How To Make Absurd Amounts Of Money With Webinars In 2025 (Hybrid Method)

A 2025 YouTube presentation by Maciek Lipa describing a hybrid webinar funnel strategy that maximizes revenue by selling low-, mid-, and high-ticket offers from a single webinar funnel. The video outlines diversified traffic sources (TikTok, Meta, Instagram, email, 'school'), an opt-in and low-ticket self-liquidating offer, a mid-ticket 'do-it-yourself' course sold on the webinar, ascension to high-ticket coaching via booked calls, and a downsell/condensed product to capture skeptical or price-sensitive attendees.
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If you want to make absurd amounts of money with live webinars, then this just may be the most important, beneficial and highly effective webinar funnel training video that you ever watch. Because if you're watching this video, you may be familiar with the conventional webinar, right? Where at the end you pitch a course or you pitch a book a call, but then your customer journey is capped, your LTV is minimal, you've got a bunch of non buying leads on the back end and you know that you can be making more cash with this vehicle, but you're unsure of how to do it. Now, if I'm speaking your love language at least a little, make sure you stay until the end of this video because I'm going to be exposing this new type of webinar funnel strategy that allows you to kill all infobirds with one stone. Now what do I mean by that with infobirds, when this funnel is implemented, you'll be able to effectively sell your low ticket, mid ticket and high ticket on ease with this one funnel. Now before we dive in, I have released a more in depth future video breaking down our webinar funnel strategies on how to maximize opt in rates, sharp rates, conversion rates, the pre reminder sequences to send and things of that realm that'll be linked inside the description. Make sure you watch that masterclass after this video and if you're not already, respectfully, I don't know what you're doing, but I've got a daily informatics and copywriting newsletter where every single day I send a newsletter on how to make more money with informed marketing, better in your direct response, how to sign in for product, clients and everything, right? So if you're not subscribed, make sure you subscribe. But without further ado, let's dive in. So this new type of webinar funnel strategy, of course it all stems from the traffic sources. Now I took note of 1, 2, 3, 4, 5 traffic sources. The first TikTok, TikTok comes in two forms. We've got TikTok Organic and TikTok paid. Now, we haven't diversified too deeply in TikTok. Some of our clients absolutely crush on the organic sides of things. But from what we've noticed, the lead quality is a bit less efficient, right? They're kind of like a bit poorer compared to of course the leads that you find on Meta or Instagram. So TikTok is still great. Of course you target a specific ICP, but where, where we double down on is meta school ignonist. Now with Meta, we do do Two types of ads that are run through meta, right? The first one is strictly code here, broad targeting. We don't do any lookalike audiences, no custom audiences, nothing on that realm. We just let Facebook work its magic and put our ads for the webinar funnel in front of these dream prospects. But on top of that, these are perfect examples like this one here. The top one that you see right here was a retargeting campaign that we set up inside meta that targeted all the people who engaged with the client's Instagram content over the past 365 days, right? They engaged, but they didn't buy. So we presented them the opportunity to attend this grand slam webinar where they can learn all these secrets, right? So if you use meta, make sure you do cold traffic as well as retargeting. That's putting the most people through the door, right? And our campaigns, well, our creative topologies are very simple. Like even if you see this one that we've done for a client is like, here's the benefit, you'll learn, here's the outcome. And you don't need these objections. Join the free class, right? Very, very simple. But I highly recommend when you're doing webinar funnels to diversify into meta, you get like a lot more leads. Now school neglected strategy. If you are the offer owner who has got some sort of school community, they've been nurtured, right? You've built up these know like and trust elements with them inside your, inside your school community. And they may only be paying you low ticket now like let's say $27 a month or $29 a month, right? But now you can present them the opportunity to attend this exclusive webinar and then when they're on the webinar you can sell them a high ticket product which I'll be walking over in just a moment. So school is another great mechanism. Of course, inside school you can do community posts, you can, when you like a post you can press the option of sending like send a post to all people via email so they can see it. You can get your setters to privately DM people inside school to get them to attend a webinar and things of that round. But school, another great mechanism, ig once again, IG organic is golden if you've got a huge following or if your client has a huge following, you can do Instagram lives building up to the webinar. You can set up strategic posts before the webinar, get people to opt into the webinar and like a lot more mechanisms, right? And email list once again, beautiful mechanism. If you've even got 5, 10, 50,000 people in your email list, you can set up a quick promotional sequence, get to them interested in this never done before webinar or if you have done a webinar before, of course you can just get them to opt in with a cool message saying here's what we, here's what you'll be discovering, here are the secrets and here's what benefit you, right? But it all starts with the traffic. You need diversification, you need diversification with organic and paid. Now when your traffic is established, of course all traffic, it goes into the same opt in page where you're collecting these leads. Now as I mentioned, I walked over these principles in like a lot more detail in one of my other YouTube videos, link inside the description. But all of these leads, right, whether they come from organic or paid, they go to the same lead collection opt in page which kind of promises them the outcome that they'll be receiving and overcoming objections. Watch the YouTube video because it goes in like a lot more detail. Now when someone of course ops in, what we do is here's where this webinar funnel strategy comes into place. When someone opts in, they're presented a low ticket product. Why? This low ticket product of course helps us self liquidate our ad spend but also gets people to commit, right? It's like we've noticed on weeks when our take rates on this one low ticket product was like insane. The webinar, like the live webinar offer performed like a lot better because people made them financial transactional relationships beforehand, right? So every single time for our clients, when someone opts in one time offer and we kind of frame it as like an accelerated success bundle. Like if you buy this bundle and if you consume this bundle before the webinar, like you'll be maximizing your results. Like you won't have any objections or limitations, right? So here's where our ticket product comes into play. Huge roi. Make sure you implement this. But now of course this was sold for 99. Depending on your ICP, you can sell it for 27, $9, right? Kind of play with the prices. It depends on your icp. But what we do for all our clients, of course people will be hesitant to the price, right? People were hesitant to this client's price of $99 a month. So what we done, we presented them a final opportunity to redeem the same material at a more affordable price. $67, right? Same offer. Components. But we just had like the framing of here's your final chance to get access to this bundle and to accelerate your success at a more affordable price. Right. 67. But this is the first step of the equation. When someone opts in, we hand them a one time low ticket product, which is our low ticket. So we effectively selling the low ticket, right? And if you have an insane low ticket product is like with good offer components and like storytelling and things of that realm, your take rates will be good. Now of course when someone goes over this steps, they kind of see the products. The next step is of course the thank you page. Now the thank you page we've of course got it to maximize the shop rates. In my previous YouTube masterclass I have walked over these thank you page principles in like a little more detail. But here we kind of get them to commit to the live master class, right? It's like here's what you must do to make sure that you can attend live now here, quick kind of like rundown. But when someone of course goes on a thank you page, they're put inside our ESP and we send them emails. They get like RVMs, they get SMS, they get WhatsApp. We've got all these sequences, right, like the previous masterclass, as I mentioned, a lot more ammo inside there for you to kind of consume. I just want to give you the overview of this final architecture. But we've of course got the low ticket, the downsell, the thank you page and of course all of these mechanisms, right, the email, the SMS, the RVM and a WhatsApp group. It gets people excited, especially on the pre webinar section. It gets them excited to attend this live training. Right, the live training where we're building up know like and trust elements. We're introducing the client to these folks, telling the story, showcasing social proof, demonstrating ourselves as the authority. And this is a live training where we sell a 997 to 1497 do it yourself program keyword, do it yourself. This is completely course focused. We don't hand any coaching calls or weekly mastermind sessions or things of that realm. We don't. It's a do yourself course where of course they can buy it for one time fee and do everything alone. So here's like an example that we've done for a client, like a vending machine offer. Like this, like the first slide. Like the first slide. But when we transition to the offer, of course we're introducing this program. We came up with some cool framing behind it. They pressed CTA and then they could buy this extensive program. We split tested 1497 and then we put the price down to 997 after some split tests and the 997 performed better. But the principle is we sell a mid ticket, we sell a 997 to 1497. Now here's what gets interesting when someone buys this. Of course here we've got the sales page or the extensive order form page to guarantee this influx of buyers, right? Because it's if you order form pages a week, you won't convert webinar attendees like of course people they sat through the webinar, they kind of have been indoctrinated and things of that realm. But the order form page, it overcomes the limitations to the max. We've got guarantee badges, we're offer stacking, we're highlighting social proof. So by the time they're on it, it's like the last thing for them to do is take action. Right? So this is the order form page. Similar structure to what we use for our live webinar funnel clients. They buy this 997, 1497 course, right? And then we've got two kind of customer journeys, right? The first one, the people who sat through the webinar and they bought this do it yourself program, they fit into the buyer category, of course, right? Then the buyers that automatically redirected to a book call page to ascend live webinar buyers into high ticket 5k programs. But now you see, right, if someone buys this program at 997 and they attend this call and buys the 5k program that customer has now spent is like 6k with you, right? So this step is really, really critical. And what you can do is of course here we kind of frame it as I want to personally connect you with one of my senior consultants who help you create a crystal clear game plan, right? You can kind of frame an intelligent way frame as like a roadmap session or like a assessment call. So you're maximizing them ascension rates. But the purpose of this is to ascend course buyers into high ticket clients and we can do as well. Like this is what we've done for clients is if someone has bought the program 997 and your program costs 6k, we can credit them, right? We can give them access for this high ticket for a one time investment of 5K. Right? But you're maximizing cash collected. And what if you may be asking, what if someone buys this 997, 1497 program and then they don't book a call when they're automatically redirected because we do this inside clickfunnels, right? We've got SMS's, get them to book their call, emails, get them to book their call and we've also got dial on the back end. Of course, our sales systems, like we've got people dialing all our do it yourself buyers, get them to book their call for this ascension, right? So this is how you maximize revenue with the buyers is like your buyers, they bought this, they need ascension, they need something premium to accelerate their success. That's what this step does. Now this is for buyers, but then we've also got non buyers, right? Those non buyers who have sat through your live training, you've kind of injected propaganda, right? You've told your story, built up these elements, but for some reason they're still skeptical, right? They fit into this category. Now for the non buyers, the first thing that we do, they automatically put inside it did not buy sequence on the back end email. Right now, very simple, we've got about a six email sequence and email one, email two, email three, like following these times. So email one is sent three hours after the webby, email two is sent 24 hours after the webby and email three sent 48 hours before, not after the webby. Apologies. We link these emails back to this main offer of 997 to 1497. The reason why is because of course, maybe they need like another card, more social approval, more risk reversal, etc. So we can get some buyers with these first emails, these free emails, apologies. But then what we've noticed if someone still hasn't bought after email free, it's typically a pricing objection. So now here's what gets interesting, right? Here's what gets interesting. So we've got the low ticket, we're selling that effectively. We've got the this yourself program, like mid ticket 997, 1497, we've got the ascension, depending on how high your high ticket program is. But then here's what we do with these leads. Do it yourself course that squeezes out cash from these skeptical leads, right? When you attract a lot of registrants or attendees to a live training, you have a lot of leads who sat for your webby but didn't buy this course when you pushed it, right? And from what we've noticed after doing this for like 2, 3 years, webinar funnels, religiously, people don't buy your main offer for one of two reasons. One is a belief limitation and two is a money limitation. And most often than not, it is the money limitation. Because if you conducted your webinar correctly, right, you should have overcame all the belief limitations and perceived yourself as that guy or that girl who overcome their problems or work them towards a dream outcome, right? Like you flooded them with social proof, told your story like all these things, right? Like it should have. You should have overcome the belief limitation. It's what a webinar funnel is meant for, right? They spend 90 minutes with you and you build up these elements with them. So to maximize cash collected with your webinar, especially if you get a bunch of leads, implement a downsell offer that hands your customers a similar dream outcome at a more affordable price. Now, we've done this exact same thing for a client, like a webinar funnel client, and collected over $113,000 in cash in less than four weeks. And the best part, all we did was tap into these warm leads that sat through the webinar but didn't buy. They didn't buy this course, they didn't buy the 997 to 1497 course. Right? Now, to do this successfully, like what we've done is very simple. First we create a new program, like a new program portal. And to do this successfully is very easy. First thing that you do is create a new program portal. It needs to be a new program. You can't sell the same program at like a cheaper price because people will notice, right? And then what you do after that is condense your main program like you remove some offer components, bonuses, and make it entry level with this offer right here, right? Is like an Amazon offer on where he sold a 1497Amazon offer that was extensive. It had like done for you templates, shopify, dropship, and it went like extremely in depth, right? What we done, we condensed the program, removed some offer components, removed all the bonuses, and framed this as like an entry level product, right? So that's what you can do if you've got a super extensive course, like you can just remove some stuff and just come up with this new frame. And so it's perceived as new. So make it like entry level. Because of course these guys, they have got these pricing objections. We price this at like this offer was about 497. You can price it at 297. Like feel free to test the waters. And then after you've of course condensed this program and you've got all the course components in one program portal, the first thing that you do is craft a sales page. Super simple One that perceives this new program as brand new because the last thing you want happening is confusion happening with the program presented on the way. And this one, right, like this one here, it was called the premium profit path. But the offer that we sold on the webinar for this Amazon client, there was no mention of the premium profit path. It was another mechanism, all inclusive e commerce brand building program. Right. We came up with a clear differentiation. And then when you of course go to sales page, super simple email SMS to target these warm attendees of your webinar who didn't buy your main offer inside your did not buy automations that means emails 4, 5 and 6. If they still haven't bought after email 6 they are a little bit more skeptical. They need a lot more nurturing. Like you can even send them ongoing campaigns or get someone to dial them but you kind of get a gist, right? So that's of course the webinar funnel strategy because as you see, right, we've got a diverse portfolio of offers that stem from this one funnel. We've got a low ticket, a low ticket down sell a do it yourself mid ticket 997, 1497, we've got a high ticket like 5 6, 7, 8, 9k how however much your hard ticket is. And then we've also got a entry level mid ticket. So we're kind of activating all possible routes and this is the best selling mechanism. So that's of course this new type of webinar funnel strategy that allows you to maximize cash collected. You're killing three birds with one stone. And yeah, it's highly effective. Make sure you implement it. And as I said, I have released a more in depth YouTube video on the webinar funnel and that'll be linked inside the description long time my newsletter. So on my newsletter I also send some webinar funnel games. So you may receive an email on webinar funnels. But yeah, that's of course me, I'm out. And to the next video. Let's make some bread.
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