How i built a $5,000,000/year coaching business in under 2 years

Hey guys, it's Will. And if you are an accountant, a fitness person, a trader, manifestation coach, a parent, you work in recruiting, you do real estate, you work in addiction, divorce, marriage, communication, whatever it is, I believe that you can make 5 million a year as an online tutor. And how do I know? Well, I actually do this myself in the the business space. It's a pretty rare and new model. And honestly, not a lot of people know about this, that this exists, how easy and simple and profitable this is to do. But I think it's doable for you guys as well. And in this video I'm going to show you how. I'm going to show you the proof how it's done, how to do it fast, how to gain an edge in doing it, what to also watch out for. And similarly, who should actually not do this? Who is this very unlikely to work for? And when I first set up this business for myself, I remember I was sat outside with my friends and I'd sold my last company for a full a few million dollars. And I was thinking like, how far can I push this online shootering business? One to one. And honestly, even I'm surprised at how far I've been able to push this model. So you might not believe me, you might not believe the concept, but I guess if you never watch the video, then you're never going to know. Okay, so first and foremost, let's get into this with proof. Now, last month my online tutoring business made me US$580,200 cash collected with just above half a million in net profit. And for those who maybe don't know who I am, you haven't seen me before. My name is William Brown. As you can probably tell from the channel, I've built two eight figure E learning companies back to back. I exited my last one to private equity last year. And if you haven't been to my testimonials YouTube channel yet, check that out. There's loads of faces and names that you'll recognize there. Feel free to check out the other videos on my channel after this one. I've shared my stripe, my bank statements, my PayPal, my crypto wallet. So all the proof is here and also there on the channel. If you Google me, you'll find a Forbes article that talks about the exit of my last company. I've also won an award, which you'll see in my other videos in my office for making 10 million in cash. So I think it's fairly obvious by this stage that I kind of know what I'M doing when it comes to online tutoring, online education, online coaching, that kind of thing. So I just wanted to get that out of the way first. Now, like I was mentioning a second ago and before we talk about who should not do this, which is critical, like if we'll get to that later in the video, who can do this? Well, all of these niches that I've written here on the board, I've actually worked with people. So I either know them personally as a friend and I've met them through like a mastermind or something like that, or I've coached them and they are in my coaching program. So I know for a fact that all of these work because they are working right now. And I know people doing five, six, seven figures a month. And yes, I did just save a month in these niches. So accounting in fact, the most recent testimonial on my William Brown testimonials YouTube channel is from someone who's an accountant from Canada and I've made them well over six figures now. So go and check that out later. So accounting six figures. Fitness multi six bloody figures in fact. Dr. Michael Diamonds, the fitness professional was the first ever person that I made into a millionaire through working with me. He's my first ever client that I made into a millionaire, which is pretty cool. So fitness Trading My last E learning company that I scaled to 16.4 million and then sold to a private equity firm was a trading education company, Manifestation Parenting Recruiting. One of my biggest success stories ever was someone who worked in recruiting. He made six figures in his first month. Cash Profit Real estate Addiction. One of my best friends makes almost 100k a month helping people stop drinking alcohol, marriage and divorce. Communication Sales is a massive one. Piano I know someone who made multiple, multiple millions of dollars teaching piano. And some of you will probably know who that is because you'll have seen his ads. Cycling was one of my favorite offers that I worked on. We took this to about 45k a month. Knitting is a very surprising one that I've made a video about here on my channel in the past. One of my friends clients makes about 20k a month teaching knitting. So again, you might not believe me and you might not believe in the concept, but.

If you just watch this whole video and just take the time. I mean if you can't just watch a video, well how on earth are you ever going to be bloody successful? You know, if you can't just watch a video, how are you ever going to start and grow a great business and make Millions of dollars. So at the very least, just watch this whole video and by the end of this, feel free to draw your own conclusions. But maybe don't judge until I've walked you through everything that's on the board here today. Because I believe when we've covered all of this, it's really going to potentially open a new chapter in your life, which I really hope that it does, because this has changed my life, to say the least. So who can do this? A better way to answer that question is who can't? In terms of. In terms of the niches I've never met, well, no one's ever come to me with a niche that hasn't worked yet. So maybe there's a niche out there that this won't work in. But as far as, like, right now, I don't know what that niche is. So how is it actually done? How do you turn, you know, one of your skills, one of your talents, some specialist knowledge that you have into one of these online tutoring businesses? Well, we're going to talk about that next. So how's it done? Well, you need to get attention. Number one, create value and solve a problem, number two. And number three. Okay, so let's bring this together now. Let's say that you want to start tutoring people online over zoom and making all the money that we're talking about here today. Let's say, let's just take addiction. You want to help people to stop drinking alcohol like one of my best friends does, and you're ready to go. You've conquered the problem yourself in the past. You want to start helping other people. Well, the first thing you need to do is get other people's attention. So, number one, you need to get people to know who you are.

Discover your business, your offer. And there's two ways to do that. Organic and paid. So you can either make what's called organic content, YouTube videos, X tweets or whatever they call them nowadays.

Post on LinkedIn.

Posts out on Instagram. You've just got to go and get people's attention, basically. So that's the content side. And obviously you've got the paid ad so side as well, where you can just run YouTube ads, Facebook ads, Instagram ads to pay for the attention. Okay, so those are the two ways to get attention. You then typically in your content or your ads, you tell people the value that you provide and the problem that you solve. So you would say, let's say you might make a YouTube video about how I conquered alcohol for good. The Exact steps explained or something like that. Put out content that just tells people about who you are, what you've done, how you can help them, that kind of thing, right? And how you can solve their problem. So obviously, whether it's they're about to get divorced, how you can prevent the divorce, they want to learn piano, how you can teach them piano. They want to get better at communication. One of my good friends is doing about 60k a month helping executives and CEOs with their communication skills. So you know you can make content about, are you an executive, are you a CEO? And you want to communicate better in your meetings, with your colleagues, with your team, whatever, right? So you put that out there, you get people's attention, you tell them about the value and the problem that you can solve and you largely demonstrate and explain.

So if we take this video for example, I'm demonstrating to you that I know all this stuff and I'm explaining how it all works. So that, I mean, by the end of this video you should realize this guy will really knows about this online coaching stuff. You know, I've been doing it for eight years now. I've made just above $33 million doing it. I can explain this stuff with my eyes closed. Maybe I'll test that in another video, maybe not. But I'm demonstrating and explaining all this stuff to you. And you would do the same thing. Whatever niche or industry you're in, you would demonstrate and explain how you can help people. And that builds trust, it builds understanding, it builds respect for you and your skill set and.

Well, really builds that, that connection that needs to be there for people to buy from you. Right now the best way to do this is to send the attention into an explainer video. And this is often called a vsl, a value sales letter, but it's basically just an explainer video where you share value, explain how you can solve the problem, demonstrate that, and largely explain off the back of that. You can ask people to book in a completely free like Discovery call with you and then you'll sell them your coaching, whatever that is, whether it's online course, whether it's a coaching program, whether it is one to one sessions over zoom like I do myself, I sell in person hours here at my apartment in Dubai. It's £2,000 an hour. You can come here to the apartment, get the whiteboard out and we just jam.

Or I sell coaching over zoom and just get on and just tutor people through zoom in 45 minute sessions. And believe it or not, that's what made me over half a million last month. Seriously. So you're going to sell them a program of some kind, whether it's a course, coaching program, zoom, in person, group you can do as well. You can do group zoom sessions. And I've written down here unit economics. Now, what we've talked about so far is maybe somewhat the basic bare bones. I just want to go a little bit deeper here for maybe those of you who are already doing this. Maybe you're doing well, maybe you're not doing well. If you are struggling and or you want to scale to some serious numbers, you've got to do these two things like this. This is the foundation of doing big numbers. Unit economics and back end. Okay, so why unit economics? Well, if you're going to run paid ads, paid ads have a cost and depending on the niche, this varies very widely by niche. But it might cost you, let's say $100 to book a call, which would mean to book 10 calls is $1,000 and you might close one in 10. Now if your program is 1,000, you've spent 1,000 to make a thousand and you're break even. That's not a very good business. All right? That ain't going to make you very wealthy. It could if you have a back end, which we'll talk about in a second. But before we talk about that, you've got to. These businesses are basically, how cheap can you acquire a customer and how much money do you make from the customer in the long term? Cost per acquisition, lifetime value, really, really important. And if you can arbitrage those together, you're going to make a bloody lot of bloody money. Right. If you can acquire a customer for, let's say, 1,000. So you spend 1,000 on ads, you book 10 calls and one person buys. You've paid 1,000 to buy a customer. If the customer gives you 5K, well, you're putting one in into the machine. You're getting five out four in profit you can scale. And those are very good unit economics right there. Right. Bad unit economics would be it's 200 to book a call. It takes you 15 calls to close someone and it costs you like what is that, $3,000. And let's say your program is two. Well, it's costing you $1,000 to make a sale, which is not good, basically. So this is what I mean by unit economics. You've just got to make sure that you can acquire customers for as cheap as possible and make a profit on getting the customer. And if you can do that and the more so, the wider that gap, the better you're going to do, the more money you're going to make, the further you can scale as well. Right. So hopefully that makes sense. It's mostly applicable to paid ads. But even if you don't run paid ads, you might have a team, you might have a sales rep that takes your sales calls for you, onboarding director or customer success manager.

Whatever your costs are, your software costs, your tracking software costs, you know, so you've just got to be aware of your costs and be aware of how much you're making from your customers and especially the long term. Well now next let's talk about backend. So what is a backend? And I'm not talking about your bottom by the way, I'm not talking about your ass as your back end, I'm talking about, it means what you sell to your customers next, right? So the first purchase that people make is called a front end and any subsequent purchases is called a back end. All right.

My humor is terrible, isn't it? It's friggin terrible. I'm laughing but I shouldn't be laughing. But anyway, so that's what a back end is, it's secondary and third purchases that people make. And this is a way to make a lot of money. So some people have what's called a loss leader. In fact for my book, I run ads to my book and I actually lose money on running those ads. So if I spend like a thousand on book ads, we make about 300 back and lose 700. And you might say well will, that's, that's not very good, is it? But we make about 6.2x on the back, on the back end from selling group coaching, the one to one coaching, the done for you, the three day mastermind in Dubai, the sessions here at my apartment and on and on. So if you spend a thousand we will lose about 700 on the front end but we'll make about 6200 on the back end with about a nine week sales cycle. So it takes us about nine weeks to get that profit in to the business on average. Right. Which is a pretty long sales cycle. Like a lot of people wouldn't be happy to go underwater and only come out nine weeks later. But obviously when you understand your business, you understand unit economics, you understand back end.

You can do this essentially a lot of other people do it these days with a school group which is a really stupid idea but I'll tell you about it anyway, they have a school group which is maybe 47amonth. And they may or may not run ads to it. Most people don't. But if they do run ads to it, they would lose money getting people into the school group, but they would halt to sell them a backend offer of some kind of further down the line might be a 3k program, 5k program, 10k mastermind, whatever. Then that's where the profit is made, right? So that's the front end, back end, balance. And it's really helpful to just be aware of that when you're starting out because it will just help you further down the line.

So how is this done? You get attention, you provide value, you share that you can solve a problem. You demonstrate and explain, typically through a VSL and explain a video. You're going to get them on a call, sell them a program. You're going to keep in mind unit economics and you're going to keep in mind your back end. Okay? Now moving on to the next section. Caution. We've talked about unit economics and organic versus paid. So again, organic is content, paid is paid ads. The next thing that I want to talk about is patience, iteration and market fit. Now, I've worked with hundreds of people in every niche that you could name or imagine over the last few years within my own online tutoring business. That's got me to this 5 million net profit a year that I'm currently at. And I've seen it all. I've seen people literally come in and work with me, build one of these businesses from scratch and make 5 to 6 figures within 8, 10, 12 weeks. Seriously, I've seen that multi 6 figures cash profit equally. I've seen people come in and really struggle and not make any money for the first 3, 4, 6, 8, 10, 12 weeks. Sometimes. Sometimes you've got to be patient, sometimes you've got to iterate. Sometimes it takes a while to find market fit and usually not always. But in most cases it's because of a problem. Here we're demonstrating the wrong thing, we're explaining things incorrectly, we're getting the wrong people's attention, Right. And therefore it's just not working.

It's usually one of two things. Either you're saying the right thing to the wrong people.

Yeah, the right thing to the wrong people, or you're selling, saying the wrong thing to the right people. It's pretty much only those two things. It can be price, it can be your funnel, structure, your website, your copy, blah, blah, blah. But it's usually one of those two things. And sometimes it takes patience, it's very rare that idiots work with me. Right. Usually I'm pretty good at attracting only pretty serious, pretty down to earth, pretty hard working people. But every now and again I get someone that comes in and they think that they're going to be making six figures within literally two to four weeks. I know that sounds ridiculous and any adult with a brain would be like, well, the chance of that happening is so, so, so low. It does happen on rare occasions. It has happened, but it's rare. It usually takes a bit of work, a bit of patience, a bit of thinking, a bit of iteration. As crazy as that sounds, that's what it takes to build a great business. Right? So if you're going to do this, just be aware it's going to take a bit of patience, it's going to take a bit of work. You might have to iterate to find market fit. I was on a call with a guy yesterday in America who's created an offer for contractors and literally it's taken us five weeks to build a business. We turned it on, we're booking calls for about $107 and it's just phenomenal. It's just working right out of the gate immensely. Well, that's, and I was saying to the guy yesterday, sometimes that happens. It just works and it just crushes me. You just print money and it's amazing. Equally, I had a client a couple of months ago that, you know, we got six, seven weeks in and we were still struggling with the product market fit, the messaging and we closed one or two sales. Yes. But there was still a lot of work to be done. So I just want to keep it real with you guys. I'm not going to lie to you and just say that this is easy and you can just do this and you're going to be a multimillionaire. Yes, it's possible. I've done it twice over. I've built two of these eight figure companies in a row. Pretty much every person I've ever worked with has generated massive success doing this in some way, shape or form in terms of numbers that vary widely, but nonetheless, but I'm not going to lie to you guys, it takes patience, it takes iteration, it takes time to find product market fit. Some people find it immediately, some people it takes a lot more time. Okay? And I just want to make you aware of that. This is not a get rich quick scheme. Right. This is a real genuine business. It just happens to be the simplest and easiest and the fastest. Right? Right. But nonetheless it takes some bloody Time and work. So I want to make that very clear. Okay? I also want to caution you about these three things. Copywriting mechanism and angles. Now, whenever people come to me and they've got one of these businesses and it's not working, it's almost always because they are either not good at copywriting or they've hired some shitty copywriter off upwork for like $7 an hour. It's just crazy that people think that they can do this. And the copywriting is not. It's either not convincing enough or it's good. But. But again, they're just saying the wrong things and it's too salesy and it's not real, it's not genuine and it doesn't connect with, with the audience. So it's almost always a copywriting problem. And by the way, guys, look, if any of you need any help with any of this stuff, I'll put a link in the description, you can check it out. I've put a little video together that explains who I can and I can't help. And if you need any help with this stuff, just feel free to go to that link book in a call and we can talk about whether I might be able to help you with any of this stuff or not. So feel free to check that out later. But coming back to this, this is one of the most common things that come to me for help with. It's sorting their copywriting out and just resonating their message with the market. And there's a whole massive module on this inside my training program all about resonating your message because it's so important. If you do it wrong, you don't get clients. If you do it right, you get a lot of clients. So just focus on copywriting. And when it comes to mechanism, if you don't know what this is, it's what makes you unique, right? And this can be two things. It can either be.

Like a special term, a special method, a special strategy that you know that other people don't, or it can just be you. It can be like you and your background and your talents and your accolades. So for me, one of my accolades is having exited my business to private equity. Another is building two eight figure E learning companies back to back because it's hard enough to build one, let alone two in a row. So that's why people work with me, is because I've done this at such a high level multiple times. So what have you done that is great, that is special, that is unique? What have you achieved? What have you solved. And again, it might just be you've solved executive communication, it might be that you've solved being a great parent. It might be that you've solved building or growing an accounting or bookkeeping business. It might be that you've saved your marriage. It might be cycling, might be trading, might be real estate, whatever it is. Okay, what have you solved and how have you solved it? In what special or unique way? Basically, that's your mechanism, essentially. And if you want me to make another video on that and really, really, really go deep on how to make a great mechanism, just let me know and I'll make the video for you. And thirdly is angles, right? And what I mean by angles.

Is to explain this. So there's, there's different ways to say one thing. So for example, let's take like trading. Well, there's fundamental trading strategies, there's technical trading strategies, there's mechanical trading strategies, data driven trading strategies, algorithmic trading strategies.

On and on. Then there's like, you know, the long term position trading, short term day trading, scalping, blah, blah, blah. So there's so many angles, it's all trading, it's trading financial markets and making money. But there's so many different angles, so many different little things that are different. And often if you can work an angle that's unique or new or different, well, that gives you an edge. And that leads really well into what we're going to talk about next, which is gaining an edge. So if you can be new and unique, it's going to give you an edge. And that's what an edge is. An edge is like, how do you stand out in the market?

What's different about you? What's unique about you, what gives you an edge, right? So I'll give you an example. As a basketball player, the taller you are, the more of an edge that you've got because you're closer to the basket. If you're very small, you're just, you're further away from the basket. So it's just harder. So an edge is something that makes your life easier, essentially. It can be how you speak, how you communicate. It can be your voice even. It can be, how good are you on podcasts? It can be. Do you make very great, unique YouTube videos? Can you explain a topic in a very short amount of time? Can you just talk to the camera like I'm doing right now for 30, 40, 50, 60, 70 minutes, no edits, no pauses, or apart from to have a coffee that is along the way, you know, so what's your thing that you're very good at that maybe other people aren't, you know what I mean? Another way to gain an edge is your pricing, is your accolades, which we kind of talked about in the mechanism section a minute ago. And it's also patience. This is a big edge, especially if you want to get wealthy.

One of the key cornerstones of wealth is compound interest and compound interest is patience. It's time. It's letting your money compound over decades. So patience, patience is a massive edge. It is a massive edge. Being able to charge very high prices is a massive edge. Being able to charge very low prices but have a great backend is a massive edge as well. Having some kind of special accolades is a massive edge. Like.

God, there's so many, so many accolades that you can have. So I'm working with someone right now in the agency space. I'm helping him to exit his agency and he's going to be one of the first people, especially in our space, in the kind of Imang Gadji agency space. He's going to be one of the first people to ever exit for multi seven figures. That is going to be a big accolade because everybody says you can't exit one of these businesses like a brand, a face driven, personal brand driven agency or online course business. And you can, by the way, because I have, I exited to, I've said this like seven times in this video. I'm not going to say it again, but I've exited, he's going to exit and that's going to be a great accolade. Right? So can you price very high? Can you price very low and have a great back end for unit economics sake? Do you have any really great outlier accolades? Are you a very patient person and can you really go deep on all this stuff where everybody else is throwing in the towel? Oh, it doesn't work after six weeks. Well, can you still be doing what I'm doing? And eight years on, I'm still learning, I'm still building, I'm still thinking, I'm still planning, I'm still pushing the limits after almost frigging 10 years, I can't tell you, I must have done fucking 30, 40, 50, 60,000 hours of this stuff now. So patience and hard work can be an accolade as well. Next, I want to talk to you about speed. So this is one of the most overlooked components and I bet a lot of people are thinking what are you talking about? Speed will you know. But I'll tell you right now.

If you want to go.

Far.

And if you want to get this stuff right fast, if you want to get this stuff right first time, well, here's how you do it. Go to a mastermind, invest in a coaching program and I've written here MHD W Y W if you're going to join a mastermind or coaching program, only do so. They must have done what you want.

They must have done what you want. So if you buy a course from someone, verify that they have the life that you want, verify that they are making the money that you want to make. This is a big mistake that people make is buying a course or a coaching program or a mastermind from someone whose life they don't want, who makes an amount of money that they don't want to make. One of my friends, competitors in this industry constantly brags about making a million a month, but actually only takes home about 150 net profit. Massive team, loads of stress, barely ever leaves the house. That's not a life, you know, that most people would want. That's not a business that most people would want. So don't go to his mastermind, don't buy his program because you're learning from someone who, whose life you don't want, whose business you don't want, right? If you want a very simple, fun, lean, high profit business work like me, like that's exactly what I've got. I mess around making these YouTube videos, make over half a million a month profit, tiny team, barely any paid ads. It's super easy, it's super fun. So if you want that, I would be a good person to work with. If you want to build like a massive corporation, you know, have offices, have a huge team, you know, try and dominate the market and just work all the time. I'm not the right person to work with because that's not my vision, that's not my, that's not what I value. I value simplicity and fun, net profit. So if you're going to buy a course from someone or a coaching program or a mastermind, well, they must have done what you want. They must have the life that you want, right? So just be very careful because when you work with someone, you're only going to get what they've got. So just make sure that they've got what you want want. And if you want to go fast, this is the shortcut. If you want to make, if you want to build one of these businesses in the fastest way possible, in the most accurate way possible, that saves you time, that saves you money. Well, this is how you do it. Go to someone's mastermind who's done it and be like, tell me how to do it. Buy their coaching program, right? Get some coaching with them. This is what I did. I'm talking from experience. One of the things that has got me to where I am today is I spent $36,000 on Sembelman's mastermind. I spent about $10,000 on Alex Becker's Mastermind. Back in the day, I spent about $64,000 on working with a very talented sales and coaching guy from over in America and on and on. And I've just shortcutted the learning curve. Whenever I get stuck on something, I don't think, how can I solve this? I think, who has solved this? And can I just pay them to just tell me how to save me the time and the effort and the money and the stress. It's a really simple hack and it works really, really well, you know. So if you want to go far and you want to go fast and you want to save time and money, go to someone who's done it and just, just pay them. Just be like, dude, please just tell me how to do it right? Another thing that I've wrote on this list is paid ads or shared launches. So this is more talking about speed to make sales of your program. If you want to get customers faster, run paid ads. Because here's the thing, like organic is an amazing thing. Organic is the best, right? But it's takes time. Some people blow up on YouTube or Instagram or TikTok or whatever pretty damn fast. Some people do. But for most people, it takes a bit of time and it does get you the best customers, that's for sure. And it's free, so you should prioritize organic. But if you do have capital and you want to go faster, just combine it with a bit of paid ads like we do. We only spend about 15k a month, 20k a month on ads, max right now.

And it's a really beautiful combination. If you can do mainly organic with a bit of paid rock and roll, that is the way to go. And this just tips things in your favor and it will get your customers faster. Another thing is shared launches. So if you can find someone who has like.

I don't know, a Facebook group, a school group, a big email list or something that you can tap and just make an offer to, that is by far the fastest way to just book a load of sales calls, get them closed, get money in the bank. That's a bit of a hack there. If you can find that, it is quite hard to find, but if you can find that, it is a great thing, man. It is a really great thing. Paid ads, shared launches. If you're going to work with someone, they must have done what you want. They've got to have the life that you want. They've got to make the money that you want. They've got to have the freedom that you want. Okay, so that's the speed part of this whole equation. By the way, just before we cover this next section, if you have any questions for me, thoughts, anything that you want to ask me about any of this stuff, just pop a comment below the video and I'll set aside some time to reply to as many of you as I can. So if you've got any questions, just comment below and I'll get to them for you. Next, let's talk about.

Who should not do this.

Who will this not work for?

Well, I'm going to give you the obvious answer and the non obvious answer. So the obvious answer is if you don't have any talents, any skills, any special knowledge and you haven't really done anything with your life, you haven't done anything, you haven't achieved anything, you, you just are not special in any way. And almost everybody is, by the way. You know, almost everybody's got something that they're good at. Some people just haven't found it yet. But you know, in the rare case where that's, that's you and you have no talent, no skills, no special knowledge and you've just got nothing special about you at all, unfortunately you can't do one of these businesses. All right? But again, I just want to say almost everybody does have something. And often people come to me and they actually ask me, like, Will, I've conquered alcohol addiction. I've completely turned my life around. Can I sell that? Hell yes, you can. Hell yes, Will. I've been able to manifest my dream life and I've helped other people do the same. Can I teach that 100%? You can. I've got a manifestation client who's doing about 200k a month right now. Fitness, trading, real estate, marriage and divorce, communication, sales, sports, whatever it is, you can. If there is a group of people out there that need help with something that you know how to do, you can run one of these businesses. All right, so just kind of look at your life and what you love and what you're good at and just ask, is there other people out there that are like me and There almost certainly always is. Right. So is there someone who wants what you have, you know, or you can do? And if there is, you can start one of these businesses. Now, the next question to ask is, do those people have money?

So let's say that you want to help. I don't know, it's a really stupid example, but you want to help young teenagers master skateboarding.

Well, if you did, you'd have to sell to their parents because those are the people with money. But just to make a very simple example here, those kids are not going to have money, so you're going to struggle. Could you sell to the parents? Yes, you could probably make a success of that, actually, if you did it right. But, you know, do the people you want to help have money? And I can tell you from experience, almost all people actually do have money. Or they can find the money. Like if they don't have it, a friend will have it, a parent will have it, a grandparent will have it. They can get a loan from the bank, they can get financing from a finance company, they can sell something that they own. Almost everybody can get the money if they really want to. The problem is most people are either not resourceful or they don't really want to. But trust me, most people do have money, right? The next thing is, do you have money? Because it takes money to start one of these businesses. You've got to, I know, get an editor for your content, you've got to hire a coach, you've got to run some ads, you've got to, I don't know, rent an Airbnb to film a vsln. You've got to buy a camera, right? Cameras are not cheap, actually. Pretty damn expensive.

You've. You've got to have some. You've got to have some bloody money, right? You might. You've got to pay for some softwares, like, they're not very expensive, but tracking software, course hosting software, Zoom calendly funnel software. So you've got to have at least bloody some money. I would say you want to have at least a couple thousand, you've got to have at least two, 2,000, maybe $3,000, something like that. And one thing that I would say is, so I've written down here, fear manifests. And the reason that I've wrote that down is because, again, this is pretty rare, but.

Oh, bloody hell.

Oh, Jesus Christ. Sorry about that, guys. Let's be the coffee. Or maybe it's because I've got an empty stomach, but on rare occasions, some people come to work with Me. And they say to me, like, God, will, this has got to work. Are you sure this is going to work? Like, I've only got enough money for like maybe eight weeks of doing this and then I'm going to be out of money, you know? Oh, I really hope that this works. Like, please God, let this work. Is this really going to work? Can I really do it? And they're shit scared and they're full of fear. And if that's you, honestly, just don't even bother, man. Just don't even bother because fear is going to destroy you. Fear is going to manifest. It's going to. You're going to struggle to sleep, you're going to struggle to operate, you're going to struggle to make the best content possible. You're going to be scared on the sales calls and you're going to scare prospects off. It's just going to be a million times harder. Can you still do it? Yes, you can, but fear manifests. So, you know, if you're shit scared about doing this, honestly, I would say maybe don't do it or read my book or something first, right? I put my life and heart and soul into that bloody book. You can get it for like $15. I'll put a link in the description for you. Maybe just read that first to really convince yourself whether you're doing the right thing. And if you really feel good about this, 100%, do it because it could change your life like it has mine. But don't do it if you're shit scared and you're full of fear because it's going to manifest. All right, now next, let's talk about components. So there's two things left. Strange stuff. I can't wait to tell you about this because this, this is probably the most important thing on this entire board. So we'll get to this in a second. And this is gonna. This is gonna change the game. But before we get there, let's talk about components first, right? So again, you're gonna need ads, paid ads or content or both. I've written here a shit blank white page. So just to explain what I'm talking about here, I've just recently changed this now, but for the first two years of this consulting company that I currently run, God, we made about Man. I mean, last year alone, I think we did 3.4 million profit last year.

I might be slightly wrong there, but we did multiple millions last year. And all that, our website was, was just a white page with a logo and a video and a button for the majority of this company that I currently run, it was literally a white page with a logo and a video and a button. It was just a shit blank white page. And people used to say to me, like.

How on earth does this work? But that's why it works is because usually one thing that's always given me a massive edge is just doing the opposite of everybody else. So if someone has some massive, crazy, amazing website, most people do that.

Don'T do that. Because if most people do something, it's almost certainly wrong, right? That is, if you're going to take one thing away from this video, please let it be that if most people do something, it's almost certainly wrong, do the opposite. And that's what I've always done. Everybody edited their YouTube videos. I was like, I'm not going to edit them. Everybody did fancy thumbnails. I was like, I'm not going to do thumbnails. Everybody did these little 8, 10, 12 minute videos. I was, I'm like, right, I'm going to do 30, 40, 50, 60 minute videos. Everyone used to sell, People have started to copy me now, but everybody used to sell just like a program for six months with a course and group coaching for like 5, 7, 10K. I was like, I'm going to charge recurring high ticket and charge people monthly, but way over deliver. And instead of some shitty group call, I'm going to get on Zoom with people 1 to 1 for 45 minutes whenever they like. Given my private WhatsApp that my parents have and my girlfriend has and my friends have. And basically I was like, I'm just going to do the exact opposite, what everybody does. And that's been a massive reason for my success. So you do not need a website, you do not need a fancy funnel. Get a fucking white page. Put a video and a button. And just a caveat, the explainer video has got to be good, it's got to be very well made, it's got to be very well written. And again, coming back to copywriting, it's got to be very well written, right? But my point is you don't need like a fancy page or a fancy website or any stuff like that at all, at all, right? Explain a video and a calendar we've just talked about. You're going to need a Zoom account and you're going to need balls, right? So these are the components and balls is one of those components, right? Because again, fear is going to manifest. So if you're thinking to yourself right now, oh, will this really work? Is this Guy lying about all this stuff, you know, is this really being done? Has he just made all this stuff up? This would never work for me. Well, you're right. If that's what you believe, that's what you're going to believe and you're going to go away from this. Nothing's going to change in your life and you're just going to have what you have and nothing more, right? So just like fear manifests, fear manifests, doubt manifests. You know, if you don't believe things, that's going to manifest. But for the people watching this, thinking this could be the answer, this could change my life. I could help so many people, I could add so much value, I could conquer, I could be amazing. I can do this. This guy is changing the game. You're going to subscribe to my channel, you're going to watch all my videos, you're going to learn so much. And if you start one of these businesses the right way and you do things properly, you'll make millions of dollars. And that will manifest. That is just a fact. That is a fact. Right? So do you have balls or not? Basically. And if you do and you do this stuff, you're going to do very well and you're going to make a lot of, a lot of money, right? And that is a fact. Now finally, let's talk about the strange stuff, how fast a million can be made. Now I'm not trying to take the piss here, guys, and I'm not trying to again, this is not a get rich quick scheme. This is a real bloody business where you're really going to go out and help people. But this can make you a millionaire pretty fucking fast. It made me a millionaire within two and a half years. So that to me, in a world where most people die broke, I think becoming a millionaire in two and a half years is pretty cool. And then I was a multimillionaire about four years in and now I'm a lot further ahead than that. So you really can make a lot of bloody money very fast when you do this stuff, right? Okay. You don't need an online course. This is something that really surprises people. So let me share this with you. The easiest thing to sell is done for you one on one consulting, where you really yourself, you go and help people. The hardest thing to sell is just an online video course. No support, no coaching, no hand holding, just videos in a portal. That's the hardest thing to sell. And what surprises people often is you don't even need a course. You can just do online tutoring over zoom like I do now. Yes, I have a training program and I've worked very hard on it and I truly believe it's one of, if not the best in the industry. Like eight years of me doing this is in that training program. And I've just worked so hard on it so that people can just go through that. They know exactly what to do, they do it and they get amazing results. But you don't need an online course. You can just do a group video thing. You could just do a community. You could just do one to one. You could just do in person if you want to. Right. You can also charge four to five figures. Now beginners really don't understand pricing at all. And they're always shocked when I tell them like my communication client charges 10k. My alcohol client charges, I think it's eight and a half, it might be six and a half. It's something like that.

The accounting guy charges 12 or 25k for his two offers.

Manifestation. My manifestation client charges 25 grand for six weeks.

I've got a divorce. A guy that helps men basically save their marriage. That's I think it's 12k, 25k, 45k. So just imagine that. Imagine selling. Let's go lower, let's say 5k. Let's say you make a 5k program, well, you've just got to sell two a month to make 10 grand a month, 120k a year. Two, two sales at 5k.

This is why this stuff is so easy to make money with. Because if you're selling a 12k program, well dude, two of those a month, 24 grand, you know, so because when this is done properly and positioned properly and the value is positioned properly because you can charge four to five figures. That's why it's so easy to just print millions of dollars with these businesses. Just a unit economics thing, you know, it really is. I've added this. It doesn't bring happiness.

I can't wait to tell you about this last thing. This is going to blow your mind. But before we get to it.

This stuff doesn't bring happiness. Now this is a bit of a deeper topic to almost end on. But it's funny, I was thinking the other day, like my mind is actually exactly the same now as it was when I lived with my parents. I was almost completely broke. I had like a fourth hand car, you know. But I've got the same brain now. And obviously the thing that's changed is like, I mean I'm in a $2 million apartment which I bought outright with cash, which is really fulfilling and amazing. And I've got multi seven figures cash in a bank and I can book. I just booked a three month holiday in Bali. We're staying at three different Airbnbs for a month each for three months through summer. So doing that stuff is great, it's bloody awesome, it's really exciting. But you've got to build a life that you love. I think I need to make another proper video on this and if you want me to make this comment below and I'll make a proper video on.

How the money is amazing and I'm immensely thankful for it and it has changed my life. But I'm still, I mean, I was kind of happy back then. I'm still pretty happy right now, you know, but this stuff is not gonna, it's not gonna, you know, if you shit with girls now, you'll still be shit when you're, when you're rich. If you, you know, it's just if you're unhealthy now, you'll, you'll likely be unhealthy when you're rich as well. So this stuff just gives you options and control, which is an amazing thing. But I just wanted to add that it doesn't make you happy, you know, so. And finally, stupidity is a massive edge and I'm going to leave you on this point, but please hear me when I say this.

Stupidity is a massive edge because some people are too intelligent for their own good. And some people will watch this video and they'll be thinking, oh my God, like, oh, can I really do this? And should I do this, should I do this, should I do this? Oh my God, what should I charge? And I can't do this. And oh God, Will says, I've got to get a coach, but I'm scared of getting a coach and who should I hire? And oh, masterminds are so expensive, so can I afford that and, or which platform do I run ads on and when should I start and am I good enough to start and all this shit. And they're just too intelligent for their own good. Because that's like a sign of intelligence, is thinking very deeply and clearly about things and you would think that would help, right? But some of the most successful people I've ever met, they will watch this and they'll go and make a YouTube video and start a channel and just get it done. And then someone will comment, be like, hey, do you have a program I can buy? And they'll get them on a call and close them and put 5k in the bank. And they will just do it. They don't overthink it. They don't strategise for seven months. They'll take a bank loan. I remember the first ever mastermind that I did, someone from America, took out a bank loan, came to the mastermind and I was a bit like, you don't even have a business. Like, are you sure you want to pay ten grand to come and spend three days with me? And he was like, yeah, I'll figure it out, man. He said something like, if I can get in a room with you, will I know I'll figure it out. I was like, wow, that is sick. And that guy is actually making about 45k a month now, and he's coming to my next mastermind at the end of next month. So it just goes to show, stupid people really do do well because they don't overthink it, man. Like, some people will see this video, they'll go to the link in the description, they'll book a call, they'll join my program and in a few months they'll be printing money because they don't overthink it. Stupidity is a massive edge, it really is. And they will do this. So what to do next? After watching this video in full, they'll go to the link in the description, they'll watch my little explainer video, they'll book in a call. This is meant to be a mobile, by the way.

And they'll just make it happen. They will just make it happen. And that's what you've got to do if you want to succeed with one of these businesses.

You've just got to learn, which you've just done, take action.

Make it happen. And if you do that well, you're going to do well.