GeoHome, a 20-year-old home-furnishing supplier, cut PO finalization from weeks to days using SureFront. The platform replaced fragmented email workflows with streamlined catalog management and automatic logging, letting them launch 140 products in a week.
Chapters
GeoHome was founded 20 years ago in Pasadena, California, as a home furnishing supplier. We sell to most major US retailers and source our product from dozens of factories. As we grew the business, we were looking for a system that would allow our sales and product development teams to more effectively collaborate on one platform. We're definitely happy we selected SureFront. Before SureFront, we worked with our buyers and factories mostly via email with PDF and Excel attachments. Those back-and-forth emails Sales resulted in lots of data entry, data re-entry, and data loss. It could take weeks to just finalize one PO. SureFront streamlined our entire sales and product development process. Our teams are now connected to our customers and factories anytime, anywhere. Finalizing a multi-million dollar PO now takes only days rather than weeks.
Before SureFront, we spent way too much time on clerical work rather than product development. We weren't nearly productive as we wanted to be. SureFront allows us to focus on product development. I'm able to manage our catalog, share product information, track product status to make sure we are hitting all deadlines. It's really helpful. It's incredibly easy to send RFQs to multiple factories. All our product updates and chat messages are logged in SureFront. I'm able to start a new collection very quickly. In my last project, I I created a line of 140 products for a major retailer in a single week.
Integrating the software was easy. In just a few days, our whole business process was set up on SureFront. Using SureFront as our primary sales tool, we're able to stay ahead of the competition and grow the business. SureFront, absolute game changer.
