4 Genius Yet Unspoken About Activities To Improve Your Copywriting Quickly

Without skill, your business is nothing. And it doesn't matter what business you run. You could be running a simple freelancing business, an agency. You can even be running your own offer. If you don't understand the fundamental skills it takes to effectively generate results, your business will stagnate. If you're the freelancer or an agency owner, your clients will churn. They'll message you late at night on Slack, wondering why the results are not going well, right? They're kind of seek the next solution in the marketplace. If you run your own offer, you of course experience fluctuating months, unprofitable months. You'll be putting a lot of money into pay dads and then wonder why you're not getting a return. Skill is the cornerstone of your success. And online, you of course see a lot of skills that you must learn in order to survive in the online education industry and even business in general, right? Sales, marketing, psychology, persuasion, et cetera, et cetera, et cetera. But the most important skill of all is of course, copywriting. And if you watch this video, you may of course understand the importance of copywriting. It's what sets you apart. But there are some genius yet unspoken about activities that you can implement today to improve your copywriting in record time. And by record time, I mean in 14 days or less if you oblige with these activities religiously. And that's what this video is going to show you. This video is going to be an extensive copywriting tutorial unveiling 4 Genius yet unspoken about activities that you can implement to improve your copywriting as quickly as possible. These following activities, by the way, they don't involve you picking up another book. You don't need more information, you need more practicality. These following activities that I'm about to unveil with you in just a moment are practicality driven. But when you implement them, your entire business will change. I know this because they change our business for the good. But they've also changed the businesses of countless people I've privately consulted with. For example, Mark, who went from less than 10k a month to making over $100,000 a month with his agency just by understanding these principles. Matter of fact, with Mark, he recently updated Inside our private Telegram channel. And he's on pace to do $250,000 a month with his agency just by understanding these principles and obliging with them religiously from 10k a month and less to over $250,000 a month. Or even William, once again, he understood the same principles that I'm going to walk you over in just a moment. And he landed a $480,000 a year role, becoming the CMO like a big offer. Brayden, same thing, the same principles. And he went from 30k a month to over $130,000 a month consistently. Luke as well, he achieved his best month ever, collecting over 58,000 in cash. And before understanding these principles and direct response in general, he was making less than 10k a month. And I don't want to bombard you with more social proof, right? The entire principle and the philosophy of this video is to show you the importance of copywriting an advanced level and implementing these activities to improve your copywriting as quickly as possible. But let's address the elephant in the room. Why is it important to put skill above everything as a marketer? And it comes back to this tweet that I put out if you I'm not sure when it was September 10th, right. Last month. If you're on revenue or profit share deals, it should be in your best interest to conversion economic and result max. A 20% revenue deal on a $60,000 a month offer is 12k a month in personal take home. The same revenue share deal on a 100k a month offer is 20k a month take home. To get an offer from 60k a month to 100k a month, you're typically one key KPI away. A small improvement in webinar shop rates, a slight increase in book call rates, a small increase in total close rate, a small improvement in your outbound ctrs to drive more clicks to your main landing page, et cetera, et cetera, et cetera. Right? When you're running your offers up, dissect your approaches front end to back end, pinpoint where the leaking pipes are happening, troubleshoot that one part of the funnel and increase your overall cash collected. You need to be number maxing. Don't you understand? Do you understand A small increase in KPI annual scaling? Become obsessed or be average. Your skill is the cornerstone of all your success and copywriting is by far the most important skill that you can of course learn at advanced level to increase your revenue and profit share deals and of course make more money as a marketer. Now before we dive into the activities, I quickly want to walk over some fundamentals surrounding copywriting. Now I have done an extensive course on copywriting and direct response fundamentals in my free email marketing course. I'll be plugging that inside the description which walks you over these principles in a lot more advanced detail. But it is still Important to understand the basics of the copywriting language, even foundationally. So you're put in the perfect headspace before you begin implementing these following activities, right? So when every other copywriter is chasing the next tactic, the next subject line hack, or all these short lived tactics you see on Twitter to of course try and improve conversion rates by x amount, you understand the deep principles behind behind creating, highly converting messaging. And it doesn't matter what piece of copy you're writing. It can be an email, a sales page, a webinar script, it doesn't matter. These principles apply. And then of course as a result of understanding these principles, you can walk into any offer, any business, any brand and instantly improve the KPIs. Now to understand the copywriting language and its principles, of course, even foundationally, I highly recommend that you start with these books. The first one, take Their Money by Carl Milligan. Exceptional book ex agora writer who sets the right foundation for the copyright language. Forbidden Keys to Persuasion Blair Warren Once again, another great book. One sentence persuasion by the same author. Incredible book which is a short one. You can read this in an hour or less. Influenced by Robert Cialdini to of course understand the influence triggers needed to influence someone to take the action that you want them to. And of course six figure promotions by tejdawsa. This is a course, a written course which walks you over principles of copyright and direct response, the power of big ideas, unique mechanisms, storytelling and of course everything else. And the final activity, well resource I have for you is of course my daily free newsletter link in the bio. Every single day I send a gem on copywriting, client acquisition, direct response, how it's getting offers and everything else you need to of course get your copywriting at advanced. Right? So now without further ado, let's dive into the four activities that you can begin doing daily to improve your copywriting as quickly as possible. So improving client results and making more money. Now activity one, Control ad dissection. Now I remember me and my friend we when we were kind of in freelancer stage, we were making I don't know, like 2 to 3k a month. We would have a 2 and a half hour chat every single Sunday. And before the chat on Sunday we would find like five to 10 emails from big brands that we of course know are making money, right? And then we would copy and paste that entire email into a doc. We would simultaneously be on a Google Meet and then we would spend 15 to 30 minutes dissecting every single email like we would dissect the subject Line the preview text, like the emotions used, what's the big idea of the email, etc. And, and this, honestly, this one activity alone, it took my copywriting from average to pretty good because I was exposing my mind to what makes winning copy, right? So this simple activity involves you finding sales pages, emails, ad scripts, upsell copy, cross sell copy, et cetera, et cetera, et cetera. Depending on what service you're offering that you know are making money now, you can use tools like ClickBank, DigiStore, Facebook AD library and, and even Instagram ad exposure to find these pieces of copy. Now Instagram ad exposure is when you see ads, right? And you should be doing this regardless. When you see ads on Instagram that catch your attention, it doesn't matter what niche is direct to consumer info. Click the ad opt in, give them your details because over time you'll enter algorithm that you're the dream icp and in return they'll be presenting you with more ads like them. And the more ads you receive, the more, the more you expose yourself to the copyright language, right? So as I said here, the pieces of copy you extract from tools like this you can even use. Here's like another example, like online swipe files, right? Online swipe files, you can just search on Google like swipe file and then you can just find like a bunch of swipes that you can of course extract. Now the pieces of copy you extract will depend on the service you want to offer. If you're doing webinars, you find webinar scripts. If you're doing email list management, you find proven emails, etc. When you've got a decent portfolio of proven messages and you can add all of these examples, it can be the landing page links or even like the email copy inside docs, just add it into one doc and then that doc is now your swipe file that you're going to go ahead and do this activity with, right? So when you've got this decent portfolio, copy and paste the entire copy into a separate doc and begin the add dissection process. So step by step, find as many pieces of copy proven to work as possible. Of course, in an ideal world, it's your specific offering. If you're doing email, you find emails. If you're doing webinar scripts, if you're doing webinars, you Find webinar scripts, etc. Copy and Paste a copy into a document and line by line dissect the copy A to Z. And while dissecting, try to understand what on like a Deep level, what the writer is trying to accomplish. So back to the example I laid out, right? When me and my friend, two hours and a half a Sunday, we would jump on a Google Meet and dissect a lot of copy, right? Especially emails. Because we were doing emails back then, when we were dissecting a copy, we were asking ourselves critical questions like these. How is the writer starting copy? What does their lead look like? How is the writer influencing you to open the email? When what does our subject line look like? How does the writer evoke curiosity in the reader to ensure they read the message? What emotions is the writer trying to convey? How does the writer make this solution seem superior to alternatives? How is the writer injecting credibility, social proof into the message? What's the big idea of the message? How is the writer activating new, easy, safe, big with their writing? How is the writer influencing the reader to take action now or rather than later? What story structures are used? How is the writer finishing off the message? What do the call to actions look like? How is the writer overcoming objections? How is the writer minimizing potential resistance that the reader may have? What structure is used, etc. Etc, etc. You need to understand these questions because when you begin dissecting a copy line by line, you of course can come to a conclusion, right? Like inside Google Doc, it's like super streamlined, like what we used to do, like on side of Google Meet, we would just simply highlight of course the line, then add a comment. Of course this CTA has a strong benefit and social proof inclusion. And they use the arrow symbol like this to evoke the click, right? I'll just annotate. Even if they seem miniature at first, I'll just annotate them as much as possible. Because then now what you're doing, you're exposing your mind to the copyright language. Then over time, what I noticed, especially when I began to of course annotate these, I would be applying these strategies into the pieces of copy that I was writing. When I was doing emails, I would kind of add a PS section similar to a previous example that I found. So this is the first activity, Control, add, dissection. Use these tools, of course, to find these winning pieces of copy. But it's by far winning one of the most superior activities that you can use to take your copywriting from where you are now to exceptional as quickly as possible. Now the second activity. You're the cmo. So as I walked over briefly above, you don't need more educational information, you need more practicality. It's through practicality that takes your copywriting from meh to okay, okay, this may be the shit, right? So in order to do this, the second activity, you simply pretend that you're the CMO of a big brand you admire. Now, if you're writing in the direct to consumer niche, here's a lot of examples of brands that you can be like pretending that you're the CMO for. We've got grunts, kind patches, happy mammoth loop, hike footwear, Spartan smile, Blissey, Phil's grounding, well, pet lab heights, et cetera, et cetera, et cetera, right? Pick one of these brands and pretend that they're paying you 10k mark for your services. You're not receiving the money, but you're writing for them to improve your copywriting. Right? With this activity, you're going to use the lessons you've gathered from the fundamentals by reading these books. The fundamentals and all the subconscious lessons you picked up on during your dissection process. And this should be happening simultaneously, by the way, when you do an activity two and activity one, even activities three and activities four, which I'm going to walk over in just moment, it should be all, you should be doing these at the same time because that's when your copyright then is going to improve the quickest. So with this, of course, all the subconscious lessons you've picked up on and you're going to simply write copy for your favorite brands, right? This is direct to consumer. If you're an info, you can find guys, Grant Cardone, Tony Robbins, big Amazon, FBA guys, big Airbnb guys, big fitness coaches, whatever niche you're in, right, every week, every seven days, you should be writing five to 15 emails you can send to their list, five to 15 ad scripts you can test on the front end. And you should also be perfecting your market research and creating extensive creative briefs, which is of course the market research phase. Because with copywriting, you of course need to understand ICP and the market in order to conduct effective copywriting. You should also be spying on your competitors to see how they're structuring their copy. If I was writing for Happy Number, for example, I would find happy mammoths competitors online, see how they're structuring their ad copy, see how they're structuring their emails. And kind of, when I'm pretending to be the cmo, I'll look for ways to inject their methods and their methodologies into my methodologies. This is how you improve the quickest, expose your mind to copyright Language now and also like a long form piece of copy. Because of course emails and ad scripts, especially now with development of AI is becoming a lot more commoditized. People can of course add a few prompts and then they can spit out an email or like an ad script in record time, right? But the money is in the long form. So make sure you also write some long form pieces of copy. You can of course test for these brands, right? Advertorials, product pages, sales pages, et cetera. Now, even though the client is not paying you for your expertise, you're picking up the right habits of what it takes to fulfill for a big brand. You're putting all your lessons together and attempting to get killer results for a big brand you admire, right? You're writing every single day because you can read all the books you can read, take their money, influence, one sentence, persuasion, etc. But if you're not writing, your copywriting is not, no, it's not going to improve, right? It's practicality that separates you. So this is another important and critical activity, activity too. And worst case as well, right, is you're writing all these pieces of copy. You've probably got an extensive Google Doc with all the emails and ad scripts. You can even use it as acquisition if you want to potentially sign a client in the future. Right? Is a win win for you now. Activity free once again, another slept on activity that you can implement to improve your copywriting. And it's simply transforming your Gmail and social media accounts and exposing yourself to the the copy language. The more you expose yourself to language because copywriting is a language, the quicker your copyright improves. Now you can prime your algorithm to help you with this exposure. As I previously mentioned, every time you see an ad that gets your interest, click it and take the necessary action. Like even if you're offering webinar funnels, for example, if I see an ad from a guru with a live training, I would click the ad opt into the webinar funnel and even buy the bridge offer. Because then you're putting like a different segment just to see how they structure the upsells, right? And the more you opt in, the more you take the necessary action, the more platforms like Meta or even YouTube will show you more ads like those, right? Over time. What this does is, is that it tells the algorithm that you're the dream ICP looking to achieve X outcome or prevent Y pain. And they'll feed you more ads. Like instead of mindlessly scrolling IG reels with Brain Rock content, you can Transform your Instagram account and even your Facebook account, your YouTube account into a swipe file of a lot of winning ads where you expose your mind every single day to copyright. And like it happens subconsciously, like even when you see an ad and then the hook is insane, like you're subconsciously picking up on it. Or if you see a opt in page and then you go to the optim, you opt in, you see how they structure their thank you pages, all have a subconsciously, like you know, over time you'll know what a great opt in page look like. You would know what a great low ticket product sales page looks like. And you kind of get a gist, right? The more ads you see, the more followers you opt into, the more you'll be exposing yourself to this language. And of course, when you also give them your details, it can be for free. Lead magnet funnels, newsletter funnels, webinar funnels, whatever the mechanism is. You will of course soon transfer Gmail into a swipe file as well. Like my Gmail, by the way, I've got like a banner Gmail. I've got tens of thousands of unread emails from brands and direct to consumer info personal newsletters. And every single time I'm stuck for creativity or inspiration, I can always just go back to my Gmail and get like a bunch of creative ideas like almost instantly, right? But it's all because I was opting into as many funnels as possible, right? So transform your Gmail into this swap file as well. Like of course have a banner so you're not mixing business with of course the swipe. And with your Gmail, when you begin opting into these funnels, you also simultaneously be receiving the emails from these brands that you can also do the ad section process with, right? Activity one, the more emails you have in Gmail, the more emails you have to dissect and your copyright will improve. It's a ripple effect. So that's activity free, of course. Transforming your social media accounts and your Gmails into swipe files to expose your mind even more religiously to the copyright language. Now, activity four. This is an incredibly slept on activity that copyright is neglect and it's just becoming an interesting person, right? You're not struggling with ideas, you're just not living an interesting life. The more interesting your life is, the easier it'll be for you to come up with ideas and craft emotional messages and stories. Hemingway, for example, who was an insane writer, served as an ambulance driver during World 2, right? He was supposedly addicted to where the Action was. And it was this action that transition into his writing, his life was interesting. He was an ambulance driver. He saw like crazy stuff left, right and center. And of course, this creativity, it transitioned into the way that he wrote copyright. He lived an interesting life and therefore had interesting stories to tell. Gary Halbert, another great copywriter, he was a con man. He spent time in prison for mail fraud. And he was also known for his notorious lifestyle and multiple marriages. I'm not telling you to have multiple marriages. I'm telling you to be an interesting person. But the fact that he had a notorious lifestyle, imagine how many new people he met, how many new cultures he exposed himself to, how many strange encounters he had. All of these things that happened in his life were easily transitioned into his copywriting because of that exposure to cool things. So if you're not doing so already, you can't be in a bowl where you're not meeting people, you're not going out, you're not exposing yourself to new cultures, the way that people live, etc. Etc. Etc. You need to be doing as much stuff as possible. The more interesting your life is, the better your copyright will be. Now, you don't improve your copywriting by luck. You improve it through feeding your subconscious mind the right information, right? It's just exposure. The more great copy you read, the better your copywriting will be. This is why I suggest to people all the time, start copywriting with the fundamentals. Read the books that are laid out, understand a few direct response principles, and get your feet wet with practicality as quickly as possible. You should be writing every single day. You should be reading a sales letter every single day. You should be reading fiction books. You should be doing cool things to your life. A lot more interesting. So then it goes into your copywriting now, in order to become an interesting person, because there's a few things that you can do right? Like you can do cool things. But what has helped us especially to make our life interesting, which don't really require like a huge budget, the first one is becoming friends with people who sell face to face is like people who sell face to face, they've got insane stories because they're getting rejected, like all the time, right? They know how to embrace rejection. They can give you a lot of critical life lessons, build connections with business owners in boring industries. And this all comes from starting boring conversations. Like me and my friends, we visited Cyprus a few years ago, and our taxi driver, he was the son of a huge brick layering entrepreneurial Cyprus, like he was in brick Layering. But he was making a lot of money, right? And he told us insane stories about how the industry works and like how different those businesses practices and how different those business practices are to online businesses. Right? We picked up on so many subconscious lessons. So just speak to people and connect with people in boring industries and go your comfort zone to create lifelong experiences. Like recently I just wrapped up like a 42 kilometer marathon, my first time doing a marathon, and was a great experience because I even picked up on like a lot of lessons about the mental resilience you pick up on during running. Like running form, how you train for a marathon, even go to cool places, etc. Right. Do shit that scares you more. Like if you're scared to do something is a sign that you should do it. If you don't want to go to that weird or strange country where they don't speak the language that you speak, just go there. Because you'll be building up a lot of experiences and the more experiences you have, the better your copywriting will be. So visit unconventional locations. Like I remember, Like I remember we went to a suburb somewhere in Mexico City and we got lost. And we of course speak Spanish. We only speak English. No one spoke English there then. We were just forced into kind of like finding a way out. Like the service wasn't as good there. We were trying to communicate with the taxi driver to get us back to accommodation. And it's like, it's like streets to tell that can be transitioned to copyright. Right? So just visit on conventional locations, like pattern interrupt locations. Not your typical Dubai, Miami, London and all these other things, right? Visit locations where you can learn things and learn from the wiser and the elderly. Right? It's like even the wiser and the elderly, like even your. Like my grandparents, for example, right? It's like they've been on the planet for a long time and they tell me a lot of cool stories about how they lived life before. And they're great storytellers because they've been through a lot of. And when you listen to their stories, you can just still pick up on a lot of subconscious things they can apply to your copyright. Right? Be open to speaking. With most people, it doesn't matter what their socioeconomic status is. Waiters, waitresses, cashiers, people that you're at the co working with, people that you see on the street, people that are at a hotel reception, people that you may meet at a hotel lobby. You never know who you meet. And all it takes is one idea to spark a new copywriting Big idea. I even remember when we went to a spa in London. It was somewhere in central London, like a corporate kind of setting. And we met a guy who was working like 50 to 60 hour work weeks at a corporate office somewhere in London. And he told us an insane story about how his life is so repetitive he barely has the time to of course spend with his children. He has the same mundane routine every single day. And when he said that story at this time I was driving for a biz op client and when he said a story, I instantly thought this is a killer email idea. So he told that story and then I wrote an email on the entire big idea was escaping the mundane routine that the government traps you in. And then I of course CTA, Amazon, FBA program and email. I think I've done 18 to 19K. But it would have, it would have not been possible if I didn't oblige with of course becoming an interesting person and actually speaking to these people. So speak to people. Uber drivers as well. They are insane speakers. They've got like a lot of stories to tell. Like they give you like a lot of lessons on political things about mindset things, etc. Read more Fiction books as well. Like look into Stephen King, an exceptional fiction writer, and watch more movies like Don't Listen to the Hustle Maxes. Like a great movie is a great movie for a reason. The script writer carefully curated the script in that way to keep you curious and ensure that you of course watch until the end. And there are a lot of lessons that you can pick up on. So that is of course the video, the full genius yet unspoken about ways that you can and activities that you can implement to improve your copywriting in record time. Just to summarize it, the first one is control and dissection. The second one is pretending that you're the CMO for a big brand and every single day writing for them. The third one is transforming your Gmail and your social media accounts into a swipe and exposing yourself to the copywriting language even more religiously. And the fourth one, simply becoming a more interesting person. So that's the video. Hoping you found some value inside inside of the description, I'll be linking my daily free newsletter where every single day I share a newsletter on direct response copywriting client acquisition, how it's getting info, offers and of course with the main goal of helping you make more money. If you're not on the list, make sure you sign up now. And this is to the next video. Let's get it.