Day one of The Dubai Boardroom with Mike Thurston

It will change my life.

Okay, day one of the the Mastermind. Time to get downstairs in a second. Get in the conference room and get to work. I've just got to check the guest list. I've just been told that one guy can't. Can't make it now, which is great. Thanks a lot for that, David. I'll see you tomorrow. And that aside, ready to go and get started. So let's sort the guest list out and get downstairs.

List sorted. 15 people plus us is 20 done.

Cool.

All right, well let's get downstairs and rock and rol.

Thank you.

Yeah, man.

Happy birthday.

My.

My girlfriend got me cuz I like to smoke cigars. My girlfriend got me cupcakes with cigar stuff on. It was cool as so good.

Did they taste like ashtray or no.

He would love that. He would love that.

The whole idea behind this Mastermind really is to solve the one biggest problem in your business. Because us businesses kind of grow up to the constraint, the bottleneck, whatever you're struggling with and they won't kind of go past that.

David Dray, former executive@consulting.com with my colleague here, Jesse. I currently run Sales Rank which is an enterprise sales training business. I work with two large sales teams and I'm co hosting today with my good friend William who we've done work with very long ago. So yeah, that's me, Jesse Clark. Nice to meet all of you. I work at school. That's if you're not familiar. It's a e learning platform created by Sam Ovens. Worked with David drake previously@consulting.com for many years.

Second time that I'm attending Will's Mastermind and it was just so inspiring to be honest, last time I was here that I just wanted to come back again and meet everyone that was that was coming this time.

I'm just like Faith, pretty happy to.

Be in the room.

Honestly, I didn't know what I signed up for initially. I just.

I'm here just to know how you guys run a mastermind.

My name is Alex Brunker. I'm not a client. I've worked alongside Will for three, four years. We've known each other since we were kids. But yeah, I joined. I was the first sales rep. We started crushing it, scaled it into the team. Been along the journey through to exit with Will. Yeah I'm here to help you guys with anything like that.

So sales team number one, traffic number two, launching a course properly logistics, how to grow on YouTube. And I really want you to speak on that mic because I Want to ask you some questions on that as well and you know that that'd be awesome. And also back end upsells maximizing ltv. I've just realized I missed brand for you Ollie as well. So I'll write that down.

Sales team, growing, recruiting, stuff like that. Yeah.

Is do that every six month massive launch but nothing for the rest of the year. Right. Way number two is to have a standard course and you put it in your bio, you put it in all your video descriptions and anyone can buy it at any time. It's a friendly price where you don't need a sales team like 995, 500, something like that. Or the final way is to go more of a Mike Diamond's way and have a sales team sell it high ticket and then you've got more control that way. I mean you're lucky because you've got a massive audience so there's a lot of predictability there. You'll get shit. Tons of traffic, loads of people will buy it.

I would offer it in a short window to promote that scarcity. I'd even throw in there and say like if you also potentially want to work with me, you have to be in there kind of like as an entry. Then get as many people in and then close it in 48 hours and tell everyone else to get on a waiting list. On the waiting list you can email like a few hundred thousand people whenever you feel like if you want to get more revenue.

I think I've said this to you a few times like you should have a backend where they then get you but not you on the front end.

There's the opportunity to upsell in the and offer something higher ticket. So if people want like one to one stuff or the group stuff, I could happily charge more for that series, you know?

You know what I mean? So there's a lot more.

That sounds better.

That sounds better, right? Fire your guy and hide me again.

I do £995.

997 man.

Seven is the best.

We all know. I was waiting for someone to say seven.

Me. I'm really struggling.

And I'm going to open this with you, right?

Yeah man.

Let's do it with my, with my camera.

It's nothing too crazy.

It's nothing too crazy.

The hype might be.

I think you changed my life, dude.

You changed my life.

So.

Cigar.

Did you see on my Instagram story my girlfriend got me cigar kit?

Yeah, bro. Nothing.

I hope they.

I hope they fit. I hope they fit. Yeah. This is going In Will's whatever video will change my life. Long story short, Will was a client of mine. Then he, he sold me, which I didn't know at the time he was selling. Told me everything in the book and I was like, will, I want to hit 80k a month. And he was like, you'll do that, no problem. Now normally if someone tells you that, you think it's like some sort of scam, but because Will was my client, I was like, all right, if I'm going to get scammed, it's going to happen from my client, right? Like, let that happen. Long story short, like we got as high as like 180k. Like, this is like the littlest thing I could do for him in terms of his birthday.

Man.

So Will, I appreciate you so much. They're really comfy, bro. They're really comfy.

To you.

I want to cry. I want to cry. It's Alex's birthday as well. There you go. You hold it as well.

Well, I'm pretty old, man.

33. 33, shit. Yeah, that's right. I'm the same age as my thirsty. That's my claim to me.

The good thing about all you guys in this room is that you already have money and you have a set of skills, whether it's one skill set or maybe a few. So you have a lot of value to offer. People don't like the change sometimes maybe they'll like the change up in the content. Like, oh, this is new, this is different, this is interesting. But like you said, if you've been doing something for so long, you get known as that guy.

Would you just upload that onto the channel and be like, hey, from Fat loss video to hey, I bought a Lambo.

Thanks guys.

That's a good jump.

Yeah, it's weird like if you are, if you're doing it for a purpose, if you are selling a product or a course which is teaching people how to make money, it makes sense to show off that you have money.

So let's say now that you don't have your channel and you're starting from.

Scratch, how would you do it? You have money.

Okay, so I would.

All right, we've done it. So that is the, the end of the morning session. What a start to the weekend. So good to talk about offer structure, pricing, front end products, back end products, developing a personal brand. So good to have Mike Thurston with us as well. I mean, who better to talk about personal brand than the Mike? So Anyway, it is 10 past three. We've got the yacht in about 45 minutes. So let's make a move and enjoy the yacht. Let's go.

All right, so we're here on the yacht. Way more people than I expected. We were expecting 25, we've got about 55. I don't know how everyone's going to fit on the boat. We don't have enough water, we don't have enough champagne as usual. But I'm sure we'll survive. So yeah, time to enjoy the yacht, see some friends, introduce the Mastermind guests to kind of my, my friends out here, their friends as well and, and have some fun, have some drinks and, and draw day one to a close before we head to dinner in a couple of hours. So good times. Let's go enjoy.

Let's go man. Let's go. Watch it, buddy.

Sure.

So how has your experience been so far? The experience is great. It's very, it's nice to meet so much like minded people, you know, to, to network and also to get these tricks and tips that can take you to the next level. I already, after one day I have an idea what I need to do next. So I'm, I'm already pumped to go back to work and start implementing it.

Today's been cool. First day of the Mastermind. Obviously you get to meet some new people, get to bounce some ideas off each other, get to hear what everyone else is up to because everyone's in different industries. About four months ago I think I came out to Dubai for a Thailand Uman 1 and I met William on a boat like this and what he was talking about, what he's done was more similar in line with what I was working towards. So it made sense to come and meet a few more people working in this space.

So yeah, it's been really valuable. Definitely recommend it.

You know what I really enjoyed today? I don't come from the same business background as everyone else on the Mastermind which at first I was a little bit skeptical about but actually it's been really fucking sick. Just like seeing, meeting so many people from different business backgrounds and just learning knowledge from so many different areas and it's like, it's very, very helpful to just hear other people's, I guess other people' expertise and other people's journeys and seeing how I can apply that as well as just giving like different approach and a different mindset to how I already do operate my business.

Just here at the yacht party. Just finished off the first day of Wars Mastermind and honestly excellent. You know, the knowledge, the gems that I'm learning that I'm going to be able to use to implement into my business. Honestly, for me, just speaking honestly, I already feel like I've got my cost of admission, you know, already on this first day. I feel like what I've learned already so far, once implemented, I'm already going to be able to, you know, pay off whatever I've learned from this so far. And I think the biggest thing of everything, apart from Will and everything that you can learn from here from the Mastermind is being surrounded by high level entrepreneurs in the room as well. I'm just getting, you know, loads of little gems and tweaks that people are saying that you just cannot find, you know, online on YouTube, anybody else. So honestly, it's fantastic. And I cannot and this is only day one, so I can't wait for us what's in store for day two and day three. So it's insane. Honestly, man, Will's mastermind. I'm so happy that I'm out here, man. I'm blessed.

So this is the second time that I've attended one of Will's masterminds so obviously he's doing something right because the first one was awesome. This time has been just as good. It's just super inspiring experience being around like minded individuals. Everyone's in the room to kind of strengthen and battle their knowledge and grow their businesses. So yeah, it's super useful.

It's nice to be around that kind of environment to go home, feel inspired.

We made it. All right. So the, the end of day one, we're here on the roof of the Address Address beach resort. Highest in political in the world distance. And yeah, it's time to round out day one. We've got everybody on a table over there for dinner. So this is probably the, the last that you're going to hear from me. So I hope that you've enjoyed the vlog. I hope that you've enjoyed the video. It's been awesome to have you with me today. Comment below the video if you'd like me to do more of these kind of walkthroughs of the day, traveling, masterminding, whatever it is. Hope you've had as much fun as me. It's time to have some drinks, have a cigar, wind down with the the my guests and then we're going to do it all again tomorrow. So enjoy the rest of the footage. I'll see you in the rest of the video and I'll see you again soon.