Maciek LipaInfo Profits · Founder of Info Profits. We build, launch + scale cold traffic conversion mechanisms for online coaches & B2B companies.

HOW 90% Of Coaches Lose Their Edge (Don't Do This)

25 Mar 2026 · 0 min

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In this video, speaker Maciek Lipa argues that coaches who abandon their agency work and focus solely on coaching risk losing their competitive edge. He emphasizes that running an agency alongside a coaching program keeps coaches actively testing strategies with real clients, allowing continuous adaptation to market changes. Because what worked a year ago may no longer be effective, staying hands‑on through the agency ensures the coaching curriculum remains relevant and high‑performing. The agency is presented as the core driver (“the main puppy”) that fuels the success of the complementary coaching program.

But the agency is the main puppy, and I believe if you fully transfer to coaching and you're still not actively doing what you teach, you lose your competitive advantage in the market. And the fact that we have got a coaching program that complements our agency, and the coaching program results just excel because of that, because we're still actively testing things for clients, we're adapting to the market. And like, as you know, like, what works— what worked, apologies, a year ago doesn't mean that will necessarily work today. So you constantly need to adapt, you know. And the agency is the main puppy,