Step by step how i'd make $4,000 in 7 days if I had no choice

Hey guys, it's Will. And if I had to make $4,000 by next Friday, if God forced me to, this is exactly how I would do it. I'm firstly going to share with you how to do it with no audience, then I'm going to share how to do it if you have 1k or above in terms of audience size on really any platform. In fact, I'm going to start with this. Now, before we get into this video, the reason that I'm making this is because literally yesterday, and I'll share proof of this in a second, I was having a coffee downstairs with one of my buddies, James, and I was talking to him about how easy it is to make money these days selling courses, selling coaches, coaches, selling coaching, selling info. And he said to me, well, if it's so easy, and he was obviously he was saying this as a joke, but he was saying if it's so easy, make four grand today, like just, just make four grand out of thin air today. So I said to him, right, well and he said to me and explain how you would do it. So I said to him, look, if I had to make four grand like today, not even in seven days, but today, here is what I would do. I would email one of my long term customers or WhatsApp them or whatever because basically I coach people recurring monthly people just stay for as long as they like, it's like a cancel anytime thing. And I said I would email one of my customers that's been with me for three or four or five months, maybe the one that's been with me the longest and, and that's got the best results and I'll just do them some kind of offer. I would just say, look dude, you're not due to renew until the 30th, but if you renew now, I'll just give you a bit of money off. And he was like, do you really think that would work? So I said right, I'm going to do it right now. So I got out my phone, I whatsapped one of my customers who is about to go into his, I think it's 4 fifth month, his fifth or his sixth month with me and I WhatsApp the guy and I said hey dude, we're running a special offer this month where if you renew now like today, this is just like a 24 hour thing, then instead of the normal price, I can knock a thousand off if you pay today. And he literally sent the wire, I shit you not. And I'll post proof of that on screen. So that you can see that.

Basically. And when I did that and it worked, not only was James.

Just like shocked that it's just that easy just to get someone to wire you, in this case, multiple thousands of dollars.

But it also got me thinking, yeah, but I'm in a very lucky position where I've got long term clients that love me, that I've got phenomenal results for. So there's a lot of trust there. There's a lot of. I've made these guys hundreds of thousands of dollars in some cases. So they're more than willing to chuck me four or five, six k, no problem. Because the trust is there, the respect is there, the money has been made. Right? But it got me thinking, well, what about for the guys that have no audience and have no way of doing that, or what about the guys that only have like a smaller audience and they have like 500 followers on Instagram or.

One and a half thousand YouTube subscribers or something like that? How could they get some money in the bank fast? And I thought, well, let me just make a video about it. And I'm going to share some other stories in this video, like the one that I just shared of me and James, which inspired this video.

And some other stories from other people I've worked with that I've helped to do this as well. So let's start with if you have an audience of some kind, and I'm going to say 1k because anyone can build an audience of a thousand people, man, if you just post some good tweets on X, I don't think they're called tweets anymore, are they? But whatever they're called, just post on X, you post reels on Instagram, you make YouTube videos, just wait a short while and you're gonna get views, you're gonna get followers and you're gonna build an audience. It's so easy nowadays to build an audience. So let's say that you've got a thousand Instagram followers, or.

Maybe more than that on some other platform.

I want to tell you a story in regards to this. So re offer. Now what is a re offer? A re offer, if you can't tell by the name, is essentially when you re offer something to your audience or to the people that you've already made an offer to, or even honestly, if you're making an offer for the first time, but you're just making like a new offer, you're just remaking an offer. That's what a re offer is. You're re offering something whether it's selling something more to a customer, whether it is re offering someone that hasn't bought yet, whatever, just like remaking an offer in some way, shape or form. And there's like, there's like nine ways to do this. There's a whole module on this. For those of you that have access to my, my training program, go to the reoffer section. And every way that you can do this is fully mapped out, fully explained. There's a full training so you can just do one or more and it will get cash in the bank like immediately, immediately for you. This is by far the most powerful way to just get 5, 10, 15k in your bank account very, very, very, very fast. So let's talk about it now. Let me, let me share a story with you. So I worked with a dating coach and this was about, this was about four months ago, maybe five months ago now. And he was doing, I think he was doing like 6 or 7k a month when he came on board and he said to me, look, Will, my goal is, I can't remember the goal, it was like 25k, 35k or something like that. And I said to him, well, when was the last time you did a RE offer?

And he said to me, well, I don't know what a RE offer is. And I was like, right, and I'll give you one of these strategies right now. So I said to him, right, all the sales calls that you've ever taken that haven't closed and I'll give you a couple of examples just in case none of you have taken sales calls. But for those of you that do take sales calls, I said to this guy, I almost said his name. Then I said to him, get a list of all the sales calls that you've taken. The email and the phone number and obviously the name. Put it in a spreadsheet and do this right WhatsApp them all and just say something like, you know, hey, first name. I was just thinking back to the call that we had two weeks ago or three months ago, whatever. And I remember that you said that you were stuck on X, Y, Z, whatever. Firstly, how is it going? Were you able to solve those problems or that problem yet? Let me know. Otherwise I've actually just created a brand new thing, right? A brand new offer we're re offering them, which I know for a fact will help you to solve that problem because I've recently had a big breakthrough in solving this for another person. If you have a minute, shoot me a message back, let me know Whether you've solved it or not. And if you haven't, let's hop on a very quick call and I'll walk you through the new discovery or whatever. Right, so you reset them for a sales call or you can, depending on your price point, you can close them in in WhatsApp or text if it's below, let's say 2K. Below 2K. But a sales call is going to be best, right? So get them on a sales call and just re pitch them a new offer. And it's basically a new clean call where you can adjust things based on the feedback that they gave you last time. So if they said last time you spoke to them budget is a problem, just re budget something for them. Or if they said that they didn't need this, this, this, well, get rid of that. And I mean you should be asking people what do you feel like you need from me on sales calls? Very, very, very important to be doing that. And if you are doing that well, sell them what they said that they wanted in the first place, right? You're re offering any leads, any calls that you've had in the past with a new offer. And depending on, I mean if you've taken friggin four calls, this is probably not. Well, it could still work, but it's less likely to work because it's a numbers game. Sales is just math, just a numbers game. But if you've burned through 30, 40, 50, 60, 70 sales calls, then you've basically got 70 people to re offer and the chance of you closing one is almost a friggin certainty. If you do this correctly. This is why this is my go to, because this is basically free money. If you do this properly, if you do this properly, you almost can't help but to make money. Now I just want to caveat that because if you do this wrong, if you get the script wrong, if you get the call wrong, if you get the offer wrong, if you get the price wrong, obviously it ain't going to work, right? So again, if you're a client of mine, go into the training, watch the full breakdown and just do what I show you and tell you and so that you do it properly. But otherwise just be careful with this because you've got to say the right things in the right way. And I pretty much just gave you the script there for the intro message.

Right?

So that's just one re offer that you could run. Now let's say that you have a thousand Instagram followers and you maybe have never taken sales calls. So you can't do what I've just said. Right, so what would I do in that scenario? Well, in that scenario I would do some kind. Well, there's a few things that you could do. I'll give you one of them. So one thing that you could do, do a story sequence re offer. Now, I do this very, very infrequently. I do this once or twice a year and whenever I do this, it always puts at least 100k cash in my bank account. In fact, I've made a couple of YouTube videos when I've done this in the past.

Showing you the proof of the sales and walking you through how I did it. So I've actually made a couple of YouTube videos on the this story sequence re offer in the past. So go and watch those after this if you haven't seen those. But basically it's similar to what we just talked about, where you're posting a series of Instagram stories, making an offer. In fact, I just did this for one of my new clients recently, a guy called Tom with an E comm offer. And I said to Tom, right, post this on your story or a version of this. I'm so sick and tired of all the BS advice in the E commerce space that I see from other gurus who've never made any real impact or money or progress to start fixing this.

I usually charge 2k an hour for consulting sessions where I share the solution to, you know, building your ecom business, growing your ecom business, scaling to whatever number, blah, blah, blah. But just for the next 24 hours, to contribute to the value in this industry, I'm going to do five calls at $1,000 each. Just five calls. And when five calls have been booked, I'm going to delete the calendar and I'm not going to do this again. What happened? Five people gave him a thousand dollars. Five grand in the bank in about 16 hours just from posting a few. In fact, one. That was one Instagram story, actually, just one with all that copy on there. And for those that don't know what copy means, it just means persuasive written language, basically.

So one story, five grand. And it's so funny because for Tom, that five grand was literally friggin sat there waiting to be added to his bank account. And if you've got an audience of a thousand people or more, I can frigging guarantee you. And I almost said a swear word there, but I didn't, so let me off. But good God, if you've got an audience of anything Above a thousand, I can't even begin to tell you how much money is just waiting to be collected, how you unlock it. There's so many different ways, right? There's like the sales call re offer, there's the selling your time like Tom did re offer. There's a program re offer, there's a coaching re offer, there's a story sequence re offer, there's an email re offer. There's so many different ways, you know, there's even re offers just to book calls, you know, so there's, there's so many different ways to do this. And that's just, that's just a few examples that I've given you there. Now bringing us on to point number two. Sell your time.

It's, it's, this is one massive thing that I've learned. If everybody says to do something or not to do something, it's usually completely fucking wrong, right? If everyone says, oh, remove yourself from your business, you know, don't sell your time, you know, outsource everything, don't work in your business, work on your business. Right, That's, I mean there is an element of truth to that obviously, of course, right. But for the most part, like going against the grain will give you a massive edge. And this is something that I do as well. I sell my time. I have basically a very well paid job because I'm one of, if not the only person, I think I am actually the only person in this entire industry where I have a coaching program where it's anytime one to one with me. So if you come in, you get my calendar six days a week wide open. If you book in a 45 minute call, it's me and you on Zoom. I give you my real actual WhatsApp number and it's me selling my time and giving you a lot of time as well. Like pretty much full time access to me, which sounds crazy and people would say, you know, I remember I was having a coffee one day with one of my buddies, Chris, and he said to me, will, you will never make more than 100k a month with that offer. Well, guess What? We did 580.2k cash collected last month with that. Well not just with that offer, with our group offer, our one to one offer and our done for you offer. $580,200 cash collected with over half a million profit. Selling my time. So it's fucking bullshit, you know, don't sell your time. Well, nonsense. Selling my time makes me.

Over half a million a month profit, net profit. Remove yourself from your business. Well, again, there's an element of truth to that, but actually, you shouldn't in many cases, and I know that this is an unlikely example, but I first learned this from a guy called Wes Watson, who's basically a fitness influencer. And Wes really inspired me because he was doing everything himself. And that sounds crazy, but the way that he explained that to me, similar to how I've just explained it to you, it massively increases your net profit. If you love what you do well, it doesn't matter. You know, I love what I do so much that it just feels like play to me. It doesn't even feel like work, so I would do it anyway. So if you love what you do, selling your time is very powerful because you can charge so much more for it. Why is that? Well, the hardest thing to sell is a course on its own, just videos. That's the hardest thing to sell because it's what people want the least, right? Who wants to just be given eight hours of videos and left alone? There is value to be had there, 100%, right? And courses sell very well, but they're not what people want. The pinnacle of what people want is done for you. And this is why I've got a done for you offer. And surprisingly well, not surprisingly, it's the most popular offer of mine. It's the thing that we sell the most of and it's the thing that makes us the most money. Is the done for you? Because it's very attractive for someone to just come in and I build their offer, I tell them what to charge, my team writes the copy, builds the funnel, helps with producing the. Well, we don't produce the ads for them, obviously, they've got to do that themselves. But we help with production, we run the ads, we manage the ads, we track the ads, we help with sales. I get on and I review your sales calls and help you with closing. So it's just everything done for you at very, very, very, very, very high level. That's like the pinnacle of what people want is like, just please, just do it for me, right? And the opposite is just giving someone a course and they've got to do it all themselves. So that's why selling your time is so valuable and so attractive. So if you're not already offering this to your audience, well, bloody hell, start offering it to your audience. And as long as you love what you do and you have some time spare, you can really achieve some great things, especially by pairing these two things together. Right? Now, the next example I want to give you is if you've got an audience again and whether you're selling something or not, you probably are selling something, right? But.

Launch something new because people love things that are new, right? Human beings hate things that are old love things that are new basically. So launch something new and you can do like a, maybe a campaign is the wrong word it here, but you can basically do like a campaign essentially. So I'll give you another example. I worked with an alcohol coach and this was a long time ago now and he had an offer that was working and he was making good money but he wanted to make more money and he said to me how can I make more money basically? And obviously the first thing that comes to mind is well, let's do more of what's working. But sometimes, sometimes there's a bit of a cap on something that's working. And doing like an alternate offer can be so powerful. This is why I've got loads of offers. I've got my book, I've got my done for you resources, I've got my group coaching program, my one to one coaching program, my done for you coaching program. People pay me to come to my apartment for one or two hours on an hourly basis. People pay to come to my three day mastermind where we do 50 people three days. So I've got all these ways that people can allow me to help them and allow me to give them value because some people want this, some people want this, some people want this, some people want this, some people want in person, some people don't want in person. Some people want a course, some people want done for you. So give the people what they want. Right? So if you were maybe. And obviously this depending on the niche and the offer, there's things that you can and can't do. I understand that. Right. But let me just ask you, could you offer a done for you service?

Could you get on, get in the trenches with someone one to one and help to do it for them? You know, can you launch something new? Can you offer something that you're not already offering to your audience?

There's so get, get creative with this stuff. Don't be afraid to get creative. God, I'm starving. I need to go and have my breakfast, man. When I finish this video, need an omelette. I'm friggin starving.

So launch something new. And for the alcohol client.

What was the offer? Now because it was a course with group coaching.

What did we offer? I think it was one to one if I remember correctly. We offered like A one to one.

Side to the offer and it just worked so well because it turned out that's what people wanted the most. We gave it to them. We made sales. Happy days, make more money, everyone's happy and add more value to the audience. So can you offer something new that you're not already offering.

Right now? This is killer. This is just this. This makes so much bloody money. It's just ridiculous. 45 second new discovery video. And I first learned this from actually.

A guy called David Dray. So if you don't know who David is, he was head of sales@samoven's consulting.com company. He now is head of sales for Cole Gordon at Closers IO. Phenomenal guy. One of the best in the world when it comes to sales and persuasion. And he's actually my partner on my Mastermind as well. The Dubai Boardroom. If you don't know what that is, go to thedubaiboardroom.com. i'm not going to pitch you on it. For most people it's not even right for you. We only do it once every six months and the next one's sold out. So you can't even buy a ticket right now. Actually, I think we've got one left. But anyway, not here to pitch you on the Mastermind. That's not the point. I'm just making the point that David is my partner. So David Dre taught me this and he taught me it about God probably two and a half years ago now. I'm getting old and it's similar to a re offer. So he said make a selfie video that's like 45 seconds, right? And send it out one by one to your leads. Now obviously this only works if you've got either people's email or you've got ideally people's number. It's very powerful to send it personally or you can send it to your followers as well. So actually you don't need leads because you can send this individually to your followers. One of my clients is crushing with this, sending this selfie. It's like an engagement video where you say something like, you know, hey, Will, I can see you've been following me here on Instagram for like three months now. That says to me that you probably are in interested in what I do, whatever that is, trading e comm, you know, communication, whatever your niche is, you know, let's just say it's communication. So that says to me you're probably interested in improving your communication skills so that you can xyz, so you can get benefit, get outcome. If that's the case, let me know how it's going. I've actually just put together a brand new free training video or free workshop or free, you know, ebook, PDF, explainer thing. Just like a bit of value. Just let me know if you want me to send it over completely free to help you speak soon. Just something genuine, valuable, personal, real and it's going to build a lot of trust. Now does this take a lot of time and effort and energy? Yes, it, yes it friggin does. Right, but if you want to make money, don't, don't be lazy, you know, don't be, don't be lazy. You've got to put in the time and effort and work sometimes and if you do it, you're going to be rewarded. Okay, so explain a video, new discovery video. They're both pretty much the same in a way. We talked about the new discovery video when I was talking about the RE offer a second ago. But you can either do like, oh, I've had a new discovery, let's get on a call now, tell you about it, or you can just do, I can see you've been following me for a while here on whatever platform and I just wanted to reach out to see where you're at. Can I give you a bit of value? And essentially then you chat to them, you qualify them, you book them for a sales call, you close them on your offer if they're a good fit, right? So that thing is friggin powerful. We even do that right now and it books us an extra.

45 calls a month, 55 calls a month when we, when we do this. So super, super, super, super powerful. And that's at low, low volume, low scale as well. Now finally, let's talk about this brutal cold. Outcome guaranteed. Now these really are additional. They're kind of more tactical, I would say. They're not really strategies, they're more tactics. So, but let's, I'll tell you about them anyway just in case they help. So outcome guaranteed. Now if you're ever struggling to make sales and you want to make sales, well, you're going to have to do something more drastic. Outcome guaranteed. Now this is where you assume the risk.

Now don't do this in a scammy way where you put all these stupid friggin oh, if it doesn't work, I'll give you five grand. But there's like 15 things that they need to do to qualify for the refund. If you do that, you're a fucking loser. Basically so just don't do that. That's just, you know, unless there's real integrity in that, which I know there is in some cases. So this is not a blanket statement, but most of the time it's complete bullshit. So just don't lie to your customers. Have integrity, right? Put your balls on the line. And I actually should have drawn some balls. That would have been a great addition to this whiteboard because I love drawing funny shit. But just guarantee the outcome. Just say, listen, man, I'm just going to keep it real with you. Work with me on this and I guarantee you, I literally guarantee you within two to three months or whatever your timeline is, if you don't have the outcome, I'm going to refund you. And I'm happy to sign a legal document putting that in words as well so that it's black and white. And if you don't get them the result, just refund them, right? And if you're good at what you do, number one, that offer will be so strong that you will convince people if you do it properly, right? And you've got to do it with full integrity. And if you do it with full integrity, you will come across as genuine and they will believe you and trust you. Then they're going to come in as a client, you can get them the promised outcome and then you're all happy and money is in the bank, right? So guaranteeing the outcome, especially contractually guaranteeing it, is going to really make sales a lot easier. And one of my friends does this really well. I've got a friend called Iman and he has any reason refund policy, if you ask for a refund, you get a refund. That is integrity right there. That's respect for the customer. Do that same thing right now. Brutal. Cold. I'm actually going to save that for, for this section. So hopefully that helps. If you've got an audience. Those are just some of the things I mean, good God, I could make a seven hour video on all this stuff. There's, there's so many ways to make money from an audience. So many ways. If you've got an audience of God, I mean, if you've got an audience of 3000 plus and you're not making at least 10, 15k a month, something's very wrong. Something is something. You're doing something wrong because you should be printing with, with an audience like that. Like my audience is not even that big. I've got like 30k on Instagram, like 70k on YouTube and we're doing touching on 600,000amonth, cash collected. So, you know, you don't need a massive audience, you don't need. People think you've got to have like half a million followers to make these big numbers and you just don't, man, you just don't, you just don't. So that's that. All right? And if you need any help with this stuff, by the way, guys, I'll put a link in the description. Click it. It's the Work with Me link. I'll put it at the top. Feel free to book in a call, chat to one of my coaches about whether you'd be a good fit to let me help you. And if you like, I can just coach you one to one and just get in the trenches with you and just show you how to do this stuff. And I'll just get on a call with you, write the copy for you, tell you what to do, tell you when to post, tell you how to do it, give you the strategies that are the best for you, and I'll just show you how to friggin print cash.

With your audience, if you have an audience. Because it's just so easy when you do it. Right? Now let's talk about if you don't have an audience. So I'm aware that a lot of you, well, maybe not a lot of you, but I'm aware that there'll be people that watch this video and you're thinking, well yeah, it's all good for you, Will. You know, you've got all these clients and you know, reputation and money and shit, but I don't have any of that, so what should I do? Well, this is just some of the things that you should do. All right, so let's start with this brutal, cold, big problem, right? And to illustrate this point, I'll actually give you, I'll give you a story, I'll give you like a real life example. So back when I used to take sales calls, I don't take sales calls anymore because I just can't, I just don't have the time. Essentially I need to focus on just helping clients, right? But I'll never forget this. I was actually on holiday here in Dubai. I was staying at like a desert resort and I took a few sales calls one day. You can tell I love this stuff, can't you? I take sales calls on friggin holiday. So I was, I remember it so clearly. I was in the lounge of our like suite and I was at the desk and I was taking this sales call with this Young guy called, I think it was called Michael, I think he was called Michael. And I had the call with this guy Michael and you know, he was explaining to me kind of probably what a lot of you guys are thinking as you watch this video. I've got a great idea for a coaching program. I don't have an audience, I don't have a budget for ads. And honestly, this guy actually shouldn't have been on that sales call because he wasn't financially qualified.

And basically he just managed to get through, managed to get on a call with me. Honestly, I felt a bit sorry for the guy. I'm just going to keep it real with you because he was just a really lovely guy and I'm pretty soft. So I was like, you know what, I'm just going to give this guy some free value. So I said to him what I'm going to say to you guys in a second. So I said to him, listen, you don't have money for ads, you don't have an audience. You're just going to have to go brutal on cold outreach with a big promise and just do it in the right way. Make a mini VSL, right? And I'm talking 60 seconds to 90 seconds, right? And you've just got to say the exact right things in the exact right order, come across as very genuine and make them a big promise. Test that first. If it doesn't work, make a big promise with an outcome guarantee, a legally contracted outcome guarantee. And you're just going to have to do volume. You're just going to have to do volume. So I said to him for his offer, get on LinkedIn. And I basically showed him, right, go to LinkedIn, click here, do this, blah, blah, blah. This is going to find you the people, message every frigging person and don't stop. And just don't stop. And he came back to me. It was like literally it was, I think it was a week after because I got home from holiday and then he messaged me and he closed two people at 3K and made six grand. And this guy was like 19 years old or something just from doing that and obviously again, caveat, doing it in the right way. So if you do cold outreach and you say stupid shit, you don't come across as genuine. You send these stupid, almost robotic, AI style messages. This is never going to work, man. Just. If I could give you guys who are starting out some advice, it would be the same advice that Ali G used to give. Maybe I'm showing my age there. Keep it real. Keep it real, be human, be genuine, be authentic, speak like a human, actually care about people. And this goes for VSLs, for ads, for organic content, for organic, you know, for cold outreach, for the messages that you make, the, you know, the 60 to 90 second mini VSL message things.

And really from there it's just a case of volume, you know, and you've just got to go brutal and send 50, 100, 200, 300, 500. And if you do the volume and you say the right thing in the right way and you make a good offer and obviously test having an outcome guarantee and test not having an outcome guarantee split, test those things because one always works better than the other and you don't know which until you've tested them, then this is pretty much, pretty much guaranteed to work right now. Just in case there's any of you watching this that maybe think, oh, you know, cold outreach doesn't work, I've tried it and failed. Well, I want to give you another example. So about 10 days ago I was looking for a web designer. So I've just been working on the brand for my company, Build, Grow and Exit.com. and we fully redesigned the colorway, the brands, the fonts, the logos. And when I'd done that, I was looking for a web designer. Now I'd messaged a web designer over in Australia or New Zealand and I was waiting for a quote to hear back and she hadn't replied to me for like four or five days. And I got an Instagram message in my requests folder and it said, will, we're a web design agency. If you need web design right now, we will do one of your pages of your website for free. Let us know. What did I do? I immediately accepted the message. I voice noted, I said, dude, if we can get started today, I'm in and obviously I'll pay you for the other pages as well. And we were on a zoom call within about four hours and I swear to God, I swear to God, within 24 hours he'd got me a mock up for the homepage. Already this other woman hadn't even friggin replied. So there's two lessons there. Number one, speed. Money loves speed. Do this shit. Don't friggin waste any time. Fucking do this shit, alright?

I feel like I'm coming on like Tony Robbins or some shit, but just fucking do this shit, alright? So speed. And number two, this stuff does work. Is it long and hard?

I don't mean that in the way that you think that I mean it. I mean this. All right, You've got a dirty mind. Is it long and hard? Yes, it is, right? Yes, it is.

But it's worth the pain, it's worth the time, it's worth the energy. It really, really is. And I've just given you some examples there of how well this can work. So just do it. Now, the next thing I want to tell you about is this unethical lies, outsourcing.

Now, I wanted to share this because I think it's a really fascinating story, but I don't recommend this. All right? I'm not teaching you this. I just thought that this was a really fascinating story. And the reason that I like this story is because it just shows the power of grit and persistence. And when you want something, you can get it right?

But obviously, just. Just take this with a pinch of salt. Now, I didn't work with this person, but I met someone in a mastermind, right, that had an offer where basically he was teaching people.

To really. It was basically like an outsourced offer where he would be the front man of the business and he would just make like a ludicrous promise, like, we are going to build you this kind of business in like 30 days, 100% guaranteed. We're the best in the business. Fake testimonials, you know, all this stuff. And then he would just hire, like upwork and fiverr people to do all the work. And granted, what he was getting people was usually he was getting people results and he was making money, but the advertising, the front end of it, was fake. Really, it was all. I mean, it wasn't a lie, right? But it is unethical to fake testimonials and lie to people about the offer and, you know, really hype up the results. But the reason I like this story is because it just. It just when people really, really, really, really want something and deep down they do care, they do want to get people results. But equally, if you want to put food on the. And a forward life and stuff, in a way it's creative. It is creative to just hire people to do the work. You just go out there and really, in a way, it's brutal. It is brutal. And he had the outcome guarantee. I actually don't know whether he was honouring that or not. To be honest, I don't know whether he was honouring that, but good God, did it work. So it just goes to show, man, like, one thing that I've learned over the years.

Sometimes humans, you know, if the promise is good enough, they will actually overlook the logic and this is why it's actually really fascinating, you know, human psychology, it's just, it's just so fucking fascinating how if it sounds good enough, sometimes you will overlook the logic, you know, and I think I've been guilty of this on a couple of occasions as well, where if it sounds good enough, you'll actually overlook the logic and go for it anyway. But I just thought it was fascinating that, you know, you can make sales and you can just outsource the work and it can work as well. And again, a big part of this is guaranteeing the outcome. If you're going to do this, just please honour it, basically, because otherwise you're going to give yourself bad karma and it's not good for anyone, you know. So the outcome guarantee thing, especially paired with like a legal agreement, is very powerful and if you honor it, you deserve to get the customers and you deserve to make the money, you know, because you're acting with integrity and respect and you're aiming to help the customers. So this can be very powerful. Now I've already told you about the website design guy that cold outreached me and I ended up hiring.

Clause. Yeah, this is another thing to think about. But let me share this with you first. Now I've written FFS on the board.

Now this is something that I learned. One of my mentors, this guy Sam Ovens, and he used to say, the results that you're getting today, or the lack of results that you're getting today is because of the work that you've been doing for the last year or the lack of the work that you've been doing for the last year. So if right now you're doing well, you're making money, things are going good, well that's the product of the last 12 months right there. If you're not getting results right now, if you're not making money right now, well that's because you're likely either you haven't been doing the work or you've been doing it, but not for long enough because these things do take time, right?

I had a client recently and on day nine of being in my program, they were like, oh well, when am I going to start booking calls? When am I going to start giving customers? And I just had to explain to them, dude, come on, this stuff friggin takes time, man. You're not just going to be making 10, 30, 50k a month immediately. It's just not. I mean, it can happen fast in rare cases, yes it can, but it takes time. And just like Sam Ovens used to say, you know, if you're not getting results right now, well, you either haven't done the work or you haven't done it for long enough. Because if you do this stuff for long enough, you stay patient, you keep learning, you keep working, you keep optimizing. The results are guaranteed, the time frame is not. You will make money, you will be successful.

But there's no knowing how long it will take. So are you going to be patient or not? And if you're going to be patient, you're going to make it. And if you're not going to be patient, you ain't going to make it. So for fuck's sake.

Have patience, okay?

And. But it's so true though, you know, it's so true. If you're getting results today, it's because you've earned it. You've done the work, you've been patient, you've done the building, the growing, the learning. Right now here's another creative offer. And I'll leave you with this before we wrap up.

This really fascinated me. This was a sales offer. And again, this wasn't a client of mine, it was someone that I met at a workshop. But basically his offer was, I will close your sales calls.

Or you don't pay me. And not only that, he would give them a fee up front. He would say, look, I'm going to give you two grand, US dollars, I'm going to wire you two grand. Now I'm going to come in and close your calls. And if I don't close them, well, keep the 2K right? And if I do close them, obviously give me the 2k back and you'll be giving me commission on top as well. And man, I thought, damn, that is a, that is a ballsy offer. That is a creative offer right there. Like I'm gonna pay you to prove how good I am. That's a fucking sick offer. Like who that guy deserves that friggin money. Because who else has thought of that? And who else has the friggin balls to offer that, you know? And I'm gonna leave you with this for today.

Get some balls.

Be creative.

Be brutal.

Do the friggin work. And if you're not getting results quite yet, well, you know what to do. Be patient, keep learning, keep growing, keep building. Be brutal, have balls, be creative. And like I just said, success is guaranteed. The timeline is not. You know what to do, now go and do it.