Maciek LipaInfo Profits · Founder of Info Profits. We build, launch + scale cold traffic conversion mechanisms for online coaches & B2B companies.

AI vs. Human: Who Writes Better Copy?

24 Mar 2026 · 1 min

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1:07

An experienced copywriter argues that human writers who do rigorous research beat AI-generated copy. He calls most AI content online low-quality slop and says his manual process hasn't fundamentally changed, despite being an early adopter who taught copywriters how to use AI.

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Well, I still think that like an A-level copywriter who's more meticulous and, you know, does manual research is gonna produce, is capable of producing something better and more successful than someone who just knows how to use AI to prompt some shit together. I wholeheartedly believe that, and I don't think that's ever gonna change. But the other thing as well is like, if we're being completely honest, no cope, Or cope aside, I don't think AI has actually changed. I mean, I don't think AI has changed things that much. Like I think people talk about it so much and they're constantly saying, hey, I did this, hey, I did that, but it's just slop. It's just like people are just posting AI slop all over the timeline on YouTube talking about AI agents, but it's literally just like Zapier. Um, I mean, like, you know, I mean, if we really look at the process of copywriting, it hasn't changed. That much. Okay. You know, when AI first started rolling out and becoming popular, I was the first, and I genuinely believe I was the first copywriter to drop a course showing people how to use AI to write copy.