l could’ve became a millionaire 10x faster with this one thing

Hey, guys, it's Will. And what you see here on screen is how to buy as many customers as you like for your business using paid ads so you can make as much money as you choose, giving you full control over your income. Now, before we get into the video, let's just talk ROI and cash generation for a second. So, on average, bitcoin is going to get you about 5.1% a month, which is around 61% per year. That's the average for the last five years. For Bitcoin, the S and P is going to get you about 0.75% a month, which is around the 9% per year mark. Paid ads, it's not uncommon to make 300, 400, 500% per month, which at 400amonth is just below 5,000% per year.

Now, if that sounds wrong, if that sounds crazy, it sounds unbelievable. I'm going to show you proof of that in a minute. I'm actually going to show you inside our tracking and prove that to you. So if you don't believe me, just wait a few minutes and I'll prove it to you. Okay? And I know it sounds wild, but this is what's made me all the money that I've made. For the most part, paid ads are the primary reason that I've made over 35 million in just seven years. And in this video, I'm going to show you how you can potentially do the same. So let's. Let's do it. Let's get into it. Now. Why paid ads? Right? Well, ads are controllable. Organic is not controllable. And there's a reason that all of the big guys, they all run paid ads. And that's because you need ads to scale to big numbers. And you also need them if you want control over how many leads and calls and sales that you get. Now, organic is great for building brand and building trust. And it's why I always suggest that clients start by doing organic first, by building what I call an organic foundation. But if you want predictability, sustainability, reliability, you need paid ads. Literally, you need paid ads because organic is unpredictable. I could post a YouTube video today, not a clue how many views it will get. You can post on LinkedIn today, not any idea how many people it will reach. You can post an Instagram reel, no idea how many views that thing is going to get. But with ads, you can literally choose how many customers you buy each month like clockwork, you can literally put $1 into the machine. And if you do it right, like I'm going to show you how in today's video you'll get $3 out, you'll get $5 out or more, day in and day out. And this, this is how you scale a business. Okay guys, running ads, it's just mathematics. And here's what I mean with two real life examples to make my point and share some proof. So in my last business, and for those that don't know this, I used to own an e learning company that I grew from 0 to 16.4 million over five years. I sold it last year to a private equity firm. That company was 95% paid, ads driven and on, on average it cost us. And again, I'm going to share proof of this in a second by the way, so you can physically see this. But it cost us about 1.3k to make a 6.8k sale. So the cost per acquisition, the cost per sale was 1.3k and the price of the program was 6.8k. Now I want to ask you a question. Just imagine that you could buy $6,800 for $1,300.

Imagine you could just go to a shop or a bank and you give them 1.3 and they give you 6.8. How excited would you be? How wealthy would you get? How many times would you do that? Well, that is what I'm about to teach you to do is to pay this much to make this much.

So just to clarify this, for every 1.3k that we spent on paid ads, we would make one sale at 6.8k and that's a roughly 5x ROI. And we were doing that month in and month out. Obviously some months were bigger, some months were smaller, but on average that's what we were doing. Now not every sale was a full pay. Some were a two pay, a three pay, a four pay or more. But even so, the ads were very profitable. And this is at scale as well. Even with an average upfront cash collected of 3.2k, which was the average amount that people would pay day one, which is all cash divided into all sales, we were still making, you know, 2.5x day one cash ROI at scale and on revenue we were 4x, we were 5x, we were 6x month one profitable. And by the way, this was years into running the business. This is not like a new funnel at low scale. This is four years into the business, three years into running paid ads. So this is not cherry pick data. This is, this is the averages, for God's sakes. So forget bitcoin, forget the S and P. Paid ads is the only vehicle on planet bloody earth where you can make 200%, 300%, 400% in cash in as fast as 30 days every single month. I cannot stress this enough guys. If you want to build wealth, if you want to get bloody rich, you need to run paid ads. There's a reason why I did it in the last business, there's a reason why we do it now. You have to run paid ads. You just bloody have to, okay? And just imagine how fast you can compound your wealth. This is literally how I've made all of the money that I've made. So that's example number one is my old business and example number two is, is my current business. So at the moment we don't spend a lot on paid ads. We are literally about to scale. At the moment we're spending about 30k a month. We're making back about 1314-15-1604 x 5x ish and we are about to scale. So you're going to see more and more and more and more ads from me going forwards essentially because again, I want to make 300, 405%, 500% per month on my money. And who the hell wouldn't? Now I just wanted to add this in here. If you don't track your ads properly, you're never going to make money running ads. It really is absolutely critical to properly track your metrics. We're going to talk about why in a second. I usually only give my tracking systems to my paid clients, but if you comment, help me with tracking below the video, I'm going to send you a live copy of my ad tracking sheet for free. Again, I usually only give it to my paid clients, but if you comment that below, again comment, help me with tracking and I'm going to send you a live editable copy so that you can use this for yourself.

Now I told you that I would give you some proof. And to give you some proof I've screenshotted here the tracking sheet from my old company. And this is a random month. This is not cherry picked. In fact, honestly this is not one of the best months. This was an average to below average month. But nonetheless, and I just want to run you through the sheet and, and what this data actually is and, and, and what it means. So I'll just zoom in so you can see this and let's just move through this. So firstly the first column is ad spend and on this month we spent $140,740 on paid ads, we bought 8.3 million impressions. And an impression is when someone just sees your ad, right? We reached 905,000 people. That's, that means that they watched an ad for at least 30 seconds.

We got 62,805 clicks, which led to 10,814 leads for this, for this month that booked us 738 sales calls at a cost of $191 per booked call. We took 388. So we booked 738. We actually took 388, which is a 53% show up rate. It was costing us $363 to actually take a sales call. From all of those calls, we closed 111 units at a 29% close rate. We converted leads at 1.03%. We made 658,000 in total sales volume with 313,000 in new cash, like new cash collected that month. And we collected, just touching on 100,000 in prior payment plans as well. So in terms of cash collected for that month, it was pretty much 413,000 cash and just below 3/4 of a million in revenue. And you can see over here, in terms of the revenue ROI, it was 367% for the month. And in terms of cash ROI, not including the 100 grand from payment plans, so not including that 100k, it was 122%. In other words, 2.2 cash ROI. So technically you could say it's, you know, we got all the money back and then 122 on top. So let me ask you a question. If, if there was a slot machine where you could put 140 in and get 413 out.

I imagine you would probably like live at that cash machine and just put 140 in, 400 out, 140 in, 400 out, 104, probably more. You put 200 in, put 300 in, put 400 in. And that is called scaling. And that is why paid ads are so amazing. Because when you can produce this, this consistently and this reliably, it gets to the stage where you just know, right? If we spend 140 grand, we're gonna get about 62000 clicks, we're gonna get about 10, 11, 000 leads. We're gonna book about 700 calls, we're gonna take about 400 calls, we're gonna close about 100 sales, we're gonna make about 650 grand on and on and on, right? So if you are not running ads.

Hundreds of thousands of dollars. So if you're not running ads, please goddamn run ads. Like unless you hate money, if you hate money, don't run ads. But if you love money like I do, run ads because it's going to make you loads of money. Now I just want to stress this, this is not cherry picked data. This is a random normal month. This is what is wholly achievable and also should be expected when you run paid ads. But caveat only when you build your sales process the right way, you write your copy the right way, you operate a sales team the right way, you understand your unit economics, you track everything properly and on and on. So this is not easy. This is not easy, right? I just want to say that one more time, this is not easy, but this is what I've done for eight years now and it's maybe literally tens of millions of dollars. This is how is running ads. When you do this properly, it can make you wealthy so fast. And this is what I help my clients to do. And I want to give you a few examples here just to kind of make this a bit more tangible.

So this is my client Rio and you can watch his testimonial over on the William Brown testimonials YouTube channel and he teaches fitness for men over 40. Now he joined me when he was making about 4k a month and he was selling a 2k program. No ads, just organic and barely any sales call volume. And this was the main problem that he came to me to solve was just I need more calls. Essentially, fast forward one month and we tripled his call volume. We turned on ads the right way and he made 24 grand and he again, you can watch that in the testimonial. He'll tell you that himself. That's a 4. Sorry, it's not. It's a 500% jump in sales from 4 to 24k per month. And all that it took was knowing the right way to operate, the right way to run paid ads alongside is organic. Not working with me was costing Rio about a quarter of a million a year. How much is not working with me costing you? Another example, excuse me, another example, Saw my client Ben and again, you can go and watch his testimonial after this. He teaches people to cycle better. He joined me at about 8k per month selling a 2.5k program and he was running ads. But he was not very profitable. He was barely profitable. Fast forward two months and his ads went from about 1.6 to 4x cash ROI, more than doubling his Sales and importantly his net profit and income as well. So what I mean by 1.6 is he was spending, let's say 10 grand and making 16 grand at forex, obviously spending 10 grand and making 40 grand. So it's like massively, massively better. And that's 150% jump in sales. And all that it took was knowing the right way to operate, the right way to run paid ads alongside is organic. And again, for Ben, not working with me was costing him about 300 grand a year. Same question for you. How much is not working with me costing you? One final example for you here before we move on is Kevin. Now, Kevin teaches people how to do accounting and bookkeeping. And again, you can go and watch the testimonial later on. And he actually joined me at zero per month. And he was brand new and he didn't want to waste time on organic. He actually said to me, will, listen, I don't want to do organic. I just want to run paid ads. So we just ran paid ads. We built everything from scratch. The offer from scratch, the funnel from scratch, the copy, the ads, everything brand new. We built a 12K program and a 52K program, and within 40 days of turning ads on, he'd sold two units and made 24 grand in month one. Actually, I think it was five weeks, so maybe just beyond one month.

And yes, that's right out of the gate from scratch, literally brand new. And all it took was knowing the right way to operate, the right way to run paid ads, even without any organic at all, which isn't needed if you don't want to do it, by the way, it really helps, but you do not need it. Okay, so for Kevin, not working with me was cost him about half a million a year. How much is not working with me costing you?

So how, how can you do this for yourself?

Well, I'll tell you how, which is the entire point of the video.

First, you need to understand the following. You have to charge at least 4,000 for your program, whatever it is, a course, coaching program, mastermind consulting, whatever it is you need to sell. Unscalable consulting, that's really bloody important. And you have to construct the sales process and the copywriting properly. And I'll explain why for all three in a second. But first I just want to talk to you about profit margin and unit economics. Now, I want to promise you something, right? If you can hit the math that you see below, I 100% guarantee you you will print money. And I can safely say that promise because the numbers are mathematically sound. So this is not guesswork. This is literally just math. And when you get the math right, you cannot help but to make money. Okay, guys, so these are the numbers that you've got to hit.0.75, click through, rate or above, $15 cost per lead or below, 5%, VSL conversion rate or above, cost per booked call of $250 or below, cost per taken call of $500 or below, a show rate of 50% or above, and usually a cost per acquisition of 2K or below. Now, obviously, those math, well, maybe not obviously if you're watching this video, but those maths are not exclusive. So if your LTV is as high as mine, that math can be way worse. Way worse. But for most people, you're going to need to hit those numbers at a minimum to have any chance of being profitable and making money. Right? So as a, as an extreme example, if you're selling something for 50 grand, well, these numbers can be completely out of whack and you can still be wildly profitable. And if you're selling something for, let's say, one grand, well, you are almost certainly never, ever, ever going to make money from ads, because the math just doesn't math, essentially. And again, I've screenshotted the math that I just walked you through a second ago, so you can actually see what these numbers should look like. And I've spent the last seven years, eight years learning this stuff, doing this stuff for me for clients that you've just seen. I know this stuff like it's printed on the back of my goddamn hand by this stage.

So next.

The math. And again, if you can hit this, you're gonna make millions, if not tens of millions, and become extremely wealthy. So let's cover it. So cost per sale, if your funnel and your copy is built properly, then your cost per sale is going to come out at about 1 to 2k or below. If your funnel and your copy are not built correctly, then your cost per sale, you're going to see it at about 3k to 5k or above, which is not profitable upfront cash collected. If your offer and your price are built properly, then you're going to be seeing about 4k to 35k. If your offer and price are not built properly, you're going to be seeing about 1k to about 3k. And again, that's not, almost certainly not going to be profitable.

Ltv, which stands for lifetime value. Well, if you're doing unscalable consulting, your LTV is going to be around 8k to around 85k. If you're not doing unscalable consulting, it's going to be down at about 1k to 5k, which again is not really going to be profitable. And if you're wondering what the bloody hell is unscalable consulting, it's a new way of delivering online courses and coaching that's dramatically simpler and vastly more profitable and more fun than any other way of operating. If you go to this link that I've shared here, you can go to the video and it is literally the only way to make ads profitable and keep them profitable at scale.

Is to do unscalable consulting. Now why is this? Well, it's because the only way to create an LTV large enough to make running ads profitable is to do it this way. And if you're wondering what is worthwhile, what is not worthwhile when it comes to ROI, I, I personally would say 1.5x or below.

Not really worth it. Like you're doing something wrong and you're wasting your time. If you're seeing 3x cash ROI or above, well, it's very bloody worthwhile. And for us in the unscalable consulting realm, man, we see 5x to 8x cash ROIs. Plus like for us again right now we're seeing 5x 6x 7x depending on the month and that's inside the month. So again, imagine the putting 10 grand in, getting 60 grand out. It's just disgustingly profitable, ridiculously profitable when, when you do it right.

So how can you make 100 sure that your ads are going to work? Well, there is a way and here is the way. Go to the work with me link in the description of this video and booking a call. Now, I've been doing this for eight years. I've built two eight figure companies back to back in two completely different niches. I've made over actually 35 million. I've made over 35 million now profitably through paid ads and millions more for my clients. And if you're anything like me, you probably just want to get things right the first time. And you know the importance of investing in yourself and investing in your business and working with people who've done what you want to do already so that you can just jump the queue and save the time wasted and save the money lost by going it alone. Because if you do this stuff right, you're just going to pour your money down the drain. And if you've ever ran ads and just lost the money, there's just a knowledge gap. You just don't know how to do it. And I do know how to do it. So if you want to make, I wouldn't say 100% sure because nothing is guaranteed, but 80% sure booking a call and let me and my team help you and I will do the rest. I'll consult with you one to one. I'll license my team and my systems and my sales processes to you and you can be pretty damn sure that what we do will work for you because of that, because we've done it so many times ourselves and for other people. Now, with that said, if you're tight or you've got a bad mindset and you don't dare to invest in yourself yet, well, I wouldn't encourage going it alone. But if you insist, here's what to do if you want to go it alone. So step one, design an unscalable consulting offer that is split into delivery tiers and sells for between 2k per month and 15k per month, which is going to create an LTV of roughly 10k to 150k ish. Do that and I can pretty much guarantee you you will be able to buy as many clients as you as you like and you'll do it extremely profitably due to the cost per acquisition versus lifetime value edge that is created by doing that. Because your LTV is so high, your cost per acquisition in comparison is going to be very low and you can just buy as many customers as you like, just like we do. Step number two, you've got to build out a sales process. So for those of you who are clients of mine, all of my approved sales processes, all of the clones are in the training program to go and get those and they're already ready built for you. For those who are not clients of mine, go back through my other YouTube videos and learn more about which sales process to build and how.

Step number three, write your copy for the ads, for the sales process, for the emails, and so on. Now I just want to say this is absolutely critical to get right. If you get your copywriting wrong, none of this is going to work. Your numbers and your math are going to be out of whack and you're just going to waste all your time and money. I say this all the time. In my opinion, one of the most important parts of these businesses is copywriting. And if you get the copy right, even a offer can sell well. And if you get it wrong, the best offer in the world, the best guarantee in the world, the Fairest price in the world. It is not going to sell. Copywriting is absolutely critical. Now if it would help, I have a full done for you program where me and my team can just build everything for you. All the copy for the ads for the vsl, the entire sales process, the sales script and the pitch, and a pitch deck, a whole design, your offer and your pricing with you, everything all done for you by me and my team. It's not cheap, but it's the closest thing to guaranteed success that there is on the market. It's not guaranteed because I'm not God, right? I wish I was, I'd be a billionaire. So it's not guaranteed, but it is the closest thing to guaranteed success because we've done it so long at such high success and nobody else, literally, literally no one else at my level offers this. And I do it to help you succeed the first time and because I find it really fun and fulfilling to do so. That's step three. Step number four is to run and track a manage and report for the ads. Now I highly suggest hiring a media buyer. And you can actually use mine if you like for a monthly fee. Just get in touch if you need that. Or it's included for free if you're in my done with you program or my done for you program. And if you do this wrong, all of your hard work is for nothing, right? One of my mentors once said to me, will, running your own ads is suicide because it's someone else's full time career and it isn't your full time career. So never do it yourself. And I've never forgotten that. The minute that he said that I hired a media buyer and never looked back. It completely changed my business and my career. So get a media buyer, right, so that this stuff is done properly. And number five is closing ability. Okay? You've got to close the sales calls that are booked from the ads like obviously. And I've got an entire process for this from the script to the pitch, to the pitch deck, to the objection handling, to the follow up, to the nurture, absolutely everything. And if you comment help me with sales below the video, I'm actually going to send you the full free training on this to help you with it. I've actually got, it's about an hour long training and it breaks down the script, the pitch, the objections, the follow up, like everything that you would ever need to know. So comment help me with sales and I'll send you the the one hour training.

And that's it. So if you do all that correctly and you hit the math that I shared earlier, you're gonna print money and you're gonna make millions of dollars, just like I have. And just like I have multiple times. So any questions, just ask me in the comments section and best of luck.