How To Land Your Dream Clients With Ease (Advanced Client Acquisition Strategies)

Maciek Lipa teaches advanced client acquisition strategies for landing high-value clients. The training covers referral opportunities, networking, and leveraging platforms like Upwork to build your client base.
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All right, I shouldn't be doing this, but in today's video I'm going to give you exclusive masterclass recording access to a training that I've done for my private coaching students, showing them some simple yet very neglected client acquisition principles that we're actively using to send clients that are paying us 10, 15, 20k a month and how you can of course use the strategies yourself to go out in the market and sign some high value clients yourself. Now of course people have paid for exclusive access insiders mastermind, but today I'm giving you free access.
So make sure you watch the video.
To a tune into every single strategy.
That I'm about to lay out with.
You and begin applying this in the.
Market as this can sign your next.
Five high value clients of course with.
Work on your site. Let's get it my bro. Yes, this is the outbound thing that I mentioned. This will also be in course format but I wanted to of course give a sneak peek speak in live session because that's when you'll get the most value possible. Okay guys, are you all ready? Yeah, it's like 11 minutes past 6. As always you can raise your hands. This will also be added in course format, but as you read the headline how to sign highly qualified course creators, coaches and online experts using untapped acquisition strategies that allow you to get prospects qualifying themselves to you. These are strategies that we still using. No, like that we're using now to sign six to seven figure clients without cold email or IG dms. When was this? This was like a week or so ago. We use one of these strategies and then we sign a big name, like a huge name for two funnels on a fit on a five figure deal. And that client could end up paying us well we are expecting him to pay us like 30k a month in the next 60 days. And that's only one client by using one of these strategies. So now please note this is like a quick disclaimer before I dive into these strategies if to sign your next two to three clients, especially if you've only got one client or maybe even zero clients, I still recommend you to use goal given cold email and IGDM strategies covered inside the classroom. Because this is going to give you the perfect base to utilize these strategies, these strategies a lot more effectively. As I said, these following strategies work best when you have a few killer case studies. And I've developed name association in the industry. Do you guys know what name association is? Yes, it's essentially like a fancy name for like Status and proof and credibility in a certain industry. Now like even on Twitter, right? It's like when I post up the authority and like let's say someone messaged me on Twitter, they seen all the content, that status delta, that's name association. Then they associate me to the client's names, the credibility, etc. So these strategies work best when you have that name association, AKA that proof. But they also work best when you understand the following principles. As I mentioned guys, cold email acquisition, IG acquisition, even acquisition in general, the way you differentiate is by understanding principles. Now the first one is simply the bandwagon effect. Have you guys heard of this before?
Yeah, from cash advertising.
Advertising, yeah. That's like one of like a cognitive bias by essentially says people adopt certain behaviors, dolls or attitudes simply because other people are doing it. Now when we were scaling converter, we saw the bound like the bandwagon effect happen in full effect because we were working with one big client, had a network and they weren't using emails but they were like we got this and all that. We were highlighting the bandwagon effect because we were getting these people to adopt certain attitudes which was the attitude about marketing, email management and then they were qualifying themselves to us. The bandwagon effect, how you activate it is by showcasing your proof, your credibility, your case studies and showing how they and then showing how they can generate similar results to the ones that you've already done. This is an important one. Now of course I mentioned this countless times. Being a giver rather than like a thing, like a taker. You would notice a lot of these following strategies. They are connection driven and the way you build genuine and authentic connections away from Twitter, away from ig, even in person, if you just focus on being a giver rather than a taker. For me now, when I meet people, I don't really look to extract things for them. Ask myself, how can I give this person the most amount of value possible so they eventually feel reciprocated. It's like even with you guys, right? Like I'm sure you've met people and they are like extreme takers, bro. Like bro, can you do like, can you do this favor for me? Can you do this? Like what your thoughts on this? You should flip this one aside and focus on being a giver. Do you just give these people hella shit? This is like one key thing now. Status delta. There's a famous saying in like the dating world especially treat a girl like a celebrity, should be like a fan. This similar principle applies to clients. The Moment you put a client on a pedestal, it's the moment you kind of give them subconscious cues that you're in a scarce mentality. And scarcity is the biggest. Is the biggest killer of conversions of them all. So the gain is status. Mark, remember in our onboarding call that we. That we spoke about, it's all status, right? Like you need to perceive yourself in a good way above the client you're speaking with. So they don't throw red flags so they kind of see you on the same length as them.
How do you not be with the like, oh, like status Delta?
Yes, the is Delta.
So how do you make sure you don't treat your client like a. Like you don't be. I guess you're not a fan to.
Your client, I guess. Same way you speak to girls, bro. Same way you speak to girls. Like, you know, when do you know? Like, girl no. Like, guys that no like put girls on pedestals, they like. And put her on like, this extreme new level. And then it happens subconsciously, right? With clients, the moment you say to yourself, this client is so good, they're so insane. They're making this insane money. In my opinion, subconsciously, you've already lost the deal, in my opinion. Subconsciously. Got it. The thing that you guys need to pay attention to is signing clients and making like five six figures a month. It should be part of your natural identity. When it's part of your natural identity, it's seen. It's seen as normal to you. Like, I put out a tweet about this today, but we made like one client 75k a while back, and he replied with bet with like a tick emoji. He's not putting that, like that money goal and like a pedestal. He's not saying, oh, my God, guys, it's like, amazing work. Amazing work. Seen that 75K. And he's seen that as normal to him, meaning that as normal to his identity. Which means that it's a lot easier to. For him to achieve similar things later on in the line. So that's kind of how you do it. Theta's Delta. Abundance and detachment from outcomes once again, vital thing right now, guys. Actually, I. I'm going to recommend you guys a book. It's called Dr. Hawkins, I believe it is. This is like a mental philosopher. Yeah, Doc thing. It's called letting go by Dr. Hawkins. Because this is where, like, I think like, a lot of people go wrong with business as well, is they kind of become emotionally attached to their past selves, to the part to their past habits and then it kind of creeps up on them. But that's what, but that, but that's like a really good book. I highly recommend you guys pick up a copy that. It's called letting go by Dr. Hawkins. And that's how you kind of like harness the letting go principle. The service providers who said to themselves, I don't give a fuck if I want to sign this deal or not. They don't want to. Like they're the ones that are going to sign the deal. But the service providers who say, oh my God, I want to sign this client, oh my God, oh my God, oh my God, they're not going to sign a client detachment. Now of course, the name association effect. When a trusted source puts in your name, the external party is pre framed with trust and credibility. Let me read that again. When a trusted source puts in your name, the external party is pre framed with trust and credibility. This is why like inbound leads are powerful, why referrals are so powerful. It's because you're essentially borrowing authority and proof from that person's name. Now here are some strategies that you guys can implement asap to sign more clients. Ideally of course, if you have got like three killer case studies. The first one, and this is one that we're doing right now, referral opportunities with complementary service providers. What I mean by this where right now we've connected with a guy who specializes in Twitter Ghostwriting and LinkedIn and Ghostwriting. He's the one that gave us this five figure client, right? He does front end stuff. He doesn't know backend stuff. When he has clients who needs backend stuff, he's going to refer us them clients and what we're going to do for him is drop him like 10, 15% month by month for referring him the lead signal for him referring us to lead. Now here the pros, complementary service providers are not skilled in other departments but the current clients may need assistance in other areas. So for example, if like, no, like let's say your core offer is email list management and then you find a service provider who specializes in media buying, right? That skill, they complement each other. But then media buying clients may need your assistance for email list management. That's when you can set up like a strategic partnership with them saying you refer us this client for the implementation fee, we'll give you X. But on top of that we'll also drop you a commission every single month just for the referral. Now guys, honestly, we're doing this right now, but we're looking to build a network of free killer info marketing agencies who all have complementary services. And we're all going to go together. This is how you can add like 20, 20k month to your agency's bottom line, just through referrals. Now another pro of this is of course you're helping them eat and vice versa. So you are really giving them. It's not like when they refer you a client you like, you don't give them anything. You're essentially giving them free cash, you know, so you are giving rather than taking. Allows you to get qualified prospects on a phone. Why name association? When this guy who does Twitter ghost writing, he fed us this client, he's already getting insane results for that client with Twitter ghost writing. So when he puts in the name for us, that client subconsciously sees us as a good service provider, which makes the close easy. I pitch him like a random price. I said something crazy like five figures plus last like 10% profit share on both funnels. And it was like, bet, what's the link? And then I sent a payment. He paid it. But because of course, open name association. Now the complimentary service provider is giving you, as I mentioned, easy name association as they may be, as they may be getting good current results for their clients, making the sell easy for you on the first call. I honestly, relax. I recommend you guys to do this as like, honestly, as quickly as possible, honestly. Because like a lot of you people inside ipm, you've likely got a few clients you, you want to get to the next level. So just build up these referral opportunities. And how you do them is simply through like Twitter and ig, just like just jump on a call with them, build up the relationship, send them that they can like, that they can apply to their clients and then you build up that relationship. But this, as I mentioned, some cons are you need a network which could take time to build. Like, of course, you may find someone with a complimentary service who does media buying, for example, but they may not feed you good clients. But of course, when your network improves, they work with bigger clients. And then the personal brand of course assists in this, which also takes time. But this is one opportunity that you guys should capitalize on. Referral opportunities with complimentary service providers. Now the second one is referral opportunities with current clients. The benefits of this, of course, it acts as an inbound mechanism, right? And inbound leads, as you guys know, are one of the easiest leads to close because they already know like, no, they know like and trust you. They've Seen the credibility, the sales, a lot easier once again. Or you're working with like a big name. I don't sleep on this, guys. Honestly, like if you, if one of your clients has even like 100,000 followers, he's likely got at least two to four prospects that could benefit from, from like your service. Do they have good networks? Like when, like when we sign our first big name, he had probably like a hundred and nine thousand followers at the time. We didn't even know, but he had an insane network in Atlanta. And then we got in the same results and we just done referral opportunities with him. He fed us clients and we didn't need to do cold email. But once again, this comes down to actually getting insane results for your clients as well. Your mark.
So with that, how would you. Because me and Brian, we were thinking one of our current clients, he has like 100k followers. I was thinking of asking for referrals like at the end of this month when we. Yeah, at the end of this month. So how, how would you go about asking a client for like referral? Like is there, do you guys give them an incentive for giving you a referral or you just.
Okay, exactly, bro, exactly. Have you heard of, there's a Robert Green law, It's called, Wait, was it best interest? It's like when you're asking for favors, appeal to the best interest of the prospect of the person you're speaking to. So like you can use that principle with these clients, right? It's like of course you're asking the favor because you want to do like a referral for them, but put the referral on their best interest. Their best interest is they're going to have like consistent cash flow every single month and they just simply put in the referral for you. But that's the way that I would do it. The way old frame is like, hey man, quick update. We're currently at X amount per month. Also wanted to quickly let you know on a new referral program we're opening up at the agency. This referral program is for a select few agency, not for select few clients who we know that we can benefit from this partnership. And for every referred client that you give us, we give you X amount per month. And all you need to do is give us a referral and then you're in for however long we keep the plan for.
So how, like what percentage of the, of the retainer would, would you suggest.
Like or do you suggest like just a flat fee? Like what, what would you do? There's various methods that you can do, right? Like if you do implementation, you can give like a car of the implementation. If you do retainer, you can do like 10 to 30 of that retainer. Etc. But with our clients, what we noticed the first few months we were giving them a check but after third, no, after the third month they forgot about it. Cause it's like it's like another focus.
Got it, got it.
It's like a client like. Because like this referral is probably like 1,2k a month but if they're making like I don't know, X amount, it's like this is like another focus for them. It could be like a diversion away, you know. But yeah, in order to do this effectively, you need to make your referral opportunity benefit the client directly. And that's through giving them a car. Yeah, your client gives you easier name association which makes the sell easy on the first call. And of course you can grow without aggressive outbound. Like honestly guys, I think like the majority of you, well I know this because it happened to us after your first four or five clients, if you structured these things correctly. I believe that you no longer need to do like cold email and like IG dms because it happened to us because you have referral opportunities and you also have referral opportunities with service providers. Like right now we don't need to do code email or like igdm. I mean we're still going to test and stuff but we can really just like scale with these like things like a lot right now. Of course, like the like the cons of this is like it does take time to sign that first killer client and get them in same results. And you can't do this instantly. Like you do need a consistent track record with the client which also takes time. Like I wouldn't suggest this referral team with your clients like within a 30 day period. This is more like three to four to five months inside the relationship when you've consistently generated results because then they're a lot more open to doing this with you. But this is like another big opportunity for you guys to capitalize on. Now the third one, painful access and exclusive masterminds. But this works for numerous reasons. Benefit number one, you can showcase your charisma personality in person with which makes the sell easier. When I was in Dubai earlier on this year, I signed three clients in Dubai because of this principle. I was just showcasing my like my charisma. I deliberately took them to a restaurant where the waiters and waitresses knew me. Those social approvals activated, I kind of seem like status Delta, it's like subconscious things but they work and then yeah, then them deals are by far the superior. And then I'll also walk into like another loophole which touches on this in like a little bit more detail. But yeah, other people have also paid for access and knowledge in this group, meaning that lead is hungry for growth, meaning that they're qualified. With this guy in Brian's like in Brian's Mastermind, I think he was probably making like 5, 10k a month but he was in a room of coaches, consultants, agency owners, his IPP who were doing 50, 60, 70, 80, 100k a month. So just because he paid for the access. Now another benefit of this, there's no need to bypass barriers. And what I mean by this digitally of course you bypass the barriers, jump on like a discovery call, credibility, etc. But you've already passed the report barrier. As you paid for access, you've already paid a high ticket price. So the people inside the community, inside the Mastermind, they already see you as a high value service provider. So you've built a trust and credibility already. And once again like another benefit, you're building the network. Even if you don't meet a prospect. This is so key guys, even if you don't meet a prospect, you can meet a complimentary service provider and they can feed you deals. You never know when, when like the next tool is going to come. There could be a guy on Twitter with 200 followers who does media buying for like a seven figure info brand, who, who is your dream client. But you never know unless you put up the relationships. So even if you do these networking things, you join these masterminds, you do like these things jump on random calls. With Twitter you never know when the next opportunity is going to come up by, you know, so just get your name out there. Exposure equals money. Now of course you're increasing your visibility. In an industry, more visibility and more awareness equals more deals. The more people know you, the more you put your name out there, the more, the more people trust you, the more money you make. This is one of the main reasons why I joined Brian Moncada's Mastermind. I wanted more visibility, I wanted to kind of like feed into his kind of network and pay dividends of course allows you to increase your status Delta because you're around this like tight knit community of other guys doing sick things, etc. After I joined Brands mastermind I probably signed like 3 to 5 deals just by joining that mastermind. I gained IG followers. People were messaging me, gave me content. There a ripple effect, guys. But as I mentioned with this there is a cost investment that goes into it. Like Brian's one, I think it was like 24k for the year, like 2k a month. It's not bad. But there is a cost investment. And then the second one, it is difficult to find a killer one like with Brian's. I joined it because I knew that he knew his. And by. You need to be very cautious with the mastermind you join. But this is another huge benefit. Now the third one, this is, this is a very interesting one. It's called location scavenging and meeting in person. Ignx. Now I done this when I was in Dubai and it's how I signed free clients. Let me just invite this person inside. Yeah, I've done this in Dubai and this is how I signed new clients. I was like, I've got like a, like a relatively niche IG profile. It's got like 2k followers. People follow me and like ever like every time I see that in a similar location as me, I just propose a meet up with them. Even if I get an indication that they're not a dream client. Like I met up with killer people through Twitter IG and they fed me deals. But this works well because of course you activate likability through location. Like I think it. Wait, was it Mark or someone else?
Yeah, I, I met up with that guy. It was, it was, yeah. I mean but I'm glad I did though. I'm glad I did it. But he was just like when, when we met up, we met up, he was on his laptop. Like he'd even like look at us. Like the first five minutes when I went to shake his hand, he was like, yo, hold on for a second. I was like, okay, now I'm getting disrespected. So like, yeah, like I, I didn't, I, I didn't sign him. But I, I, it was, it is a competitive advantage for sure. But like I just, I just didn't like how he like did the meeting and everything like that. I just felt like disrespected.
He was trying to do like status clear on you, bro. But yeah, as I mentioned, like you activate likeability through location. Once again, like you can showcase your charisma in person. When I sign these guys in Dubai, I was showcasing this. You can disguise the event into a network opportunity. You're increasing visibility in the market. Once again, you're building a mark. No, you're building the network there's so many benefits. Now the cons of this, of course, with location scavenging and meeting in person, it does work best with like a good IG profile or even personal brand. And then they may not be good ops in the location that you're currently in. Like if you're in like a random location, like I don't know, Granada or like a random location, there's likely not people there that are of like a high value caliber. But if you're in big cities like Dubai, London, Miami, even Tampa, there's so many people that you can connect with and you're only one person away from success, you know. So just to summarize, we've got referral opportunities with complimentary service providers, referral opportunities with current clients, painful access and exclusive masterminds. And location scavenging and mean in person. With location scavenging and mean in person, you of course like need that personal brand. And then if you know like a marketer is in X location that you're currently in, propose a meet up with them. They could give you a client. If not, you build up that connection, network, et cetera. This game is all about network. And honestly, as cliche as it sounds, is all about network. Now I think this is the final one.
Is it?
Yeah, this is the final one. And I want to give this idea to my man Ed, who recently signed a good deal for using this method. Actually, Ed, do you want to kind of explain this in a nutshell for these guys? Because I know that you sound like most of it like not like the deal size, like a 5K deal with this.
Yeah, 5K retainer. Yeah. Upwork has, has a lot of opportunity. There's a lot of like crap clients there, but you never know like who's on there. So if you can like book calls with people, you can, it's so easy to book because they're already in the market. And if you do like a loom and send like I've, I send like a loom plus like a testimonial showing some of my work and stuff. And like my core booking right on there is at like over 50 easily. So like, and they're like, some guys like, they may just have like a job that they're posting on there, but they have other needs that you can like fill. So yeah, it's a really good spot.
Yeah, it is a loophole. Like I remember even when I was doing freelancing, I saw like even agencies on free on like upwork. So you can find them golden nuggets as I mentioned here, Upwork and even Fiverr. Like I wouldn't recommend you go on Fiverr. Upwork is a little more premium, but Upwork has a bad rep. But you can find GEM clients on there and Ed is a living testament to this. Like Ed just signed a big deal with like a 5k month deal that could potentially make him 10k mark in the future through Upwork. Because as Eddie even mentioned, the client is already in a market for a service. Making the so easy. If someone puts a job. No, no, like a job post up saying that they need a media buyer for the info brand, they're already in the market for that, they're already sold. They just need credibility and like a sick outreach method to kind of put them over it.
No.
Yeah.
Mark, how do you do you put a job post up? I mean as, as if you're the service provider or do you look for, I don't know how, how does upwork work? Do people post job posts and you can comment, I guess that you're interested or how does that part work?
Yeah. How did you sign this new client?
Yeah, before once I have put up a job post just to see like what are the people, like what are the people sending, like what kind of proposals they're sending and like the 99% of the pros proposals are just bots, just like copy pasting stuff that they don't even work on most of the time. So like if you make your message like really personalized and give that loom and testimonial, you can really stand up and then I just like you can just set up your profile so it has all the jobs that are related to like what our industry things like copywriting, funnel building using all the different platforms like Kajabi, GHL, ClickFunnels, then you'll just get like the AI will just give you like all the relevant jobs and then you can kind of tell if somebody's like a good client or not. Like if they're offering like $10 an hour or something. Like probably not. But if, especially if you see ones that are like they don't really know what they know they need something but they don't know what they, what it costs or anything. And they do like a project proposal, you can like get in there and upsell them on the call. And even a lot of clients that you get on Upwork, like they may pay you like just a little bit like 500 bucks to do something simple, but then you become their guy that knows that stuff and then from there, you've built the trust and they'll like. I've had clients that like the. One of the first clients I had an upwork years ago, I think he paid me like $20 an hour for it to draw some pictures. Ended up paying me like, I think like 30k over a year. So like, the amount you can make is pretty big if you find those claims.
So they come to you.
Like you.
You're not. You're not coming to them on upwork.
Yeah, you come to them. They. They post a proposal and then you like, use. They put. They put out the job application, like the job that they want done. And you send your proposal.
Got it.
Got it.
And you do that. You send the proposal through upwork and then you send a loom as well.
Yeah, the way you just send basically like a proposal or like you just. You send them like some copy like you would in a cold, cold email, and then you attach a loom and testimonial and that will make you stand out. And also you can like, bid to like, be at the top of the list of, of applicants because there's like a list and you can build extra credits to be like number one on that list. So they see you.
Got it.
That's pretty good roi. Like, those credits cost not much, basically nothing. But they can pay off a lot.
Got it.
Kushell asks a question. Ed, if you'd be open to the idea after this master class style, walk these guys over. If you can show your profile and like, like, like optimization tips, that could be a benefit as well for even like, future people that join.
Yeah, sure thing.
Wonderful. If you're not completely opposed to the idea, of course, the choice is yours.
That's a good.
Awesome, guys. Yeah. Even here, as I mentioned, the client is already in the market for a service, making it so easy. But once again, it's easy to differentiate from the minions. I call these guys minions. Let me put this in capital letters from Dominions, who pitch clients through upwork every. If, like a big client puts out like a job post, the applicant. No, like the applications that they're going to receive, they're going to be copy and pasted. They're not going to be personalized. There's no loom, there's no credibility. There's no authority. There's no social proof. Mean that you can easily differentiate like Ed did to sign this client and you're already in like a blue ocean X messaging, you know, so it's very easy to do, like, differentiates. There's A lot of people that just don't know what they're doing on upwork. And you can transition clients away from Upwork into WhatsApp for premium prices. And I was hit with this ascension. It was last year when I was doing media buying when I wanted paid ads for like an offer that I was doing right. I like I needed a media buyer for the project, I put it on the upwork. And then the guy here sending me so smartly, he got my WhatsApp number, he got me on a call, he sent me proof that I think I ended up paying him like 3k per month with like performance incentives. So you can sign good deals there, you know, but it's a good opportunity to transition clients away from that platform into WhatsApp for premium prices. Now a lot of you guys here, of course you have got them case studies and credibility. You can sign clients through code, through cold email, through igdms and following these principles. But if you're starting or like if you want to get your next client. Upwork is a great platform and it's the route that I took. But with fiverr, I've done this like the exact same with fiverr, you know, like it's a very good principle for you guys to do. Now the cons, of course you do need a good profile, case studies to start. But there's actually Wait, Ed, have you gone over that and no, like the course, is it like upwork in one hour?
No, I haven't seen that one.
Wait, there's no, there's like a sick course that I went over back in the day. Oh yeah, yeah, here it is. It's by Daniel Forl. Let me send this sales page here. I share my screen as well. This is like an entire offer. I think it's called like upwork in one hour. Then he shows like how to sign like like this guy, he signed a 6K deal to sales page for a travel blogging course through Upwork. A 6k deal here, 36k in 182 hours of work. So it is a good medium to kind of explore I guess, you know, like the opportunity is out there. As I mentioned, you need to kind of find them golden nuggets because there are like a lot of offer owners or like agency owners, whoever it is, that try to like commodity price of our service providers on the platform. That's the only bottleneck. You need to spend time scavenging for golden opportunities. But that one golden opportunity, that could be like a 4k month deal, 5k market or 6k month deal. You just find them and as you're on the plot, as you're on the platform, the client can see as a commodity, meaning you need to take time to bring back status on your side. But you do this with what Ed mentioned earlier on in like when he was speaking. It's like you can kind of like go give and authority max and your messages send them looms, credibility, sales asset and then you're not. Then you're no longer seen as this commodity or this minion who sends copy and pasted outreach messages with no personalization whatsoever. When you send mass outreach, it's copy and pasted commodity bucket. You're a minion, I'm not reading your message, you know, but it's good, it's a good medium to explore. Now the second one. This is not directly to signing into clients, but as I mentioned, you're one person away from your dream client. If you meet someone who's a sales specialist, they may be doing sales systems for big info brands. Those big info brands could be your deals. But networking in high value locations, this has been actually like a really good ROI for us. It's like even like you may meet the strangest people. Like I've met people who have like hedge funds, who have haram OFM agencies and just like random people, right? But that person may know someone that may be your dream client. Then you're building the network and then you'll never know who you meet. They may not be in marketing which is totally cool, but they may be a high value person which could give you deals later on in the future. It's all about building them, stepping stones in your network, right? As I mentioned here, the people you may meet may know other people in need of X. If you meet a sales guy, one of his clients may need email list management. If you meet, I don't know like an agency owner who does Facebook ads for info brands, they may feed you a client etc just a networking, right? You're accessing high value places meaning you meet high value people. And it's also the content flywheel effect. And what I mean by this, when you put yourself in these like high value like locations, put it on the ig, it's going to make these ones perform even merrier because people see you of high value. Like when I post pictures of me, I don't know, like Dubai, cigar lounges, like hotels, lounges, wherever, maybe like I put on IG status delta high value and then I'm like, I'm more likely to do like referral opportunities with current clients is complimentary service providers. I put that on Twitter. That's like opt ins to my newsletter just by showcasing status. But it, it is like a content flywheel effect. And the cons you're not guaranteed to of course find your icp but you're not. But you, but you can meet some pretty cool interesting people and then interesting people can feed you clients. And once again this works best in the big cities. But the big cities, I mean those Londons, those Miami, those buys, you know like place like that you meet like some really cool people. Like even in London there's a place is in Green park, it's like a coffee shop. I met one client who we signed who was like an E commerce guy. You guys may know him. Do you like do you guys know him?
Yeah, he's in. I follow him on Twitter.
Yeah so like he's got like an E commerce bizarre program teaches people like Brandon. But we met him in in like London in this like pretty high class coffee shop. I met another guy who's like he referred me three clients all by putting myself in these high value like these high value locations. So something to take into account. And of course when you're in these high value locations it's all about breaking the ice with the first message. And by the first message that's like the first thing that you said to the person. Just start off small like hey bro, I know that you're on your laptop. What do you do? Or like ask for the WI fi just like simple build a conversation, get ig, get a Twitter. Then that person is now part of your network. And you never know, they may feed you a client, they may know someone, etc. Content Flag will affect as well. Now other noteworthy mentions. Brick sending. You can do like brick sending send these clients gifts but of course you need to know their address and shit. But you can find like it on like terms and conditions or like where like wherever you find it right by sending bricks gifts. Starting a newsletter this is more like long term thinking but with my newsletter for example I've signed like countless Done with you. Done for you opportunities just from the newsletter book cool funnels for your service. What you guys are doing for your clients you can do for yourself. Like on the front end is what thing Leo Moore and Matthew Larson I believe his name is Do a thousand X leads they take one method is like you collect leads on a front end for a simple opt in give these give your ICP an irresistible free training on how they can achieve X outcome. Now you've got their details then on the next page is your VSL selling your done for you system. So like you guys can do book funnels, even high value content offer funnels for your service. I done this for email list management and got like a Samsung like few clients through paid ads. I believe I sent this through like an example last time but I offered like what you guys opted in into the newsletter like them turbo boost email templates. When someone redeemed that I had a VSL offering them like a complimentary audit, they booked a call Asana for Elm. This does require a budget like, like probably like 50 to $100 a day. But if you've got some capital it's something to worth explore because you're building your newsletter as well. Another noteworthy mention is borrowing authority in your messaging. Now I mentioned this to Mark on a one to one hour call that we had. I think it was yesterday. But you can be smart in your outreach and like borrow authority from your client's name. For example one of one of Mark's clients he's got privately mentored by Grant Cardone. Grant Cardone is the heaviest info schema of them all. I told Mark to name drop Grant Cardone's name in the outbound that he's sending to increase authority in his name. But he's born authority because then he's going to frame it in a way that goes like one of our clients was a private, was an ex mentee and he worked closely with Grant Cardone. You know you can borrow authority and this links back to the name association. But when you name drop names the person subconsciously associates you to that name which boosts up your credibility. You can borrow authority like in a few ways. Yes. Sergio.
Yeah, so I get that part with boring authority and I get that it works well if you know someone or your client work with Grant Cardone. But for example if I worked with like Sterling Cooper who's like a boring porn star exports. How do I use that? You know like how, how do I use that?
Like okay you guys, you like you borrow authority of course and I can Mark situation. But if you're this is like for example in your situation like, like Sergio. Right. I would imagine.
Well I'm sorry to like interrupt but like that specifically like that I would, I, I think if you were to reach out to dating coaches and drop that name it would be completely fine. Like but if it was like an econ coach then you know if it was like a dating offer that might Actually be like, that's a foot in the door right there. Any, any, any dating offer.
Yeah, fine, bro. That's one way you borrow authority. But you can also borrow authority from Sterling's revenue amounts. You mentioned. Sterling Cooper is a X figure amount per month coach. He teaches people xyz and then you'll put in them and then you're creating that revenue ceiling in your prospect's mind. Like he makes 100k per month, then they know what's possible. But you can also borrow authority. And we'd done this when we were pitching creators for low ticket funnels. We attached examples of winning low ticket funnels that were printing and borrowed that authority from the client, what it could look like for them. So we friend in a way, when our system is created, the funnel could look like one of these proven offers. You're not saying that you work with a client, you know?
Yeah.
And borrowing authority. Alan Sultanic, he done this so well. Do you know what he done? He said he put like the Netflix publication badge, the BBC publication badge on his. One of his BSLs, right?
Oh, good.
Right. He used them badges because he mentioned, but he made it discreet. He was like, this system is designed to help you get clients for xyz. You can do a similar thing. You can add like a clickfunnels badge or add like some like, like next authority badge. Like our system is designed to help you grow on these platforms. Add the badges. You're borrowing authority because you're, you, like you're not communicating that you're affiliated with them. It's not illegal. You're just borrowing authority. That's the answer to your question, Sergio. Yeah, yeah, fire. And then of course, finding service providers running ads with a service that complements yours. You can use tools like one minute, I'm going on a flipping zin detox, man. But yeah, you can find service providers running ads with a service that complements yours. This is different from this one, as these guys are likely getting clients through cold email, idms, inbound, etc. But these ones are actively running ads, meaning that they are likely profitable with the done for you system. You can use tools like Ad spy and find, I don't know, like a guy who pitches like media buying for info brands. Create a relationship with him and he may potentially need your services for his clients later on in the future. That's like another loophole. But you guys, do these all make sense just to quickly run them? No, just to quickly run this down for people that re. Watch this. Call the first untapped acquisition strategy is creating referral opportunities with complementary service providers. The second one is referral opportunities with current clients. The third one is paying for close access and exclusive masterminds. The fourth one is location scavenging and meeting person who you follow on IGN Twitter. The fifth one I believe if my math is correct sniping through upwork and the final one is networking in high value locations. Now for the other noteworthy mentions. Of course I think Kushal added the URL for that. It's called Funky delivery. I'm going to add this here as well. That's fire and then you and then you can of course send like bricks messages and letters to these clients as well. That really like allows you to differentiate as well. But I'll add this inside the community as well as I said this will be inside not with course format like showing you even the done for you scripts on how to message these people for the complimentary service providers as well as current clients how to upsell them on this referral opportunity X Y Z But yes hoping you guys found some insane value in this.
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