Be. Do. Have.

Aaron Doughty argues you have it backwards: don't acquire something then become that person. Become the person first, and the actions and results follow. He left retail in 2017, committed to daily YouTube videos, and grew to one million subscribers by embodying the identity he wanted before he had proof it would work.
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Be, do, and have. These are the 3 simple statements that if you understand what I'm about to share with you, it will completely transform your life. And what I share in this video is really the path and the thing that got me to where I'm at now, to where I get to live life on my terms, live a life of freedom, and do it in also a high vibe spiritual way. So the way that most people go about creating what they want in their life, or even creating what they don't want in their life, is is by having a misunderstanding of the way that reality works and the way that we think are led to believe that reality works is the opposite of be, do, and have. Instead of be, do, have, we think it's you must first have something, then you must do it, and then you can be it. And the problem with this is that it's actually completely backwards. You must first be that which you want to experience and embody it, carry the belief systems, the perspectives, act as if, but once you do it enough, it's not acting, being. And as you are being it, you are then in the vibration to where you are doing it naturally. It comes and stems from that center of belief, the way you see yourself. And then having that which is equal to that reality is natural because you are in alignment with that reality. Now, that's exactly what I did. I'm making this video the day that we hit on the YouTube channel 1 million subscribers. And when I first got on YouTube back in 2017, I was working that 9-to-5 job that I didn't enjoy selling women's shoes. And many of you may know the story, but I was walking around living at my dad's house, wanted to start making YouTube videos, or knew that I wanted to share these ideas, but I didn't know exactly how to do it. I felt lots of blocks come up. I felt like people would judge me for the kind of content of talking about, you know, these esoteric kind of videos. And I was afraid to put out my ideas. And what I eventually had is this realization that if I made a video every single day for the next year, my life would transform. So even though I had that 9-to-5 job, I decided that every single day I'm going to make a video. I'm going to post it on YouTube no matter what, even though I was working 40 hours a week. And within 2 or 3 weeks, one video went viral. That's how it started. Went from 3,500 subscribers up to about 20,000, 30,000. And then from there it continued to grow. Within 6 months, I put in my 2 weeks at the job I had at Barney's New York. And the last day that I worked was the Conor McGregor, McGregor Mayweather fight. I can never say that. It's the two words next to each other. And that was my last day of work that I've ever had to do. And the reason being is because I was making a video every single day. I was being the identity of that, the way I preferred to be. And because I was being it, and I would— an important part of being is understanding permission. Can you give yourself permission to be the way that you prefer to be? So a lot of people say, oh, well, you know, I can't just do this because I need to like first off have a lot of, have the right camera equipment, I need to have the right skills, I need to be like a perfect speaker. Now the thing is, is that comes with actually being it. Remember, if you wanna have the lifestyle where you get to live where you want, travel the world and have the freedom, you must first be it. And being it means that you already see yourself as that version of you. That's what I want to point your attention to is how are you showing up in the world? How do you view yourself? If you didn't know that on this YouTube channel, if you haven't subscribed below, I make content that shows you how to be that version of you, the one that is, you know, going through life and living your most optimal lifestyle. And the way that you do this is by understanding that you are what you choose to be, who you decide you are in this moment. The problem is that the reasoning in the mind, the way you view yourself, you have a certain identity for something that may have happened in the past that has been static. You have been living that based on autopilot mind because it's been comfortable and that's been your reality over and over again. And one of the biggest beliefs, one of the biggest beliefs— Daniel, put this right here. Daniel's the editor. One of the biggest beliefs people have is people believe that they are static, their identity is static. The thing is, is your identity is extremely flexible. Anytime you make a new choice about who you are, you can then break out of that identity. And for example, I'm at a, right now I'm doing this Business Mastery by Tony Robbins. It's like this high-end business event. And then it's the first day right now. And one of the things he kind of goes over is all of his content. But one of it's about what is a breakthrough? A breakthrough is a moment at time, a moment in time when you just decide that you are going to change. You are just gonna be this new version of you. The problem is we have reason in the mind that says, nope, I can't give myself permission yet. I have to wait. And I know that for me, when I decided to make daily videos on YouTube, it was an instantaneous moment that I knew that if I do this, my life will transform. That was a breakthrough. One of the things we had to do is share our breakthrough. And because I'm here with my buddy Victor, many of you guys may know him, we were sharing our breakthroughs. And I say one of the biggest breakthroughs I had was when I'd made that choice to go daily on YouTube. That was a huge breakthrough for me. And in the same way, it was just, it happened in a moment. It happened in a moment because I made a new choice about who I am. That's the thing I want you to pay attention to is who do you believe you are? What do you believe you are capable of? Do you believe that you're capable of making $100,000 a year, $50,000 a year, $20,000 a year? Whatever you believe is going to be a reality that is reflected back to you based on that belief system. So you will constantly find yourself around people that reflect that belief system back to you, that you will consistently find yourself working a job that reflects back that belief. You will agree to things based on that belief system. Reality really also is just about agreement. What do you agree about your reality? I remember I was, I was just thinking of this as I was deciding to shoot this video. I used to work at a place when I first went to get the job. I worked at Nordstrom Rack, which is like a lesser Nordstrom's in a way. Nordstrom's like a high-end, like a mid-range range retail place here in the United States. And I worked at a place called Nordstrom Rack, which is like where all the clearance clothes go, and it's like a lower-end thing. It's an hourly paid job. And I specifically got hired there because I wanted to eventually transfer to the full-line store, because the full-line store at the Fashion Show Mall— I found out that the people there, one of the— actually, it's funny, I know her— but one of the people that worked there at the time came in and told me how much they make. They make like commission, and on average they make like $20, $30 an hour. So here I am working at Nordstrom Rack and paid like like $8 an hour. And I'm like, whoa, I can make $20 an hour, that's crazy. So what I did is I just like, okay, I'm working at this Nordstrom Rack store. You have to work there for 6 months before you're allowed to transfer. And I said, okay, I want to transfer to the full-line store after 6 months. And they said, oh, if you're on good— if you're like a good employee, you can transfer. So after 6 months comes around, I say, okay, I want to transfer. I tell the managers that. Guess what happens? There is such a high turnover rate of people leaving working at that Nordstrom Rack that they didn't want me to leave because I was such a good employee. So, and I was always showing up on time and I was always getting the work done. Well, what ended up happening is they told me I wasn't ready, they'd be setting me up for failure if they were to send me to be a salesperson at the full-line store, which I knew was BS. So this is what I did. I based— reality is based on agreement. I did not accept no for an answer. What I did is something very bold. I walked into that of the full-line store. I wore a suit. I bought a suit specifically for it. I walked over to women's shoes, which is where I wanted to work because I knew that that was like one of the highest commission. You got 10% commission there. In a lot of the other departments you didn't get that much commission. And I worked in women's shoes at the Rack, so I was like, this is perfect. And I said, I want to talk to the store manager. I found out her name was Lori Jo. I said, I want to talk to Lori Jo and just put in my name and put a face to my name. It took like half an hour for her to come down because it's like 3 levels and it was like I had to wait for them to finally find her. And I was like, I'm not leaving till I talk to her. She came down and I told her, I said, I work at the Nordstrom Rack and I want to be a salesperson here. I'm extraordinarily ambitious. I love people. I'm really good with people. I'm very outgoing. This is what I want to do. She was so impressed by my assertiveness and by how I was showing up and that I had the boldness to do that, that I told her, I said, I don't think they want me to transfer here because I'm a good employee over there. But I think that this is what I'm meant to be doing is like talking to people and I'm very ambitious. So I think I'll do very well. Well, this is what happened. The Rack said no, Laurie Jo said yes. She put it in and bypassed them, had me over within 2 weeks. Here's the funny thing. Within 2 or 3 months of being there, I ended up becoming a top seller. It was called the All-Star, became an All-Star for giving great customer service. And at one of the meetings where the Rack people were there and also the full-line people were there, meaning like the Nordstrom Rack managers would go there, I got like, I got pulled up to the front, I got applause and everything for winning this All-Star Award. And then I remember I looked at them, not out of like being a dick or anything, but mainly because I remembered the words they said, we don't want to set you up for failure. And I'm thinking, I'm like one of the top salespeople over here now. You didn't set me up for failure, you just wanted me to stay there. So it was like a moment where I realized, and it kind of came full circle for me, Anything you want, you can go after, and it's based on what you agree to. I didn't agree to when they said no. I was like, I'm gonna become resourceful and find a way. Now maybe I'm also kind of like influenced because I'm at the date with Aaron, I'm at a business mastery with Tony Robbins, and he always talks about being resourceful. But literally anything you guys wanna do, you might feel like there's blocks of caring what people think. Your parents might want you to go to school and do something that you're not passionate about. You have friends that may discourage you from doing anything that like breaks them, subconsciously apart from them. But the thing that I encourage you to do is to go after your vision, go after your dream, and give yourself permission to be that version of you. Be bold, don't be afraid, be assertive, put yourself out there. Understand that that's how reality works, it's based on agreement. And if somebody tells you no, that just means not yet. That just means not that way, and you can be a little bit more creative with your energy. When you're in alignment, and you're doing what you love, you're going after your passion, your energy is much more magnetic. So the main thing that I want to share with you is that you can be however you want to be. You think about it, like, think about— I was reading this book the other day and it was talking about like, you know, like a guru, for example, someone that's a guru. What they're doing is they're embodying the guru energy. Other people feel that off of them and like, whoa, this person's so at source, this person's so being. This way, and then they feel like magnetized to the energy if it's authentic, right? There's a movie that's called Kumaru or something like that, and it's this guy that pretends to be a guru. What he does is he goes to Arizona. He— what he does is he goes to India first. He grows out a long beard. He's like part Indian. He grows out long hair. And what he does is he then takes a picture with another like famous guru. He goes out to— starts acting like a guru is literally being a guru being mysterious and mystical. He goes to this place in Arizona and this is what happened. The documentary is about them building a following of people that like really believe in this Kumaru guy. I think it is Kumaru, something like that. And basically what happens is the documentary shows these people, him doing these weird yoga poses like air guitar and all this funny stuff. It's actually a really cool, funny documentary. But what happens is at the very end of it, these people's lives are transformed for being around him. He even said that when he was being that like divine presence. And, and just that he— the one message he wanted to share with people is that they're really— the guru is inside. There really is nothing else outside of— other than like, everything is inside. It's all an inside game. You are the guru. That's kind of the message of the movie. So what he does is he just keeps telling people that. He goes, this is fake. So he's literally telling people like, this is fake, but they think he's being like metaphorical or philosophy or something like that. But he's really saying like, I'm fake, I'm fake. And then at the end, he does this unveiling where he trims off his beard. He says, hey, I'm, uh, I graduated from Penn State or something like that. I'm like '88 years old. And all these people are shocked because they saw him as this huge guru guy. And it's funny because when he said he was filming that, he started feeling that divinity and like that, that way. And it was so easy for him to be that once he started acting as if enough. And the thing I found interesting about that is these people's lives were transformed. These people's lives were so transformed. And it was so trippy to them that this person wasn't who they said they were, even though the whole time that person was saying, hey, this is all an illusion. I'm not really who you think I am. Which is like a deeper philosophy, but also was true. He was like pretending to be a guru. These people's lives were transformed. But in that vibration, he said he started feeling completely different, started feeling divine. And the message behind this is that he was just giving himself permission to be a certain way. Maybe it was for a documentary. People literally started reacting to him in that way, and he built a following. People transformed their life from being in his presence and like felt like he had some Shakti energy. It was crazy. But the reason I'm sharing these stories with you is that reality is based on agreement. And if you can give yourself permission to be the way you prefer, to be the artist, then you can— you'll find yourself natural for you to like create art, natural for yourself to then eventually have an art gallery studio, to have paintings that you give away or sell or whatever. You'll find that then things happen easier. Go straight to the identity. That's what I did. I found out I wanted to be a YouTuber. I started making daily videos back in 2017, and now today of all days— and thank you, I want to thank all of you, by the way, for subscribing, for the love that you share. Um, this is like a goal that I've had honestly for about 3 years. I wanted to impact over a million people, uh, with the videos, and I just want to say thank you. But the other part of this is just knowing that you can do anything you want to do. You just have to find that vision and start setting the intention to figure out what that is. If you don't know already, you'll have blocks that come up, you'll have doubts that come up, you have stories that come that say, I need to write this, I need this, I need this. You don't. You can become more resourceful. You can give yourself permission. And as you give yourself permission, you will find that other people respond to you based on the energy you're putting out. Your energy is contagious. All I did is I started making daily videos. I just assumed that people were going to have to want to listen to what I had to say. At first it was stuttering. It's cringy. Go back to my first videos on YouTube. You'll see it's cringy. It's not, it's not like I am now. It's how fluid I am. But the thing, and the thing that I want to share with you, this is that when you start being it, you start to embody an energy where then people want to listen. You then come off more attractive. You have more magnetic energy. You're more aligned to your passion. So I'd say find your passion first and foremost, and then decide to just be that identity. That's who you are now. Be it, then you will have it. Be it, then you will do it, then you will have it. That's the way it works, not the other way around. The other way around is backwards. It takes a lot of time, but the key to this is understanding that 3 simple steps: be it, and then focus on doing it, on doing the actions. Do something every day too. What you do consistently begins to compound over time. And then allow yourself to have it. It's about allowing and giving yourself permission. So with that being said, I hope you guys enjoyed this video. Like this video if you liked it, subscribe if you haven't already. As always, I love you. Thank you for a million subscribers. We did it. So with that being said, peace, much love, and namaste.










