FREE 55-Minute Low-Ticket Ascension Funnel Course (Turn $27 Buyers Into $10K Clients on Autopilot)

Maciek Lipa shows how to build a low-ticket funnel that converts $27 buyers into $10K clients. The system targets 6-8x return on ad spend, 70% call-booking rates, and 30-40% close rates using order bumps, email sequences, and Meta ads with simple static creatives.
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Hey, it's Maciek Lipa here and a huge welcome to the Conversion Cycling Sales System. Now this following video is going to be an extensive A to Z step-by-step walkthrough on how we implement highly converting low ticket ascension funnels for our clients. I'm going to be showing you the exact funnel architecture, how we craft highly converting low ticket products using AI, how we use those low ticket product ideations to also use AI and come up with highly converting order bumps that allow us to increase our front-end AOV contribution and boost front-end profits by 150% and more. I'm gonna be showing you the exact email sequence that we use to recoup lost leads, and I'm gonna be showing you what we do when the low-ticket buyer has entered our ecosystem to ensure that they're booking their calls. Now for some context, where we run this for our clients, a minimum of 70% of low-ticket buyers end up booking a call for our clients' high-ticket programs. And our clients' high-ticket programs, they range from anywhere from $3K to $15K. And it all stems from this conversion cycling sales system and putting a simple yet highly effective low-ticket product in front of them before we ask them to buy. Sent. Now you've received an email from me granting you access to all your material. You'll be getting access to our bonus InfoProfits community as well as some other juicy elements inside. You'll also be receiving, of course, this video in Miro board format so you can go back to it in your own time and consume the lessons in a lot more detail. And without further ado, of course, let's dive into the Conversion Cycling Sales System. Now, first things first, Why the Conversion Cycling Sales System? Now, the first thing is, is that you're liquidating 60 to 100% of your ad spend on day 1. This means that if you spend $100 on the front end on ads, you can make back $100 on the front end. Of course, when your low-ticket product is established, your ads are decent, you can recoup 100%, right? This would be a 1x ROAS on your ads. Now, for other clients, we're liquidating from 0.4% to 0.6%, meaning for every $100 that we spend, we made back $40 to $60, but we're still insanely profitable on the backend, mainly because of our ascension. Now, we don't really optimize for profitability on the frontend. We optimize for bringing the best prospects through the door as possible and effortlessly ascending them into high-ticket clients. And this is how we've achieved 6 to 8x ROASes with this exact funnel is because we're bringing these people through the door. They've got intent. They of course consume our methodologies in the low-ticket product. When we ask them to book a call, it's an easy gateway. So that's the first benefit of the Conversion Cycling Sales System. Now the second one, unlike other funnels, like lead magnet funnels, webinar funnels, freebie funnels, and even newsletter funnels, all these other funnels, right? With the Conversion Cycling Sales System, we're attracting buyers rather than chasing leads. Every single buyer that enters our clients' ecosystems, they've made a financial and transactional relationship with us. They've paid anywhere from $9.99 to $47 on the front end. And as you may have heard the famous saying, when someone pays, they pay attention. But not only that, because the easiest customer you'll sell to is the one who's just bought from you. And our low-ticket products, which I'll be walking over in like a little more detail in just a moment, they act as a propaganda tool for our clients. It's each module is curated in a way to build up know, like, and trust elements, get them a quick win, and the win can even be emotionally driven. The win can be, oh my God, I didn't look at fitness this way, for example, right? And when that win is handed, ascension gets easy. And not only that, of course, inside your CRM, inside your ESP, all your leads are buyers. They've got a lot more high intent. They're a lot more qualified. And with the right ascension practices, which I'll be showing you, you can easily ascend them into high-ticket clients. Now, the other benefit with the Conversion Cycling Sales System, unlike other conventional client-getting systems where you, of course, attract freebie chasers, With this, we're trying to buy leads, right? As I previously mentioned, and as a byproduct of this, our sales KPIs automatically get better. For other clients we're getting, well, for all our clients that we're implementing this same system for, we're getting 70% show-up rates and anywhere from 30 to 40% closing rates due to the nature of the system, right? When someone buys our low-ticket product, they've got a 3 to 7 day window to book their call. and within those 3 to 7 days before they actually attend their call, we're flooding them with product consumption emails to ensure that they're consuming the low-ticket product. They're taking notes, they're getting quick wins, et cetera. And the wins, by the way, which I'll be walking over in just a lot more detail in just a moment, is the wins can even be emotionally driven. If a product, if a customer consumes one of your modules and they think to themselves, I didn't look at fitness this way, I didn't look at making money online in this way, is now you've given them that quick win. And when they're on the call with you, they see you as a savior to their problems. And this is why we're effortlessly achieving sales KPIs like this. Every single low-ticket buyer, when they book their call, they're gonna show up. They may close, they may not close, but the show-up rates are incredibly high. And the closing rates are also above industry average because they've already bought the low-ticket product from you and they've consumed your methodologies. Now, the following benefit: you're building deep trust with your prospects through actual value delivery. Now, in today's increasingly skeptical and hyper-sophisticated market, your prospects are getting hit with ads left, right, and center. They may have bought programs before, they may have attended webinars before, and as a byproduct of this, they're getting a lot more resistant, right? They don't know who to listen to. Like, are you the right person to listen to? That's what they're subconsciously asking themselves. But we break this trust barrier by giving our prospects a quick win with our low-ticket product, which is a super minimal investment on their sides. And then when they go over that, they get a quick win. We give them a ton of value with the low-ticket product. We're of course building these deep levels of trust with them. And by the time when they're on the call, it's a lot more seamless ascension into high-ticket because they're not raising objections about, do I trust you? Are you getting wins for other people? Like, Are you the right person to listen to? These limitations are not raised because we're building deep trust with our prospects through actual value delivery and not claims. We're not necessarily competing on claims. Our product does the telling, right? Product is king. Many people neglect it. And as even Naval mentioned, is you don't necessarily need to do sales or marketing when you've got a good product, right? When you've got a good product, word gets around without you even knowing. And ascension gets easier. Now the following one, you're creating predictable revenue without whole— and video right now, and you're strictly organic driven. You may know what I'm talking about right now, right? You're kind of in the virality hamster wheel where one day your IG organic reel may get 500,000 views and you've got a bunch of leads, a bunch of people inside your DMs, a bunch of people going through your ManyChat automation. Your sellers are going crazy inside the inboxes, you're closing deals, you're getting calls on the calendar, but then The following week, you're not able to keep consistent with the virality and then your leads plummet, right? It's kind of an inconsistent hamster wheel. Now, I'm not saying organic is ineffective. It's not. Organic is still highly effective. But with the conversion cycling sales system, especially as you know, when your systems are established, and especially when you know that you can liquidate 60 to 100% of your ad spend on day one, is you're creating consistency through paid ads, right? We're building up this predictable revenue where we know if we spend X amount on ads daily, we make back this much and we get this many buyers, this many buyers are booking their calls, and this how many people we're closing. You can reverse engineer your conversion economics through paid ads. And this is why we are so bullish and why our clients are seeing such incredible results with the Conversion Cycling Sales System. It's because we're creating this predictability through paid ads. Now this flows seamlessly onto the next benefit. You're tapping into a much larger TAM through cold traffic. And I actually want you to take this moment right now is figure out who your ICP is, right? If you haven't already and run a simple Google search, a Claude search or a ChatGPT search of how many people are in your market that are browsing social media. How many people have Facebook or Instagram profiles that are your dream ICP? We ran an example for this for one of our clients, which serves an incredibly niche ICP, by the way, and the, and the market, the total addressable market was insane. It was roughly around like 28 million plus for a very niche ICP. And we only need a small proportion of those people to pay us $10K for our program. And we're scaling infinitely, right? Cold traffic allows you to do this. Cold traffic allows you to tap into a new pool of customers on a regular basis. And you don't need anything revolutionary with cold traffic because you may be also thinking is when I think of cold traffic, I think of all these revolutionary KPIs and all these metrics. But Meta's algorithm is getting incredibly potent right now that the only two needle movers you need are a good creative and good caption copy that calls out your dream ICP. Now Meta's algorithm is so potent, as I mentioned that if you call out your ICP in that ad and you literally call them out with qualification, disqualification, meta over time will put your ad in front of your dream prospects like clockwork. So you don't need anything revolutionary. For our clients, we do basic static ads and we just get in front of our dream prospects with a good caption copy calling them out specifically, right? And our clients are getting a consistent stream of logic bots through the door daily, and it's not going to stop anytime soon because the TAM is incredibly high. Right? So this is what the Conversion Cycling Sales System allows you to achieve. It allows you to predictably and consistently bring in highly qualified low-ticket buyers through the door, get them a quick win with your methodologies, and then ascend them into booking a call where you can sell them on your premiumly packaged packages, your premiumly packaged high-ticket programs, right? Make it easier to listen to. And these packages, they can range from anywhere from $4K to $10K. Now, here's what the system looks like. Now, for all our clients, we use Meta traffic as the main primary traffic source. And as you see with some of our creatives, this is an example that we ran a while ago. And the static ad that we created was incredibly simple. How wealthy people buy cash flowing boring businesses for zero out of pocket. That was the headline. A picture of the client's face with a CTA at the bottom. A red CTA to, of course, catch their attention. And the headline of the caption copy simply read, "Want to own a profitable business in the next 120 days?" Over time, of course, Meta put our ads in front of people that wanted to buy a profitable business in the next 128 days, 120 days. And this is an example of a static done extremely well. Of course, we've tested some video ads for our clients as well, and we've, of course, done statics like this that are that follow a similar principle to this one is we're calling out the dream benefit in the headline. Want a hands-off side hustle that can pay your rest while you sleep? And of course, we're teasing the opportunity, overcoming objections, and linking them back, of course, to the main landing page. So clients. So we use MetaTraffic for all our clients, and MetaTraffic allows you to tap into people on both Facebook and IG, and there are billions of people on these platforms. You don't need all of them. You need 0.0001% of them or even less to scale where you wanna be. So all our ads, we're redirecting them automatically to a low-ticket sales page that sells a $27 product. Now this is an example of a price point, right? I've had people ask me in the past is what can I price my low-ticket product to ensure this consistent stream of low-ticket buyers? And it honestly depends on what market you serve, right? If you're serving a mass market B2C, let's say you're targeting beginners who want to build an online business, right? For them, an example of a good price point could be $9. But if you serve a more sophisticated ICP, a more aware ICP, an ICP that has more disposable income, you can bump up the low ticket price to $47, $67. The low ticket product price depends on the ICP that you serve. For this client, we offered a $27 crash course, and this was achieving 6 to 8% front-end conversion rates on, of course, this product. So all traffic goes to this low-ticket sales page. And as you see, of course, on the above-the-fold section, we're calling out the specific ICP. We're giving them a bold claim in the outcome that they can achieve. We're overcoming limitations and objections beneath the headline to not leave them in no man's land. Figuring out like, but do I need this? Do I need this? You don't need any of this. You can still achieve this dream outcome even if you have these limitations or even if you are skeptical about XYZ. And then beneath the subheadline, which removes limitations, we have a VSL that teases the opportunity, demonstrates credibility, authority, and of course teases the offer stack with the bonuses mentioned. And then on the right-hand side, we have a simple 2-step order form. And the 2-step order form, we're collecting full name, email, phone number. And on the next step, when they of course enter the information, they can see the product summary and they can complete the investment with Apple Pay, American Express, whatever they're comfortable with. But worst case scenario, which I'll be walking over, is if someone enters their full name, email, phone number, they don't end up buying the low-ticket product, you have recouping systems in place to of course bring these people back on a sales page to buy the low ticket. This can be done through email, SMS, and setting system, which we've shown you. And this is the low ticket sales page that we always do. And of course, this low ticket product, which I'll be walking over you step by step, by the way, like make sure you keep intact, make sure you take notes, 'cause I'm gonna be showing you the AI process for crafting highly converting low ticket products through AI, through a simple market research brief. So keep your eyes peeled. And then we have the $27 and we always offer 2 order bumps to maximize our AOV on the front end because the higher your potential AOV, the more you can distribute to paid ads to keep the process self-sustaining. And if someone gives you their details, if someone's on the second step of this 2-step order form, they've said yes to your idea. They know that they want to achieve this outcome. They know that they want to escape a nightmare situation. And when they do that, they've got higher intent and they're more likely to buy all the bumps. So we put all cold traffic on this sales page, right? And this sales page is used to help self-liquidate our ad spend as much as possible. As mentioned on the previous step, is with the Conversion Cycling Sales System, we're liquidating 60 to 100% of our ad spend on day 1. Now, This is where the unconventional route comes in. When someone buys the low ticket, and it doesn't matter if they buy the low ticket only without the order bumps or they buy all order bumps, redirected to a thank you page, which presents them the opportunity to book a call. Right now we get them on the calendar because our main focus is high ticket, right? We want them to pay for our $10K package. That was the price point for this client. When they buy, they're redirected to a book call page. And the way that we frame it is super simple is we congratulate them on their investment. Congratulations on redeeming your X product name and joining the hundreds of people who've already been guided to success, right? And then we transition into, I want to personally connect you with one of my expert senior consultants who show you how to implement a course effectively and hand you an exciting opportunity. VSL, which congratulates them on the lower ticket purchase, brings up a few more minor problems and then gets them on the calendar and then they book a call. and then the call is not with a closer. Here's where it gets interesting. When someone buys a low ticket, they see this, they're put on a call with a setter, and the setter's main job is simple. The setter confirms that they've got the low ticket product, confirms that they're actively going through it, and then the setter, when he is, of course, he or she is on the call with the prospect, they qualify the prospect to see if they've benefited from the high ticket. Or to see if they potentially qualify for the high ticket with how much money they're making, with character traits, etc. And if they do seem like they're qualified, what the setter will do is of course get them to ensure that they're going over the low ticket product because we want them to finish it before they book a call with a closer. And if they're financially qualified, the setter puts them on a calendar with a closer who of course can close them on a high ticket. So that's the entire philosophy. The book call step is framed as an onboarding call. And this is how you can get 70% of low-ticket buyers booking a call, by the way. You frame it as an onboarding call, make it as frictionless as possible. And then if the setter hops on a call with a prospect and that prospect is qualified, they are routed to a closer's calendar 3 to 4 days after, or even 2 to 3 days after, where the closer can close them on your high-ticket deals, right? So this is the book call step. And when someone books their call, Of course, they see a step, which of course says, congratulations, you're pre-approved, book your call right here. We've got some availability where they can get in the calendar with a setter. And then when they successfully book their call, they are redirected to a pre-call VSL, which is 25 minutes long, which sets the expectations, teases the opportunity, and overcomes limitations. Now, this is a critical mistake, by the way. I see a lot of info product brands making, or even info marketers, is when someone books their call, they're not raising limitations and they're not getting people hyped up for the call. Meaning when someone attends the call, they've got a bunch of subconscious objections, limitations, they haven't seen case studies, they don't really know if you're the right guy to listen to. And that's why your close rates plummet, your show up rates plummet, and why your closers are not happy because they're not getting that compensation that you promised them. But this step of the Conversion Cycling Sales System, it acts as a propaganda tool to get your prospects, to get your prospects pre-framed for the call that they're about to attend. Here we overcome objections, flood them with case studies, let them know the next steps, let them know to, of course, put a call in the calendar because our closers' calendars are getting busy, et cetera. This pre-call VSL is mandatory for show-up rates and closing rates. Right now, you may be thinking as well, is when someone enters their details, give us their full name, email, phone number, and then they don't buy, what are we doing to recoup them? Well, non-buyers, we of course put them in a separate email sequence. Here we have an 8 to 12 email sequence which overcomes more objections, limitations, flood them with proof, case studies, free assets to get them back on the sales page to complete their investment. That's for the non-buyers. And the non-buyers are also put inside a custom Facebook audience, which we use as a propaganda tool to overcome even more limitations and objections, right? So simultaneously, while they're reading these emails, they're receiving specific and curated organic content pieces that overcome objections. Meaning over time, they're in the right headspace. They know that they don't need this, they know that they don't need that, they know that they don't need that. Then over time, easy sell, right? So here, a few examples of these content pieces. You can skip the 95% failure rate with business acquisition, case study 1, and an educational content piece that of course gets people back on a sales page to complete their investment. And The same principle applies with the people who buy and don't book a call. The people that buy and don't book a call, they're also put in a separate email sequence that congratulates them on their investment, acts as product consumption, making sure of course that they're consuming a product. Because when someone consumes your low-ticket product and when they get a quick win, they're easier to ascend. So for our clients, we ensure that product map, that product consumption is maximized. But on top of that, we present them the opportunity to, we present them the opportunity to, of course, get back to this step and book their call for accelerated success. These people, the people who bought and didn't book a call, they're also put in a separate custom Facebook audience, which overcomes more high leverage and high level objections and limitations. And of course, with this, we've also got dialers and setters, which recoup a lot of the lost leads. The setters for the people that bought the low ticket, we have setters and dialers calling them within 5 minutes of purchase for them to book their call. And this is how, as I mentioned, we're getting 70% of low ticket buyers booking a call. It's through a combination of email, SMS, these custom Facebook audiences, which feed them organic content pieces to overcome more objections and the dialing systems where they are personally connected with a setter or a closer, getting them on the calendar. So that's the funnel architecture. Meta cold traffic, mainly static ads to a low-ticket sales page, to a book call step to get on the calendar with a setter. And that setter, of course, uses that call to ensure that they've consumed the material, to ensure that they know the next step. And to financially qualify them and character trait qualify them to see if they're suitable for high ticket. If they are suitable for high ticket, the setter will get them on a separate calendar with a closer where the closer can close them. This is the book call step. When someone successfully books their call and is confirmed on the calendar, they are redirected to a pre-call VSL, which is a 25-minute to half an hour video which put them in the right headspace for their call. And when they're on a call, money, right? That's the entire process of the Conversion Cycling Sales System. Now we've got more propaganda tools here. Of course, all the buyers and all the book calls, they're put in separate custom Facebook audiences, which overcome more objections. But what we all also do on top of that with all our clients, and what I highly recommend you to do to maximize revenue with the Conversion Cycling Sales System, is when someone buys a low-ticket product, they get bonus access to a school community, which acts as another propaganda tool. And this is what we're doing with our school communities, right? Is we nurture and we of course hand them sales assets to prime them to book their call. Because with this, the entire principle, the entire philosophy is to get a calendar packed with high-intent, highly qualified leads, right? Course, course, course, course, course. So if someone buys the low ticket, they join a school community where they see the low ticket product, which is super easy digestible, right? And then we get them to introduce themselves so they feel like they're joining some sort of tribe, that they know the next steps, and we flood them with touchpoints, case study, setters. And this all brings them back to the book call step where they can book a call with a closer, or etc., of course, the triage method, right? These are all propaganda touchpoints to get low-ticket buyers booking their calls. Now, this is the Conversion Cycling Sales System overview. It is relatively simple to set up. Now, of course, now we're gonna walk into the practicality and show you step-by-step on how you can create this initial low-ticket products and these order bumps to ensure that you're flying by. To ensure that you can put ads in front of cold prospects and self-liquidate a healthy amount of your ad spend. So with low-ticket products, this is the— these are the philosophies that we use with all our clients and the best low-ticket products that we've seen, they follow the vast majority of these principles. Now, the first one is your low-ticket offer must minimize belief and time limitations. Now, people actually cold prospects, they don't really know you. They don't like you. They don't trust you. And if you try to flood them with an extensive course, that's like 12 hours long, they never spend time with you, right? With our clients, our products are easily digestible. They are done-for-you scripts, crash courses, 5-day challenges, 7-day bundles. You kind of get the gist, right? Because these easily digestible products, They minimize belief and time limitations. Now, for example, here is like, let's say I'm serving agency owners who want to sign more clients, right? And then I try to sell them a low-ticket product on here's how you manually find prospects. Here's how you craft a VSL. Here's how you send hyper-specific messages to each prospect. Here's how you create a website. Here's how you create a CRM. That's an example of a bad low-ticket product because you are adding a lot of complexities to the equation, right? A simple way that you can reframe that is, here's how you copy and paste these call scripts to sign your next client, right? Copy and paste is where minimizing the time limitation, they can get a win in the quickest time possible. That's what I want you to kind of nail down is your logical offers. They need to get prospects a win in the least amount of time and effort on their side. Now, the second principle, Your low-ticket offers must also target a core desire customers are already spending money on. You don't want to reinvent the wheel. You need to find product and market validation and ensure that there's someone else on the market selling something similar, right? Because if you don't, you're trying to reinvent the wheel and then you're shooting yourself in the foot. Your low-ticket offer must target a core desire This core desire can be, of course, tied into health, wealth, or relationships, right? Already spending money on. With this client, we were serving corporate professionals who want to make more money. That is a core desire of making more money. Everyone wants to make more money. With this client, we were serving corporate professionals who make $100K a year and they want to make more money, right? That's an example. Of a core desire because, because everybody wants to make more money. But also our ICP, they were already spending money on achieving this core desire. They invest and they bought into other programs, they bought into other people, they kind of know the game in and out and we weren't reinventing the wheel. So when we put this offer in front of cold traffic, people were of course ready because we weren't reinventing the wheel. So you must target a core desire customers already spending money on. It'll make your job a lot, a lot easier. Now, the following principle, your low-ticket offer must activate the new, easy, safe, and big emotions. New, easy, safe, and big. New, make your opportunity seem as new as possible, right? We've seen all these offers in the marketplace, like Airbnb rental arbitrage, everyone's teaching the same thing. Amazon FBA, everyone's teaching the same thing. Sign more clients for your agency, everyone's teaching the same thing, right? But how can you make your low-ticket offer seem as new as possible? You do it through naming conventions, a unique methodology of getting a result, et cetera, right? As I mentioned previously, in today's increasingly sophisticated and hyper-aware market, right? People are seeing solutions all the time and you don't wanna be placed in a commodity bucket. That's why it's critical for you to wrap your low-ticket product around some new elements. And I'll be showing you. That's why I want you to stick with me. I'm gonna be showing you how to create these low-ticket products using this prompt, which has it plug and play ready for you to execute on. Now, the following emotion, easy, right? It's what I previously mentioned about minimizing belief and time limitations. Your low-ticket product has to be seen as an easy gateway to seeing a result. Copy and paste these cold email scripts to sign your next client. Copy and paste this AI creative process for slashing your customer acquisition costs in half. You kind of get the gist, right? It needs to be seen as easy. You don't want to overwhelm them with value because that's another thing with demonstrative funnels and the Conversion Cycling Sales System. If you overwhelm a prospect with value, they won't see the benefit for your high ticket. That's why you need to ethically gatekeep, which is not bad, by the way. You're still providing them with a ton of value. They can get some sort of win, right? Whether that's emotional or actually achieving some sort of outcome, but you don't want to overwhelm them because Otherwise, high-ticket ascension doesn't make sense, right? So make it seem easy, make it seem safe. The way you make it seem safe is through guarantees and of course, showing them people like them who've seen a result implementing similar frameworks and big. With this client, the headline: Here's how to buy a recession-proof business that nets you $200K per year in semi-passive income. The claim is big and it grabs our prospects by their throats. 'cause they have maybe not heard of, they have maybe not heard a claim like that before, right? And this is how you really pop out in your clients' feeds, how you make your sales page superior to others. And these following emotions, they need to be activated as early as possible on your sales page. With our clients, we activate new, easy, safe, and big on the above-the-fold sections of our sales pages. So of course they see us as the superior solution. On the market. They don't place us in a commodity bucket, right? Now, the following principle: your low-ticket product, it has to be seen as the demonstrative tool to establish your authority. If your product is whack and doesn't get people results, people won't generate results and they won't ascend, right? Simple. Like, if you understand that your low-ticket product is whack, and if you know for a fact that if people go over this and they can't get a result or they can't achieve some sort of dream outcome, you won't ascend people. Your low-ticket product actually has to be seen as a demonstrative tool. People need to get a quick win because if your product is whack, people won't ascend, right? With our client, this example, it was a crash course. It was 8 to 10 modules. But if someone implemented the modules and if someone took notes extensively and then they implemented the lessons, they could get an LOI and like, of course, not with handheld guidance, that's what our high ticket was for, but it can get the dream outcome that we were promising them. And your low ticket product, it needs to be seen the same. That's why don't rush your low ticket product creation phase. Like, spend at least like a decent time crafting it because you build it once and it's running forever, right? Just make sure that your product is as good as possible. Now, the following principle, your low ticket product or your low ticket offer, it has to have one big underlying idea. You don't want to overwhelm your prospects. With this client, I'll be going back to this example a lot. Here it had one big idea on buying a recession-proof business that nets you this much in semi-passive income for zero out of pocket. That was the big idea. We weren't promising them other opportunities, investments, or like using this as a fuel to get into crypto or trading, whatever the vehicle is, right? We were promising them the one big idea of buying a recession-proof business that nets you this much a year. Simple. No matter what industry you're in, you want the one dream outcome and serve one main ICP that want that dream outcome. It's simple. Now, the following one: appeal to the pricing of your dream customer. As previously mentioned, there's no right or wrong price with your low-ticket offers, right? Anywhere from $9 to $99, they all work effectively. You just need to price your product dependent on the person you want to bring through the door. If you're targeting, back to the example previously, a person who's going from 0 to 1 and they're kind of looking for their first money, you know, first make money online opportunity, right? Then you can price at $9 because they may not have the disposable income to, into their future, right? Maybe you're serving, let's say, real estate professionals who already do $250,000 a year with their portfolio, then you can maybe offer a low-ticket product that's priced slightly more. $67, $77, $99, right? It all depends on the qualification and who you're bringing through the door. So don't get attached to a price. Now, the following one, your logical offer, it must focus on a compact delivery format. People naturally don't like putting in the work, so make their job as easy as possible achieving an outcome. I'm gonna be showing you step by step on how to do this. In the following section. So keep your eyes peeled. Now with your low-ticket offers, you also need to activate perceived value rather than concrete surface value. Now here's kind of an analogy that I crafted, of course, with the help of AI, but this first diamond, right? This one here is objectively more valuable. This diamond that's been freshly mined, it's dirty, somewhere that's been mined by a miner, right? It's Objectively more valuable. It's got perfect clarity, massive carat weight. But this one here, it may be slightly lower quality, right? It's like not as pristine, it's not as— it hasn't got as much clarity. But which one, in your opinion, do you think people would pay more for? Is it A or is it B? It's B, right? And this is perceived value in action. People aren't necessarily buying the stone itself, they're buying the story The experience, the emotional narrative wrapped around the product, right? The packaging, the positioning, the context, all of this matters, right? This creates, these create the perceived value that drives purchasing decisions. Now, customers don't buy features. They buy feeling, status, transformation, and the solution to their internal narrative. The concrete value is the commodity. The perceived value is the magic that opens up wallets. When creating your low-ticket product, you need to do something similar. Your low-ticket product has to be seen in the same way to the diamond in the museum. Now you bought this product, right? The Conversion Cycling Sales System is an extensive walkthrough that'll show you how to implement the system A to Z with the philosophies. But we've wrapped around this workshop in a system framing, positioning type stuff that of course activates the perceived value. 'Cause if I said that you're gonna receive a 45 to 1-hour Loom video showing you how to implement this, there's not much perceived value around it and then it won't be as effective, of course, in terms of making the conversion, right? So when you're crafting these low-ticket products, ensure that you're wrapping around your low-ticket product around this high-status kind of vibe. That's when you increase your front-end conversion rates. Now, of course, these were all the principles. They were very critical to go over. But now we'll go over the practicality and honestly show you step by step. By the way, I'm gonna be showing you step by step on how to use our AI prompts to craft highly converting low ticket offers. Now when you understand the principles, right? And then that's why I added the principles at the start of this because if you don't understand the principles, you won't know how to make money with these funnels, right? Principles are the cornerstone of your success. So when you understand all these principles, when you understand what goes into crafting a highly converting low ticket offer, when you understand the funnel architecture, what can you do now to actually create these low ticket offers and begin making some cash, right? Now, this is where the practicality of the video comes, and we've got this step-by-step AI process, this prompt that we use to assist us in the low ticket product creation phase. Which I'll be adding, by the way, beneath this video on, of course, the thank you page where you can copy and paste this exact prompt, plug and play some elements that of course match your offer, and AI will craft highly converting low ticket offers for you. Now I'm gonna go ahead and share my screen to Claude right now. If my camera vanishes, it's because when I share screen on a different tab, for some reason it goes away, but I'll still be here. My audio will still be intact, but I'm gonna be walking you over this process A to Z and show you how you can use AI to craft these low-ticket products. So here I am, I'm copying and pasting this entire AI process and it kind of reads, hey, I'm planning on selling an irresistible low-ticket product to my customers through cold traffic mediums. I'm selling to specific ICP who struggle with pains and want to work towards goals, like desired goals, which is like a merge field. I'll be showing you how to do this in just a moment. Can you craft me a list of 10 potential low-ticket products I can offer to my customers that can prevent these problems and work them towards their dream goals? I don't want you to overwhelm with front-end value as we don't want to damage the benefits of our high-ticket products we'll be selling to our low-ticket customers. I want your brainstormed low-ticket products to be different than the rest in the market. I don't want you to brainstorm typical fat loss templates when selling in the health market, for example. I want you to perceive this as high value and new as possible. I also want you to oblige with this low ticket philosophy. My low ticket product must get my customers away from their pain or work them towards their dream outcome with the least amount of time or effort on their side. The low ticket product must be easily digestible so customers don't have the objection, "But I can do this all alone," when we present them the opportunity of redeeming our high ticket programs. Consider guides, workshops, and crash courses, etc. An example of a bad low-ticket product would be an extensive course on signing your first copywriting client. You need to manually find prospects, outreach to them, craft a VSL, create a website, etc. An example, however, of a good low-ticket product would be copy and paste outreach scripts you can use to sign your first copywriting client in 30 days or less. When brainstorming these products, I also want you to oblige with these principles. These principles are the ones that we previously walked over, right? Copy and paste. Now, when you copy and paste this prompt, I'll be showing you step by step. You can brainstorm potential products like these ones, right? These are examples of all good low-ticket products because they oblige with all of these philosophies. First one is download our best performing cold email scripts of all time to sign more clients for your Marketing agency or B2B business. Copy and paste scripts. Easy. Industry-leading experts launch you a digital showroom to generate you sales online for only $20. This is a done-for-you website built for only $20. Here, use this new 10-step sales framework to educate and nurture your prospects so you can land bigger projects. Easy. A 10-step sales process to nurture your prospects so you can large— so you can land bigger projects. Easy. A counterintuitive approach to break your children's screen addiction in less than 18 days. Once again, another example of a good low-ticket product. Discover a new and counterintuitive approach to help ADHD, to help ADHD kids become focused and relaxed, to become focused and calm. Another example of a good low-ticket product. Go viral and get 10K to 150K views a day using my scroll stopper video formula, right? Super simple. These are all easily digestible and highly converting low-ticket products. Now, to craft products like this, here's the exact prompt to do it. Now, as mentioned, if my camera vanishes, I'll still be here. But when I share it, if for some reason, like, it goes away, like, that's the bottleneck of Loom. But I'll be copying and pasting this prompt into— and the only thing you need to do is fill in the merge fields. And then This prompt will effortlessly spit out highly converting low-ticket offers for you, right? So you need to fill in the merge fields. So here will be, hey, I'm planning on selling an irresistible low-ticket product to my customers through cold traffic mediums. I'm selling to women aged 40+, right? Specific ICP. Here, the specific ICP is literally the customer that you're targeting. That can be male, female, whatever the demographic is, right? It would even be better if you have a creative brief that you can embed. If you have a creative brief, you can ignore this and just get AI to say below, I'm embedding a creative brief that contains information about my dream ICP, right? But if you want to do it on like an easy level, this is exactly how you do it. I'm selling to women aged 40+ who have problems with constant hormonal changes, question their worth and always fall into bad eating habits, which puts unexpected weight on their body, right? This is the pains. And then now you mentioned the goals, and then with the goals make your logical products a little bit more tantalizing, right? Adds more fuel to the fire. These women want to finally feel like themselves, like themselves again, and they want to regain the attraction they had in their 20s to keep their husband attracted to them. Right now, we'll take this and add the Second part of the script, which is, or like the AI process. Can you craft me a list of 10 potential low ticket— Can you craft me a list of 10 potential low ticket products I can offer to my customers that can prevent these problems and work them towards their dream goals? I don't want you to overwhelm with front end value and we don't want to damage the benefits of our high ticket products. I want your brainstorm low ticket product to be different than the rest of the market. I don't want you to brainstorm these typical fat loss templates, right? And then the second part of the script, I also want you to oblige with this low-ticket product philosophy. Okay? My low-ticket product must get my customers away from their deep pain or work them towards their dream outcome with the least amount of time, effort on their side. The low-ticket product must be easily digestible so customers don't have the objection of, I can do this all alone, right? Consider guides. Here we give them some examples to kind of feed them some ammo. I also want you to oblige with these principles. Here's the principles. And now let's see what AI creates for us, right? Now keep in mind, this process, it activates all of these principles and these principles from a ton of testing, a lot of split testing, a lot of getting our feet wet with low ticket funnels. These are the most potent principles that go into crafting a highly converting low-ticket offer. And we've simply copied and pasted these principles, created this prompt, and this prompt allows you to come up with low-ticket product ideation in half the time. And you can create these products using AI. Super simple. The first one, the Hormone Harmony 7-Day Reset Kit. Perfect example already, right? The Magnetic Confidence Mirror Method. Hmm, the Husband Magnet text templates. Hmm, the Craving Killer Emergency Toolkit. This is a good one. The Energy Vampire Elimination Guide. That's good. The Belly Flat Posture Protocol. The Glow Up 21-Day Beauty Reset. The Mood Mastery Hormone Tracker. Right? Now, keep in mind is when you use this prompt, it may be service level at first, but then you kind of need to feed AI in a way to get deeper, right? Now these are great low-ticket products, but I want you to keep consistent. The main problem we're helping overcome is women not feeling confident in them, themselves, because They are gaining unexpected weight. The outcome that they want is to, is to lose weight and maintain their hormonal changes. Can you craft me similar products to product 1, which is a good start? Right? You kind of need to prime AI to help you in this product creation phase. But here's some more, right? The Hormone Harmony 7-Day Reset Kit. This is the Metabolic Restart 5-Day Jumpstart. These are all the great examples, right? But I wanted to show you this to show you how effective this AI process is helping you, is to help you create these low-ticket products, right? Now, brainstormed one. Now for this sake, for practicality, I'm gonna pick the Hormone Harmony 7-Day Reset Kit, right? And then when you've got this, now we walk into the order bumps because of course, like this client, we had the $27, $17, and $27, right? This increased our AOV on the front end. Now when you finalize on your low-ticket product, for this sake, I'll be going with the top one, the Hormone Harmony 7-Day Reset Kit, right? Is I'll be copy and pasting this just for context. This is the low-ticket product. And then what I'll be doing is copy and pasting this prompt to come up with highly converting order bump variations. But before we do, before more practicality, what makes winning order bumps? Why are order bumps so critical with the Conversion Cycling Sales System? Now, these are critical because they allow you to boost your front-end profits by 150% or more. Right, is here. If we only had the low-ticket product, our maximum AOV was $27. But if we now add these— when we added these two order bumps, our maximum AOV soon after was $27 plus $17 plus $27, which is $71, right? And we can play with the order bump pricing. We can get an AOV up. Kind of ours, our maximum AOV on the front end is $81, right? Meaning that to break even, we can comfortably acquire a customer for like $81, and then we're at a 1x ROAS on the front end, right? And that's— we're very conservative because even if you're liquidating 60% or even 50%, you can scale this funnel, right? So, of course, to create these highly converting order bumps, you must follow a few key principles. Now, the first one is leverage the completion bias. You need to position your order bump as the missing piece that completes their solution or prevents them from failing with their main purchase. Customers hate incomplete systems and will pay to avoid the frustration of partial results. I'm going to highlight one thing here. Position your order bump as the missing piece that completes their solution or prevents them from failing with their main purchase. Right? Is the way that we look at order bumps is when someone buys our main ticket product, what problems are they gonna experience in their customer journey that may prevent them from achieving an outcome? Bang, perfect example of an order bump. So one of our clients, we were selling cold email scripts on the front end and we offered a sales vault, which consisted of sales call recordings and a plug-and-play sales script. 'Cause that overcomes the next problem of, okay, I'm using these scripts to sign clients, I'm getting people on the phone, but how do I close them? Well, you close them by buying this order bump, right? So they need to first leverage a completion bias. They also need to solve the what happens next gap, address the immediate post-purchase anxiety by offering something that bridges the gap between buying and implementing, like quick start guides or first 48 hours action plans, right? That eliminate this overwhelm. That eliminate overwhelm, and they should also have standalone value. Customers should be able to use this product alone and still get wins. Like even though it's just an order bump, even though you may think it's a complimentary optional add-on, they seem to be valuable. Otherwise your take rates will be of course slim, right? So when we understand these principles, here's the plug and play IP prompt for taking your low-ticket product idea which you've got access to. You've got access to this prompt to craft these highly converting low-ticket products. When AI gives you an example that you like and when you understand how you're gonna create it, you then use this prompt, which is another one that we've used internally at our agency to craft these order bumps that boost your front-end profits by 150% or more. So you're gonna copy and paste this, right? Okay, perfect. Now I want you to take desired low-ticket product you suggested on the previous step and craft me two highly converting order bumps. These order bumps serve the same ICP and should allow customers to take the main low-ticket product and either accelerate their success or prevent more problems they may experience. When crafting these order bumps, I want you to oblige with these following principles. The following principles we previously mentioned, right? And on this AI process, I added some examples of order bumps that were winning for our clients. So we're kind of feeding AI what makes a good order bump, right? So let me go ahead and copy and paste this inside the AI. Okay, perfect. Now I want you to take your desired low-ticket product. That'll be this. And could it go here? Now I want you to take The Hormone Harmony 7-Day Reset Kit you suggested in the previous step and craft me 2 highly converting order bumps. These order bumps serve the same ICP and should allow customers to take the main, the main Hormone Harmony 7-Day Reset Kit and either accelerate their success, et cetera. Your order bumps must follow these principles. And then we quickly navigate this. I'm gonna be selling these order bumps from $17 to $47. So when brainstorming some ideas, please ensure that the price tag is easily justifiable. Here for my desired ICP, right? Here it'll be for women over 40 experiencing hormonal changes. Putting on unexpected fat, and finally wanting to gain, to regain the confidence they had in their 20s. I'm just forwarding these examples, right? And now AI, thanks to this AI process that we crafted internally at our agency, they'll go ahead and craft you highly converting order bumps that you can plug and play to your low-ticket funnel to maximize revenue. First one, the Emergency Hormone SOS Rescue Kit. What happens when life hits and threatens to derail your hormone reset? 15 hormone emergency mode templates. That's a decent order bump. The Hormone Harmony Sex and Meal Plans, or like like a monthly hormone cycle meal adjustments for ongoing balance. These are all good, right? Now, of course, as we looked over previously is, can you please craft me 5 more following the same principles, right? Then we have like a bunch of ammo, a bunch of low-ticket products. Then we have like a lot more order bumps that we can potentially create towards maximizing revenue. So here's, The Craving Killer. Huge one, right? It prevents the problem of stopping hormonal cravings from sabotaging your reset before they start. Great order bump. Here, order bump 4, the Sleep and Slim Hormone Repair Protocol. This optimizes your sleep to triple your hormone reset results. Great order bump. Order bump fine. Order bump 5, the Belly Blow Vanisher. See immediate results in 24 hours while your hormones reset, right? These are all examples of great order bumps that can be of course, used to create these low ticket offers. So that's the step-by-step walkthrough of the Conversion Cycling Sales System. Now beneath this, there'll also be another video walking over some product fulfillment on how to access the school community alongside your bonus material, as well as your email pack to use for low ticket offers in general. Any questions, please message us or email us, apologies, admin@infoprofits.io. And of course, if you haven't already, make sure to book your complimentary onboarding call, which is a call with myself that's gonna take your existing components, your existing offer, and help you craft a free roadmap on how you can implement this in half the time. Of course, this information is great. You can go over all of this information and go ahead and create a highly converting low-ticket funnel for yourself. Absolutely. It's why I, of course, presented you this opportunity and this offer, right? But this call is used to prevent future roadblocks and hand you all our internal systems so you can see the result you want in half the time. So if you haven't booked your call, make sure you do now. And I see you on the other side and see you inside the community. And I look forward to your conversion, site, and sales system success. Let's get it.
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