How to learn copywriting without courses or programs (NO BS)

Hey guys, it's Will. And I'm guessing you want to learn copywriting, right? You want to be able to write high converting ads, VSL's, sales pages, emails, but you don't have a Scooby Doo clue where to start, right? Even after you've watched all the usual gurus videos, you're still stuck sitting in front of your laptop, staring at a blank screen with a sad blinking cursor, waiting for your brain to magically conjure up the words. Like some kind of miracle. You've probably scanned the Internet and all you're finding are these gurus hiding all the secrets in their 997 courses, which you're probably never going to buy. It's frustrating, right? Don't worry. I've been there earlier in my career and in my opinion the gold should be shared with everybody. So what if I told you that there was a way to learn copywriting without having to pay thousands for a course and you could access all of the the treasures, all of the gold that you've been seeking for free. Well, don't worry, because you've just found X marks the spot. And in this video, I'm going to share 8 years of copywriting skill after making over 25 million myself. All thanks to what I will share in this very video. Everything, step by step, how you can go from noob to a pro. Imagine all of the copywriting gods and gurus sent you all of their best work, all of the answers, all of their copywriting secrets. Well, I'm going to show you exactly how you can access all of that in this video with me today. But I just want to say one thing before we get into this video, this is going to be pretty raw. So if you're not serious about learning something like this and you're looking for some kind of magic, please do not watch this video because I going to be giving you the real deal here. From myself struggling to write copy and not knowing how to put words on the screen, I figured out how to do this and it made me just above $25 million now in sales over the last eight years. And I basically just want to share it all with you guys so that you can go ahead and learn copywriting too. Just like I have. And for one lucky viewer, I'm going to give you a hundred dollars as a thank you for watching. And I've randomly hidden the link if you in this video. So keep a lookout for that and I'll send you the money later on. So you know what? I'll Stop talking. Let's get into the video.

Okay, so to begin with, what the hell is copywriting? Copywriting is literally persuasive language in the form of words. And copy just means written words. Okay? Now Google says a copywriter writes clear, compelling copy to sell products and educate and engage consumers. Now why do you need to learn copywriting? Well, because every business in the world needs copywriting. Your business needs it, my business needs it. All copywriting is, is just persuasive words. And you're going to see copywriting everywhere. This document that we're looking at here is really copywriting. The title of this video is copywriting. Your social media posts are copywriting. Texting a girl or a boy on, on Tinder. Writing a Tinder bio is copywriting. Pretty much everything is copywriting because as I said, it's just persuasive words. If you have an argument with your mother, you're using copywriting. You're using persuasive words and phrases organized in a certain manner to get you what you want essentially. Now this is important because your entire business and honestly, your life to some degree depends on your ability to persuade and sell. So learning how to sell and effectively communicate your marketing message to your potential customers is the difference between people buying or not buying. And therefore this skill is essential to sales and marketing. Being able to promote your, your service is important. And if you can't create compelling marketing messages, if you can't persuade, you'll struggle to sell. And sales is the lifeblood of a business. Copy is where attention is turned into sales. Write that down. Never forget that. So that's why in this video I'm going to teach you how to write expert level copy to turn attention into sales.

Now before we dive in, I strongly advise you to grab some sort of notepad or note taking making app or you can follow along and implement as we go. But please do not just watch this, okay guys, Watch and learn it at the same time because I promise you'll get the most out of it if you, if you do that, okay? And as a bonus, like I just mentioned, I'll also be giving one of you who watches until the end $100. So listen carefully because I'm going to drop the link later in the video randomly so that only one of you who actually watches the video can claim that. Okay? And then I'll send you the money as a thank you for watching.

So let's get into the video and cover stage one. Okay, so stage one. Now firstly, you're going to need to gather a list of three to five successful entrepreneurs. So whether that's Sabri Subi, Ravi Abuvala, Dan Henry, Sam Ovens, even, even myself. Pick the people that you like and that you resonate with. And ideally pick people that have what you want as well, that, that have built a business similar to one that you would like to build, that have made the money that you would like to make. Okay, now for example, I really love Sabri Subi. I'm a massive Sabri fan. I've always loved his copy. I also love Kyle Milligan who wrote the book Take Their Money, which in my opinion is one of the best copywriting books ever written. I've read that probably three times now, end to end. Both of those guys, in my opinion, are the Shakespeares of copywriting. Now next, go to their YouTube videos, go to their sales pages, join their email lists and just look at all of their copy. Read their.

Instagram posts, stories, their tweets on Twitter. Okay? Now there are different ways of doing this. And one thing that I like to do is save their sales pages, join their email lists and obviously then you're going to start receiving their copywriting right into your inbox. Or again, go and look at their tweets on X, their post on Instagram, their stories, their, their Facebook posts, on and on and on. Look out for their paid ads as well. Now you're probably thinking, well, why the hell am I doing that? It's pretty simple. Success leaves clues. And in the words of Russell Brunson, to succeed you just have to model what works. Okay? And the good thing is, as obvious as this sounds.

When someone is running a hell of a lot of paid ads to, let's say a sales page. Well, we know that that sales page is working. So therefore we want to observe the ad, we want to read the sales page, we want to get the follow up emails because it's clearly working. And if it's working and making money, it's quality. And we want to learn from what's working, we want to learn from that quality. Now the goal of what we're doing here is to get on these entrepreneurs email lists, ideally so that they can start sending their copywriting to you to model and learn from why. Well, that leads us on to the next step, which is stage two. So now you're gonna be getting a lot of emails from the people whose lists you've subscribed to. And they're basically sending you marketing emails to get you to take some sort of action. But you're not actually gonna buy from them. You can buy from them if you want, but that's not really the point here. What you're going to do is read all of the emails that they send. And you don't have to just read the email copy. You can also click the links that they share and go and read their sales page copy. Okay, but again, emails are, in my opinion, they're some of the best to learn from. And also because of the frequency of emails, you can learn more faster as well. And again, here's the thing, you're not just reading them, you're learning from them. And I'm going to show you how. Right now you need to read between the lines into why they've written the email or the offer or the sales page in the way that they have. So you're going to observe the structure, the focus and the angle, their words of choice, the lead ins, the hooks, the pattern interrupts, and the unique mechanism or any accolades that they happen to mention or the person that's written the copy happens to mention. Now, I've got an action step for you here. What I want you to do is read about three to five emails per day. The reason for this is because reading them will allow your subconscious mind to pick up on the way that they've been written. And you're going to slowly start to absorb that and actually start to accidentally write great copy. Seriously. Now, this is similar to unboxing a Herman Miller chair like the one that I've actually sat on here. If you just unpack all the items, it's going to be extremely difficult to put the chair together without an instruction manual. Right, but with a guide, with an instruction manual, you can assemble it with more accuracy and more speed. And copywriting is the same thing. You need to have reference points, you need guides to follow. And that's this video. And it's the emails that you'll receive when you join people's lists and it's the sales pages that you will read and on and on. And even to this day, I've got this copywriting emails folder in my inbox. And every time I get an email that I like, I drag it into the folder. And then every now and again when I'm writing copy, I sometimes if I'm feeling uninspired or I can't think of a good hook, or I'm struggling with the body, I just look back at some great emails. And that always really inspires me and just refocuses me essentially. So I'm not saying go and steal Things that's the complete wrong thing to do. But just go and take, take inspiration. Okay. From, from. Great copy. Now let's move on to the next stage, which is by far my favorite, by the way. And this is where you're going to learn the most and where all of this will really start to click for you. And real quick, before we get into this third stage, if you are finding the video helpful so far, I would really love if you would just quickly share this with a friend on WhatsApp or Facebook or Instagram, message, grab the link, send it to them, or just like the video, subscribe to the channel. If you haven't. I would really appreciate that. So here's what you're going to do next. You're going to start taking some action. Now, nothing moves the needle more than taking action. And this is one of the things that most people don't do. So you're going to start writing an email and listen, you're not going to copy and paste the email that you know the ones that you receive and copy them. Like I just said, that's not the way to go. Okay? You're not going to start filling in the blanks or changing it in your own way. You're not not going to be doing that. You're simply just learning the strategies and the techniques that other successful people use. Things like, how many words do they use, what's the format, how's it laid out, stuff like that. Now, one thing is, do not, do not worry if you're feeling overwhelmed, because I'm going to guide you through this entire step and I'm even going to show you some examples of my own copy and my client's copy and how you can actually get started and do this right. And before we get started, there are a couple of things that you need to know first. And if you don't know these, you're going to find it really, really hard to write copy. So this is really important. So when you start, you're going to suck. We all do. We all do, right? You're not going to be very good, and that's okay. Everything must be hard before it can become easy, right? And I want you to accept now that you will make mistakes and you will get this wrong and your copy will suck. To learn to do what's right, you have to know what's wrong. And the more you do this, the more you will get better at it. Now, you need to commit to this. You can't be good at something if you do not commit to Getting good at it. You have to be all in on the learning, right? Selling is an essential skill to any business, as you know, and you have to be committed to learning it. This stuff is not just going to happen overnight, but this video and what I share with you in this video is going to form the foundation.

Now, firstly, you've got to understand who it is that you're writing for and targeting. Okay? When you're writing these emails, if you don't understand who is actually reading, you're going to find it hard to write for them, which is kind of common sense, isn't it? And that's why I've created a guide, by the way, showing you exactly how to do this. But for now, let's just stick with the basics. So another thing that I wanted to share is when you're writing emails, do not write in big chunks of writing. This is something that I tell people off for all the time. So I just want to stop you from making that mistake. Now just write in one line, sentences. And you will see that all of the best copywriters do this too. Why? Well, it's because it helps the reader to fully absorb and process every single word and sentence and item of the copy itself. So don't write in chunks because it's hard to digest and no one wants to read chunky emails. So just remember that when you get an email and it's like big chunks of text, it can be quite intimidating and you almost don't want to read it because you're like, oh my God, this is going to take forever. But when it's just line by line, it's much easier to digest. Okay, so that's a little bit of a suggestion there for you. Now, what you're going to need to know before you actually start to write is you need to know the following. The age of the person you're targeting, their gender, the problems they're going through, the pains they're experiencing, the desires that they want, along with what's the action that we want them to take. What's the email going to be about? What's the story? What type of value are we sharing with them? What's the call to action going to be? Just make a note of everything and do this every single time you write any email. And I promise you, it will make it a hell of a lot easier for yourself. Now, after a while, let's say you're writing copy for your own business, or let's say that you're writing copy for a, for a client and it's the same client again and again. Well, you are naturally going to become adopted to who you're writing for, what you want them to do, what their pains and problems are. So again, this is a lot like a muscle that you build over time. And the more copy that you write, you're going to be a lot more fluid. You're going to get better and better at the words and the layout and on and on. So just, just keep that in mind. The more you do it, the better you will get. I've been writing copy for over 7 years now, so this is just second nature to me. And I've made tens of millions of dollars doing this. You can do the same given time. So another action step for you here. Age, gender problems, pains, desires, what action do you want them to take? What's the email going to be about? What's the theme? Who are you writing for? On and on. And those are going to form your, essentially your research list.

So those things that I just shared form the parts of the copy. And next I want to give you some frameworks for actually writing copy. Now, for anybody who is a client of mine, by far my favorite copywriting framework is nesb. New, Easy, Safe and big. The reason it's my favorite is because for me, that just resonates with me. And when I'm writing copy or I'm writing a vsl, I'm writing a sales page or I'm even working with a client, I'm always thinking, how can we make this new? How can we make it feel easy? How can we convey this as safe? And is there some way that we can make this feel like a big opportunity? You don't have to tick all of those boxes, by the way. In fact, you don't have to follow any of these just one by one. You can as a guide when you start, but honestly, I kind of pull bits and bobs from these. So NESB is my favorite. Then you have PAs, problem, agitate, solution. You've got HLBO, hook, lead in Body, Offer, Call to Action. And you've got Aida, Attention, Interest, Desire, Action. Now again, these are frameworks and as an exercise I would say do this. So settle on an email that you want to write. Number one, write down these, the action steps I just gave you number two and choose a framework number three and use that as a guide to create a great email. And it can be any one of these, okay? And you're going to use these as a guide and the elements above as the filler to the Email. And we're going to cover a real life example of this in just a second as well. So for now, let's jump to the next step, which is stage four. Okay? So as a bonus for those of you who've watched this far into the video, I want to add the following to give you a massive edge over not only other copywriters, but also all the lazy people who left this video by this stage in the video. Now, I want to encourage you not to share this. Keep this for yourself, because what I'm about to share is arguably the most important aspect of writing great copy, full stop.

And that's understanding the five levels of market awareness. Now why the hell is this so important? It's because it informs how specifically you actually write your copy. And by doing it this way that I'm about to share with you, your copy is going to have 10 times the impact and it is going to convert monstrously higher. And basically you're going to be able to move faster, you're going to go further. It's, it's, this is just going to have such an amazing impact. For those of you who understand this now, there's five stages of market awareness. People that are the most aware, people are people that are product aware, people that are solution aware, people that are problem aware, and people that are unaware. Okay? And you're able to position your copy and your whatever you're selling within one of these areas to achieve a, a certain specific outcome. Okay? And either what I mean by that is there's a certain part of the market that are ready to buy now that you can sell to now and get to take action now. And then there's a certain part of the market that, well, let's take this bottom example. They're unaware. They don't know that they have a problem. They're not looking for a solution. And depending on what part of the market you want to target, I'm going to give you two examples. Now, for me, when I upload a YouTube video, there are certain people that will watch the video and they know why they're here. They know who I am, they already like me, they already trust me. They know that they have some kind of problem, whether it's with their funnel, whether it's with their ads, whether it's with copywriting, whatever it is. And this video is going to tip them over the edge. They're going to go to the link in the description, they're going to go to the work with me page of my website. They're going to book a call and they're going to invest in working with me. Whether that's my group program, my one to one program, my done for you program, my mastermind, a one hour call with me. Whatever it is, they are right up there, they're ready, they're going to take action and I'm going to help them get an amazing result. Okay, and you'd call those the most aware. Equally, somebody might stumble on this video. They've never heard of me, they don't know my background, they don't know that I sold my last company for millions of dollars to a private equity firm. They don't know what the hell this award for making $10 million even is. And maybe they're thinking about learning to write copy, but they don't really care and they're just very unaware. And equally, there's a few people in between that. Okay.

Now let's come back to actually writing copy. So let's say that you were writing for an unaware market. You might say something like, did you know.

That you can make 10 to $15,000 a month arbitraging Amazon products?

So do you know? Well, we're saying that because they don't know, they are unaware. Okay, Equally let's say that we're talking to people who are problem aware. You might say, are you currently looking for ways to make money online?

Okay, that would be your lead in because they are, they're looking for ways to make money online. They are problem aware. They know that they want or need to make more money. They know of that problem and they're trying to solve it. So you might say to them, you know, have you realized that university was useless, that college is useless and that jobs are just you being just over broke and you're looking for a way to make extra income online in your spare time?

That is speaking to a problem aware person. Okay, now equally, let's say that somebody knows of you and your business. They know what product you sell and you want to market to those guys. So this might be, let's say a retargeting ad, in which case you might say to them, hey, if you're seeing this ad, that's because you recently visited my website and specifically you were taking a look at my program page, my mastermind page, but you haven't yet pulled the trigger. If so.

So on and so forth. So that's how you speak to people who are unaware, that are problem aware, that are product aware and so on and so forth. So I just wanted to add this in here. For you guys? Because I see a lot of people go out there and it just feels like they're writing copy but they have no idea what segment of the market they're talking to. And when you don't understand the segment, it's very easy to get lost. It's very easy to write copy that doesn't convert. You won't know why it's not converting. And if you ever write copy and it and it doesn't convert, it's usually because you either don't understand this or you do and you've forgotten about it or you're just having one of those days where you make mistakes. Because this is the foundation and we touched on this slightly earlier. Who are you talking to? Right? And this is the foundation of the five and the only five stages. Again, most aware, product awareness, solution aware, problem aware, completely unaware. Really, really important to understand this. And just, just knowing this will give you an edge. Hope it helps. Let's carry on with the rest of the video.

So next I'm going to show you an example of some pretty damn good copywriting. And then I have something else to show you to wrap up this video. And the final thing is critical by the way, so it's really, really important that you stay for that final step that we'll get to in a second or none of this is going to make any sense and you're really, really going to struggle. Okay? So make sure you stay with me for, for that in just a second. Now below is part of a VSL A Value sales letter which is basically an explainer video that I've put together with a client of mine who's selling a book publishing offer and I want to go through this with you. And the copy is in blue and what the copy means is in red. So I'm going to read it first, then we will go back through the red aspects.

Hi, this is a WI fi router and this is a slice of bread. And over the next seven minutes I'm about to reveal the best thing since sliced bread route to making your first $10,000 per month online and beyond with Amazon KDP. And no, this has nothing to do with publishing audiobooks, low content books, coloring books, none of that. And no, you don't need any tech skills or business experience to do this either. In fact, this is the drop dead simple four step recipe I followed that finally allowed me to live the life I've been dreaming of since I was a struggling 16 year old kid making passive income in my pajamas, traveling to Brazil, Thailand, Dubai, networking with multimillionaires on a yacht, and much, much more. Now it isn't just me achieving such amazing results with this simple four step recipe. Take for example, one of my students, Dion. She reached out to me a few months ago and her KDP dashboard looked like this. Needless to say, after losing tens of thousands of dollars following some KDP guru advice, she was on the brink of giving up on her dreams of becoming a successful self publisher. But then I shared my four my simple four step recipe with her. And these days, Dion wakes up to an amount of money. We haven't added that yet, but an amount of money a day in royalties. And she actually sent me this quick video just to thank me. Play the testimonial. Pretty amazing, right? But you're probably wondering, well, who. Who even am I? Well, my name is. And I've hidden the name for privacy. You've probably seen me in one of my YouTube videos where I share proven, never before revealed strategies on how to on how I make over $20,000 every single month. Like clockwork. Like clockwork with my Amazon KDP business. For example, today I woke up to a beautiful sunny morning in Dubai and so that I made X. Now, in case you think that this is fake or it's photoshopped, let me pull out my iPhone real quick and just refresh my dashboard live for you.

So you see, this is absolutely real. And yes, I did just make X in one day. But this video is not about me. No, I've enjoyed my freedom and. And quite frankly, what excites me the most these days is not making X in a day like you've just seen. Rather, it's sharing my simple four step recipe and helping people just like you build amazingly profitable Amazon KDP businesses. I actually want to change that word to wildly, I think wildly just. Just flows a little bit better. Amazingly, I just don't really like the word. I think it's a bit of a clunky word. And so there's a lesson in that as well because copy just has to flow and it also has to flow with the person who's reading it as well. So sometimes when you do write copy for a client, you've got to hand it to them and kind of say, look, make sure that you can say this and deliver this in a succinct manner. So sometimes they've just got to tweak wording a little bit so that they can deliver it in the way that they talk and the way that they are.

Because I know the impact this can have on your life. See, I dropped out of school at 16 to pursue my dreams of becoming an entrepreneur. But for the next six grueling years, I struggled to make a single dollar online. I tried every business under the sun. AudioBook Publishing, Amazon, FBA, affiliate marketing, copywriting, coaching, dropshipping, SMMA, you name it, I. I've tried it all. I sacrificed everything. And what did I have to show for it? Nothing. I barely had two pennies to scrape together. And with each soul crushing failure, the fire that I once felt slowly died out until. Oh no, that's not. Yeah, so yeah, it slowly died out until I was left to a shell of my former self. That should be reworded slightly. I'm going to reword that later. Until I was left something like feeling like a shell of my former self or something.

Just again, that's not succinct. And it needs to be succinct like that. That doesn't flow to me and that's why I hesitated. And this is a good thing to practice. When you read copy, if you hesitate, the reader will almost certainly hesitate as well. So if a sentence makes you think, is that right? Is that worded properly? Well, other people are going to think that as well. So when you read copy, it should just flow. And if it does flow, you've done a good job.

I spiraled down a path of addiction, apathy, depression, where all I did was binge eat junk food, binge read novels, and binge watch shows on Netflix for pretty much an entire year. But something good came out of all of that. And no, it wasn't the £30 that I gained. See, I tried publishing non fiction books in the past, and though I failed miserably at it, I knew there were people out there generating passive income. With Amazon, kdp and with all that time I spent watching and reading stories, naturally my mind began to wander. What if I could make money publishing fiction books and finally live life, Live the life of freedom I'd always dreamed of? That question led me to discovering the simple four step recipe that I'm about to reveal to you today. Now I know that your time is valuable, so let me dive straight into it. And I'm just going to clean that up a little bit as well. And I'm going to change it to say something like, you know, what if I could make money publishing fiction books and finally live the life of freedom I'd always dreamed of? That question led me to discovering the simple four step recipe that, that I'm about to reveal to you today that went on to make me millions of dollars over the preceding four years or something like that, just to tie it back to the promise and the result. Okay. And then we say this.

And then we get straight into the, the teaching part of the vsl. So that's just a little excerpt there from a VSL that I've just been writing with one of my clients. And it's not fully finished yet, but it's about 90% of the way there.

And can you see how we're saying things in that copy but without kind of directly saying them, if that makes sense. That is professional, persuasive copywriting. Now I just want to scroll back up, cover the red aspects with you. So this first thing is a unique pattern interrupt and a big promise. A pattern interrupt is basically something that stands out and grabs your attention and sometimes sounds a little bit weird as well. So this is a WI fi router. What are you talking about? This is a slice of bread. Now, definitely, what are you talking about? And over the next seven minutes, every. And that's very important because seven minutes, this is not, it's not a seven minute PSL. But we say it's seven minutes because if we said in the next 21 minutes, people would think, oh my God, 21 minutes. You know, I've got, I've, I've got to do this, I've got to do that, I've got a meeting in half an hour to get to. But seven minutes, it's like, yeah, I can give you seven minutes, no problem. So even that is very specific. The next seven minutes, I'm going to reel the best thing since sliced bread root. Right? Ah, now the pattern interrupt makes sense to making your first 10,000amonth online. Big promise. You want to make 10k a month online. That's what this is about next. And you're going to see this all the time in well written copy without what they hate, without what they've tried before for relatability. No, it has nothing to do with the, this thing you've tried. It's got nothing to do with that thing that you've tried. Right? Because when people think that they've done it before, you're going to lose them, they switch off immediately. This goes back to new, right? N, E, S, B. It's new, right? And it's safe. This is not like the things that you've tried in the past that let you down. In fact, this is drop dead simple. So it's easy, it's new, it's easy, it's safe, it's big nesb. So can you see how that's coming together here? All right? And then we're enticing them with what they want to do themselves. And then we're saying, look, this is not just me, others are doing this too. And you can do this too. It's safe. I've done it. My client has done it. This client has done it. You can do it, it's safe. Right? Then we're saying, you can trust me. I've just proven that I'm telling the truth and I've now given myself authority by showing you on my phone live that I'm making whatever money that I'm making. Again, it's safe and it's big. Right? You can do this too. We've re added the big promise and we've really tied it together to help them see that you can achieve your dreams here as well.

Then this is very powerful. I've tried everything you've likely tried. That builds relatability. This works. Other things don't. So by saying, look, I tried trading, I tried dropshipping, I tried this thing, I tried that thing that you've probably tried as well. But this worked and it will probably work for you too. And now you're thinking, oh, wow, I've tried all those things and failed like you have. I relate to you. You've had a breakthrough with this thing. Wow, maybe I could have a breakthrough with this thing as well. So can you see what we're saying without saying it there? So in your copy, you're not going to write something like, I tried all this stuff that you've probably tried. Can you relate to me? I promise this works, this works and it will work for you. You can't say that. So you've got to say in this way. And again, I've done it so you don't have to. This really works. This may be your way out. That's the frame. That's what we're really saying there. So that's just one little piece of the puzzle for you there. That's some real life copy that's about to go out to market and hopefully you can see why it's written how it is. And hopefully you learned a little bit there from my comments through reading that. So let's move on to stage number five together next.

Okay, so just two more things to cover and what I'm going to get to after this is really, really, really going to help you guys. So stage five, here are some phrases and sentences to include in Your own copy. And you don't need to use them all, you don't need to, they're not in any particular order. These are just words to use in case you get lost, just to kind of guide you, right? And again, you can use existing copy for reference and you can use these for reference as well. So get ready to take notes. Feel free to screenshot these, write them down. You can pause the video now if you need to. I'm just giving you this because when I used to struggle with finding words, finding phrases, finding hooks, finding lead ins, you know, I think this is just going to help pull it all together for you. And also do you recognize any of these sentences from the VSL that we just covered as well? So this is to begin some copy. What's up? Name. Hey, name or honestly most of the time I just start my emails with the first name tag. So it just pulls their first name.

X has only one big downside. Then you frame the downside as a positive. So for example, now learning to sell books on Amazon, it only has one big downside and that downside is all of the money you're going to have to manage in 3, 6, 9, 12 months time. So maybe start thinking ahead about how you're going to invest all of the capital that this is going to lead you to produce. So it's, you know, downside but actually the downside is what people really want. Imagine this for a second. Just think about this. When you say that to a human, the brain subconsciously starts viewing what's being said in your head. So it's very, very powerful to say that. Have you ever thought, have you ever seen same thing as imagine? Would you say that? Would you agree that it's the reason that, you know, this is the reason why is is a great thing to use as well. Can we agree that? Would you agree no one else does not, not even X does. This almost stopped me in my tracks like we just talked about in the vsl and no, this has nothing to do with, with those other things that you've tried and failed at. This is a great one to use. I know the impact this can have because when you say that in the right way, in the right context, in copy, it kind of glues everything together. So you might say, you know, I worked with this person, I worked with this client, I've done this for myself, I even did this for my little brother. I know the impact that this can have and that's why I'm here to share this. That's why I'M so, you know, that's why, you know, I'm so intensely trying to share this with you. This is not X. It's not X or it's not even X. Again, similar to the. No, this has nothing to do with. Have you ever experienced. Again, it gets you thinking. Picture this. Imagine this gets you thinking. Who would have thought? Gets you thinking. I didn't know what to do. One simple reason why I have no other choice. What if I told you that this left me so stunned, but so right. That's another framework to use there and to practice with all of a sudden within 24 hours. Not ideal right. Now, here's a task for you to do. After you've watched this video today, go and read some sales page copy or some email copy and see if you can spot any of these sentences in there and understand what, why they're being used and what's really being said and how these things link parts of the copy together. Okay.

Next, let's move on to stage six and here's a plan that I've created for you to be able to get good at this. Read emails every day. Read sales pages every day. Write one email per day and repeat. Remember, you've got to commit to this. You've got to read emails daily. 3, 5 emails, sales pages, listen to ads, analyze them. And then what I want you to do after that is just write one email a day and just repeat it every single day. Practice makes perfect. Okay, guys, the more that you try and fail, you will eventually get this right. And again, it's just like going to the gym. It's just like building a muscle. It happens over time. Again, if you've ever wondered how that big guy in the gym got so much big muscles, he put in the reps and you're going to have to do the same thing. If you want the big muscles, you've got to do the same thing. And there's really a formula for getting good at copywriting, and it's this. Take action, keep learning over time.

Keep taking action, keep learning, and do not stop. And you're going to get better and better and better and better. Now, finally, I mentioned that I wanted to give one of you $100. There's actually a couple of bonuses that I want to share with you guys. I just want to say, well done for making it this far into the video. For making this far. For making it this far. I want to share something awesome with you. I want to give you the best chances of success moving forwards. So I'm going to give one of you $100 and I'm going to also give you access to my business development training program. And this program alone has made people millionaires. No bs.

The training program is pretty much everything I've ever learned over the last eight years. It's an insane program. If you've ever seen a testimonial, it's from the program. I'm also going to give you a free 45 minute consulting call with me. And I usually charge £2,000 an hour for those consulting sessions. And some of you who watch this have probably bought one of those sessions with me in the past. All you got to do to get all of that is share this video with a friend and comment below and then get them to reply to your comment. Just saying something like thanks for the referrals. So I know that you actually did share the video with them. I I will then write out all of the usernames of you guys that do that. I'll put the names in a hat and then in about two weeks I'll draw a name out, I'll post it here. I'm going to wire you a hundred dollars. I'm going to enroll you in my program for life lifetime access and we'll arrange our 45 minute call together as well. So about two weeks, maybe three weeks from now, I'm going to come back and I'm going to do that and I will reply and I will pin your comment to the top as well and that will give you some exposure on your YouTube channel, if you have a channel. So guys, thank you so much for watching the video. I really appreciate you tuning in. Share this with a friend, comment down below, get them to reply to your comment. I'll come back here in a few weeks and hook one of you up. Any questions, hit the comments section and I'll see you back here soon.