Me explaining the business model i used to make $16.4M

Hey guys, it's Will. And in this video what I want to do is walk through the business model and all of the components of the business model that I used to make.

$16.4 million before I sold my online education company to a private equity firm just recently. And if you want to read about that, just Google search William Brown Forbes and you can read, read more about that. But since then, I've made upwards of just above 20 million now by doing literally exactly this, exactly what I'm going to share in this video. If you, if you watch this full video, you are going to know literally how I've made that money so that you can, can start to do the same. All right, so if you do want to make that kind of money, then this is hopefully going to be a valuable video for you. I'm going to try my hardest to make it as valuable as possible and as in detail and as simple. I know it's going to be, it's going to be a challenge to do it all, but I'm going to bloody try my hardest right now. The thing that inspired me to make this video was somebody who commented on my last video last week. This guy said, hey Will, would you be interested in sharing little more knowledge on building a coaching program that you could sell, specifically how to structure it? Really love these videos, mate. And starting to understand how as long as you have and provide value and you learn how to sell correctly and build the infrastructure, you will win and you will make money. Thanks, Will. So first and foremost to the guy that sending that comment. I really, really, really appreciate that. Thank you for the kind words. Thank you for tuning in as always to all you guys as well, anyone who's a subscriber, a regular viewer, really appreciate you. And that's why I make these videos, because I want to, I want to help you guys. You know, it's all well and good me making this money, but one thing I've realized from making all this money is it's great and it helps you build a great life, but it doesn't provide fulfillment. Just making money alone doesn't provide fulfillment. These videos are one of the most fun, fulfilling things that I do in my life. I love making them so much and that's why I make them. And if that ever changes, then I'll stop making them. But for now, I love it. I love helping you guys. So let me, let me get into it now. What is the business model that has made me all of this money, all of this, this, this tens of millions now over the last seven years. Well, it's the simplest way to explain it is basically online education. Now you could say it's, I mean this comes in many forms as well. And I was explaining this to somebody yesterday who said, will, I want to get into online education. What did he teach?

What was he teaching? I spoke to like six people yesterday, so I honestly can't remember. I think it was, I think it was fitness. But let's, let's just use fitness as an example, right? So Will, I want to.

Help people with their fitness. I have become very, very fit myself. I've sorted my sleep out, I've sorted my diet out, I've sorted my routine out and I want to help other people to do that. And by the way, I know a few people doing this that are making a lot of money, man, a lot of money. I mean five, five to six figures a month, right? So the smaller guys are making 60, 70, 80k a month. The big guys are making.

2, 3, 400k a month doing this. Okay, so this is. Fitness is a big, big thing. It's a very big thing, very deep market. And we'll talk more about that later. But anyway, so this guy came to me and he said, what do I sell though? You know, do I sell an online course or what else can I sell? He didn't know. And I told him this is what, this is what you guys could sell. So number one, you could do an online course its own. Number two, you could do an online course with either group coaching or one to one coaching or both. Right? Now I have worked with a couple of clients that said, will, I don't want to build a course for whatever reason. So what? One of my clients was a very famous footballer, professional, globally known footballer by the way, world famous, who'd become a real estate entrepreneur. And they either didn't want to or they didn't have the time to make an online course. And they said, is there anything else that I can do? So what we ended up doing was this a group. So when you bought the program, let's call it, because it is a coaching program.

They would go into a group and then every Saturday, once a week, this person would get on Zoom with the members of the group and it was 15 people per group. And they would do an hour of teaching and then an hour of Q and A all recorded and then put the recording in the group and then for the rest of the week until the next Saturday, members could ask questions and she'd help them and hold their hand and, and Guide them in the group. So what she did was live lessons, right. And I've actually, I've got. I'm working with a very famous Netflix composer right now. He's done stuff for Netflix. He does movies, he's working with Lana Del Rey and London Grammar right now, doing their strings for some of their tracks. And he is running a coaching program where when someone buys, he then gets on like an onboarding call with them and he asked them, what do you help? What do you need help with specifically? And then he builds the first two or three lessons, right. So he will make a PowerPoint, a slide deck. Let's say lesson one is about how to compose strings. So let's say, you know, we're on a call right now. Welcome to the program. What do you need help with? Right, I need help with strings and mastering. All right, no problem. Then he goes away and he will make a strings lesson like a PowerPoint deck and mastering lesson. PowerPoint deck. And then a few days later he'll get back on with the new client. And these clients are paying. I don't want to get this wrong, but I think it's. I think it's £3,000amonth. It might be more than that. I think it was either three or five. I'm pretty sure it's three. I'm pretty sure it's £3,000amonth. And they stay as long as they need his help. And once a week he will then do a lesson with them, live on Zoom. So he doesn't even have a course, it's just a coaching program. Like a one to one in person coaching program. All right, now given you a few examples there, so let's just recap them. You could make an online course which is just videos in a course portal. So for example, you've got podia.com that I actually use that. You've got school.com, you've got teach IO. I think Kajabi can hold courses as well. Yeah, it can. Of course it bloody can. It's a bloody course platform, isn't it? I was, I was thinking of some, something else there because someone was talking to me about building sales pages in there. But yeah, you can use Kajabi as well.

Where you can put your course into. And then you can do one to one or group coaching via Zoom or you can not even have a course, right. And you can just do the one to one coaching. Now personally for me, I like to do both. So for the clients that I work with now, because I've just started A company called Build, Grow and Exit.com. and I help people to either build one of these businesses from scratch or if they have one, I help them to grow it. Or if they're further along and they want to exit the company, I help them to exit as well. Like, like I did recently because I've done all those three things myself and that's what's made me all the money that I've made. That's what why I'm here today talking to you guys, so you can do those things. Now there is another thing that you can do as well, and that's live events. So one thing that I literally just launched last week because I've never seen this done ever by the way, is a beginner's mastermind where people come to Dubai for one full day with me, we get in a conference room and from nine until six, I help them to build one of these companies. So get the offer right and we'll talk about this in a sec. Get the offer right, get the traffic right, get the pricing right, get the conversion mechanism right, blah blah, blah, blah blah. Build it all out. And then I'm going to send these guys away with a blueprint, a roadmap, the step by step on exactly how to build one of these businesses and very quickly get to 10, 20, 30k a month. Because those are rookie numbers. I know for some of you out there, I know that you're probably thinking 10,000amonth, 20,000amonth, 30,000amonth, like that's mind blowing. But here's the thing. These programs are usually three to five, sometimes a little bit higher in price. So you only need to sell two or three units a month, two or three clients a month and you're at 10k. It's so easy. Like I've, I've never, I've never, ever, ever worked with someone that hasn't had at least the first client in like four to six weeks at three or three or five or seven or more grant. So anyway, I'm going off track there. So those are the types of programs that you can build. Course one to one coaching, group coaching. A group with live lessons or just live lessons? Just live coaching. Right. So those are the deliverables. That's, that's what I'd call the, the deliverables of one of these companies. Right. So that's kind of the, the first part of the business model is what can you do? Share with people. Now let me just, let me just add something in here for a sec. So a lot of People say to me, what can I teach?

What skill can I share? What talent can I share? And honestly, it can be so many things. Like I have worked with accountants who've done an accountant program, a lot of fitness guys I've worked with musician, actually two musicians, now a pianist and now this composer guy. I've worked with trading educators. I've worked with.

Some addiction guys as well, some ecom guys, a book editor, publisher, writer, ghost writer, some affiliate marketing guys. What else? Relationship stuff like how to get a girlfriend, be better in bed, mindset programs, habits and stuff. Like it's really broad that obviously I can't name every bloody thing that you could ever sell because I'll be here for 17 hours. But.

You know, you can teach vocal coaching, you can teach how to write a, write a book, how to edit a book, how to sell a book. In fact, I just had dinner a few nights ago with someone that runs a online education company how to market and sell your book that you've written that's ready to be sold. I'm having dinner tonight with some ecom guys that want to come to to one of my next masterminds. So I think I missed that out. Actually. I told you about the beginner one day mastermind that I'm doing. I also do a and that's sold out by the way. So I'm not plugging you on that. You can't even buy it. It's completely sold out and I've got no plans to do another. So I'm not promoting that. You literally can't even buy it now it's sold out. And I do another mastermind which is a three day event here in Dubai, which is kind of the same thing. It's three days with me, with one of my business partners, David Dre from consulting.com and we go deep for three days in a conference room with 15 high level entrepreneurs. It's people that make like at least 50 to 100k per month. Right up to the biggest attendee we've ever had was making about 4 million a month, which was actually the last event in, in October.

That's the extent of these, these coaching businesses. And that guy that was making the 4 mil teaches sales. Sales is one of the deepest, widest, best markets to sell into by far. In my opinion. That is so there's so much stuff that you can teach. So anyway, the business model, that's what you can actually give to people. Value. You have to, you have to be able to share value, right? So you've got A and I'll give you an example, I'll give you an example. Just to clarify this, right?

The more pain that somebody is in or the bigger the result that they believe that you can get for them, the more that they're going to pay. Right now it is abundantly clear.

That I have done what I say that I do. So I've won the ClickFunnels 10 million award on the wall there. Fuck me, that was hard, wasn't it? I've sold my company for multiple millions of dollars to a private equity firm. I've made over 20 million doing this. So I charge quite a high fee, right, Because I've physically done it. I've achieved a lot of stuff over a significant period of time. There's Also a whole YouTube channel with testimonials from my clients that I've all made five, six and seven figures from working with me. So the point that I'm making is people pay a high price to work with me because I deliver, because I get people results. I make people a lot more than they pay me, a lot more than they pay me. So the ROI is massive and it's life changing for a lot of people. So because of the weight of that outcome, I can charge a high price, right? On the other end of the spectrum, and I'm not saying that there's anything wrong with this, but a lady that I know teaches knitting and she doesn't charge a high price. All right? So for her coaching program, it's 995,000 bloody dollars. Like if you can't afford that, it's, I mean, every, well, not everybody, you know, not, not everybody, but most people in, in the world, they have a thousand dollars. Like, you know, most people, if you're in America, if you're in Canada, if you're in England, if you're in, you know, maybe not Dubai, but you know, if you're in a rich country, you're gonna have a thousand bloody dollars, ma'. Am. You know, I really hope that I don't offend anybody with that, that maybe has less. If you do have less. My, my apologies there because I know, because I never want to offend anybody. That's not what, what I'm here to do. But in my last company, we sold an eight and a half thousand dollar program and we would sell that every day. On the back end There was another $7,000 program program to buy and a $350 per month software to buy.

Almost every single person, I think, actually every single person that I work with charges. I think the lowest price that any client that I work with charges is like.

3K.

Pretty sure about. About 3k pounds.

So.

Let'S talk about price because that's like a big heavy component of this business model. Now. I haven't even drank this yet. I need to have a bloody sip.

Hmm.

So one of the greatest things about one of these online education businesses is the prices that you can charge very feasibly charge. And I know that for a fact. I've been in this industry for almost a decade. Like, I know this industry like the back of my hand. I really do by now. So one is the prices that you can charge and two is the margin, the profit margin, because you can honestly, you don't even need. You don't even need to run ads a lot. A lot of the time you can just make.

You've got to drive traffic, right? You've got to get eyeballs on you and what you do, and you drive that usually from social media. You have a Twitter, you have an Instagram, you have a YouTube. YouTube's by far the most powerful. You have a newsletter, you have a Facebook group, something like that. Ideally, you have more than one. Like two. Two is. Two is really solid. Like for me, I just have YouTube and Instagram and it is solid. It's a nice little ecosystem. And you provide value. You show people how you can help them. You make videos that help them, you write posts that help them, right? You tell stories that help them. And then people find that they, they see your value and they start to like you, they start to follow you, they start to get interested in you. Eventually they may reach out and say, oh, it looks like you can help me with my fitness. Can you help me? Or, oh, it looks like you can help me with my accounting and bookkeeping. Can you help me? Or it looks like you can help me with my e commerce store. Or what I do, you know, I help people start online education companies, right? Someone may see this video that I'm making right now, do a bit of research on me, look into my award, look into my background, look into me selling my company, blah, blah, read my website, read my story, and then say, you know what? I want to work with this guy. I want to build an online education business. This guy clearly knows how they may come to me. And then they come into my program. So you've got to have a traffic channel. One or two traffic channels provide value. Show people that you can help them, prove to people that you can help them, right? People will then find you organically, they will follow you, they'll reach out and you're building that relationship. From there you can make offers to them. So you may have a course, a coaching program, group with live lessons, whatever it is, and you let them know about that through a sales process. Right? So let's, let's talk about this next. So when you've got the traffic, when you've got something to sell to them, how do you sell it to them? Right now let's use.

Let'S use.

Who should we use as an example? Let's use.

Let'S use one of my friends. So I've got a friend who sells a stop drinking alcohol program, right? He's one of my best friends. I've known him for like 2, 3 years now. Awesome guy. And he currently makes selling his program to only high level entrepreneurs, not everyday people, high level entrepreneurs.

And that's, that's how he can charge what he charges. I think he charges $8,000. It may be eight and a half. I think it's eight. It's one of those two. So stop drinking alcohol, sort out your life, stop damaging your relationships and marriage. Stop damaging your business. Get your life back on track, get your fitness back on track. For high level entrepreneurs only $8,000 and he's making about 80 to $90,000 per month with that offer. He's been doing it for years. He's made well into the, to the seven figures. He's a millionaire from, from doing that, right?

So.

What he does is he has just a YouTube channel. He makes one or two videos a week.

And then he sends people into a he, you click the link in one of the videos.

And then you land on a page that makes you a promise, makes you an offer. And I believe there's, there's a video on that page that explains what he does, right? So if you watch his videos and you're interested, you go to the link in the description of the video, you click the link and you land on a page that makes you an offer and a promise. And you either collect the person's information and then send them to a video that explains that's the most common, or you just have it all on one page. An offer and a promise and then a video that explains how he can help you and all the components of the value that he can provide. Now if that grabs you and you're still interested, you can book in a call. And he doesn't have a sales team, I don't think, I think he just does this on his own. Still, I believe I might be wrong. He might have one, one sales rep that helps him with the calls, but I think he just does it himself still. And then you'll get on a call with him, you'll have a chat, and if you want in, you buy the program. And if you don't, you don't. That's it. That is literally how he makes 80, $90,000 a month. Like clockwork right now. It's taken him time to build up the YouTube channel. And the reason is he doesn't have a license to run ads, all right? Because to run alcohol ads, you need some kind of special license, okay? And obviously I learned that from him, or else he'd be making way more. If he could run ads, fucking hell, he would be making 300amonth, 400amonth, 500amonth. But he can't, unfortunately. But nonetheless. But he's doing pretty well. 100,000amonth. And sorry, just to go back to my point about the profit margin, I think he's got just an assistant and someone that helps him with his coaching calls. So if he makes. Let's just. Let's keep it simple. $100,000 in a month. He's literally taking home 93, 94, 95,000 of that take home after tax. Because he lives in Dubai, or he did live in Dubai. Doesn't at the moment, but. So 95% profit margin, you can't get that in other businesses. This is why everybody right now is flooding into online education, because they're realizing how simple it is, how easy it is, how fast it is, how profitable it is. And I know that those buds, I know that those buzzwords will make some people think, is this real? Is it true? Is it genuine? Well, I'm sat here today. I've done this for almost a decade. I'm living, breathing, talking proof. All my friends, all my clients, this is real. It works. And you can do this. All right? And I'm giving you the playbook in this bloody video. So let's carry on. Right? So I should really bloody charge for this video. But. But nonetheless, I'm not going to. Because. Because I want to. I want. I want to help you guys and provide value. And then I know that some of you are going to want to work with me, and that's where. That's where I'll make my money. And that's. I mean, that's a good example.

Because I'm doing in this video what I'm teaching you to do in this video. So I walk the walk I talk the talk. I do what I teach right here. I'm getting traffic. All right? And then a few of you, okay, might be some, might be many, you know, a few of you are probably going to want to at least ask about working with me, you know, and good on you, you should, because I'll make you a shit ton of bloody money as long as you've got value to share, that is, you know, I can't just help anyone. You've got to have value, a skill, a talent, something that you can genuinely help people with. But anyway, and if you do want to work with me, then you can go into my sales process. You can click the link in the description, and there's a video there. Like I just told you, it's about 22 minutes long. You watch the video, you can read the page. You know, there's some. A bit about my story and a bit about selling my company and what I've achieved and stuff like that. And then if you would like to discuss working with me, you can book a call, you can speak with my team, and you can come on board if you want to. Right, so traffic sales process, conversion. Now, conversion is a little bit too deep to go into in this video. I'm probably gonna have to make another video to properly dive into conversion because it's just. It's a. It's a whole nother thing in its. In itself, really. Like, how do you write a sales script? How do you conduct the sales call? How do you, you know, just how does all that backend stuff work? I mean, we haven't even touched on how to write the video, how to write the offer and the promise and all that stuff, because again, that's like a whole thing in itself. So I can't give you that in this video, but I will if you want me to. I'll make another video on that stuff for you guys.

But that's basically the simplicity of this business model. Now, let me just go a bit deeper on product for a second. Now, like I just said about you, your value, your skill, your talents, you have to be able to help people. You've got to have done something yourself that other people want to learn, because you're just bridging that gap. And for bridging the gap, you're getting paid. So someone over here has a book, but they can't sell it for the life of them. You're awesome at selling books.

Transaction is made, money is made. You give them the value, they give you their money.

You're both happy, right? That is business. That's all businesses. You can solve a problem, someone has a problem, you fucking solve the problem. Sorry, I shouldn't sweat so much. I'm going to try and rein that in. So that's it, you know, And I'm jumping around quite a bit in this video because I like to not plan them, you know, I like to just pretend I'm having a conversation with a friend because that's what you guys are to me. So I know I'm jumping around a little bit. But when it comes to product, your product has to be good. It has to actually help the person. But here's a caveat though, and here's something that loads of people get wrong. So I learned this concept from one of my mentors, Sam Ovens. Sell before build. Now, one massive problem that people make is they spend weeks or months making a program and no one buys it.

Don't do that, right? For some niches you don't even need a product. Like I've told you earlier about the footballer that I've worked with that didn't have a product, the Netflix composer that I'm working with right now, that doesn't have a product. A few other people that I've worked with, they don't have a product either. That's the best case scenario because then you can just sell it right now. Like literally, I've worked with people that don't need a product. Caveat. They don't need a product. Dude. I've got them clients in literally 10 days. Like I, I, you not. And you can actually watch the testimonial from that football woman on my testimonials channel. I shit you not, I made that, that woman like honestly, about over 100k. Let me just say that I made her six figures cash, cash collected in literally like no more than two weeks. Honestly, I think it was about 12 days before we had that money in the bank. So you can get money in the bank very fast. And either way as well, let's say you have to build a product or you just want to build one. Well, you don't have to build the whole thing. You just build. Let's say it's a six week program. You can just build week one or maybe week one and two, then sell people in, then go make the rest, right? Because.

You need money in order to build and grow.

You need money in order to provide the service and feel good about providing the service. And this is why I love this industry so much, because you can charge what you're worth. You can charge what you're worth and you should charge what you were, what you're worth. It gets me down so much when people come to me and they've got a great idea, they've got a great skill, they've got so much passion and they're selling something for like $300, $500, I'm like, what are you doing? You're never going to make money with that. Well, you're never going to make significant, life changing, impactful money with that. And I just want to caveat what I'm about to say because I know that some of you won't believe it, some of you will think it's not true, some of you think many things, but it is true. This is, in my opinion, from what I've learned and from the money that I've made, the fastest way to get rich. And I know that's cheesy, but it really is, right? Because so many people out there have a great skill, a great talent, something they can charge three, five, maybe more thousand dollars for.

And I know like the back of my hand now to get 5, 10, 20, 30, 50 clients a month. And I've done this for many clients as well. So if you're charging 5K and you get 10 clients a month, you're making $50,000 like that, like clockwork, with 1995% profit margin.

So this business model is by far the best that I know of anyway. I mean, if anyone knows of a better one with higher profit margins that you can be making money in literally about two weeks, right out of the gate with, without even having a product, please fucking tell me because I'd love to bloody know.

But that's just the reality of this industry. So anyway, guys, I've talked at you there for 31 minutes so far, so I'll, I'll bring this video to a close. I think I've pretty much covered everything there. I talked to you about traffic, I talked to you about the sales process, I've given you some examples, I've talked to you about pricing, I've explained product and deliverables. Is there anything that I haven't covered?

Conversions? Just too deep to go into, in, in this video. Let me make a quick suggestion. So if this is the first video of mine that you're seeing, go and watch the other video called.

I think it was how to get 3 to 5k in your bank account as soon as possible. I think it's that one or it might be the, the one that I just uploaded last week. But that video walks you through the four pillars, the four core elements of one of these businesses. Traffic, sales, process, conversion, and value. And if you watch this one and you watch that one, then honestly, like, you're gonna know so much about this stuff, you're pretty much gonna be able to go out there and start doing this on your own, more or less. Now, in an ideal world. And I am biased because, honestly, the reason that I'm here today is because of the mentors that I've hired, the education that I've gotten from the people I've worked with, and that got me to where I am today. I wouldn't be here without it, because you just. You don't know what you don't know. And if you don't know it, it's impossible to do it. And if you can't do it, you can't make it real. So I'd strongly encourage you to work with a coach, work with a mentor, buy a great program. It doesn't have to be mine. There's other great ones out there. It doesn't have to be mine. I've made enough money. You know, if you want to work with me, I'd love to work with you 100%, you know, come, come on board and let me help you. But it doesn't have to be me, guys. You know, I. I don't care. I just love making these videos and I'm just going to keep doing it to help you guys. So if you want to work with me, you can go to the link in the description, click it, watch the video, read the page book in a call with me, and come on board if you want to. And if not, you can go and do it on your own. And if you have any other suggestions for videos like this, just let me know and I'll happily make them for you. So, to the guy that gave me the comment that inspired this video, really appreciate you, buddy. Hopefully you've enjoyed this. Hopefully it's kind of what you wanted.

And yeah, let me know in the comments section if there's any other videos that I can make for you guys, and I'll have a. I'll get those made if I feel it's appropriate. Other than that, guys, I really hope that this helps and adds value and I'll see you back here soon.