How to make a lot of money but barely do any work for it

Hey guys, it's Will. And in this video I want to. That really threw me off getting that bloody microphone then really threw me off. Anyway, I want to talk to you in this video about how to make a lot of money but barely do any work for it. I know what you're thinking, that's B.S. but bear with me because I'm about to prove that, that it actually isn't. And it is real and it is true and it is doable. And not only am I living proof of that, but here's the thing, here's the thing that inspired this video. So about two years ago, I was in a mastermind. And for those that don't know what a mastermind is, it's basically a group usually of higher level entrepreneurs. And you meet to talk about what you're all doing, what's working, what isn't. You share ideas and you help each other grow. It's usually an in person event, typically once every quarter.

That's what it is. So I was in this mastermind with a guy called Sam Ovens. He was like the leader. Sounds a weird way to put it, but he was the founder. I think founder is a better word than leader. But he was the founder of that mastermind called Quantum. And it was $36,000 for, for the whole year to be in that. And I was in there with loads of great people, loads of really people that are massive nowadays. There was one guy that was in there with called Dan Bolton, and I hadn't actually heard from Dan for a long time. And then a YouTube video popped up that I saw about two days ago. And he was talking about how much things have changed in the online education world. World. So for those of you that don't know, the business that's made me over $20 million was an online education company. It allowed me to win this 10 million award. It allowed me to sell the company to a private equity firm for millions of dollars in the end. That was about four months ago now that that deal closed. And Dan's YouTube video was all about kind of two things. Number one, how much things have changed in terms of specifically pricing and workload. And we'll talk more about that in, in a second.

And also how little he's working to make the most money that he's ever made. And the reason it resonated with me is because I am working right now the least I've ever worked. And I'm making the most money I've ever made in my life.

Now. I actually had an idea for A video like this a few weeks ago, but I decided not to make it because I know how skeptical this video title is going to make people. But as I always say, the truth is the truth. I am working less than I've ever worked. I'm working right now about five hours a day. So 5, 10, 15, 20, 25, I take. And I take two days off. I take Sundays off and Tuesdays off completely. So five days a week, 25 hours a week, about 100 hours a month. And I'm making as of this month, so January 2024, this month. We're not at the end of the month yet, but we've already made about. Well, I have made about $170,000 in cash. Cash collected after tax. There's no tax in Dubai, so I'm tracking to make about a quarter of a million dollars cash collected after tax that will go into my bank account this month. Okay. And I'm working about 100 hours to make that. So I don't. I don't know what that math is in terms of 100 hours to make a quarter of a million dollars in one month.

But nonetheless, when I saw Dan's video, I thought, he's pretty much doing what I'm doing, which is. And I'll just tell you guys exactly how I'm doing this, by the way, so that you can kind of move in that direction and almost copy me. So I believe.

That.

Recurring High Ticket is, in my opinion, it's the most efficient way of selling online education. Because here's the thing, for the last three, four, five years, give or take, High ticket.

Is a great way to run an online education business. And by the way, for those of you who don't know what High Ticket means, it's essentially any price above 3k. I would say, some would argue above 2, but I would argue any price above $3,000.

Now, every. Well, not everyone. Not everyone. That's not true. More or less. Every friend of mine and client of mine that runs an online education business charges High Ticket. Not all, but nine out of ten. Okay, 95 out of 100 sell high ticket. But here's the problem. And I learned this in my old e learning company, and this was one of my biggest learnings. So let me share this with you guys to help. Help to add as much value as possible. One of my biggest learnings.

Was how horrible it is to start from zero at the start of every month. So we were having great months, but. And it was. It was pretty consistent over the years as well. It Was very consistent. But nonetheless, every first of the month it's like, right guys, let's go again now. No recurring revenue, no money predicted to come in. And that can be, can be frustrating sometimes. I remember there was a lot of times where we'd have no sales for, and I know this sounds stupid now, but one or two or three days you go without any sales when you're used to, you know, that predictability of the revenue. And I know that's natural, we all get that looking back. But when you're spending the money that I was so at the height of the business, I was literally spending about $6,000 a day on ads. So when you don't have any sales for two days, you're down 6,000 one day, okay? This, that happens, you're down 12,000 the end of the next day. And then you're thinking, oh shit. Fuck yeah. Well, we need to turn this around. On rare occasions, no sales for a third day, right? Well, now, you know, I'm down $18,000. I'm in the red $18,000. And then inevitably a sale comes in, you know, and our price point back there was eight and a half K. So eight and a half comes in and you're like, oh great. You know, and then two more sales come in. You're like, oh, thank God. You know, but anyone that's ever ran a high ticket info company spending a lot of money on ads will know. I don't, I don't think you can get it until you've, you've been there. Because I know some, some friends of mine and we, we used to talk about this all the time and we would say, oh, I'm having one of those few days right now. Or you're having one of those few days right now. And it can be.

It can be scary. It can be scary. That's the truth, you know, but this recurring high ticket thing, so two things. Number one, recurring high ticket is a game changer. Get. Oh God, I wish that I did this sooner, man. Wish I did this sooner. It's so nice because I've got like a list now of my clients, all with the dates that they are gonna renew for the next month. And it's all high ticket. I've got over.

How much have I got right now recurring. I'm gonna do another video on this. I'm gonna do a proper video and show you the numbers, show you the clients, show you my stripe and all of that stuff. So I will, I'll save that for that specific in depth video. Right. But I've got six figures recurring.

Like by the end of next month it should be multi six figures recurring because we're very close to that now. And it is so nice because you know that not all, like, I mean I know that a small portion of that is going to churn, but most of it isn't. So the churn might be 10, 15%. But I know for a fact if I turn everything off, stop taking sales calls, blah, blah, blah, blah, I'm still gonna make six figures cash for the next, you know, at least few months.

And this is what Dan was talking about. So Dan was talking about recurring high ticket number one.

And doing one to one coaching, but charging a high price for your time and reining in that time in a few different ways. It would be wrong of me to go deep on his business model because I don't know everything about his business model. But I do know that it's extremely close to what I'm doing. And I thought I was the only one. So I was thinking recently like, wow, everybody else is still doing one time high ticket and starting fresh every month. Massive sales teams, you know, just churn and burn style. You know, I'm not saying they, they churn and burn their customers, I'm not saying that. But it's like a churn and burn model. It's like one in, right, you go away now because you're never going to pay us again. Next one, right, you go in, you know, you don't know you're never going to pay us again. No back end for most people, which is a big mistake in itself, but we won't go into that here. But recurring, you've got to take care of the client or else, I mean, you've always got to take care of the bloody client. But it's, it creates this attachment that I've never felt before and it is awesome. And I actually think that's why so many of my clients, in fact all of my clients so far, I've never, so far as of me making this video, I've never had a refund, I've never had a charge back. I've never had an unhappy client, I've never had a client say anything bad ever. So I mean, granted I've only worked with about 70, 80 people. So it's, you know, it's not, not hundreds, it's not thousands. But nonetheless, I think that that's why I, I'm more incentivized now because if I know that I take care of them as I do And I look after them as I do and I get them awesome results as I do. Then they are going to keep, they're gonna stay with me, they're gonna stay with me and stay with me and stay with me. And I can keep helping them build, keep helping them grow, eventually help them to exit as well. Which is why I've just called my new company build, grow and exit.com because that's why I help people to do those three things.

But it's just such a great model. And coming back to the point of this video again, I know that the title is highly cheesy, but it is true. I'm right now I'm making more money net than I've ever made by a long stretch and I'm doing by far the least work for it. Like I don't have any team meetings at all, any call reviews at all, any hiring at at all.

Like just five, sometimes six hours a day. On average it's about five hours a day, 25 hours a week. I have two full days off. All Sunday I'm off, all Tuesday, I'm off. I can take holidays pretty much whenever I want as well.

So it is just such a good model and I believe that, I mean my clients are starting to do this. I've just taken on a brand new client yesterday who helps people to prepare their company for sale and then sell. So he's going to be awesome. I can't wait to help that guy. He's going to do so well. So well. So I'm super pumped that he came on board as a client and he's going to do the recurring per month as well instead of one time. And he was going to do one time. He came to me, he was like, right, I'm going to do this fee. I think he was going to charge like 4k for 12 months. And I was like, thank God we're working together mate, because I've just made you a lot of money by stopping you doing that because that is very stupid.

So yeah, I really think that recurring high ticket and I actually think one to one. I think high ticket, one to one. I really do man with. For me right now I've got a few different options to work with me. One of them is group.

So basically I do two, two hour group calls every week and then no matter whether I've got 5, 10, 20, 30 clients in that program paying the monthly recurring fee for as long as they want to stay.

I can have five of them or 30 of them or 50 of them on that call and in that two hours we can get a lot of work done. And it means that no matter how many clients I've got, It's still only four hours a week, right? So whether I've got five people paying the fee or 50 people paying the fee, I still only work those four hours. And it's actually more fun. The more people that are on those calls, the more fun they are. Like, they are seriously so fun. If you're a client of mine and you're watching this and you're in the group program, you will know how good those calls are. You can learn from other people, watch other people building their businesses. We had a guy on there, Darren, and Darren, if you're watching this, you're awesome, man. I'm so happy to have you as a client and you're doing so well. This guy Darren, he's been working with me for two weeks and he's made £31,000. And he came on the group call yesterday and shared that story with me and with all the other clients. And then a couple of the other clients messaged me afterwards and they were like, dude, it's so good to see how well Darren is doing. It's so good to see how well John is doing. John's done like. How much has he done? He's been in for about three weeks, four weeks, and he's done 12K.

Something like that. He's done super well as well. So the clients all get amazing results. It only takes me four hours a week. It's very, very scalable. It's recurring, it's fun, it's fulfilling, it makes me happy. Like I go on those calls and I get off them happier and more fulfilled than when I went on them. It's just so good, man, it's just, just so good. And then the one to one is also something that I absolutely love. But for the one to one I charge a hell of a lot more. It's like almost triple the price, I think. No, it's not. Yeah, well, it is. It's almost triple the price for one to one. Now that does take my human time, right? And when I say I do about five hours of work a day, it's because I do about five client calls a day, more or less. Some days three, some days five, some days one, you know, with the one to one guys. So that is really all that takes up my time. Like if I didn't do the one to one, then I'd be working four hours a week. Well, making these YouTube videos takes me half an hour a video so you could add that in. But yeah, without the one to one, I'd be working literally about six hours a week. Like no shit. And making six figures cash per month. It's just fucking mind blowing to even, you know, it's just mad compared to in my old E learning company. I used to work like eight hours a day, ten hours a day. You know, back when I was building it and running it, you know, that got less as I prepared it for sale and sold it. But when I was in the trenches back in 2019-2020-2021-2022, I was, I was working, I was working.

Non stop. I even avoided getting a girlfriend and getting friends and going out just so I could work more and grow more. She just mad. But.

So anyway, the reason that I'm making this video is for two, two main reasons. Number one, I want to, as always, I want to inspire you guys.

And I want to show you what's possible. Because hard work does not always translate into success and money. It doesn't, it doesn't. Leverage translates into growth and income and so on and so forth. Okay, so hard work isn't always, I mean, just think about it. Taxi drivers work so hard, you know, just all, all, all, all jobs, you know, restaurant workers.

Solicitors, I don't know, lawyers.

Personal trainers, just whatever else. Just like normal jobs. People work so hard and get such shit money.

And then, you know, Dan is out here making seven figures a year in a few hours a week. I am out here making multi seven figures a year in like 20, 25 hours a week. Five, five hours a day, Sometimes less, sometimes a little bit more. You know, it's the, it's the model and how the model is structured and engineered that leads to this outcome. This is, this is one thing that I've learned. Like you don't know what you don't know. And this is why I make these videos because I want to share with you guys, I want to reveal to you guys how the money is really made, how the money is being made. And I, I do what, what I share, what I teach. I'm doing this, I'm in the trenches doing this right now. So I was saying this on the group call last night. I was saying you guys are watching me build and grow as I'm helping you and sharing with you what I've learned over the last seven years and what I'm learning right now as well. And I guess, I guess my clients are proof of that as well. Because let me tell you this. I'll use Darren as an example. I might even show you the WhatsApp actually, just for proof. But I know that he's doing me a testimonial. So the testimonial is going to be on the William Brown Testimonials channel in about a week from now, if not sooner from him. But he's been a client for about two weeks of about 14 days. And in that 14 days he's. I don't know how many hours he's worked. I'd like to give that to you in this video, but I honestly don't know.

I wish I knew that, but I don't. But it's not taking him much work to make that £31,000 cash collected that he's made. And he'll make a hell of a lot more in the next two, four, six, eight weeks as we, you know, build out his funnel structure, build out his sales process, get paid ads turned on and all of that stuff. He's got a 50k a month, 100k a month business that we're building right now. We will build that, no doubt about it. That will get done. It is getting done.

So when you're in the right vehicle, this is, this is one of the number one things that I've ever learned. The vehicle is critical, right? I'll give you a few examples. If you were a barber now you can make. My little brother is a barber. And that's why I'm going to use this example because my little brother is a full time, extremely talented barber. But even when he works his ass off, he ain't making above 5,6k a month. Even if he almost kills himself and works 12 hours a day, which he does. Ollie, you work very hard, buddy. I'm. You're awesome. You're doing super well. But the vehicle is limited, right? Now Yesterday.

I made.

5, 6, 7, 8. I made. Let me just. Oh, fuck it. No, it was, I'm sure it was eight because someone paid a mastermind payment plan for £5,000 and one new, I think one new client came on board or something like that. I made about ten grand yesterday. Pounds, right? And.

You just can't do that in almost all of the jobs. You can't make 10 grand in, in a day.

You can't make 100k in a month, 200k in a month. You know, it's just not. The constraints of the model don't allow it to be possible. Same as if you were a taxi driver. And let's just say you're an Uber driver now, you've only got 24 hours in a day and you're paid per trip. So maybe you could get someone to do the driving for you and take a cut and stay at home maybe. But even then, I guess the only way to scale that is to own Uber. If you own Uber, you chill in the office and all your drivers go out and do the driving and you just take a cut. So that's the scalable model. But if you're an Uber driver, you, there's only so many hours that you can work and drive before you need to sleep and rest. So you know, barbering, you're limited by the vehicle. Taxi driving, you're limited by the vehicle. Even as a lawyer, charging by the hour, you've only got 24 hours in the day, can only charge so much. So you're limited by the vehicle. Online education, especially in a group setting, like I told you earlier, like I can.

I mean like I said to you earlier.

I will make roughly $250,000 net cash after tax take home income this month. Maybe a little bit more, maybe a little bit less if we do super well, if you be closer to 300, if you know, if we, we get lazy and things slow down 200, something like that.

But you just, this, this model, this vehicle online education, especially high ticket recurring, it's just the best model down from taking equity in companies. I think that's the next level up, you know. So I'm not saying that this is the best model on planet earth. I actually think that taking equity in companies, I mean I, I will do that in the future. I want to start a private equity firm in the future, not right now, but I will eventually do that.

When the time is right. And that's kind of the next step up in terms of leverage because then that's just, you can go so, so much further, so much further with that. So much further and make so much more money. There's so much more leverage in that, that equity model. More work but, but more leverage in my opinion. But if you just want to make 50k a month, 100k a month, quarter of a million a month, this, this is the model you are looking at, the model.

One person I've got, it's me and two members of staff right now. And both of those staff are just sales reps. I say just sales reps, they're awesome. If you guys watch this, I love you. I'm so happy and thankful to have you on the team. I don't mean any offense by saying you're just sales reps. You're not just sales reps. You're amazing and you're great members of the team. I love. I'm very thankful to have you. But in terms of a org chart, in terms of a team structure, it's me, two awesome members of staff that are basically just very good friends of mine and we just do what we do.

So the profit margin for me right now, I pay them 10%.

And there is payment processing fees, which I believe are like two and a half. So that's 12 and a half percent, maybe 1 1% for all the softwares and bits and bobs. So the profit margin is like 87%. So, you know, touching on 90%. So for every hundred thousand made, I personally put like 87,000 in my bank account. And it's recurring as well, which is. Which is amazing. It's only amazing if you've got a good product or service. If you don't, people are just going to churn. But I'm lucky because it seems like only great people choose to work with me. Like, all the clients that come on board are awesome.

That I'm lucky enough to work with. So for any of you that are clients that are watching this, you're awesome. I'm so happy and thankful that I get to work with you, by the way. But, yeah, so there it is. How to make a lot of money and barely do any work for it. Like I always say, the truth is the truth. Look out for my next video, where at the end of this month, I'm going to document the month and I'm going to share with you guys everything. I'm going to show you my stripe, any other transactions that come in, because we do do PayPal and bank transfers and crypto. I'm going to show you that as well. I may even show you my bank account and go to extreme levels of transparency just to. Because I like to prove everything and be open, be fully transparent. So I will do that for you. I'll tell you how many clients I've worked with, I'll tell you the exact cash number that we end on and all of that stuff. So stay tuned for that. That video will follow this one soon, in like a week or two weeks or something like that. But just know, guys, I really hope that this video inspires you, you know, because this stuff can be done. You can do it through my YouTube channel. I'm sharing everything about the model, how it works, how it's built. I'm giving you the playbook guys, and just adding as much value as I can. So I really hope that this video helps and pumps you up and inspires you and gives you some ideas. If it does, I'd love if you'd leave me a comment below. Let me know your thoughts, let me know any questions. If you have any video suggestions, by the way, let me know and I'll happily make them for you. And that aside, guys, I'll see you back here shortly.