The Truth About Alex Becker (After I Bought His Course)

Hey guys, it's Will. And in this video I want to share what I believe is the truth about Alex Becker. And this is actually after buying his Iron Mastermind back in 2019, so quite a long time ago, and being personally mentored by Alex, going through the, the content that we got inside there, seeing inside his model and what he teaches and being part of his community along with the other members as well. So believe me, I have seen it all. And honestly, I think you will be shocked at what I share in this video because I've never seen anybody talk about any of this stuff before. So please make sure that you watch the whole video. And guys, just before we do get into the video today, I put a lot of thought, time, energy and planning into making these videos for you. And I give you all of the value for free. So all that I ask in return is that you please like the video, subscribe to the channel and share this video with someone that you know that you feel might find it valuable. So let's get into the video. Now. When I was younger, my first proper career was as a DJ and a record producer. And I used to DJ all over the world, so I've played in 30, 40 different countries. I got signed to a pretty good record label back when I was about 20 years old, got an agent, got a manager, started touring the world and the money was not great, but the experience was, was really amazing. You know, I'm very, very, very thankful that I had that experience and that career. Now back in, in late 2019, I was DJing in London and a couple of hours before the show, I was in my hotel room on YouTube and up pops this ad from, from Alex Becker promoting what was his iron man, Mastermind. So I saw the ad, clicked it, opted in, watched the vsl, booked in a call straight away a few days later, spoke to one of Alex's sales reps and I, I remember this clear as day. I was sat in my parents kitchen on my laptop, I had the sales call. Thinking back, I'm actually surprised that I bought it because I think the price was about 8, $9000 and I had about 15k to my name back then and that had taken 1, 2 years to save up as well. But I just had this belief, I just felt because I trusted Alex, I liked Alex, I'd watched his content before. I knew how good he was at sales and marketing. And I had a feeling that this will get me to the next level. So I pulled out my, my credit card, made the investment, joined the Mastermind And Alex's promise within that was essentially to clone over what he'd built, what he'd learned, what was working for him, and essentially just let me install that in my business. And believe it or not, I didn't even know what a VSL was. I didn't know how to run out. I didn't know how to make or write ads. I wasn't very good at copywriting back then. Didn't know about email, sms. I didn't know what a sales call funnel was. And Alex's iron mastermind was that key, pivotal turning point within my business, within my life. Honestly, I owe a lot to Alex and that mastermind and the people I met in it as well. And here's the first kind of nugget that I want you to take from this video as a business owner. Okay? So when I invested in that program, I believe it was December 2019. And I remember, I think I was DJing in London on like the 21st, 22nd of December. Then I bought the program around the 26th, 7th, 8th of December. Throughout that Christmas period, man, I was just. I gave up my life, you know, for that Christmas period and for the next few months as well. And I just went all in on the content, on the learning from Alex, and it was just a game changer. And here's the first kind of taking that I want to deliver for you in this video. I just did exactly what Alex told me to do. If Alex said do this, I just blindly did it. If Alex said, write your emails like this, Write your headline on your opt in like this. Here's roughly how you make a VSL script. I just copied Alex. I just copied exactly what Alex told me to do by none. I didn't ask questions. I didn't think that I might know better. I just went in there and, and just committed to the content. And Honestly, within about three weeks, I'd just gone absolutely ham. I was working 10, 12, 14 hours a day, every single day. And I just had this excitement, you know, I just trusted that Alex was, was right and Alex knew what he was doing. All in, no doubt, no skepticism. And again, within about two, three weeks, I had a webinar written and built. I had ads written and built. I had a funnel written and built. And I started off with an automated webinar like many of us used back then. Most of us used back then. Sales call funnels weren't really as popular as they are now. I just blindly followed Alex. Alex said, do an auto webinar. Here's how to do it, do this, do this, do this, do this. You've got to remember I was pretty broke back then in cash. After buying iron, I probably had, who knows, 6, 7K to, to my name, you know, so when I turned ads on, which is the first thing that I did by the way, when I built the infrastructure, I turned cold ads on and started running traffic into the funnel. And literally this was, this was January 2020 I believe. And literally month one I was spending maybe 15$20 a day. I was doing like 15x ROI cash, 20, 25x ROI cash. Now I wasn't spending a lot and I wasn't making a massive amount by any means, but I remember distinctly I was profitable month one. And ever since then we've never, ever, ever had a losing month. Every single month since then onwards, we've been cash profitable, revenue profitable every single month. And I put that down to the quality of iron, what I learned and essentially, just maybe it's a little bit of karma as well. Just because I fully believe that this would work, there was not a doubt in my mind. I thought if I do what I'm told, I will make money. And that's just, that's literally exactly what happened. Now I do have one massive regret and I still feel this to this day. So I definitely want to share this with you in this video to hopefully add some value if any of you guys are in that the same position that I'm about to tell you. So my biggest regret reg was not scaling faster again. Now thinking back, I did have small cash reserves again. I probably had 5,6k to my name back then. So naturally I couldn't just spend five grand a month on ads. That just was physically not possible. But if I could go back, I would scale faster because when I first turned ads on, I think I launched like 3 or 4 or 5 ads at like 10 pounds per day per ad. In fact, I don't even think that's true. I think I was spending about £25 a day. So I was probably spending about £5 per ad per day. And yeah, I just had a very broke mindset back then. I was living with my parents, didn't have a lot of money, was making like 2,3k a month from, from DJing. So yeah, I started ads out at something like 20, 25 pounds per day. So what is that, 25 pounds a day? You're looking at like 500 to a thousand pounds per month area. And then in month two, despite being like 15x cash, I didn't understand Back then how good that was, you know, I didn't, I didn't know what funnels were. Ads were the correct kind of ROI to get is. So yeah, I didn't really understand how breathtaking, how amazing 15x cash, 20x cash is. But nevertheless, to just digress on that point, I wish that month two, I'd double that spend. Month three, I doubled ad spend. Month four, I doubled ad spend. But I was just being, being pretty cautious, pretty careful. And to be honest, that did have a benefit because by not just going ham, I was able to just get everything right. You know, adjust the webinar a little bit, adjust the emails a little bit, adjust the automations a little bit, work on the product as well, start working on the team. Because I think I hired a coach, my first ever coach around that time. So there was a bit of a negative. I should have scaled faster and I definitely lost out on money there. And then a bit of a positive as well in that it allowed me to build the infrastructure slowly and steadily and properly. So yeah, I thought I'd just share that with you. If you are lucky enough to get really anything above 4 or 5x cash, scale your ads. Just literally slowly, steadily scale your ads and just duplicate them out. Scale horizontally, just make use and just capitalize on that ROI that you're lucky enough to have. Okay, now regretfully, as the kind of months passed, I think really Aion was kind of a gateway product to just get people into Alex's software Hiros. Look, nothing wrong with that. It's a great idea and many people do that, you know, for sure. But yeah, regretfully Alex kind of tailed off on the coaching side of things. So I think when I first joined, Iron was pretty new. Alex would be on 1, 2, 3 Zoom calls per week, physically coaching us, physically holding our hands and answering our questions, which was amazing, you know, to essentially to have Alex kind of in my pocket like that was, was, was a great thing. Unfortunately, that kind of tailed off as the months went on and you know, it dropped down from 2, 3 calls to 12 calls to maybe a call per week. But you know, I, I fully respect. Alex was busy building his team, building hyrules and kind of looking at those, those big adventures. So. So fair enough. That's the only kind of downside to, to iron that I experienced. But again, I can fully respect it. So, so no harm done there. But yeah, iron was, was an amazing experience for sure. And some of the people that were in there are, I mean, I think two or three or four of us have won this 10 million award. And whilst it was kind of not all from iron, a bit of it was from one of my mentors, Cole Gordon. A bit of it was from one of my mentors, Sam Ovens, a little bit from from one of my mentors, Dan Bradbury as well. So, so not kind of all Alex and all iron, but iron was the, the key starting point. It was the key moment of kind of transformation in my business and definitely with all the money that I made my, my life. So Alex, if you are watching this dude, thank you, thank you, thank you so much. Iron changed the game and it just gave me the knowledge and not only the knowledge, but it came at the exact right time as well. You know, I just got the business to 30, 40 ish K per month and this just like poured fuel on the fire and was really wild. So I'll end on this point that again, I really hope add value for some of you that are watching this. And that's just a caveat on what I've just said there. Now when I joined Iron and I learned what you know, funnels were, ads were paid traffic was and how to run it, I already had a decent little business running on organic traffic. So again we were doing between 20, 30, 40 ishk per month organically from, from social media, from YouTube, so on and so forth. And it was solid. You know, all the components were in place and then this just poured fuel on the fire. Now if you are going straight to cold ads, all of the parts, all of the components of your business have to be solid, good copywriting, solid funnel, solid product. Even if it's just a minimum viable product at first, it's just got to be good enough and it's got to be ready to then go to cold traffic. Okay? The best thing that you can do is verify a funnel through organic first. Just get it working, get it to 10k, 20k, 30k. Then when you take that to cold traffic, you are gonna make money and scale very, very quickly. Okay. Now this is something that I, I work on with a lot of my business consulting clients that I, that I help to scale. Okay? It's just getting this stuff right. What should you do? What shouldn't you do? What's the best route? What's the fastest route to go down to get this stuff right? Maximize income, maximize profitability and customer happiness and your success and the business itself just being well balanced and solid. So if you do need any help with that, there's a link in the description. You can actually book in a call with me. I don't have a team for the business consulting. It is me and you one on one. So if you do need any help with this, anything I've covered in the video, booking a call, we'll jump on Zoom and I'm more than happy to help, but just to kind of round off this video again, before you go to cold traffic, in an ideal world, just verify your processes, verify the business, Just build out the baseline before you then go and pour fuel on the fire. I just want to end with a bit of a vision for the future, really. Now, online courses are fantastic and obviously auto webinars are. They're not a thing of the past, but they're not kind of what's working best right now. I think most people are transitioning to high ticket sold over the phone using a call funnel because it's just faster, easier way, way more efficient on the net and the overall margins of the business. So I think that makes sense. But one thing that I do see changing is I think online courses are still going to sell, still going to do well, but done for you or done with you is I think that's going to be the next big thing because it just removes the bad players. You know, you can't, if I coach you within your business, you're going to know very quickly whether I'm good or bad, you know, and I can't make mistakes because it's me and it's you together and you're using my knowledge. So if I'm talking rubbish and I, I, you know, let's say I made all the business stuff up, I don't really have a clue what I'm doing. You're going to know very fast. You know, on the other side of that, if I really am good at what I do, which I believe I am, then again, you're going to know very fast. You know, you're going to get results very fast as well, just like all, all my clients do. You know, you'll have seen the testimonials here on the YouTube channel from pretty much every person I've ever worked with. I've doubled, tripled, quadrupled their business. They've left me amazing feedback in the form of testimonials. And yeah, I think double done for you or done with you and just you physically getting someone the results with kind of your time, your learnings, your effort, your knowledge, I think that is the next big thing. I think it's still going to be sold through a cold funnel and I think there's still going to be that mastermind element on, on the back end. But, yeah, I believe that that is where this industry is going right now.