Maciek LipaInfo Profits · Founder of Info Profits. We build, launch + scale cold traffic conversion mechanisms for online coaches & B2B companies.

STOP Chasing Views (Here's What To Do Instead)

Name: STOP Chasing Views (Here's What To Do Instead)
Uploaded: 2026-04-06T13:02:04+00:00
Duration: 34 s
Channel: Maciek Lipa
Description: A viral video with millions of views might bring a handful of sales calls. A niche video with far fewer views can bring the same number of calls, but…

6 Apr 2026 · 1 min

Watch on YouTube

0:34

A viral video with millions of views might bring a handful of sales calls. A niche video with far fewer views can bring the same number of calls, but from better prospects who actually buy. Optimize for cash per video, not views.

Chapters

So the reason why I check all of our clients' video ideas and I'm still hands-on with the strategy is because it's literally the most important part. Because for example, if you try and get views, you know, you could make a video like, oh, I just bought this SVJ Lambo and like you'll get a million views. Like you'll get some leads, but they'll be very bad quality. You won't get as like from a million views. This is just a random number for explanation purposes. You'll get like, let's say like 10 sales calls and then maybe 0 to 1 closes or something. Or you could make a more niche video. And get like 1,000 views and still book the same amount of sales calls, but higher quality prospects, more closes, and more cash per video, which is what you need to be optimizing for.