I made $466K from YouTube in 30 days, here’s how (with proof)

Will Brown shows how he made $466K in a month running a high-ticket coaching business. His model: organic YouTube and daily Instagram reels funnel people into Zoom calls where he sells expensive programs. He kept $417K after expenses with a team of five.
Questions this video answers
$466,000 cash collected
About $417,000 net profit (he also cited "just above $410,000")
He states roughly a 4–5 million USD annual income run rate (implied from monthly figures).
About five (two coaches, two contractors — copywriter and media buyer — plus a virtual assistant).
One YouTube video per week and one Instagram reel per day.
Chapters
Hey guys, it's Will. And this video is for you. If in 2025, you just want peace, profit and purpose, because last month I made $466,000 cash collected with just above 410,000 in net profit by basically just talking to people and giving them advice online. And making that money was easy, genuinely, and more importantly, it was fun and it was fulfilling. Now, first things first. Whenever anybody on the Internet tells you that they're making that much money, you'd better fact check them. You better fact check them. So I just want to share some proof with you on screen right now and just actually show you inside our payment processors. So let me just play this for you very quickly. Hey guys, it's Will. I'm just putting this quick video together in regards to documenting last month's sales. So you can see here in Stripe, you can see this is real, by the way, because this is, as far as I'm aware, it's not possible to do this on Photoshop. 217,000 pounds, which I believe is about. I think it's $292,000 at today's exchange rate. And over here you can see Mamo pay. And if you add all of the November income up, it's about 280 or 290,000 AED, which is about 80 or so thousand dollars again at today's exchange rate. I'll write the proper figures in the word doc for the video. But again, as you can see, it ain't Photoshop, it's or else you can't, can't do this.
So there we go. Now there's only one thing missing, and that's the bank transfer and the crypto side of things. Obviously, I'm not going to show you my bank live on the Internet for all to see. But if you are a client or you become a client in the future, just ask me a call. And I've got no problem at all sharing the bank account with you privately on a call. So feel free to ask me and I'll show you that in the future. But the crazy thing here is actually not the amount of money, it's that I made that money without a team of 10 or 20 or 30 plus employees, without having to spend tens of thousand dollars on paid ads, without taking a single sales call, without any team meetings whatsoever. Seriously, without a single nightmare client, without a single refund request, without any special bloody systems or processes, without having to work more than 25 hours a week, and without having to go viral or get hundreds of thousands of views Online either. And it ain't just me doing this, guys. I've got a knitting client doing about 18k a month. I've got a stop drinking alcohol client doing about 85k a month. I've got a real estate client doing doing about 60k a month. I've got a how to get 6 pack abs client doing about 130k a month. And I've also got a communication and speech coach client, coach client doing about 70k a month amongst others in every niche that you can probably name or even imagine. Okay, now the reason that I'm making this video is because I didn't used to know that a business like this was actually bloody possible. So for those that maybe don't know this, I used to own an E learning company that I grew from zero to $16.4 million over six years. And I then sold that company last year to a private equity firm in America for multi seven figures. And that business was tough. That business was tough. I had a pretty large bloated team of 18 members of staff. I had management in place, I had daily team meetings. I had a profit margin of about 35% towards the end of that company. And at one stage I was spending $6,000 a day on paid ads, which was stressful to say the least. And towards the end of that company I remember thinking, man, I've created a monster. And is this level of management and meetings and stress and strain and complexity even worth it? And this is the main problem that I've now solved. And I call it Frankenstein to fun. See, I kept adding things to that business over the six years that I owned it. And it became a Frankenstein that controlled me. Instead of me controlling the business, it was pulling me in all different directions. It was stressing me out. And in the end it caused me to just fall out of love with the business. And that's the reason that I exited as well, because it was no longer a joy. And I knew that I'd made a mistake somewhere along the line. And it took me selling that company to then ask myself a question to turn things around. And that question was this. If I had a hundred million dollars in cash right now and I never had to work another day in my life, what would I do for fun every day if I could just, just do anything? So I sat there in the cafe downstairs in this building with my journal. I wrote out the question and I answered it. And my answer was talk about business. That's what I wrote down. See, I don't love stress. I don't love having a huge team. I hate team meetings. I hate spending tens of thousands on paid ads. But I do love just doing business, being creative, helping other people with business and the likes. So I thought, well, I'm just going to do that. I'm just going to keep it simple. I'll do what I want to do and just see what happens. So I created an online training program with videos that teach everything that I know and I've learned from actually doing this over the last seven years. I'll get on Zoom with people one to one, and I'll help them and I'll give them my WhatsApp for any quick questions or voice notes between calls. That's it. Just what I wanted to do and what I knew would help people the most. And it's that simplicity and joy and doing things for fun that's created this sense of peace and certainly profit and also certainly purpose that I've got right now. And that made me that $466,000 cash collected with just above 410,000 in net profit last month. And, man, I just feel like I've got the best business and the best clients and the best income in the bloody world right now. It's just insane that a business like this is even real. And it is real, which is why I'm making this video for you. And I know that I'm not the only one that wants this. So I want to share a message with you that I got yesterday from one of my friends that actually inspired me to make this video. He's built himself the same kind of Frankenstein business that I had. So huge team, tiny profit margins, handcuffed to daily team meetings and stress and strain and all of that. And he said what many, many people in this space, in this industry are beginning to say. So you can see his message here. He said, after scaling up the done for you and the done with you, I'm exactly at the point where I'm like, what the hell am I doing? Yes, it made us some money, but the team expenses got to me and I'm still less profitable than I'd like to be. Plus, I've been more disconnected from the clients than I've ever been with this offer since bringing on customer success managers and really pulling himself away from delivery. And you can see here, he said, Heading into 2025, I just want peace, profit and purpose.
He had way too much complexity, way too much stress, way too low profit margins. And just like me, he realized this just ain't worth it. It just ain't worth it. So I thought, let me make a video for him and also for all of you, for everyone else who wants to do what I'm doing now with my peace, profit and purpose business model. So what exactly am I doing? How does this new peace, profit and purpose driven business model that I'm operating even work? How big is my team? Where do I get all the customers from? And what the hell am I doing with the almost half a million net profit that I'm making every month? How am I spending that roughly 4, 5 or so million in annual income that I'm actually producing from doing this haul, talking to people, giving them advice online thing here from my office in Dubai, overlooking the the ocean and the yachts down there behind me. Well, the first thing is peace. Okay? You decide how your business operates, how you help people, what you do and don't do, what clients you accept or turn away, and you decide what you help them with. Not Frankenstein. Okay? So what's your valuable passion? Do you want to coach people one to one in a group setting? Just have an online course?
How many hours a day or how many hours a week do you want to work? Well, you decide this and that creates peace. Okay? So that's number one. The second is profit. So you decide what you charge, whether it's one time high ticket, whether it's recurring high ticket. Like me, it could be 1k, like my knitting client, it could be 5k, like my communication client, it could even be 12k, like my real estate client. Whatever you want to charge for your value, you charge it. And this way only the right people will pay it and work with you. Okay? So that's the second thing, you decide these things and that creates the profit. The third thing is purpose. So ask yourself that same question that I did. If you had $100 million in cash right now and you could help people with whatever you want to do, however you want to do it, what would fill you with purpose? What subject? What format, what niche, what people? Well, you decide this and that creates the purpose side of things. So that's number three. And with those things in mind, with those things decided, here are the four main operational parts to one of these businesses. These are the components of the machine that allow us to print cash whilst keeping things simple and fun.
So the first component is traffic. Okay? So for me, I do one YouTube video a week and I do one Instagram reel per day. That's it. I spend a tiny bit of money on paid ads. We spent about. It was 9.9k last month. In fact, I've got it down here. Yeah, ads. 9K. Yeah. So we'll cover that in a sec. But it's pretty much just one YouTube video a week, one Instagram reel a day, a tiny bit of ad spend which is mainly just retargeting and that's it. That's how I get attention. That's how I have people find me and discover me. Okay. Then I send people to an explainer video which explains how I can help them, which is actually very similar to, to this video. I may even use this as an explainer video in the future. Then people book in a zoom call where again, we decide if you're a good fit for us. You decide if we. If I am a good fit for you. And if you are, we work together. And then I provide you with value, which is either a group coaching program, one to one coaching program done for you, coaching program, or even an in person event, one of those four, or in rare occasions, even a combination as well. So that's it. That's where we get traffic. That's our sales process. That's how we convert people. That's the value that I provide. And no, there's no community, just the online course and the coaching calls. There's no support tickets. We don't do support, just the online course and the coaching calls. And there's no high pressure closing either. Honestly, I don't need more money. You know, I.
And I'm very happy and bloody thankful to be able to say that, but I only want to work with people that want to work with me and I only want to work with good people as well. It's immensely rare that we get someone that's not a good fit. But there have been a few instances in the past where someone's come in, I've had the first call. Just doesn't feel like a good fit. And I just, just refund them and kick them out essentially. So there's no closing. It's just we get on a call, we see if we're a mutual good fit, and if we are, we work together. It's really that simple. And then there's the logistics. So our mission statement behind my company is make money, have fun and help people. Now, when I'd sold my last business, I was walking around my apartment one day just thinking.
What do I want?
Where do I want to go next? Why? Why don't I just go to Bali and stop and just chill? And I just thought to myself, well, I want to make more Money, because I want to build more wealth.
I want to have fun, because if I'm not having fun, then what's the bloody point? You only get one life. And I want to help people because if I'm not helping people, I feel empty and I just feel purposeless. So I thought, right, well, that's the mission statement. Make money, have fun and help people. And we absolutely stand by that. Then you have our current team structure. So at the moment, I've got two coaches that help me with the discovery calls and I've got two contractors that help me with the done for you program and that's a copywriter and a media buyer. I also have a virtual assistant as well, which I should have written on here, but that's it. So five members of staff. So simple, so easy. They're all brilliant, great, awesome people. And finally, fun. If it's not fun, I just don't do it. So if I get a client that I don't find fun, I, you know, kick them out in the kindest way possible.
If I, you know, these videos, I love making these videos and the day that I don't, I'll stop making them. I love the coaching calls. I love, I just love it, man. I love looking after clients. I love helping them build and grow and get results and learn. It's just the best thing in the world. And if I ever don't find this fun, I will stop doing it. I will stop doing it. It might be a year, it might be three years, it might be five years, it might be never. And I hope that it is never. But fun is absolutely critical. And finally, here are the approximate financials. So, and this is last month, by the way. We paid about 20k to the closers, to the coaches that help us with the calls. And by the way, not all sales come through the closes. A lot of the sales come through Instagram direct message. A lot of the sales are recurring because we charge recurring high ticket. Also, payment processing fees were 12k or about 12k. And bank transfers have played a big part in helping us reduce that as well.
Paid ads agency cost us about 7k. US software, calendly click funnels, Hiros cost us about 1k. We spent about 9k on ads. And I live in Dubai, so there's no corporate tax, there's no income tax to pay it all, which is nice, is helpful. So 466k cash collected, minus 49k expenses leaves 417k net profit. I'm pretty sure that's correct unless I've Been an idiot there. Which is roughly an 88% profit margin. Again, these numbers are not absolutely dead on. I don't have the P L back for my bookkeeper yet. I was going to wait, but I didn't want to wait to make the video, basically. So these are pretty much dead on, but they're not, they're not exact. And neither is this, but it's, you know, this is 95% correct. Okay, so that's how we do it. And it's also what we teach to the amazing, awesome clients that I'm very bloody lucky and very blessed to be able to work with and who've been getting some pretty insane results using this stainless steel business model. So if you haven't seen this yet, I've got a whole YouTube channel full of testimonials from the people I've, I've worked with, some of them you might, you might know, you might recognize Nero Knowledge, Mike Thurston, Charlie Morgan, Jack Hopkins, Liv Cook, Dr. Michael Diamonds, Faith Mabel Wanger. Who has the best surname probably on planet Earth, Evan Vance. I've been able to work with some really great guys and help them build great businesses and scale very far as well. So I mean I've worked with cycling coach who's doing about 40k a month currently, a rowing coach who's doing about 60k a month currently, real estate coach who's doing about 100k a month currently, really a branding and fitness coach who's doing about 150k a month currently, manifestation coach who's doing just touching on 200k a month currently, and also a communication Coach doing roughly 100k a month currently, just just below and all those guys do to make that money is literally what I've shown you above. There's no secret to this stuff. I've just literally given you the full model a second ago. Organic traffic, little bit of paid ads, little bit of paid ads, but not a lot. Explain a video, zoom call, high ticket and then just talk to people and give them advice. Peace, profit and purpose, monstrous profit margins and lots of fun and freedom as well. So as you can see, what's working best right now is not stress and worry and fear and bloated teams and tons of paid ads and tiny profit margins and rented mansions or hyper edited bloody flashy videos. I really believe that those days are over.
I really believe that those days, or rather and next year.
I think things are going to move in this direction. What's working best right now is this simplicity. Fun, small and awesome teams. Amazing and authentic courses and coaches and unthinkably high profit margins. Done with ease from anywhere in the world in a raw, unfiltered, that should say unedited, authentic way with a focus on peace, profit and purpose. In with the new, out with the old. Okay guys. And honestly, it makes me so happy and so excited right now to see people finally realizing that you don't need to do what most people do or what most people teach. I think for a very long time people have just copied what they think is working best when behind closed doors. It's actually not. It's really, really, really not. You don't need to spend tens of thousands on paid ads. You don't need to have a 10 or 20 or 30 plus person team. You don't have to do any support tickets. You really don't. We don't do any support. We never have in two years. You don't need to have a community of any kind. I've never had a community for this business or even for my last business I've made touching on $30 million. Without a community. You absolutely do not need a community. You don't even need to do support tickets. If you structured the business in the right way, in the way I showed you, you don't need to do any of those things. You also don't have to do any team meetings. As crazy as that sounds. I found a way to do this at such a simple, lean way and it's just awesome. Seriously, I've done three team meetings this year. You can ask my team when, when you speak to them, just ask them. If you have a call with us, just ask them. How many meetings have you had this year? It's three. Three meetings in 11 months. You don't even need sales reps if you're willing to take the initial zoom calls yourself, which can push your profit margin up even further to 95% or, or higher.
This new online education model that I've created here, it simplifies these businesses down to their core. Creating peace, profit and purpose at a multi 7 figure per year profit run rate. And you can take that income and invest in safe long term investments like real estate index funds that make you 7, 8, 9 a year. Allowing you to never need to stress about money ever again in your life.
Now if you want to, you can invest it in bitcoin and lose it all.
But I'd strongly suggest safe long term investments. This is, this is what I do. And I can't tell you, I cannot tell you the peace of mind when You've got. Obviously I won't say exact numbers, but when you've got 3,5 million of real estate outright and you get the rent. I literally just got a rent check from one of my apartments this morning for almost $20,000 for the quarter. Best feeling in the bloody world. Best feeling in the world. Print cash using this model, put it in safe long term investments and you will never need to stress about money ever again in your life and you'll have the best business in the world. Now, if this video has got you feeling inspired and excited and like this is the business model that you've been looking for and longing for, then you've got two paths to go from here. Okay? Path number one, go out there, go and do it on your own. I've just told you exactly how to do it. I've just laid out the system and I've given you everything. I've literally just told you exactly how it works with no stone left unturned. The only downside is that it will be slow. You're going to make mistakes. You'll have to put money on the line so that obviously the trial and error will be expensive and it'll be painful because that's just the way that things go when you try to do something that you've never done before for the first time. So if you're, if you're okay with those things, with it being slow, making mistakes, wasting money and going through the pain of learning and trial and error, then no worries at all, go and do this on your own. Path number two, however, is for us to go at this together now. It's going to be a lot faster, you're going to make a hell of a lot less mistakes and it's going to be significantly cheaper and a hell of a lot more fun as well. Guaranteed. Because I've done this, I've built two eight figure companies back to back, one after the other. So I know the pitfalls to watch out for and I know the things to do. I basically have the shortcut to making this model work from, from day one. Okay? Now if you are interested in letting me just shortcut your path to success and to peace, profit and purpose with this model, here's what that looks like. Okay? So like I mentioned earlier, I'll give you my business development online training program that will show you how to do all of this stuff and that will give you the knowledge that you need. And when you've gone through that, we will then implement together. Okay? I'll then give you my Private client calendar to book in one to one calls with me literally whenever you like. It's anytime, one to one. And I'll give you my actual personal WhatsApp number as well for quicker communication along the way. And I'll hold your hand. You can even attend my three day in person mastermind in Dubai if you want to as well. I host every six months. So whether you're starting one of these businesses from scratch, or if you currently own an existing online course, coaching or consulting business that's slowly becoming a Frankenstein and you want to strip it back, remove the stress, remove the complexity, and then scale it up to six figure per month net profit using my peace, profit and purpose model. If that's you, I'd really love to help. I would really love to help. If you would like my help, then go below this video, click the link in the description or the book a call button if there is one and book in a 45 minute call with a member of my team. So you can do zoom or you can do a normal phone call and we'll just have an informal chat about where you're at, where you want to get to and if we again if we mutually decide that you're a good fit. If you like what I do, if I like you know where you're at and I want to help you, then I'll welcome you in and we'll get to work together. Okay, but who is this for and who is this not for? Right, well, it's for you if you have a skill, a passion, a talent or some specialist knowledge that you want to share with other people in the world. So as long as someone out there will wants or needs help with something that you can help them with, then you can start one of these businesses. It can be knitting, fitness, E Com, sales, finance, communication, dating, or marriage or divorce, real estate, music, cycling, crypto coding, yoga, agency services. And if you need any inspiration, just head to the testimonials channel on my YouTube and you can listen to people's success stories. After having actually worked with me, I've never so far had someone come to me with a niche that I didn't think could work or that has worked. Okay, so go and check out the William Brown testimonials YouTube channel if you haven't yet. It's also for you if you have an existing online course, coaching or consulting business that you're struggling to grow or that's becoming a Frankenstein and that you want to rebuild in the right way, in a simple, easy and fun way that Maximizes peace, profit and purpose. Okay, so if you're already moving, I can help you basically fix everything and rebuild everything properly.
But who is this not for? Well, it's not for you. If you want to make a million a month, all right, and have 30 or 40 or 50 team members, have to spend 6, 7, $8,000 plus per day on paid ads, have to do constant bloody hiring and firing and ramping and training and daily team meetings and work 50, 60, 70 hours a week building a Frankenstein business that controls you. And then for the pleasure of all of that time and energy and stress and complexity, you're only going to come away with about 100k or 150k a month net profit anyway.
If that right now. Can you scale a peace profit and passion business? Hell yes you can. I made, not too far off half a million net profit last month with mine. Will you ever hit a million a month cash collected with this model? Possible, but unlikely for most. Okay, so if you are dead set on building a business solely to brag about making a million a month and you are willing to go through hell and back to get there, and I've been there and it's, it's not good. I've got mental scars. I'll never live it down. And you're willing to have Frankenstein on your back, and you're willing to suffer 20 or 30% net profit margins and give away 70 or 80% of your income in expenses, then if that's the case and you want that this model, I don't think it's right for you. Okay? But again, if you want just simplicity, just ease, just fun, and net profit is the goal, then this is absolutely for you. Okay guys, so if that is you, go ahead, go below the video, click the link in the description or the book a call button and book in a 45 minute call with a member of my team so that we can discuss potentially working together to help you to build and or grow your own peace, profit and purpose driven business in the coming months. So with that said guys, here's to your success and I look forward to seeing you on our first one to one call. Take care. Until then.
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