't work with them. You would not buy their course, you would not buy their coaching program. And look, I've been there. My last company was a revenue company. I just wanted to scale to the biggest figure that we could, sacrificing net profit and with a lot of stress and a lot of difficulty and complexity and it was hard bloody work. But since selling my last E learning company last year.

I've really learned a lot of lessons. And two of the lessons are put organic before paid. So organic traffic online content before paid ads. That's number one. And number two, focus on the P and L, focus on net profit. And this is by far the best way that I'm going to share with you. If you want multi six figures net profit like we currently make, this is it, this is how. Okay, so only watch if that's. You only watch if that's what you want and only watch if you have time to make videos on YouTube. And also I love for making videos on YouTube. I love making these videos. I've got an entire day off today and I was thinking, should I go to the beach, should I do some reading, whatever? And I was like, no, I'm going to make some YouTube videos because I just love, I love making these videos. So that is, it's not essential. But if you love what you do and if you love making the videos, it's just a better energy. You can have more fun. You know, it's, it's just better. So have the time to make YouTube videos and ideally have the love to make them as well. Okay? Now, what I'm not going to cover in this video is my YouTube strategy for making the videos and, you know, blowing up a channel. That's not what I'm here to cover. What I'm here to cover is conversion. Okay? So when you've got views, when you've got subscribers, how do you make money from them? Especially $6, 40 per subscriber when you've got tens of thousands of subscribers. That's what we're going to cover in this video. Okay? This is about converting attention. Now I'm going to start the video by sharing this and then I'm going to share a few stories of clients that I've actually helped. Mike Thurston, Jordan Welch, Nero Knowledge. I'll actually give you an insight into what they're doing, how they're doing it. I can't kind of tell you everything for client privacy, but this will really give you a baseline to work from. First though, let's start with this. Okay? Now, last month, 424k was the cash collected figure that my consulting company ended on. Right? And if you look at my videos here on the channel, I don't have that many subscribers. I've got about 65k subscribers, ish right now and my videos get anywhere from 4 or 5k views up to like 8 to 10 to 12k views on average. You know, there'll be some outliers in there like there always is, but basically more views does not mean more sales. My God.

So if you think that you have to have a channel with 1 or 2 or 300k subs, if you think you've got to get 30, 50, 100k views per video, you absolutely do not. In fact, let me tell you this and this is pure truth that I've learned over the last eight years in this space.

Almost all of the time, the people with the biggest audiences make the least money. The people with the smaller audiences tend to make the most money. Now I think the reason for that is because the big guys are focused on views and subscribers, not conversion. And the smaller guys like me, because I do not have a big YouTube channel. Yeah, I'm focused on conversion, not views and subscribers. Right. So first lesson for today, you get what you focus on, you get what you really what what you want. So if you want views, if you want subscribers, you can get that. But it's going to cost you. Not always, but it's going to usually cost you from focusing on conversion. And if you focus on conversion, you get money, but you don't get as many views and subscribers. Okay, So I just want to share that. And honestly man, you would not believe I could name some names right now with a lot of views and subscribers, man, and they're making 30, 40k a month, 60, 70k a month. It's insane. And I've been lucky to kind of see inside these businesses over the last few years. But anyway, I digress. So you don't need to chase views, you don't need to chase subscribers. Right. Earlier this year when I had about, God, less than 10k subs and a few hundred thousand views, we were doing multi six figures profit. So I just want to add that. Okay, now with that said, well, what does make sales? Well if you just watch this whole video about to explain and if you can't do something as simple as sit and watch a video, well how are you ever going to be successful? So please just stay with me today, let me explain all this stuff. And when you do leave this video in 5, 10, 15 minutes from now, you're going to be so much further ahead than so many other people out there when it comes to how to make money from YouTube and how to make this kind of figure from every single subscriber that you do get. Okay, now let me share these three examples. So three of my clients, Mike Thurston, Jordan Welch, Nero Knowledge, I've actually got a testimonial from both of these. I need to get a testimonial from, from Jordan in a few weeks or a few months. Now for those of you who don't know who Mike Thurston is, very famous YouTuber, influencer, works in the fitness niche.

And I was lucky to be invited to a dinner. I was sat next to Mike when, when I got there, one of my buddies, a mutual friend, invited us and I was chatting to Mike, I was chatting to my friend about traffic and conversion and getting attention and then converting that attention into, into money basically. And Mike said to me, well, look, Will, I've got a massive audience. I feel like I can add more value for that audience. I think there's a few ways I think I can help people. What do you think I should do? And I recommended to Mike that he do some kind of mastermind or some kind of workshop. I thought for Mike specifically that was the easiest, it was the fastest, it was the highest integrity and it was the most impactful thing he could do for his audience. All right, so that was, that was my suggestion. So Mike said to me, well, Will, can you please help me do it? Show me how to do it, tell me what to do. So Mike joined my one to one coaching program and I wrote him a vsl. I built him a sales page. I said, right, upload the VSL to YouTube. On this specific day, we're going to send the traffic to this sales page that I've made for you. I put it together, I wrote the copy, I told him we're going to charge £8,000 per ticket for the weekend. And basically he just put his trust in me. He just said, will, you know best, tell me what to do, let's go. And those are always the best clients that just trust me and come in and let me do what I know how to do. So anyway, we uploaded the, the VSL to his YouTube 23 hours later. So just within day one, we'd sold, I think it was 15 tickets at £8,000. So we'd done about US$200,000 cash collected in one day. So it was a pretty big success and a massive ROI on my fee that I charge for consulting. And he was only in the program for two months as well. So really easy, really fast. So we got that done and then Mike was able to essentially generate some capital from his audience, add massive value to his audience, creating a fair value exchange. Now people give you money, you give them value, everybody's happy essentially. And those 15 people love the weekend, love the experience with Mike. And he's actually done that a few more times since then and also done a online course and some of the bits and bobs in the works as well. So that's example number one of somebody with a big audience, a lot of attention, a lot of trust and respect then making an offer, making a conversion event. Okay, because these are all conversion events and we'll cover these in just a second. But using one of these conversion events to essentially capitalize on the following, that's actually been built. Okay, so that's one example of one of these conversion events, specifically a mastermind, which is actually one of my favorite as well because it's very, very fun. Masterminds are really, really fun. Now I'll give you a second example. And this is a bit of an early example because Jordan, if you don't know who he is, he's basically a pretty famous YouTuber. I think he's got over a million subscribers on one of his channels. He's blowing up another channel as well. He's also exited a software company. He used to work in the dropshipping space. And Jordan is actually just coming on board tomorrow to come into my program. Okay, so what we are going to do together is essentially we're going to work together on one or more of these conversion events and I'm essentially going to help him build out this conversion paradigm and I'm going to walk you through these steps in a second. So really I'm prefacing the work that I'm going to do with Jordan. And really this is quite cool because I get to. This is almost like a live coaching session where I'm going to tell you what we are about to do. So this video won't come out for a few weeks, so we'll probably have done it by the time this comes out. But nonetheless, less. I'll walk you through that in a second. Okay, what I am going to do with Jordan. Now let's talk about the third example, Nero knowledge. So for anybody who hasn't seen his channel yet, it's pretty viral. But one of my clients is a manifestation coach consultant for high level business people and entrepreneurs. And he became a client. It's funny because Nero became a client about six months ago. He had 3,000 subscribers. He was getting two to 4,000 views per video. And he was making 6 to 12K per month, selling a 6K program. So he was selling like one to two units a month. Right. Fast forward six months. And this is not all because of me. I'm going to take a lot of credit, but not all. All right.

So not all because of me, but somewhat because of me. He's now gone from 3,000 subscribers to over 200,000 subscribers, 3 to over 200. And he's gone from 6 to 12k a month to just about crossing 200k per month. Now this should actually be the first month where he finally just edges over that 200k mark because he did, I think it was 156k cash collected last month. And he should. And again, I'll tell you how and I'll explain it in a second, but he should finally cross 200k cash collected this month, which is really exciting. So from 6k per month ish to 200k per month ish and from 3000 subscribers to over 200,000 subscribers. Now, before I get into this conversion paradigm, I'll tell you what Niro is doing in terms of conversion events. Now one of the biggest needle movers for Nero right now is his workshop. So it's a similar to a mastermind in a way. So it's sold through a sales page and it's a paid workshop. One day workshop. We've tested it at £300 per ticket. We're about to test £500 per ticket. But you can do the math. 300, 100 people, decent amount of money. Right? Multiple five figures. We'll then test 500 and again multiple five figures. So we're going to test both the conversion event the day, the timescale and the ticket price as well. So that's the one of the key conversion events that we're using. Also he has a coaching program which is one to one. And I won't go too deep because this video is not about the depth of, you know, the pricing and deliverables and timescale and all this fiddly stuff. I'll leave that for another video where I go deep on the conversion events themselves. But really I just want to focus this video on the conversion paradigm because this is what you need to know first, basically. So anyway, so we're doing a workshop that's going to bring in 30, 40, 50, 60, 70k per month. We're doing the coaching program which is responsible for, let's just say over a hundred thousand per month right now. And we are, we're experimenting with a course, but we haven't quite pushed the button on it yet. And that's going to be something that we essentially work on. The back end leads. Right. So it's not going to be a front end conversion mechan mechanism, it's going to be a back end conversion mechanism. But, but, but nonetheless. So that's how Mike is doing about 200k per mastermind. That's how Nero Knowledge is doing also, about 200k per month with a workshop and a coaching program. Before we even go anywhere near this stuff. And let's bring this back to you, right, the person watching this video.

So I'm going to presume that if you're watching this video, you've probably got a YouTube channel with anywhere from say 500 subscribers and up, and a few hundred views per video and up. And if that is you, great, you're in, you're in the ideal place. And if you've got more than that, even better, you even in more of a better place.

So you don't even have to be particularly literate to make tens of millions of dollars.

Okay, so let's come back to the conversion paradigm. So step number one, like I just said, you currently have attention of some kind from YouTube, some subscribers, some views per video. And again, it doesn't have to be a lot. Really doesn't have to be a lot. Okay, now what do you do then from your videos? Well, you have to make a cta, a call to action. And that can be really two key forms. Form number one is literally tell people in your videos how you can help them, number one, and put a link in the description of your videos. Number two, that's way, that's the first way. And the second way is what's called a retargeting ad. Now if you don't know what a retargeting ad is, it's a paid ad. And I'll give you a really, really good example of this in a second. It's a paid ad and you can run it to your YouTube viewers specifically. You can run it to your YouTube subscribers specifically. You can run it to people who've watched more than half of a certain video. You can really get very deep with retargeting. And the reason it works so well is because it's by far the best quality traffic. This is people actively watching you subscribe to you watching over half of your videos, all of your videos even. You can even target people who've watched all of certain videos. So the traffic is so highly targeted. It's just incredible. And to share a quick story with you, so I've got a client called Shako T. Lockman and he's a communication coach, right? And just one of the things that we did together was run retargeting ads, right? He'd spent just below 3000 and made 40k back. And his testimonial is on my William Brown testimonials channel. If you haven't seen that, go and watch it and he will actually. He shows you the ad account so you can genuinely go and see that for yourself. He'd spent about 2.7 and collected 45. 40. But massive, massive, massive ROI. It's like a 20x ROI. Just amazing. That's the power of retargeting ads. Okay? So you can either tell people directly or you can make retargeting call to action ads. Whichever you do, you're going to drive people to an SP or a bac.

Gold star for anyone who knows what that means. By the way, I am about to tell you. But seriously, gold star if you know, sales page, SP or bac. Book a call page should be bacp. So attention. Call to action. Sales page or book a call page Again, Mike Thurston, example, Call to action. I'm doing a mastermind sales page. Buy a ticket money happy customers.

Nero Knowledge YouTube attention call to action. I'm doing a workshop, buy a ticket money happy customers. Me, for example, attention Book a call to inquire about my program Book a call page with an explainer video, Money happy customers.

And I could tell you example after example after example of people that they see these videos and they know that I know what I'm talking about. I've been doing this for eight years. I've made just below 30 million fucking dollars doing it again and again and again and again in every goddamn niche, for every person, male, female, young, old, whatever city, whatever country. I just know this shit. Like it's tattooed on my goddamn hand by this stage. So these people see that I know how this works. They find me, they enjoy my content. And maybe there's some of you guys that are watching this right now thinking, you know what? I'm just going to hire Will to do it for me, just like he's done for Mike and Jordan and Nero and Shako and everybody else. And if that is the case, by the way, then go to the description underneath this video, click the link, the Work with me link. It will take you to an explainer video. You can book in a call and a member of my team will explain how my coaching programs work because there's a few done for you, done with you and just my training and some group coaching. So a few different options and you can come in and work with me one to one and I'll just do all of this stuff for you, just like I did for, for all my other clients, right? So that, that's how people kind of work with me and that's how you can work with me as well. If, if you want to, if you need the help that produces income and then it produces happy customers. And if you're doing the right thing, you know, you should have a ton of happy customers. And then something happens here that I think a lot of people don't think about until it's too late sometimes. Now, literally this morning I had a WhatsApp message from one of my existing clients and he said to me, will, I was talking to somebody else about you and I was saying about the work that we've done and the results. She's going to get in touch and she's going to join the program.

Word of mouth. So you make happy customers and then.

They are sent back to you, right? Then they watch your videos, they do your call to action, they book a call, they buy your program, they become a happy customer, they tell more people about you, they watch your videos, they blah blah, blah, blah, blah, blah, blah, blah, blah blah. Flywheel positive flywheel. Okay?

So happy customers will fuel this whole machine. So the fuel sources of this machine is attention.

Value.

Capital management, quite honestly, and happy customers and value taking care of the people that choose to work with you. Then you get word of mouth, then you get good testimonials and it spins the flywheel. Okay.

But, and this is by far the most important part of this video by the way. So for those of you who've left, well, you're not even going to hear this, but you've just lost out. And for those of you who are still with me, well done because this is the real stuff right now we've covered the conversion events. These are all the different conversion events that you can use to help people. And you'll notice there's no school group on that list. By the way, if you use a school group, good luck. Good bloody look. Alright.

When it all fails, join my program and let's build your business properly. But anyway, I digress. So what makes the difference? Well, these are the things that make the difference. And without these, this ain't going to work. And with these, this is really going to Work, quality, uniqueness, value, offer, and most importantly, probably the most important copywriting skill right now. What do I mean by this? Well, you can have a quality offer. It can be a very unique and valuable offer, right? But if you don't write the copy well, if your videos are not made properly, if your VSL or your webinar is not scripted properly, if your ads, cold ads, retargeting ads, emails, sales script, if your copy is not solid, none of this is going to work. None of this is going to work. So 50% of this is the offer. No, no, no, no, no, no, no, no, no, no. I take that back. I take that back. I'm on the edge. I want to say 40 to 50% of this is the offer. 50 to 60% of this is the copywriting and delivery of this stuff. And you could have a great channel, very valuable videos, a great conversion paradigm. You can have a really quality, unique, valuable offer. And if your copy is not solid, all this goes in the bin. All this goes in a bin, full stop, okay? So your offer has got to be perfect for your audience. It's got to solve the biggest, most burning pain, desire, the solution that these guys are looking for. Of course, that's common sense, right? You've got to be making videos that bring in those people that need. Need your help in the first place. Again, that's common sense, right? If you're selling a gardening offer, don't make hair care videos, don't make chess videos, don't make investment videos, make gardening videos. That's just common sense. I don't. I don't need to tell you guys that, right? But seriously, it's all in the offer, in the copy. Mostly the copy, okay? And there's actually another video here on my channel where I made a beginner copywriting video. So it's not advanced, and it's not meant to be advanced, because an advanced. You can't teach advanced copy in one bloody YouTube video. But I can. And I have taught you the. The basic foundation, the basic fundamentals there. So if you haven't seen my copywriting video, definitely go and watch that next. Definitely go and watch that next. Okay? And the good news is, when you get all of this stuff right.

The outcome is hundreds of thousands of dollars per month, okay? So if you get this right, you've got an income of 2, 3, 4, 5, $6 million a year net.

And if you live in Dubai, like me, there's also no tax to pay on it as well. I moved to Dubai for two reasons. Number one, tax number two, the weather. The sun. You can see the sun is shining. It's another beautiful sunny day. But tax is another thing to worry about that I can't make a video on. I don't want to get get in any trouble. So that's it. That is how I make $6.40 per month for every one YouTube subscriber that I have. At least this month. Well, in fact, last month. Actually, not this month. Last month is what I calculated that off.

I'm sure my subscriber count will have changed by the time this video comes out in about three or four or five weeks. But hopefully you can learn from the stories, you can learn from the conversion paradigm, you can learn from the conversion events, you can learn from what makes the biggest and most critical difference. You can go out there and do this on your own and print money with the YouTube channel like I do and like a lot of my clients do as well. Finally, if you do need any help with this stuff again, hit the link in the description, the Work with me link. More than happy to lend a hand. That aside, hope it helps and I'll see you back here soon.