Give me just 19 mins and i'll DELETE your broken mindset

Will walks through how he helped his friend Joshua ditch limiting beliefs and start an online coaching business. Joshua earned just above £72,000 in one month after following Will's strategy: weekly YouTube videos, daily Instagram reels, and a paid program. The core idea is that belief drives action, which drives outcomes.
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Hey, guys, it's Will. And by fixing this.
That'S when the money comes. And in this video, I want to share a story with you of a friend who, ever since I met him in primary school when we were very, very young.
Always had a terrible mindset, like many people do. And by fixing his mindset, fast forward six, seven months and last month, he made just above £72,000 in one month with his online knowledge business, his online coaching, tutoring, learning business.
And in this video, I'm going to share with you essentially how I helped to fix his mindset.
And I'm going to share this story with you from when we were young through to the advice that I gave him just above half a year ago that took him from a plumber earning about 40,000 a year to having an online knowledge business making 40,000 every two, three weeks.
I want to share this story in the hopes that it helps some of you, that it inspires some of you to walk the same path. And by sorting your mind out, unlocking the money that is literally right there, because there's money right there in front of you waiting to be unlocked. And the only thing stopping you from unlocking it is this, your mind and your beliefs. And we're going to fix that in this video. Okay.
Now the story begins. It's funny because this guy.
His name is Joshua, and I met him in high school. He was actually the first person to ever punch me in the face. I can't. I genuinely can't remember why, but I remember I was in the playground and we were angry over something and I was looking for this guy and he must have seen it coming. And when I was going up to him, he punched me in the face, gave me a black eye. Anyway, that's. That's a story for another time, but there you go. We both grew up pretty normal, pretty, I would say, lower middle class.
We both had a mum and dad, we both had a house to live in. We both went to a decent school in a decent town. My mum worked at a supermarket her whole life. My dad bounced from job to job.
And we both came from the same kind of household, from the same kind of place. Our parents lived in around the same area.
And I've always stayed in touch with this guy. And all these years on.
We'Ve always messaged back and forth on Instagram. And he said to me, one or two years ago, he said, will, how the hell have you ended up in Dubai? How the hell have you become a multimillionaire? How the hell are you going on seven week holidays to Thailand and then to Barley and all this crazy stuff, flying first class. And I earn, you know, 40k a year. I still live in the same town. I'm not rich, I'm single. I have a van and a house with a mortgage. Like where?
What happened? How did I end up over here and you've ended up over here?
And I said to this guy many times, but I said to him, start an info business, start a coaching business, start one of these online knowledge cash flow businesses, because that's really the only difference.
That's. It's just the vehicle. And you know what he said to me?
I can't do that. How can I do that? I'm a plumber. I live in Clovero. I'm broke. I'll never be rich. No one in my family's ever been rich. I don't know how to make money. I don't know how to start an online business. What if I fail?
What if people.
Call me an idiot, a loser? What if people mock me? What if people judge me?
What if it doesn't work? Maybe you can relate to some of those doubts, some of those fears, some of those limiting beliefs, some of those anxieties that Joshua constantly told me over the years.
And it's funny because his life changed in one conversation. And I'm about to share that conversation with you so that hopefully it does the same. So back to the story. So me and Josh have stayed in touch over the years. I see him every other time I go home to see my parents. We'll go for a beer, we'll go for a coffee. But it's the same conversation. Up until the last one that is, which changed everything. But preceding the last.
Meeting that we had, it was always the same. How's life? Yeah, it's okay. I'm going on holiday to Spain again. I broke up with another girl. I crashed the van, the van broke down, work is shit, the weather is shit. I want to come and visit you in Dubai.
How are you? Yeah, business is good. We've had another record month. We're making almost half a million a month profit now. I'm going on a holiday here. I'm going on a holiday there. I'm flying private for the first time. I just bought another watch.
Same stuff from both of us, basically. And we would just catch up as friends.
Until the last time. Now, this was about, like I say, six, six, seven months ago. And we had a beer at the pub where my parents live. My parents live in a village and There's a pub. And I met Josh, we had a beer and a conversation.
And something changed.
And I talked to him about his mindset and I said, look, dude, you can make these excuses for the rest of your life and nothing's going to change, or you can stop making the goddamn excuses and something will change.
And I said to him, just, I gave him an exercise. So I gave him something called an alchemy of self document. And this is something that one of my mentors, Sam Ovens. It's an exercise that Sam had me do when I was in his mastermind back in, I think, 2020, 2021. And it's basically a life planning document. And I made him do it. And I said, look, I'm going to send you the template, fill it out, let's have a zoom call when you filled it out. And that's just the number one thing, just one little thing. I just said, let's fix your mindset and see what happens.
So.
I gave him the alchemy of self, he filled it out. Ten days later, I'm back in Dubai, we have a zoom call. And I said to him, right, have you done the document? He said, yes. I looked at the document, I went through his vision board, I went through his goals and his ambitions, I looked at his step by step plan.
And I basically encouraged him to think about what talent, what skill, what knowledge can he package up to start his own online coaching business, his own online knowledge business. And to him, that was conquering alcohol. Now, if this guy Josh has got one thing that he's great at, it's fitness, it's health, he's very, very fit, he's very, very healthy. And he a few years ago conquered his alcohol addiction.
So naturally that was the thing that he thought, right, well, I can help other people with that. And I completely agreed with that as well. So I told him what to do. But before I told him what to do, I said this, and please, please hear me on this, okay?
If you believe you can never be rich, if you believe that you can never be successful, you are not going to do the actions that lead to success.
And this resonates with some people, it doesn't resonate with others. But when I said this to Josh, he looked at me like he'd never looked at me before. And he said to me.
That'S true. That's so true. I've spent all these years truly believing that I can't be successful, that I can't be rich, can't be wealthy, can't Start a business, an online business anyway.
And just through saying that to him. Look, if you believe that, you're not going to do the actions that lead to success. If you do believe that, like I, I've, I've always believed that. I've been starting business since, since I was very young.
I started making skateboard videos, filming them, editing them, selling them to my friends. I made a graffiti magazine and I designed it myself. I interviewed writers and took the pictures and made it and got it stocked in art stores. I became a musician, I made my own music, I pressed my own records, I made my own stickers and merchandise and did my best to sell it. I became a trader and made a trading education company to help other people become traders and vice versa. So I've been making products, I've been making mini, well, not many, because my last business made $16.4 million. But I've been basically building things and making things and selling things all my life on different scales, right?
And I've always had that belief. I can start a business, I can make money, I can invest and make profit, I can build wealth, I'm good with money, I can make money and I can grow money and I can help other people do it. And I have helped many hundreds of people do it, right? But I said to Josh, because I believe it, I do it. Because you don't believe it, you don't do it.
So the first step is believing. Because when you believe, you take the actions. When you take the actions, you get outcomes and then you can learn from the outcomes and take better action and get better results. And it's kind of like a positive flywheel, okay?
And again, for some people, when I tell people that it doesn't resonate with them, other people, it very much resonates with them, and it did with Josh.
So I told Josh what to do. I said, right, go and make one YouTube video a week, make one reel on Instagram every day, make a program, build it like this, charge this amount for it, write and explain a video, get Amalur, the software that has your funnel in it, your emails in it, your sales pipeline in it, your calendar in it, all in, in one place.
Go and build it, I'll help you along the way, and let's just see what happens. And that was about just above half a year ago that he started doing that. Now, he didn't do it straight away. It took him quite a few weeks actually to get it all done. Built for me to check it, help him rewrite his explainer video. Help him get over his fear of charging a high price, a high ticket price for all of the value that I knew that he could add and that he eventually knew that he could add as well. And eventually we got it out there and fast forward, I think it's been about 3ish months since we actually started and launched and so on and so forth. And you can go and find this, by the way, if you're smart, you'll find this guy on YouTube and Instagram. And last month he made 72, just above £72,000 selling his alcohol. Stop drinking alcohol coaching program, not how to drink alcohol. Okay, I can teach you that for free. So not. Not how to drink alcohol. I should make a program how to drink brandy and smoke cigars. That'd be a very fun program for me to produce, but nonetheless, so pretty amazing results. And the thing that annoys me is.
Why did it take so many bloody years.
For that to happen?
He just needed to be told in a certain way at a certain time what actions to take. And after we sorted his mind.
And after we, we did some building together.
All of that money was unlocked. Now, like I said to you earlier, that money was. Was right there. That money was right there. And for many of you watching this video, the money is also right there waiting for you to unlock it. When are you going to unlock it? That's my question to you.
Whether I help you or whether somebody else helps you. Please just help yourself.
Get rid of these goddamn beliefs, man. Please change your beliefs. Because it's beliefs that make the money.
If you believe the right things, you're going to take the right action. If you take the right action, you're going to get the right outcomes.
And it's those outcomes that made me $16.4 million in my last online coaching company before I sold it to a private equity firm last year anyway. Now even more, it's those actions that last month made me $424,000 cash collected in this.
Current coaching business that, that I. That I run, that I operate.
And I am not special. I am a human with a brain and time like you, and energy like you.
I just believe I can do things. And then I figure it out. Basically, you know, if, if I don't know something or if I need help with something, I just buy a course, I buy a coaching program, I invest in a mastermind. I get someone to coach me one to one. I find someone who's got what I want and I pay them to show me how to get it. And that's all that I did with Joshua, he had a mindset problem. I explained how to fix it. I showed him the actions to take and fast forward. Look, this stuff doesn't happen overnight, right? It takes some bloody time, it takes some bloody effort, it takes some bloody planning. But if I can do it, I'm just a random guy from the north of England.
I did not come from a rich family.
I used to work at McDonald's. I drove like a fourth hand beta card, like. And this is the same for many of the people that I know. Many of my clients, they're not special, hyper talented humans. They're just quality people with good mindsets that take good actions, that have patience. This stuff takes patience sometimes.
A client said to me this afternoon, and Stefan, if you're watching this, by the way, buddy, great call with you earlier, but one of my clients this afternoon, Stefan said to me, well.
This business that I'm building, this coaching business, and we're about two weeks into working together. He said, is it going to work? I said, I don't know. I'm not God. I'm not the God of money. I can't make money fall down from the sky. All I can do is rest on my eight years of doing this and hundreds of bloody clients now that I've made millions and millions of dollars for. Cumulatively, I know what works. But I'm not a magician or else I'd be a billionaire, right? Which I'm not yet.
But I said, look, if we build things properly, if we design a good offer, if you have a good mindset, if we are patient and if we do the right actions, if we do the right actions, we're going to get the right reactions. If we. It's that simple. All of life is actions and reactions, all informed by the mind.
So let me ask you this. What beliefs are holding you back?
What actions do you know that you need to take, but for some reason you're not taking them? Maybe you need to write an explainer video, maybe you need to start making YouTube videos. Maybe you need to attend a mastermind, hire a coach, buy a course, I don't know, save up some money.
Who knows what it is?
And you'll all be in different places. But if I can leave you with just one thing, it's this.
Sort your mindset, sort your beliefs.
Just like my friend Josh did. And if he can go from 40 a year to 72amonth in about half a year, why the hell can't you? You can and you will. And I really hope that this video and the rest of the channel and my book as well, can be the thing, can be the catalyst that gets you there.
Hope it helps. And I'll see you in the next video soon.
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