5 business lessons i learned from my BILLIONAIRE mentor

Hey guys, it's Will. And in this video I want to share five things that I learned from my billionaire mentor, a guy called Sam Ovens. And these things went on to make me literally tens of millions of dollars and really change the way that I operate in four businesses entirely. And I want to share these because if you just watch this video in full, I can pretty much guarantee you there will be at least one, one nugget in here that will help you to scale your own info product business. Okay. And what I'm about to share, well, it cost me $36,000 and I'm going to share this with you for free. So here goes and let's get into it. Now for context. I joined Sam Oven's mastermind. It was called Quantum. I joined back in 2021 and it was $36,000 for a year. And I also got access to his accelerator program and his up level program included. And then I worked with Sam pretty much one to one for the following 12 months.

And the first thing that I learned from Sam is the importance of high ticket and the importance of soloing product offerings. And this changed my business and it blew up the money that I was making even up to this day. Okay, so if you're watching this and you're at about 15k a month, 30k a month. Ish. With your info product business, man, please hear me on this because it could blow up your business like it did mine when I first learned this and really took it to heart. So Sam used to drill this into us, the importance of charging high ticket. And in fact, the tagline of his up level program used to be book sales calls and close high ticket. That whole program, if you've been through it, you will know it was specifically about creating high ticket coaching programs and selling them through a sales call and a sales call funnel.

And the reason that this is so important is really one reason. Scalability. Because you can't scale low ticket. And the reason is you can't run ads to low ticket without losing money. Now yes, you can fight that by selling high ticket on the back end, right? But then you might as well just sell high ticket in the first place. And this is one of my key lessons from Sam. Just, just make things easier for yourself by charging high ticket minimum. I would say minimum 2k, ideally 3 or a bit higher.

But I just want to share a story to, to drive this point home. So when I joined Quantum, I used to have four product tiers. Bronze for 299, Silver for 499 Gold for 999 and Platinum for 1499. And I will never forget this. I'll never forget this. My first ever call with Sam and I was telling him about the tiers, and he literally said to me point blank, will, which one of those makes you the most money? And I said, platinum. Then he said, okay, and which one of those gives the customers the best results?

And I said, platinum. So Sam said, right, well, stop selling everything else. Stop selling all of the other products and just sell platinum.

And then he went silent and just stared at me like I was an idiot. And, and that comment, that suggestion changed my business entirely, like overnight. Because after that call, I did exactly what I was told and I focused on only selling my platinum program. And I cannot tell you how fast that business grew.

Now, you might be watching this and thinking, well, that's all well, and goodwill, but my market won't pay high ticket or I don't know if my product is even worth high ticket. And most people do think that. But let me ask you a question. Is it easier to make 50 sales or one sale?

Stupid question, right? It's obviously easier to make one sale than it is 50 sales. So next question then. Is it easier to close one 5k sale or fifty $100 sales? Well, again, it's easier to sell one person at 5k. It's easier to sell one 5k program than fifty $100 courses or $100 communities or something like that. And I call that principle the power of 1%.

So if you have those doubts, yes, your market will pay high ticket.

As long as you're selling to high level people, to rich people, and you're providing a transformation, then yeah, it's worth it to them to pay high ticket too. So don't let those limiting beliefs stop you because you only need one person to give you 5k or two people to give you 5k. And also, can you see what I've done here with Sam? I put 36k on the line, hired a mentor that was further ahead of me and just blindly did what they told me to do. That is a massive secret to my success right there. If you're not doing that and you're watching this and maybe you're not where you want to be yet, that might be why you're, you're still stuck because you have to hire mentors who are ahead of you and do what they say. It's just plain and simple. There's no two ways about it because that's the only way to, to unlock the Knowledge and just really shortcut the path. So that's the first lesson that I learned from Sam, which is to sell high ticket, not low ticket, never low ticket. Okay. The second thing that I learned from Sam is the importance of having a product ecosystem. Now Sam used to have, for those that don't know this.

He used to have three separate high ticket offers that served three different key avatars. So he had his beginner program, which was 2K for accelerator, the advanced program, up level, which was 10K, and then his high level mastermind for the seven and eight figure guys, that was 36K. And I don't think people realized this at the time because a lot of people were preaching the whole like one offer, one funnel thing. But Sam actually pioneered the product ecosystem. And this is something a lot of people have forgotten about. In fact, this is the key to how I make over 500k a month cash collected right now in my own consulting business. It's largely down to the fact that we've got a product ecosystem and having separate kind of high ticket offers that serve different parts of the market. So beginners, people already making good money, people at the top of the game, completely separate offers for completely separate, like segments of the market.

And what that then does is it allows you to serve and to sell to the whole market. And again, Sam kind of had a lower ticket, 2k high ticket 10k and ultra high ticket 36k so that everybody could buy from him whether they were new, whether they were intermediate, or whether they were advanced. And this is something that I'm kind of trying to like re Pioneer now with my whole DIY dwy DFY model that I have in my business. And this is what made Sam the bulk of his money, but at different times. So originally Sam scaled the 2K program to tens of millions, but at a very, very low profit margin.

But I think that he did that to kind of gain notoriety, dominate the market and then pivot to selling more. So the 10k and the 36k, which in the end was where the net profit came from one or two or three years later.

Now all of that to say.

Having offers that serve the whole market allowed Sam to not only sell to everyone, but, but even to get people to buy all three of those offers at different times. So some people would buy the 2k first, then the 10k later, then the 36k later, and sometimes all in one year. So I actually know someone who did that and who bought all three of those, one after the other in one year. So very smart. On Sam's part. And if you don't currently have a product ecosystem with offers that serve the whole market, I would definitely urge you to give this some thought. And if you need any help with implementing this stuff, by the way, you can book a call through the link in the description of this video. And more than happy to help you to do this because the impact of getting this right is often really instant and really massive revenue growth. So this is not only worth considering, but if you are going to do it, it's worth doing properly as well. So that's the second thing that I learned from Sam. The third thing that I learned from Sam is the mirror principle. Now I had never heard of this before, before working with Sam. And what this means is if you've never heard of this before, the concept is that the world mirrors back to you, who you are and what you do. So if you're angry, people will be towards you. If you never invest in yourself, people won't invest in you. If you never buy on the first sales call and you have objections, people won't buy from you on the, on the first call, right? And they will, will have objections and they will mirror what you do and, and, and, and who you are.

So whoever you are is what you get from others. It's really, really interesting and really powerful. So if you sue people, people will sue you. If you watch YouTube videos like let's say this one, and you don't subscribe and you don't like, and you don't comment and show support, well, people won't subscribe to your channel, they won't, you know, like your videos, they won't support you. And it's honestly crazy how accurate this is. Just, just pay attention in life and you'll see how this is true. If you refund the things that you buy, people will refund things that they buy from you. Life is just one big mirror mirroring back to you who you are. So, so the lesson is.

To be who you want to be and to act how you want to be treated. So if you want to attract great high paying clients for your business, then go and be a great high paying client for someone else's business. And then you will attract the same energy and the same behavior back to you and so on. If you've never paid high ticket, how can you expect people to pay you high ticket? That's kind of the idea. Be what you want from others. And I'll always owe Sam for teaching me that. So that's the third thing. The fourth Thing that I learned from Sam is to invest in mentors. And this is a short and I think it's obvious, but it's a very powerful point and we've already kind of touched on this. But there are people out there who, who have what you want. Right now. They are out there. So one of my friends, Andrew Kirby once said to me, everybody out there has somebody else's dream life. So your life that you have right now is somebody, somebody out there. Your life is their dream life. You might be making say 8k a month teaching like trading and you have a nice car and a one bed apartment. That is someone's dream life.

Or you might be making 15k a month teaching fitness and you have a nice car and a nice house and a good body and an attractive wife or girlfriend or something. Well, again, that is someone's dream life. And I really want to emphasize this point.

And wherever you want to go next, the person that you want to be, know the things that you want to get in life, things you want to achieve. Maybe you want like a mansion in Bali and a business that makes half a million a month and a, and a gold Rolex and a loving partner which is, is my life. Maybe you dream of having my life. If you do, you should be a client of mine so that I can teach you how to get it. Or equally, if you don't want what I have, well, you should not buy from me then you need to find the person who has your dream life and invest in their help and get their mentoring and, or become friends with them or just connect with them. And it doesn't have to be me, by the way. I, you know, if I don't have your dream life, but somebody out there has exactly what you want, they're living your dream life and they can teach you how to get it.

This is life's biggest shortcut, man. It really is. So just, just take this to heart because it really changed my life. So that's why I wanted to share that. So that's number four and the fifth and final thing that I learned from Sam. This might be the most important thing ever. It's paid ads, man. If you want to scale, you're in for business. Like paid ads have made me about 25 million more by, by now. A little bit more. They're so powerful because you can literally just buy as many customers as you like. In fact, I actually made a whole video about how you can do this. You can go and watch that next after this one is here on the channel it's called like I would have become a millionaire 10 times faster or something like that. So go and watch that after this one. But Sam was the first person to scale paid ads to the heights that he did. He kind of showed us all the path to how far you can actually scale these businesses. I think the most that he ever made was like 30 odd million in one year, all from paid ads. And that was just Facebook ads. So very, very low profit margins, sub 10%. But then all of those customers went on to buy his other offers like we talked about earlier. And that, I believe, is where the profit came from. So he kind of scaled to buy the attention and the leads and the customers to then ascend them later the profit. But nonetheless, paid ads. If you're not running paid ads, you are costing yourself.

A lot of money. A lot of money. So go and watch my video all about ads after this one and learn to do this because it will blow up your business and it will make you a hell of a lot of money.