How I make $450,000 month w/ a team of 7, no paid ads, profit margin of 83.1%

Hey guys, it's Will. And what you see here on screen is how I make about 450,000 to $600,000 a month cash collected. With a team of seven, no paid ads, barely. And a profit margin of 83.1%. This is by far the simplest, easiest, lowest risk business model to use to become a millionaire in just a few months. So let's get into it. So I'm just going to zoom in here and let me take you up to the top right of the board. Just zoom in a little bit further. So you can see here that last month we collected 44k through PayPal, 82k through Stripe, 327k through wires, and 21k through crypto. Now I'm just going to very quickly roll a screen recording of me showing you inside those accounts. So let's do that now. So PayPal, if you add all this up, it's about $45,000 for Stripe. I've got, as you can see, I've got March selected here. So again, last month and again, I think in US dollars, this is about 85,000 again US dollars bank account where we receive wire transfers. You can see we're averaging last three month average. We're averaging about 327,000amonth. And on the crypto side, just two transactions last month, one for $100 and one for 16 and a half thousand dollars. Okay, so that's that you've seen inside the accounts, you can see that that is in fact real. And then the next thing that I want to cover with you is our actual numbers. Okay, so let's come over here and cover this next. So what you're looking at here is our master tracking sheet essentially. And you can see last month is listed here. And I'll just walk you through the columns so that you can get an understanding of what these numbers actually mean. So we've got unique VSL page visitors, our anu, our taken calls, our VSL conversion rate, cash collected, new sales. So for those that don't know this, we operate a recurring high ticket model. And the number 24 is just the new clients that came on board, not including renewals, of course, taken to close rate YouTube views, views per booked call. So how many YouTube views does it take to book a sales call? Cash collected per booked call. So not taken, but booked. So we make, well last month we made 200, sorry, $2382 every time someone booked a call.

Average calls booked per day. This is significantly higher this month. But anyway, we're not talking about this month and a dollar per YouTube view. So every time someone watched one of my videos, I made $8.38, which is pretty cool. So with that said, for Q1, 2025, I know that you can't see these other numbers here, but we've collected just above 1.3 million cash for Q1 and we're tracking for about 5 million this year with roughly 4 million in net profit. And as most of you will know, I live in Dubai, so I don't pay any tax. So 4 million comes in 4 million stays in, which is nice. There's no, I don't know, state tax like they have in America. There's no VAT like they have in England. It's just 4 million comes in 4 million stays in, which is really helpful. And by the way, guys, if you appreciate this level of openness and transparency, I would really appreciate if you would just comment, love you will, below this video that just shows me that you're paying attention and you're actually watching and also that you appreciate me pulling back the curtain on our entire business. So if you could do that for me, I would really appreciate that. And for those that do, I'm going to send you a gift as well as a bit of a, bit of a gesture. So let's move on. So let's start here, okay, with the foundations of this entire business. Okay, let me just zoom in.

So what makes up this business? Well, the foundations are the niche, the model, the solution and the offer. Now the niche is business growth in the info, the course and coaching industry. The model is one to one unscalable consulting, which surprisingly makes me more profit than people who build their business to scale. And we're going to go deeper on this later on. But it's so funny, if there's one thing that I've learned, it's do the opposite of what everybody else does. Everybody else is building these big quote unquote scalable businesses and they're doing, yeah, they're doing big numbers. Million a month, one and a half million a month plus. But their profit margin's 30, man. Like why bother, you know, would you rather make one and a half mil with a 30 margin or 600k with a 90 margin? I, I know which one. I would pick you. You've got half the customers, half the support. Oh my God. Honestly, it's just so strange why people do this stuff. But anyway, this is my model, unscalable consulting, essentially. And the solution is pretty simple. It's this, use a Tiny bit of paid ads, a lot of organic to get leads, book calls, sell high ticket recurring help people one to one have fun and build immense wealth whilst having a positive impact on the world. That's the solution. And finally the offer is this. I will just come in and just show you what to do and help you to do it. When it comes to building, growing and even exiting one of these online education businesses, selling courses, coaching or Masterminds at an 8 figure level. So 5 million plus per year in net profit, 50 million per decade net profit or thereabouts, give or take of course. Right, so that's the foundation of the business. Now let's talk about throughput.

Okay.

So there are four things that make up the throughput of one of these businesses. Traffic, sales, process, conversion and value. Now let's start with traffic first. And about 70% of our traffic comes from my YouTube channel, which is growing pretty fast at the moment, which is great. So if we book 10 calls in a day, seven are going to come from YouTube, two are going to come from Instagram, one is going to come from a combination of paid ads and LinkedIn. Right, so that's where traffic comes from for the most part. The sales process is really simple. It's just this, it's just a VSL and if I scroll over here.

You can see the VSL page here. And if you want to go check this out, just click the work with me link in the description that will take you over to this page. You can watch the bsl, read through the page and, and by the way guys, if you do need any help with this stuff, with building one of these businesses, growing one of these businesses, feel free to book in a call and I'll, I'll see if I can help you. Okay. So that's there if you do need it. And that is essentially where people go to inquire about working with me. Conversion is very simple. It's a sales call. It is a no pressure call. We've, we make more than enough money so we certainly don't need to convince people to come on board. Frankly, we could use a few less people coming on board, to be honest. But yeah, we, we oper a sales call model and the value is down here. Okay. And we'll cover this in just a second before we go deep on value. I actually want to come back up here and just cover team with you guys first. So let's cover team and then we'll cover value. So this is what my team looks like at the moment. There's Seven of us. There are three closers. A copywriter, a media buyer, a setter and a va. That's it. It is simple. It is lean. Everybody on the team is by far an A player. Like by far. I'm so, so, so thankful and lucky to have such a good team. And if any of my team are watching this, I bloody love you. I'm so happy and appreciative to have you on the team. I've got the best team in the bloody world. They're amazing. So simple team, lean team, all A players. And it's better for functionality, it's better for peace, it's better for management, it's better for the profit margin, it's better for the business, it's better for our customers. It's just win, win, win to have such a simple, small, lean team.

Now, next, let's talk about value. Right, so what do I actually sell to make the money that I make?

Well, there's just a few things. So one is.

The coaching side of things and two is the mastermind side of things. So on the coaching front, we've got three programs, group program, one to one program done for you program. And I'll explain what these are in a second. And then we've got the mastermind, the Dubai boardroom, which is three days, and the Bali boardroom, which is one day. And actually the next Bali boardroom is coming up next Saturday, which is going to be fun. Completely sold out as always. And I've just put a picture here of the, the Dubai boardroom. This is one of, if not the most fun and fulfilling thing that I do with my life. I absolutely love it. So every six months we get 45 people in a conference room in Dubai. We hang out for three days and I just help them to learn, to build, to grow, to scale. It's the best thing ever. We've had some amazing attendees come to this. Charlie Morgan has been an attendee, Jack Hopkins has been an attendee. Mike Thurston came through and spoke, I think it was last year.

We get such amazing high level people attending this mastermind. It's just amazing. And what else have I got down here?

I will. We'll talk about this later. We'll talk about this later.

So that's the mastermind, all right. And one thing I will say as well is a lot of customers that buy the coaching end up. Well, end up is the wrong term. But they. People usually come in, they'll buy the coaching and then they'll come to the mastermind later because there's just something about a mastermind. When you get to a certain level, you need to get in those rooms with the big guys to take things to, to some serious heights. And I think it says a lot about the business as well that a lot of the, these people buy the coaching, spend 1, 3, 5, 6, 7, 8 months in the coaching, then they come to the mastermind they're in the mastermind for. You know, we, we sell the mastermind per event so people can come once, twice, three times. Some people come like every single time for, for five events. It's, it's just awesome. So it's really good. It's really good. So those are essentially the value propositions that we, we, we share and that we help people with. Now let me just go a little bit deeper on the coaching side for you. So I'll just come down to this blue bit now.

Call me crazy, but I actually coach people on an anytime one to one basis. I'm a consultant who actually consults people. As crazy as that is in today's elearning space. It's just so strange. I don't shove you in a group program with 200 other people and I also don't give you some shitty csm, some random, random person that's been hired because the founder can't be bothered taking calls anymore. It pisses me off so much, man, when founders just abuse their audience by shoving them in some shitty group program, putting 200 people on a call, no one can ask questions. It's just useless. And I've been in these programs by the way. That's why I hate them because I've had such bad experiences in them, they're fucking useless. So I was like, listen, I'm going to go the unscalable route and I'm just going to be crazy and go out, go out there and actually give people my full time and energy and focus and attention. So we have a group program, right? And let me just walk you through these now.

So we've got a group program, we've got a one to one program. We've got a done for you program right now. In our group program we've got three. This is actually four calls a week now, right? And we have a limit of 25 people on the group program. So you'll never see more than 25 people in that group program ever. Honestly. Most people go in the one to one. Most people go, go in the done for you. Like our, our most popular programs, the done for you. But there are these other options. So We've got the group program where you Get a Monday 2 hour Q&A with me, Wednesday 2 hour Q& A with my copywriter, Friday paid ads Q A with my media buyer and you get my E Learning accelerator program and you get a one hour call with me per month. Right? So that's the group program and it's the cheapest program we offer. Very, very affordable. So for the people that are a bit more on a budget, that's what the group program is there for. Then we've got the one to one program where you get everything in the group program. You get literally anytime one to one calls with me and my entire team as well. And you get a WhatsApp group with me and my entire team in there as well. So if you need a call with me, I just get on Zoom with you. If you need my copywriter, my media buyer, whoever you need, we just get on a one to one on Zoom with you and we help you. And as far as I'm aware I might be wrong about this, but I think we are the only people in this entire space at our level that offer anytime one to one and a private WhatsApp group with the founder and the entire team. I think we're the only company that offer this. People will probably start copying us soon as they kind of see how much money we're doing and the results that we get our customers. People I think will start copying this model. People have already started copying the whole DIY dwy DFY thing off me. But it is what it is, you know, so no drama there. And finally the done for you program everything in group, everything in one to one and me and my team just do everything for you. So if you need a, I don't know, a VSL writing, well, me and my copyright will do it for you. If you need a funnel building, well, me and my funnel designer will do it for you. If you need. If you need your paid ads setting up and running and managing and tracking well, me and my media buy will just do it for you. So it's just done at the highest level possible. And this is by far our most popular program. I would say about 60% of people come in into the dump for you to just get it done. And again, it's all provided on a cancel anytime basis. It's paid monthly and there's no contract. You can come in for a month and then leave. You can come in for three months and then leave. Five months, six months. You can come in, go out, come back in the Reason that I do that is because that's what I would want. Right? I don't like it when it's like a massive price tag for like a three month or a six month program. I personally don't like that. I wish I could just go in, get what I need and leave. So I give people what I would want myself, basically. That's, that's how I operate this business. I just think, what would I want? Well, I would want anytime one to one calls, I'd want a WhatsApp group. I want to be able to come and go. So that's just what I give to people. Exactly what, what I would want. And that in my opinion is integrity, basically and respect for my customers. So that's how the value proposition functions. And let's just talk about results for a second now. One thing that really makes me happy is all of the people that I'm lucky enough to work with, they feel like friends and they're just great people. And one thing that I wanted from this business, I wanted to be able to see one of my customers on the street or invite one of my customers to my home and love being with them and love meeting them and love spending time with them. And that is how this business feels. It just feels like I'm messing around with my friends and just helping them, you know, it's not like, oh, I'm a big successful guy, you're my customer, let me just tell you what to do. Kind of dynamic. It's just like, listen, I've done what you're trying to do. Come on in, I'll just help you to do it, man. And I do the masterminds where people come and jam with me for a few days. The Barley mastermind is here at my home. And if you haven't seen, there's like a villa tour on my YouTube, you can watch that and kind of see inside my home and you can come to my house for the day and we get a chef in, we have cigars, we jam, we get the whiteboard out. It's the best thing ever, man. And that gets people such amazing results. You know, if you haven't been to the William Brown testimonials YouTube channel yet, go and check it out. Because it's so fulfilling to get such amazing feedback, such amazing results, such amazing testimonials from all of the customers, you know. And our success rate is huge, man. The success rate is huge. The happiness rate is huge. It's the best thing ever. And again that then feeds back and people come to the Mastermind events, which is better for me, it's better for them, it's better for other people. It's like a just a really great positive flywheel. So if you haven't been to my Mastermind yet, by the way, drop me a message on Instagram and I will let you know when the next one is coming up. We're not doing another Dubai one till next year now, but I'm going to be doing another Bali one next Saturday. So that's sold out. You've missed that one. But I'll do another one in.

Probably late August, early September. So if you want to come to that one and come to my home in Bali for the day, drop me a message. I'll get you the ticket link and we can lock that in and you can come to the house and we'll jam. So that's that. We've talked about the value, we've about talked, we've talked about results.

You hopefully by now you've been to the William Brown testimonials YouTube channel. Now, the next thing that I would want to talk about is this, why you should be just a little bit careful of quite a lot of people in this space, right? And it's the reason is this. Now, the people making a million a month, they've often got teams of 35, 40, 45, 50 plus people. They've got profit margins of 25 to 35 if they're lucky, right? And it's funny, these guys, you'll never hear them talk about profit margin, very rarely. You'll never hear them talk about net profit, very rarely, because they don't want you to know that. Because if you knew the net profit they were making, well, they can't brag about that, right? They can brag about the revenue number. Oh, I'm making one and a half million a month, you know, in, even, even in cash, which is amazing, right? And like that is phenomenal. So respect where it's due, right? But that doesn't matter. Profit after tax, net profit is what actually matters. You can't spend revenue, you can't spend cash collected, right? And some of these guys, you know, they're great at bragging about the big cash collected numbers or revenue numbers. But if you knew that after tax, net profit, you wouldn't work with them because you'd be like, well, bro, you're making 100 grand. You know, like, what the is that you're bragging about making one and a half mil and after tax you're taking home 100 grand. You know? Yeah, that's, that's, that's, that's great, but that's not what they're selling you, you know. So for me, again, I just do the opposite. I actually talk about after tax net income. And what's crazy is some of these guys even have 50, 50 partners, right? Meaning that, you know, their net profit might be, say 250, right? But then they've got a half that 250 and then pay tax that as well. Honestly, some of these guys that are bragging about making a million a month, they're taking home 75 grand, 100 grand. It's crazy. You know, when you actually see behind the curtain and it's. Honestly, it makes me think, like, why bother? I would rather make 400k with 350 profit than a million with 250 profit, you know, it just doesn't make sense to me, man. Just doesn't make sense. But, but, but there you go. That's the industry that we operate in. So just be careful, man, of, of what you hear. Because most people talk about revenue, which is complete. Some people talk about cash collected, which is closer to home, but they'll hide their profit margin. And pretty much no one talks about net profit and certainly not after tax net profit because they'd be embarrassed to share the number, right? So that's that. Now, is there anything wrong with that? No, bloody. Of course not. You know, if you're making 100 grand.

That'S freaking awesome, you know, but to me, that's, that's. I just, that's too low for me. I want to make more than that, right? And by keeping my team lean and my profit margin high, I'm making 3x4x5x. The profit that these guys make with way less stress, way less management than they have to suffer. Way more peace, way more longevity, and most importantly, way more net profit and wealth building. Because the reason we're here is to make net profit and build wealth. In my opinion, that is the point of these businesses is to make as much after tax net profit as possible, invest it as well as possible to build wealth for the long term and do that with as much peace and profit and purpose and simplicity and fun as possible.

So my lens for looking at these businesses is that basically, and most people don't look at it that way, which is, and I've been there, by the way. My last business, I was a revenue warrior up. My net profit was crazy complex and stressful. So trust me, I've been there, right? But just, just, just be Aware of all that stuff. It's really important.

And finally, the profit margin breakdown, which is, which is here. So let's cover this together. So the sales team at the moment soak up about 9% of the margin. Paid ads, depending on the month, takes up about 1 1/2 to 2% of the margin. My assistant takes up about 0.5% of the margin. Same for the appointment setter software is utterly tiny. It's like 0.2% of the margin. My copywriter and my media buyer are about 2.8% of the margin. And payment processing is about 2% of the margin. Now we're actually 100% cash collected company. We don't do payment plans because pricing is recurring. So every payment is just full cash. Right? So there's no like 10k program, but split into three payments and then two of the payments don't collect and you're recording 10k as revenue, but only 3.3 as cash. None of that nonsense. It's just 100% cash collected. There's no revenue to cash collected discrepancy at all. And we've actually just recently moved away from payment processors. So we only do wires now, which for the most part come without a fee, depending on where the wire is coming from and into what account. So we're getting this down to as close to zero as possible. It will be about 0.0456, 0.7 area. So we're going to get a little bit of that margin back there as well. And you can probably tell like how much I focus on the P L and how much I focus on the net profit. Because again, that's what's most important, right? Revenue is not important. Cash collected, not important. Net profit after tax, net profit is what is, is really important. So that's pretty much it.

For this video, guys. So what I've just shared with you, there is everything from the foundations of the business, the throughput, the team, the value proposition, the program structure, the profit margin breakdown, what to look out for when you're referencing other people in the space, the results that we get for our clients, the mastermind, and so on and so forth. So for any of you that do need any help with this stuff, wherever you're at, whether you're building, whether you're growing, if you're stuck and you're struggling to grow, or you're feeling confused, or you're starting to realize like you don't know what you don't know, then again, click the link in the description. The, the work with me, link. Booking a call, you've got really nothing to lose. I mean, the downside is a call, the upside could be hundreds of hundreds of thousands of dollars. So that's pretty good risk reward ratio, in my opinion. So booking a call over there, my team will see if you're a good fit to come on board. And if you are, then I'll help you to craft one of these businesses for yourself and start not only printing five, six figures a month, but doing it in a simple, lean, hyper, profitable, organized, fun way.