Maciek LipaInfo Profits · Founder of Info Profits. We build, launch + scale cold traffic conversion mechanisms for online coaches & B2B companies.

How To EASILY Attract Warm Leads With YouTube (TOF Strategy)

6 Apr 2026 · 1 min

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Create how-to videos answering questions from people already searching for e-commerce advice. Target warm audiences already in the sales process to generate revenue fast, then expand to colder audiences once you have initial sales and leads.

Chapters

So what this looks like is usually how to XYZ. So if I was selling a dropshipping course, it would be like how to find a product, how to build a store, and these types of topics. You're starting with the easiest levers to pull, right? Because now we're targeting people who are already in the market and they're searching for e-com related topics because those guys, they've already naturally gone through pieces of the sales process and now they're coming into your realm of YouTube. So we're pulling the easy levers first to get money in quicker because then once you have these foundations set up, then you slowly go to colder and colder and colder audiences.