Profitable Personal Brand Challenge – Day 1 – VIP Session (8pm Bali)

Yes, yes. What's going on, everybody? Omid? You good?

Hi, Will. How's it going?

Things are good, my man. Things are good. How are you?

Excellent. Not too bad, not too bad because everyone is joining now.

Nice, man. Good to have you here. Who else? We got Nathan in the house. How are you, dude?

Good, mate.

Yourself.

Nice to meet you somewhat via. In person, yeah?

Hell yeah, man. Hell yeah.

Nice to meet you, mate.

Back at you. Back at you. Joshua, what's going on, dude? You okay?

Oh, I think you're. Are you muted? I can't hear you for some reason.

Maybe the. Maybe the microphone's off.

Let's see.

That's better.

Hey, you hear me now? Yeah, loud and clear. How are you?

Yeah, how you doing, mate? You're right.

I'm all good, I'm all good. Who else we got Cider. What's going on, man? You okay?

Yeah, I'm good, thanks. How are you?

Nice, mate, nice. Yeah, I'm good, I'm good. Okay, let everybody get settled. I'll just see if anyone. I'll just check my email, see if anyone's trying to hop in last minute, make sure everyone's good, then we'll. And we'll dive in. I'm going to give you guys a bit of a. Bit of a early attendee advantage as well. So if any of you want to pop questions in the chat, put them in there now and then I'll. Because I'm going to be getting to them in order. So shove them in there now if you have any questions and then you'll be. You'll be the first to. To get answers. Here he is. Bogdan, what's going on, man? What's up, my brother? You good?

I'm good, man.

I'm good. Dude, it looks like you're in. You're like a God. You've got so many lights behind you. It looks like Halloween or something in there. Well, it is Halloween, isn't is?

Very true.

My signature colors.

My signature entrancing colors.

So good. Love it. Right, 8pm Dubai. 8pm Diego. Right. Let me get this guy. There's always someone that doesn't have the bloody link last minute.

Where is it? Let me get this.

Vip. Vip, where is it? There we go.

This is Diego. Hey, Diego. Here are the links sorted. Okay. Serena, what's going on? How are you?

Hi, Will.

I'm here. I'm excited to start.

I think my copywriter is here as well.

Henry, who found me on somebody else's school group.

Ah, loving it, loving it. This is the famous Henry that I've heard about.

Yes.

Love it. Love it.

Okay, well, we've got about 150 or so of you registered and 16 here so far, so we're missing about 130 people. So. So it might be wise to. To wait before I get into things, but I'm just going to crack on. So this VIP session for you guys is essentially just a. Just an ask me anything session where I can help you guys with. With anything really. It doesn't have to be personal brand stuff either. It can be offer stuff, content stuff, funnel stuff, hiring, scaling ads. Anything that you guys want to talk about for the next 50 minutes or so. You've. You've got me here now. If you have questions for me, just post them in the chat, please, as text. It's just a better way to stay organized. And then I'll. I'll probably just have you guys unmute yourselves as we go. Okay. So any questions? I'll just give you guys a sec as we let more people join.

Ryan, what's going on, dude? You okay?

Yeah, I'm amazing, thanks.

How are you? Awesome. Yeah, I'm good. You've got the whiteboard in the background ready to make some whiteboard YouTube videos.

Oh, am I, am I back? I think I froze there for a second, didn't I? Yeah, yeah. Did I freeze? You've got the whiteboard ready in the background to make some videos.

Yeah, literally, man.

Inspired by yourself.

Good to see, man. Good to see. Awesome. Right? So good to see some more of you guys joining. That's. That's helpful to have you guys here. We'll see how many people can. Can find the way. Find the way here. Let me just check the Facebook group just one last time before we hop in, just in case anyone's trying to get in.

Let's have a see Diego lot fee.

Do one more and we'll kick off vip. Okay, link sent to your email box. Hop in. Amazing.

Cool. All right, let's get some questions answered.

So for you guys that have just joined, feel free to pop any questions in the chat in text, and then I'm just going to go through these one by one. Okay, so if you want to ask anything, just type it into the chat and I'll get it covered for you. And it can be on anything. Doesn't have to be the personal brand stuff. So let's start with Omid. Which niche do you reckon I should focus on and what direction would you suggest that I pursue? So, Omid, what niches do you have in mind, dude?

Sure, Bill, thanks very much. So I think I dropped you a message on Facebook group as well. So I quit my basically six figure job as a dentist and simply just because I thought it's not for me and to be honest, life is better on the other side. And after I basically quit, I see a lot of colleagues, they approach at how did you do that? Pretty much so because they kind of burned out or they're not happy at where they are. So I kind of decided to maybe that would be a good kind of idea to just basically help other six or seven figure earners to kind of like switch carriers and do what they love.

So.

But I was not quite sure if, if it's a big tam, to be honest or is too niche or based on your experience. Do you suggest that this is a good and interesting topic or just, should I just, you know, just maybe take, just think of any other ideas, to be honest.

So.

Okay. Okay. I'm just reading this other thing that you put as well. So. So you want to help what dentists to grow their practices, is that right?

No, I actually want any dentist or any healthcare professional or any lawyer, anyone that pretty much they make six or seven, seven figures a year if they are not happy with what they are doing. So they want to quit their job literally. And they want to start basically just, you know, they change carriers or they just want to start over. So because it's not an easy decision next years to just, you know, kind of like, you know, needs courage to be on it, to just, just, just do that. But I see a lot of colleagues, they kind of. That was just an idea. I just wanted to know what you think about that. And do you think that would be a good sort of niche actually?

Well, so, so what? So you would help them transition out of their existing career, build something online to give them more time, freedom and, and stability and income.

Yeah, or whatever they want to do. To be honest, not necessarily online, let's just say if someone wants to do, I don't know, property or whatever.

I just want to be the middleman to help them to do this transition, you know, to just quit what they do if they're not happy with it and pretty much start over. Because that's pretty much what I've done, to be honest. And I've done it a couple of times and it just worked out for me the best. I always, you know, come out better and stronger and I just didn't know, maybe it's too niche. Maybe the TAM is not as big as I think. But I just wanted to get your opinion on that.

Well, I think most people on planet Earth want to quit their job, right.

And do something better. So the target, the, the total addressable market is probably about 8 billion people, which is pretty large. Right, but, but most people coin. Well, maybe can't is the wrong word, but, but people are like, well, what am I going to do on the other side of it though? Right? So are you going to help them to find something else to do and do that? And if so, how, you know.

I mean, the thing is, you kind of know what, you know, honestly, it just needs a little bit push and you know, basically just hand holding to just, just help you through that process. So that's exactly how I've been going through. Like, you know, it's not easy, it's not super clear, but, you know, you're not happy at where you are. You just want to go from A to B. Like, like pretty much that's where you need a little bit guidance. You have to do this. You have to just make sure financially you're okay. You have to make sure your partner is okay about this, for example, etc. So, you know, it's actually kind of like a long, long conversation. But I, I look around, I haven't seen anyone who is doing that. And as a dentist, I have a lot of colleagues. Let's just, you know, that they reach out to me. How did you do that? Like, pretty much we want to do the same as well. So.

Yeah, in terms of the other thing you mentioned, I don't think that would be suitable for everyone, but especially I want to focus on people who actually make six or seven figures a year, but still they are not happy. Like, let's just say I know a lot of lawyers, doctors, dentists, etc.

Dude, 100%, I completely. Dude. I think that is actually a really good offer and a really good niche as well. Because.

Your angle is, listen, you've made all this money, you've worked so hard to make an amazing career. You've got what you probably dreamed of when you were younger. Great job, good accolades, good income, nice house with a mortgage, whatever. But something's wrong. And you've done all this work and now you're like me, like, why, what, what, what the hell's wrong? And you, you know, you want to get out of it and start a new chapter. I really like that offer, man. I really like that offer. Yeah, and it is, it's a, it's way big, big time to go into 100% excellent.

Happy that you confirmed that because that's, that's the whole purpose and honestly the reason I'm here today. So I'm happy you're on the same page on this. I appreciate that, mate.

Amazing, mate, amazing. And dude, you should make a. Have you made a YouTube channel already?

I, literally, I'm, I'm ready to go. I, I genuinely wanted to start a couple of days ago because that's a kind, it's not a new idea but like, but I just wanted to get your confirmation about this because I was not quite sure. You've, you've helped a lot of people. Just. We tell me Omid is okay. So pretty much I'm just gonna get it started asap. Maybe, maybe today or tomorrow. To be honest. I even have my topics ready, pretty much.

Excellent, mate, excellent. Well, you're gonna love this. Five days. It's gonna be perfect for you, mate. So I'm glad that you're here.

Awesome. Brilliant. Thank you very much.

Hell yeah. My pleasure. No worries. Cheers. Okay. Cider. So I have no clarity on my offer. How can I get clarity on a high ticket offer? So what offers do you have in mind? Cider.

So far I have done only accountability coaching for entrepreneurs. But I don't know how that actually I can put into a high ticket offer.

Okay, okay, no worries. Well, when it comes to building an offer, you've got to start with a promise to give to people. Right? So that could be, for example. What, what did you say you said you were doing accountability for entrepreneurs, right?

Accountability coaching for entrepreneurs.

Yeah.

So your promise could be, you know, I will help you to stay focused and make sure that you do the work that needs to be done to achieve your goals and to grow your business and to help you along the path to get you from where you are now to a desired revenue goal in six months. Right? So that, that's like a random promise that I just made up that you could take to the market, right? So that's step one. You've got to decide on a promise that you're going to make to people, right? Then you've got to think like, so that's essentially your, your offer that you would help people with. Then you've got to think about, well, do people need this? Right. And I think people absolutely do need that because most people simply can't do the work and they can't stay consistent. So do people need it? I would say yes in that case. And is the problem and, or the pain big enough whereby people would pay for help with this? Again, I'd say yes. I think if you describe this and sold it in the right way, I think, yes, there is demand for it. If you could really solve the problem, which I'm going to presume that you can, right? And then you've got to think about, well, how, how wide is the gap, how badly do people need this and if it works, how much is it going to help someone? Now, if this works, it's massive because it could be the difference between success and failure. It could be the difference between becoming a millionaire or not.

Right?

So it's a massive problem and it's a very valuable problem for the right person. So this to me is starting to tick the boxes. We've got a promise that we can take to market. There's people out there that need it. There's people out there that would pay for it because it's such a big problem to solve. Okay, then you've got to start to go out there and ask people whether they actually want this or not. Now, a good way to do this is with paid ads where you build like a dummy funnel where you write some dummy ads, make a little vsl, build a little funnel and just see. Can you book calls? Do people click the ads? Do people watch the vsl? Do people actually book a call or not? Right, that's if you have a budget for paid ads. If you don't have a budget for paid ads, I would literally just go message people on LinkedIn, message people on Twitter, message people on Facebook and Instagram and go to them and make them an offer. Maybe just make like a one pager offer doc, that just explains how you can help them. And don't put a price on it. Don't try and sell them anything. Just be like, listen, would this interest you at all? Please just let. You could even pay people, for God's sakes. I've done this in the past where I've paid people to have a call with me just to ask them for 15 minutes just to see if it's even going to work or something. So if you have the budget, that could serve you very well. Just a message from entrepreneurs and be like, listen, man, some smaller entrepreneurs and go and speak to the market and literally ask the people in the market. That's really the only way to verify the. The offer. And that's going to give you more clarity. Because if they say no, you can go back to the drawing board. If they say yes, you kind of know that you're onto something. What, what are Your thoughts so far, man?

Yeah, that makes sense. And so one thing is like the promise that you said.

Like part of me say, not sure if it's going to work for everyone but the people that I worked so far, some people make progress, some people not. But how do I.

Deal with that?

Well, no offer in the world has 100 success rate, right? So, you know, I mean, I know people that have been to her Moses mastermind and hated it and were like, it was, it was a complete waste of money. It's stupid, right? And I know people that bought from Sam Ovens and was like, it's a scam. It's a piece of, you know, I didn't like it. So everybody on planet earth with any business gets people that don't like it. You will get refunds, you will get angry customers, you will get disappointed people. Whatever your offer, like I, I get it. You know, we've had not many, but we do get, you know, like refund requests from people that are not a good fit or they think it's wrong or they came in with the wrong expectation or whatever. We all get it. That's just a fact of business. You've just got to make sure that most people like it, you know, like 90 of people, 95 of people like it, you know, I mean, ideally as close to 100 as possible. But you know, it's impossible to please everyone, man. You know.

Okay, that makes sense. And I want to add, I did join Sam Oven's program accelerator and uplavia. I understand things theoretically, somehow I couldn't do it practically. Like I watch your video, so I understand, like offer funnel, but it's all on my head. But in practically.

Somehow I can't make it in real life. Like, yeah, like, what's your suggestions on that?

Oh, I. 100, man. 100. So one thing that's really helped me and it's quite hard to do, but you've just got, I call it making a mess and cleaning it up, right? You've just gotta do it. You've just got to do something, you know, and you've just got to not care. Like, honestly.

You'Ve really just got to not care, man. You know, often when people don't take action.

From my experience, it's rooted in fear, right? Fear of failure, fear of judgment, fear of making mistakes and getting it wrong. And that holds so many people back, you know, so many people in the world that are held back by that. You've just got a bloody go get messaging people, make the one pager, make some YouTube videos, make the bloody ads, you know, and if you're struggling, right, just hire someone to hold you accountable, right? Which is your offer in the first place. Accountability. Maybe you need someone, maybe you should buy your own program, make your program and sell it to yourself.

Okay? It's funny, you need what you're selling and other people need what you're selling as well. So maybe often by teaching, you learn the most, right? So probably by doing this you will actually force yourself to do, you know what, what you've been avoiding in the first place. But honestly, dude, if I could give you some advice, just go and make a mess and just bloody go and just get it done. Get stuff out there and you will build momentum over time and you'll get a little success, you'll get excited, you'll get another success, you'll get excited and then in the end you'll, you'll eventually win.

Yeah, thanks for that. And it's true I need accountability. But sometimes that also create doubt in mind. Like, if I can't do my own work, how can I help other people? So.

Like, is that, how do, how do I view that?

Just say that again in a different way. So you're scared.

So I'm saying, like, for example, I am accountable because I'm helping entrepreneurs to improve their productivity or to become who they want to be to achieve certain financial goals. Now I am struggling in that area as well. So in that case, like some doubt where it's like I am struggling and then how can I help other people struggling in the same area?

Yeah.

Does that make sense?

It, it does make sense. It does, yeah. Well, you can only help others with something that you are at least good at yourself. Right? So for example, like one thing that I've never done, I've never played golf, so I couldn't help people play golf. I never played. I'm rubbish. I can't do it. But I wouldn't even know how. I'm bloody rubbish, unfortunately. So I just simply couldn't do that. So if you really can't do this and you've never done this and you can't do it and you find it hard, you can't really, with integrity, teach it. That's not fair. Right? Now the funny thing is you need to do it and as you do it, you're going to become, you know, I think of it as a one to ten scale. So zero is you've never done it. Ten is you're a world class expert. Where would you put yourself on the scale, right? Now like a zero. One, two.

I'd put on five.

Five, yeah, they'll do. That's high. So there's loads of zeros that would want your help. And ones and twos. Right. And often, you know, zeros don't want to learn from tens. That's just this, the gap is too wide.

Right.

So if you're, you're a five, you can start teaching zeros and ones and maybe twos.

Right.

And the funny thing is, as you do this, you'll get better. So as you teach the zeros, you'll become a six. And as you teach the zeros and ones and twos and threes, you will become a six and then a seven. Because as you teach, you learn. In fact, teaching is the best way to learn. So sometimes this sounds weird, but getting a client that you can help. I remember in my old trading business, my first ever client helps me learn a lot because to teach him I had to like really systemize my thinking to be able to teach it to the guy, my first ever customer. So you might just need to find a customer, you know, probably for free with where you're at right now, just to give you some confidence. But that in itself is going to teach you a lot, the act of teaching.

Okay, thanks. One last thing. So all this sometimes makes me think, like, should I try any different offer or since or just keep trying with this one.

So when it comes to the question kind of, should you do an offer? There's a few variables that I think about. So I think about how big is the market? I think about what's the spending power of the people in the market? Can I charge a high price? I think about, so how big is the market? What price can I charge? Do I, do I like it? Would I actually enjoy even teaching this for a very long period of time? Because you've got to do it for a long time to go very far. So do I want to do it for the next two, three, four, five years? Is a consideration that's quite important as well. Who are the competitors is a big thing because the more people are doing something, the more likely it is to work. You know, usually people are scared when they see loads of people doing it. They're like, oh, it's saturated. Actually, no, that's a great sign because if it, it's saturated, it means it works, you know, and if, if it's not saturated, it's less likely to work because somebody probably would have thought of it already. At least someone right now. I know. In fact, I'VE worked with entrepreneur accountability coach called Mark Dahmer in the past. I actually met in Sam Woven's Mastermind, and I paid him, you know, I paid him quite a lot just to hold me accountable. Just have a call with me every week and say, right, well, what are your goals? Are you doing it? Blah, blah, blah, and just hold me accountable. So I've actually bought an offer that you want to sell, so I know that it works because I've paid for it with my own money. Right.

These are the things I think about and also, like, how easy is it to reach the market and sell to them? That, for you, will be a little bit harder because entrepreneurs are. It's not B2C, it's B2B. It's a little bit harder, a smaller market and the people are a bit smarter. And usually smart people in some cases are less good at making decisions because the smarter you are, the more you overthink. The more you overthink.

The slower you make decisions, the slow you make progress. So actually being stupid is a really good quality to have sometimes. You know, I've always seen myself as quite stupid, and I. I think it's a great thing. But does that help? I do think you've got a great offer here. Yeah.

Yeah.

Thank you. Thank you very much.

No worries, man. No worries. Cool. Okay. Tillman? Tillman, are you there? Dude? Can you just speak so I can see you?

Yes.

Can you hear me?

Yeah, got you, dude. I'm just looking at your question here. So looking at my video background, the way it's now blurred, is it good enough for recording professional videos? I wouldn't say so, no. It's too low quality and too grainy.

Ouch.

So is the problem the quality of the background, the quality of the camera or the background?

I really don't like blurred backgrounds because I'm like, what are you hiding? I want to see the background, you know? So I'm.

Okay, you asked for it.

Go on, unblur it. Let's see. Yes, it's just like a normal, normal bedroom, isn't it?

But that's my office.

But it's. Well, if that's an office.

Jesus Christ, guys, don't stop laughing.

Turn the blur back on me, all right? Don't. Don't even want to see that goddamn thing.

So, yeah, that's not going to be good enough, man. Like, you need to get a better camera. Your light. Where have you gone? Yeah, there you are. Your lighting is pretty good, but.

Yeah, like a window on that side.

Yeah. Unless you've got a different room or you can tidy that room up. I would just go to a podcast studio.

Okay.

Yeah. I was going to say I'm a big fan of podcast studios, man, because you can walk in, there's a set, perfect lighting, perfect audio producer, they edit it for you. You can just walk in, sit down, film, walk out, they send you it. It's the best thing ever.

That's a nice idea.

Yeah.

I don't know how much that would cost here in Helsinki, but I will think about it. Thanks for that idea. Another idea I had, like, what about if I figure out technically how to do it so that I put like just my face on the side and I just show my face in a circle or something. What do you think? Would that then be okay?

That's going to be better. That's going to be better. But it's like a band aid rather than a fix, you know.

But perhaps band aid is what I need in order to get my first high ticket client and then I can upgrade from there.

Well, you know what? I like your attitude because that, like we were talking about a second ago, that is a make a mess, clean it up kind of attitude. And that's what I'm a big fan of. You know, like for me, when I. My biggest YouTube videos were the ones where, where I didn't try, you know, the ones that I did try didn't do well. So I like the attitude and I think that could work. Yes. But long term, I would look for a better solution for the future, you know.

Oh, long term, I'll buy my own podcast palace.

Yeah. Hell yeah.

Yes.

So as for the idea to clean up this office. Yeah. Well, the problem is that on this side I have a window. On that side I have a little kitchen. Behind me I have the bed which I cannot remove. And on the fourth side there is just a door which I cannot move either. So the only idea I had is, you know, if I turn my desk by 90 degrees and I have the.

Window in the background, I mean, there are some feeds out there, so that's potentially kind of perhaps nice. And then just have a flight in front of me to still have my face bright. What do you think? Does that sound like a reasonable idea?

Yeah, dude, I'm a big fan of having windows where you've got views. You know, in fact, I think every video I've ever shot has a, has a window.

But.

Well, not everyone, but most of them. You know, I'm a big fan of like views behind you and just things that look new and interesting and unique to you. So if you can do that, I think that could work well.

Okay, so that's something worth figuring out or testing. Yeah. Okay. So, yeah, I've got a couple of ideas. So one is to try just to have my face on a slide PowerPoint presentation to see if that works. And then the window idea.

Cool.

Then I had another question. This actually, if I may jump to that.

May I? Yeah, let's do one more.

Yeah.

The other question I had, this idea comes actually from Serena. Thanks to Serena for the idea to focus on. Oh, she's blushing. No need to blush. Serena, you were genuinely helpful yesterday. She had the idea to focus on C level executives or actually she looked into my dissertation and she said that, hey, the business Peace Index, as we've talked about in the last weeks, is actually useful tool for C level executives. And then that gave me the idea like, hey, does that mean that I could define my ICP as C level executive as individuals rather than the whole company? What do you think about that idea?

I like that because it's an easier avatar to reach, which. Which makes your job a lot easier, but it's still a part of the company, which solves the problem. So I think that's a good idea from Serena. Yeah.

Because Serena mentioned like that those C level executives, they often hop from one company to another, first of all. And secondly, they might actually have, you know, be involved in different companies at the same time. Maybe they're like professional board members or whatever. So that's why I thought that was a good idea.

Yeah, it's a good idea, mate. Get to it.

Awesome. So then just last follow up question. What's once I have now decided the icp, what's the next step?

So the next step when you know, you. So you know the offer, you know who it's for, you know, the icp. So the next thing is to start going out to them like we were talking about earlier. Whether that is ads, whether it's cold outreach, whether it's content, which we're going to talk about later today, is going and getting their attention and getting in front of them and making the offer to them.

And that could be done both through cold calling and direct messaging.

Correct.

Awesome. You know what I think, William? I think in your last email to me, you suggested that I should jump to the videos with shadow work, but I think we just did it. So thank you.

No worries. No worries. Pleasure to help. Good to see you doing well. Okay, Joshua, so how do you make sure the content you're making for YouTube doesn't encroach on your actual course content while still wanting to provide value. Joshua, Are you, are you there? Where are you? Where have you gone?

I am, mate, I'm here.

Oh, there you are.

Yeah.

So. So, dude, right now, I was saying this to someone the other day. The reason that courses and coaching programs even exist in the first place is because what they do, I mean, let's take a course. A good course is a bloody. It's a monster. It's all laid out in the right order and everything that you need to know in proper lessons and stuff. You just can't replicate that on, on YouTube. You know, like someone would have to watch all your YouTube videos and put them in order and decipher all the info on their own. And that's bloody hard. That is friggin hard, right? And this is the thing I like about YouTube. You can give people a lot of value, but man, it's hard to go and do everything required to fully get bloody results. You know, even with, with one YouTube video a week. It's great, valuable, it's helpful, but it is not a course and it is not a coaching program. This is why courses and coaching programs exist, because it's everything in order with support and blah blah, blah.

Right?

So that's the first thing I wanted to say. Second thing is the best way to make content that doesn't stop people from buying, which is really important, is to share ideas. I call it wow, not how. Right? So. So for example, I made a YouTube video about seven YouTube videos back and it was about my entire business. And it was like, this is my funnel, this is my ads, this is my offer, blah, blah, blah. This is my team. And I genuinely shared everything. I didn't share how to do anything. So I said, this is my funnel, but not how to build it. This is my team, but not how to hire. This is my price, but no explanation as to why. This is how we do the ads, but no explanation as to why. So it's wow, but not how, right? And what's funny is my biggest videos of all time on YouTube have just been stories rather than any teaching at all. There's actually pretty much no teaching. They're just stories about things that I've done and learned and, and stuff like that. So does that, does that kind of answer the question?

It does. I'm just thinking in my head like, you know, I've got, I, I do, I've got a course that helps kitchen business owners. So like high End luxury interiors grow their businesses. I did it myself previously grow a big, big business and now I teach other people to do it. Let's just say one of the modules, it's, let's just say a 12 minute video and it's on the three dials of, of a kitchen business and what you can tweak these three dials to to get better outcome at the end, that's a 12 minute video. As part of my course, it would be a perfect 12 minute YouTube video. Obviously, if I take it to an extreme and I film one YouTube video every day for three years, eventually I' all of the stuff in my, in my course and that's a lot of that is theory. Right. So I suppose I could make up stories about, you know, this person with these fictional numbers and d and not necessarily explain the why. Maybe I could, yeah, going along those lines, I could probably do that.

But yeah, I'm still, I'm just, I'm just a bit lost in this on this one aspect of it because once I've got clarity, I'll go and film, you know, 10 videos in a row and I'll get them up.

Yeah, yeah, yeah, for sure. Well, dude, think of it this way. Right now if someone really, really, really really wanted to, they could get results without buying a course or a coaching program or consulting services. It'd be bloody hard. Yeah, for sure. But, but they could do it. Courses and coaching programs are really shortcuts for people that just want to get it right now, straight away. That's what they're for. And you've got to kind of keep that in mind. Right? So for me now, what you just said, you could go and make loads of videos and eventually in a way, your whole course is on YouTube. Right. And for some people, they might watch every video you ever do in your entire life and do it themselves and never buy. Right. And, and never buy. Some people will do that. But anyone that's actually smart and anyone that is actually a buyer, they'll see one or two or three or four or five videos and be like, oh, I just want this, I just want to do this now. I just want to get this solved now. What does this guy sell? And those are your buyers. Right? So just, just keep in mind for your videos, kind of like I do one, one or two a week is completely fine. One a week is really good to be honest. And just give people bite sized lessons that are genuinely helpful. Yes. That really help people. Yes. But.

I mean, you couldn't give it all away if you tried. You'd have to make fucking 70 videos or something, you know, so. Okay.

Yeah, I appreciate that.

Cool. We'll go a bit deeper on that over the, over the training videos because there's some stuff in there as well that I share this week. But glad, glad that was helpful. We can talk about that more later. Okay. Nathan. Just seeking some clarity around the feasibility of the offer music education niche. So option one, how to read music for guitar and bass players, increasing employability, confidence, skill, seven pain points. Yep. And option two, music theory for anyone overwhelmed, confused or lost, or singers who need assistance with working with a band ensemble. I'm a high school student teacher, so I have the qualifications already. Nathan, where are you, dude? On here?

Just here. Can you hear me?

We're good. Oh, got it, dude. Got it. Yeah. So of these two options, which one does your gut say is best?

Option number one, because it's precise. I'm not sure if anyone on the call is, is a guitar or a bass player, but they, or we learn a sort of a separate system to begin with and you reach a base like a plateau essentially, where if you want to relate to any other instrument or any other musician, you need to know the standard notation.

Yeah.

And I learned that when I was 15. Graduated Musician of the Year when I was 18. So there's a clear. It sets you apart from other players and then it prepares you. It can't get you the actual gig, but it gives them like the skill set to be able to play either a cruise ship or a theater pit or just to know what they're doing essentially, rather than just sort of jamming out. But that's, that's what I would say just purely because of the, it hits the, like the, the hip pocket. If they want to make a long lasting career out of it, they need to read. It's as simple as that.

Well, I mean that, that would be mine, but yeah, I, I, I would agree with that. So one thing that my mind is thinking as I read this is like, which, which is the bigger, better outcome that they want more. And option one is more of an outcome, you know, that's like, oh, this is why I'm doing it, you know?

Yeah. So learn to read music in six to 12 months or whatever the time frame is. It's a definable. This is what will happen if you join this program with my assistance kind of thing.

Exactly.

Because the second, yeah, the second one I was a bit like. Well, it's interesting though because I was sort of doing a little bit of sort of pre writing of option one. And I actually realized I was hitting parts of option two within it anyway. Because you need to explain. Well, if you're reading a chord chart, what is a chord, what is a chord chart? How are they structured? So you're teaching essentially probably answered my question. But it's sort of like you're touching on option two within option one.

Yeah, no dude, option one. Olga.

Yeah, okay, cool. Yeah, and it's just sort of like starting technically from scratch. I've got a YouTube channel, I've got four or five videos up there, bugger all views. But that was a music theory based one, so that's not really for option one. It was just sort of. Yeah, starting from scratch. Wanting to see where I can sort of begin and start to make the, the first steps essentially. But I wanted to not be sort. I know you were saying like, you know, make a mess and clean it up. And it's more for me the time that I have to devote to it on top of my regular job is like a short amount of time. So I want to sort of, as you said, get to the shortcut and so that's that. Yeah, that's what I was after. Just some clarity.

So yeah, 100. Love it man, love it. Right, awesome. That helps.

Just, just one thing, sorry, one last thing. Pricing models. Just a brief thing. Like I was thinking of a book book and a work book and a course with modules, videos, me explaining things and then they. It's like a self directed thing. Or the third one, fourth would be book the modules, group call or one on one with me once a month and sort of tier it that way. I am a little bit on the financial side of things being a musician because the avenues to long term employment are narrowing as we speak. So that's obviously why I'm in the teaching field. But just to help, just to help the. Yeah. So I'm sort of thinking what, what's a feasible price point? I don't want to be too low, don't be too high and yeah, yeah, for, for sure.

Have you, have you watched my pricing video on YouTube by the way?

I think I have, yeah. It's the what the 12 month. What, where you'll get to in 12 months.

Yeah, yeah. So it's the, it's the three things. So it's like what's the 12 month value? And then you want to take that number and charge around 10 to 15%. That's the first thing. Then when you've got that number you think, yeah, but can the avatar actually afford that? Do they physically have the money or can they get the credit to afford that is the second thing. And then number three, is it worth, depending on what that number is, is it even worth your time to sell it for that? Right, what, what do you think that number is like the 12 month value?

It's a tricky one. I can only base it. This is not so much the value, but what the current rate I guess is for a year of one to one lessons with a teacher works out about two and a half thousand for a full year. One week, one lesson a week for an hour with a teacher. So that. Yeah, two and a half thousand Australians. So what's that roughly two grand US or about 1500 British pound for a full year. And so I think, okay, people pay it, but yes.

So that's what one person would pay a music teacher for a year.

Yes. So the school that I'm at and other schools around, they, you can buy lessons in blocks. So the parents will often pay for high school students for a weekly lesson all year for an hour and they work on whatever they need to do and prep them for exams and that. But it works out about $90 an hour Australian. So 45 quid.

Okay, so let's just take that two and a half K for a year. And how many, how many students would they work with across a year?

Oh, that's a good question. Some of them are like 20, 25, 30.

Okay.

Some have got five, some have got 10. Again, it's a, it depends on the instrument, depends on level of interest and that kind of thing.

But.

And the senior kids can pay for longer as well, so they get 45. Or the juniors can go for half an hour if they're a beginner and then build up.

Okay, well two, two and a half K times 25 is 62 and a half grand.

Right.

Okay, so it sounds like the 12 month value for you is around 62 and a half K. Ish. So 10 of that is 6250. Right? Yeah. And that's Aussie, so 6250, about 3K. So it sounds like your 12 month value, 10% is around three and a half thousand US dollars is okay for your, for your program. That's not bad. That's not bad.

Thank you.

Yeah.

Yeah, obviously with the, as I said, like I know you did DJs before and it was sort of like, okay, but don't remind me this way now. So.

Yeah, so because yeah, that was my first thing. But even speaking to like my folks, they were like, well, when you had lessons, we paid this for you for a year. So it's perfectly reasonable. But it's then it's like, oh, so there's, there's a bit of mindset work I have to do in terms of, you know, am I overcharging etc, so you know, how much value and yeah, that kind of thing. But yeah, that gives me a definitely option one. That's great, thank you. And then I can sort of work on pricing and Would you advocate. Sorry, last question. Would you advocate for like that tiered. So book. Book in a program. Book program, one to one and tier it that way or just because I sort of want to build eventually if this, you know, all goes well, it'll build up like that ecosystem you're saying about having this course on theory, this course on site, reading this course on blues, jazz, whatever, build up an education thing. So I'm probably eight steps ahead of myself as normal.

Yeah, yeah. Well, it's good. I love, I love the passion and the vision. Right, thanks. For now, I would actually start with one offer. I would, I would just start with one offer around 3 ish. K US is very fair in proportion to the value. Right. And it's just how to read music for players to increase employability and confidence and skill to get you more clients that pay for your music help. Blah, blah, blah. Just one good offer. Get it out there, get it sold.

Prepare you or prepare you with the skill set to find long term employment in the creative arts industry or the music business. That kind of thing.

Okay. Exactly.

Awesome. Thank you very much, mate. Really appreciate it.

Cool.

No worries. No worries. And Joshua, I'm just going to come back to you for one second because one other thing came to mind, right. And I just wanted to ask you a question. When do you. Yeah, when and where do you watch YouTube?

When I want to know something specific and I'll search for it.

Okay.

That's the only time, really.

Okay. Because I, I was thinking a second ago, like for me, I, for years I pretty much just watch YouTube on TV, right? Usually when I'm having a whiskey in the, in the evening, I just sit down after dinner, have a whiskey for a couple of hours and watch YouTube on the television, right? And I was thinking, you know how many people genuinely study YouTube videos? Like almost like it's a lesson. And dude, when you pay for something versus when you don't pay for something, the energy is so much different. You know, when you've paid for something, you actually Care and you really watch it. And when you haven't paid, you can still care, but it's just not as much, you know? So I bet there's a lot of people out there that watch YouTube, similar to me, where they watch it but they don't really take it in. Whereas if they bought it.

Yes, it's on the background and they're on their phone and whatever. Yeah, for sure.

Yeah. So I think that's important to keep in mind as well in terms of even if you're giving away a lot, a lot of people just won't soak it up because they haven't paid for it yet, you know?

Good point.

Okay.

Yes.

Just want to share that. No worries. So, okay, just so you get some clarity on the feast. Right. So we've covered that one. Let's do Nitish. So offer is reality creation and manifestation. And my target is entrepreneurs who are already making good money and they want to scale, but they're held back because of their own subconscious blocks and not necessarily because of their funnel trying to replicate neuro knowledge of success. Can you explain how I can do that? I've been posting on YouTube. The call to action I have is a free community that can gather data on what problems money has. Okay. Nitesh, how long have you been doing this for?

So can you hear me?

Yep, yep. Loud and clear.

So I have been studying things for studying this for like four years now. And all my other areas of life are pretty much settled. Like, I have a great girlfriend, I lost weight, and now I'm on track to secure my finances. So I'm really obsessed and passionate about learning about this stuff. Right. And I, I saw that you coached Tirolog to fix this funnel and scale this revenue up.

Right.

So I was really curious how you did that. How can I replicate that? Because I have a similar offer like Nero's.

Right.

So when I thought about it, there's a principle in Nova creation that it needs to be tangible.

Right.

Because for people to understand your offer, it needs to be tangible. So I thought about what problem could I solve to make it more tangible and also target people who has money. So they are entrepreneurs who are already making enough money. They are already financially free, but they want to scale. But they are doing everything right. They are taking so much action, but still they can't scale up. And that's not because of any funnel or anything, because most of the time the funnel is good because they're already making good money. And most of the time it is because of the blocks that they have. Right. So that, so that is my question. How can I replicate Nero success? And like what is, what can be my YouTube strategy? What can be a pricing. So it's a general question, so I will let you take the answer.

Yeah, definitely ma'.

Am.

So if you want to get customers, let's say from YouTube, all you've got to do is make videos about your ideal customers problems.

Right? That's going to attract them. It's going to show them that you understand their problems and likely have the solution. And then you can lead them into the funnel, Right. That's the simplest, most powerful thing I've ever learned. Just make videos about your ideal customers problems and desires.

Right.

Now you, you said you have a YouTube channel, right? Yeah. And do you have like a funnel, like a VSL funnel?

I'm just setting it up. By tomorrow I will set out and I will send you the link. So can you review it? But as of right now, I just have a free community in my description. So I don't have a VSL setup. But I know that I have to do it and I have got it through like 90 of this done. So that I can just let you review it by tomorrow and no worries. So Nero doesn't necessarily target entrepreneurs. Like he makes generic content for like many people and he has a cta. Like if you're an entrepreneur you can check out the link description. So can I just follow what he does or like? Is there any specific methodology that you recommended for Nero and he does it and it is not as visible through his YouTube videos?

Yeah, for sure. So the game that Nero is playing is essentially a volume game, right. And I, I call this the power of 1%, whereby if you get enough views, let's say you get 10,000 views, right, on some mindset content. Well, 990 bloody five of those people can be wrong. But if five people are right and they come into the funnel and buy, you can still make a lot of money, right? So that's the, the power of volume and that's the game that Nero chose to play. He was like, right, I'm gonna make very mass market mindset content if I get enough views, surely some entrepreneurs and business people are going to see it and they're going to need help and they'll go into the funnel. Right. Now when Nero first joined me as a client, all he had was an Instagram and a really funnel, right. So he wasn't even doing YouTube yet. It was me that told him when and how to do YouTube.

And we rebuilt his funnel. Your VSL is really, really, really important, man. Your VSL is so bloody important, as is your offer to who you want to help and your sales script and your pitch deck. So if I was you right now and I wanted to be like Nero, I would make mass market mindset content more geared towards entrepreneurs and business people, which is the way he's actually starting to go now, by the way. Send them to a very, very good, well written, well produced bsl, get them on a call with a good sales script and a good pitch deck, okay? And you've pretty much won the battle. And then it's just a case of volume over time, pouring traffic into the funnel to book and close your calls. Okay? That's more or less the infrastructure. Now what is your offer and price?

So that is my next question. Right. So I thought of charging around 3 to 5k for 12 weeks because they already have enough money and 3 to 5k like you already talked about like 12 month value. 3 to 5k is nothing to these entrepreneurs and if can, if I can help them scale to like 70k 100k, that's worth way more. Right? So would 5k for 12 weeks is a reasonable price according to your experience like in this field helping Nero and other clients?

What is. So the question is, is 5K low or high?

Yeah, yeah.

So it's. Well, really? God, there's so many factors to this. So do you know what Nero charges now?

Yeah, he's 50k.

50K. Yeah, yeah. So Nero's really, really at the, at the top of the market in terms of the mindset offers that I know of and that I've worked on. 5K is about the baseline actually that's about the average of the ones I've seen and worked on.

But.

What are your like, have you worked with people on this before? Do you have kind of accolades?

Yeah, I bought every single product that is in the manifestation space. I, I wanted to know what works, what they actually teaching in those courses so that I know what works, what solution works. Right. So I have Nero's course, I have other courses that I bought from people and I'm also working with David Boland and he told that you know him as well. So he also recommended that I go for high ticket coaching and the price point he told us 3K seems like a reasonable offer but I wanted to learn your perspective. Like you're saying 5k is the baseline, right. So for one on one coaching, 5k seems what did seem reasonable to me. But I wanted to let like I wanted to know your perspective because you're like the king of pricing in YouTube right now, so.

That's very kind of you to say that. I. I'm not sure that's true, but I appreciate it nonetheless. And. Well, Yeah, I mean, 5K is the baseline. Have you. Have you had customers already or are you starting from scratch?

I have started from scratch. Like, I post videos every day. Like seven days a week. I post videos and make sure the quality is the same and. But I don't have a VSL yet, so I'm figuring it out. But, yeah, I have been posting content, but I haven't, you know, like, had a good cta, had a good VSL to track data and everything.

So. Yeah, yeah, I think you've just got a bit more infrastructure to build and it sounds like you're good on traffic. You need to sort the sales process and sort the conversion, then start testing the offer to the market and then you can learn and tweak from there. And one thing that might help you for your first five customers or something, you could say, Listen, it's usually 5K, but because you're one of the first few, you know, five people in, I will let you in for 2K instead. And all I want in return is a testimonial. And then it's going to make it easier to close your first batch of clients. You can work with them, get good results and testimonials, and that's going to fuel your growth. Cool.

Yeah, Yeah, I think that's it. I will let other people speak because there's less time. But, yeah, I will send over the BSL and my YouTube channel tomorrow so that you can review it on the call. I think that will be of great help. So thank you, man. Thank you.

Yeah, no worries. My pleasure. Okay, so, Joshua, when you're talking about.

I've already asked a question. Let someone else have a turn. I'll ask us again tomorrow or something.

Okay, mate. No drama. Yeah, I'll come to that tomorrow. Very kind of you. By the way, can you touch on the importance of following your intuition, Doing the thing that logically may not make sense, but you feel very. Yeah. Yes, I can. Yeah, well, dude, the gut feeling exists for a reason. You know, it's. It's programmed into us for a reason because it's. I mean, I don't have the science for this, but, you know, sometimes you just know and it's this inbuilt feeling that we're given that gives us direction, and you've got to Learn to trust it over time. So the importance of following your intuition. Look, I'm much more of a logical person, right? I'm a very, like, logical thinker. But I've learned that sometimes, man, your gut really speaks to you, and you have to trust it. So I'm not big on the science. That's. That's what I'd say. Jesse, does that help at all?

Yeah, very much so. I just wanted to get your take as, like, a general question of. Yeah, just listening to that feeling that doing what you need to do, but, like, that doesn't logically make sense because I'm also a very logical thinker, so I appreciate that insight.

Yeah, dude. I think, like anything in life, you learn from mistakes, right? And, you know, let's say you don't trust your gut 10 times and it all goes wrong. And the one time you do it goes right, you start to just learn. You're like, oh, shit. You know, I knew that I should do that, and. Right. This is something that's happened to me sometimes. I just know that I should do something, and I don't do it, and it goes wrong. And I'm like, man, I knew that I should have done that other thing, you know? So you just kind of learn over time from. From doing it and it working out, you know?

Mm.

Interesting thing.

Interesting thing.

Yeah. Yeah. Thank you for that.

No worries, man. No worries. We can go deeper on that later. Right, guys? I'm gonna pose there for this session so I can go and get prepped for the main session. And if you guys. I'll just give you a second. Just maybe copy the questions that you've asked so that you can paste them back in later. Because I'm gonna be doing some more questions later on. So if I've. If you've asked a question that I haven't answered, maybe just copy it and write it down so that you can pop it back in the chat later on after the main session. Okay? Otherwise, guys, I'll jump out of here, and I'll jump over to the main session in just a few minutes, and I'll see you over there. Okay? All right, I'll see you over there. Give me two secs.