How i get people to send me large sums of money

Will walks through how he convinces people to pay him large amounts. He starts by getting inside the customer's head, positions an offer with a distinctive angle, charges high prices to increase commitment, and uses scripts that turn objections into reasons to buy.
Chapters
Hey guys, it's Will. And in the next 15 minutes or so, I'm going to show you the exact persuasion framework that gets literally complete strangers to happily send me payments of as much as $15,000 every single month. This is not about manipulation, pushy sales tactics. It's about positioning yourself so powerfully that clients see working with you as a crucial investment, not as an expense. Now, I've used this framework to actually sell my last company for millions of dollars. And now I've got over 3, 400 clients who are using this to transform their businesses and of course, their incomes as well. So let's get into it with point number one. Always teleport into your customer's mind. Customers don't care about you or what you want. They only care about them and what they want. Right? So you've got to create a situation where they get that and you do this by teleporting into their mind. And how do you do this? Well, it's actually fairly easy. You first understand where they're at emotionally and financially and also logically, because if you can understand what they're thinking and also what what but they're not thinking along with their worries, their potential objections, their concerns, their dreams, their desires, then with that knowledge, that gives you a lot of power because you can then use that, and what you can do is draw on all of that golden information to pre handle objections and also to pre sell them on working with you under a very high price tag as well. And they'll then be throwing their wallets at you and you can then tell stories of your success, of your client's success, of other people's success, and use all of that to remove their worries, their objections, their concerns, along with firing up their dreams and desires and really getting them a lot more pumped up and, and excited to work with you and of course to give you money. So how do you actually do this? Well, the way that you do it is by creating content about those things that we've just discussed. So YouTube videos like this one, long form post on X, emails to your email list, Instagram reels. And if you do this right, it creates such a powerful desire and belief machine that results in just so many people booking in calls with you and again throwing their wallets at you as well. And I actually did this with one of my clients, Michael Diamonds. When he first joined me, he was making about 12k a month. Fast forward about half a year, using what we just covered, he was making over 200,000amonth just by tweaking his messaging. Yes, he just changed what he was saying in his YouTube videos, in his Instagram reels, in his general messaging to focus on talking about the pains, the fears, the desires of his highest value clients. And that of course led to attracting more very high value clients and a lot more serious clients that paid a lot more of a serious price. It's. It's that easy. Okay, so now we've teleported into the customer's mind and people are booking in calls with us and beginning to get ready to throw their wallets at us and give us a lot of money. Okay, but what if you feel like you don't have anything to sell to people? Right? Well, then let me explain why everyone is actually really selling the exact same thing. See, there are hundreds of people out there right now making millions of dollars teaching skills that you are better at than them. Now, I've worked in every niche imaginable from alcohol addiction, to trading, to knitting, to hockey, to how to talk to girls, to wildlife photography. And all of those offers make over 20k a month, if not 50k a month, if not 100k per month. Plus. Right? So stop feeling like you have nothing to teach and just scan through your skills, your talents, your passions, and just bloody pick one. Okay? If you're a 2 out of 10, teach zeros. If you're a 4 out of 10, teachers teach ones or twos. If you're a 6 out of 10, teach threes or fours and so on. It really is that easy. But you have to stand out. Okay, and how do you do that? Well, this is how. Make up a new way of describing something. Now, I did this in my old company that I grew to $16.4 million selling, trading, education. Now really, I wasn't selling anything new or special. It was just trading strategies, right? But I described them as mechanical rules and boom, that made me millions of dollars. That's all that I did. I just described my way as something new, the special way, the easy way, right? Never forget this. N, E, S, B, new, easy, safe, big. And if you hit on as many of those as possible, then boom, you'll be selling to everyone and anyone. As easy as like taking candy from a baby. Okay, but, and this is a big but, similar to my girlfriends, you have to make what you're doing sound, that's really important. Sound new and different. If you try and sell, let's say technical analysis, trading, that is dead, it is buried. Everyone's heard of it, everyone's tried it. It is old news, right? Whereas if you sell ergonomic trading controls. Well, wow, that's new. What is that? I've never heard of that before. Exactly right. Nail on the head. It's intriguing, it stands out. And then that is how you, you do it. Okay. I also did this with another of my clients, a guy called Nero Knowledge, whose YouTube channel you may or may not have seen. When he first joined me, he was making about 6k per month. Fast forward a few months later, he was making over 200,000amonth just by doing two things. Number one, looking extremely different in his YouTube videos, which made him stand out and cut through the market. And number two, positioning himself as an esoteric advisor for only seven, eight and nine figure entrepreneurs. And charging what he's worth as well, $25,000 for six weeks and six calls with him, to be exact. So now you've hopefully chosen something to teach and you've coined a way of describing it that pops and that stands out in a crowded market. But what should you charge as people begin booking in calls with you and getting ready to throw their wallets at you? Well, next in step three, I want to share with you the counterintuitive reason why actually charging more increases client commitment and also client results, not to mention your bottom line as well. Let me explain. See, what I often find is when someone sends me, let's say 15k or 25k or 35k or more, karma quickly rewards them. And I think it's because the act of making a business decision like this is what's required for somebody to level up. It's you becoming the person that you need to be to grow. And karma often rewards that behavior. I've certainly found that. In fact, I had a client recently, a guy called Alex, who joined me a few weeks ago. He paid me 18 and a half thousand euros, and within 24 hours, he'd booked an extra eight sales calls, closed two of them, making almost all of the money back in a day. Seriously. Now, bear in mind, before joining me, he was stuck. He was struggling, which is obviously why he hired me in the first place. And he even told me he'd read about this type of kind of energy breakthrough in the book the Secret, where karma rewards you for taking action and investing in yourself. And my God, did he experience that firsthand. Because here's the thing, when you invest a large sum of money into yourself, it often creates this amazing feeling. It gives you this amazing and powerful energy. Maybe you've experienced this yourself in, in the past, and I certainly hope so. But it Just lights you on fire and just takes you and your income and your business to a whole other level. It's. It's really, really life changing. See, our incomes and our businesses, they're just a reflection of us as humans. So if we feel pumped up, if we feel amazing and focused and on fire, then guess what? Our businesses do too. And Alex is proof of that, as am I. I believe it's karma rewarding you for investing in yourself again. When you pay, you pay attention. Have you ever heard that before? And when you pay attention, you go all in. And because of that, you work harder, you work faster. That creates momentum, and momentum creates income. Okay, write that down. Momentum creates income. I want you to think about something for a second. How much would you care about a $2 can of coca Cola? Not at all. Right. But how much would you care about a brand new 40,000 solid gold Rolex? Probably quite a lot, right? The more you pay, the more you pay attention. And I also did this with another client of mine called Jordan Welch. So he joined my one to one coaching program about two, three months ago now to learn how to launch his YouTube business coaching service. And he was at zero per month. And within a couple of months of help, he crossed 100k per month, mainly down to this point that I'm actually sharing with you here. I told him to charge $8,000 a month to attract only serious clients, and now his business is booming because of that. So you now know the weird truth of the more you charge, the better results that you get, the better results that your clients get as well. But as more and more customers flood in, how the hell do you actually manage them all without going crazy? Right? Well, that leads me on to step number four. Here is the weird way to actually get your time back by over promising on how much help you offer people. It sounds crazy, right? But man, I've learned that if you give people all of your time, they barely use any of it. And this is kind of a psychological hack that I've learned over the last few years, whereby if you promise people, let's say, one hour per week, they feel like they need to use the one hour per week. But if you offer people, let's say, anytime, coaching, like I do myself in my consulting business, they actually use way, way less. Now why is this? It's because when you say you get one call per week, well, you're planting that in their head. So they'll use that one call per week because they feel compelled to do so, right? But by making it Any time you're removing that pressure altogether, you're saying, listen, whenever you need me, just let me know and I'm here for you. And this is what I say to my clients. Whenever you need a call, just book in a call. And that, in my opinion, that's a really beautiful way to support your clients. That's value, that's integrity, in my opinion. It takes away the pressure as well. It takes away the weight as well. And it's way better for them, and it's way better for you. And then they'll never feel that worry of like, oh, I need to, you know, use this call this week, or, damn, should I use it? You know, what if I don't use it, will I lose it? Can I use it next week? And so on and so forth. That's just gone. And instead they can just focus on results, which is why they're really there. And it can be so impactful for you as a business owner and even more impactful for them as a client. And they can just focus on doing great work and getting great results, which to me, that's just a massive win win, in my opinion. And if they have a problem, they can get on a call with you and they can solve it. Done. It's so easy and it's so fun, and it's a true win win, like I just said. Now, some practical advice that I want to share with you here. Something tangible. I want you to go out there and promise your clients more than you think is reasonable. Just test this out just once or twice and just see how it increases sales conversions, yet actually decreases effort to fulfill. And thank me later. Okay? When your business is booming like mine is right now, so you now have a killer offer and you're charging what you're worth. But as the calls start flooding in, what if people have objections to buying from you? Right? If that ever happens, which it bloody will. It absolutely will. This is step five. I want you to use what I call the inverse objection technique to turn client hesitations into powerful reasons to work with you. And the first part of this step, never offer refunds or have a guarantee. Never. Let's say someone gets on a call with you and at the end they say, I've bought courses and coaching programs in the past and I've got burnt. How do I know that this actually work for me this time? The wrong thing to do is throw a refund guarantee at them. Never. Never bloody do that. Okay? Instead, here's how to quickly transform that objection into a powerful reason to Actually proceed and to work with you, here's what I want you to say to them. Hey, I completely hear you. This is just going to diffuse the pressure and relax them a little bit. And then you can say to them, and let me ask, have you ever gone on a date that didn't work out? Maybe you didn't like the girl, maybe she didn't like you.
Maybe you spilled wine on her, or the restaurant was noisy, or the food was terrible and on top of it all, the price was high and it was just like a terrible bloody experience. If so, would you stop going on dates for the rest of your life now? Let them respond. And of course they're going to respond, well, no, I wouldn't. And then you're going to say, well, of course not. Right? Just because of one bad date, you don't stop bloody dating. Right? Let me give you another example. Let's say that you go to a, I don't know, a new fancy restaurant that everyone's been recommending, but the food is terrible and the waiters are rude, the menu is hard to read, and there's barely anything that you even like on the menu, and it's just terrible. It's massively overpriced, and it's just a very bad, stressful experience. Would you stop going to restaurants for the rest of your life? And again, just pause, let them respond and collect their thoughts. And of course, again, they're almost certainly going to say, well, of course not. Right? Just because of one bad dinner at a bad restaurant, you don't stop going to restaurants for the rest of your life. And then you're going to pivot back to the point that you're trying to make here and you're going to say, well, of course not. And investing in a course or a coaching program or a mastermind or whatever it is is exactly the same. Yes, you may have had some bad experiences because some people out there aren't the best, but equally, you'll have amazing experiences because some people out there are really, really great at what they do. Like my coaches and mentors that I've invested in over the years. I've. I've been, I think, really, really lucky to work with some amazing people. And it's made me literally millions of bloody dollars. Just like us. Working together is likely to make you millions of dollars over time. That's it. Can you see that? How I reframe the objection and led them to a positive conclusion that then enables them to buy from you. It's a bit using a Bit of humor to guide the conversation, but it really is that easy. Now, next, let me give you one more way to turn a very popular hesitation and objection into a powerful reason to buy from you. Let's say that someone says to you, right, I'm a little bit nervous about moving forward with this. Could I just seek a second opinion or maybe run this by my wife? Right. What they're really saying is they just need some thinking time. They don't want to be rushed into it. They're not 100% yet. And usually it's because something hasn't been covered, a question hasn't been answered, and whatever hasn't been addressed. And often it's just a bit of nerves. Right, so how do you use the inverse objection technique to turn this hesitation into a powerful reason to work with you? Well, let me share that with you. Now. Here's how. Say this. Not a problem at all. And what do you think your wife is going to say when you take this to them? And then they'll probably say something like, well, you know, actually they're very supportive and they really want me to, you know, do well. And they really back me in this pursuit to build this business or chase this career upgrade or make more money or whatever it is that that you sell, right? Then you're going to say to them, okay, got it. So when you take this to them, like you've just said, they're highly likely to actually say, go for it and be very supportive. Right? But what if your wife says no? What if they say, don't do it? Would you take that advice and not do it or would you do it anyway? And again, from my experience over the last eight years of doing this, nine times out of 10 people are going to say, well, actually, no, I would just do it anyway because this is my decision. It's my life, it's my career, it's my money, it's my business. So I would just do it anyway. And then you're going to say to them, okay, got it. So number one, and this is just like a recap space where you're going to recap with them. So, number one, your wife's very supportive. They want you to do this, they want you to do well, and they stand behind you and they back you, Right? And even if your wife says no, it sounds like you're still going to do it anyway. So why don't we just do it? Let's just get you in, get to work together, get you the result. And then instead of you taking questions to your wife. You can take results to your wife instead. Isn't that going to be much more impactful? Right. For you and for her. That's it. And often that will actually get people closed and they'll, they'll come on board because it just kind of makes sense. Now if they still say no for whatever reason, because some people will. I would just say this again. Not a problem. Listen, please don't feel any pressure. I'm not here to force you to come on board today. So if you don't feel good about it, don't come on board. It's completely fine. All right? But how about we do this? Let's get you in right now. I'll give you full access to everything. You can then take the program. We can even do a coaching session together for, you know, as part of that, if you like. You can take the first session recording, you can take the notes, you can take the training program. Take all of that to your wife, right? And instead of telling her how good it might be in theory, instead you can actually show her how great it actually has been, right? Let's say in five, six, seven days from now. And then you can get her thoughts. When you've seen everything, when you've experienced everything, when you've seen the value in everything. And if on the off chance that she like freaks out and she says, my God, what have you done? Don't work with, with this guy. He's got a terrible sense of humor. Even though you've seen the program and it's amazing. Even though you've had a session with him and it was amazing, get out. Get a refund or I'm going to divorce you, right? If they freak out and say that, I'm just, I'll just bloody give you a refund, right? No holds barred. And you can keep everything for free anyway, right? So there's absolutely no risk. Okay? You come in now, you get all of the value, right? Over the next few days, the next week, take it to your wife. If she says no, I'll just refund you on the spot. So essentially, you've got a free week in the program, You've got a free coaching call and so on and so forth, right? And if you want out, you can get out. No holds bar. Does that sound fair? And only a bloody idiot, right? Or someone who actually, literally, physically does not have the money to pay, right, would say no to that. Everybody else with a brain will say yes because it's just, you've made it a true no brainer. For them and you're going to give them free value, it's going to make the decision easier for the wife. Right? That is one of my most successful, highest converting objection handles of all time. Honestly, I can close 97 out of 100 people with that objection handle. It is just phenomenal when it's said right, when it's used right at the right time with a good product that truly helps people. So you've got to use that with integrity. Okay? And that is how you use the inverse objection technique to turn client hesitations into very powerful reasons to work with you. Now, from here, you understand what to sell to people, you understand what to charge, and charge what you're worth. You understand how to get your time back and how to turn hesitations into powerful reasons to work with you. But, well, how do you do things like make the content or build the funnel and all of that stuff? Well, if you watch this video next, I've broken that down in detail step by step for you. So go and watch this video right now.
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