Be it. Do it. Have it.

Aaron Doughty breaks down a three-step framework: be the person first, then the right actions follow, then you get the results. He sold shoes at Nordstrom using visualization and hit a record sales day, then rewired his self-image from average employee to top performer before leaving to create YouTube full-time. The shift happens when you stop waiting to feel ready and start acting like the person you want to become.
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Be it, do it, and have it. These are the 3 different words— be, do, have— that has to go within you understanding the real way that you totally transform your reality. Most of the time, the way people go about it is they focus on what they want to have, and they focus on that. Even look at the law of attraction, look at the movie The Secret. People like, oh, I want to have a nice car, I want to have that relationship, I want to have it. Well, having it is a side effect of first being it. Then naturally action is easy to do, and then from there you will then have the side effects of that which that version of you has. Now in this video, I'm going to be sharing with you the most powerful idea and thing that has transformed my life more than anything else. I'm going to be sharing with you a couple of the stories of how I did this. It has to do with understanding one book that changed everything for me, and then I'm also going to give you a, in a way, a prescription, something you can do, one thing that you can do that's going to transform your life more than anything else. I promise you that if you apply it, it will change your life forever. Now, first off, if you haven't already, could you subscribe to the VAT YouTube channel? I make videos showing people how to create their dream life, how to understand more. Wow, there's a beautiful hummingbird. And if you haven't subscribed yet, then what you doing? Could you just push the subscribe button below, like this video and like it as well, because that'll help the YouTube algorithm, I guess. That's what a lot of the cool people say now. First off, be, do, have. Now, you don't always get in life that which you want, but you always, always, always, always get a reflection of who you are being. So instead of people focusing on what they want or they focus on the side effects of having, focus on who you are being, and more specifically, how do you see yourself? I remember when I first got into the law of attraction, one thing that I did is I read the book. It's called The Science of Getting Rich by Wallace Wattles. Amazing book. Talked a lot about gratitude, focusing on what you want, adding value out into the world. It's a quick little 60-page book. I read that book. I started to apply that book at the job I used to work selling women's shoes at Nordstrom's and in salon shoes, which is like designer shoes. What I could find is that every single day you start at zero for the day. You only get paid that which is 10% commission on the shoes you would sell. So if I sold $20,000, you know, $2,000 for a day, then I made $200. If I sold $3,000, I made $300. Well, what I did is I started to apply the law of attraction to that of the job I had. And because I could every day get evidence and feedback— what's working, what's not working, how are people responding to my energy— when I go in with the intention of adding value to people, there was a different result than when I went in the intention of hitting my own goals. There was a different energy there, and I started to get great results. I remember the first time I I did this, I really focused on it. I wrote on the mirror, but again, it was a half thing. And this did happen just from, you know, writing on the mirror. I wrote like $8,600 and some odd dollars. And the most I'd ever sold up until that point in one day was like maybe $4,000 or $5,000. I went to work that day, wasn't that busy in the morning. And then eventually after about, I'd say lunchtime, I got busy and I didn't even pay attention to my numbers. At the end of the day, about the last 2 hours, I had a friend that I used to work with that was like, I'm going to go home to my kids for the day. Do you want to take this customer? It was a customer that was from China, did not speak English. She just literally walked around, tried on shoes and said, OK, take this, take this, take this, take this. And it ended up being the biggest sale I ever had. And for the day, at the very end, I went and checked my number, which is like this thing to check, see how much you sold. And it was literally within $20 of that $8,600 and some odd dollar thing. It completely changed everything, but the results weren't as— so that happened. And then after that, I was like, oh, I'm going to do this every single day. So I set that intention. But guess what? It wasn't consistent. It was something that happened every now and then. I think it proved to me that there's something here, but this is what actually changed everything for me. I read a book called Psycho-Cybernetics. This is a book by Maxwell or someone, the Maltz. Aaron Doughty. He used to be a plastic surgeon and he would notice that it took about 21 days for people to really change unless they change their self-image, the way they saw themselves. They wouldn't actually experience a transformation in their life. That's what he found out. You actually have to change the way you see yourself in order for you to then get a new result in your life in order to feel differently. Even if people would get plastic surgery, they wouldn't actually feel different unless they They changed their mental image of themselves. And then that whole book is about how to change your self-image because your reality on the outside is directly equal to the way you see yourself. This hit home for me. So what I did is I looked at my own self-image. I realized that I saw myself as unworthy because I had a painful past from many of, you know, 7 to 16 years old. I had an abusive ex-stepmom in my life. I didn't feel like I was worthy of much. I kept attracting similar people into my life over and over again. And I found I also believed that I was only worthy of working a 9-to-5 job. That's what I thought I was, I was worthy of. My reality, my thoughts, my emotions, my actions were equal to working a 9 to 5 job that I didn't like. Now here's the game changer. What I did is I started to see myself as I let go of the old self-image. I let go of seeing myself as an average employee. I became aware I saw myself as an average employee. Every single day we'd come into that 9 to 5 job, what we would do is there'd be like this everything that was on the board of the top salespeople from the day before. I could see where I ranked every single day. Normally I was right in the middle, wasn't at the bottom, wasn't at the top. I was like 3 or 4 down out of like 8 people in designer shoes and there were more people that worked in women's shoes. Anyways, I was right about the middle. I realized and became aware, read this book and said, oh, I'm right in the middle. I see myself as an average employee. So what I did is I then changed my perception of myself. I started to see myself as a top employee. I started to see myself as a top seller. I started to then link up my body language, the way that I stand even in the department waiting for customers. I would talk to people as if I was a top salesperson. Guess what happened consistently? I became a top salesperson. I went from being at the bottom or the middle, sometimes at the bottom, 1 or 2 days a month at the top, to being at the top and then sometimes in the middle. It changed everything. When I changed my self-image, I went from an average employee to a top seller. Then I was in the autopilot mind for years, years. I ended up going from Nordstrom's to Barney's New York, higher-end place where it's more expensive shoes, less commission, by the way. We went— I went from 10% to 6%, but it was a little bit easier to sell. And while there, here's another thing I became aware of. That 9-to-5 job, I see myself as having this 9-to-5 job. I know I'm not passionate about it. What I'm really passionate about is making videos, sharing content, sharing these cool ideas. So what I did is I had this feeling, this intuitive like download. I was just sitting there, it's like, boom, just got hit like that. It's like, oh yeah, if I make a video every single day, that's gonna change my life in a year. I just— intuitive feeling I had. And what I realized is that if I want this side hustle, because I was making a video every single month, that was it. If I want this to become my full-time, I have to treat it like my full-time. I have to put full-time energy into it. So that's what I did. I started making a video every single day, even while having that 9-to-5 job. Wasn't always easy. Sometimes at Barney's New York, we'd be open till like 1— no, midnight. I get home at like 1 in the morning. I would film a video, record it, edit it, schedule to go out the next morning at 10:30 in the morning, which when all the videos go out, and then I get up in the morning, do it all over again. Wasn't always like that, but that's how it was for 5 or 6 months until I quit, put in my 2 weeks, never had to work a 9-to-5 job again. I changed my self-image, and not only did I change my self-image, I embodied the actions of that. Now here's the thing that's gonna happen. Your ego is gonna throw in some doubts. Your ego is gonna say, yo, why are you trying so hard for this? This doesn't feel natural. Your ego is gonna say— here's the 2 things about your ego that your ego always wants to do. Your ego wants to One, stay safe, stay safe. That's all your ego wants to do. So when you're over here like, hey, I'm going to try making videos every day, it's like, why are you exerting all this energy? Don't you just want to— what if you put yourself out there and people judge you? What if you do this and then your friends and then your— it gives you all of these things. And it says, hey, it gave me excuses too. It was like, hey, what about what people think? What about equipment? You don't have the right camera equipment. You don't have this. All these different excuses that held me back from actually doing that because my ego just wanted to stay safe. And its idea of staying safe isn't just like, oh, I have the bare necessities, the simple— no, it's not just that. The staying safe has to do with more than just your house. It has to do with your definition of who you are. Your ego is the old self-image that's saying, hey, you're doing things that I don't understand. So what you have to do is you have to become aware of your self-image and realize it's just a safety mechanism. That's all your self-image is, is trying to keep you safe. And it wants to be right. Your ego just wants to be right. And if you're trying to be right about like, oh, this isn't meant for me, then your ego will try to sabotage you. See, if you see yourself as making $50,000 a year, single, not able to attract a relationship, then that will be a reality that's equal to what you experience. So one thing that I did recently just to prove like your identity is flexible, you can change it at any moment by making a new choice about who you are. You can choose to see yourself as however you prefer to be. I used to have what is called ADHD. People would tell me, oh Aaron, you got so much energy, you're always acting this way, you have ADHD, you should take some Adderall. So I went to a doctor and the doctor said, hey, here's some Adderall. Got it. And then I'd be really focused while I was at work, but I would crash at night. And then I would eventually— I had to balance that out. I had to smoke a lot of weed because the side effects of weed are you can eat and sleep, and the side effects of Adderall is you couldn't eat, you couldn't sleep. So that's how I balanced it out for years. And then eventually I learned meditation. Meditation changed my self-image. I literally went from seeing myself as somebody that had too much energy— I redefined it, I reframed it and said, I just have a lot of energy. You know what I need to do? Go walk barefoot on grass. That's sometimes what I do. I walk barefoot on grass to balance out my energy. But I've redefined myself. And then I took on a new, a new identity. The spiritual guy that meditates became my new identity. And this is one of the reasons that I think like somebody that does yoga, it can be powerful for somebody that's not that fit and wants to get into fitness to do yoga because eventually they're going to start to see themselves as a yogi, as like somebody that goes to the yoga things, buys like the Lululemon like $80 or no, like $150 shorts and pants. And then what they do is they go to like these classes and they're like, you know, and that's, that's cool. But it changes the identity. That's what's powerful. So the most important thing you can do is challenge your old identity and realize it's flexible. You can give yourself permission. I looked up the definition of permission the other day. It means to authorize. You can authorize yourself to be the new identity, to be it, to be how you prefer to be, to see yourself as the way you want. You don't, you don't just create art every day. You are an artist. You are an athlete if you are doing something athletic every day. See yourself as the identity. I saw myself as a YouTuber when it was cheesy and corny to say, hey, I'm a YouTuber. I only have like, you know, 300 followers, but I'm a YouTuber. And people are like, yeah, you're got 300 followers, bro, because I saw myself as that identity. And now look, things in my life has changed quite a bit. So another thing you can do to challenge your old identity is something called a stretch experience. I did some pretty embarrassing things recently. I went into Whole Foods, okay? What I did is I grabbed this beautiful artichoke and I proposed to it, gave it a huge speech in front of a whole bunch of people that were in the produce section, and I'd asked it to marry me. And then at the end, when the artichoke obviously said yes, I said, "Yes, she said yes!" And then everyone— a couple people clapped, they thought it was funny, and then a couple people were just like staring like, "What's going on?" There's a little bit of both. And the thing I did is I convinced two ladies at a grocery store to help me find my purple ferret. I lost my purple ferret. Can you help me find it? They helped me for like 5 minutes find my purple ferret. I didn't enroll them in that. Okay. Um, there was just these different things to do to break out of the identity, to break out of the comfort zone. You, the fear you feel is only the ego that's trying to stay safe and trying to stay right the way it defines itself. When you do that, you feel alive too. Let me tell you, do a stretch experience. You will feel alive. And you will— you have this contagious energy and you start to realize that all your fears, they're just self-projected things that, that you don't really need to worry about. Okay, I'm gonna give you a little— I'm gonna kind of bend down here for these last things. So the one thing you can do every single day that will change your life the most is a combination of two things. One, have a vision for what that is. You don't know exactly what it is. It can change. It's okay. Remember, your self-image is flexible. You don't have to set it all down. It doesn't have to be that way forever. You can see, like, I I was a YouTuber for 3, 4 years. I still am making YouTube videos, but guess what? I'm changing my identity. I now want to do live events. I know there's a lot of crazy stuff going on in the world, but I'm going to make— I'm going to do that in my own way. Okay, seeing myself differently, embodying this new energy. The thing that changes your life the most is do one thing every single day and see yourself as that version of you and do it every single day no matter what. And it must be tied to your passion. Because that's what's going to allow you to do it every single day easily. If you are doing something you're not passionate about because it's something you want to have, like, I want $1 million, so I'm gonna like— I did that once when I wanted to like learn passive income. I learned how to do like Kindle publishing, and I was not passionate about it, and I did it for like a week, and I was like, man, screw this, I'm not passionate, I don't like it. It wasn't something I enjoy doing. Make sure this thing is connected to your heart and start to see yourself as that identity. See yourself as that identity. Do that one thing every day. If you're an artist, create art every single day. If you're figuring out what your purpose is, read new books every day. Set the intention to figure it out. Make it your full-time job to find your purpose and not finding your purpose like it's outside there and you just got to find it. It's inside here. Go within, meditate and stuff. Just observe your thoughts and stuff. And 90% of transformation is just awareness and stuff. Okay. This is, this is really all it is. This is all about being it, doing it, having it. You change your identity in any moment. You just got to make a new choice about who you are. You make a new choice about who you are, you wire it in every single day with one action, you will eventually see yourself as that version of you. But lead from that, that, that place. The other important thing is you're not doing this thing to get something else, to have something else. You're doing it because it's who you are. You are being that ideal version of you. So, hope you guys enjoyed that video. I'll talk to you later. Peace, much love, and namaste.










