Profitable Personal Brand Challenge – Day 4 – VIP Session (8pm Bali)

Hello, my right man.

A few of you guys already doing retargeting ads I imagine, right? I was just wondering if you were getting better results on Facebook or Instagram ads.

I'm not running any ads yet, so I don't know, man, I gotta say.

Facebook for me and for some clients of mine has worked way better because the network is bigger. But it depends on your offer as well. Like we've only ran stuff that's for older people, I guess like 35 plus.

Okay, can I, can I ask because my Facebook account is pretty old and like most of it hasn't been about business at all on the Facebook, you know. So I just wondered if I would like mess up the retargeting.

No, I don't think so. It only has to do with ad account.

And you can just start a new ad account and operate it with your personal Facebook account.

Okay, that's helpful. It's helpful. Give it a try.

Were you, were you running Facebook ads straight to VSL or was it like post as well?

This week I've been running towards the straight to the vsl. It hasn't been going so great because I just started with a new ad account and in the past I was just selling stuff which was like low ticket or like mid ticket courses.

So this is the first time driving traffic to the vsl. But it's really cool because you pixel them first of all. And second of all, you see all the stats on the web page of the VSL as well, like how much time they spend on the.

Page and how many people actually click play and how much until they drop off the vsl. So there's way more metrics.

Well, that's good. It's good to know.

What'S going on. How are you all?

Hey?

Well, very well.

Everything good, Tom?

Yeah, yeah, yeah, all good. All good.

Nice mate, nice. Good. Good to let you guys do some of the work for me today. I join you're coaching each other. This is great. I don't have anything to do today. This is awesome. Just, just leave you guys to it. This is fantastic. Amazing.

Okay, right, let's. Let's see what's going on. See what questions we've got. Gemma, how are you? Everything good? I'm good. It's nice to be on here. How are you doing? I'm good, I'm good. Everything okay with Waleed and the copy? Yes, it's good.

Yeah.

We went through it today. Yeah, brilliant, brilliant. Good to hear. Awesome. Well, no worries. What time is it? It's about a minute. Past. Okay, well let's, let's dive in whilst we're waiting for the last few people to, to hop in. So let's see what you guys have got for me today.

Let's see what questions. Okay, we're kicking off with Carl today. So Carl, I would love your take on this. So when you're building traction disruptive model like ours, well efficient winning off the executives live the wrong daily or if it slows down, enterprises.

Well, what's the, what's the offer Carl?

So.

Hey everyone.

Hey Will.

The offer is we, we picked up a challenge in the world of data analytics and AI where analysts focus on delivering insights and they fall short of actually creating value in their organizations. So it would be producing a data set instead of using that data set to actually drive some sort of revenue. Right. And so our model called the Rapid Value cycle helps helps analysts and in their organizations to translate whatever insights they're producing into real revenue by bridging those gaps. So we have some challenges converting chief data officers and CFOs into this new way of thinking. And so we thinking let's go to the level below that. But we're concerned about these analysts ability then to sell that upper chain of command to get signed off on the large scale consulting engagements and guidance engagements that we do to help organizations implement those changes.

Yeah, that makes sense. That makes sense. So who are the key decision makers who actually signs the check?

The CFO generally.

And if you went to the layer below like you just said, I'm guessing it's never a one call close.

Yeah.

Enterprises, tier one companies always have a decision by committee. Right. And they're typically large investments that they're making often multi million dollars at a time. And once you in, you're in. Right. You're sticky forever. So they're very nice accounts to, to get a hold of when you talk to, to the biggest companies in the world.

But we always find challenges with the second tier selling internally to the first tier to, to the, the, the decision makers. They don't do as good a job as we do.

So yeah it's, it's almost like when you send someone to speak to their wife, they make it or break it themselves and you just have no input almost. Sometimes they say the right thing and they get the sign off. Sometimes they say the wrong thing and don't get the sign off or because of what they say. So really yeah, you've got to speak to the, to the, to the big dogs. I think you hit.

We're finding it difficult Though. So is that a case of just keep working on our messaging and finding them where they're at?

Well, I mean, look, there's a few things that you. There's a few things that you could do. You could, on that first call, you could literally coach them on what to say to the higher ups. Do you know who, do you know who Cole Gordon is?

No.

So he's a sales trainer from America. And the way that he used to handle the wife. Objection. Was he would coach the husband on exactly what to say to the wife. Listen, when you go and speak to her, don't say this. Don't say like, hey, books this guy off the Internet and he's got this thing that I want to buy. Say to her, listen, found this guy, I've checked his credentials. He's very trustworthy. He's blah, blah, blah. And he would literally tell your husband what to say to the wife to, to get it across the line.

Yes.

You're gonna have to either do that and pretty much tell them what to say to get it across the line.

Or somehow get them to just arrange a call with you and them so that you can do this, or you're just gonna have to master getting to the top people. It's got to be one of those three.

I think over time we can do that, you know, once we've built up more credibility in the space and, you know, because executives work well with references, right. And if they, if they haven't spoken to their buddy and, you know, your name came up in the conversation, it's going to be hard to get them to, to even join a call.

Yeah, this is a tough one. This is a. Sorry. This is similar to Tillman's offer where he's kind of going to a higher level company management and it's just, it's just harder. It's not impossible, but it's a lot harder. And slower. But usually the ticket is much, much, much, much higher. So it might be slower, but it's a lot more worthwhile. That's kind of the playoff.

Exactly. Yeah. Is it something you feel you can stick, you can sink your teeth into with us if we join the program?

Without a doubt, man. Without a doubt. I've done this before. I've worked on corporate YouTube, strategy stuff, corporate sales stuff. Yeah, 100%.

Okay, cool. Any other thoughts or questions for now, mate?

No, that's very helpful, thanks.

Yeah, sorted. My pleasure. Okay, Mohammed. So should I deliver weekly group calls or bi weekly calls for better attention and fulfillment? Is it okay to do group Calls and they're done for you. So Muhammad, just remind me of your offer.

Hey Will, I hope you're doing well. So basically my offer is Instagram growth organic. So I basically help my clients basically.

Increase.

Or basically add 10,000 followers on Instagram and you know, use that to basically increase the revenue as a whole. And basically it's targeted towards coaches and consultants. Last time we had this conversation you said maybe you should, you know, lay it down, maybe one layer. So I was thinking maybe I could go towards school community owners or maybe just B2B coaches. But that's something I'm still thinking about. But that's the offer. And in the done with you we, we do group calls and right now I have like three or four. Three, three group done for you clients. But I'm dealing with them one to one and it's just becoming a little bit of a pain because I'm always on calls and you know, I want to decrease the amount of workload there. So I was thinking maybe I should do that over a group basis as well, if that's possible.

Okay, so let's come back to the question. Should I deliver weekly group calls or bi weekly goals for better retention? Well, and is it okay, so it sounds like you've got two programmes done with you and done for you, right?

Yeah. So it's three programs. It's either do it yourself, that's just the course do it with you that includes group calls and do it yourself basically includes one on one, one on one calls, two one on one calls per week.

Wow, that's okay. That's pretty good. So yeah, so for the group for the done with you and done for you, I would do one 2 hour group call per week.

Right.

And they're done with you get that and the done for you get that. But only the done for you get the the one on ones that's the separation. 12 hour per week is, is solid. It's not too much, but it's not too little.

And you wouldn't include group calls. What I was thinking was maybe have a separate pool for do it with you clients and create a separate group for them and on on a do it with you call, it's only the DWY clients and a separate group for DFI clients and it's only just the DFI clients together. Or do you think I should keep the DFY to be one on one?

So do you mean have different group calls for the different programs?

Yeah, yeah, yeah, exactly.

To be honest. To be honest, no. So in our Programs like for example. So on a Monday I do a two hour group call, right? And anyone's welcome, the diy, the DWI or the dfy. And it's actually nicer to have everybody there because everybody's in different places, different sizes, different problems. The small guys can learn from the big, the big guys can be reminded of the smaller problems. And it keeps it simple and it keeps it condensed. I think that's better, personally.

Okay, sounds good. The last question which I have is, do you think if I were to run ads to this offer, because right now all of my clients are all basically through referrals, so I'm not getting any organic, not getting any paid traffic. I do have quite a sizable audience, but that's completely irrelevant because those are all people based in my country and they won't be interested in my offer. So this is like I'm doing this with a new YouTube channel, with a new Instagram channel. So what I wanted to ask was if I were to start running ads because I, I, I've been working on the creatives and everything. How much daily budget, like exactly should I start with? Maybe because I don't know how, how much daily budget I should start with. Whether, whether it's $20, $150 per day. So a little bit of guidance on that would be amazing.

Yeah, yeah. Well, part of it comes down to your monthly budget. So, so let's talk about that. What is your rough monthly budget that you wouldn't mind losing in a worst case scenario in USD.

5K?

That's a lot. That's a lot. Yeah. So I would start to test, I would start at about, so, so here's what I would do if I was going to start again. I would write five hooks, two bodies, put those together, that's going to be 10 ads, which is a nice batch to start with. Right. Not too few, not too little. And I would start at something like $10 per day per ad, which is a hundred dollars a day. Right. I would run them for seven full days. And the reason that's important is because you've got to let the data settle. Right. On day seven, I would fill out my ad tracker and I would look at what ads are working well, what ads are not working well. I would turn off the ones that are underperforming and scale up the ones that are performing and then rebalance the budget back into the ones that are working.

Right.

So you might, let's say you turn five off and leave five on. Well, now you're going from $10 per ad per day to $20 per ad per day. Right now you've rebalanced the budget and again give it another seven day test and you're gonna track in seven day pauses. So every seven days you're going to stop, look at the data and make a new decision. Right now when you get to week two or week three, you should have a few ads that are working really well. They're getting your leads, they're getting your calls, hopefully they're getting your sales as well. And then you can be like, right, this is working. Let's, let's go from, you know, 100 a day to 200 a day. Okay, give it 7, 14, 21 days, you're profitable. Right. Let's go to 300 a day.

Right.

And you slowly scale from there. That's, that's what I would do if I was starting again.

Yeah, that was really helpful. What should be my cost per booked call?

Ideally as low as possible.

Really? I mean I would say.

Industry average. Of all the funnels that I've seen that run paid ads, I would say industry average is probably about.

Probably about around a hundred dollars per booked call, usually around $200 per taken with around a 50% show rate. So usually if you book 10, you're going to take about five or six. Right. So usually your taken call cost is roughly double the booked call cost. If you can hit that KPI of around 100 per booked and around 200 per taken, you are going to be in a good spot and you should almost certainly be profitable off that.

Perfect. Perfect.

That this was really helpful. Well, thank you so much.

Nice man. Nice. My pleasure. No worries. Okay, so that's that. Now Masai.

Let'S have a look what you're saying. So you're doing about 11amonth right now with the done for you automation offer where I focus on building AI automations for small law firms. Cool. Bottleneck right now is my ability to deliver because I'm doing all custom work, 20 hours development work, basically.

To scale.

Okay. Okay. I want to get to 25amonth and I don't know if I should focus on my service or if I do try someone else. So Messiah, the offer and you're only doing done for you?

Yeah, right now everything is done for, done for you stuff.

Yeah. What is the, the main bottleneck right now?

Well, so essentially what it is is I do a retainer at 2. 5 for a month. 2.5 for a month.

Yeah.

And it basically takes me because if it's 20 hours of development work for each client. I basically take one day out of the week for each client to deliver for each client. So that basically that's fine. Yeah, yeah, exactly.

So you've got a maximum of seven clients basically if I work every single.

Day of the week. Exactly.

Oh, right. Well, okay. Okay. Well the bottleneck then is.

Pricing a little bit your, your human time.

So my question would be, number one, could we raise the price without killing the clothes?

Right.

Number two, can we hire someone to help to reduce the, the workload hours? Number two.

Yeah.

And that's done with you. Is there any way that we could offer a cheaper option where you don't have such a heavy workload? Number three, those would be my first three questions.

Yeah, so I would. In terms of other options, things that I've thought about is moving away from custom stuff. So right now it's like whatever you need, I build that stuff out. But if I can analyze what I'm working on with clients now and figure out specific solutions to offer them and do the same thing for every single person, obviously that's a lot easier. And then. So that's the main thing then I've also listening to kind of the, what you guys have been talking about on these calls. I think I could potentially raise price to. I probably could have raised price for, done for your work to probably 3, 5 or probably 3.5 and then have 2k be just like coaching stuff, you know, kind of walking people through stuff.

That's what I'm thinking. I, I think one change that could really help is if we went 3.5 for the workload that you're doing now, which makes it more worth your time. Right. And that's going to grow business. Then if we could maybe do a 1.5 that is like way, way, way, way. It's more of a self paced thing where they carry the workload but they say for the, for the sake of that basically. What do you think?

Yeah, I think, I mean I think that makes a lot of sense to be honest with you. And it was. I hadn't had the idea until coming onto these calls this week, but I think that that does make a lot more sense.

I think I, I think so that that's what I would test first and then secondly, dude, I would try and find someone to take some of that work off your hands. Like if you could, you could double the business, you know?

Yeah.

Yeah. Okay, Perfect. Thank you.

Yeah, no no worries, man. Any other thoughts, ideas, questions or are you feeling a bit more solid now?

Yeah. Feeling a bit more solid, I think. I guess from a marketing standpoint also, because I'm going after small law firms. Less than five, less than ten attorneys. Really Less than five is best. Yeah, but that's still kind of broad market. And I think in terms of being able to sell something repeatable, which is why I do what I like to get to, is have a solution out of the box that I could sell for two or three or five or something like that.

In terms of being able to sell something repeatable, I don't think I can do that unless I niche further into a specific type of law firm, like a family law firm or an estate planning or one of those type of firms. So I guess trying to get some clarity on how to think about that and go about that if I decide to do that.

Yeah. Well, one thing at a time. One thing at a time, man. You know, I'm, I'm a big thing of. I'm a big kind of advocate of just map out all the things that you could do, then organize them into like the most impactful to the least impactful and then just do one at a time with full focus. That that's the best thing to do. Kind of like we've just talked about.

Yeah. Okay.

Thank you.

No worries, man. No worries. Go and scale a business.

Good.

Okay, Jermaine, what have you got for me? So on day two, you said the offer should be three for three months, my brother. Try one to one. I have a 3K, three months, one a month.

Honestly. And I'm looking at in the wrong way. You said three for 30 days. Seems too short. Yeah. So. Right, well, let's, let's come back to this, Jermaine. So let me ask you a question. How long would it take for someone to get a, a good result?

I would say, like you said, three months. Then they can see some money from it.

Right. And what's the rough 12 month value?

Well, they probably could make like 5k a month. It's really. Yeah, it's hard to say because their page can even go way more viral than mine. And it's just the algorithm that pushes it. So it can also go up to 10k or maybe even 15k if they got a good niche.

Okay, what is the average? Not the best, not the worst. What's the average 12 month value?

Yeah, I would say 5k a month should be.

Yeah.

Pretty easy to stay on, right?

Right.

Like probably not. It's at month three. I was at like 10k or something, but obviously I have way More experience and yeah, I'm way faster with making these videos than new people.

Okay, well if on average you can make them 5k a month, which is 60, 000 a year, you want to be charging about 6 to 8 like in, in total for this. Right. To, to get them the result. Now if it's going to take roughly three months to get them a good result, maybe a little bit longer and you want to be charging around 6 to 8, I would do something like 4k a month. Wait, wait, wait, wait, wait, wait, wait, wait. Let me think about this. 60, 10% is 6. A little bit more is 8. It takes three months to get the, the result. Now I take that back. If it's going to be eight, what would that be? 369. Three a month. And what, what are you charging now?

I'm not doing any coaching. I used to run a community and two days ago you also said maybe some group coaching, but I actually wanted to do one on one so I can specifically help them and give them more value in that way. Like they just speaking to me on their own time.

Good attitude, good attitude. Well, in that case then we want to do something like 8k for three months. It's like just above 10 month out. That, just above 10% of the 12 month value. Three months to get them the outcome out. Six to eight. And you can payment plan it as well. That is like, that is where the fair value lies. So that's what I'd recommend. Roughly 8k for the 3 months. And they can payment plan it as well.

Okay.

Yeah.

And they have lifetime access to the course. Like I will send it to them and they can just keep it.

Yeah. And what you could even do as well is like after the three months you could do like $500 to stay in or a thousand dollars to stay in per, per month. Right. If they want to stay long, they have to stay longer. And then it's fairly priced based on the average value, you've got three months to get them the outcome. And if they want to stay longer, which some people will, they just go on a rolling fee.

Yeah.

Yeah.

Okay. For one last question for the avatar, we Talked about the 9 to 5 avatar, but I watched the recording of the VIP session and you told someone that it's easier to help someone that's in pain, that's already doing it than someone convincing to start your thing. So I was also thinking of maybe targeting them, people that have trouble with social media, getting views and stuff like that on YouTube or Instagram or whatever.

Yeah.

So I'm not sure of their buying power for sure.

Well, when you're selling to people that are new, you've got to sell them on three things. You've. They've got to trust you and buy you. They've got to trust the method of doing what you're proposing and they've got to trust your product to actually deliver and get them there. Those three things, right. When you sell to people already doing it, they're sold on the middle one. They're sold on doing it because they're already doing it. So then it removes one of those blocks. Now they've just got to trust you and trust the product.

Right.

Now, if you sell through organic, that builds trust and usually that solves number one. So if you use organic, it solves number one. If you sell to people in the market, it solves number two. Then all you've got to do is sell them on the product, which is not that hard through a VSL and a sales call.

Right.

So that, that is why it's more efficient to use organic and to sell to people already in the market. You don't have to. You can sell to people outside, of course. It's just a bit harder and a bit slower.

Okay. Yeah. And what's fair for the, let's say 6k or 8k on how many calls they should get with me because it's limited to my time. You said you did like 50 clients and in my mind it's already hard to handle like 10 or something.

Well, the. So a good lens. Whenever you're stuck on a question, ask yourself this question. What's best for the customer? Right. And what does the customer need to get the result? Because sometimes, Right. Sometimes the answer is one call a month and they get the result. Sometimes the answer is one call a week. They need to get the result. It depends on the offer, the niche, the deliverables, the problem, all that stuff. So genuinely, how much one to one time do they need to get the promised outcome?

Yeah, okay.

You know.

Yeah, yeah. So I think probably one call would be enough and then ongoing WhatsApp support, because you have to let the videos do their thing as well. Otherwise you're just trying too much while the algorithm has to push it.

Yeah, yeah, there you go. So whatever's best for the customer is what you should generally do as long as it's feasible. And it sounds like it is feasible. So for you it sounds like a good training program, WhatsApp support. Maybe one, one to one a month or something. Right. You know, or even, even an optional one to one every two weeks. But. But you don't force them to book them, right? Okay.

Yeah.

And then you'll find that some people, some people will book them all, some people will barely book any. And most people will just book one every, every few, you know, and they don't get to save them up. That's very important. They don't get to save them up. Right. That. That is a really nice structure.

All right, awesome. Thanks a lot.

Yep.

My pleasure, man. Just doing my job. Just doing, doing my job.

Right. So Ryan's just PM me. I didn't even know people could do this. Let's have a look. Currently doing under 10k a month, feeling stuck working with underpriced done for you clients. Even though I've delivered strong results and built solid testimonials, what would be the best Ascension offer to transition into and how can I make my lead flow more consistent? I'm a full stack growth op. So Ryan, how many clients have you got right now?

So right now I'm currently servicing.

Three active clients.

Yeah. Okay. And where are you?

How do you acquire clients?

So in terms of acquiring them? So I've had.

A referral with these ones. It's been mostly referrals, but I know I need to be reliant on my own, like, presence. I've been doing outreach and stuff like that as well. But I've just been thinking like, when I do that, I need people to at least come to my, like, YouTube, Instagram, you know what I mean?

Yeah, it sounds. So you've got three.

How many clients have you had? Like total, ever.

Total ever lifetime. So I have had 25 clients actually.

Yeah, it's quite a lot. And what they. They all came from word of mouth.

So quite a lot of them came through word of mouth. One of my clients was like sliding me referrals. I got too stuck in fulfillment. So that's why I'm saying about Ascension offer as well. But yeah, I'm proud to say, like all of them have corn results.

So I just need to put that into content.

Okay. Okay. Right, let me. Let me reread this. So you're stuck under 10. Feel stuck working with underpriced done for you clients. Why? So why the underpriced?

I. I don't know. I've been very much looking at the market and in terms of the. I incorporate Rev Share as well, so it can be case dependent on the client's output, which then restricts my earning potential. And then in terms like reinvestment and stuff like that. So I'm just thinking like what offers do you have in place which justify value by the same time are fair for the clients as well.

Yeah, yeah. So a good kind of paradigm to look at this through. Right. Is what is the least amount of work that you can do that gets them the promised result that they're looking for and what is the promise? I'll ask you about that in a minute. Right, yeah, that's number one. And then number two, if you get them the promised outcome, how much is it worth to them at the end of 12 months?

Can you, can you answer those questions? So number one, what's like the least amount of work that you would have to do to get them the outcome and how long would it take you in terms of months?

So it's very case dependent depending on the niche. For example, tax consultant is very, it was much easier to get him to his desired result as opposed to like an Amazon coach for example.

Yeah.

But as for actual like quantifying it. So my main thing is to get them high ticket clients. But as for a, as for a full on promise, I'll just put it as like five to ten clients in the next three months. But then I think that one has been overused.

Okay. Okay, so so that's your promise, five to 10 clients in three months.

Yes.

And what is the fee?

So average fee on that is 1.5amonth. So 4.5 total.

Okay, okay. So 4.5 across three months per client. And just give me, let's stick on the tax advisor that you just mentioned.

Right.

How much is 10 clients worth to them?

Well in terms of monetary.

Yeah.

So 10 clients for him would have been worth between.

50 to 160k.

USD.

USD. And are you charging USD or pounds?

I'm charging pounds.

Pounds. So your 4.5 is about.

Six and a half thousand dollars. Ish. Roughly.

Yes.

Yeah. So you're making them, it sounds like around.

90 ish, 100 ish. And you're charging 6.

Doesn't sound fair to me.

Yeah, this is what I'm saying. That's what I'm saying. So I'm thinking, do I have. Well of course I think you'll be in agreement with this. Of having a self paceding.

Yeah.

As well as having like a full stack because I cover their content as well. Wow.

So yeah.

Okay. Well I think what, what, what is it that they want the most? Like do they, would they only be happy with done for you? Would they be happy with the course what, what do they want?

Most people that have come to me have wanted the done for you stuff.

Yeah.

Because they just want to focus on their business at hand.

I incorporate their sales infrastructure as well. But I need, I think in order to scale, I do need to hand that off, but I need to justify handing that off. But I can see how a done with you would work. But yeah, most people have come for done for you or myself.

Well, four and a half K pounds, it's not. It's not good, but it's not bad. It's kind of like just in that okay zone, you know, 4.5 per client across a quarter. How many hours of your time does it take roughly?

Most of the time comes from the building out.

Yeah.

So that's that. But per quarter, once everything's up and running per week to fulfill, I would say about three hours per week per client.

Oh, three hours per week per client. And you work with them. And how long does like the initial build, all that initial work take in.

Hours also that comes with like all the funnels, all that kind of thing, the copy, etc.

Yeah.

So in terms of that collectively I could say maybe like 16 hours. I put number on it.

And is that one week's work, two weeks work, three weeks work.

Usually I just hammer it out all at once.

So.

Yeah, like one day, two days.

Yeah, one day, two days, get everything all set up and then it's just case of maintaining when the offers just like. Yeah, their office just proving.

Yeah. Okay, so 16 hours, let's say day, day one to two, then three hours a week. So that's 12, 24, 27, 30, 33. What's 33 plus 16? 16. 16.

Plus 33 is 49. And you said four and a half. So four and a half divided into 49. Yeah. So your hourly rate is about 92 pounds. Ish. So are you, are you, are you happy with 92 pounds an hour?

To me that sounds good. Yeah. I actually had never done this division.

But yeah, I feel like sometimes though where I have attracted low quality clientele. Yeah, that's taking a bunch longer, you know.

Do they still pay the 4.5 though?

They still pay, yeah. They try to get out of it.

Sometimes, but yeah, that's. So this is one thing that I always keep my eye on is like what's my hourly rate for the fee and for the time? Because then you can kind of understand where the kind of value lies. And based on this math, four and a half thousand pounds divided into 49 hours, 92 pounds. An hour. It's. I mean.

I think that's a little bit low.

You still there, dude?

Yeah, yeah.

So. But it sounds like you're kind of pretty happy with that to be honest. 92 an hour.

Yeah, sounds good. It does sound good to me for sure.

Yeah.

I just want you be more stable.

What's it. Say that again? I didn't catch that. The last bit.

Be more scalable.

The. The what?

Oh my God.

I didn't quite catch that.

Yeah, just like. Can you hear me now?

Yeah, yeah, yeah.

Like.

Just scaling to the next like levels.

Oh yeah, yeah. Well it sounds like you can simply raise your price a little bit because if you're making them 80, 90, 100, 100, 100, 1020K plus four and a half, simply not fair. Like you should be getting 15, 20, you know, not, not four and a half. So it sounds like there might be room to maybe raise your prices a little bit. Maybe just go to five and a half instead. That's going to get, get your hourly rate up to like what? 110 ish? 120. Which is, you know, it sounds like you'd be satisfied with that. And also I would think about can you maybe hire someone to reduce your workload, right. And like what's the cost of that and how does that change your hourly rate? That will probably get it up quite a bit by doing that. If you can find someone, you know, low priced but quality enough to. To do the work at the same standard, that that could be an option. So raising your price, number one, hiring someone to come in and help number two and also maybe breaking it up into a done with you, done for you. Where done with you is more consulting and you kind of show them how to do it and help them and done with you, you literally just do it for them. And maybe they're done for you could go to maybe six and a half and they're done with you. Could be three and a half and that is gonna really raise your hourly rate and make it, make it a lot more beneficial. It's just. Will they buy done with you is my only question there. You know.

Yeah, I can see how some people will but some people can be too cons time consumed with this. But yeah, I can definitely have that there because I think it will have higher perceived value for the done for you stuff.

So.

I appreciate that response as well.

Yeah, yeah, no, no problem. I can tell that you're almost there. You've just got to slowly test some things, make a few tweaks and you're gonna, you're definitely going in the right direction though, dude.

I appreciate that very much.

Yeah, no problem, brother. No problem.

Okay, let's see what else we got. So.

I'm at the 60 video mark and I know what video to make, but if I want to make another video format, you need to make another YouTube channel. So a Neil, the answer to that is how different is the format gonna be?

Well, I'm doing whiteboard videos like Neuro, which I want to stick with on my main channel, but I want to do more videos like you. I see you kind of have like a mix, you know what I'm saying? So it's like working for you. I'm even thinking about like maybe just doing like a long like podcast rant, whereas. Well, I got a podcast myself. Separate that because I got a bunch of craziness on my channel right now.

Okay, well, it's not just about the production, it's about the theme as well. So if you look at my channel, the theme is the same, but the production does vary because I test different formats to see what works. So is it the production style or is it the theme that's going to change?

Ah, okay.

Well, I'm thinking about making a vlogging channel too. If I move around anywhere. So yeah, that'll be a different theme. My podcast channel, I guess that's a different production.

Yeah. See if.

Yeah, so a little bit of both.

Yeah. So if you said to me like, I want to do vlogs, I'll be like, dude, you've got to do a new channel, man. You can't put vlogs on a main channel.

Right.

You know, right. To be honest, Iman Gadzi is a good example of this. He's got his vlog channel, he's got his business raw talking head channel, he's got his main high production channel. That's a really good example of different theme, different channel.

Okay.

Yeah. Does that help?

No, no, Totally. Another thing I want to bring up too. I don't know if you saw this on YouTube, but they just updated. You could collaborate with other videos. Have you tried that at all?

I haven't, haven't tried it yet. I've got a video coming out with, with this guy Ali Abdoul, that, that I did for his channel. That's going to be my, my first one. It's going to be interesting to see how that goes.

Okay, nice. Because I was assuming it would just be just like Instagram, like if I collaborate with another account, you could see it in two places. And I was thinking, and I'm assuming it's like that on YouTube, and I was thinking that might be a good way to build like multiple channels with a bunch of videos and they can connect to each other.

That's a good idea. That's a good idea. I like you thinking that, Mom.

Yeah.

I don't know if. I mean, are people doing that already? Like, is that. Because again, it might like, you know, with the production and the themes you're talking about. Because I want it to make sense.

Yeah.

I think right now the most sensible thing to do is to keep it separate. Really. Because the whole thing is the reason why this is so important is because I know that this is a weird example, but imagine you came into my shop and you were like, I want a can of Coke. And I was like, there you go, can of Coke, right? And you just liked Coke. Then you came back the next day and I was like, dude, have a Sprite. You're like, I don't want Sprite, I like Coke. I'm like, okay, we'll have some water. Like, I don't want water, I want Coke. Right. That YouTube is the same. If you go to, like someone's channel and you love it and it's like a 10 minute talking head video, you don't want to find a 25 minute cinematic edited one next. Because it's. It's not what you're there for, it's not what you want.

It's.

It's not why you're there in the first place, you know, so that's kind of the way that I think about it. I'm like, if people come for one thing and they like it, I just want to keep giving them the thing that they like, you know?

Right. And one, one last thing I gotta ask.

Yeah.

So on my main channel, I want to keep my theme the same with, you know, being a fitness coach and health and everything. I want to make some whiteboards and some videos like you like, you know, in front of the mic. Like. Like how you are right now. Would that be appropriate? My whiteboards are doing better, so I figured, you know, maybe that'll be the 80% and me just talking like raw, like 20, about, like health and fitness.

Yeah, definitely. So again, like, you'll see, on my channel, I do whiteboard, I do talking head, I do mastermind clips. That's because it's all the exact same theme, exact same topic, exact same points.

Got you.

Okay, okay.

As long as they connect together.

Exactly, exactly. Dude, does that Help.

Yeah, totally. And last thing. Last thing. Yeah. So I kind of have, like, a holistic approach to health, because I know it's helping my clients. Like, I've helped them in weird ways, and it's not what people expect. And this is kind of why I'm all over the place. Because, like, people don't real. Like, I don't know, like. Like, if I'm talking about lifestyle or, like, really that's involving your health, or I'm talking about, like, friendships and relationships, like, that's still on the topic of health, because that still affects, like. Do you see what I'm saying? This is why it's so easy for me to get off topic.

Yeah, well, you've got to.

You've really got to talk to one avatar about, I think. I mean, if it all applies to one avatar, that's okay.

Okay.

As long as you're staying on avatar.

Got you. And the YouTube algorithm, like, knows that, like, through my videos, like, as long as I bring it up, like, even in the end.

Well, yeah, that.

Because I know what you're saying with the coke.

Yeah, I'm sorry. Yeah, no worries, man. Well, that's how the algorithm actually works, right? So the algorithm shows it to a few different people, and then the ones that watch it for the longest, and maybe they, like. Or they comment or. Or they subscribe or something. Then that's. The algorithm is like, oh, that's. That is who we need to show it to, because they like it. Let's show it to more of those people. Right. So if you start making loads of different stuff, those people don't come back. Then it hurts your future videos. Because then YouTube is like, oh, they don't like it anymore. Right. So that's why it's so important to kind of build a, like, Nero Knowledge does. Like, every video is pretty much the same. Same thumbnail, same title, same style, same setting, same color, same outfit. It's almost like. Think of it this way. Have you ever seen that American thing called Friends? The show?

Yeah. Yeah.

Yeah. Well, it's the same characters in the exact same clothes in the exact same locations, saying the exact same shit again and again and again and again with, like, little tweaks to the story. That is what makes a good YouTube channel, where it's, like, consistent, and you can fall in love with the setting, the character, the theme, what it's about, and that's when you build the real connection all the time.

Got you.

Yeah.

Definitely got a lot more clarity now. Oh, and I'm sorry, one Last thing, should I delete videos? Would that help my algorithm on my channel right now?

Well, if you made some in the past that were like really left field and off topic and like not very suitable and good, you could definitely unlist them. Like I've, I've done that in the past when I've made mistakes.

Okay, got you. Sounds good. Thank you. A lot of clarity on the subject now.

Fantastic. Nah, my pleasure, man. My pleasure. Okay. Okay. Nathan, I'm going to come to you next, dude. Okay, so you say you like YouTube ads better than meta. Why is that? And is that to watch the vsl? I'm planning on doing multiple live webinars a week. Multiple live webinars a week?

Heck yeah, man. Let's go.

I love it. I love it. That's, that's the attitude to have. Would that be a better ad? Okay, let's, let's talk about this one first. Now, the reason that YouTube ads generally perform better is because so different platforms have different use cases, right? So when you go on YouTube, you generally go to watch fairly long videos a lot of the time to learn, right? And therefore it makes sense to be shown an educational ad that goes to a VSL video where it's a longish video where you go to learn. So it's kind of seamless, the transition, right? Imagine that you were on TikTok and it's just all, you know, there's not very educational. It's all clickbaity and very short. Well, to see an ad that goes to a long VSL is very like, doesn't really make sense. It's a whole different kind of, kind of ball game, right? So that's why longer YouTube ads to a VSL work really well on YouTube because it's native to the use case of the platform in the first place, right? Because you're kind of going from watching a video to watching a video, which is very nice right now. Similarly, it works that way for webinars as well. Because webinars are long videos that are educational where you watch them and learn stuff. Kind kind of like this, right? And webinars, this is the simplest way to say this. Someone asked me earlier today, how long should my YouTube videos be? And I said as long as possible, right? Because the longer that a video is, the higher it converts because it builds more trust, right? You connect with the person more, you learn more. And that's why webinars are the ultimate conversion tool, because you can spend hours with people, you know, like some of you guys are spending more or less 10 hours with me this week. So it allows us to really form a connection and really form a bond and a lot of trust. And that raises conversion because it's the reason people don't buy is trust, you know, and this, this builds the trust. So.

Does that answer the first question? That was a long answer to that question.

That's a great, great one. So you're saying though, from YouTube ads to do VSL primarily, but you're saying webinar could work too because it's still long. Would that mean I do an on demand webinar then? Just so that they can go right from the click of that to write to watch the video of the webinar?

Yeah. So to answer that question, YouTube ad to VSL works. YouTube ad to webinar works. I've ran both of those and they've both worked amazingly well. One difference though, right, VSL will book you a lot more calls, but they will be a bit lower quality. Webinar will book you way fewer calls, but a lot higher quality because of the reason that we talked about, because there's way more trust. So the next thing to think about them is for your offer in your market, is volume better or is quality better? And also, are you taking the calls? If you're taking the calls, probably webinar is better.

And vice versa.

I got a closer.

I have one closer right at the moment.

So.

I wouldn't be taking that call.

So on that, that's why I'm just.

Ramping up to do more volume then.

Yeah, yeah. I mean, dude, for me, I would do VSL because volume, there's a saying volume solves all problems. And I, I definitely agree with that.

Wait, is there a certain text service you suggest with, you know, getting people to those webinars or calls? Know people use G G, but I personally hate high level.

Oh God. God, me too, mate. Yeah, me too. So one, what we use for text is a company called Send Blue.

Yeah, yeah, they're a company, they send like the blue eye messages to, to people, but from India. It's, it's a little bit expensive. I think we paying about, we pay about 1 1/2 K a month for it, which is quite an expensive software, but it's, but it's really effective. So that's what I'd suggest.

Yeah, so that's.

And then another part of that question too is I know Core Gordon talks about doing school or Facebook communities because it's a cheaper ad to drive traffic to and then just have setters do like, just Outbound triage and stuff. But I know you said you don't, you don't highly suggest communities but I think he frames it into a challenge itself is kind of how he frames it. Rather than just a free community group. What would you think about that?

Yeah, in.

In about 8 out of 10 cases it's going to be faster and easier and cheaper to go add VSL call in most cases. There are rare cases where it's, it's actually cheaper to go add free group setter and book them in for a call but it's harder and slower. It's best to just do add add to call. By far.

Interesting. What about like I, I know I do like we do ads for our clients too. We have like a done preus service but we just do simple like, like boosting follower ads and DM ads. Right. Would it be better to have an agency to help us ramp up more quality ads for our clients or try to find an in house media buyer or my stuff and our clients inhouse.

In bloody house? Definitely. Yeah. Like agencies just don't really care, you know. But when it's in house they are all in full time under your control in house all day.

Where do you find those people?

I just went to the old agency and said listen, how much would I have to pay you to quit and come and work for me full time?

Okay.

And then I just paid him enough to quit and he ran my ads for like three years in the agency. So I just, I just poach like really good people and if that didn't work I would just.

Go in, I would just ask around. I just go in high quality groups and be like listen, I'm looking for a full time in house media buyer. I just ask around until someone connected me.

Yeah, yeah.

What's a better hire the buyer, media buyer or a copywriter? Because after I see some of this stuff in your group I'm like man, I got, I probably need both. But if I had to choose one before the other, which one would I go for? I'm leaning toward media buyer.

Oh no, no, no, no, no, no, no no no. Copywriter.

Yeah.

Because, because chat GBT with some prompts and stuff and I feel like I can, I can do a half decent job with copy.

Yeah, yeah. Well one thing that I know is if you have very, very, very good copy, the media buying is a walk in the park anyway. Like my, my mum could set up the ads and, and they'd still be fucking profitable. Right? But, but if the copy is no media buy can ever fix that.

So.

Oh yeah, I see that.

Yeah.

So copy and then what is the best.

How do you find those guys? Where do you find a good copywriter?

Oh, well, I. So the way that I got my copywriter was I used to be in a copywriting mastermind with. With a guy called Alan Sultanich. And I. Dude, I used to pay. Dude, I paid Alan 35 grand to write me one VSL of one sales page because he's just a world class copywriter. But anyway, when it came to hiring, I just said to Alan, listen, do you know any copywriters that you've trained that would be open to coming in house? And he recommended a few people. I interviewed them. Found one guy who just blew me away. And I offered him enough money that he couldn't say no. It's expensive, but. But he's worth it.

And then did you have a ghostwriter help you write your book?

No, I wrote it all myself.

Every word was me.

I'm finishing my book right now and I'm just wondering how to run a specific funnel for that.

Dude, I love book funnels, man. I love book funnels. They're the best. They're a bit hard, but. But they're the best. And again, like I just told you, Alan Sultanich wrote my book funnel. It was the 35 grand I just told you about.

So the. So do you run a book funnel? We used to. We turned it off because the VSL was so goddamn profitable. We were like, why, why, why run a book funnel that's this profitable? When the VSL is this profitable, we're just wasting time. So we just, just went to the vsl. But.

A book is a very good long term asset. You know, some of our highest paying customers ever come from the book, so it's a great asset to have.

Awesome, man. It would go back to one last part. YouTube. Most of your YouTube ads are, are more than meta right now. That's where you're putting most of your budget at.

This. So this goes against what I said earlier, but right now we are running ads on Facebook and Instagra.

We.

We actually found that this batch of ads was more profitable there than YouTube for once. It's quite rare.

So. Interesting.

Okay, yeah, good to know.

Thank you. Awesome, man. Yeah, no worries. All right, cool. Well guys, we've got a few minutes before the, the main session, so I'll hop off here, nip to the bathroom, get some water, and I'll see you guys over there in just a second. Okay. Jump over there, See you in a minute.