How this fitness coach became a millionaire in 5 months (Full Guide)

Hey guys, it's Will. And this is Mike Diamonds. Now he used to be a pt, right? Grinding away on the gym floor for peanuts, a couple thousand a month at best. And he was caught in this cycle of either not enough clients or too many clients, but paying tiny useless prices, right? Demanding the world, not showing up for sessions, wasting their time. Wasting, wasting his time quite frankly. But Fast forward just five months later and he was suddenly making $208,000 a month coaching people online instead through an online video course and one to one through zoom sessions. Right? And in this video I'm going to show you the three simple levers that he pulled to transform his business from grinding all hours for peanuts on the gym floor to making $208,000 a month cash to making just a few months later you're going to learn, number one, how to change your scalability medium, which will then 5x10x even honestly 25x your income. Secondly, how to hit the golden zone where you're only working in areas that you love and that make the biggest impact on your business. And for Mike, this was content, which gets him all of his sales for free with no paid ads. And thirdly, I'm going to share with you how to charge what you're worth so that you can attract your dream clients and actually repel your non ideal clients. And I'll even show you how Mike's now able to charge as much as $15,000 for his online Zoom coaching package and how you can do the same as well even if you're not in the fitness niche. Right, but how do I know all of this? Right? Well, I was actually the one that helped him to do it all. And I know that this will work for you too, because I've helped people to build and grow these seven figure online coaching businesses in every niche that you could name or imagine. From accountants to tradesmen to divorce resolution, executive coaching, trading, yoga, E Com, fitness, alcohol and drug addiction, sales, dating, real estate, pretty much every niche under the sun, maybe even coffee addiction as well, which I've certainly got. Whatever you coach people on, this stuff just works. Okay, but let's just get into it with point number one. So how can you change your scalability medium and then 5x10x even 25x your income? Well, when Mike first joined my one to one coaching program, his scalability medium was capping his income. What is a scalability medium? Right, it's how you get customers and how you provide your services to to them. For Mike, this was in the gym selling his Time. And there was a scalability cap on that because like all of us, he only had so much energy and so many hours in a day. Right? So instead we switched his medium to online coaching using a video training program, WhatsApp, and of course Zoom calls with him as well. And along with this, the value proposition of also changed because now clients could work out whenever they wanted. They didn't need to like book a session, they didn't need to travel to the gym, meet Mike there, and so on and so forth. They could learn in their own time, exercise in their own time, have calls with Mike in their own time. And this value creation meant that Mike could work with 10 times the amount of people and obviously make 10 times the amount of income. Right? And have 10 times the, the impact, the positive impact that he wanted to, to have on the world, which was making humans healthier and enable them, enabling them to live happier, healthier lives. Another thing, changing his price from $50 an hour to 5,000 for three months.

What's caused the boom this month is because I increased my overall prices. And I think also what changed a lot was my messaging. So I was targeting more business professionals versus hey, anyone just come into my funnel. The leads we can see in the type, the leads are a lot better.

That changed his customer type and changed his income dramatically. Within about, God, about 90 days, he'd gone from averaging about 3,000amonth to more than 10x that amount. And he was attracting better quality customers, people who saw the value people, people who took him and his teachings more seriously and who therefore got way better results. Right. And why is this? It's because when you pay, you pay attention. And the more you pay, the more that you pay attention and the better results that you get because you work harder. Okay? It's a win, win, win. And it creates this amazing flywheel where you as a coach are making tens of thousands of dollars a month. So you were pretty happy. You're pretty over the moon. And your clients make amazing progress and get amazing results too. So they are also over the moon.

That's the goal of these businesses. You know what could be better than that? And that one small change from the gym floor to having a full fledged online training program that changed the game for Mike. Another thing that I haven't told you yet is this. He now charges 5,000 for his group program and 15,000 for his one to one program charging based on proximity to him. And this enables people who want to move lightning fast to pay extra to work directly with him. And it Enables people who want to move a little bit slower to move at their own pace, to pay less, to work with him in a group setting instead. This then broadens how much of the market he can now serve. That's a really important point. But it stops cheap old people and time wasters from joining because Even the cheaper 5k price will repel them. Because if someone looks at his prices and they think like, oh my God, that's so expensive, it's too high for me. Who would ever pay that? Well, that's what it's there to do. It filters the serious from the non serious and ensures that he only works with all in people who are serious. They're 100% committed to their results and their success. And again, this creates a win win for Bob Mike and his clientele as well. And this just doesn't apply to Mike either. This truly does apply to any niche that you could name or imagine. Let's take my client, Shacko T. Lockman as an example, who teaches people to communicate better through his executive presence offer, which is priced at $10,000 for three months. Shako used to be similar. He was stuck, he was underpaid, very few clients, paying him peanuts and driving him up the wall until he changed his scalability medium from in person to online program and boom, his income shot up, his client quality shot up and his client results shot up, leading to a win, win, win scenario. And now he's making multiple five figures a month in cash. He's garnered a reputation as one of the top communication coaches in the world. Now he's got like over 300,000 followers on, on Instagram. I was going to say subscribers then. And by the way, you can go and watch his test on my William Brown testimonials channel after you've watched this video so that he can tell you that for himself in his own words. But how can you do this for yourself? Right, well, look at the type of clients that you are attracting right now. Look at the prices that you're charging. Look at your monthly income and look at your scalability medium and compare them to Mike Diamonds and compare them to Shackle T. Lockman. Right? And if you're making peanuts, if you're stuck, you're struggling, then you most likely have a problem with your scalability medium. And by the way, if you need any help with this stuff, guys, just click the Work with me link in the description of this video. Feel free to book in a call with me and I'll lend a hand like I did for Mike and Like I did for Shako and all the other hundreds of coaches that I've scaled to seven figures a year in income now. But to conclude this first point, if you just switch your scalability medium, man, the growth and the income explosion is something that can really, it can really change your life. I know that sounds cheesy. In fact, Mike Diamonds is the first ever client that I actually made into a millionaire. And if he can do it, why can't you? You can. You can do it. So now that you've nailed how to explode your income by switching your scalability medium, leading to more money, better clients, better client results, and everything, how do you hit what's called the golden zone, right, where you're only working in areas of the business that you love that make the biggest impact on growth and on the business itself, Right? Well, for that, you have to build what I call an organic foundation. Not everyone knows this, but Mike's profit margin on that $208,000 that he's printing every month is like, it's like 90%. How is that possible? Right? Well, he doesn't run any paid ads. Instead he just makes YouTube videos, Instagram Reels, and then people discover him through that. And it builds no like and trust. And people naturally either message him asking for help or they book in a call with a member of his team and boom, he's got a client for free.

The way the content is structured is that I'll make a video, right, with, with a generalized topic, how to lose belly fat. And in there, I will use my clients as an example. The idea there is to kind of alert those people, like, oh, this guy's like me right now as well, with call to action. I sometimes do mention, hey, if you, if you, if you're busy, if you're a busy professional, you need help, you feel that you don't have the time, go through the application.

See, there's no cost per acquisition on organic content, right? YouTube is free to upload on, Instagram is free to upload on X, is free to post on. And making content is so easy, man. You just make videos about the problems that your ideal customers have. This then leads to the algorithms sending your content out to your ideal customers. They see it, they like it, they book in a call with you after they've watched some, some of it. And there you go, you've. You've got a high ticket client. And look, that might sound too simple, right? But look at my channel. I just sit here having a coffee, talking about me and my clients and I actually made $580,200 last month through people just finding my videos, booking in a call to work with me. They come on board, I show them how to make seven figures with one of these online coaching businesses, these online tutoring businesses from home. That's.

Really, is so simple, man. Anyone can do this. I even have a client who teaches knitting who's doing about 18 sales a month of her $1,000 how to knit better offer. Anyone can do this. They really can. And make pretty, pretty insane amounts of money in the process. And if we take my client, Ben Reed as another example, he teaches people to cycle better. Yes, cycling, as in like on a bike. When he came to me, he was making about 8k a month. And after I taught him my content strategy, he grew to 44k a month. A few months later, again, you can go and watch his testimonial on my William Brown testimonials channel here on YouTube after you've watched this video and you can hear him say that for himself. But look, creating your own organic foundation. It's as simple as this. Create a YouTube channel or an Instagram account, or even just post on Facebook or let's say LinkedIn. That's step one. Then create content solely for your ideal customer, so centered around their pains, their problems. Share the solution in a wow, not how fashion. That's step two. And then go on your local car buying website, locate that brand new shiny Range Rover that your wife, your girlfriend, has been going on about, buy it with cash, with all the bloody money that you're going to soon have coming in. That's step three. I was meant to be a joke. It was meant to be funny, by the way. But seriously, if you just do that, open the accounts, create content regularly, send all of the, all of the viewers into an explainer video just like the one in the description of this video down below, and then let them book in for a call to discuss working with you. It really is that simple. It really is. Make consistent content, get consistent views, book consistent calls, get consistent sales. Now, yes, it can take some time to grow an audience, create the perfect content. It's all about experimentation. But the first step is just getting started. Just do it today and thank me tomorrow if you just do that. Just like me, just like Mike the fitness coach, just like Shako the communication coach, just like Ben Reed the cycling coach, you'll be getting customers for free on Autopilot, growing your impact and growing your income as well too. So now you know how to adjust your scalability medium to raise your client quality and raise your overall income by streamlining deliverability. And you also know how to build your organic foundation to get free customers through making content. But how do you charge what you're worth, right? So that you can attract your dream clients and you can also repel your non ideal clients as well. Right? This is absolutely critical. If you, if you get this wrong, you will never make real money in your coaching business. You'll always be on the back foot and you'll get crushed by your competitors who know and who do what I'm about to share with you. So this final point.

It is by far the most important thing that I'm going to tell you in this video. Okay? Now when Mike came to me, he was charging about $50 an hour and he was working on the gym floor, okay? And after working with me, he was charging 5,000 for his group program and 15,000 for his one to one program and printing multi seven figures a year, millions of dollars a year. How the hell's bells did he go from such low prices to such high prices? Right? Here's how he did it. Pay close attention. He just rose his fucking prices. That's it. I just had to make him look in the mirror, see the value that he was giving to people and the transformation that he was delivering to people and just realize that he was worth a lot more, a lot, lot, lot more. A lot more than the embarrassing $50 an hour that he was charging. And he listened to me, he got it, he raised his prices, he adjusted his scalability medium, he worked on his organic foundation and voila. He jumped up to $208,000 a month. Just like Shako did, just like Ben did. See if you're struggling right now to grow your own online coaching business, whatever the niche, I'm telling you, if you just knew what I know, if you just implemented four or five of these strategies that I've mastered over the last decade, the same strategies that I've used to build two eight figure E learning companies now back to back and even exit one of them to private equity last year as well, you could do the same. You could do the same as Mike, you could do the same as Shacko, you could do the same as Ben, you can do the same as me and print millions of dollars with one of these businesses. But coming back to the point that I'm making here, proper pricing to maximize client quality, to maximize income and maximize happiness as well, to maximize the positive impact that you have on the. I've actually put together a full free training video on this topic that's here on the YouTube channel that I want you to go and watch next. It's completely free. I'll put it on screen so that you can go and watch that in just a second. And when you've watched that video, all of the stuff that I've just shared with you here will really come together and it will. It will click for you. Okay? So go and watch that video now.