Sam Ovens told me how to make an extra $100K/month or so

Hey guys, it's Will. And I want to share with you three things that Sam Ovens told me that completely changed my life, completely changed my business, and made me millions and millions of dollars. And by sharing these with all of you guys who watch this video, my hope is that they can do the exact same thing for all of you as well. So just to give you context, if we rewind back to.

2020, I think it was.

June, July, August, ish 2020 that I finally invested in Sam's mastermind. Now this is a mastermind that Sam closed about a year and a half ago now and it used to be called Quantum was $36,000 a year and there was 100 people in there or or thereabouts depending on the the year. Phenomenal Mastermind. And that Mastermind is actually where I met the bulk of my high level friends that I'm friends with to this day. Pretty much all of my, my high level friends, I either met them through a mastermind or after meeting them in a mastermind. I was introduced to other people along the way, but I dare say 90 of my high level friends all came from masterminds. So there's a lesson in that in itself. Now I joined Quantum.

Back again mid 2020 and I'd been watching Sam's content for quite a while. I really resonated with it. I really loved and respected and trusted Sam and I wanted to learn from him and carry on growing and carry on scaling my company, which back then was the trading education company that I exited last year. So I was still in the process of building and growing that company.

Now at that time, I can't remember exactly what we were doing per month, but we were doing.

80, 100, 120amonth or, or thereabouts.

And when I joined Quantum, I'll, I distinctly remember my first call with Sam. I'll never forget that call I got on there. And it was one of his weekly Quantum Q and A calls that he used to do every week for two hours. All Mastermind members were welcome. And I remember I got on that call and I started breaking down my, my business to Sam. So I said, look, we've got a bronze thing, a silver thing, a gold thing, platinum thing. We've got some coaching that people can buy. It's this price, it's that price on and on and on. And here's the first lesson that Sam shared with me that I want to share with with all of you today. And it's this.

Get rid of everything. He literally said he genuinely he said to me, will, what is the one thing of all of that that makes you the most money?

And it was the top tier platinum program.

Which back then was £2,000 or 1995 to be specific. And that by far made us the most money. So I said to him, well, it's, it's the, the top thing that we sell. It's the most expensive thing that we sell. It's the thing that you get everything in it. You get the program, the documents, the coaching, just everything is in there. And that makes us the, the most money by far. And he said, right, I suggest that you stop selling everything else. Get rid of the bronze, silver, gold, platinum. Get rid of the coaching, upsell, get rid of the resources downsell and just sell that one thing.

Have one main great program with everything in it. Simplify the whole business. It's going to simplify operations for you, deliverables for you. It's going to simplify decision making for your clients as well. And one thing that, that I've always done, and I don't know where I get this trait from, but whenever somebody above me tells me to do something, I just blindly do it. I don't, I don't even question it. I don't think maybe they're wrong. I don't think is this gonna make or break the company. I just blindly do it. And I've always done that. If, if anybody who has made wildly more money than me, who is wildly more successful than me, who is much, much, much further ahead than me, who I am investing in, putting my trust in, if they tell me to do something, I just do it. Just do it. And that's exactly what I did. So immediately we stopped selling all the tiers, we stopped selling all the coaching, and we went all in on the one program for the £2,000. Now, that year in actually December, the year before, so December 2019, I joined Alex Becker's mastermind, his iron mastermind. And we were experimenting with running a webinar and running ads and testing price points and testing offers. And Sam's advice to go all in on the platinum program, that also carried into everything else that we were doing. The webinar, the ads, so on and so forth. And it really, by simplifying the product offering and just selling one main great thing.

The benefits of that carried right through the entire business. And we went from just below a quarter of a million in 2019.

To 1.2 or 1.3 million cash collected in 2020. So we pretty what we did, we, we about 5x the, the company that year and it's all thanks to.

Alex and also that advice from, from Sam. So that was the first thing that Sam ever shared with me and that's the first thing that I want to share with you. And, and to this day I highly, highly, highly recommend that for almost all people. Now nowadays I do have three different tiers that people can work with me within, but that's just to suit three different avatars. Whereas back then we were only selling to one avatar. Okay, so whilst you might say, well will you have three tiers now though, you know, but you're saying to sell one thing. Well that's because again we have three very, very, very different avatars. One is a, basically an agency offer where we just do everything for the client and that just wouldn't be possible without that standalone offer, basically. So that's the, the caveat there. But going back to this, I mean before my YouTube channel blew up and I started really taking this new consulting business seriously, if we go back to December last year and back, I only had one thing. It was just my training program, anytime one to one coaching and my WhatsApp and that was again, it was just one main thing for one avatar. Very, very simple, very, very clear. And this is so powerful. So for almost all of you watching this, the next thing that I tell you is gonna really glue all of this together. So wait until I share the second thing Sam taught me in just a second. But just before I tell you that I can't stress the importance of, of simplicity. One great product, one great offer sold for a high ticket price.

That is going to make you a lot of money, way faster, way easier, and it's going to have a much better impact for your clients as well. So that's the first thing that Sam taught me and to this day it served me immensely well. Okay.

Now the second thing that Sam taught me was actually in the last event that I ever attended. The last, because basically within his mastermind, every quarter there'd be an event and it was in person or you could attend virtually if you preferred as well. And this was in, I think it was the end of 2022 if I, if I remember correctly, I might be, might be slightly wrong there. But at the last event that we ever, well, that I ever attended, Sam was sharing what he called the model. And this was just around the time that he was launching his WeTube offer. And if you've bought the WeTube offer, you'll know exactly what I'm talking about. Here. But the model was this.

Sell two things. Sell high ticket, front end, mastermind on the back end with a YouTube channel to get traffic and build trust organically. That is it. That was the model that Sam swore by, lived and died by, taught to everybody in Quantum, advised everybody in Quantum to do. And it was very, very simple. Sam would just say, look, the fastest, easiest, most efficient model to sell information online, to sell coaching, to sell consulting, to sell your knowledge is this one high ticket product on the front end, Mastermind on the back end. That's it. No upsells, no down sells, no cross sells, no running ads on Instagram and Facebook and TikTok and YouTube. No low ticket into mid ticket, into high ticket, nothing. One high ticket, front end, a high ticket, Mastermind on the back end with a YouTube channel to grow your audience and gain followers and build trust. That was it. And then a bit of YouTube ads on top if you wanted to pour fuel on the fire. And again, I never forgot that. And that's before I started the other avatar stuff that I've just done recently in my last business. That's all that we did, Platinum program, which back then when I sold the company was 8 and a half thousand dollars. One main program, 8 and a half K mastermind on the back end, 5K for a virtual online mastermind. That's it.

And even in this consulting business, before I started.

Doing what I do now just again, December last year and back, exact same thing, one main one to one high ticket program on the front end and my Mastermind on the back end.

And simplicity, I guess it's the same as point number one as well. It's just clean, simple, very, very efficient because of the, the ticket prices. It's. And this is the thing as well. I was literally just on a call with a newer client on Monday this week, it's Wednesday today and awesome guy, fantastic offer, very down to earth, very humble. And he just said to me, will, how can I get to £10,000 per month? That's, that's my first goal. I know it's a small goal, but that's my first goal. And he had an offer that was £150amonth I think for some kind of group community with a course with coaching in there.

And I think he was doing two and a half thousand a month or something like that. And he said, well I'm thinking of doing a high ticket program and just doing that. What do you think? And I said, dude, absolutely do that, absolutely do that. And the picture that I painted for him was this. So I said to him, if you want to make 10k a month, right, what is the faster, easier way? Is it two 5K clients, right, or is it, I don't know how many clients you would need to make ten grand with £150 membership. I think 150 for one.

Ten people will be one and a half K. 100 people, yeah. So something like you can either have two 5K clients or like a hundred 150 pound per month clients, two or a hundred. And he was just like.

Simplicity, like I didn't even do the math. And so many people don't even do the math when they, when they, you know, think about their pricing. So for you guys watching this right now, how much are you charging or how much do you want to charge and how much do you want to make? Right? And if you're selling, let's say, let's use the same example, let's say you want to make 50k a month.

Well, you can either have a big mess of tiers like I used to and a bronze and a silver and a gold and a platinum and a low ticket group and a high ticket program and a workshop and a mastermind and upsell and downsell, or you can just have one great product that you sell for an appropriate price, for a high ticket price. And again, if we use that 5k price point, which is a long, it's about average to be honest. I've seen higher, I've seen low, I've seen 3k, 4k, 5k, 8k, 10k, 12k. But I'd say 5 is about the middle ground of high ticket price points from my experience.

Would you rather get, what is it, 2, 4, 6. I think it's 10 clients, isn't it? Yeah. So yeah, 10, 10 at 5K. So would you rather have to make 10 sales to make 50,000 or would you rather have to make 500 sales? 50 or 500. And I can tell you this for a fact, it's just as easy to make someone give you 150 pounds as it is to 5K. If your offer is really good and they like you, trust you, respect you, you can genuinely solve their problem. You know it, they know it. The right person will just give you 5K. They really, really, really will. So that's the second thing that I learned from Sam Ovens, the model of his high ticket, front end, nothing else, Mastermind on the back end, nothing else. And that's the recipe to dominate. You can honestly make hundreds of thousands of dollars a month with that model. And that's why Sam is teaching it to, to us all.

Because it's just the most efficient way to, to get there. So that's number two.

Now number three, I was literally just talking about this yesterday with, with one of my clients on a one to one that I was having with the guy. And Sam used to stress the importance of product. He used to say, you know, if, if your product is really, really great, it's really well made, really well built, it's deep, it's extensive, it ticks all the boxes, all areas are covered, and it's just a phenomenal product, then your life is going to be easier, your business is going to be easier, you're going to make more money, you're going to make it for longer. And the long tail effect of having a great product, and I've really, really learned this over the last two years is phenomenal. In fact, literally, literally this morning I woke up and I had an Instagram message from a guy, I can't remember his name, and he said, this person that I know bought your program, said it was amazing. Will, this other person bought your program and said it was amazing. Will, I want to buy your program, please. What, what do I do? Do I need to book a call? Can you just give me access? And I just thought to myself, that is so. It just feels so good. It feels so fulfilling when other people sing your praises because I can just imagine that guy being in a room or on a call with those people. And if the product was good as it is, then I can just imagine them saying, yeah, I went through Will's program. It was awesome. It was deep, detailed. It was a game changer for me. I made loads of money and it's just like the best free adverts in the world, especially when it comes from your friends. And equally, I can imagine that if, if my product was rubbish, then it would have been a whole different ball game, wouldn't it? They would have been saying, oh, don't buy that. You know, Will's product is rubbish, it's shit, it's not whatever, you know, and then they'd be like, oh yeah, I'll avoid that guy. So it's the word of mouth of having a great product and really doing what you say you can and will do is a game changer that from my experience, most people underestimate.

Honestly, 9 out of 10 people seriously underestimate having a great product. Now, there is a caveat that I want to add, and Sam added this for Me. In fact, if you've ever been through any of Sam's training programs, one of the first things that he says in there is just start with an mvp, a minimum viable product. So if you're just, if you're new to this, I'm not saying this, I'm not saying go and spend six months making a product. Do not do that, that's really stupid. Here's the way to do it. And this is the way that Sam teaches and it's the way that I teach as well. Just make a program that is good enough to start and go and sell a few people in, five, ten people put them through and they're going to have feedback. They're going to say, and I remember this from my first product as well. People would say, oh, why isn't this in there? Or I'm getting stuck on this. Can you help me with this? Or is there another way to do this or that or whatever. They give you feedback and then you make your product better, then you sell more people in, then you make the product better again, then you sell more people in, then you make the product better again. That is how a great product is, is created over time. So if you're brand new to this, do not go and try and build an amazing product. You don't even know what an amazing product is yet, okay? And you don't know what to build yet. That's going to be perfect for the people, for your customers, right? So build something like an mvp, a minimum viable product. Just good to get people, just good enough to get people. The result, get 5, 10, 15 people in, get their feedback, make it better. A few more people get their feedback, make it better. And I've done that over the last two years with this, the, the training program that I now share with people with, with my clients.

It is, it is, it is a beast. It's just insane. It's like not only everything that I've ever learned about how to build and grow and exit one of these online information businesses, but because I've put the better part of 250ish people through it now and got all their feedback and got all the guidance and whenever anyone gets stuck, I remake the program in different ways and just keep making it better and better and better and better. It's got to the stage now where if you knew that bloody program can get you to 10, 20, 30k a month, no problem. If you're experienced, that program can get you from 100k per month to 300 to 500k per month plus, no problem. Everything is in there, but it's only now in there. This is my point, because I mean, number one, I've physically done this for almost a decade, so I know exactly what I'm doing and what I'm talking about. And I'm one of the best in the world here without being, I mean two, non humble. That's just a fact. Backed up by all the evidence in the world nonetheless, and all the clients that have gone through it. You know, all the case studies, all the testimonials. I've got a whole bloody YouTube channel full of video testimonials with people's full names. You can search them, you can search their businesses, you can bloody message them. And again, just like the guy that messaged me this morning, the feedback will be hopefully, hopefully, touch wood, the same. It's like, yeah, Will's program is amazing. It is a game changer. It's changed my life, it's changed my business, it's made me tons and tons of money, go and buy it. So. And when I first went through Sam's product.

I know that I went through it about, I mean Sam had been iterating on that program for years. So I went through that program when it was like at its best. I know that he'd rebuilt it three times and I was going through through version three.

But good God, was it a great program, man. So well made, so well produced, so well laid out. Just very, very, very well written. All the little guides and you know, mini videos. Oh, it was just awesome. Such a great program. And that's why.

I ascended and going back to point number two, the, the model, that's exactly what Sam did. So he had two things, okay, primarily up level consulting, his main high ticket, front end, quantum mastermind on the back end. That's it. Now he did add on the beginners.

2K program, the accelerator program, in the end, actually similar to what I've just done this year in, in January. Now I've got a lower cost group option for beginners. So really you could say that my product suite now is exactly the same as Sam's. So Sam had like a beginner tier, I've got a beginner tier, then an intermediate tier and Sam had his intermediate tier and then the mastermind and I've got the mastermind. So if anything, that's really the model. But for 99% of people, I mean, if you were watching this video right now and you just want to make 10, 20, 30, 40,000amonth cash, all you've got to do is just sell a high ticket front end, man. That's it. Just sell one great program at 3 or 4 or 5k and it's just not hard, man. It's just really not hard. Like I could teach my bloody mum. I might even do this in the future. I'm thinking of doing this with my girlfriend and just documenting me, building a brand new business with a brand new person with no knowledge, just to show how easy this stuff is. So I actually might do that in the future. And drop me a comment below if you'd like me to make that. Maybe as a mini, mini documentary series or something. But nonetheless. So those are the three things that I learned from Sam Oven. So just to recap them once again for you.

Number one, just sell one thing at a high ticket price. That's the first most important, biggest lesson, maybe the best one I've ever learned. Number two, Sam's model high ticket front end mastermind on the back end. That is enough to get you to 1, 2, 3, 4, 5, $100,000 per month and beyond. That's it. And number three, make your product bigger and better and deeper and more comprehensive over time. And as the product gets better, word of mouth will get better, client results will get better. It will be easy to sell, it'll be more fun to sell. I feel like I'm some kind of orchestra conductor right now with, with, with my hand. I need to just cellotate my hand to the chair, I think. But seriously, I can't stress the importance of having a great product that really works, that people love because it will do your sales and marketing for you.

And that's it.