Secret recording from a "millionaire-only" mastermind in Bali, please do not share

So I guess just for you guys that don't know me, I used to own an E learning company, which is a trading education company. And I grew it from 0 to 16.4 million cash collected over five years. And I sold that to a private equity firm in America last year. And as far as I'm aware, I'm the only person in the world that's ever sold an online course business for millions and millions of dollars to private equity, which everybody said couldn't be done. You know, I made a video on this channel. The day that I got the wire from the PE firm, I made a video that's on my channel and I got so many messages from people like, how the fuck did you do it? I didn't know you could sell a course business and all this stuff. So I think this is the way that these businesses can go if you build them to sell. And I was lucky to learn how to do that from one of my past mentors. I was another mastermind in England with this guy, Dan Bradbury, having lunch one day and he said, when are you gonna sell? I was like, I can't sell, it's a course business. And he was like, you can. And he mentored me through how. But anyway, so I sold that business last year and honestly my goal after selling that business was just to get a few one to one coaching clients to help them build and grow their own information businesses, make 30, 40, 50k a month and just chill and just like make YouTube videos for fun. That was literally my whole goal. And I didn't really care about making loads of money anymore and I just wanted to chill, make videos, get a few clients, make 40, 50k a month cash and just chill. And then I made this video, the first one that you see how I'd make 10k a month ASAP. And in December I made about $70,000 cash collected and I had about 700 subscribers on the channel. And then I uploaded that video and the next month I made $364,000 cash collected.

Which was fucking crazy.

Yeah, so it was like quite a jump. And as of now, last month I think we did 281,000 cash collected. The profit margin is like 93% because it's just me and two sales reps. So it's the very, very lean, very, very simple, very cash collection, cash flow heavy. And all I do now is just make YouTube videos and we book about five sales calls a day from the YouTube channel and we close them about 33% and that's it. That's all I do. So it's simple, it's easy, it's fun, it's lean and makes fuck tons of cash.

So just ask me any questions that would help you guys, really with your closing.

Have you got a sales team of your own or do you do the closing?

Yeah, so I did the closing until I couldn't do it anymore, right? So when, when that video blew up, right, I was booking two sales calls a week, right? Just no volume. And I had a calendar set to 12 hours a day, like nine to nine, seven days a week. Two days after that video came out, it was full 12 calls a day, nine days out. It was fucking crazy.

Funnel was organically through YouTube.

Yeah. And I should have told you guys this. So basically, if you go to the description of any of my videos, you can go to work with me page, and it's just a page with a video VSL that explains who I can and can't help. And there's a little bit about me underneath it. And you can just book a call and speak to one of my two reps and buy. So ultra simple. Ultra simple, yeah.

What do you teach people? Is it like just your YouTube funnel?

Yeah. Well, the name of my book, right, is how to 10 million sell your knowledge and make millions actually make header. So I help people basically to sell their knowledge, just like I've done, right? And I've worked with every niche you can imagine, from music to bloody Bible studies to fitness to trading to E Comm. And on and on and on. So anyone that wants to learn how to sell a course or a coaching program or a mastermind at scale, that's what I help them do. So just exactly what I've done, basically. So. Yep.

Do you have different structures or do you advise them? Hey, you know, do a course with coaching or is it just how you can do whatever you want?

Yeah, well, there's really two types of people that we work with. Raw beginners that have a skill, a talent, specialist knowledge, and they want to turn it into a course or coaching program, right? Whenever anyone buys from me, they go through my course first. Big, big training program that I've built across two years. And it's just everything that I've ever learned, you know, from the last company and also this one now. So wherever you are, if you work with me, you go through the program first. And that's everything that you would ever need to know about one of these businesses is in there, right? Then we get on the coaching calls, whether it's group or one to one. And then if they're a beginner, they come on a call and they're like right, well I think I should do a. Via cell phone. I think I should charge this, I think I should deliver this. What do you think? I'm like, no, no, no, don't usually, don't fucking do that, do this instead. People always mess up pricing and sales process and deliverables and stuff. I just clean it up for them and just tell them how to do it properly basically. So that's the beginners and for people that I work with are already doing 50k, 100k whatever per month. It's usually just, I get on a, usually a one to one with them and I just look inside their business and see what they're doing right and wrong, then clean it up from there, basically. So yeah.

Yeah they do, yeah. When they. So I had a guy message me on Instagram a few days ago and I sent him the price. He said I can't afford that. I said to him, if I could get you the result that you're looking for, could you find the money? Look, if you could really get me the result that I'm looking for, I will find the money. And he bought within 24 hours. So it's not about the prices, man, it's about the value. You know, if people truly can see that you are the real deal, you can do what you do. You say that you can do, you've really done it. And this is one thing that's helped me is I've got a lot of accolades now because I've won that ClickFunnels 10 million award, which is a bit of proof. And I've sold to private equity, which is a bit of proof. I've made better part of 24 million cash. That's six years. That's a lot of proof, you know, so it's kind of unarguable by this stage. So that's why I think I can charge these prices and obviously I deliver as well. So it's a no brainer really.

So what is your approach to YouTube?

That's the whole fucking idea for the talk originally, wasn't it? I haven't even mentioned it yet.

None of it's great.

I'm sure for a lot of people they struggle with the ideation piece.

Yeah.

You obviously have a very fresh take.

There are.

They're all screenshots, they're all basically lowercase headlines.

So talk us through the strategy. How much of it is spontaneous?

I can't bother doing it versus I.

Found this works really well. And so this is what I wrote out. Yeah, well.

One of my mentors once said to me, when you no longer need money, you'll make the most money you've ever made. And good God, has that been fucking true. You know, and I've never forgotten that. And I've experienced it. I can attest to that absolutely being true. When you want it bad, it's hard. When you don't want it, it comes easy, you know, which is very strange because it's quite hard to do. But with the YouTube videos, it's that same premise really, because when I sold the last business, I honestly didn't care. I honestly did not care, you know, as long as I was making 30, 40, 50k a month, which I thought I could do, anything else was just a bonus.

So that was the approach to the videos. It was just like, let me just record, talk, enjoy it as well and have fun and just, just share stuff that I've learned, really. And I call it the like, just not really caring strategy.

And no, seriously, it's actually mad. Do any of you guys know who. I'll just let these drinks get delivered. Do any of you guys know who Charlie Morgan is?

No. A little bit. So I've got a buddy called Charlie Morgan who also has a business coaching off, you know, Charlie don't. Yeah, well, yeah, this is what I'm about to tell you. So he came to me in February and he was like, what. How is. How are you growing the YouTube so fast and what's the strategy? And I said to him, I just don't care.

And then literally, you will have probably seen this. He went and started making no scripts, no edits, walking down around his house, these titles, no thumbnails to take from the video. And he grew from 40 to about 150,000 subscribers in like 3, 3 months when his videos were getting like 7K, 10K views. First, first I don't care video, half a million views. Almost like it's a real strategy when it fucking isn't, you know? Huh.

Was it a fresh account or did he have a few videos or anything?

Dude, he completely changed his style. If you go to his channel and you go back, there's a point where it's all sick thumb. Well, you know, really good thumbnails, planned videos, old cameras and shit. And then he just started doing this style of just one take, no script, no plan, just talk for as long as you need to talk, no thumbnail. And his channel blew up. And I've seen A few other people do the exact same thing. So it's just mad. What.

Jim, what's his name?

Jim Rohn?

No, no, no, he does not. He's not in the business. No, she's in the gym. Bodyboarding niche. His videos.

Oh, Sam. Salute. I got loads of comments saying like, oh, this is like that, you know, But I think, I mean, the truth is I don't really know why it worked because. Because I didn't have a strategy or a plan. Right. It just worked. But you can kind of reverse engineer it because in a way people from my belief like it more when you just real and fucking honest and you just say it how it is and share value with no preconceived shit, you know, and just, just be real. And I think that's a good energy that this is what I would want. I wish that my business mentors were making these videos and that kind of thing. So I just made what I would want and it just, it just helped that I was in a place where I didn't need it to work anyway because then it's got that energy of well, I don't need it, so you get it. And maybe if I needed it, I would have maybe done something different, you know. So it's an interesting paradox.

What is the ideation and creation process look like?

Yeah, so I only really plan one thing and that's the titles. So I think of titles and when I think of a good one, I'll write it in my iPhone notes. And then when I've got a day off or nothing to do, I'll just go through my iPhone notes and look at the titles and I just think like, what am I in the mood to make today? Like what title resonates with me today? And just like kind of lights me up, like I want to make it. And if I'm in the mood and a title lights me up, then I'll just go into my office and I use my imac built in camera and I just record.

And then I talk and then I stop and I just schedule it for Sunday, which is the day that I upload the video. It just takes me an hour, you know. And this is the good thing about it as well. It's so easy. It takes like an hour per video, if that. So it's like four hours a month and you've got all your traffic, which is quite cool. And if you get. This is like one element of it. I mean, in my mind there's kind of four parts of these businesses. Traffic, sales, process, Conversion and value. And this is my traffic source. My sales process is just the page that I mentioned earlier, the work with me page with the explainer video. And you can book a call. So that's the sales process. Conversion is a sales call. And the value is this.

Can you show your page?

Which page? I think I can. Can I? Yeah, just click on the video and then it'll take. Oh, that's a good call actually. And I think, I think the background helped a bit as well because if I was in some shitty little bedroom or something, it's all like dark and fucking patchy walls and shit. Yeah. It just doesn't feel weird because how the fuck can you talk about making millions of dollars? It just doesn't. It's not congruent, you know. But yeah, so this is the, the sales process. This is the page. So here's how I might be able to help you. And then there's a VSL here. And this is not really a vsl. It's literally me saying like, this is who I can help. This is who I can't help. There's three different client testimonials. So I put a testimonial in there from an existing guy that was doing 40 that I got up to about 300amonth, a new guy and this influencer that I worked with called Mike Thurston.

So those are the bits and bobs. And then you can book in a call. And then he just says, why work with me? And then there's the Forbes article about me selling the company. And then a picture of me looking cheesy as fuck with my award. Look at that smile. Looks like FaceApp crazy. And that's it, really. A bit of info and then some testimonials down here. And then I give them a bit of info and I taunt them on how I can help them. And I just give them a few different examples, you know, of different people that I've helped and what I did for them and how much money I made for them and stuff. And there's a beginner, there's someone who was already going. There's an influencer whose audience I taught him how to monetize.

Yeah, Mike's in Dubai. And this is a doctor. I'll tell you something else, this is sick. So this doctor here, Dr. Michael Diamonds. Right. So when he joined me, he was doing about 30k a month. And when he left me he was doing about 340amonth. And the thing that changed everything for his business was dressing his sales Reps up as doctors and pretending they were Doctors.

For the 10k a month video, what.

Do you think it was?

Because there's so many videos like how to make 10k a month.

Yeah.

Is there anything about that video in particular you think was like that?

Yeah, I think it was the examples. Because I told a story of a woman that I know that sells a knitting online course and makes like 17k bonds or something like that. And I think that resonated with people because I, I think people probably thought knitting making 17 grand a month, you know, and that I think it probably opened their eyes and made them think like, well, if she can do it, I can probably do it, you know, And I think I just gave some. And this is by accident because I don't plan anything. But yeah, I think the examples just worked and the video flowed and the background looked good and I think it all just came together, you know, for that video.

Are you doing YouTube shorts as well?

No. So I don't make short, short form content because I don't want to attract short form people. So the people that buy from me are patient, they are investing their time, you know, can you see the difference between short form and long form kind of people in the avatar.

You know, so that's why I don't make short form. Yeah.

So talk to us about the filtering process. How much of the DSL is a really strong filter? Are you canceling appointments? I imagine if you didn't have a DSL and it was all direct to calendar, you know, one with terrible leads.

Yeah. So what does that kind of look like? Because obviously YouTube is such a mixed.

Traffic source because it can be voiced to. How have you thought about that and how have you navigated against that so that only qualified calls show up?

Yeah, well, the lead quality is really good. Like, the lead quality is really good. And I think that is a product of the videos. Like, I mean, you talk a lot about this. Like saying the right things get you, gets you the right clients. Saying the wrong things gets you the wrong clients. But dude, the lead quality is really good and we have a very strong survey. Well, so if you want to book a call, you've got to fill out 10 questions. It's very heavy and it's heavy for a reason, you know, because we want lazy people to fucking leave, you know, basically. And the questions are very abrasive and very abrupt. So if you make it through the survey, then. So it's application first, then booking calendar. No, it's just a calendar built in, you know, The. Oh, yeah.

So they have to fill the calendly.

Questionnaire and they can't book unless they fill it in. It's all the questions are mandatory, you know, so that kind of thing works. Well.

I don't think we can see that inside calendly. No, not. Not yet. So I'm not sure about that.

Yeah.

If I was starting YouTube again, man, I'd do the exact same thing again, I think. Yeah.

Let's say you starting with zero subscribers.

Yeah.

How would you get to 50K?

Yeah. If I was starting with zero subscribers.

I think it. I would just make videos about stuff that I've done and I would just think, like, what are the most valuable things that I've done that I can talk about, I think. And I just make videos around that stuff. I think Alex Mosey said this. I read Alex Hermosi say, like, something like, don't make content about what you're doing. Like, do it and then make content about what you've done kind of thing. And I think that is a. It works, you know, it works.

How do you manage your closes and have you had trouble with managing them and hiring, firing?

The good thing is they're so good and the offer is so simple now that we don't. We've done one team meeting, one sales team meeting in seven months.

A dream scenario.

How do they decide what to sell on the call? Yeah. So standard sales call process. They'll go through discovery and understand the prospect and where they're at and what they need, and then they'll let them know about all three of the offers. And people always know, you know, people just. They know where they should be, you know, that's what I've found. But, yeah, I've never listened to a sales call recording. We've had one meeting in seven months. We just chat on WhatsApp.

Steal his rips.

You dare.

How are you structuring the course and content?

And how are you making it applicable for everyone?

Is it different course for different groups of problems, or is it the same one packaged differently?

Really good question, man. So about like a year or so ago, last January, my first ever. So basically when I was running the old business, right, I got a message one day from my first ever client coaching client, Oliver Denyer. He said, well, I'm at a mastermind right now. The guy is talking about you and your success and stuff. Could you coach me, please? I was like, yeah, £3,000amonth. I'll do an hour with you a week. And he's my first Ever kind of business coaching client. But I didn't have a course, I just did zoom calls with him. And when I realized that I wanted this to become its own business, basically I keep notes on every customer, right? So any customer that's ever worked with me, I've got notes across the whole journey. So as I got 5, 10, 15, 20, 25 clients, I started building the program from their notes. So the program really, it's like a. It's not really a course. It's like a instruction manual almost in video form. And it's just similar to this. It's just word documents.

With a loom where I just walk through them and just teach stuff. And yeah, I just built it with the clients along the way basically, because then I knew it would be perfect for them because I was solving all the problems. And also that reduced the amount of calls people needed as well. So the better the program got, the less calls people would even need, which got me my time back. So even though we're doing 300ish cash collected, net profit a month, it's not hard at all. It's like two days of calls a week even now. So it's lean, simple, you know, it's pretty solid.

Finding your first one a little bit. What would you put down to your success earlier days with selling your exiting your company info company and what was kind of like your story prior to that?

Well.

Yeah, I won't go crazy. So basically my first ever successful career. I used to be a DJ and record producer when I was younger. I did that professionally from 19 to about 26 DJ'd in over 45 countries. Did a boiler room and all this cool stuff, but the money was not very good. I was making like 2, 3k a month, 4k a month. I did a tour a little bit more. I started trading financial markets to supplement that income. And I had a Twitter with like 200 followers. And one day someone messaged me and they was like, will, I've been following you. Could you please coach me? Do you have any coaching? And I had no. I didn't even know what a coaching business was even. But again, he just paid me for some of my time. And that was the start of the last company. Completely accidental and unplanned. And I just realized like, wow, people will just pay me to just tell them shit, you know, I was like, that is, that is cool as fuck, you know. And then the first year doing that, I made 27 grand. The next year I made like just above a quarter of a million. And Then I found this guy called Alex Becker. Does anyone know who Alex Becker is? Yeah. So I saw one of his YouTube ads, joined his mastermind, learned what a sales funnel was. Didn't even know what sales funnel was, man. I was banging quarter million a year.

Didn't know what cold outreach was. But I was doing it accidentally because I just thought, well, if I talk to people and tell them I can help them, they might want my help. And they did, and they gave me money, you know, so that's. I just bootstrapped it, basically. But when I learned what a sales funnel was and I turned paid ads on, holy shit. Like, fuck me. The business blew up so fast when I made like a fake live webinar. Does anyone know, like one of these fake live webinars you probably all know? So, dude, I made this fake live webinar, just copied what Alex said to do, turned on YouTube ads, and honestly, man, like we were doing 13x cash right out of the gate, YouTube ads. That was like the thing of his program to run YouTube ads. And then that year we went from a quarter of a million to about 1.4. And then it kind of grew from there. But I think the only reason that I'm even sitting here today, just every time I've got a problem, I just usually join a mastermind or just buy a program, you know. So when I joined Alex Becker's program, that 6x the business, then I joined Sam Oven's Mastermind and that 4x the business, and I joined Cole Gordon's Mastermind and that 4x the business. So it's just good coaches and I just do what I'm told. You know, someone says to me, I think you should do that. Or Sam said to me, stop selling everything apart from your highest priced program. And that. I just do what I'm told and just learn from people that are better and further ahead. That's all I've ever done, really. So, yeah.

Yeah, I've been meditating since I was a musician, actually, because I used to have travel anxiety. So traveling all over the world was really fucking hard. It was actually really unenjoyable. But I did it because I kind of had to, because I had nothing else in life, you know, My last job was just in an office for 1.4k a month, so I had really no option but to do that. But anyway, I started meditating to solve that. And.

I journal a lot. That's one big thing that I do. So I'm always writing in my journal and thinking and tracking and Planning and I'm very big on having goals kind of set kind of in order for the future. So one of my goals was to sell a company kind of thing. I've just got, you know, what the alchemy of self is from Sam Ovens. Well, I basically just live by that, you know, and have the goals, have the vision board. And I constantly like plan and track and I'm massive on data and tracking. You know, I've been tracking my net worth since it was negative, you know, since I was like a musician, just stuff like that, you know. So if that counts as inner work, a little bit. But other than that, yeah, just meditation and planning to keep a clear head and stay focused. Really. Yeah.

What's that included in the software part of your offer?

Yeah. So before we have the software, right, customers would come in and there'd be like a list of things that you need like calendly click Funnels, Infusionsoft or keep DocuSign on and on. And I met this woman in a mastermind that I was in and yeah, she just said, you know, you can put that all in your own software and instead of sending them out, make the money yourself, you know. So that's, that's what we did and that's just a little bit more money because every single customer, unless they have a full tech stack, of course, every customer uses the software as well, which is nice. It's very reliable. So. As well. Yeah.

Is there a temptation in your future to do two videos a week, three videos a week? Does that feel like the next iteration if you've got a rhythm that's working.

To just do more? I don't think so. I don't think so. No. I mean, the focus right now is the book funnel, right. So we're finally running ads now because it's just been organic for forever. So, yeah, the next evolution now is the book funnel to get like buyer leads, self liquidating, offer style. And that is going to book us more calls, which will mean we can close more clients and grow further. And that's the kind of predictability and scalability that I learned from Alex Becker. Really going right back to that. So that's how we'll scale further. So the next place that I want to go now is half a million a month, which will be at by October, November, and then see how it feels, you know, and if I think I can scale further, I will. If I don't like it, then I'll scale back down.

And it's just a game now. It's just like a fun game to play just to see how much money can we make and how can we keep it fun and will I need to hire and just stuff like that. So I'm just kind of figuring it out and playing the game really.

At the moment. Facebook and Instagram ads? Yeah, right now. So how come not YouTube is that different platform? Yeah, YouTube. It's not what it used to be, man. It seems to come in waves. Like Facebook was amazing, then it went down and YouTube was amazing. Now YouTube's being really weird with like disapprovals and stuff, even on super clean ads.

And Facebook and Instagram just felt like the best place to start, especially Instagram, because it's just got a lot of entrepreneurs on it, you know, it's just a, it's a platform for what we do. I mean, you said you love Instagram as well, didn't you? So we're doing that work just above or just below, breaking even, depending on the week right now, and basically buying free sales calls, which is sick. So then we've got complete control over the scale now, you know, and the, the ROI is about 12x cash right now on, on the book funnel because of the, the back end, the strength of the back end because it's recurring and on and on. So we can scale that far.

Will, what's the process to find, like a message to market? Like, say you've got a video, like, what is your process of thinking about the title?

Is there a time when you maybe launch something that doesn't work as well as you thought it might? Or what's your iteration around that?

Yeah, well, number one, I try and think of titles that have not that don't exist. Right. So one thing that really blew my mind when I made that video, everyone started literally copying the title word for word. And I was like, what the fuck are you doing? You know, I just didn't think that that was how it works. But that is how it works. People generally go and look at what's working and just rip it off. But I didn't want to do that. I wanted to actually try, maybe to my detriment sometimes to keep it real, you know, and think of what I think are sick new titles where when you see them, they just look and sound intriguing, you know? And I think that's maybe part of the reason why the videos have done so well, especially that one. I mean, I just sold my company to a private equity firm for millions. Who makes that video? No, barely anyone. I mean, that might be the first ever one on YouTube perhaps. But yeah, I just try and think of things that haven't been said in ways that sound cool, you know. And that's one of my favorite things to do is think of the titles.

That's a great thumbnail with you and Mike Burston.

This is one of my favorite titles. Fastest way to get 3k or 5k in your bank account asap. I thought that was a sick title. I just love. It's just fun to me, you know, it's just fun. It's like a game. Thinking of the titles.

Because you love data. Do you look at retention to see what topics resonate and then iterate or you just go with your whatever flows strategy.

I don't think I've ever looked at watch time, not once, like literally ever. I do you get a feel for what works. Because when I upload a video that's good, I'll book a lot of calls quite fast, you know, I'll check the calendar the next day and it's 20 calls booked or something and other videos that's not the case. So I get a feel for what works and that's really what we want is booked calls. Sometimes I've been guilty of chasing like views rather than thinking about business and booked calls because I mean I'm an egotistical human like we all are. I think views is the thing, but it's really not. It's sales calls that's really the thing because this is the traffic source of the business. So I've been guilty of chasing views but I don't really track any of the data. No, I just have fun with the titles. And.

One great thing about YouTube, I think Sam Ovens said this is it compounds on itself, you know, so even the older videos might get. One might get seven views today, one might get 40 views today. So we're seeing the call volume slowly creep up. Even now we're still booking. On a normal day we'll book four or five calls and on an upload day we might put 20 or. Or something. But yeah, just kind of try and have fun.

I just noticed that you've got a testimonials channel.

Yeah.

Is that so that you don't clog your main channel with case studies and testimonials?

Yeah, it just looked. I've got whole CD and it just looked weird, you know, to have those on there with like 200 views.

Yeah, yeah. So that's what I've been doing and I've noticed the people looks horrible.

Yeah. And I think it's sick to Have a good testimonials channel as well because when you go on there and all full names, full business details. I write in the description. They have this business, they join me at this number. They're now at this number. Here's exactly what we did to get there. Full names. They can contact these people and have a word if they want as well. So it's like nothing held back and that's sick. That closes people so easily when they can see it being done in loads of different niches. So many different niches now as well.

Which is cool to show that it works.

Do you find that the rhythm, the cadence of like someday being low days, like training your audience to expect videos to think of?

I think so, yeah. We always get. Every video always gets a few comments. Like stuff like when I see a will video, I watch it immediately or like this is my thing to do on a Sunday. Or like just stuff like that. So people do you get that, man? Yeah.

I posted daily for like one and a half years. 6pm every day.

6Pm every day.

Like people merge it, they have it stacked within real life so everyone would be watching it, watching it whilst they're eating dinner or on the bus or whatever.

Yeah.

So as long as you post consistently. But daily for me was where it was just in their schedule, a part of their routine.

Yeah. So that helps a lot. We can ask a question, dude. Yeah.

In terms of like the actual creation of the YouTube video itself.

Yeah.

Sit down. Do you have any structure to it in terms of like thinking about a book or.

Nothing at all? Nothing at all. Yeah.

Nothing. Nothing at all. I just think of the title and then I let the title sit in my head for a few days. You know, I've got a title in my head right now for the next one that I'm going to make and I tried to make it yesterday. Remember when I borrowed you a thingy and I did. I recorded like seven minutes. I was like, nah, it's not ready yet, you know, but in a day or two I'll feel like, right, I've got it now. And then I'll just sit down and press record and talk. But that's it. So I'll just add on to your.

Question because I watched his latest video and the first two words were hey guys.

Completely.

Yeah, it's like fancy everything just chill like.

Hey guys, Was it, was it you that said to me, I made you sit through me having a sip of my coffee at the 4 second mark?

That's funny, man.

Oh, unbelievable. Unbelievable. Puts 2x on no. Oh God. Unbelievable.

For God's sakes.

But my question is, don't you think you would be doing better if you did put in more of the attention, the edits, the planning?

Well, I already made a few videos right before I made the, the big one, the first ever real one. I copied other people. I tried to plan my videos. I had two cameras and a little slidy thing, whatever the that's called. And I had someone edit them and I had good, good thumbnails made, right? And they got like 2k views, 4k views, something like that. So I tried to do what I thought was what you did. You know.

They got sales calls, they got me, I mean they got me to 50, 60, 70k a month, which is where I was at in, in December. So, so they were working. But when I uploaded that video, man, and that, I just, I think it was that when I sold my company one because I didn't have time to plan it. It was, I got the wire that day and I was, I thought if I don't make a video now, man, it's going to be inauthentic. If I wait, it ain't going to be real. So I literally ordered a coffee, right? And I thought to myself, right, I've got 15 minutes before this coffee arrives. What am I gonna fucking say? You know? And then I just hit record and literally just talked my mind and then uploaded it. And that was the first one that did pretty well that booked a load of sales calls, load of sales calls with some very high level people as well.

When did you start the channel?

The first video, video I uploaded was when I won this ClickFunnels 10 million award, right? And I made a video about that. Like, I don't know even when that was like.

Yeah, that's a good shout. Actually, let me go on. A year, a year ago was, was when I uploaded that video, right? And you can see there the three things I learned for making $10 million. It's like a thumbnail. I think it's dipped a couple of cameras kind of thing and it, it's, it's done. All right.

It's actually so interesting. I look at that and I don't like you when I look in that trunk. You look basic as fuck you are.

Yeah.

The videos you just showed then it's like instantly I'm thinking, oh, this guy's different, this guy's special. He's gonna give me some like, some really good advice. Yeah, it's very interesting. The professionalism is on his Action.

Take your.

In my perception of who was.

Yeah, the professionalism, it's. I think it comes across when it's like, what's the word?

Planned. Well, I can't think of the.

Yeah, contrived. That's the word. When it's contrived, it's like, I'm going to plan that a great video. Think of a sick title, make a sick thumbnail and stuff. People know that. They know you've really tried hard to do this and it's kind of a sense of what. Why are you trying so hard? Because it's like you want to make money, don't you? Right. And you've got that in you from the minute before you click it. But these videos, they don't look like that, you know, so.

And even if you do it well, that doesn't come across. It's more like you've got to always be trust.

Yeah, yeah. You don't build the same trust and you don't build the same rapport as well as when you're watching a real person with no editing, you can listen to them. You can really see how they speak and act, you know, and how slowly they drink coffee and everything. It's fucking awesome.

Yeah, that's so true. You need to understand where do you want friction and where don't you want it? You know, like we put maximum friction into the survey that people have to complete before they're able to book a call. That's where you want friction. But equally, I don't want friction from getting people to, from YouTube to that sales page. I don't want an opt in or anything like that. I don't want to try and collect their name and email and kind of throttle and add friction there. So it's like, where do you want it? Another thing that's really helped me is knowing how much money I want to make because often clients join and I say to them, how much money do you want to make? And they actually don't know. They're like, oh, well, 50k a month sounds nice, you know, or something. But like why, you know, knowing the why, I think you said this yesterday, didn't you? Your next goal is half a million, isn't it? I'll race you there. Right, you're in as well. Yeah.

So I might see you there in 10 years. Yeah.

Yeah.

Hey Will, how do you.

With the content? So how do you differentiate? Because some of your videos are not. They're like an hour long, so there's probably going to be some decent like strategic stuff. In there. Like you're not just skimming the surface on the video. There are some shorter ones. But how do you differentiate what you're putting on YouTube strategically versus what you've got going on in your Ibrahim? Wow. Not how. The program's how, the content is wow. Okay, so think. Think of it like this, right? Imagine that we just met in a coffee shop and you said to me, will, what do you do? Right.

Bro, that's too much, man. That is fucking too much, Mama. No, right, Coffee aside, I should have said somewhere else. Let's just pretend we're meeting now. And you say to me, will, what's your business? Right, Well, I would say, right, Well, I help people sell their knowledge in course or coaching or mastermind or workshop form. Right? And package it up and sell it online and so on and so forth. You'd leave that conversation with a wow, but you wouldn't leave it with a how. You wouldn't know anything about the funnel or the offer or even the price or, or the strategy or anything. Right? So all my content is wow, but not how. If they want the how, they have to join the coaching program. So I will give nuggets for sure and I will share strategy. One of my recent videos fully broke down my last funnel, step by step, numbers and everything. So I guess I do somewhat give the how, but they wouldn't know how to build the funnel law. They don't know how to write the copy. They don't know how to build it and run it. They don't know how to optimize it. They don't know how to write an opt in or a vsl. So it's wow, not how. You should always keep your content while not how.

That's really important. And it can be a bit of a funny one to understand and get used to. But just think of it like that example I gave you. Because whenever any client of mine is confused about that, I tell them that story and they get it. So just pretend that you're explaining it to someone that doesn't really know kind of thing and then you'll explain it on a bit more of a surface level. You can go a bit deeper, but just don't give it all away kind of thing, you know? Yeah.